Tuesday, September 16th, 2008

A CYNOPSIS MESSAGE FROM ESPN


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Cyn opsis: DIGITAL

09/16/08

Good morning, it’s Tuesday, September 16, 2008, and this is your first early morning digital briefing.

The day the sky almost fell in on Wall Street electronics superstore Best Buy agreed to acquire the company often blamed for almost killing the music business. Napster was had for $121 million or $2.65/share, nearly twice its closing price on Friday. Best Buy plans to leverage the online subscription music service to sell complementary digital products to consumers and whittle away at iTunes’ dominant 70% market share of the digital download market. Napster had already been selling subscriptions from Bestbuy.com. 
 

~ MULTIPLATFORM CONTENT NEWS ~

 
Comcast added several new programmers to enhance the video offerings on Fancast.com signing deals with ABC, The CW, Showtime, HBO and The Food Network, per The AP. New ad supported episodes and clips from the networks will begin to appear this coming weekend, although ABC shows such as Lost, Desperate Housewives and Dancing with the Stars are viewable now on the site.
 
Congrats to the Primetime Emmy Award winners in the category of Outstanding Creative Achievement in Interactive Media. The Heroes Digital Experience on NBC.com won in the fiction subcategory and The Disney Channel Games Digital Media Event produced by Creative Asylum and Walt Disney Internet Group won for nonfiction. Check out glitzy daily coverage leading up to the Primetime Emmy Awards on ABC.com .
 
Rainbow Media hopes to have Sundance Selects ready to roll out during Q1 of 2009, a new on demand movie service allowing cable and satellite operators to offer Sundance Channel movies on a transactional basis. IFC in Theaters and IFC Festival Direct are Rainbow’s other transactional movie services.
 
Event Reminder: Today is the first ever “Digital Day” at the New York Television Festival, to be held at New World Stages in Midtown Manhattan.
 
Call for Content: From the MPAA and partners comes The Democracy Video Challenge, a worldwide video competition inviting users from around the world to define what democracy means to them. Six regional winners will be eligible to receive an all-expense paid trip to the United States that includes special screenings of their videos in New York, Hollywood and Washington including studio visits, and meetings with film directors, public officials and democracy advocates.  MPAA will screen the six regional winners’ videos in Washington.
 

~ INNOVATORS & START-UPS ~

 
Social media marketing agency LiveWorld is rolling out a new interface today to simplify the process of adding community features to an existing site. LiveBar, available later this week on Tulane University’s online daily news site and later this month on A&E’s bio.com, appears as a translucent overlay at the bottom of any content page allowing users to chat, leave short and longer messages or post opinions. Because the solution takes weeks rather than months to develop and install LiveBar should lower the barrier of entry for sites looking to quickly join the social networking revolution, according to Peter Friedman Chairman and CEO of LiveWorld.   
 
Creator of the native recording application Podcaster became the latest iPhone developer to receive a rejection notice from Apple, kicking off another backlash against Apple’s seemingly random policies for the platform. (The company’s rational for the rejection is that it would duplicate the existing podcast application bundled in iTunes.) What is really getting under developers’ skin is the lack of clear guidance from the company on what’s acceptable for the platform. In the meantime Podcast is being distributed on an adhoc basis from nextdayoff.com via email. There’s even a review/rating system for people who want to leave their comments.
 
A group of venture capitalists led by Kleiner Perkins unveiled a new $100 million iFund to back new ideas for the iPhone platform. Almost a third of the money is already spent, according to fund manager Matt Murphy. Recipients include: Pelago, developers of a social discovery and location sharing app called Whrr; iControl, a home automation and monitoring solution slated for release during Q1; and ng:moco, a game company launching its first titles later this month.
 

~ GADGETS & APPS ~

 
Ever hear a tune from a band you’ve never heard before and wonder who it is? Treat free iPhone app Shazam as your own musical guru. Simply hold your phone up to the music and Shazam will identify the song and artists within seconds. The interface allows you to buy the mp3 on the spot, learn more about the artist or make a note of the discovery to share with others later. The London-based developer celebrated 20 million global users earlier this month. It is deployed in over 60 countries by more than 75 mobile carriers.
 
