A CYNOPSIS MESSAGE FROM INSTITUTE FOR MEDIA AND ENTERTAINMENT

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Cynopsis: Classified Advantage

10.13.09

Good morning – it’s Tuesday, October 13 2009, and this is your weekly issue of Cyn opsis: Classified Advantage!  This edition includes the top job listings in the Television, Media and Ad Agency markets, professional development advice from national experts, your Q & A’s with our experts, and a summary of executive moves among top companies.

What to do when unemployed

• Being unemployed should be treated like a job, meaning you should dedicate 8 hours a day, 5 days a week, addressing the situation.
• Check your unemployment benefits.
• Perfect your resumes. Have several resumes ready, each emphasizing different highlights of your career.
• Contact friends, neighbors, relatives, and people within your social and business networks. Get the word out, you need a job. Keep at this.
• Have cards made up with your name, profession and all contact information. Not exactly business cards, but “reminder cards”  what you want people to know about you. That’s a different approach, and will help them remember you.
• Make a list of the most successful people you know who could be most helpful. Make appointments to meet with them and tell them about your situation. Do Not Ask Them For A Job. Ask them to suggest people they know who might be helpful in your search, and if they might contact them to help you get an appointment. If they’re too busy for that, might you use their name as a reference? If the guy has an opening, he’ll probably consider whether you’d be his solution.
• When you run into any of your business colleagues, ask them how work is going. When they ask you, tell them you are looking for a job and if they show any interest, give them a couple of reminder cards, in case they run into someone who could use a bright fellow like you.
• When you meet people you don’t know, ask them what business they’re in. Be attentive. When they ask you, tell them your profession and that you are looking for work. If they show any interest at all, give them your reminder card. And if they don’t show any interest, give them a couple of cards anyway. You never know.
• Practice and videotape mock interviews. Watch them, make notes, practice.
• Spend some time each day reading about your industry, keeping ahead of the curve. Read about your particular niche as well as the industry in general. Broaden your horizons to increase your chances of getting a job.
• Keep a list of companies that you would like to work for and check their sites each morning for new postings, and of course check industry job boards twice a day.
• Exercise daily, it will help with the stress and being in shape is always good.

If there’s any time left after all of the above, you might consider –

• Volunteering, it helps the organization; it’s good for the soul and not bad for the resume;
• Starting a blog, if you are a competent writer, about your industry, or an analysis about the struggle of being unemployed. If you don’t write well, forget this one;
• Learn a foreign language, since most Americans are monolingual it looks great on a resume and who knows, you might enjoy working in Paris or Rome;
• Learn a new skill that can be applied to a job outside your industry.

Next week: Scam Artists

Cyn opsis: Classified Advantage is a work in progress, designed with our readers in mind. We welcome your feedback and will try to incorporate any suggestions into our weekly coverage.  And if you have any specific questions or topics of particular interest you’d like our Experts to address, please let me know!  You can reach me – John Cox – directly at [email protected].

We are always on the look out for more Experts to advise our readers – if you’re a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at [email protected].

 
In the old days employers and headhunters looking for candidates made phone calls or sent emails.  Now they are actively using LinkedIn and other social media sites to find candidates. This is a main source for professional resumes. Friends mention to their social media friends in tweets and updates they are looking for someone.  Employers like referrals as “social proof” for a candidate.  

So says Social Media Content Strategist Catherine Ventura who told me “in the back of every job seeker’s mind should be the idea that nothing you do online is purely social.” “If you are looking for work in the TV industry, look at the updates and tweets of people who work in the field. See what topics they are interested in. Just like you do at a cocktail party, don’t barge in, spend time listening and then use language that’s appropriate to the conversations you are joining.”

“Google yourself and see which social media sites come up,” says Ventura.  “Look at your last 20 tweets and your last 20 Facebook and LinkedIn updates and whatever else comes up (your Amazon reviews for example).  

