Tuesday, October 23rd, 2007


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Cynopsis: DIGITAL


Good Morning, it’s Tuesday, October 23, 2007 and this is your first early morning digital briefing. 

Sony’s Minisode Network is moving beyond its home on MySpace to carve out a presence on Sony’s user generated video site Crackle.com and will add AOL and Joost as distribution partners. The network, which condenses full-length episodes into bite-sized shorts, will also introduce new shows including I Dream of Jeannie and The Jeffersons, increasing its catalogue to 18 shows overall. Pepsi is sponsoring the retro Minisode channel on Crackle with 15-second pre-rolls.


AT&T is making Napster’s entire music catalog available for direct-to-mobile purchase next month, adding 5 million songs to a new service called Napster Mobile. While not compatible with the iPhone, the catalog will be accessible via AT&T’s network for the price of $1.99/song or 5 tracks for $7.49. Matchbox Twenty’s new album “Exile on Mainstream” will kick off the service.
MySpace launched its first original scripted web series in collaboration with Iron Sink Media. The first of 45 episodes of Roommates launched yesterday on MySpaceTV with new episodes debuting each weekday at 1:00 pm PT/4:00 pm ET.  The serial, about 8 former college roomies who move to L.A. to join a reality show, is the company’s first co-development project and the first original web series created specifically for MySpaceTV.
Nickelodeon/MTVN Kids and Family Group launched a new ad-free kids subscription service called MyNoggin.com, featuring curriculum-based learning through game play built around favorite Nick Jr. and NOGGIN characters. In addition to the direct-to-consumer site, priced at $5.95 for a 12-month commitment or $9.95 month-to-month, Charter and Cox will launch the service on their broadband sites in November as an add-on for their subscribers. 
Si TV launched two new social networking sites entertainment.sitv.com and trends.sitv.com targeting 18-34 year-old acculturated Latinos. The sites feature video clips and articles about the latest music, film, gaming, cars and fashion trends with the usual community features including user ratings and content sharing. Latino artists are encouraged to post their own profiles to reach Si TV’s targeted audience. The sites replace similar features on SiTV.com, which will now focus exclusively on Si TV’s linear programming.
Oxygen launched its second web-only series, Abbey & Janice: Beauty & The Best, on SheDidWhat.tv, the network’s broadband channel. A companion to Oxygen original The Janice Dickinson Modeling Agency, it follows Janice and British Next Top Model runner-up Abbey Clancy around London as the former supermodel mentors the up and coming covergirl.
VOOM HD Network‘s Animania HD acquired three new animated HD series to premiere in November, including the world premiere of Animalia, based on the best-selling picture book of the same name.
Cynopsis Weekender College Edition returns on November 15th!  Here’s how it works — if you’re currently a college student here or abroad, submit to Cynopsis your essay of 350 words or less on any topic relating to television.  If your essay is one of four chosen as the most insightful, original, humorous and/or well-written, it will included in a special College Edition of Weekender.  All four winning essay writers are awarded $350. Entries must be emailed no later than Friday, November 9th to me at [email protected], subject Weekender College Edition.  Students – be sure to include your name, age, college, college year, and major (if you know it), and how you can be contacted.   Good luck!


MobiTV extended its licensing arrangement with Sprint giving the mobile content aggregator access to Sprint’s Pivot customers who sign up through Comcast, Cox, Time Warner Cable and Bright House Networks. The multiyear deal also calls for enhanced video quality to include full-screen viewing, a revamped user interface and support for more mobile devices. MobiTV also announced it surpassed the 3 million subscriber mark worldwide.
added a new channel from cable HD programming service Mojo, featuring a selection of Mojo originals including Three Sheets, After Hours with Daniel, The King of Miami and Uncorked with Billy Merritt.
signed a licensing agreement with Sony/ATV Music Publishing to expand its free ad-supported music download service. Sony becomes the start-up’s second major partner, joining Universal Music Group.
and ITVS International announced a line-up of eight international award-winning filmmakers selected for their first online and mobile collaboration entitled the Global Mobile Project. The first series of short films will focus on food, glorious food.
Flycell struck an agreement with animation and film production studio Mobstar Media to aggregate content for distribution directly to mobile carrier decks in the United States. 


Apple broke personal sales records across its various product divisions during its 4th quarter, selling 1.1 million iPhones, 10.2 million iPods and 2.1 million Mac computers, pushing revenues up by 67% to $904 million for the quarter. Like at Google, international sales continue to become more important, now accounting for 40% of overall sales. The company is sticking by its prediction of 10 million iPhones sold by next year.
Netflix also had a good quarter adding 286,000 net subscribers to bring its total to 7.02 million subs ­– a 24% increase over the same period last year. Third quarter profit rose to $15.7 million.
Tivo DVRs are finally beginning to roll out in Comcast‘s New England footprint, just in time for the World Series. Comcast plans to gradually introduce Tivo boxes across its footprint in the coming months.


