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CYNTHIA TURNER’S
Cynopsis

09/13/05

Good morning.  It’s Tuesday, September 13, 2005, and this is your first early morning briefing.

A poll conducted by the international polling firm Ipsos on behalf of Associated Press and AP-TV Guide of one thousand adults, indicates the majority of adults think there is too much reality on television, drama shows are the most satisfactory tho there may be too many crime-related shows, sitcoms are generally fine as are news programs, but just over half think there are too many talk shows.  Breaking that down –

• 80% of respondents say there are too many reality shows, and the bigger gripers in the bunch are the youngest adult demos, A18-34. Despite the genre title, 44% think that reality shows don’t have to anything to do with actual reality.
• 60% think the number of dramas on TV is just right, but half of adults say there are just too many crime shows.  Interestingly, the younger crowd (A18-34) tend to be more satisfied with the number of crime shows. 
• The response to sitcoms is probably what you’d expect – half of the adults polled think there are the right number of sitcoms on the air, tho the younger adult would like to see more. 
• In the news department, 60% think there is the right amount of news programs on the air now, tho older viewers and women where more agreeable about the amount of news than other viewers.
• And finally, talk shows.  Adults, particularly the younger adults, think there is too much talk on TV, which puts them in agreement with rural viewers. Alternatively older viewers and suburban viewers, think there is about the right amount of talk on TV.  

Interviews with respondents were conducted over the phone over the course of two days in early September.

Tonight’s Finales:
NBC:     Tommy Lee Goes to College at 930p
FX:     Rescue Me at 10p, It’s Always Sunny in Philadelphia at 11p and Starved at 1130p

Tonight’s Premieres:
NBC:     The Biggest Loser at 8p
Fox:    Bones at 8p and House at 9p
WB:     The Gilmore Girls at 8p and Supernatural at 9p
MTV:    The Reality Show at 1030p* MORE GOOD STUFF *A :30-second spot in the Wednesday installment of American Idol for the upcoming season will cost you approx $700,000, says Hollywood Reporter, making it the most expensive :30 in a series on television.  However, if you want to go cheap, you could schedule your spot on a Tuesday – that’s only $660,000.  Renewing their deals for the upcoming season are show sponsors Coca Cola, Cingular and Ford.

The HorseTV Channel has set October 27 as its official launch date for 24/7 availability to multichannel cable and satellite providers. Programming on the network is all horse-related, including events, competitions and programs for the horse enthusiast.

CBS Sports has extended its agreement with The PGA of America for the broadcast rights to the PGA Championship through 2011. The network sports division will produce five hours of hi-def coverage for each of the final two rounds of the PGA Championship, with a maximum of eight minutes of commercials per hour.

XM Satellite Radio will carry NHL hockey after signing a 10-year, $100 million exclusive satellite radio deal with the NHL yesterday.  While games will be carried on XM starring this season, it will be exclusive to XM beginning with the 2007-08 season. XM will carry more than 1,000 games a season, it will create a dedicated NHL radio channel, and coverage will include regular season games from every team as well as the All-Star Game, the Stanley Cup Playoffs and the Stanley Cup Final.  XM starts its NHL schedule with the Opening Night game on October 5.

NBC Universal Domestic Television Distribution has re-signed Maury Povich to a new multi-year deal.  Additionally, his show, Maury, has been cleared on the Tribune Broadcasting and Sinclair Broadcasting stations thru the 2006-07 season. Maury debuted his 8th season of the show yesterday, cleared in more than 98% of the country.

Survivor: Guatemala premieres this Thursday on CBS.  Also returning this year is the show’s online component talk show, Survivor Live, hosted by Dalton Ross and former Survivor winner Jenna Morasca, premiering on Friday at 2p.  The 30m online streaming show is available at CBS.com, at no charge.

Starting Monday, September 19 – all three daily Cynopsis editions will be available in Podcast form! If you’re not familiar, that’s an audio file you can listen to on your computer, or download to a portable mp3 player (such as an iPod).  This edition of Cynopsis is already available as a podcast; coming Monday Cynopsis Kids and Cynopsis: Multi-Cultural Edition will also be available.  There are two ways to subscribe – you can either go to www.cynopsis.com and you’ll find the instructions there; or, if you’re already familiar with iTunes, you’ll subscribe under podcasts, menu item Advanced>Subscribe to Podcast and then cut and paste the URL of the podcast(s) you’d like to download:
Cynopsis MCE:  http://feeds.feedburner.com/cynopsisMulticulturalEdition – available weekdays by 715am
Cynopsis: http://www.cynopsis.com/RSSFeed/Cynopsis_feed.xml – available weekdays by 630am
CynKids:  http://feeds.feedburner.com/cynopsisKidsInYourEar – available weekdays by 715am
It’s just that simple.  And if you decide this is just not your thing, it’s even easier to unsubscribe. Since you decide when to download, you can also simply decide not to download.  Give it a listen – let us know what you think.  You know where to find us.