See what you’re saying and how you’re saying it; what does your social media voice convey to people who don’t know you? Do you want to sound like a seasoned pro?  A thought leader?  A pragmatist?  An innovator?  An enthusiast?  A team player?   If you don’t sound the way you want, approach it like a screenwriter and start projecting the personality and level of professionalism you DO want to project.”

Ventura tells me that she sees the different sites as different sections of a resume.  LinkedIn is the most important with professional history and recommendations.  She suggests joining groups on LinkedIn, not so much for the postings as for the collage of badges that gives a picture of your interests at a glance.  

“Facebook,” she says, “is used to best effect as indicating your outside interests, special skills, hobbies and who you are as a person.”  You know that people do like to peek, especially if they are looking to hire you.  So be sure that you have not said anything disrespectful about your employer!

Because social media is public, you should be conscious that people are meeting you this way, and the voice you use – even down to the adjectives – is the first impression you make. Just like a cocktail party.
        
Michael Pollock is President of Pollock Spark ( www.pollockspark.com ). He is an Executive Coach and Consultant to Creative and Media professionals.  He works with people in film, TV, advertising, design, marketing, music and the Internet, bringing them the experience, techniques and inspiration to take their businesses and careers to new levels of success.
 
Next week: Jobless in Today’s Society, What to do?

If you have any specific questions you’d like our Experts to address, please email them to me, John Cox at [email protected].

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A CYNOPSIS MESSAGE FROM CYNOPSIS MEDIA EVENTS

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How do you know if your resume is good enough / presented right?  I thought it looked good with a few friends & co workers to review. Yet when I submitted to those review boards, I got different responses, along with an offer for $ to re write.  The job search has been slow so now I am re considering but not sure if I can trust those re write companies. I have heard good & bad.

The resume‘s job is to get you the interview.  So all the reader knows is what she sees on the page. Your friends and co-workers already know you  and anyway they won’t want to tell you if your resume is no good. I suggest you get a friend to pass it to someone smart who doesn’t know you and get their, more objective, opinion. 

A senior manager told me just last month “I ‘m sorting through the 750 applications I got for one position. I’ve managed to find reasons to reject 744 applicants and narrowed it down to 6!” Put yourself in her place.  Your resume has to tell her immediately  right at the top how you are the one person who will solve her exact problem. Here’s a little exercise:  delete all but the first four lines of your resume.  Will this make a hirer feel “This person sounds amazing – I have to learn more”?

As to rewrite companies, my opinion is that the more of your resume you can write yourself in your own voice, to let your own specialness shine through, the more you will stand out in the crowded field.   But before you decide, ask the rewrite guys to send you some samples.   Then imagine they are in a pile of 750 resumes and decide whether or not you would put these candidates on your “Must meet” pile or not. 

Michael Pollock is President of Pollock Spark ( www.pollockspark.com ). He is an Executive Coach and Consultant to Creative and Media professionals.

Have a question for our experts? Send it to [email protected]

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A CYNOPSIS MESSAGE FROM COMCAST SPOTLIGHT

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With nearly 30 million represented customers in more than 80 markets, including 21 of the top 25 DMAs, Comcast Spotlight’s suite of on-air, online and on-demand digital advertising options helps you reach, engage and connect with your audience, wherever they’re consuming media.

Comcast Spotlight offers easy-to-buy, easy-to-execute solutions customized around your goals and designed to meet your objectives.

To learn more, visit www.ComcastSpotlight.com or e-mail [email protected] .

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JOB OF THE WEEK …

OTHER INDUSTRY JOBS OF INTEREST …

accountable for ensuring the successful creation, management and delivery of all ad campaigns
Associate Manager, Client Services   2528BR
CBS Interactive
NYC, NY
http://www.cbscorporation.com/careers/index.php

evaluate industry trends to assess company performance relative to macro drivers
VP, Investor Relations   2589BR
CBS Corporate
NYC, NY
http://www.cbscorporation.com/careers/index.php

manage major accounts
Account Executive
C2 Creative
NYC, NY
http://www.c2creative.com /

