Vevo NewFront: May 5, 2014

“We believe music can be as substantial a platform as sports.” So said VEVO CRO Jonathan Carson at the Vevo NewFront last night as the company announced the expansion of its celebrity branding program, Certified, along with a Twitter partnership. Vevo also unveiled Certified Live, an on-demand concert performance that will feature top Vevo artists with 3,000 of their superfans, and Certified CountUps, which will embed videos into targeted tweets from Vevo, brand partners, artists and fans. “It was so exciting to see brands embrace the event tonight. For me, the highlight of the evening was the unveiling of Certified Live. From a brand, artist and fan perspective, it’s going to be very special,” Carson told Cynopsis.

 

Vevo will also be partnering with native in-video advertising company Mirriad and debuted its new campaign music video with Aloe Blacc‘s hit The Man which integrated Levi’s. Additionally, Vevo announced a new AT&T sponsored music video premiere series that will include a Music Video Premiere Party to feature the artist in the video.

 

Seven new originals include:

Get The Look (co-produced by Vevo and Rachel Zoe’s The Zoe Report), which will help viewers look like a superstar without the couture price tag.

Stylized (co-produced by Vevo and Milk Studios, MADE and Legs Media) will expose the true personalities behind artists’ fashion identities, including their perspective on art, culture, and gender.

Related Stories

Cynopsis 02/06/25: Fox News signs Lara Trump

Fox News signs Lara Trump

Thursday February 6, 2025    IN THE NEWS As requested, CBS News handed over the unedited video and transcript of its “60 Minutes” interview with Kamala Harris to the FCC – and the FCC made it public. The interview is the source of a lawsuit by then-presidential candidate Donald Trump, and its attendant FCC inquiry. […]

02/05/25: Cynopsis Jobs

jobs12

Interested in moderating a roundtable this fall? We need leaders comfortable with subject matter including media planning, buying, leveraging ai, cross-platform measurement and more. SUBMIT MY INTEREST Wednesday February 5, 2025    FEATURED JOB VICE PRESIDENT, POLITICAL SALES >> NEXSTAR MEDIA GROUP, INC./WASHINGTON, DC: Lead the company’s political advertising revenue across its […]

Cynopsis 02/05/25: “The Flip Off” a hit for HGTV

"The Flip Off" a hit for HGTV

Wednesday February 5, 2025    IN THE NEWS AMC Networks kicked off its Upfront on Tuesday with a technology breakfast, where the company unveiled AMCN Outcomes, a feature built into its Audience+ data and insights platform. The tool allows advertising partners to view the performance of their campaigns, across all platforms, in real-time based on […]

Cynopsis 02/04/25: Trump sits for Super Bowl interview

Trump sits for Super Bowl interview

Interested in moderating a roundtable this fall? We need leaders comfortable with subject matter including media planning, buying, leveraging ai, cross-platform measurement and more. SUBMIT MY INTEREST Tuesday February 4, 2025    IN THE NEWS After a four-month standoff, Paramount Global signed a multi-year contract with Nielsen. The deal includes measurement for […]

CynCity

Cynsiders

  • Super Bowl Strategy

    Audience are changing – and advertisers along with them. Martin Blich, Executive Director, Sports and...
  • Ahead of the Game

    How have Super Bowl advertising strategies evolved over the years, and what makes a winning campaign...
  • Marketing: The Next Frontier

    Jonathan Gudai, Co-Founder and CEO of AdOmni, sees a world where social media, video, and...