Tuesday, October 16th, 2012

Cynopsis: Sports

Good morning. It’s Tuesday, October 16, 2012, and this is your first early morning Sports briefing. 

FOX Sports Media Group continued to fortify its lineup, inking a deal with NASCAR in a new eight-year, multiplatform media rights agreement with the company that runs through 2022. Under terms of the new deal, FSMG will also boost up its digital rights portfolio with TV Everywhere live race streaming for its portion of the season for the first time ever beginning next season. The agreement continues to give FSMG rights to 13 consecutive NASCAR Sprint Cup Series points races beginning each year with the Daytona 500. In addition, the company keeps the NASCAR Sprint All-Star Race, the Daytona Shootout, the Duel at Daytona, the entire NASCAR Camping World Truck Series season and practice, qualifying for both the NASCAR Sprint Cup Series and the NASCAR Camping World Truck Series races that FSMG broadcasts as well as the ability to re-telecast races on a FOX network and via video-on-demand (VOD) for 24 hours.


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On the Air

Meanwhile NBC Sports Group made it official, formally announcing its new agreement with Formula One Management for a four-year partnership that begins with the 2013 season and provides NBC Sports Group with exclusive U.S. media rights to all Formula 1 Grand Prix races, qualifying and practice sessions on all platforms and devices. Under the deal, NBC Sports Group will run all 20 F1 races with four on NBC and 16 on NBC Sports Network as well as qualifying, practice sessions, studio shows and re-airs that amount to more than 100 hours of programming annually. The Grand Prix of Canada in June as well as the final three races of the 2013 season in November will air on NBC. In addition, all 20 F1 races will be live streamed on NBC Sports Live Extra.

On to baseball. FOX Sports’ coverage of the NLCS opened on a high note with a 4.1/6 household fast-national rating/share and 6.8 million viewers, according to Nielsen. That rating is up 17% over last year’s rain-impacted ALCS Game 1 between the Rangers and Tigers. In addition, the game was up 22% with a 2.2 among M18-34 up 36% in A18-34. St. Louis led all markets with a 41.5/56 followed by San Francisco, which delivered a 20.6/39 rating/share.

Around the dial, TBS’ ALCS coverage averaged a 3.8 household Nielsen rating, and 6,110,000 total viewers through two games. That score is up 92% among viewers and 90% in average rating versus last year’s NLCS on TBS. Sunday’s Yankees/Tigers telecast averaged a 3.1 U.S. household rating and 5,040,000 total viewers, up 67% in viewers and 63% in rating over last year’s NLCS Game 2 between the Cardinals/Brewers.

Still, NBC’s Sunday Night Football ruled the roost in preliminary nationals numbers. In time zone-adjusted metered-market results, the Packers/Texans game scored a 12.6/20 in metered-market households, up 13% from the equivalent game a year ago.

The NFL will double down in London next season with the Vikings reportedly the second team to host a game at Wembley Stadium sometime in September next season, according to ESPN. The team will now join the Jaguars (who play the 49ers) to play home games across the Atlantic.

CBS Sports Network’s new live, late night show Lead Off has added Allie LaForce as co-host where she will team with Doug Gottlieb starting Monday at midnight. LaForce previously worked for Fox 8 News in Cleveland, Ohio as a sports anchor as well as a color analyst and sideline reporter for the regional sports network SportsTime Ohio.

FOX Sports Media Group made its college football selections for its networks for Saturday, Oct. 27, led by Texas Tech/Kansas State on FOX at 3:30p. Gus Johnson, Charles Davis and Julie Alexandria handle microphone duties. FX features a Pac-12 matchup between UCLA/Arizona St. at 3p. 

WWE announced that WrestleMania 28 generated a record-breaking $102.7 million in economic impact for the city of Miami and Miami-Dade County this past April, according to a study conducted by the Enigma Research Corporation. That marks a $40 million increase over WrestleMania 27 in Atlanta. The event also generated approximately $15.3 million in local, state and county taxes, according to the company.