Ad supported iPhone video clip app vSNAX added Cablevision’s Fuse to its programming line-up. A nice complement to the YouTube app, vSNAX provides daily-refreshed news bytes, movie trailers and segments from over 25 media partners including CBS News, G4 TV, Style Network, VH1, Ford Models, Ripe TV and Accuweather.com.
 

~ DIGITAL ADVERTISING ~

 
B2B social networking site LinkedIn launched its own vertical ad network powered by white label service Collective Media enabling third party sites to run LinkedIn’s ads. The LinkedIn Audience Network targets ads based on job title and market segment.
 
MTV Networks also got into the act with the advent of MTV Tribes, a series of demographic-focused vertical ad networks built around the company’s core online properties. Youth-targeted networks of publishers focused on music, movies, teen sports, gaming and style will be built around various MTV brands beginning this month including CMT, Spike and VHI. A “tribe” is also planned for Comedy Central for Q1 of 2009.
 
AOL’s Platform-A division Adtech will provide ad-serving capabilities for React2Media, an online advertising network offering interactive marketing opportunities to media agencies, direct advertisers and publishers. The deal marked Adtech’s U.S. debut as Platform-A’s ad serving unit.
 

~ TRENDS, RESEARCH, ETC.  ~

 
Online gaming continues to catch on with female users, according to new findings from comScore Media Metrix as women of all demos find casual gaming increasingly available online. Contributing to strong growth in the category among younger girls is the increasing popularity of fashion and dress-up sites (such as Stardoll.com, DressUpGames.com, and I-Dressup.com) and virtual worlds (including Neopets and Gaiaonline.com.) Older females are playing games on women’s content portals such as iVillage.com, which has a partnership with gaming site Pogo.com.
 
Online Gaming Site Visitation by Age Segment  August 2008 vs. August 2007
Demographic Segments                                   Unique Visitors (000)
                                                         Aug-07    Aug-08    % Change
Females: 12-17                                   3,030      4,710         55%
Females: 18-24                                   3,781      5,090         35%
Females: 25-34                                   5,724      6,543         14%    
Females: 35-44                                   7,990      8,839         11%
Females: 45-54                                   6,366      7,359         16%
Females: 55-64                                   3,100      4,418         43%
Total Females: Online Gaming             33,888    42,884         27%
Source: comScore Media Metrix
 

~ EXECUTIVE MOVES ~

 
SMS ad network 4INFO is appointing Patricia Clark to oversee sales and expansion in the east coast as Regional VP of Advertising Sales. Patricia will be based in 4INFO’s new New York City office, its 4th in the U.S. Prior to joining 4INFO, Clark served as VP/Digital Sales at WWE.
 
Chairman and CEO of Loews Hotels Jonathan M. Tisch and Jeffrey Stewart announced the formation of Walnut Hill Media, a new investment vehicle targeting the creation, production, distribution and syndication of film, television, on-line, and other visual and audio content. Jeffrey will serve as the company’s primary managing executive.
 
Theorem Inc. hired Marcus Harding as UK Business Development Manager to be based in its new London media business center. Theorem’s London office offers ad trafficking, search operations and data analysis as well as reporting to agencies, publishers and ad networks.
 


~ WEBSITE OF THE DAY ~

 
What a time for a relaunch! The Wall Street Journal flips the switch on a newly redesigned website this morning as WSJ.com‘s 1 million + users turn to the site to try and learn about what’s left after yesterday’s catastrophe on Wall Street. Its look follows the latest design trends – less clutter, more white space and no more navigation buttons up the left side of the home page. There will be far more use of the News Reel aggregation service, a new video player and more liberal use of multimedia content in general, according to Gordon McLeod, President of the Wall Street Journal Digital Network. And you still must still be a paying subscriber to view most of the content. The biggest change to site is the addition of community features similar to the ones introduced on Dow Jones’ Marketwatch.com last year, allowing users to set up profiles, post comments or open discussions around any story. But there’s a twist: only subscribers can post comments and you must use your real name to do so. “We’re looking for quality discourse and we thought this was the best way to leverage our smart, educated audience,” said Mr. McLeod. (Another added bonus: no more anonymous flame posts!) Social Networking couldn’t come to the revered business daily at a better time – now distraught investors have someone to share their pain with.