CBS Mobile has teamed up with mobile search and advertising specialist Medio Systems, Inc. to add search capabilities and search-enabled advertising opportunities to its CBS Mobile websites. Medio Systems will provide CBS Mobile users the ability to search and navigate content on CBS Sports Mobile (wap.cbssports.com), CBS Mobile News (wap.cbsnews.com), and CW Mobile (wap.cwtv.com) websites.


Four episodes of TNT’s The Closer again topped Tivo’s Stop||Watch DVR viewing rankings in August. However, similar to the previous month, none of the commercials that aired during the program made the Top 10.  In fact, nine of the Top 10 commercial spots in August aired during Big Brother 8 – only the 10th highest rated program.  Stop||Watch currently monitors 15 networks: ABC, CBS, FOX, NBC, CW, TNT, TBS, USA, CNN, ESPN, DISC, NIK, MTV, COM and HGTV.
Verizon Wireless announced that its games download revenue increased 38% in September year-to-date 2007 compared to September of last year. Verizon Wireless customers have paid for 50 million game transactions so far this year.
launched a new Retail Data Center, a publicly available website providing weekly online shopping trend data based on how U.S. internet users interact with more than 20,000 online shopping sites across 21 shopping categories including Video Games, Electronics and Apparel. Data Center sites have also launched for the UK, New Zealand, Singapore, Australia and Hong Kong.


& Head of Customer Experience Division Cammie Dunaway is the latest senior executive to exit Yahoo. Her last day will be Nov. 2.
Bellevue, WA.-based mobile messaging marketing firm SinglePoint named Phillippe Poutonnet as Director of Marketing. He reports to Rich Begert, President & CEO.
Columnist Rick Reilly will join ESPN as the back-page Columnist for ESPN The Magazine and as a regular columnist for ESPN.com. He reports to John Skipper, ESPN EVP/Content.


AMCTV.com added its first feature-length films as part of its annual Monsterfest celebration, including cult classics Jack Hill’s Spider Baby and Francis Ford Coppola’s Dementia 13. The net is actually works fairly well for shoestring budget flicks like these. The Monsterfest microsite features lots of frightful goodies including blogs, contests, polls (ie: Who’s the Sickest Psycho?) slide shows and exclusive interviews with The Exorcist’s Linda Blair and 30 Days of Nights’ Steve Niles.

And a little housekeeping note — there will not be a Cyn Digital edition tomorrow. The only edition will be Cynopsis, and it will be decidedly abbreviated and singularly focused as it will provide a brief recap of the events at tonight’s Cynopsis Foundation Charity Dinner & Auction.


The Cynopsis Foundation Inc. thanks our sponsors and those supporting
our Charity Dinner & Auction tonight in NYC
in support of Kids in Need and EarthEcho International:

TV One, Disney-ABC Domestic TV, Tribune Entertainment, Sony Pictures TV, Warner Bros. Domestic Syndication, GroupM/Mindshare, Sony, Tribune, RS Media, HT Capital, MGM, Nickelodeon, Animation Collective, AZN, Women’s Health Magazine, V-me, Qubo, TV5Monde, NBC Universal TV Distribution, Fox Sports, Hallmark Channel, Firebrand, Engel Prods., Classic Media, Discovery Kids, Rainbow Media, Sundance Channel, HBO, Court TV, Nielsen Media Research, Daily Motion, NFL Network, among others!

and our Sponsors:
A&E, CABLEready/CableU, Retirement Living TV, Animal Planet/Discovery Channel

See you tonight!

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING:  DIRECTOR, CONTENT DEVELOPMENT/Intersport/Chicago: Develop/distribute original content for television/digital. 6+ years experience in development/production in a wide variety of genres. Apply @: [email protected] (10/31)

JOB OPENING:  MGR DIGITAL RSRCH/MTVN: Seeking 2-4 exp. in dig. rsrch with knowledge of Dynamic Logic/Insight Express brand solutions, familiarity with web tracking & syndicated research. ( www.mtvncareers.com) (10/31)

JOB OPENING:  AD SALES MGR/Ovation TV NY: spt. med sales team in managing proposal, presentation, campaign mgmt functions. order entry, work with ad ops, provide acct spt. functions, build presentations. Res: [email protected]  (10/31)

JOB OPENING:  SALES PLAN’R/BET, NY: Prepare Sales Plans, Mng mult Accts, 2 yrs exp in Cable Sales or buying a must. Detailed-oriented, org’d, multitasker, exc comm & math skills, BA req. Email resume: [email protected] (10/31)

