Tuesday, September 17th, 2013

Cynopsis: Sports

Good morning. It’s Tuesday, September 17, 2013, and this is your first early morning Sports briefing. 

CBS Sports made it a double over the weekend, with its coverage of the “Manning Bowl” on Sunday marking another high for the weekend, joining the Alabama/Texas A&M game in the ratings stratosphere. The Denver victory over the Giants handed the channel with a 17.8/34, up 24% from last year’s 14.4/28 and setting the highest-rated debut in the metered markets for the CBS National game in 15 years. 

On the Air

Speaking of CBS Sports, the network officially announced that Greg Anthony would take over as lead college basketball game analyst starting this season. Clark Kellogg, meanwhile, will shift back to the studio and has been named the Network’s lead college basketball studio analyst. Anthony will pair with Jim Nantz to form the lead team. CBS Sports’ 2013-14 college basketball schedule tips off on Saturday, Dec. 7 with UCLA/Missouri.

After forking over $425 million for rights to the World Cup from 2018-22, FOX Sports is reportedly against plans to reschedule the 2022 tournament in Qatar, according to Bloomberg. FIFA officials are strongly considering a proposal to move the games form the hot summer to the fall to ease risks to the athletes. However, FOX doesn’t want the tournament clashing with NFL coverage and is pushing against the move. FIFA’s executive board will meet next month to discuss the proposal.

ESPN reports that the 2013 WNBA regular reason on ESPN2 delivered double digital increases in viewership this season, to easily outpace last year’s numbers with a 28% spike (231,000 vs. 180,000). The company’s coverage of the 2013 WNBA postseason, including the Eastern and Western Conference Semifinals, Conference Finals and presentation of the WNBA Finals starts Thursday at 8p on ESPN2.

BTN revealed coverage plans for the inaugural season of Big Ten Hockey, which will include eight straight weeks of “Frozen Friday” doubleheaders in January and February as well as the 2014 Hockey City Classic at TCF Bank Stadium in Minneapolis. BTN will also carry the entire Big Ten Hockey Tournament, set for March 20-22, 2014. Host Rick Pizzo anchors BTN’s studio team with  announcers that include Dan Kelly (play-by-play), Rob Andringa (analyst); Ben Clymer (analyst), Matt Shepard (play-by-play), Fred Pletsch (reporter) and others. Programming begins Oct. 11 at 8p with Army/Penn State.

This time around, Jerry Seinfeld will visit Keith Hernandez’ turf. The comedian will join the network’s Mets coverage tonight where, beginning with SNY’s pre-game show at 6p, Seinfeld will team up with lead studio analyst Bob Ojeda and host Chris Carlin on Mets First Pitch presented by Cadillac. Following the pre-game show, Seinfeld will hit the broadcast booth to join Hernandez, Ron Darling and Gary Cohen to handle the play-by-play for the Mets game.

Yesterday’s tragic events caused the Washington Nationals to postpone the evening game against the Braves which will now be rescheduled for a day-night doubleheader today, according to the team. “Our thoughts and prayers remain with our friends at the Navy Yard and those impacted by today’s incident,” the Nationals said in a statement.

A couple college football programming notes:
CBS Sports made its SEC on CBS football game selection for Saturday, Sept. 28, choosing LSU/Georgia. The 3:30p game will see Verne Lundquist and Gary Danielson call the contest, along with reporter Tracy Wolfson from Sanford Stadium in Athens, Ga.

Around the dial, FOX Sports also unveiled matchup selections for FOX and FOX Sports 1 on Saturday, Sept. 28. FOX Sports will air the Arizona/Washington game in prime time from Seattle beginning with the FOX College Saturday pregame show at 6:30p. On FOX Sports 1, games begin at noon with the battle for the Iron Skillet, featuring SMU/TCU. At 4p, the network will carry LA Tech and Army in the inaugural Heart of Dallas Kickoff Classic at Cotton Bowl Stadium in Dallas.