training and day-to-day management of freelance teams across region
Regional Manager, Patch Directory Listings   114238BR
AOL
NYC, NY
http://www.timewarner.com/corp/careers/

recruitment, training, payment oversight and day-to-day management of freelance listings staff across region
Regional Director, Patch Directory Listings   114237BR
AOL
NYC, NY
http://www.timewarner.com/corp/careers/

advertising sales to businesses in local markets
Ad Manager(North Jersey), Patch.com   114496BR
AOL
NYC, NY
http://www.timewarner.com/corp/careers/

advertising sales to businesses in local markets
Ad Manager(Westchester), Patch.com   114495BR
AOL
NYC, NY
http://www.timewarner.com/corp/careers/

advertising sales to businesses in local markets
Ad Manager(Jersey), Patch.com   114494BR
AOL
NYC, NY
http://www.timewarner.com/corp/careers/

advertising sales to businesses in local markets
Ad Manager(Fairfield County), Patch.com   114493BR
AOL
NYC, NY
http://www.timewarner.com/corp/careers/

prospect and develop business from digital agencies both endemic and non-endemic
Account Manager – SI.com   115027BR
Time Inc.
NYC, NY
http://www.timewarner.com/corp/careers/

proven recruiting skills and experience in a wide variety of Human Resources functional areas
Director, Human Resources
MTV Networks
NYC, NY
http://www.mtvnetworkscareers.com /

responsibility for quality of account service, new business solicitation and staff development on sizable pieces of business
Senior Account Supervisor
Zeno Group
NYC, NY
http://www.zenogroup.com/careers.html

responsible for the operation of the assignment desk during a shift
Assignment Editor   2590BR
CBS Television Stations
Philadelphia PA
http://www.cbscorporation.com/careers/index.php

direct the marketing efforts for data products and develop sales leads
Marketing Manager
Canon Communications LLC
Newtown PA
http://www.cancom.com/employment

training and day-to-day management of freelance teams across region
Directory Listings Manager, Patch   114944BR
AOL
Washington DC
http://www.timewarner.com/corp/careers/

develop new business in the following sectors: government, non-profit, corporate, law/lobby and public relations
Account Executive
Atlantic Media
Washington DC
http://tbe.taleo.net/NA1/ats/careers/requisition.jsp?rg=ATLANTICMEDIA&cws=1&rid=791

defining NJG’s online business strategy, product planning and execution, gathering and prioritizing product and customer requirements
Director of Digital Strategy and Operations
Atlantic Media
Washington DC
http://tbe.taleo.net/NA1/ats/careers/requisition.jsp?rg=ATLANTICMEDIA&cws=1&rid=805

undertake analysis of industries and companies by distilling large amounts of information collected through primary research and public sources
Senior Manager, Business Development
Atlantic Media
Washington DC
http://tbe.taleo.net/NA1/ats/careers/requisition.jsp?rg=ATLANTICMEDIA&cws=1&rid=746

responsibility for quality of account service, new business solicitation and staff development on sizable pieces of business
Senior Vice President
Zeno Group
Washington DC
http://www.zenogroup.com/careers.html

works closely with business owners to originate and develop product strategies and user experiences that achieve business goals
Director, Product Management   111439BR
AOL Inc
Dulles VA
http://www.timewarner.com/corp/careers/

strategic insight and long-term business planning,
VP Business Development
Clearleap
Atlanta GA
http://www.clearleap.com/index.php?option=com_content&view=article&id=21&Itemid=43

participate in the development of trade marketing plans and materials
Marketing Manager
Clearleap
Atlanta GA
http://www.clearleap.com/index.php?option=com_content&view=article&id=19&Itemid=42

qualifying, prospecting, cultivating, and driving revenue growth through the proactive development of video applications
Content Sales Manager
Thought Equity Motion
Chicago, Los Angeles, New York, Sydney & Tokyo
http://www.thoughtequity.com/video/shell/txp/account-manager.do

training and day-to-day management of freelance teams across region
Directory Listings Manager, Patch  114943BR
AOL
Chicago IL
http://www.timewarner.com/corp/careers/

