Tuesday, October 29th, 2013


((((oxygen)))) live out loud

Did you know…

Over 13 Million WOMEN 18-49 saw a Horror/Thriller movie in theaters in past 6 months

More WOMEN than men 18-49 chose Horror/Thriller as their favorite movie genre (source)


( ( ((((get with the network that gets young women. oxygen)))) ) )


Good morning. It’s Tuesday, October 29, 2013, and this is your first early morning briefing.

Tonight’s Premieres:
Cooking: Restaurant Redemption at 8p
MTV: Girl Code at 11p
NatGeo: Doomsday Preppers at 9p, Life Below Zero: The Thaw at 10p
Syfy: Naked Vegas at 10p
TLC: Little People, Big World at 9p

Tonight’s Finales:
Oxygen: My Big Fat Revenge at 9p


* $5M Per Hour
* $1.3B Per Day
* $478B Annually


E! Poptimize Your Brand. Optimize Your Reach.
Contact Maureen Murphy: [email protected]

Nielsen announced it is incorporating audiences viewing TV content on digital devices into traditional TV measurement for the 2014-15 season. Content not eligible for TV ratings will be included in Nielsen digital ratings; the company will make a software developer kit that enables a unified coding approach available in mid-November. Megan Clarken, EVP, Global Product Leader, described it as “a single client solution that supports both the linear and dynamic ad models. This unified coding approach for video enables measurement to follow content across screens and models.”


Ellen Degeneres has a comedy in development at NBC. The project tells the story of a lesbian character who gets pregnant by her straight male best friend. Liz Feldman (2 Broke Girls) will write the script and exec produce with DeGeneres and A Very Good Production‘s Jeff Kleeman.

Samsung and the NBA entered into a comprehensive marketing and technology partnership. Fans will get custom content, and NBA refs will be provided with the electronics company’s tablets, and use Samsung technology courtside to review plays. Samsung will also partner on marquee events like NBA Summer League.

USA Network launched an anti-hunger campaign yesterday with Feeding America to support food banks over the holiday season. PSAs will guide viewers to Modern Family web sites, where they’ll be encouraged to contribute, with the net matching donations up to $30,000. Modern Family reruns started airing on USA in September.

Discovery‘s highest-rated series, Gold Rush, is back for season four – and the teams are taking bigger risks than ever trying to hit a golden payday. But on the November 1 episode, a viewer is the one who hits pay dirt, when the winner of the show’s $100,000 “Go For Gold Sweepstakes” is announced. Docu-series airs Fridays at 9p. 

Untold Stories of the ER has been transplanted from Sundays to Fridays. The eighth season of the Discovery Fit & Health docu-series continues Friday, November 1 at 10p, with encores continuing to run Saturdays at 9p on TLC.

The number of children 8 and under who have used mobile devices has hiked from 38 to 72 percent since 2011, according to a study released yesterday, “Zero to Eight: Children’s Media Use in America 2013.” But while mobile viewing is gaining, with TV viewing is down 12 minutes a day, television still dominates children’s media use, says the study.

The biggest misconception about using social media to increase ratings? “That it’s a silver bullet for success,” says Dana Ortiz, VP Brand Marketing for Syfy. “Like any other new way to tell and sell a story, authenticity, transparency and reward, along with reach, are still the ways to build consistent brand loyalty.” Ortiz and other experts share strategies for generating the kind of excitement that boosts viewership at the just-announced November 21 Cynopsis webinar, Leveraging Social Media to Drive Tune-In and Ratings.

Screenvision has extended its agreement with Nielsen to provide weekly ratings for in-cinema audiences – so Screenvision can sell ads TV-style. Jim Tricarico, CRO, Screenvision, says cinema is a great way to showcase television: “Both broadcasters and cable networks find that in-cinema, and the grand canvas of the big screen, are a great way to promote their new shows.”


