Tuesday, October 30th, 2007


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Cynopsis: DIGITAL


Good Morning, it’s Tuesday, October 30, 2007 and this is your first early morning digital briefing. 

NBC Universal CEO Jeff Zucker lashed out at Apple at benefit hosted by Syracuse’s Newhouse School of Communications according to reports, claiming its inflexible pricing practices have destroyed the music business and are poised to do the same to online video. NBCU, which earned just $15 million in revenue during the last year of its deal with Apple, had been pushing for the right to charge more per episode for hit shows and to share in some of the revenue Apple earned from hardware sales before talks to renew its deal collapsed. He also defended the viability of the just-launched Hulu.com. Mr. Zucker noted NBC.com served up 50 million streams of TV shows during the month of October, proving there is ample demand for full-length shows on the web.


CNN is launching a virtual news bureau on Second Life, reports Mediaweek. Unlike Reuters, which deploys a real journalist on the site, CNN is extending its i-Report concept by asking Second Life residents to contribute news, photos and videos. CNN-branded kiosks will be scattered throughout the community, so avatars will never be far away from their news fix. And user generated content may be supplemented with advice from CNN personalities such as Larry King.
MTV Networks Music Group‘s MTV.com, VH1.com and CMT.com announced a new strategy to feature song lyrics throughout entertainment and gaming content offerings. Music programs such as VH1’s Boxset or MTV’s Name That Tune will feature lyrics search capabilities that link to music videos, artist information screens and points of purchase for the songs. The brands will also work to develop lyrics-based trivia games for online and mobile platforms.
P&G Productions launched a new Flash-based site for the soap Guiding Light featuring a downloadable desktop player customizable by character and a community section allowing fans to upload pictures and share their thought about the show.
To commemorate National Adoptions Month, HallmarkChannel.com will stream all 13 episodes of its original series Adoption beginning Nov. 1, the first full-length program the network has offered online. Hallmark Channel is also offering affiliates co-branded broadband cross-channel spots to promote the event.
ABC Digital Media is producing a daily 5-minute countdown show beginning on Wednesday, Oct. 31 leading up to the Country Music Awards show to air on ABC on Nov. 7. ABC.com, CMAA.com, mobile partners and ABC affiliates will also stream a live 3-hour red carpet show before the telecast.
Animal Planet began production on a new series based on its website Petfinder.com that helps match families with pets from local shelters. The 13-part one-hour show is being produced by 3Ball Productions and will be hosted by wildlife expert Jarod Miller, Rachael Ray and dog trainer to the stars Dina Zaphiris. 
Music Choice named Taylor Swift as the featured artist for next month’s Fresh Crops series, available on demand and online from Nov. 12.

Cynopsis Weekender College Edition returns on November 15th!  Here’s how it works — if you’re currently a college student here or abroad, submit to Cynopsis your essay of 350 words or less on any topic relating to television.  If your essay is one of four chosen as the most insightful, original, humorous and/or well-written, it will included in a special College Edition of Weekender.  All four winning essay writers are awarded $350. Entries must be emailed no later than Friday, November 9th to me at [email protected], subject Weekender College Edition.  Students – be sure to include your name, age, college, college year, and major (if you know it), and how you can be contacted.   Good luck!


mtvU and Cisco awarded online and mobile phone hip-hop community site RapHappy.com a grant of $100,000 as part of its 2007 Digital Incubator program. The site enables users to record, share, search and listen to user generated raps.


eBay’s voice-over-IP service Skype launched its long awaited mobile handset service enabling Skype users to place free calls away from their PCs. The White Phone, powered by iSkoot and British carrier Hutchison 3 Group, launched in the UK over the weekend with plans to launch in several more European and Asian territories by Christmas and in the U.S. sometime next year. Skype has over 2.5 million registered users in the UK and some 246 million users worldwide.
During MySpace/MTV.com‘s Presidential Dialogue Barack Obama promised to make net neutrality the law of the land if he were elected president. “Facebook, MySpace, Google might not have been started if you had not had a level playing field for whoever has the best idea,” he noted. The statement was given in response to a question posed by a former AT&T network engineer, the top rated query on 10questions.com’s interactive poll.
Gannett Co
. acquired a 50% stake in Tribune‘s Metromix.com network of local entertainment sites. The joint venture will focus on expanding sites to cover the top 30 U.S. markets in the coming months.


