JOB OF THE WEEK

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Cynopsis: Classified Advantage
10/02/12

Good morning.  It’s Tuesday, October 2, 2012, and this is your weekly issue of Cynopsis: Classified Advantage!

I’ve Met The Devil and She Wears Pumps

Through a friend I met a woman who used to be in charge of hiring people for a mid-sized company.  I asked her about her hiring process for all those who had applied.

Her process was simple, she said as soon as she looked at someone, she knew whether she was going to hire them and the rest of the interview was just going through the motions so the applicant didn’t later sue.  I really thought she was joking at first, but she wasn’t, she was completely serious and at ease with her decisions.

I know that many people, myself included, make snap judgements about people, but most of allow for the possibilities that these judgements may be wrong.

This woman did not suffer from this inconvenience, she knew she was right and prided herself on it.

I asked if she ever had to fire someone she had hired.  She said yes.  I was quiet, allowing the logic of her statement sink in.  How could she always be right, and yet have to fire some of those she had hired?

Didn’t happen.

So I pushed, “If you are always right with your three second assessment, why would you ever have to fire anyone that you hired?”

“Some people just get lazy after a while.”

So I asked one last question, “If you took more time during the interview, and actually got to know the person you were interviewing, do you think it is possible that you might be able to weed out some of the lazy people you eventually have to fire?”

And just when I thought nothing this woman could say would surprise me, she replied, “I can’t help it if people get lazy.”

Mercifully, she no longer holds that position and I wonder how she feels when she goes into an interview now.

I wish I had some sage advice on what to do when confronted with this situation, which I believe and hope is rare, but I don’t. 

If you have any horror stories about a job interview, please send them to me, perhaps we will publish them a future edition.

We are always on the look out for more Experts to advise our readers – if you’re a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at [email protected].

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A CYNOPSIS MESSAGE

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Cynopsis: Kids People Awards

Saluting Top Talent, Innovators and Passionate Kids Media Executives & Professionals

Entry Deadline: October 10, 2012

Late Submissions: October 15, 2012

Awards Event: December 11, 2012 (Scholastic, NYC)

Visit our website for additional information on:

Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information + FAQ’s.

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As a police rookie, Andy McNally has ups and downs at work daily. She is passionate about her job, but the stress level is undeniable. But rookies didn’t sign up for a predictable job, they signed up to protect and serve. They don’t know what their next job will be, and they certainly don’t know if it will be their last.

Different jobs present different lifestyles. In the entertainment industry the majority of people worry about where the next job is coming from, or how long will the job last, or is this career going to give lifelong stability?

It is not a feeling that many people are comfortable in, especially if they have to support a family, or feel emotionally unstable when they’re not expressing their creativity and doing what they are passionate about.

The ideal, of course, would be to know what the future holds. But we all know that’s not possible. It can be a challenge to look at this subject in a positive light, after all, I can’t make you any promises, and I can’t give you any guarantees. However I can give you some advice that should make you feel better if you choose to follow it. Here it is:

1.  Make a list of pros and cons about working in the entertainment industry. In other words, what’s great about it, and what’s not great about it.
2.  Make a list of pros and cons about 4 other industries. I usually suggest Investment Banking, Teaching, Farming, and Retail. Feel free to choose your own.
3.  Write down other careers that you’re interested in pursuing.

Here’s what tends to happen when I do this exercise in a seminar setting.

1.  The attendees don’t have an answer for #3, they love what they do they just wish they could do it all of the time and have stability.

2.  The attendees recognize that there are other unstable jobs out there. Farmers tend to be passionate about what they do, they work from home and in many cases with their family, however, there are so many factors which are out of the farmer’s control which will determine if the crop is profitable each year.

Retail has proven to be extremely unstable in recent years. Investment bankers have the potential to make a lot of money with pretty decent stability, however, the stress is off the charts, and they don’t have time to spend all of the money they are making or even spend much time with their families.