The third annual American Humane Association Hero Dog Awards honors canines who’ve done extraordinary things. Host Joey Lawrence is joined by presenters including Betty White and Marlee Matlin on the Hallmark Channel special airing Wednesday, October 30 at 8p, part of the net’s Pet Project, a cross-platform advocacy campaign to celebrate pets, and address the nation’s epidemic of pet homelessness.

Country singer Garth Brooks will wrap up three years of headlining in Las Vegas with live concert special on CBS. The show, which pays tribute to Brooks’ musical influences, airs Friday, November 29 at 9p.

More country music news: Kenny Rogers is set to receive the Willie Nelson Lifetime Achievement Award at the 47th Annual CMA Awards. Three-hour show airs on ABC Wednesday, November 6 at 8p.

John Leguizamo is taping a special for HBO based on his one-man show, Ghetto Klown. The comic’s fifth show for HBO, from Rebel Productions, Insurgent Films and Silver Lining Entertainment will air in 2014.

Reelz launched an interactive companion web site for its upcoming JFK: The Smoking Gun, a documentary examining the facts behind the assassination of President Kennedy. The site (www.jfkthesmokinggun.com) offers an interactive crime scene map, ballistics and medical evidence and video clips. Smoking Gun premieres Sunday, November 3 at 8p, ahead of the 50 anniversary of the JFK assassination on November 22.

Also marking the anniversary of the tragic event is Military Channel‘s Capturing Oswald, which promises to offer insight from the retired detectives and police who brought in the alleged assassin. The doc, co-produced by Kate Griendling, granddaughter of Jim Leavelle, the detective handcuffed to Lee Harvey Oswald when Jack Ruby shot him, bows Tuesday, November 12 at 10p.


Changes are in store on Moonshiners, returning to Discovery for season three, when shiner Tim Smith makes a startling announcement. “Tim’s going to realize a lifelong dream,” Discovery exec producer Joseph Schneier tells Cynopsis, “and by doing so he’s opening a Pandora’s box that will change moonshining in Southern Virginia forever.” Show comes back Tuesday, November 5 at 9p, followed by the return of Porter Ridge at 10p.

Cinemax is bringing back Strike Back for a 10-ep fourth season, but it will be the action drama’s last. The Cinemax/HBO and Sky series wraps in 2014.

CNN original series Inside Man will come back for a sophomore season, with documentary filmmaker Morgan Spurlock diving deep into topics like celebrity and income disparity. “Inside Man is the perfect example of the type of programing our audience is looking for when we aren’t covering the news of the day,” said CNN Worldwide president Jeff Zucker of the show, returning in spring 2014. 


Janet Montgomery (Made in Jersey) will star in WGN America‘s Salem. The drama makes its debut in 2014.

Lee Tergesen (Oz) will guest on season two of Fox drama The Following, says the Hollywood Reporter, playing a family man who may not be all he appears. Drama returns Monday, January 20 at 9p.

Azura Skye (American Horror Story) and Benjamin Arthur (Less Than Kind) have been added to the cast of Canada’s Global Television sitcom, Working the Engels. The Halfire-CORE Entertainment/Shaw Media production, starring comedienne Andrea Martin, is shooting in Toronto.

David Arquette will play a serial killer in a TV biopic, reports Deadline. Canadian Keith Hunter Jesperson will get the Lifetime treatment in a Happy Face/Front Street Pictures production set to start taping in November.


Dexter, which ended its eight-season run last month on Showtime, is about to spring to life on Netflix. The streaming service struck a licensing agreement with CBS to offer the first four seasons of the serial killer drama starting October 31; seasons 5-8 will be available starting January 1, 2014.


AMC Networks reached an agreement to acquire Chellomedia, the international content division of Liberty Global. The deal builds on AMC Networks’ global programming business. “Chellomedia has developed a remarkable portfolio of popular channels that reach hundreds of millions around the world,” said AMC CEO Josh Sapan. “This acquisition allows us to secure a large, global platform.”