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital
09.16.08

Cynopsis Digital Ad Sales:
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Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

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A CYNOPSIS MESSAGE FROM CYNOPSIS MEDIA: TOP TIER



What would a year be without something new from Cyn opsis? Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]
Cynopsis Media: Top Tier



Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .


JOB OPENING: DIRECTOR, PRINT + DIGITAL PRODUCTION/BRAVO TV/NY: Manage dept, work flow, team, budget + planning.Strong comm + org skills. Work well under pressure.Previous Network exp req’d. Fill ASAP. Apply nbcjobs.com #846952 (9/23)

JOB OPENING: AFFILIATE RELATIONS MANAGER/iN DEMAND/NYC: Secure carriage, manage accts & relationships. Marketing bkgnd & min 4 yrs cable exp. 40% travel. Reply: [email protected] (9/23)

JOB OPENING: PROJECT MGR/AND COMPANY/LA: Entertainment adv agency seeks strong candidate to manage client comm, deadlines, creative dev. Industry exp req’d, sports mktg exp a plus. BS/BA+min 3-5 yrs exp. Resume to [email protected] (9/23)

JOB OPENING: MEDIA BUYER / WPB, FL: In-house automotive agency, Degree & min 5yrs exp. Knowledge of NSI, ARB, Scar & SmartPlus. Competitive salary & benefits. Resumes: [email protected] (9/23)

JOB OPENING: DIR. PARTNERSHIPS/LIFETIME TV/NY: resp. for utilizing Lifetime assets to lead the Part. division in the dev. & exec. of customized sponsorship packages Apply at: http://www.mylifetime.com/about/jobs.html (9/20)

JOB OPENING: NATL SLS ASST/UNIVISION COMM/NY: Provide support for AE’s, act as liaison w/ stations/clients. Highly orgnz’d, det oriented & proactive w/ exc comm. skills. All MS & Donovan skills req’d. Res: [email protected] (9/20)

JOB OPENING: MGR PR/AMC tv/NYC: Mng/exec media relations campaigns to support orig prgrmng, ad sales, affil sales & mktg goals.3+ yrs media relations exp. Strong relationship w/press. Res: www.cablevision.jobs ref# 7056BR (9/19)

JOB OPENING: DIR, TALENT/Discovery/SS: Prep offers, handle deal neg. etc. for Discovery’s Nets & internal bus/ creative units. Assume on-going deal mgmt for life of talent bus. relationship w/ DCL. Apply: www.discovery.com Req#8295 (9/19)

JOB OPENING: DEV EXEC/NY PROD CO proven track record in various genres & strong buyer contacts. Sr level prod credits a must. Network exp in a development capacity pref’d. Res/references/sal req’s to: [email protected] (9/19)

JOB OPENING: TV CHANNEL ASST PROGRAMMER/LAPTV/Atlanta: 2 yrs work exp; 1 yr TV Prgrmng exp; PC prof; Spanish & English; BA degree; Knwldg of L. American mrkt, culture & implementation of prgrmng strat. Resume: [email protected] (9/18)

JOB OPENING: ACCT EXEC/Nielsen Media Research/NY: Sales/client service of all Nielsen Media products to nat’l clients including Cable Networks, Brdcst Networks, Nat’l Agencies and Syndicators. Apply: www.Nielsen.com/careers 10412BR (9/18)

JOB OPENING: PR ROLE (4 Mo temp role)/Oxygen Media/NY: Work on campaigns for series/specials.Have proven rel’ps in media/print/brdcst/blogs/social ntwrkng sites. Solid writing/pitching skills req’d. Resume: [email protected] (9/17)