Teaching is a very stable job if you have tenure, especially if you’re in the teacher’s union. However, the pay is average, and with all of the forced curriculums, most of the creativity that drew people to teaching, is now being taken from them, causing massive job dissatisfaction.

In other words, there are pros and cons to ALL jobs. When you take the time to look at the “grass,” it isn’t greener on the other side. Some years, you grow beautiful gardens, other years you get nothing but weeds.

The question you must answer for yourself, is what to focus on: The Pros or The Cons? Because if you choose to focus on the cons, you’re going to have a very difficult journey. If you choose to focus on the pros, you may see solutions you never noticed before. 

And Action!

1.  Take the time to do the exercise in this article.

2.  Once you determine your ‘cons’ look for other solutions to eliminate them. For example: if being out of work puts a financial burden on you, how can you create supplemental or parallel income so you can continue to pursue your dream while maintaining financial stability?

In Rookie Blue, Andy wants to protect and serve. In a sense, you want the same thing: to protect your dream and to serve the world.

Jessica Sitomer,The Greenlight Coach,is a top Entertainment Industry Speaker and Coach and is the author of And…Action! Powerful, Proven, and Proactive Strategies to Achieve Success in the Entertainment Industry. To learn more about her, visit, www.TheGreenlightCoach.com.

What if I draw a blank and can’t answer a question?

This is why it’s important to do prep work. When you feel prepared you are less likely to draw a blank. But should you find yourself in that position, start by taking a deep breath, and then remind yourself that the person interviewing you is looking to fill the position, so he/she wants you to do well.

Ask any questions that may help you understand why the interviewer is asking the question so you can come up with an answer. If you don’t know an answer to a question, it almost always pays to be honest about it.

Do all employers negotiate salary?

No. Some positions have a set salary and others are negotiable. There are no set rules.

Jessica Sitomer, The Greenlight Coach, answers an entertainment industry question daily at www.AndActionBook.blogspot.com.

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A CYNOPSIS MESSAGE

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JOB OPENING: COUNSEL/AMC/NYC: Handle mktg, dig & piracy matters for AMC, IFC, Sundance, WEtv. Focus on agreements for events,mktg & merchandising materials, promoting ntwrk shows,consumer goods, etc. http://tinyurl.com/9d8z4a7 (10/6)

JOB OPENING: EXEC ASST/AMC/LA: suppt VP, Business Affairs and dept. TV Netwrk exp pref’d. Strong admin skills. Expert in MS Office. Exp in Bus Affairs or Legal dept a plus. Submit res http://tinyurl.com/8v79t2f (10/6)

JOB OPENING: INTEGRATIONS/TRADEOUT PROD/LA: Needed for competition series. Must have exp making individual deals w/non-nat’l retailers as well as mngng ntwrk integrations. Late Nov/early Dec start. Res to: [email protected] (10/6)

JOB OPENING: SCHEDULING ASST/NYC: Entry Level:Detail/Organiz.Respn incld schedule daily logs, data entry, operate On-Air database, create #s for TV promos, Nielsen, Operational/strategic plan’g. Exp. Req. Resume [email protected] (10/6)

JOB OPENING: DIR AD SALES MKTG/SoCal/LA: Drive ad sales & strategy through leadership & mngment of sales teams. Focus on digi. proprieties URL to apply: bit.ly/V7bKOFCOPY (10/6)

JOB OPENING: SVP, PROGRAM STRATEGY/MTV/NYC: 12+ yrs exp. in TV prog/sched; Min 3 yrs @ VP level and above; Min 7 yrs exp managing a team. Prog research bckgd desired. B.A req. EOE/M/F/D/AAP apply www.viacomcareers.com (10/6)

JOB OPENING: DIG MKTG MGR/truTV/NY: Dvlp interactive & social media strategies for key series & ntwk initiatives 5-7 yrs mktg/interactive exp. Must work autonomously & mng mult projects. Apply to: http://bit.ly/truTVMkt (10/5)