JOB OPENING:  DIRECTOR, CLIENT SERVICES/Comcast Intl Media Group (prev E! Int’l)-LA: Fulfillment of int’l TV deals (tape/sat/ftp). Int’l TV sales/channel servicing exp req’d; post prd’n exp. preferred. Apply www.eentertainment.com (10/31)

JOB OPENING:  SALES ASST/FOOD/FINELIVING NETWORKS (NY): Entry level position, prefer industry internships, enthusiastic multitasked & detail oriented individual. Please send cover letter and resume to www.scrippsnetworks.com (10/31)

JOB OPENING:  JUNIOR PUBLICIST/PR/FOOD NETWORK (NY): Work w/ PR team on projects such as writing press materials, campaigns, events & other press requests.  Min 2-4 yrs. PR exp. Send cover LTR and resume to www.scrippsnetworks.com (10/31)

JOB OPENING:  SALES PLANNER/Univision Online-NYC, NY: Assist w/creation &maintenance of sales presentations. Exp w/in an AD Agency or Ad sales. 1-2 yrs of exp w/ strong written & comp skills.Email: [email protected]  (10/31)

JOB OPENING:  MGR OF AUDIENCE RSRCH/MTV Networks, Chicago: Exciting opp to join one of the world’s leading creators of prgrmg & content across all media platforms. job description at www.mtvncareers.com (10/31)

JOB OPENING:  SR EDITOR/About.com: Lead development of a best-in-class vertical in the parenting category. Ideal candidate should have extensive exp in leading online vertical development. Apply at: http://jobs.about.com/#ct5 (10/31)

JOB OPENING: DIRECTOR, BUSINESS DEVELOPMENT/MTV Networks/NYC: 3+yrs exp (consult/InvestBnk/M&A/BizDev), Strg financ Model/Excel skills, Strng Analyt Thinker, MBA & NewMedia exp A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (10/31)

JOB OPENING: SITE PROJ. MGR./WBTV GRP/CA: Manage daily site production & programming T-Works projects. Knowledge of web development & production. Strong Project Management Skills. Email: [email protected] re: 85843BR_UCTC. (10/30)

JOB OPENING: ASSOC PROJ. MGR./WBTV GRP/CA: Manages T-Works projects. Strong communicator, problem solver & unders web develop & production. Prior project exp.  start to finish. Email: [email protected] re: 85901BR_UCTC (10/30)

JOB OPENING: DIR, HR/LIFETIME/LA:  Handle HR Functions. Recruitment, employee relations, performance mgmt, HR process & procedures. Recruiter and/or Generalist exp a +. PC proficient; HRIS systems. Apply: [email protected] (10/30)

JOB OPENING: BROADCAST TV BUYER: Negotiate and buy Network,Cable,& Spot TV. Good negotiation and strong media relations skills required. 2-3yrs exp in TV planning and buying. Send [email protected] (10/30)

JOB OPENING: SR. DIR COMMUNICATIONS/VH1/NYC: 7yrs Entertainment/Programming PR exp, Strg written/oral skills, experience in troubleshooting, Strng Leadership/Teamwork role. EOE/M/F/D/AAP. Apply www.mtvncareers.com (10/30)

JOB OPENING: DIGITAL ENTMT AD SALES EXEC/Last.fm/NY: 2+yrs ad sales in dig entmt space. Solid track record in prospecting new bus, calling on ad agencies &closing bus. Fluent in web 2.0. Email resume to [email protected]  (10/30)

JOB OPENING: SALES SERVICE EXECUTIVE/SJ or LA in CA or IL (tivo732): 2-4 yrs sales planning exp. support salespeople & mgmt. Visit http://www.jobvite.com/CompanyJobs/Job.aspx?j=oXM9Vfwx&s=Cynopsis for job description.  (10/30)

JOB OPENING: MARKETING MGR (Consultant)/Culver City, CA: Responsible for the creation of marketing tools to support Sony Pictures TV Intl product worldwide. Network/Digital/Mobile marketing exp. Apply: [email protected]   (10/30)

JOB OPENING: SALES SERVICE EXECUTIVE/NY (tivo723): 2-4 yrs sales planning exp. support salespeople & mgmt. Visit http://www.jobvite.com/CompanyJobs/Job.aspx?j=oXM9Vfwx&s=Cynopsis for job description (10/27)

JOB OPENING: RSRCH ASSOC/NBCU, NY: Analyze on-air & dig metrics to support mktg & sales for NBC News properties. BA/BS, 2+ yrs exp w/ Comscore, NetRatings, Omniture, WebTrends, other Nielsen systems. www.nbcunicareers.com #711105 (10/27)

JOB OPENING: COPYWRITER/iNDEMAND Networks/NYC:  Develop ad/online/marketing copy.  BA + 5 yrs writing exp in TV/cable/studio/ad agency.  Apply at:  [email protected] (10/27)