JOB OPENING: DIR., ONLINE PARTNERSHIPS & DISTRIBUTION/Scripps Networks/NY: Resp. for securing distrib. of SN programming across various platforms. Knowledge of TV/ Cable technology & media. Apply at: www.scrippsnetworks.com (9/17)

RETAIL SPACE: Production company looking for office/production space in Manhattan. Must be turn key with phone, internet and power; room for large staff w/edit suites. Email inquiries to [email protected] (9/17)

JOB OPENING: ASSOC RSRCH DIR/ZenithOptimedia/San Fran: Work with exciting automotive and telecomm clients. 5+ yrs mktg/rsrch exp; TNS/MI Strategy data sys., IMS, Nielsen, MRI, Simmons. Res:
[email protected] (9/17)

JOB OPENING: DIR, INT’L MKTG, DIG. DIST/BURBANK/WARNER BROS. DIG. DIST: Support European offices in an effective worldwide rollout of VOD, EST & wireless content in existing & emerging growth opp mkts. Res: [email protected] (9/17)

JOB OPENING: ASST SPONSORSHIP MGR/NYC: Responsible for post sale execution of custom sponsorships sold by sales team across the ABC digital sites Background in online/digital marketing Apply to: www.disneycareers.com Req #173570 (9/17)

SUMMER/FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: SOCIAL MEDIA/MARKETING INTERN/NYC: Need hard-working, web-savvy college student for assisting in the execution of online marketing programs for TVGuide.com. Res: [email protected] (9/20)

FALL INTERNSHIP CREDITS ONLY: EDITORIAL/MARKETING INTERN/NYC: Need hard-working, web-savvy college student for assisting in the execution of online editorial and marketing initiatives for TVGuide.com. Res: [email protected] (9/20)

FALL INTERNSHIP CREDITS ONLY: DEV/PROD INTERN/LA: Need hard-working, college student for Feature film & TV Distrib. Co. PC/MS Office lit; Script Coverage, admin., prod.-related duties. Attend meetings/pitches w/ exec. Res: [email protected] (9/19)

FALL INTERNSHIPS CREDITS ONLY : CREATIVE NETWORK VIDEO INTERN/NYC: Assist video team in planning & executing of projects. Duties: research, production coordination, set production assistance, admin & creative support. Non-paying internship. To apply visit: www.ketchum.com/careers (9/18)

FALL INTERNSHIP CREDITS ONLY: ENT PR INTERN/W. Hollywood CA: Need reliable, trust-worthy, focused college student for PR firm. PC/ntwrk/MS Office literate; resp incl: phones, PR materials, photo shoots & events. Res: [email protected] (9/17)

FALL INTERNSHIP CREDITS ONLY: Sesame Workshop/NYC seeks INTERNS for Sesame Street & Inter Prod, MKTG/PR, Educ & Rsrch dept. for various projects. Knwlg of MS Word/Excel/ email Res: [email protected] Stipend offered (9/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: ADMIN OR ASST POSITION WANTED / NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing, with specialization in children’s TV. Creative & professional.  [email protected] (9/23)

SITUATION WANTED: AWARD WINNING NY based WRITER/PRODUCER/EDITOR seeks work in promos, sales tapes, sizzles, short form etc. Own Avid with 13+ years network exp. Email: [email protected]. www.bardsleyproductions.tv (9/19)

SITUATION WANTED: SP/ AP/ PRODUCTION COORD: 5+yrs prof brdcst exp will relocate,lifestyle, ent. news, bio, clip, doc, reality. Creative, field, coordination, rights & clearances. Personable, professional  [email protected] (9/18)

SITUATION WANTED: BIZ DEV EXECUTIVE/(NY/LA): 10 yrs sales exp, start-up, turnaround & F100 exp., strong in all media pltfrms. Open to top tier assistant and c-level pos in any entertainment field. Email at [email protected]  (9/17)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
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Shelton, CT 06484
203.926.9878

        

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