Tuesday, October 18th, 2011

Cynopsis: DIGITAL
10/18/11

Good morning, it’s Tuesday, October 18, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

As Apple did for the music business, Amazon is looking to further shake up book publishing. A few months after inking its first publishing deal with #1 New York Times bestselling author Tim Ferriss, Amazon now plans to publish 122 books this fall in both digital and traditional forms, according to a story in the New York Times. New authors in that crop include actress and director Penny Marshall and thriller writer Barry Eisler. The move turns Amazon into both a distributor of publishers’ products and also a direct competitor as it’s striking deals now with authors. Amazon’s moves will be closely watched especially as it rolls out its new tablet The Kindle Fire that ships next month.
 
 

~ MULTIPLATFORM CONTENT NEWS ~

 
Got a Thanksgiving food question? Food Network may answer it live on-air in its two-hour Thanksgiving Live! special hosted by Alton Brown slated to run on Sunday Nov. 20 at 12 EST. Viewers can ask food questions in advance on Facebook and Twitter and also during the broadcast. The show will also stream online at  www.foodnetwork.com with a pre-show and behind-the-scenes footage. Video, photos and social posts will be woven into the online stream.
 
Telemundo teamed up with Old Navy and ad agency AKQA to produce an interactive made-for-web novela. The six-episode show Estilos Robados launched on October 14 and also runs on Old Navy’s Facebook page and Old Navy’s Spanish YouTube channel.
 

~ INNOVATORS & START-UPS ~

Social TV service Miso snagged a new partner in AT&T U-verse. Under the deal, AT&T U-verse customers can now connect the Miso iPhone app to a U-verse receiver so that the app can show what’s playing on the TV service.

 
 
~ DIGITAL ADVERTISING ~

 
Interactive advertising platform blurbIQ introduced a new ad tool that lets brands rollout and measure interactive video campaigns across digital marketing formats from online pre-rolls to in-banner, as well as mobile, tablets and social media using one technology provider. BlurbIQ’s technology relies on game mechanics to insert questions into video streams to creative gaming-type environments for ads.

 

  ~ TRENDS, RESEARCH, ETC.  ~
 

BET’s Hip-Hop Awards 2011 snagged the social buzz crown for the week ending Oct. 16 with the most shares and comments, followed by MTV’s Jersey Shore, and Nickelodeon’s Spongebob Squarepants, according to Social Guide.
 
Revenues from online TV and digital video will hit $21.52 billion in 2016, up from $3.48 billion in 2010, according to a new report from consultancy Digital TV Research. Within five years, about 415 million homes in 40 countries will watch online TV and video, up from 177 million last year.
 
 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

 
Interactive out-of-home network TouchTunes joined the Digital Place-based Advertising Association as its newest member and 36th overall. TouchTunes provides jukeboxes and TV screens to restaurants and bars, along with ad opportunities in them.
 
In a partnership that marries print and apps, King Features Syndicate teamed with mobile app discovery and analytics service Mobilewalla to launch a syndicated column in newspapers around the country. It kicks off this week and highlights popular and timely apps.
 
 

~ GADGETS & APPS ~

 
To better connect online and in-store shopping, Sears is introducing iPads and iTouches to its Sears and Kmart stores around the country, according to Mobile Marketer Daily. The report says employees can use the mobile devices to check inventory for customers, order items online and look up product information.
 
Nickelodeon‘s AddictingGames App hit the top slot in free apps after only two days of release, Nickelodeon said. The app debuted on Friday and brings about 20 games from AddictingGames to mobile devices.
 
In support of its upcoming flick Tower Heist, Universal Pictures launched a Facebook scavenger hunt that lets users play a similar version of the movie’s storyline, hunting for Heist buttons on Facebook pages and in Facebook ads, with the prize being Facebook credits. Partners in the game’s creation including The Branding Farm and iFeelGoods.
 
USA TODAY is slated to become the first national newspaper to be made available on Flipboard, the digital magazine platform. The deal calls for Flipboard to include news and photos throughout the day on Flipboard, which has been downloaded “millions” of times on iPads.
 

 
~ EXECUTIVE MOVES ~
 

Gaming entertainment site Machinima hired Amy Venier to the newly created position of Vice President, Gaming Partnership Development. Her charge is to expand the company’s partnerships with video game publishers. She previously worked at CBS Interactive for nine years and most recently oversaw video game advertising.
 
Music video site VEVO named Jim Macnie to the new post of Editorial Director. He’ll oversee editorial content for VEVO’s online, mobile, tablet and connected TV platforms that deliver more than 45,000 music videos and original programs. He previously worked as a Managing Editor at VH1.com.
 
ABC promoted Carla Carpenter to Senior VP for Digital Media at the ABC Owned Television Stations Group. She recently served as VP and News Director at ABC-owned WPVI-TV in Philadelphia. In her new post she’ll oversee digital strategies for the station group.
 