 * NEW ORDERS / CASTING / DEVELOPMENT / PRODUCTION *IFC has renewed its original series Henry’s Film Corner for a second season – tho it will return with a new name and an expanded format.  The Henry Rollins Show will re-launch in March 2005 and cover a wider range of topics, include more guests, and introduce independent musical performances.  The show will air weekly and IFC has ordered 20 episodes.

HBO has ordered up a second season of its epic drama Rome with 12 new episodes. Season #2 is scheduled to debut in fall 2007.  The series hit the air on August 28 and delivered 3.8 million viewers for the premiere.  The show currently airs on Sunday nights at 9p.

TV Land has ordered up a pilot of a new reality project tentatively titled I Pity the Fool.  Given the title, do you know who’s starring in it?  Mr. T.  From Lions Gate Television in association with Left/Right Films and Remag Guerilla, this show puts Mr. T in the position of dishing out advice, in his own Mr. T style.

Lions Gate TV has bought the rights to Jake Steinfeld’s book “I’ve Seen A Lot Of Famous People Naked, And They’ve Got Nothing On You!: Business Secrets from the Ultimate Street-Smart Entrepreneur” (AMACOM, September 2005) and will be creating a reality TV show series based on the book called Be the Boss. In a competition format, the series follows Jake as he coaches budding entrepreneurs completing various business-related challenges.

Producers Marty Adelstein and Dawn Parouse (Adelstein/Parouse Prods), the pair behind Prison Break currently airing on Fox, are in the process of developing three new projects with 20th, two for Fox and one at ABC, according to Variety:

• Fox:  Vengeance is about five regular guys are who assigned the task of assassinating five terrorists, written by Adi Hasak.  Also at Fox, an untitled primetime soap from writer Nicky Silver, set in the world of academia at an upstate New York college.
• ABC:  21 Days is a comedy/drama focusing on the three weeks leading into a quickly put together wedding, from writer Victoria Strauss.

 * EXECUTIVE MOVES *Open TV has named John Gee VP/Sales for its family of advertising products.  The announcement was made by Tim Evard, SVP/GM of Advertising Products.  John will lead the team responsible for worldwide sales of all Open TV advertising products, including Spot On addressable advertising, Pro Sync interactive advertising, and the Ad Vision cable traffic and billing products, which recently acquired CAMS and its suite of traffic products, including Eclipse.

Martin D. Franks has been named EVP/ Planning, Policy and Government Relations for the new CBS Corporation. The announcement was made by Leslie Moonves, Co-President and Co-COO/Viacom and Chairman/CBS, who will become CEO of the new CBS Corporation after the Viacom split. Martin will manage a wide range of activities for the new CBS, including oversight of the Corporation’s activities in Washington as well as with state and local governments, and CBS’ corporate philanthropy.  In addition, he will continue to handle CBS’ relations with multi-channel video providers and retransmission consent negotiations, the company’s transition to digital television and the Standards and Practices Department.

In turn, Martin Franks announced Gail MacKinnon has been named SVP/Washington for the new CBS Corporation. Gail will be responsible for CBS’ new Washington office, and all legislative, lobbying and liaison activities for the company with federal government entities. In addition, Anne Lucey has been named SVP/Regulatory Policy responsible for managing regulatory issues pursuant to CBS’ broadcast businesses. She will report to Gail MacKinnon.

Concrete Pictures has appointed Richard Rice as its Director/New Media. He will report directly to Drew Fleming, VP/Creative and Strategic Development. Richard will be primarily responsible for overseeing the positioning of both core business and current high-definition (HD) assets into a new media content space.

Richard Cooperstein has been appointed SVP/Finance, Business Development & Equity Ventures, Buena Vista Worldwide Television, reporting to Laurie Younger, President/Buena Vista Worldwide Television. Richard will work closely with the local business and finance heads of both Buena Vista International Television (BVITV) and Walt Disney Television International (WDTV-I) Ventures and Business Development, based in the UK, Hong Kong, Japan and Latin America to drive new business investment and growth consistent with The Walt Disney Company’s international growth strategies. He will also work with outside venture partners and potential partners.

America Online, Inc. named Nicholas Charles to Editor-In-Chief/AOL Black Voices.  In this new role, Nicholas will be responsible for spearheading the day-to-day editorial activities across all content areas including News, Sports, Lifestyle, Entertainment, Finance, Education and Community.  He will report to the newly named VP/GM Janet Rolle.
 
Sharon Lipofsky has been named Director/Ad Sales Marketing for Hallmark Channel and Hallmark Movie Channel, reporting to Jenn Thompson, VP/Ad Sales Marketing.  Sharon will be based in New York and work within Hallmark Channel’s Sponsorship Solutions Unit to create and implement customized opportunities for ad sales clients.  She will also work closely with the channels’ Creative Services and Design department to develop trade advertising campaigns, including print ads and programming-driven sales tapes.

ABC Radio Networks has named John Fitzgerald to VP/ESPN Radio Sales. He’ll be based in New York and will report to Mike Connolly, SVP/Advertising Sales for ABC Radio Networks. John will lead all advertising sales for ESPN Radio’s 24/7 programming, as well as coverage of Major League Baseball, the NBA and the Bowl Championship Series.  Fitzgerald will also be involved in the advertising sales efforts at ESPNRadio.com.* RATINGS *Friday — A18-49 Analysis:  According to fast affiliate numbers from Nielsen for Friday night, NBC led the charge with a 2.1/7 A18-49 rating, followed by CBS 1.4/5, ABC 1.3/4, UPN 1.2/4, Fox 1.0/3, WB 0.6/2.  Collectively, the six networks brought in an average of 18.7 million viewers for Shelter From the Storm: a Concert fo the Gulf Coast from 8-9pm.  Of course, this is only a small part, given the vast number of cable networks that shared in the simulcast.  At 9p NBC’s first hour of its two-hour edition of Dateline led with a 2.1/7, bumping up to a 3.0/10 at 10p.  The debut of Friday night Smackdown on UPN earned a 1.6/5 A18-49, tho pulling in an 8 rating among M18-49 and a 9 among the younger M18-34 crowd, winning both of those demos. 

Fast Affiliate Ratings: Friday, September 9, 2005, for all Networks – time period averages. Source: Nielsen Media Research. 

NBC     4.8/9    Shelter From the Storm: A Concert for the Gulf Coast 3.2/6,  Dateline 5.6/10

ABC     3.2/6    Shelter From the Storm: A Concert for the Gulf Coast 2.9/6,  Hope & Faith [r] 2.4/4, Less Than Perfect [r] 2.5/4,  20/20 [p] 4.4/8

CBS     2.8/5    Shelter From the Storm: A Concert for the Gulf Coast 2.7/5,  Fashion Rocks 2.8/5

UPN     2.3/4    Shelter From the Storm: A Concert for the Gulf Coast 1.9/4,  Friday Night Smackdown [p] 2.9/5

FOX     1.9/4    Shelter From the Storm: A Concert for the Gulf Coast 1.6/3,  Reunion [r] 1.5/3

WB      1.0/2    Shelter From the Storm: A Concert for the Gulf Coast 0.9/2,  Reba [r] 1.1/2, Living with Fran [r] 1.0/2

A18-49            NBC 2.1/7, CBS 1.4/5, ABC 1.3/4, UPN 1.2/4, Fox 1.0/3, WB 0.6/2

Saturday — A18-49 Analysis:  ABC‘s coverage of the Texas v. Ohio State college football game won the night Saturday with an overall 3.1/10 A18-49 according to fast affiliate ratings from Nielsen.  As with all fast affiliate ratings, particularly for live sports events, these numbers can change once the final numbers are published.  NBC and Fox tied at #2 with a 1.9/6, and CBS followed with a 1.6/5.  ABC won every hour of prime – at 8pm the game scored a 2.7/10, and 9p it climbed to a 3.1/9 and at 10 it finished at a 3.5/10.  The US Open Women’s tennis final on CBS averaged a 1.3/4.

Fast Affiliate Ratings: Saturday, September 10, 2005, for all Networks – time period averages. Source: Nielsen Media Research. 