JOB OPENING: RESEARCHER + SINGER/STORYTELLER/NYC: Hybrid role in preschool TV series. Bckgrd in psychology/kids research AND strong singing ability a MUST.  Spanish is big plus. Resume to: [email protected] (10/4)

JOB OPENING: TEMP SOCIAL MEDIA SPECIALIST/STUDIO CITY: Responsible for developing and overseeing the execution of strategic social media and digital initiatives. More info & apply: http://www.hallmarkchannel.com/jobs (10/4)

JOB OPENING: VP, AD SALES BUS DEV/Ad Sales/NY: Increase sales revenue by reaching out to prospective bus dev accounts. Full Info/Apply: www.aenetworks.com/career.html (10/4)

JOB OPENING: EVP LICENSING/Independent Kids TV Production & Distribution Firm/NY: Lead new division. Senior applicants only. Equity potential. [email protected] (10/4)

JOB OPENING: MGR, REVENUE ANALYSIS/NY: Forecast, analyze & report sales revenues for Fox Broadcasting Co. broadcast & digital properties. 5+ years of Ad Sales/Finance/Media exp. Strong analytic skills req. http://bit.ly/VFd5LV (10/4)

JOB OPENING:  DIR, MKTG RESEARCH & SALES/NBCSports & Olympics/NBC/NYC: Tasked w/delivering comprehensive strategic & customized research plans focused on measuring & optimizing advertiser impact. www.nbcunicareers.com #6989BR (10/3)

JOB OPENING: ADMIN ASST/Leading non-fiction Television Company/LA: Seeking assistant w/agency, major network or production company desk experience. Resumes: [email protected] (10/3)

JOB OPENING: MARKET RESEARCH DIR/NASCAR/CHARLOTTE: 10 plus yrs exp in Consumer Rsrch. Lead consumer rsrch team, mng custom qual & quant projects and secondary tools. Present to Sr. Execs. Apply: www.employment.nascar.com (10/3)

JOB OPENING: WRITER: Experienced true crime writer needed. Please send resumes to [email protected] (10/3)

JOB OPENING: PRODUCER: Experienced true crime field producer needed. Please send resumes to [email protected] (10/3)

JOB OPENING: TEMPORARY MKTG SUPERVISOR/SHOWTIME/NYC: coordinate consumer mktg, branding and on-air campaigns for Smithsonian Channel. Min 3 yrs exp. Organized, creative, media and marketing savvy. Apply at www.sho.com/careers (10/3)

JOB OPENING: CLIENT SERVICE EXEC/LA: opening with leading research company. Support existing & new TV clients; 2+yrs in Media, media software exp. Preferred. Resumes [email protected]; www.kantarmediaNA.com (10/3)

JOB OPENING: VP SALES/NY: Strong background in network TV/cable (digital sales a plus) emphasizing new product development, and a great opener. This is the big opportunity. Resume to [email protected] (10/2)

JOB OPENING: DIRECTOR CONSUMER MARKETING/G4/LA: Develop strategic plans to launch new and returning programming initiatives. Minimum 7 years media marketing required; preferably in TV. www.nbcunicareers.com Job#7151BR (10/2)

JOB OPENING: RESEARCH ANALYST/Univision/NY: 1+ years TV Nielsen experience. Opportunity to learn advanced research systems and work directly with network management. Strong writing skills a must. [email protected] (9/28)

JOB OPENING: DIR OF PROGRAMMING/Santa Monica: 5-7 yrs. exp. in non-fiction TV & strong contacts. Prev. ntwrk exec exp. a +. Interest in game shows, gaming & international formats. Send resume and cover letter to [email protected] (9/28)

JOB OPENING: WRITER/PRODUCER/EDITOR/ReelzChannel/ABQ: For major network series & movies. We mentor early careers of up and coming talent. Relocation paid to Albuquerque. Apply: [email protected] (9/28)