Verizon added 202,000 new FiOS TV subscribers during the third quarter, giving the service a total of 717,000 subscribers as of the end of September. FiOS TV was available to 4.7 million homes – an average penetration rate of 15.2%.
Hitwise launched a new Clickstream report differentiating between new and repeat traffic a website receives in a given day, week or month. The research should help marketers better analyze spikes and drops in visits. For instance, among social networking sites 6.23% of Facebook visitors for the week ending Oct. 20, 2007 were new users.


Broadband video ad network YuMe signed an agreement to sell and serve ads for DAVE Networks, the P2P IPTV system that provides online video, social networking and blogging platforms for content providers such as NBC Universal. As part of the deal, YuMe will also serve ads into NEXT.TV, an IPTV service powered by DAVE Networks and made available on HP consumer notebooks.
New York-based CheckM8 signed on to become the preferred online ad platform for Cyber Communications, affiliate of Japanese ad giant Dentsu. CheckM8’s AdVantage platform offers publishers inventory management tools, a forecasting engine and rich media production tools.

HOLA Networks launched the first premium online display advertising network targeted exclusively to Hispanics living in the U.S. through a strategic partnership with 24/7 Real Media.  The new network opens with approximately 4.5 million unique users in the U.S. and will meet the needs of the U.S. Hispanic advertising market by offering updated optimization tools and segmentation capabilities. HOLA Networks includes international websites in Spanish that have audience penetration in the U.S. in addition to other U.S. Hispanic websites reaching niche and hard-to-find audiences.


Spike Digital Entertainment Group named Rebecca Keszkowski as Senior Director/Integrated Marketing, Digital. She will form and lead an integrated marketing team which focusing on digital-only sponsorships for Spike.com, GameTrailers.com and Xfire. Based in New York City, Rebecca will report to Dario Spina, SVP/Integrated Marketing for MTVNE. In a related move, Samantha Newman is now Director/Integrated Marketing for MTV Networks’ Entertainment Group, which includes the multiplatform brands of Comedy Central, Spike TV and TV Land networks along with their websites. Based in New York City, Samantha will also report to Dario Spina and is responsible for all integrated marketing strategies for the entire MTVNE Group.
upped Larry Oaks to VP/Information Technology, expanding the company’s executive management team. He will oversee corporate-wide IT efforts for all 29 of LIN TV’s local stations, reporting to Scott Blumenthal, EVP/Television, and Bart Catalane, SVP and CFO. Larry will be based in Indianapolis.
Former VP for TNS’ Media and Entertainment Group David Klein was named EVP of research company Centris. David will head up the firm’s new Los Angeles office, reporting to Jack Ringwood, President and CEO of parent company AUS, inc.



Video is the star of the long-awaited Hulu.com, the online video portal/distribution service launched in private beta format yesterday by NBC Universal and News Corp. The site kicked off with an impressive array of full-length ad-supported shows from the Fox, NBC and more than 15 content partners including Sony Pictures and MGM Studios, which just joined the service over the weekend. Its look features lots of white space, and the interface allows you to search by title, browse by genre, or follow the crowd by viewing the most popular episodes or clips. Basic community features such as “thumbs up” or “thumbs down” rating options are available, but a social networking site it is not. But it does allow users to embed content elsewhere, taking advantage of the viral nature of the web. A cool editing tool allows you to clip and send just a segment of a show you want to share.
Correction : Stephen T. Colbert actually had nothing to do with formation of the Facebook profile that gathered more than 1 million members in support of his mock candidacy. The page was started by a 16-year-old high school student after watching Colbert declare his intentions to run on his show on Oct. 16. Here’s a link to the clip in which he declares his candidacy.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING: CONTRACTS ASSISTANT/CBS TV DIST/NY: Media Sales Dept seeks Contracts Asst to draft & revise contracts, maintain spreadsheets. Strong Word, Excel, math, & admin skills. Inc sal req in cover ltr  [email protected] . (11/6)