increase revenue, build on existing business and obtain new business
Account Director
Vibes Media
Chicago, IL
http://www.vibes.com/contact/careers

creating and maintaining a value-add client relationship and for the quality and results of our cutting edge mobile marketing and advertising campaigns
Account Manager, Publisher (TV)
Vibes Media
Chicago IL
http://www.vibes.com/contact/careers

qualifying and prospecting existing leads, servicing existing clients, and responding to web site and phone leads
Content Sales Representative
Thought Equity Motion
Denver & Sydney
http://www.thoughtequity.com/video/shell/txp/content-sales-representative.do

act as the focal point of the newsroom on a daily basis, monitoring breaking news and developments and assigns crews to cover daily news
Assignment Desk Editor   1096221
NBC Universal
Ft Worth TX
http://www.nbcunicareers.com /

training and day-to-day management of freelance teams across region
Directory Listings Manager, Patch   114940BR
AOL
Los Angeles CA
http://www.timewarner.com/corp/careers/

managing all aspects of accounts within an assigned region including team strategy, client services,sales, development and the measurement of client programs to maximize client service and agency profitability
Account Director
Grizzard Communication Group
Los Angeles CA
http://nonprofit.grizzard.com/employment.cfm

provide oversight to the participation statement assembly line, including review and approve the more at-risk participation statements
Vice President, Participations   114775BR
Warner Bros. Entertainment Group
Burbank CA
http://www.timewarner.com/corp/careers/

primary responsibility for achieving Broadband revenue targets
Director, Broadband   115058BR
Warner Bros. Entertainment Group
Burbank CA
http://www.timewarner.com/corp/careers/

review finance processes to improve overall efficiency of NBCU finance and accounting processes
Manager, Corporate Finance & Accounting   1075150
NBC Universal
Universal City CA
http://www.nbcunicareers.com /

manage the sourcing process for various areas including capital purchases and P&L through RFP, bidding, negotiation, award, implementation, and supplier performance monitoring
Manager Sourcing   1064912
NBC Universal
Universal City CA
http://www.nbcunicareers.com /

plans, organizes, and directs the production and dissemination of materials, programs, and activities in support of various publications
Marketing Specialist
Bowtie Inc
Irvine CA
http://www.bowtieinc.com/bowtieinc/jobdetail.aspx?jobid=595

lead, along with our top executives, the company’s strategic Internet ebusiness vision and objectives and continually incorporates new technologies into our existing business model
Chief eBusiness Officer
Bowtie Inc
Irvine CA
http://www.bowtieinc.com/bowtieinc/jobdetail.aspx?jobid=590

shape the web site that serves an audience of millions and delivers a distinctive brand with a smart, useful, and warm user experience
Senior Product Manager   2470BR
CBS Interactive
San Francisco CA
http://www.cbscorporation.com/careers/index.php

training and day-to-day management of freelance teams across region
Directory Listings Manager, Patch   114946BR
AOL
San Francisco CA
http://www.timewarner.com/corp/careers/

oversees the NBC 7/39 sales management team
Vice President, Sales   1096275
NBC Universal
San Diego CA
http://www.nbcunicareers.com /

overseeing the search engine marketing team responsible for Google, Yahoo and Bing spend for comparison shopping, local search, education and universal search
Director of Search Engine Marketing
Announce Media
San Jose-Sunnyvale-Santa Clara, CA
http://announcemedia.com/careers.php

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A CYNOPSIS MESSAGE FROM BRAVO MEDIA

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Source.

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Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here – also check out our Facebook page where our classifieds are listed the night before the editions are published!