JOB OPENING: RESEARCH ANALYST/BBC AMERICA/NYC: Create ratings reports and analysis for programming/scheduling. 1-3 years TV/media research experience. Proficient in NPower & MyEvnts. [email protected] (9/28)

JOB OPENING: COORD B&L AFFAIRS/TV Guide Network/LA: Handle daily admin activities, mng contracts rights database, process agmts, draft docs & spec projects. Min 3 yr legal exp in Ent. ind. CV & res: [email protected] (9/28)

JOB OPENING: F’LANCE REPORTER/OPRAH.COM/NYC: Exp covering women/lifestyle topics & a demonstrated ability to est rapport w/interview subjects & suss out info that makes tired topics come alive. Apply at: http://careers.own.tv (9/27)

JOB OPENING: F’LANCE MENTAL HEALTH REPORTER/OPRAH.COM/NYC: Exp. covering psychology/well-being. Proven ability to find studies & rsrch that are most meaningful to our aud & present in a clear, voice-y way. Apply: http://careers.own.tv (9/27)
 
JOB OPENING:  F’LANCE WRITER/OPRAH.COM/NYC: Writer w/ability to make familiar topics feel timely. A fresh, intelligent, orig voice is a must (no slick, typical magazine writing! no gooey sentimentalism!). Apply: http://careers.own.tv (9/27)

JOB OPENING: SSE/SALES PLANNER/Current TV/CHI: Seeking exp plan’r to oversee TV & digital sales plan creation. Target new biz, mng your own acct list, actively present/meet w/agencies, mng dvlpmntl acct list. [email protected] (9/27)

JOB OPENING: DIG. VIDEO LICENSING/AMAZON.COM/SEATTLE, LA, LONDON & MUNICH: All experience levels; you will negotiate content deals & mng relationships with studios and cable nets, [email protected] (9/27)

JOB OPENING: TALENT BOOKER/NYC: National Daytime Talk Show seeks experienced Talent Booker. Must have prior experience working on a daily talk show. Please send resume and references to [email protected] (9/25)

JOB OPENING: TEMP ASST. DESIGN DIR/WEtv/NYC: manage designers/vendors, prod scheds & budgets, some hands-on design work, 8+ years exp. Must have project management/supervisory exp. Resumes to: [email protected] (9/25)

JOB OPENING: SALES DIRECTORS (3) Outcast/Detroit/LA/CHI: CEO of your territory, Auto/CPG/Entertainment, agencies respect you. Amazing culture, impressive leadership. Resumes: [email protected] (9/25)

JOB OPENING: SR RESEARCH ANALYST, PRIMARY RESEARCH/Syfy/NYC: Plan, design, analyze & report consumer research projects. Min 2 yrs exp in online surveys, focus grps & syndicated research. BA/BS Req. nbcunicareers.com 6940 (9/25)

OTHER INDUSTRY JOBS OF INTEREST…

responsible for implementing the creative vision for the Investigation Discovery web sites with specific focus on show- and talent-centric video experiences
Sr Producer – Digital Media  6576
Discovery Communications
NYC NY
http://careers.discovery.com/

full responsibility for managing all aspects of the territory
National Digital Sales Executive  9577BR
CBS Corporation
NYC NY
http://diversity.cbscorporation.com/careers.php

responsible for promoting the organization and its on-demand and live distribution video services to deepen existing strategic partnerships and foster relationships with new partners
Director Partner Management  12874BR
CBS Corporation
NYC NY
http://diversity.cbscorporation.com/careers.php

drive overall strategy and operational direction for MTV program scheduling
Senior Vice President, Programming Strategy  4702
Viacom
NYC NY
http://www.viacom.com/careers/pages/default.aspx

help to create a fresh, new look for CENTRIC’s music programming
Vice President, Music Programming  228
BET Networks
NYC NY
http://betcareers.viacom.com/index.html