Germany’s ProSiebenSat.1 has a straight-to-series order for hot reality format Married at First Sight, with Red Seven Entertainment. A huge hit in Denmark, the series matches six singles in matrimony; after six weeks they decide whether to stick it out.

The Bachelor‘s coming to Brazil. Warner Bros. International TV Production announced the licensing of the reality format to Rede TV! for a fall 2014 debut. It’s the dating competition’s first Latin American version. Venezuela-raised Juan Pablo Galavis will serve as ABC‘s eighteenth Bachelor Stateside starting Monday, January  6 – just shy of three weeks before the scheduled televised wedding of Bachelor number seventeen, Sean Lowe, on ABC.


The Meredith Vieira Show has been sold in 60 percent of the country, with NBCUniversal Domestic TV Distribution striking deals for the daytime talker with station groups including Hearst Television, LIN Media and Sinclair Broadcast Group, as well as NBC Owned Television Stations. “Meredith has ongoing genuine relationship with the daytime viewer,” said NBCU president Ed Swindler. “Her authentic, fun and down-to-earth style creates an instant connection with the daytime audience.”

A half-hour strip game show from Courteney Cox and David Arquette‘s Coquette Productions is scheduled for a fall 2014 launch. Hosted by The Late, Late Show‘s Craig Ferguson, the FremantleMedia North America/Debmar-Mercury production will feature celebs teamed with contestants to identify famous names. 

Call for Submissions: Cynopsis is producing its annual Holiday Programming Guide, which comes out on November 26 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has holiday-themed programming airing from November 27 through December 31, please send your listings to Lynn Leahey at [email protected] no later than Monday November 18. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Lynn (if you don’t receive a confirmation email, please resubmit).


Fans can catch up on Fox drama Sleepy Hollow before new eps premiere Monday, November 4, by watching the spooky series’ first five episodes on the Fox Now app, Fox.com, Hulu and participating TV provider sites, as well as on Fox On Demand.

UP is celebrating the season with Halloween episodes of past series. Included on its October 31 slate are The Waltons, 7th Heaven, Heartland and Moesha.


The World Series is scoring nicely for Fox, with Sunday’s Game 4 – the most-watched since 2009 – averaging a 4.4 rating/11 share in A18-49 and 15.4 million viewers, per early Nielsen numbers. That’s likely not enough to overpower the NFL in the demos, though. NBC‘s Sunday Night Football averaged a 5.6/12 in A18-49 and 14.9 million viewers in preliminary numbers.

ABC‘s scripted dramas fared just fine against the sports competition Sunday night. According the early numbers, Once Upon a Time (2.2/5 A18-49 and 7 million viewers) and Betrayal (1.0/3 A18-49 and 3.4 million viewers) rose a tenth of point week to week in the young demo, while Revenge held steady with 1.5/3 in A18-49 and 5.6 million viewers. At 7p, America’s Funniest Home Videos rose three tenths, to 1.4.4 and 6.1 million viewers.

But… no one could beat The Walking Dead in the A18-49 demo on Sunday night. The AMC zombie drama averaged a 6.8 rating and 12.9 million total viewers for its 9p telecast.

Friday’s season four premiere of Gold Rush was the number one ad-supported program among P/M/W25-54 and P/M18-49; Discovery Channel was the number one network in all of television among M18-49 on Friday. During season three, Gold Rush was the number one program on television in that demo for seven straight weeks.

