Tuesday, October 4th, 2011

Cynopsis: DIGITAL

Good morning, it’s Tuesday, October 4, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

In an effort to reach a combined audience of 100 million viewers per month, Yahoo! and ABC News announced yesterday that ABC News will become the primary news content provider for Yahoo!. As part of the agreement, the editorial teams from ABC News and Yahoo! News will work together to create original web series and other branded premium news content. Furthermore, the two companies will look into offering advertising solutions. The alliance begins with the debut of GoodMorningAmerica.com, an online hub of information for fans of the program, and three new online video series, including Newsmakers, an interview series that also debuted yesterday with Good Morning America host George Stephanopoulos’ interview of President Barack Obama, which was streamed live on Yahoo.com and ABCNews.com.


As part of its upcoming connected TV app launch, Swiss-based HDTV and VOD live concert channel iConcerts has announced distribution deals with Samsung, Toshiba Europe, LG Electronics, Philips and Panasonic. The manufacturers will bring the iConcert VOD service to multiple platforms including TV, BD/DVD players, set-top boxes and tablets. The iConcerts connected TV app will be available in Europe, Middle East and Asia upon release.
The Associated Press will stream its AP Television News Direct service on digital platforms for the first time through a new partnership with Streamworks. Previously only available via satellite, the live breaking news streaming solution is now available as of yesterday on customizable desktop, online and mobile apps.
NBC is expanding its current agreement with LiveU, a portable video-over-cellular solutions provider, to include coverage of the 2012 U.S. presidential race. LiveU’s technology, which has been previously used by NBC to cover the Beijing Olympics, uses multiple cellular links in order to allow for the transmission of live video from any location.
Cable & Wireless Communications has chosen Avail-TVN, a digital media services company, to use its AnyView multiplatform video service for LIME, CWC’s Caribbean subsidiary that provides telecommunication services for 14 Caribbean countries. As part of the deal, Avail-TVN will offer 130 live TV channels, along with VOD content, for customers to access via set-top boxes and connected devices.


SocialSamba, a new social networking platform for scripted characters, has launched with three initial customers, USA Networks’ Psych and Covert Affairs, and Warner Bros. feature film, Dolphin Tale. SocialSamba gives its clients the opportunity to create interactive stories that directly engage fans with characters from TV shows and movies. An example of the platform is the recent #HashTagKiller web story arc for Psych.
Crowd Science‘s CITRUS, an integrated audience measurement, segmentation, targeting and ad effectiveness tool, launched yesterday at the 2011 IAB MIXX Conference and Expo in New York. The platform has already secured partnerships with Scripps Networks, the NHL, Cox Media Group, Investing Channel and Martini Media to be its first users.


USA Today and Facebook have announced a joint partnership to launch the “USA Today – Facebook Super Bowl Ad Meter” online and mobile application. The app will allow users to view, rate and share Super Bowl Ads on Facebook and the results will be made public after the game. The app will complement the Super Bowl Ad Meter real-time focus group program that has been hosted by USA Today since 1982.
Hulu Ad Swap is a new digital offering from the video site that allows users to essentially trade the ad that they are watching for one that they find more relevant to their interests.
During the IAB MIXX Conference and Expo yesterday, the IAB Mobile Marketing Center of Excellence unveiled two initiatives to support the rising tablet advertising market: the “First Tablet Buyer’s Guide for the U.S. Mobile Marketplace,” which seeks to help marketers understand and take advantage of the rise in tablet use amongst consumers; and “A Call for Submissions for the IAB Tablet Creative Advertising Showcase,” which looks to put a spotlight on the best tablet advertising programs via an interactive gallery that is scheduled to be launched later this month.


Yesterday at MIPCOM in France, VisualOn announced that Netflix will use VisualOn’s software to power its app for the Android operating system.