CBS Sports Network is lining up a new documentary, Marching On: 1963 Army-Navy Remembered. The special will spotlight the football game between the two teams on Dec. 7, 1963, 15 days after the assassination of President John F. Kennedy. The one-hour documentary will air on Sunday, Nov. 17 at 6p, 50 years to the week after Kennedy’s death.


Register for tomorrow’s Cynopsis Webinar!
Tomorrow-SEPT. 18 || 1:30-3:00pm ET
Reaching Millennials: New Ways to Activate Viewership & Revenue

Hear from the following panelists: Joe Ortiz (SVP Marketing) from MTV, Noel Cottrell (Chief Creative Officer) from Fitzgerald + Co, Kent Rees (EVP Marketing, Scheduling & Operations) from Pivot/Participant Media, and Patty Gillette (SVP, Integrated Marketing) from Turner Broadcasting’s Young Adults Group.


Sponsorship & Promotion

The Brooklyn Nets landed a presenting sponsor, inking a deal with SecureWatch 24 in a five-year deal that is reportedly valued at $1 million a year. The partnership will see the security company featured in the Nets’ upcoming ‘Are You Ready?’ media campaign, while its logo will be displayed on courtside and baseline signage at the Barclays Center.

The U.S. Ski and Snowboard Association locked in a deal with the world’s largest almond processing and marketing company for the brand to become the official snack nut of the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing. The USSA will also integrate Blue Diamond Almonds into its dietary baseline of nutritional meals for athletes both at the USSA Center of Excellence training center and on the road at training camps, competitions and the U.S. Ski Team’s mobile kitchen in Europe.

Digital & Technology

Saturday’s SEC on CBS coverage Alabama/Texas A&M set some college football online streaming records for CBSSports.com. The live stream of the game saw 34% more visitors (unique visitors) than the previous high set during the 2012 SEC Championship game, according to data from Akamai.

MLB Advanced Media and its wholly-owned subsidiary, Tickets.com, announced the debut of MyTickets Mobile, a new feature that will live in the MLB.com At The Ballpark app. The digital ticketing initiative will give fans mobile access for both season and single-game ticket purchases from the 12 participating Clubs and marks the first time season-ticket holders can retrieve their tickets in a mobile application. At launch, MyTickets Mobile will be available for the Baltimore Orioles, Boston Red Sox, Chicago Cubs, Kansas City Royals, Miami Marlins, Milwaukee Brewers, Minnesota Twins, New York Mets, Oakland Athletics, Philadelphia Phillies, Pittsburgh Pirates and San Francisco Giants.

NFL.com launched NFL 2020, an eight-part video series that peeks into the future of the sport. The series is hosted by Russell Wilson with the first webisode up now; looking at how players will look and what their skill sets will be line in the year 2020.

Bellator MMA is launching its own weekly web series Bellator MMA: Uncut today. The program will be featured on Bellator MMA’s YouTube page and offer an in-depth look at footage captured from the previous weeks event, including in cage and backstage footage never before seen from Bellator MMA. New episodes will be uploaded every Tuesday during the season.

WWE on YouTube hit 2 million subscribers yesterday. Overall, WWE has more than 190 million combined social media followers across 11 social media networks.

Roster Moves

NBC Sports revealed a pair of internal moves, announcing that Lorelei Wall has come aboard as Senior Director, Integrated Media, Alli Sports. In addition, Andy Miller was named West Coast Director of Sales, NBC Sports Ventures. Wall will focus on the production, programming and distribution of content, as well as the digital media efforts for the Alli Sports portfolio, which includes the Dew Tour, Red Bull Signature Series, Lucas Oil Pro Motocross Championship, Octane Academy and World of Adventure Sports. Miller will focus on West Coast sales opportunities that will contribute to the revenue growth of the NBC Sports Ventures’ portfolio, which includes Alli Sports, the American Century Golf Championship, the PNC Father/Son Challenge and the Rugby Sevens Collegiate Championship.