JOB OPENING: RESEARCH ANALYST/IAG RESEARCH, NY: 1+ yrs Ad Sales Research required. Knowledge of Quant & Qual data. Ability to prioritize & multi-task.Resume via web: http://www.iagr.net/analyst (11/6)

JOB OPENING: ONLINE PRODCTN ASSOCI w/ HTML (hand-coding required), CSS, XML, JavaScript, CMS & Flash skills. Exp w/ blogging, video editing, writing/editing, design all huge pluses. NYC based. Resume: [email protected] (11/3)

JOB OPENING:  DIRECTOR OF BUSINESS DEVELOPMENT/Columbia, MD: Lead/expand relationships with existing strategic partners. Build and analyze financial models related to new business opportunities. Please visit www.rl.tv for more info.  (11/2)

JOB OPENING:  ASSOC MKTG MGR/BBC mtn gllry/NYC: Mng mktg initiatives. Custmr contct, print & online ads, trdshws, dir mail. Analyze mktg activities, ID & dvlp cust needs, prjct mngmnt. 2 yrs mktg coord. Res: [email protected] (11/2)

JOB OPENING:  CONTRACT ADMIN/BBC NYC: Wrk w/ custmrs, track invoices, problem slvr, admnstr contracts correctly. Track AR status of BBC.com sales, minimize level of debt. Res: [email protected] (11/2)

JOB OPENING:  RESEARCH MNGR/ABC/Burbank: 3+ yrs exp. Syndicated research. Wrap Overnights/Sweeps/Galaxy Explr. Provide local sales pitches, ratings projections, and wide range of data/info. Apply at disneycareers.com REQ ID 118404 (11/2)

JOB OPENING:  SENIOR BRDCAST NEGOTIATOR/Zenith Media/NYC: 5+ yrs buying experience. [email protected] (11/2)

JOB OPENING:  DIRECTOR AD SALES RESEARCH/Vh1/NY: Detail-oriented, proactive; create sales pitches and estimates, analyze ratings data. Expert w/Nielsen, MRI, etc. 8+ yrs Na tl TV Rsch. EOE/M/F/D/AAP. Apply mtvncareers.com (11/2)

JOB OPENING:  DIR MARKETING (Freelance Dec 07 – Mar 08), Nickelodeon/NYC: 7+ yrs Exp. building & executing marketing strategies; Team mgt; Budget mgt, working with multiple departments. EOE/M/F/D/AAP apply [email protected] (11/2)

JOB OPENING: SALES ASST/FOOD/FINELIVING NETWORKS (NY), entry level position, prefer industry internships, enthusiastic multitasked & detail oriented individual. Please send cover letter and resume to www.scrippsnetworks.com . (11/01)

JOB OPENING: JUNIOR PUBLICIST/PR/FOOD NETWORK (NY), work w/ PR team on projects such as writing press materials, campaigns, events & other press requests. Min 2-4 yrs. PR exp. Send cover LTR and resume to www.scrippsnetworks.com . (11/01)

JOB OPENING: COMMUNICATIONS PLANNER/(NY and LA): Entertainment, telecom, packaged goods, retail and pharmaceutical accts now hiring!  BA, 2+ yrs exp.
Send resume: [email protected]. (11/01)

JOB OPENING: BUYER, NATIONAL BROADCAST/Zenith  NY:  Well-known telecom and pharma accts!  BA, 2/3+ yrs exp.  Send resumes:  [email protected] (11/01)

JOB OPENING: SR BUYER, NATIONAL TV +RADIO/Optimedia NY: Pharma/retail accts. BA, 3+ yrs exp. www.optimedia-us.com Send resumes: [email protected] (11/01)

JOB OPENING: COMMUNICATION PLANNING SUPERVISOR/(NY): Pharmaceutical acct. BA, 5+ yrs exp. Send resume: [email protected]   www.optimedia-us.com (11/01)

JOB OPENING: ASSOCIATE DIRECTOR/Optimedia: Strategic Insights -10+ yrs media research exp, including primary.  Work on all clients, new biz, etc. www.optimedia-us.com . Resumes to: [email protected] (11/01)