Two new Nielsen reports, “Reaching the Right Audiences Online” and “Beyond Clicks and Impression,” have some interesting revelations about audience reach and effectiveness measurement of online ads, such as:

  • Online campaigns are consistently delivered to people who are not a part of the intended audience.
  • Campaigns with high impressions only manage to reach a small percentage of the intended audience.
  • Online is more effective than some popular TV shows in delivering audiences.
  • Click-through rates are not a strong measure of brand impact as there is almost no correlation between click-through rates and brand opinion or offline sales.
  • However, brand metrics for online campaigns can predict offline sales.



Shaftesbury, in conjunction with its digital media division, Smokebomb Entertainment, announced the launch of “Totally Amp’d,” a mobile app series targeted towards kids between 8 to 14 years of age. The series, about the formation of a music band, combines live-action seven minute episodes with interactive elements such as the ability for users to remix songs, direct their own music videos and design outfits, posters and album covers. The app will be available for purchase via iTunes in November 2011.
Spreecast is a social video platform that lets up to four people broadcast a live stream to an audience. The live videos are also recorded so they are immediately available for playback. The service was just recently launched in beta.


Victor Kong is joining the Cisneros Group of Companies executive team as Vice President of Digital Media. Based out of the company’s headquarters in Miami, Kong will be responsible for designing and developing business strategies for new digital ventures and will report to President & COO Miguel Dvorak.

thePlatform, a white-label video publishing company and independent Comcast subsidiary, has appointed Michael Horwitz as its new Vice President of Engineering and Tina Santos as the In-House General Counsel. Mr. Horwitz will be responsible for core product development and the company’s operational business ingelligence, while Ms. Santos will oversee all legal matters. Both will be based out of Seattle.

Stephen Riome will be the new Managing Director at On Demand Group, a SeaChange Company that develops and manages the on demand businesses of numerous service providers including Virgin Media in the U.K. and SFR Neuf in France. He will oversee day-to-day operations and profitability of the company’s global business and will also be responsible for adding new clients to ODG’s content processing and third party promo production business.

PubMatic has hired Kirk McDonald as President, which is a newly created position within the ad management and monetization technology company.


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If you happen to be a fan of McSweeney’s, the publishing house that is responsible for “Internet Tendency,” one of the funniest websites on planet Earth and a personal favorite, you probably already know about: their awesome iOS app that serves as the perfect portable companion if you’re in the mood for some good reading. In fact, you probably already know this as well (but just in case you don’t), the app is now free. Yes, free. And it comes with a one-month free (yes, free) subscription to the Small Chair, a weekly collection of content from “all branches of the McSweeney’s family” that otherwise isn’t available online.

Later – Sahil
 Sahil Patel, Access Intelligence, filling in for Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: SR. ANALYST RSRCH/DISNEY/CA: min 2 yrs exp in TV research, exp in Nielsen (Npower, Galaxy Explorer), strong quant analytical & written skills. Apply at: Req ID 875 disneycareers.com (10/11)

JOB OPENING: PR MANAGER/TNT-TBS-TCM/ATL: develop and execute innovative publicity campaigns for TNT, TBS and TCM programming. 8+ years entertainment publicity experience http://www.turner.com/careers#/careers/job-details/127204BR (10/11)

JOB OPENING: MGR PUBLICITY/NY: Dvlp & implement prgm publicity cmpgns for Discovery Fit/Health series & specials; mng/implement national/local mrkt branding/comm initiatives; 5+yrs media relations exp; www.discovery.com #4582 (10/11)

JOB OPENING: RSRCH STRATEGIST/DISCOVERY/MD: analyzes/reports Nielsen TV ratings data/mrkt research statistics to support Discovery Fit & Health; 3+yrs mrktg research exp; media exp a plus www.discovery.com #4560 (10/11)

JOB OPENING: SR MGR, GLOBAL CP BUS OPS/NICK/NYC: Asst SR DIR mng effort to redesign financl/contrct. mgmt. CP licensing processes/capture bus. needs/req’s. 5+ yrs relevant Cons Prods Finance work exp. Apply: www.mtvnetworkscareers.com (10/11)