Former Turner Sports staple Tom Caraccioli was named Director of Public Relations for Sportsman Channel, reporting to Gavin Harvey, CEO. Caraccioli recently worked for Turner Broadcasting in Atlanta as Manager of Communications. Caraccioli also co-authored two critically-acclaimed books with brother (CBS Sports’) Jerry Caraccioli, dubbed Striking Silver: the Untold Story of America’s Forgotten Hockey Team and Boycott: Stolen Dreams of the 1980 Moscow Olympic Games.

Rodale Inc. named Molly O’Keefe as Publisher of Runner’s World and Running Times magazines, while Zack Grice has been named Associate Publisher for Sales and Marketing for Bicycling Magazine. O’Keefe had been the associate publisher for Runner’s World and Running Times since 2008.

Universal Sports Network named Rachel Richman as its Director of Distribution and Affiliate Marketing. She is charged with expanding the network’s national footprint by working with existing partners on sales campaigns and marketing strategies, and will also work closely with the distribution team on securing new affiliate agreements.

The Main Event

Dodgers/Diamondbacks face off on local channels at 9:40p.



Cynopsis: Digital Webinar  10/1/13 @ 1:30-3:00pm EST
Next Generation Digital Programming Models

Moderator: David Tochterman: Head of Digital Media {Innovative Artists}

Speakers: Evan Bregman: Director, Digital Media {Electus}
Stuart McLean: Founder and CEO {Content & Co}
Daniel Tibbets: SVP, Digital Media {Bunim/Murray Productions}
Scott Nocas: Global Head of Distribution & Marketing/GM {Vuguru/Vuguru-POW}

ON THIS DAY in 1981: Dodgers pitcher Fernando Valenzuela throws his eighth shutout of the season to set a new National League rookie record.

In The Know: What was Fernando Valenzuela’s nickname? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: In what sport would you find a “kiss shot”? Answer: Billiards/Pool. Kudos: Marc Wollis-NBC Sports Group/NY; Aymon DeMauro-Discovery/NY; J. Barry McMullin-Professional Bull Riders, Inc. (PBR)/NY; Rick Rosenfelt-ESPN New York/NY; Ged Young-GC Marketing LLC/Garden City; Bob Eisenstaedt-Granite Springs Productions/Tampa; Keith Allo-Golf Channel/Orlando; Paul Brewer-WFXG-TV/Augusta; John Kukla-KDFW-KDFI/Dallas; Will Allmendinger-Captivate Network/Chicago; Matt Sautter-OpenTV/Golden; Larry Hutchings/Pacific Palisades; Joe Pedri-KLAS-TV/Las Vegas; Adam Deverell-Cox Reps/LA; Nick Monroe-Monroe Photography/San Diego.


Cynopsis Future TV Summit:
Content Innovation and Next Gen Advertising Models
October 17|Grand Hyatt|NYC

This summit will examine what networks are doing – and what they need to do more of – to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success.

Silver Sponsor: A+E Network | Participating Sponsor: TruthCo. | Media Partner: IAB

Sponsorship: Mike Farina (203) 218-6480 | Registration: Pete Romas (203) 899-8483

Later — Chris
Chris Pursell for Cynopsis | Sports

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: AFFIL MKTG ACCT EXEC/iN DEMAND/NYC: Mng relationships w/MVPDs, assist w/biz mgmt, identify opps for products, support local mkt promos. Min 3 yrs exp. Exc comm/analytical skills. Travel req. Resume/sal req to: [email protected] (9/24)

JOB OPENING: INVOICER-AR/REVOLT TV/NY or LA: BA req’d. 2 yrs exp in accts receivable & exp with Wide Orbit pref’d. Generate monthly invoices, apply pmts. Provide reporting to finance. Send resumes to: [email protected] (9/21)

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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

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