JOB OPENING: SR COMMUNICATIONS PLANNER/SEATTLE:  Resumes to: [email protected] (11/01)

JOB OPENING: DIR OF ENGR, NEW MEDIA INCUBATOR/Menlo Park,CA: seeking exp, entrp devlpr &leader to oversee techn dev &ops. Solid skills in JSP/Servlets/HTML. Exp w/XML/JavaScript/CSS &Linux envir.send res to: [email protected] (11/01)

JOB OPENING: JAVA ENGINEER, NEW MEDIA INCUBATOR/Menlo Park,CA: design & code key features for new apps. Strong Java skills & exp. JSP/Servlets/HTML. XML/AJAX/JavaScript/CSS & Linux envirn a plus. Send res to:  [email protected] (11/01)

JOB OPENING: SALES PLANNER/Outdoor Channel, NY: Create proposals, mkgds, manage adu, 3+ yrs exp cable sales or buying, detailed oriented, media math skills. Dealmaker exp a +. Resume:  [email protected] (11/1)

JOB OPENING:  DIRECTOR, CONTENT DEVELOPMENT/Intersport/Chicago: Develop/distribute original content for television/digital. 6+ years experience in development/production in a wide variety of genres. Apply @: [email protected] (10/31)

JOB OPENING:  MGR DIGITAL RSRCH/MTVN: Seeking 2-4 exp. in dig. rsrch with knowledge of Dynamic Logic/Insight Express brand solutions, familiarity with web tracking & syndicated research. ( www.mtvncareers.com) (10/31)

JOB OPENING:  AD SALES MGR/Ovation TV NY: spt. med sales team in managing proposal, presentation, campaign mgmt functions. order entry, work with ad ops, provide acct spt. functions, build presentations. Res: [email protected]  (10/31)

JOB OPENING:  SALES PLAN’R/BET, NY: Prepare Sales Plans, Mng mult Accts, 2 yrs exp in Cable Sales or buying a must. Detailed-oriented, org’d, multitasker, exc comm & math skills, BA req. Email resume: [email protected] (10/31)

JOB OPENING:  DIRECTOR, CLIENT SERVICES/Comcast Intl Media Group (prev E! Int’l)-LA: Fulfillment of int’l TV deals (tape/sat/ftp). Int’l TV sales/channel servicing exp req’d; post prd’n exp. preferred. Apply www.eentertainment.com (10/31)

JOB OPENING:  SALES ASST/FOOD/FINELIVING NETWORKS (NY): Entry level position, prefer industry internships, enthusiastic multitasked & detail oriented individual. Please send cover letter and resume to www.scrippsnetworks.com (10/31)

JOB OPENING:  JUNIOR PUBLICIST/PR/FOOD NETWORK (NY): Work w/ PR team on projects such as writing press materials, campaigns, events & other press requests.  Min 2-4 yrs. PR exp. Send cover LTR and resume to www.scrippsnetworks.com (10/31)

JOB OPENING:  SALES PLANNER/Univision Online-NYC, NY: Assist w/creation &maintenance of sales presentations. Exp w/in an AD Agency or Ad sales. 1-2 yrs of exp w/ strong written & comp skills.Email: [email protected]  (10/31)

JOB OPENING:  MGR OF AUDIENCE RSRCH/MTV Networks, Chicago: Exciting opp to join one of the world’s leading creators of prgrmg & content across all media platforms. job description at www.mtvncareers.com (10/31)

JOB OPENING:  SR EDITOR/About.com: Lead development of a best-in-class vertical in the parenting category. Ideal candidate should have extensive exp in leading online vertical development. Apply at: http://jobs.about.com/#ct5 (10/31)

JOB OPENING: DIRECTOR, BUSINESS DEVELOPMENT/MTV Networks/NYC: 3+yrs exp (consult/InvestBnk/M&A/BizDev), Strg financ Model/Excel skills, Strng Analyt Thinker, MBA & NewMedia exp A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (10/31)

SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .


Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: Call NYC’s PREMIERE ENTERTAINMENT LIFE COACH for help with bios, resumes, website content and more.  646-331-3143.  www.theentertainmentcoach.com. (11/6)

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E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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