JOB OPENING: SR NAT’L BCST Negotiator Emphasis on Network and Cable Active Int’l/Pearl River, NY (15 mi. NYC): Freelance to perm poss 8-10 yrs buying exp @ major agency or buying srvc [email protected] 845-732-8943 (10/11)

JOB OPENING: AE, ITV SALES/Rovi/Chicago: Resp for growing Ad Sales rev in Central Division. Proven performance in new biz dev. Agency & client relationships req’d. 5+ yrs TV/Emerging Media sales exp. To apply: www.rovicorp.com (10/8)

JOB OPENING: DIR, NBC NEWS & MSNBC SALES RESEARCH/NY: Resp. for formulating strategic & customized research plans focused on optimizing & driving revenue. To apply, visit http://www.nbcunicareers.com/search_nbc/ job# 3075BR (10/8)

JOB OPENING: SVP MKTG/History/NY:Establish brand vision for History nets & provide strat dir to ensure creative drives ratings, usage & brand equity. 10 yrs media, promo, mktg or adv pref in TV/ent. Apply: www.aetn.com/careers.html (10/8)

JOB OPENING: SALES PLANNER/INSP/CHARLOTTE NC/NY: Asst w/ pricing/analyzing upfront & scatter pkgs. Interact w/ AEs, Sales Ops, & Rsrch, regarding deal maint. Min 2yrs exp. DealMaker-1 yr exp a must Apply/res: [email protected] (10/8)

JOB OPENING: SR RESEARCH ANALYST/ESPN/NY: coordinate and manage projects focused on cross-media advertising effectiveness research; 1-2 years of research experience  media/agency exp. a +. REQ ID 319775 http://espncareers.com (10/7)

JOB OPENING:  AE, ITV SALES/ROVI/Chicago: Resp for growing Ad Sales rev in Central Division. Proven performance in new biz dev. Agency & client relationships req’d. 5+ yrs TV/Emerging Media sales exp. To apply: www.rovicorp.com (10/7)

JOB OPENING:   EDITOR/GRAPHICS/WRNNTV/RYEBROOK NY: Early AM shift, must be advced in editing systems/software, PC & Mac based. Complex video/audio editing & graphic design. Final Cut Pro & Photoshop skills a must. Res: [email protected] (10/7)

JOB OPENING:  DIR/AD SALES RSRCH/TENNIS CHANNEL/NY:  Exp’d pro to support goals, translate findings into Ad Sls/Mktg stories. 5 yrs exp w/Cable/Ntwrk /Agency req. Nielsen/Excel/PP a must. Tennis knwldg a +.  Res: [email protected] (10/6)
JOB OPENING: PRODUCER, DIG MKTG/RANDOM HOUSE/NY: Plan/execute online promos across many of Random House web sites. 2-3 yrs online mktg & digital prod & strong working knwldg of major web editing prgrm. Resume: Jobs@Random House (10/6)

JOB OPENING: ONLINE SALES EXEC/NCC Media/NYC: Prospect, dvlp & close sales for online & Digital Media. Min 5 yrs digital media sales exp. Strong communication and presentation skills. BA/BS pref’d. Resume: [email protected] (10/6)

JOB OPENING: WEB DEVELOPER/WRNN TV/RyeBrook/NY: Perform maintenance updates, troubleshooting. Database programming, XML, Java, Drupal, Adobe skills required. Resume: [email protected] (10/6)

JOB OPENING: DIR, TV PROD DEV & STRATEGY/NBCUniversal/CA: Oversee NBC’s TV digital sell through & subscription VOD businesses across multiple digital partners. 7+ years experience.  Apply at: www.nbcunicareers.com Job#2191BR (10/6)

JOB OPENING: COORDINATOR, OAP/Fox Movie Channel/LA:  QC of on-air materials, asset mgmt & trafficking assets for OAP dept. BA preferred, TV OAP exp is preferred, post-prod knowledge is a plus. www.foxcareers.com (10/6)

JOB OPENING: DIR/MGR-DIVERSITY RECRUITMENT & EARLY CAREER PROGRAM/NY: spearhead dvlpmnt/execution of diversity related recruitment strategies/early career pipeline; ad sls recruitment; 7+yrs recruitment exp; www.discovery.com #4459 (10/6)