responsible for aligning creative concepts with strategy, technical specifications, production planning, execution and quality assurance
Art Director
Organic
NYC NY
http://ch.tbe.taleo.net/CH06/ats/careers/requisition.jsp?org=ORGANIC&cws=1&rid=5409

responsible for the development, implementation and operations of a comprehensive, enterprise-wide information security strategy and program for NBCUniversal and its subsidiaries
Vice President, Chief Information Security Officer  7222BR
NBC Universal
NYC NY
http://www.nbcunicareers.com/

assist with financial planning process for annual budget/quarterly forecast /long range planning to consolidate total Company view for senior management
Senior Financial Analyst, PBS KIDS Sprout  7236BR
NBC Universal
Philadelphia PA
http://www.nbcunicareers.com/

provide creative leadership in all phases of campaign development  from creative strategy to planning to concept to execution
VP Marketing – Creative  6543
Discovery Communications
Silver Springs MD
http://careers.discovery.com/

engineers and documents reliable, fault tolerant operations of the network server infrastructure
Broadcast Server Engineer  6579
Discovery Communications
Silver Springs MD
http://careers.discovery.com/

lead a team of Developers in the design and coding phases of a software development project while functioning as the escalation or focal point to resolve technical obstacles to project completion
Senior Developer  11843
Razorfish
Chicago IL
http://www.razorfish.com/#/careers/

lead the development of the information architecture and content strategy of transactional, informational, and marketing websites
Experience Director  11838
Razorfish
Chicago IL
http://www.razorfish.com/#/careers/

leading the charge in improving, streamlining and standardizing key processes across the sales support functions for the Midwest region of BET Network
Director, Pricing & Planning  187
BET Networks
Chicago IL
http://betcareers.viacom.com/index.html

responsible for the development, implementation and ongoing management of Dotomi’s Personalization Platform
VP, Platform Management  1542
Dotomi
Chicago IL
http://www.dotomi.com/

provide guidance and effective leadership to a team of developers in an innovative and fast-paced environment
Technology Lead, Mobile Solutions Group
Vibes
Chicago IL
http://www.vibes.com/careers

analyzing data trends and key subscription metrics such as subscriber acquisition costs, churn, and customer lifetime values
Financial Analyst  Hulu Plus
Hulu
Los Angeles CA
http://www.hulu.com/jobs

proofread, edit, research, translate (when needed), and enhance video metadata in English and Japanese
Digital Video Publisher – Japanese Language Specialization
Hulu
Los Angeles CA
http://www.hulu.com/jobs

responsible for financial accounting and provision of accurate and timely financial information to support the BBC Worldwide Productions (America) team
Finance Manager
BBC America
Los Angeles CA
http://www.bbcamerica.com/jobs/

oversee media strategies for robust MTV programming slate
Senior Vice President, MTV Program Publicity & Communications  4556
Viacom
Santa Monica CA
http://www.viacom.com/careers/pages/default.aspx

facilitates the alignment and improvement of HR policies, processes, and programs across business units
Manager – HR Business Partner  66859BR
Walt Disney Corporation
Burbank CA
http://corporate.disney.go.com/careers/who.html

providing the WHMD division support for planning and financial analysis
Sr Financial Analyst – Worldwide Home Media Distribution Finance  3531
Paramount Pictures
Hollywood CA
http://www.paramount.com/studio/jobs

key player responsible for developing and ensuring the execution of Disney Interactive games strategy and overseeing Digital Storefront, Platform & OEM relationships globally for console, mobile and social
Senior Director, Publishing Operations  62916BR
Walt Disney Corporation
Glendale CA
http://corporate.disney.go.com/careers/who.html

responsibility for selecting and overseeing outside counsel, in particular developing and accessing case strategies
Patent Litigation Counsel
Netflix
Los Gatos CA
http://jobs.netflix.com/jobs.html

experienced designer to create beautiful, easy-to-use television interfaces that delight our members
Senior User Experience DesignerTV Interfaces
Netflix
Los Gatos CA
http://jobs.netflix.com/jobs.html

act as a change agent to achieve company strategy and explosive growth through proactive HR leadership
VP, Human Resources
TubeMogul
Emeryville CA
http://www.tubemogul.com/company/careers

responsible for verifying different aspects of our ad platform, with a primary focus on automated test development
Director of Quality
TubeMogul
Emeryville CA
http://www.tubemogul.com/company/careers