JOB OPENING: LEAD DVLPR/Rainbow/NY: Dev apps, provide tech asst, design & introd new features to support cbl ntwrk sites. 5+yrs in web app dev w/PHP, JSP, JAVA & Servlets. 3-4 yrs in bldng CMS & Dev. res: www.cablevision.jobs #9609BR (10/16)

JOB OPENING: FINANCE MGR/Rainbow Media/NY: TEMP (short term)- assist w/reporting of contractual prgrmng rights for Netwrk Acquis dept. Exp nec in contract rights budgeting & finance. Hvy Excel. res: www.cablevision.jobs #9682BR (10/16)

JOB OPENING: NAT’L SALES ASST/UNIVISION/NY: Aggressive self starter to asst AEs w/accts. Serve as liaison AEs & stations. Strong Phone, filing, order entry & PC skills. (Eng/Spanish speak) pref’d. Resume: [email protected] EOE (10/16)

JOB OPENING: MEDIA SALES SPECIALIST/Jun Group/NYC: Seeking aggressive self-starters who know digital and love working Fortune 500 clients. 1-3 yrs. exp. req’d. Res/cover to: [email protected] (10/16)

JOB OPENING: SALES & MKTG REP/Plum TV/Miami Beach: Creative, aggressive, ad sales pro familiar w/local/regional area. 7+ yrs exp in cable TV, or other nat’l media. See full posting plumtv.com (10/16)

JOB OPENING: ASST ED/PROD/NY: Edit trails/online barker, assemble comp reels, custom PPV event promos. Final Cut Pro must, Attn to detail. Res to: [email protected] (10/15)

JOB OPENING: FIELD PRODUCTION MANAGER/NYC: Must have 5 years exp in field TV production management. Reality show experience required. Please send resume to [email protected] (10/15)

JOB OPENING: MANAGER, MEDIA RELS/Disney Channel/XD/BURBANK: 5+ yrs publicity exp, top writing skills, established rapport w/press; self-starter, prior exper in TV publicity. Apply www.disneycareers.com Req #208885. (10/15)

JOB OPENING: RESEARCH ANALYST/Cablevision NY, NY: 1 to 3 yrs TV Rsrch exp. SAS/SQL exp. Online and Trad. rsrch tools pref. See full posting and apply to www.cablevision.jobs req 9779R (10/14)

JOB OPENING: SALES MKTG/ACCT EXEC/LA: LA based online production company that creates web advertisements and viral videos. Good relationships with corps & ad agencies a must. Resume: [email protected] (10/10)

JOB OPENING: ACCOUNT EXECUTIVE/New York NY:CBS Radio is seeking skilled sales professionals. Join one of our flagship radio stations.See full postings and apply at: http://www.cbsradio.com/careers/index_html (10/10)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

F ALL INTERNSHIP CREDITS ONLY: BROADCAST/OPS, MKTG/ADVERTISING, INTERNS/V-me (Nat’l Spanish-language ntwrk): Send letters of interest/res: [email protected]. Bi-lingual candidates w/a working knwldg of Spanish pref’d. More info about V-me www.vmeTV.com (10/15)

Rich Ross, President of Disney Channels Worldwide was appointed Chairman of Walt Disney Studios where he will supervise production, distribution and marketing for Walt Disney Pictures, Touchstone, Miramax and Disney/Pixar. Furthermore, Rich will provide oversight to Disney’s theatrical and music groups. He reports to Bob Iger, President/CEO. Rich succeeds Dick Cook in this position who suddenly left last month after 38 years.

MSG Entertainment hired Howard Handler as EVP/Marketing and Sales. Howard will manage the MSGE’s strategic marketing efforts encompassing branding and event sales for all MSGE properties. In addition, Howard will supervise the brands, creative services, research, database and ads sales planning across the MSGE properties including concerts, family shows/Broadway series, events and productions at Radio City Music Hall, Madison Square Garden, the Theater at MSG, and the Beacon Theatre among venues.

Effective immediately, Migdalia Figueroa advances to VP/Content with the Telemundo Station Group up from VP/Content at WSCV Telemundo 51. In this new capacity, Migdalia will manage and coordinate the development of content for Telemundo’s stations consisting of local news, Acceso Total, specials and additional features. Migdalia reports to Ronald J. Gordon, President, Telemundo Station Group. 