SPEED is set to offer a one-hour special titled Inside Michael Waltrip Racing: A Championship Quest on Wednesday at 7p. The special will include a behind-the-scenes look at Bowyer’s win Saturday night at Charlotte Motor Speedway, which marks his third victory of the 2012 season and first in the Chase, as well as the team’s preparations for next Sunday’s race at Kansas Speedway, Bowyer’s home track.

NBC Sports Group is adding a pair of regular season MLS games to its schedule this month starting Wednesday with coverage of Seattle Sounders/Real Salt Lake at 10p. In addition, the channel will air Philadelphia Union/Sporting Kansas City live from Livestrong Sporting Park in Kansas City.

NBA preseason coverage on TNT tips off on Thursday at 8p with a Celtics/Nets matchup from the recently opened Barclays Center. Marv Albert will return to his hometown Brooklyn to call the game with analysts Steve Kerr and Mike Fratello and reporter David Aldridge. Next week, TNT will also televise NBA preseason action at 10p when the Los Angeles Clippers visit the Denver Nuggets. Kevin Harlan will provide play-by-play commentary with analyst Reggie Miller and reporter Craig Sager.

The Indiana Fever return to the court against the Minnesota Lynx in Game 2 of the WNBA Finals tomorrow at 8p on ESPN. Terry Gannon will have the call of the remaining games, along with analyst Rebecca Lobo and reporter Holly Rowe.

Radio broadcaster Budd Lynch, who spent more than 60 years working for the Detroit Red Wings, died Tuesday. He was 95. He was the longest-tenured employee in team history.


Saluting Top Talent, Innovators and Passionate Kids Media Executives & Professionals

Cynopsis: Kids People Awards

***Late Submission Deadline: October 18***
Awards Event: December 11 (Scholastic, NYC)
Click here to learn about the Awards program & enter online!

Sponsorship & Promotion

Ford is pulling out as title sponsor of the World Rally Championship next season, the U.S. carmaker announced Monday on Twitter. Reports state that a group involving Red Bull will now take over as global promoters next year.

For the second year in a row, The Ministry of Tourism & Creative Economy of Indonesia will serve as the primary tourism destination sponsor of The 2012 ING New York City Marathon. The race takes place on Nov. 4. In addition, the Ministry will also now serve as the leading tourism sponsor of the NYRR Dash to the Finish Line 5k held the Saturday before.

Digital Fields

Red Bull Media House’s historic live, global digital broadcast of the Red Bull Stratos mission saw a record breaking number of live streams as over 8 million viewers watched Felix Baumgartner’s jump to Earth. In the past seven days before the stunt, Red Bull added 180,000 subscribers to its YouTube channel, becoming the most subscribed channel on YouTube globally over the same period.

WFN is partnering with Casting for Recovery to generate awareness to the connection between fishing and breast cancer therapy to its audience of 46 million anglers throughout North America. The network is turning its website pink for the week of Oct. 15  21 to promote the mission of Casting for Recovery.

The Main Event

Yankees look to get back in the series on TBS tomorrow at 8p.

ON THIS DAY in 2011: IndyCar driver Dan Wheldon dies in a crash at Las Vegas Motor Speedway at the age of 33.

Answer to Our Last Sports Trivia Question: Georgetown’s only NCAA Tournament Championship came at the expense of which team? Lots of UNC submissions but the correct answer is Houston. Kudos: Jon Miller-NBC Sports Group/NY; Greg Zerafa-The New York Times/NY; J.R. Whalen-Wall Street Journal Digital Network/NY; Eddie Hill-BET Networks/NY; Carol Teichman-Comcast Spotlight/Bloomfield; Synda Kollman/Boca Raton; George Finkel- MegaSport Productions/Myrtle Beach; Steve McNair-CBS Radio/Houston; Kevin Micklo-Initiative Media/Chicago; Bill Adusei-Comcast SportsNet/Houston; Tom Moore-Kalt Productions/LA; Judie Henninger-Valentine Productions Inc./Santa Monica; Paul Gygli-NBCUniversal Televsion Distribution/Universal City.

In The Know: Who is the only driver to win the Indianapolis 500, the Daytona 500, the 24 Hours of Daytona and the 24 Hours of Le Mans? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports

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