Nielsen Twitter TV Top Ten for the week of October 21, 2013

Program Date Unique Audience (000) Tweets (000)
Pretty Little Liars (ABC Family) 10/22 6,342.9 1,160.8
The Walking Dead (AMC) 10/27 5,009.9 486.6
CrazySexyCool: The TLC Story (VH1) 10/21 4837.5 1915.7
American Horror Story: Coven (FX) 10/23 3069.6 225.2
Ravenswood (ABC Family) 10/22 3041.6 200.7
The Voice (NBC) 10/21 2742.2 106.2
Dancing With the Stars (ABC) 10/21 2441.6 63.5
Awkward (MTV) 10/22 2361.3 123.9
Duck Dynasty (A&E) 10/23 1768.0 72.2
Scandal (ABC) 10/24 1,674.7 204.0

Source: Nielsen SocialGuide. SocialGuide captures relevant Tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events. Nielsen Twitter TV Ratings are only available for English-language U.S. Broadcast and Cable Networks.

Friday A18-49 Analysis: NBC grabbed the most A18-49 viewers Thursday with 1.6/6, according to final primetime national ratings from Nielsen. CBS’s Undercover Boss and Univision’s Porque el Amor Manda tied with 1.6/6 until the telenovela ended at 8:45, when Fox’s MasterChef Junior stepped into second place with 1.5/5. The top rated show of the night, ABC’s Shark Tank, earned a 2.0/7 at 9p, versus 1.8/6 for the premiere of NBC’s Grimm. NBC led at 10p, its Dracula premiere drawing 1.8/6 to beat a 1.5/5 for ABC’s 20/20.

Live + Same Day Household Ratings: Thursday, October 25, 2013 time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS 6.2/11 Undercover Boss 5.3/10, Hawaii Five-0 6.1/11, Blue Bloods 7.3/12
ABC 4.0/7 Last Man Standing [r] 3.4/6, The Neighbors [r] 2.3/4, Shark Tank 4./8, 20/20 4.5/8
NBC 3.7/7 Dateline 4.1/7, Grimm [p] 3.7/6, Dracula [p] 3.3/6
FOX 1.7/3 MasterChef Junior 2.3/4, Simpsons [r] 1.1/2, Simpsons [r] 1.0/2
UNI 1.7/3 Porque el Amor Manda 2.0/4, Tempestad 1.7/3, Mentir Para Vivir 1.4/3
TELE .7/1 Marido en Alquiler .8/1, Santa Diablo .6/1
ION .6/1 Cold Case .6/1, Cold Case .7/1, Cold Case .6/1
CW .5/1 Carrie Diaries [p] .5/1, iHeartRadio Katy Perry .4/1
UMA .3/0 Cineplex .3/0, Seleccion, LA .3/0

NBC 1.6/6, ABC 1.5/5, CBS 1.4/5, UNI 1.3/4, FOX 1.1/4, TELE .6/2, CW .3/1 ION .2.1, UMA .2/1


Television, Broadway and film actress Mary Carver died on October 18. She was 89. On television, Carver was best known for her role as Cecilia Simon, mother of private investigator brothers on Simon & Simon (1981-1989).


Randy Freer has been promoted to President and Chief Operating Officer of Fox Networks Group. Freer had been Co-President and Chief Operating Officer of the Fox Sports Media Group.

TLC announced Sandy Varo Jarrell will start as the company’s Senior Vice President of Production and Development, West Coast, effective November 12. Varo Jarrell had been Head of Unscripted Programming at ABC Family.

Outdoor Channel added four execs to its ranks: Steve Smith has been tapped to serve as Executive Vice President of Affiliate Sales and Marketing; Bill Osborn as Senior Vice President of Marketing; Scott Long as Vice President of Finance, Media, and James Alexander as Vice President of Consumer Rights and Analytics. Smith was COO of MAVTV, Osborn worked as SVP at AXS TV, Long was VP of Finance for KSE and Alexander served as Director of Campaign Insights for Microsoft.

Caroline Torrance will join Zodiak Rights as its Head of International Scripted. Previously, Torrance was Director of Scripted, Content and Production for BBC Worldwide.


NATPE 2014||Market & Conference
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Brandon Tartikoff Legacy Award honorees announced:
Emilio Azcarraga Jean, James L. Brooks, Jon Feltheimer and Lauren Zalaznick

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For the Best Rate, Use Promo Code: N14CYN

This Day In History sponsored by Military Channel: 1929 – On “Black Tuesday” of the Great Depression, the stock market dropped 12 percent, and lost $14 billion.