Zodiak Entertainment and Ricky Martin Entertainment Group are joining together on a new venture called RM 5to Elemento. The Miami-based RM 5to Elemento will sell and produce Zodiak Entertainment’s range of properties to Latin American and US Hispanic markets in addition to creating and producing original formats for worldwide sale by Zodiak Entertainment Distribution. Bruno Del Granado, current CEO of Ricky Martin Entertainment Group will lead the new company.

Gospel Music Channel (GMC) upgraded Tiffany Thorp to Director/Production Operations up from Operations Manager. Tiffany will now manage all original and acquired production and on-air operations. Tiffany reports to Rex Humbard, VP/Production and Operations.

Erin-Pen land added Briton Courtney as Print Production Manager on the Verizon Wireless account. Nathan Osbourne was elevated to Associate Creative Director up from Senior Art Director. Nathan will continue to handle the Denny’s account and will now have oversight on the Scan Source and the Greenville Drive accounts.

Carey Whitmer was upped to VP/Publisher of Meredith Corporation’s Family Circle. Previously, Carey served as Publisher on Family Circle since May 2008.

Fox International Channels (FIC) advanced Sharon Tal Yguado to SVP/Content Development and Jason Simms to SVP/Global Acquisitions. Both executives work closely together to manage facets of global content across the FIC group. Sharon is based in Los Angeles while Jason is based in London.

Starz LLC promoted Bill Bergmann and Jim Urick as VPs/Finance where both will work on behalf of Starz Entertainment and Starz Media. Bill and Jim each report directly to Scott D. Macdonald, EVP/Finance and Accounting, Starz LLC. Their job duties include budgeting, planning and internal reporting functions across the Starz properties.

Nicole Romanik was appointed to the newly created position as VP/Business Development at BBE. Nicole is charged with supervising and increasing the publisher network, negotiating upfront deals with publishers, cultivating client relationships among other duties.

Westchester, NY-based online music search company, Sir Groovy revealed its Board of Directors roster including Rupert Perry, Former President of EMI; Laurent Hubert, Former COO & EVP at BMG Music Publishing; Burt Berman, President of music at Village Road Show Pictures and former President of Music at Paramount Pictures, as well as former President of Music at Universal Pictures; Martin Pazzani, former CEO of advertising music powerhouse Elias Arts; John Shaker, former head of Cable Sales & Distribution at MTV; David Leibowitz, former EVP and General Counsel of the RIAA; Jack Myers, renowned Media Economist and Television/Advertising Analyst; Dr. Robert Raciti, SVP of Global Media & Telecom at GE; Dr. Harold Vogel, author of Entertainment Industry Economics and former head of Entertainment & Gaming for Merrill Lynch;  Michael Vassar, President of The Singularity Institute For Artificial Intelligence; and Allen Wolpert, former Worldwide Head Of E-Commerce at Andersen Consulting. The four-year old company is financed by Wall Street entrepreneur Vic Sarjoo, who also serves as CEO, and Dr. Hal Vogel. Sir Groovy’s current clients consist of Fox Searchlight Pictures, Discovery Channel, MTV Networks, ESPN, CBS Television, MSG Network among others.

FremantleMedia named Gert Verpeet as Managing Director/FremantleMedia Belgium. Gert will head the company’s production operations in this region in addition to forging new and current relationships with broadcast and non-broadcast partners in Belgium’s French and Flemish markets.

Roslyn Davis was promoted to VP/Acting GM of Educational Broadcasting Corporation (EBC), a subsidiary of WNET.ORG whose board of trustees approved this move on September 24. Roslyn will manage the personnel and operations in Program Scheduling and Acquisitions/Digital Services, Schedule Operations and Promos and Creative Services. Additionally, Roslyn will continue to supervise the operations for WNET.ORG’s Engineering and Network Technology team and work with various department heads to strategize the organization’s long-term goals for engineering and IT equipment.

Robert G. Totsch was named VP/GM of KCTV-KSMO/Kansas City, owned by Meredith Corporation. Robert succeeds Kirk Black in this role who was recently appointed to lead Meredith’s CBS affiliate in Atlanta. