Tuesday, October 24th, 2006


First-Run Original Procedural Drama Works!!


1.4 AA% / 1.6 GAA%
Up +40% / +33% Wk-to-Wk

www.programpartners.com (310) 399-4499
Source: NSS Live HH Ratings, Galaxy Explorer, w/o 10/9/06 vs. 10/2/06.



Good morning. It’s Tuesday, October 24, 2006, and this is your first early morning briefing.

The Class began softly for CBS when it premiered on Monday nights at 8p in September, but after just a couple of weeks, the network moved it to 830p, using How I Met Your Mother as the lead-off show for the night.  That decision seems to have paid off, and now CBS has ordered 4 additional scripts of The Class.


Showtime Networks has scheduled all eight episodes of its upcoming miniseries Sleeper Cell: American Terror to air on the same day, December 10, on SHOWTIME On Demand. This move is to increase interest in the SHOWTIME network and drive subscriptions. The miniseries will also debut on the linear SHOWTIME network December 10 at 9p, and then all eight parts will air nightly through December 17.
Oxygen begins production this week on season two of The Janice Dickinson Modeling Agency. The new season’s format changes from a half-hour to a full hour, and will focus more on the models and the success of the agency. A special holiday program will air in December, and new original episodes begin next January. The show is produced by Krasnow Productions.
DIY Network has found its new stud, as in the winner of its Stud Finder contest, that is. Gionni Thompson, a father of three and a science teacher in Aurora, CO, will host his own home improvement series next year. Look for him to appear on NBC’s Today Show and profiled in a one-hour special on DIY called DIY’s Stud Finder in early 2007.
BBC America will premiere its new thriller series Afterlife on November 30 at 9p. The premise surrounds a psychic medium that has a conflicted relationship with a doubting psychology professor, and are both confronted with life after death situations.
MSG, the sports and entertainment network, will debut its original documentary series The 50 Greatest Moments at Madison Square Garden on October 31 at 9p. Hosted by Matthew Modine, the ten one-hour episodes will recount the top 50 events and moments that happened at the historic New York arena, some of which include the famous Happy Birthday sung by Marilyn Monroe to President John F. Kennedy; the Muhammad Ali vs. Joe Frazier 1971 match; and concerts by the Rolling Stones, Elvis Presley and Frank Sinatra and more.
After the test run of the late night game show Midnight Money Madness, TBS has entered into development talks with Endemol USA for a new call-in TV show that will air in an earlier time period on the network. Endemol produced Midnight Money Madness which debuted August 28 airing Monday-Thursday and allowed viewers to call in, text message or go online to play for cash prizes.
MTV is bringing back its veteran reality series Road Rules scheduled to premiere in January. For this latest version, MTV is teaming with Bunim-Murray Productions to allow viewers to interact with the show to have a hand in determining the outcome of each episode and who is eliminated. The cast will still travel in an RV, yet this time six of the members will be from previous shows, and the new episodes will air within a week of the action happening on the road.


CBS will air a one-hour compilation special of INTURN, the online reality series where eight actors competed for a 13-week role on As The World Turns on November 24 at 1230p. The show will feature scenes from the various 24 episodes that originally aired on CBS.com’s innertube.

Fox has planned to give The O.C. viewers a sneak peak of the new season a week or so before the network series debut.  On October 26 at the Fox MySpace.com site and the Fox O&O station websites, users can see the premiere episode, before the Nov 2 network debut.  The second episode of the season will also be available online, again a week before it airs on Fox.

A new broadband TV channel, BlueHighways TV, is set to launch tomorrow worldwide. Focused on American culture and music, the channel has been built and powered by Narrowstep Inc., using its proprietary technology system, telvOS, to give viewers a more television-like and community-building broadband experience. The original content features programs about the roots of American music, including bluegrass, gospel and traditional country, in addition to shows about art festivals and celebrations. The 24/7 free broadband channel can be found at www.bluehighwaystv.com, and by clicking on the Narrowstep icon.
Consumer and money advisor, Clark Howard, is partnering with on-demand network Mag Rack in a new 20-part original series Get Clark Smart. The show begins this Thursday and will include segments on home and car buying, hotel and airfare deals, identity theft safeguards, to college savings and retirement. Howard is the host of the nationally syndicated WSB-AM radio show The Clark Howard Show and the author of several financial advice books. Mag Rack can be accessed at www.magrack.com.


Fox Reality network has a new original series in production called The Academy (wt) about the process of taking recruits and turning them into Deputy Sheriffs for the Los Angeles Sheriff’s Department. The LASD has given the producers access to this branch of law enforcement that is rarely seen to follow the recruits as they go through an intense 18-week training course. The show begins production next Monday and is from Scott Sternberg Productions.

Jack Coleman has joined the cast of NBC’s series Heroes as a regular.  Coleman plays the father of the young cheerleader, Claire, who cannot be injured no matter what she or anyone else does to her.  Coleman’s character has become the series new villain, known also as H.R.G., the guy who kidnaps people and then runs experiments on them. Coleman will appear regularly as of the 11th episode.

Bravo has cast designer Todd Oldham as the host for its new interior design competition series Top Design. Production begins this month in Los Angeles for the ten-episode series that is set to debut in first quarter 2006. In addition, Jonathan Adler has been selected as lead judge, along with Margaret Russell, Editor In Chief of Elle Décor Magazine, and interior designer Kelly Wearstler. Top Design is produced by Stone & Company Entertainment.
Lifetime’s pilot project Side Order of Life, has added three to the cast – Jason Priestly, Christopher Gartin and Diana-Maria Riva, says Hollywood Reporter.  The story is about a magazine publisher who reexamines here life after after a dear friend is diagnosed with cancer.

The America Show is half-hour show is in development designed for primetime, and aimed at women.  New York based producers Knockout Films describe it as “a girls’ Daily Show” with a political bent.  It will contain some sketch comedy and roving reporter segments among other features.  The producers are currently pitching production companies.

The CW has ordered a script of a new project called Thirteen Songs about a young female teen rock group who is actively pursuing their music career and managing their personal lives at the same time.  Produced by Jonathan Prince in association with Interscope Records, and CBS Paramount Network TV, the show plans to find a real teen female group to do all the music in the project, says Variety.


Pete Jacobs has been upped to Director/Video Game Marketing for Spike TV. Reporting to Dario Spina and based at the network’s satellite office in San Francisco, Pete will manage the viral and marketing strategies for the Video Game Awards 2006 event and other video game content for the network.
Pier 3 Entertainment, the product placement and integration agency, has several executive position moves: Tom Loversky, a founder and silent partner of the company, has returned as President; Jason Schomas was hired as Director/Television; Zac Hyman tapped as Director/Sales, West Coast; Chris “Tipper” Reiken was named Director/Feature Films; and Kelly Miller appointed as Director/Sales and Creative Marketing, East Coast.
Kimberly Senn
is the new VP/Product Development for Airborne Entertainment, a subsidiary of CYBIRD Co., Ltd. In her new position, Kimberly will supervise the internal development of current and new product lines and be a key member of the management team.
Lynn Brindell has been appointed SVP/Marketing for The Weather Channel, reporting to Wonya Lucas, GM/EVP, The Weather Channel Networks. Lynn will supervise and lead all marketing efforts for the network.


Sunday – A18-49 Analysis:  FOX slid into first place Sunday night with a 5.4/14 A18-49, according to fast affiliate ratings from Nielsen Media Research. ABC came in second at 5.2/13, followed by CBS 3.7/9. FOX was #1 at 7p with a combo of its NFL Overrun telecast and the World Series Pre-Game at 5.4/16. FOX led at 8p with the first hour of the World Series contest at 5.4/13, while a repeat of ABC’s Extreme Makeover: Home Edition came in second at 4.9/12. ABC, strong at 9p, won with Desperate Housewives at 8.0/18, several rating points in front of the World Series on FOX, which came next at 5.7/13. Then at 10p, FOX’s Game #2 just edged out the competition at 5.1/13, with ABC’s Brothers & Sisters #2 with  a 5.0/12.
Live + Same Day Ratings: Sunday, October 22, 2006 – time period averages. Source: Nielsen Media Research

FOX      10.2/16        NFL Overrun 10.6/19, World Series Pre-Game 8.7/14, World Series Game #2: Cards vs. Tigers 10.4/16

ABC      8.4/13     America’s Funniest Videos 5.5/9, Extreme Makeover: Home Edition [r] 7.4/11, Desperate Housewives 12.4/18, Brothers & Sisters 8.3/13

CBS      8.4/13      60 Minutes 8.1/14, Amazing Race 6.8/10, Cold Case 9.2/13, Without a Trace 9.5/15

NBC      3.3/5      Football Night in America 2.4/4, Heroes [r] 3.7/6, Heroes [r] 3.5/5, Heroes [r] 3.7/6

CW       1.6/2       America’s Next Top Model [r] 1.2/2, 7th Heaven 2.1/3, Runaway 1.3/2

UNIV     1.4/2      La Hora Pico 1.1/2, Reyes de la Canción [p] 1.4/2

TELE     0.4/1       Cinemundo Premier 0.4/1, Vas o No Vas 0.4/1, Que Hay De Nuevo Con Monica Noguera 0.3/1

A18-49: FOX 5.4/14, ABC 5.2/13, CBS 3.7/9, NBC 2.1/5, UNIV 1.0/2, CW 0.9/2, TELE 0.3/1

The History Channel presents This Day in History:
1945-Less than two months after the end of World War II, the United Nations is formally established with the ratification of the United Nations Charter by the five permanent members of the Security Council and a majority of other signatories.

Answer to Yesterday’s Trivia Question: A commercial currently airing has taken a clip from a 1957 film and incorporated it in for its advertisement of the latest fashion?  What is the advertisement for?  AUDREY HEPBURN IN FUNNY FACE FOR GAP SKINNY JEANS  Kudos to:  Lilian Lemer-MyMac Productions/Hackensack, NJ; Iness Moskowitz-Spike TV/NY; LaLee du Monceau-Advantage Media Group/Ellicott City MD; Jane Jennings-Granite Broadcasting/Sautee Nacoochee GA;  Dan Radman-StarLink Worldwide/Chicago; Lori James-Charter Media/St. Louis; Buffy Johnson-Charter Media; Angelique Saddoris-KLIB/KGCW/Davenport IA; Jason W. Roland-J.W. Broadcasting/Columbia MO; Dorian Hannaway-CBS Late Night/LA; Stuart Shlossman-Madison Road Entertainment/LA; Amanda Zolper-TOKYOPOP Inc/LA; Karen Lavin-The CW PLUS/LA

Today’s Trivia Question: For what reason did Dr. Dandridge put Doc to sleep? (click here) with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn
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Cyn opsis CLASSIFIEDS – For more classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING: DIR PROD FINANCE/A&E TV NETS/NY: Mng fin’l analysis/reporting for prod dept inc budgets, forecasting, mo closings. Min 5yrs Acctg exp w/strong knwldg database/software apps. Apply: www.aetn.com/careers (10/31)

JOB OPENING: AFFILIATE MARKETING COORDINATOR/Oxygen/New York, NY: Creative, organized multi-tasker w/ event experience needed for trade shows, premiums, website and more. Resume: [email protected] Ref job title in subj line (10/31)

JOB OPENING: SALES PLANNER/ COORD at qubo-NY: Generate upfront/scatter plans. Handle all maint. Detailed w/exc comm skills. BA/BS pref. 3+
yrs media or agency exp. Email Res to [email protected] – subject: Sales  (10/31)

JOB OPENING: DOCUMENTARY EDITOR/FREELANCE/Lou Reda Productions/Easton, PA:  Needs seasoned long form editor that possesses strong directorial, solid creative thinking in editorial process. Contact [email protected]   (10/28)

JOB OPENING: MEDIA ANALYST/MPMA – Media Performance Monitor America: Analyze media plans on both a cost and quality basis. Front-line access to top clients; Be part of a great, growing team. Please send resume to [email protected] (10/28)

JOB OPENING: STRAT PLAN’G SR ANALYST/Turner Broadcasting/NY: Develop fin’l planning models for DIGITAL Division. 4-5 yrs in Sales/Strat Plng.Manage invntory, pricing, rev forcsting, etc. [email protected] (10/28)

JOB OPENING: FREELANCE WRITER/PRODUCERS, ON-AIR PROMO DEPT/COURT TV/NYC: Court TV is looking for freelance promo producers at all levels. Submit Demo reels Tina Evans @ Court TV 600 Third Ave. NY NY 10016/EOE  (10/28)

JOB OPENING: ASSOC MEDIA DIR/Interactive Agency/NY: ID new media oppty. Dir media plan’g&buying. Execute media plans to deliver a high ROI. New Bus. Dvlpmnt. Knwldg of Emerging/Digital Media a must: Apply: [email protected] (10/28)

JOB OPENING: MANAGER, INTEGRATED SALES & MKTG/Fox Cable/NYC: Develop new bus opport & new promo concepts; present mktg progs; oversee prog execution; 3+ yrs in mktg/ad in tv/media sales env; strong comm. Skills; www.foxcareers.com (10/28)

JOB OPENING: SR RES. ANALYST/TNT, TBS, Court TV, Ad Sales/NY: Provides daily res.support & creates sales positioning.Strong analytical/writing skills. 3+yrs exp req’d. [email protected]www.turnerjobs.com req #67541BR (10/28)

JOB OPENING: RES. PROJ MGR/ TNT, TBS, Court TV/Ad Sales/NY: Supports ad sales effort w/ dvlpmnt of effective analyses/positioning. Strong analytic, prjct mgt. [email protected]www.turnerjobs.com req #68720B (10/28)

JOB OPENING: RES. ANALYST, Cartoon Ntwrk/Adult Swim Rsrch/ATL:1 + yrs related media exp, Nielsen software exp req; strong analytical skills, comm skills; info www.turnerjobs.com 68090br; resume [email protected] (10/28)

JOB OPENING: DOCUMENTARY EDITOR/FREELANCE/Lou Reda Productions/Easton, PA: Needs seasoned long form editor that possesses strong directorial, solid creative thinking in editorial process. Contact [email protected]  (10/27)

JOB OPENING: MEDIA ANALYST/MPMA – Media Performance Monitor America: Analyze media plans on both a cost and quality basis. Front-line access to top clients; Be part of a great, growing team. Please send resume to [email protected]  (10/27)

JOB OPENING:  A/P ACCOUNTANT/Int’l animation prod. & dist. Co/LA: Minimum 2 yrs ent. experience. Need computer savvy team player. Benefit Pkg.  Send resume & salary requirements to: [email protected] (10/26)

JOB OPENING: SALES MGR/Wizard Entertainment/NY: Seeks salespeople to sell advertising space for magazines conventions and website. 2 years min sales experience req. Base+ comm+benefits. Email sal req: to [email protected]  (10/26)

JOB OPENING: MGR, PR/CORP COMM/Wizard Entertainment/NY: Shape and drive PR strategy and execution for pop-culture dynamo with mags, events and website. 5+ years exp min. Email sal req: [email protected] (10/26)

JOB OPENING:SALES PLANNER/Fox Cable/New York, NY: Day-to-day management of accounts; assist in RFPs & proposal development; 2-3 yrs sales/agency experience; strong communication skills & attention to details; www.foxcareers.com (10/26)

JOB OPENING: SR. WRITER/PRODUCER/National Geographic Channel/Washington, DC: Concept, write & produce promotional spots for shows, short form content, vignettes, on-air interstitials; 5-7 yrs in tv mktg/promo, www.foxcareers.com (10/26)

JOB OPENING: RESEARCH ANALYST/ LIFETIME TV NY: support LFT Networks prgmng and mkting functions; analyze LFT Networks ratings perf; BS/BA ; exp. using Nielsen a plus Apply at: http://www.lifetimetv.com/about/jobs.html (10/25)

JOB OPENING: SALES ASST/LIFETIME NY: Assist in all facets of the ad sales process; interface with clients/media and advt agencies. Strong math, writing and Excel skills BA/BS Apply at: http://www.lifetimetv.com/about/jobs.html (10/25)

JOB OPENING: SALES PLANNER/Galavision/NY: Generate upfront/scatter plans. Handle all aspects of ongoing deal maintenance/stewardship. Dealmaker/VCI/media experience & Spanish a plus. Apply: [email protected]. EOE  (10/25)

JOB OPENING: PT ASSISTANT/Galavision/NY: Exc. comm./organizational skills, prioritize proj’s & team player. MS Office a must. Quantitative skills& Spanish a plus. Apply:[email protected]. EOE (10/25)

JOB OPENING: DIRECTOR, INTEGRATED MRKTG/CMT/NYC: 5+yrs exp in TV/Adv/Media Mrktg, Strng presentation & creative writing skills. Mgmt exp. Required. Strng knwldge TV/Sales, BA/BS req, EOE/M/F/D/AAP. Apply www.mtvncareers.com (10/25)

JOB OPENING: DIRECTOR, DEVELOPMENT/VH1/NYC: 7+yrs exp development/production, Strng knwldg 1980s-presnt, Strng relationships w/agents/prodco’s/writers, Strng knwldg VH1 brand & progrmng EOE/M/F/D/AAP. Apply www.mtvncareers.com (10/25)

JOB OPENING: MANAGER, INTEGRATED MARKETING/MTV2/NYC. 4+yrs exp TV/Adv/Promo Mrktg, Strng knwldge Male Teens/VidGames/Xtreme sports, Exp mrktng online&digital, Strng writ/present skills EOE/M/F/D/AAP. Apply www.mtvncareers.com (10/25)

JOB OPENING: VICE PRESIDENT, SPORTS & SPECIALS/SpikeTV/NYC. 8+yrs Prod in content, Strng knwldge Sports&Ent/Male18-35/SpikeTV brand, Strng Writ/Negotiation skills, LiveSports exp A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (10/25)

JOB OPENING: ACCT SVC REP/Univision/LA: Create upfront/scatter plans. Handle all maintenance/stewardship.Excel written/verbal/quantitative skills a must. Dealmaker/VCI/media & Spanish a +. [email protected](EOE) (10/25)

JOB OPENING: A/P ACCOUNTANT/Int’l animation prod. & dist. Co/LA: Minimum 2 yrs ent. experience. Need computer savvy team player. Benefit Pkg.  Send resume & salary requirements to: [email protected] (10/25)

FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

Fall Internship Credits Only: MARKETING/COMMUNICATIONS AND PR INTERNS/IMAGINASIAN TV Interest in mktg/PR, event coord., writing/communications, interest in Asian languages/culture a plus,College credit avail. E-mail resume to [email protected] (10/31)

Fall Internship Credits Only: WEB/GRAPHIC DESIGN INTERNS/IMAGINASIAN TV Code web pages and e-newsletters, basic site maintenance, Photoshop/Illustrator skills, Flash a plus.College credit avail. [email protected] (10/31)


SITUATION WANTED: Tufts Grad/NYC: Seeks challenging entry-level or higher position. Strong Child Dev and Media background. Credible internships. Produced ’06 Student Emmy runner-up. Contact: [email protected] (10/31)

SITUATION WANTED: Motivated and Eager College grad, seeks entry-level position in  entertainment/news. Willing to start from the bottom and work extremely hard  in NY/ Philly area . Contact Stephanie at [email protected] (10/28)

SITUATION WANTED: PR/Plnr/Byer/Entmnt- 6yrs exp in finance field looking to move to LA from DC. Exp planning road shows/interacting with high net worth clients. Please contact Kristen 202-379-6730 [email protected] (10/28)

SITUATION WANTED: Recent UCLA grad seeks PR position in Orange County. I currently work at a large LA PR/Entertainment Marketing firm. Excellent verbal, writing, & interpersonal skills. Contact Christina at [email protected] (10/28)

SITUATION WANTED:  17+ year BROADCAST PROFESSIONAL in research, programming and marketing seeks lucrative work from home. Excellent reputation. Fast, efficient,creative.  Worth your while. [email protected] or 716-439-4464 (10/25)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

WHAT’S ON TONIGHT:  Tuesday, October 24, 2006

ABC             Dancing With the Stars, Help Me Help You, Boston Legal
CBS             NCIS [r], The Unit [r], Criminal Minds [r]
CW              Gilmore Girls, Veronica Mars
FOX             MLB World Series Game # 3
i                  Mama’s Family, Mama’s Family, Charlie’s Angels, Diagnosis Murder
MNT             Desire, Fashion House
NBC             Friday Night Lights, Law & Order: CI [r], Law & Order: SVU [r]
TELE            Tierra de Pasiones, Marina, Amores, Decisiones
UNIV            La Fea Mas Bella, Mundo de Fieras, Cristina

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