JOB OPENING: RECRUITER/LA: Mng full lifecycle FT & temp positions of varying lvls/functions for Discovery & JVs; roll-out multiple projects aimed at mrktg to attract talent; 3+yrs exp corp recruitment; www.discovery.com #4455 (10/6)

JOB OPENING: MKTG DIR/GSTV/NYC: Largest nat’l away from home TV network seeks a creative mktg director with strong exp working closely with advertising sales. Apply at: http://gstv.iapplicants.com/ViewJob-184141.html (10/5)

JOB OPENING: ASST. MGR – SALES, PLANNING & ADMIN/NBCUniversal/Universal City: Provide availability reports on all products available for television licensing in the US. For more info visit: www.nbcunicareers.com job# 2028BR (10/5)

JOB OPENING: SALES SVR EXEC/Univision/NY: Support AE book &steward ad deals. Serve liaison btwn Sls & agencies. Work w/mktg execute adv mktg prgrms. 3-6 yrs media exp, deal maker +, Spanish +. EOE Res [email protected] (10/5)

JOB OPENING:  SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: [email protected] (10/5)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY:   START ASAP: RESEARCH INTERNS/NYC Production Cmpy:  Interns wanted. One for PBS Doc. Other to rsrch and dvlp new TV show ideas. Please send cvr ltr & resumes [email protected] (10/5)

FALL INTERNSHIP CREDITS ONLY:  Non-Fiction TV Dev. Internship (NYC): Major TV Prod Co seeking creative interns interested in reality TV and motivated to research, write and develop new ideas for TV series. Res/cov let: [email protected] (10/5)

FALL INTERNSHIP CREDITS ONLY:    SOCIAL MEDIA MARKETING INTERN/Machine Shop Marketing/Beverly Hills: Cutting edge entertainment company needs intern for fall/winter. College Credit. Apply [email protected] (10/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (10/11)

SITUATION WANTED: Recent college graduate with a B.S. in Marketing/Management. l am interested in entry-level positions in marketing,sales, or media. Looking to be located in New York City. Contact by ([email protected]) (10/11)

SITUATION WANTED: MEDIA BUYER/TRAFFIC: 11+yrs experience B.S. in Communications looking for freelance/full time position please contact me at [email protected] (10/8)

SITUATION WANTED: SO Sr. Integrated Copywriter. Style guides, positioning, promotion, collateral. Digital, print, video. Trade, consumer, Upfront anyone? I hear brand voices. SO fast. SO fun. https://bewonderous.wordpress.com (10/8)

SITUATION WANTED: Seeking a job with a film location or production company, scouting, or negotiating film/TV location contracts. I have a strong background in the LA entertainment industry. BA in PR/Marketing Contact: [email protected] (10/8)

SITUATION WANTED: DEVELOPMENT FOR TV/FILM: Toronto-based with 8+ years of experience in script analysis, development and pitching for TV & film. Insightful story notes and pitch documents. www.calmaclean.com (10/7)

SITUATION WANTED:  SALES/MKTG PLANNER/ASST-LA or NYC: 3+ yrs Social Media, Sales Ntwrk exp. created sales proposals/PP presentations, video reels, online mktg/promos, media math, detail-oriented, multitask MS Office. [email protected] (10/7)

SITUATION WANTED:  Recent college graduate looking for entry-level positions in marketing,sales, or media. Looking to be located in New York City.  Contact me at [email protected] (10/6)

SITUATION WANTED: CREATIVE MEDIA MIND Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, [email protected] (10/5)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats. Accurate budgets, Reasonable rates, fast turnaround Email: [email protected] (10/5)

SITUATION WANTED:  PRODUCER/FIELD PRODUCER/STORY PROD:  in LA-8+ yrs. exp. prod for VH1, A&E, Sundance. Also, exp. prod EPK & Corp. Strong mng of crews, great interviewer w/celeb and non celeb talent. Contact email: [email protected]  (10/5)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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