Digital health network HealthiNation hired Anthony Dunaif as Senior VP Syndication and Strategic Partnerships where he’ll be tasked with growing HealthiNation’s partnerships across multiple platforms. He previously served as Chief Marketing Officer for Inform Technologies.
 


A CYNOPSIS MESSAGE


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~ WEBSITE OF THE DAY ~

I’m all for getting kids to step away from the keyboard and screen and head outside to kick a ball or swing a bat. So I was intrigued to learn about FunGoPlay, a new virtual world that claims to bridge the gap between offline and online play. It’s targeted to six- to eleven-year-olds that lets them play virtual games but also rewards them for getting off their butt. The virtual world relies on connected sports gear to get kids moving, so it’s a bit like the Nintendo Wii Fit. Whether it takes off is anyone’s guess, but it’s great to see efforts to encourage kids to move around a bit.
 
Later – Daisy
 Daisy Whitney, new media reporter and author of The Mockingbirds, filling in for Wayne Karrfalt for Cynopsis: Digital
10.18.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


JOB OPENING: DIR PRODUCTION/MTVNetworks/NYC: BA; 8ys exp evnt/tv/live, evnt mgmt. Fin plng, bdget, analy, reprt (Movie Mgic,EP bdget,Word,Excel).Wrk knwlg grnd plns, CAD,Vectorwrks. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (10/25)

JOB OPENING: TALENT DEVELOPMENT MANAGER/National Geographic TV/DC: Seeking Mgr to oversee casting & on-camera talent needs. Identify new talent & manage existing talent. Apply www.nationalgeographic.com ID 4866. EOE (10/25)

JOB OPENING: DEVELOPMENT PRODUCER/National Geographic TV/NY: Seeking Producer responsible for conception creation, research, writing pitch documents & treatments. Apply www.nationalgeographic.com ID 4705. EOE (10/25)

JOB OPENING: DIR, FINANCE-AD SALES ENT/Fox Cable Networks/NY: Dvlp new bus. models as req. by sr. sales mgmt. Sprvs staff, oversee prep/dvlpmt of all ad sales overhead, dir cost budgets & long range plans. BA req. www.foxcareers.com (10/25)

JOB OPENING: SR RESEARCH ANALYST/nuvoTV/LA: Nielsen rating analysis, collect/evaluate audience & market research data, 3-4 yrs TV media research experience, familiar w/ American Latino mrkt +, EOE/M/F/D/AAP [email protected] (10/22)

JOB OPENING: EXECUTIVE VP MKTG/GSN/LA: Asst; 3+ yrs exp. Heavy scheduling, calendaring. Excellent comm., time management, multi-tasking w/efficiency; Growth opportunity. Send res and CL to [email protected] w/salary history (10/22)

JOB OPENING: SR RSRCH ANALYST/TV ONE AD SALES/NYC: Compose rsrch reports using Nielsen & syndicated data. Bach deg, 5yrs TV media rsrch exp and multitasking pro. APPLY: http://tvoneonline.com (10/22)

JOB OPENING: AD SALES COORD/TV ONE AD SALES/NYC: Seeking recent grad with previous ad sales/advertising internship experience to assist ad sales department. Detail oriented and multi-tasking skills a +. http://tvoneonline.com (10/22)

JOB OPENING: VP PRG SCHEDULING/OTH JOBS/MD: VP Prg oversee all prg sched functions; resrh and design short/long term sched strategies 7+yrs exp/Other opportunities avail Visit: http://tvoneonline.com (10/22)

JOB OPENING: DIGITAL PRODUCT MANAGER/ATP Tennis Marketing/FL: 5 yrs exp web/mobile product mgmt. Exp global marketplace,devices,OS,browsers,apps,research,analytics,QA. Apply: http://www.atpworldtour.com/Corporate/Jobs.aspx (10/22)

JOB OPENING: MGR, PROGRAM SCHEDULING/NYC: Resp for creating, populating & distrib program schedules for USA & Emerging Ntwrks. Min 3 yrs exp in prog/scheduling, 3 yrs in TV. 1 direct report. www.nbcunicareers.com (2811BR) (10/21)

JOB OPENING: DIRECTOR APPAREL/HOME/ MTVNetworks/Toronto: 7 yrs licesng, sales, mktg, retail, categ mgmnt. Authority in Softlines/home categ/industry. BA Business/Mktg/Brand Mgmnt. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (10/21)

JOB OPENING:  MGR, PRICING/PLANN’G/Fox Cable Networks/NY: Resp for daily components of the Sales Plann’g function. BA plus 3+ yrs pricing & plann’g or sales plann’g exp a media co.Supervisory exp strongly pref. www.foxcareers.com (10/20)