Answer to Our Last Trivia Question  Which two shows were spinoffs of The Beverly Hillbillies (1962-1971)? Petticoat Junction (1963-1970) and Green Acres (1965-1971). Kudos to: Dorothy Eckert-Horizon Media/NYC, Phyllis McQuillan-MSG Media/NYC, Gerry Bixenspan-TV Marketing, Inc/NYC (who points out that they were sister shows, not spin-offs), Paul Gluck-Ardmore House Media/Ardmore, PA, Miriam Stocker-BET/Royal Oak, MI, Barry Wooley-Telepictures/Chicago, Ron Salcedo-Zimmerman/Nashville, Eric Merrill-Mediacentric/Austin, Judy Margolis-The Ad Place/Dallas, Bill Goodfriend-Charter Media/St. Louis, Chuck Gordon-Clear Channel Media/Mobile, AL, Kristin Staskowski-CharterMedia/Birmingham, AL, Dale Warshaw-KMSB/KTTU/Tucson, Julie Houston-Tom Scott Communicaiotn Shop/Boise, ID, Greg Stewart-Evolution Media/Burbank, Frank DeCaro-Sirius/LA, Susan Nessanbaum-Goldberg-M&S Entertainment, Inc./LA, Richard Quan-BSSP/San Francisco, Stan Brooks-Stan & Deliver Films/Sana Monica.
Today’s Trivia Question – Sixties Sitcoms Theme Week –
On Mr. Ed (1961-1966), what was Wilbur’s occupation, and where was his office? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).


TWO Weeks Away: Cynopsis Digital Model D Awards

November 12 | 12:00 – 2:00 p.m. | The Grand Hyatt NYC

This inaugural awards competition benchmarks excellence in online and multiplatform video programming, advertising, technology and services in 2012-2013, as well as recognize the leading players propelling the industry into the future.

Keep Watching & Reading,
Lynn Leahey

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email [email protected].


Only 2 Weeks Away – Cynopsis Kids Webinar
Developing & Distributing Kids Content in the Digital Age
November 12 ~ 1:30-3:00pm ET

At this Webinar, we’ll address the reality that some of today’s most innovative kids programs aren’t playing on traditional television screens. With lower production costs and speedier development time, digital platforms have become a creative cauldron bubbling with long- and short-form content. You’ll hear how you can get in the game.


Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: EXEC DIR, BRAND MKTG, HOME ENTERTAINMENT/LA: Lead all activity related to optimizing performance for a portfolio of live action new release titles. Apply: http://tinyurl.com/ltg6djs (FFE0002012) (11/5)

JOB OPENING: ACCOUNT EXECTUTIVE/WB/NY: 3+ yrs dig media sales. Drives web & mobile sales. Develop relationships w/clients, deliver mrkting solutions & client service. Apply here (11/5)

Create/manage logs and allocate inv. Schedule promos, ads & coord. w/Ad Agencies. Traffic software exp. & excel skills req. Res/cvr to Rose: HERE [email protected] (11/5)

JOB OPENING: SR. ANALYST MARKET RESOURCES/DISCOVERY/NY: Sharp mind to track advertiser/category spending and utilize rsrch to gather market intelligence. Turn findings into thoughtful reports/presentations. 3+ yrs media rsrch. Apply. (11/4)

JOB OPENING: SUPERVISING PROD/CONDE NAST/NY: produce & manage innovative content for CNE Digital Channels.Execute on the vision set by the dev lead & EVP on new programs, genres & ways of engaging audiences cross platform. Apply here (11/1)