ABC     5.9/11   College Football  Texas vs Ohio State 5.9/11

NBC     3.8/7    Outrageous TV Moments 3.6/7, Special: Live from NY 3.7/7,  The First Five Years of SNL 4.2/7

FOX     3.6/7    Cops [p] 3.0/6, Cops [p] 3.6/7, America’s Most Wanted [p] 3.9/7

CBS     3.1/6    US Open Tennis Women’s Final 2.8/5, Big Brother 3.7/7

A18-49            ABC 3.1/10, NBC and Fox 1.9/6, CBS 1.6/5

Sunday — A18-49 Analysis:  In Nielsen‘s fast affiliate ratings for Sunday night, Fox was well ahead with a 4.4/11 for the night among A18-49.  ABC followed with a 2.8/7, as did CBS 2.6/7, NBC 1.7/4, WB 0.8/2.  At 7p the final hour of Fox’s NFL game delivered a 6.2/19, dusting the competition. At 8p the combo of premieres of The Simpsons and The War at Home won the hour.  Simpsons earned a 5.2/14, while the new series War at Home ponied up a 4.2/11.  At 9p the premiere of Family Guy earned a 4.5/11, while American Dad kept the winning streak going with a 3.8/9. 

Fast Affiliate Ratings: Sunday, September 11, 2005, for all Networks – time period averages. Source: Nielsen Media Research. 

ABC     4.5/7    AFV 3.8/7, Extreme Makeover [r] 4.4/7, Extreme Makeover [r] 5.0/8, Desperate Housewives [r] 4.6/8

CBS     6.0/10   60 Minutes 6.6/12, Cold Case [r] 7.4/12, Movie: Ocean’s Eleven 5.0/8

NBC     4.5/7    Dateline NBC 4.1/7, The West Wing [r] 2.5/4, Law & Order: CI [r] 5.5/8, Crossing Jordan [r] 5.7/8

FOX     6.3/10   FOX NFL Postgame 9.5/17, The Simpsons [p] 6.7/11 The War at Home [p] 5.2/8, Family Guy [p] 5.4/8,  American Dad [p] 4.8/7

WB      1.5/2    Charmed [r] 1.1/2, The WB Movie Event: “Save the Last Dance” 1.8/3

A18-49            Fox 4.4/11, ABC 2.8/7, CBS 2.6/7, NBC 1.7/4, WB 0.8/2

A CYNOPSIS MESSAGE FROM COURT TV

The Network: Court TV

Recent Topics: airline food, a petroleum jelly fanatic, & actor Christian Slater’s
German obsession.

The Show?

The History Channel presents This Day in History:
1899-Henry Bliss steps out of a streetcar, in front of a taxicab, and into history, becoming the first pedestrian killed by an automobile in the Western Hemisphere.  A plaque was dedicated on the 100th anniversary of Bliss’s death to mark the site, at the intersection of West 74th Street and Central Park West in New York.

Answer to Yesterday’s Trivia Question:  What movie star made a cameo appearance on the premiere of The Late Show with David Letterman on CBS?   PAUL NEWMAN   Kudos to:  Brian Teta-Late Show with David Letterman/NY; W. Leon-Vision Productions, Inc/Washington DC; Chris Rooney-WNYT/Albany NY; Lisa Sweetman-Cablevision/W. Nyack/NY; Rhonda Lacey-WCYB-TV/Tri Cities TN; Bill Goodfriend-Charter Advertising/St Louis MO; Eric Litt-WGN TV/Chicago; Eric Merrill-GSD&M/Austin; Richard Ross-CDTV/LA; Shelly Herman-West Toluca Lake CA; Lisa Tatum-Style Network/LA; Alan Perris-Metts Consulting/LA

A CYNOPSIS MESSAGE FROM COURT TV

The Smoking Gun.   All-new topics (the mind reels!) on an all-new episode
tonight at 11PM E/P.
Only on CourtTV. Seriously Entertaining

Today’s Trivia Question:  Who lived at 119 N. Wetherly Drive? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
09.13.05 – 4:57am
Cynopsis Ad Sales – Barbara Shapiro – 203-583-1224 /

Classified Ad Sales – Trish Pihonak – 203.381-9096 /

If you’d rather listen than read, you can sign up for the Cynopsis: In Your Ear podcast available for download each morning by 630a at www.cynopsis.com or via iTunes 4.9 listed in the podcast directory under “News.”

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Copyright Cynthia Turner 2005

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WHAT’S ON TONIGHT:  Tuesday, September 13, 2005

ABC              According to Jim [r], Rodney [r], World Music Awards (OTO)
CBS              NCIS [r], Big Brother, Rock Star: INXS
FOX              Bones [p], House [p],
NBC              The Biggest Loser [p], Tommy Lee Goes to College [f],  L&O: SVU [r]
PAX              Doc,  Diagnosis Murder, Early Edition
UPN              Girlfriends [r], Half & Half [r], R U The Girl [r]
WB               Gilmore Girls [p], Supernatural [p]
TELE             El Cuerpo del Desceo, Los Plateados, El Principe Azul
UNIV             Apuesta por un Amor, La Esposa Virgen, Casos de la Vida Real: Edicion Especial