JOB OPENING:  DIR MARKETING/RLTV/NYC: Min 10 yrs exp in ad sales/cons/aff marketing at agency, cable or broadcast. Exp w/ brand partnerships/client relations/on-air promotions necessary. Apply: [email protected] (10/20)

JOB OPENING:    VP, ACQ & STRATEGY/EPIX/NY: Res for acqs (linear, VOD, & brdbnd). Ovrsee prgrmng mdl, mng budget, neg film agreements. Dev/launch new prog offerings. 8+ yrs stud/ntwrk exp, MBA pref. http://corp.epixhd.com/jobs/ EOE (10/20)

JOB OPENING: CHILDREN’S INTERACTIVE MEDIA PRODUCER/NY: Major children’s publisher seeks digital producer to dvlp & implement interactive content for web, apps, and VOD; 5+yrs production exp Res: [email protected] (10/20)

JOB OPENING:  SR COORD INTERACTIVE PROD/CABLEVISION/WOODBURY NY:  Min 2 yrs interactive TV/emedia exp.  Assist in daily tasks of  prod. workflow .  MS Office/Adobe Suite CS. apply to www.cablevision.jobs job # 15538BR (10/19)

JOB OPENING: TELEVISION AD SALES REP/NYC: 7yrs+ station, cable, network sales or agency exp. Strong DRTV & Per Inquiry exp w/ current contacts. BizDev a +. Resume & comp req to: [email protected] (10/19)

JOB OPENING: ACCOUNT EXECUTIVE, MLS DIGITAL PROPERTIES/Major League Soccer/Chicago: Min 3 yrs exp in ad sales & online marketplace. Exp calling on clients and agencies to present media opportunities. Apply: www.mlssoccer.com (10/19)

JOB OPENING:  SR RSRCH ANALYST/Discovery/NY: Closely monitors Discovery Ntwrks’ rating/demo performance; interact w/all lvls in response to client specific requests; 4+yrs cable media/ad sls rsrch; www.discovery.com # 4584  (10/19)

JOB OPENING:   DIR/EXEC PRODR-DVLPMT & PROD/National Geographic Channel-NY: oversee dvlpmt of new specials /series. BA +5 yrs exp in dvlpmt and prod at network or prod co. www.foxcareers.com (10/19)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST, Web Links: http://jburns.voices.com/, www.allegro-music.com , Cell: 845-721-9681, E-Mail: [email protected], Specializes in unique character voices for various animated productions (10/25)

SITUATION WANTED: INTEGRATED COPYWRITER. Marketing campaigns, promotion, collateral, program packaging. TV, print, digital. Trade, consumer. Upfront anyone? I hear brand voices. SO fast. SO fun. https://bewonderous.wordpress.com (10/25)

SITUATION WANTED: SALES INTERN/Woodbury, LI: Intern will gain experience with all facets of creating Optimum Homes & Autos channel & website. College credit. See full posting and apply to www.cablevision.jobs req 15503BR (10/22)

SITUATION WANTED: Seeking summer 2012 internship. Will have BS in Business in Music Industry Mgmt. w/ Film Studies minor in May 2012. Looking for music supervision or music publishing, pref. in NY. Contact [email protected] (10/21)

SITUATION WANTED: CREATIVE MEDIA MIND Seeking to assist, Entry-Junior level slots, B.A.  Mass Comm/Media backgrnd, 3-5 years experience, NY based, but interested in warmer climates.Please email, [email protected] (10/21)

SITUATION WANTED: Recent college graduate with a B.S. in Marketing/Management. I am interested in entry-level positions in marketing,sales, or media advertising. Looking to be located in New York City. Contact me at  [email protected] (10/21)

SITUATION WANTED: Laila Berzins, VO Artist/Singer: http://www.lailaberzins.com [email protected] Specialty in dynamic Character & Commercial VO. Also great with Corporate and E-learning projects! (10/21)

SITUATION WANTED: AD SALES ASSISTANT/CHICAGO: Interned at Comcast Sports Net in Ad Sales, Worked as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (10/21)

SITUATION WANTED:  MEDIA ADVERTISING AND MARKETING EXPERT. 18 yrs. of media mgmt. and sales experience in broadcast, digital, print, mobile and event marketing in #2 media mkt. Willing to relocate.  Tony Siracusa. 626-390-6719 (10/20)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (10/20)

SITUATION WANTED:  Hollywood Feature/Television CAMERA MAN looking for work as a news or sports camera operator. 4 + years exp in both New York and LA. Resume and references upon request. Email: [email protected], Cell: 310.625.6635 (10/19)

SITUATION WANTED:  LA- Seeking PUBLICIST ASSISTANT position. I have exp in: Cision, ACT! and more! Bubbly, no stranger to long hours & hard work! 4+yrs media exp contact: [email protected] (10/19)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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