JOB OPENING: DEVELOPMENT PROD/VULCAN/SEA: Devlp new non-fctn contnt. 5 yrs exp in prgrming at cable ntwrk. Prcjt mgmt., dev exp, undrstnding of TV/production technq. Apply: http://hire.jobvite.com/j/?cj=oEF0Xfw0&s=Cynopsis (11/1)

JOB OPENING: STRATEGY & INSIGHTS MGR/Univision/NYC: Find insights, build compelling presentations for adv/internal clients. Knwldge of Simmons/Scarborough type tools. Min 2 yrs mktg at client/agency or media co. Res: [email protected] (11/1)

JOB OPENING: ASSOC PRODUCER/HBO/NY: Assist in producing, publishing & maintaining BO.com/Cinemax.com Original Programming digital experiences. Min of 2 yrs digital exp. Apply http://bit.ly/18HphDZ (10/31)

JOB OPENING: DIR, DIGITAL MARKETING/NICKELODEON/NY: Resp for leading team to support product mktg for mobile games & acquisition for dig biz, supporting new & existing products. 10+ yrs mktg exp. Apply here (10/31)

JOB OPENING: PROD CONSULTANT/LA: Cost consult for an auto dealer group, overseeing the prod of TV & Radio commercials. Auto exp & current knowledge of all costs assoc w/prod & talent req. Cover letter & resume to: [email protected] (10/31)

JOB OPENING: TRAINING SPECIALIST/INVISION/NY: 3-5 yrs. experience. Design & deliver product training: cable, network, ad sales, traffic & addressable. Dealmaker & traffic exp a plus. Excellent presentation skills. Apply HERE (10/31)

JOB OPENING: ART DIR, CHARACTER ART/ILLUSTRATION/NICKELODEON/NY: 8-10 yrs exp.in 2D and 3D illustration. Oversee in-house & external illustrators, 3D modelers & character artists supporting our Consumer Product biz. Apply here (10/31)

JOB OPENING: BUS DEV ACCOUNT EXECUTIVE/YUME/NY: Develop/Maintain strategic partnerships & Licensing relationships w/Publishers. 2-5 yrs sales exp req’d. Strong kwldg of advtsg tech solutions. Resumes HERE: [email protected] (10/30)

JOB OPENING: PROJECT DIR-DEST. BIO/VULCAN/SEA: Mng online dest w/multmedia cont. Responsible for strtgy devl, planning, implmnt, reprting in prjct execution. Undrstnd of bio and edu. Exp in hi lev ldrship and desgning intrctv prdct. Apply here (10/30)

JOB OPENING: AD SALES COORD/TV ONE/NY: Work w/AE & Planners w/systms. POC for agencies. Create flowcharts, handle make-good offrs. Liaison btwn traffic & agency. Self strter, mult-tskr, strong org skills.. BA+ 2yrs exp. Resumes HERE [email protected] (10/30)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: DIGITAL MEDIA: Senior Account Management professional looking to break into the digital media industry. All opportunities welcome. Contact, [email protected] (11/4)

SITUATION WANTED: PRODUCTION ASSISTANT/ASSISTANT: I am recent graduate with a BA in communications. Hardworking and a quick learner. Please contact me, [email protected] (10/31)

SITUATION WANTED: ASSISTANT: I want to be your assistant. Please contact me, [email protected] (10/30)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Marvel’s Agents of S.H.I.E.L.D. [r], The Goldbergs, Trophy Wife, Shark Tank [r]
CBS: NCIS, NCIS: Los Angeles, Person of Interest 
CW: The Originals, Supernatural
FOX: The X Factor
ION: Criminal Minds, Criminal Minds, Criminal Minds
MyTV: Bones, Bones
NBC: The Biggest Loser, The Voice
PBS: The African Americans: Many Rivers to Cross, War of the Worlds [r], Frontline [r]
Telemundo: Marido en Alquiler, Santa Diabla
UMA: Species, La Seleccion
Univision: Porque el Amor Manda, La Tempestad, Mentir Para Vivir

Copyright Cynopsis 2013

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