VPEtalent has expanded its West Coast operations by promoting Alexis Reiner to Supervising Producer/Casting and Development to manage projects while based in New York; Jessica Ochoa was elevated to New Business Development supervising nationwide operations while based in Los Angeles; and Lysee Webb will become Director/Creative Services to oversee celebrity procurement for television and branded media marketing.

Beginning October 15, MTG Studios will add Jonas Linnander-Manfred as Managing Director/International Sales.  Previously, Jonas was Director/International Sales/Business Affairs at ITV Studios Nordic. 

Starting today, John Mann begins a new position at KWQC TV6, the NBC affiliate in Davenport/Quad Cities.  John joins from KWQC and KXVP, the FOX/CW duopoly in Omaha.

Fernando Gaston, presently SVP/Content and Creative for MTV, VH1 and Comedy Central Latin America will expand his position with Viacom International Media Networks (VIMN) to become Brand Manager of the company’s US Hispanic network Tr3s: MTV, Musica y Mas.  Fernando succeeds former Tr3s GM/EVP Jose Tillan who is departing the company for personal reasons.  In addition, Federico Cuervo, currently VP/Programming and Production for MTV, VH1 and Comedy Central Latin America will replace Fernando as Brand Manager of Comedy Central Latin America.  Both Fernando and Federico will report to Sofia Ioannou, Managing Director of VIMN The Americas.

Independent media services company, KSL Media hired Angelo Lomonte as SVP/Managing Director for its New York office.  Angelo will manage the newly-acquired Frontier Communications account and he joins from Cablevision where he was Director/Media Strategy, Marketing and Advertising. 

Effective immediately, Richard Pacheco was appointed as SVP/Enterprise Development with Univision Communications. Richard will be working on all new business development initiatives for the group.  He is based in New York and reports to Rick Alessandri, EVP/Enterprise Development.

Full-service creative advertising agency bpg Advertising has tapped Creative Director Elaine Cantwell to lead its branding division. 

Erin Cohen was added at DISH Media Sales as a Direct Response AE where she reports to Brian Norris, Director/Media Sales.  Erin will be involved with the DR ad sales business in the Western region.  She joined DISH from Hulu and is based in Los Angeles.

RLTV, targeting the 50+ audience, welcomes veteran programming executive John Ford as a Programming Consultant.  John will work in tandem with RLTV President/CEO Paul FitzPatrick and SVP/Programming Elliot Jacobson.  He will advise the network on programming, content development, production and scheduling strategy.

GMC TV promotes Wendy McCoy to Senior Vice President Marketing and Angela Cannon to Vice President Marketing. Both are based at the network’s headquarters in Atlanta. McCoy handles all consumer and trade marketing, and Canon develops affiliate marketing and demand-building campaigns as well as key consumer initiatives.

AMC appoints Aleksandar Stojkovic and Scott Stein as Vice Presidents of Business Affairs. Stojkovic handles deals for unscripted programming, while Stein focuses on scripted programming deals. They are both in Los Angeles.

NBCUniversal Television Canada names Wanda Bradley Vice President of Sales. She’ll oversee the licensing of scripted, non-scripted, sports, news and theatrical product across various platforms in Canada.

SMG ups Brent Poer to President, SMG LiquidThread North America, the media agency’s content division. He previously served as EVP and Executive Creative Director.

Later — John
John Cox for Cynopsis: Classified Advantage
[email protected]
10.02.12

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group 

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