JOB OPENING: ONLINE AE/NYC: eMedia Rep seeks self-starting sales pro with 3+ years experience with agency community to sell geo-targeted on-line ad campaigns. Email resume to: [email protected] (10/26)

JOB OPENING: PRODUCER/EDITOR/iNDEMAND Networks/NYC: Edit daily Howard Stern shows.  Re-edit & uncensor raw footage.  BA, 6+ yrs exp cable or TV network.  Apply to:  [email protected] (10/27)

JOB OPENING: RESEARCH ANALYST/NCC/NYC: 1+ yrs Ad Sales Research required. Knowledge of Quant & Qual data. Ability to prioritize & multi-task.  Email: nccr&[email protected] (10/27)

JOB OPENING: AD SALES RESEARCHER/NY or CA (tivo726): 5 yrs of TV or media research exp/perform data analysis. Visit http://www.jobvite.com/CompanyJobs/Job.aspx?j=oeM9VfwO&s=Cynopsis for job description (10/26)

JOB OPENING: SR BROADCAST NEGOTIATOR/Miami ad agency: 5+ yrs spot buying exp. for U.S. gen’l market; nat’l and reg’l accounts; TV, radio, local cable and non-traditional.
Email resume to [email protected] (10/26).

JOB OPENING: SR. RSRCH ANALYST/BIG TEN NETWORK/Chicago: 4+ yrs cable/brdcst rsrch. Nielsen systems exp. Strong knwldg of Strata/Scarborough. Strong qualitative /analytical/comm skills. Reply: www.foxcareers.com ref: FNG9326 (10/26)

JOB OPENING:  ACCOUNT EXECUTIVE/Cablevision/Fishkill NY:  Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, internet adv.  Valid NY DL.  See full posting and apply to www.cablevision.jobs req 4429BR (10/26)

JOB OPENING: VP/SR DIR, AD SALES /NY (tivo724): 10 yrs w/nat’l tv & cable ntwk exp/seek new deals/lead hire & train sales staff. Visit http://www.jobvite.com/CompanyJobs/Job.aspx?j=oYM9Vfwy&s=Cynopsis for job description (10/25)

JOB OPENING: ADMIN ASST/Sony Pictures TV Research: Research & Sales Supp’t plus Admin duties report to SVP Sales & Mktg. Strong comp skills inc Pwrpt. Vry detail orientd. Apply: www.sonypicturesjobs.com (10/25)

JOB OPENING: MANAGER/Disney-ABC Cable Networks/Burbank: 3-5 yrs synd/bcast/cable exp; strong knowledge of Nielsen/TV software; outstanding writing/Excel skills; Visit: www.disneycareers.com (Req ID 116769) (10/25)

JOB OPENING: DIGITAL RESEARCH MGR/ABC TV NTWK/Burbank: Degree, 5+yrs media/ent/advtg rsrch; qual/quan primary rsrch, stat analys, excllnt writing/presentatn skills req, digtl bckgrd pref. www.disneycareers.com (Req ID 113023) (10/25)

JOB OPENING: TRAFFIC COORDINATOR/Cablevision/Woodbury, Long Island: 2 yrs related work exp. Process/schedule orders for Ad time. See full posting and apply to 4675BR at www.cablevision.jobs (10/25)

SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

FALL INTERNSHIP CREDITS ONLY:  FALL/WINTER PROD INTERN/Westport, CT: CNBC’s “dLife TV” seeks office intern to assist producers 3-5 days/wk. Rsrchng, organizational & on-set help. Email: [email protected] with Ref: prod intern in subject line. (10/25)

FALL INTERNSHIP CREDITS ONLY:  FALL/WINTER EDITING INTERNS/Westport, CT: CNBC’s “dLife TV” seeks asst editing interns to work 1-2 nights/wk. AVID exp helpful, but willing to train. Email: [email protected]   w/ Editing intern in subject line. (10/25)


Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: Chartered engineer 7yrs exp conceiving/designing/engineering products: (homewares, appliances, industrial) and researching/developing new technologies. Extensive CAD experience. tshirted- [email protected] (10/30)

SITUATION WANTED: SALES/PROMO WIZ w/STRONG WRITTEN/ORAL SKILLS/L.A. area: 15+ yrs exp.; TV & music label exp. writer, ad sales, promoter, very organized, hard worker, upbeat person, team player. email: [email protected] (10/26)

SITUATION WANTED: PRODUCER/WRITER/FIELD DIRECTOR. Reality/Talk/Entertainment/Docs. 3 time Emmy nominee; LA based, willing to travel; 12 yrs. exp; strong credits; witty persona; [email protected] (10/26)

SITUATION WANTED: DIGITAL MEDIA EXEC: Just relocated to CA. 15+ yrs creating & launching video/music products & tech; Programming, marketing, distribution, licensing & bus dev. Startup & large co. experience: [email protected] (10/25)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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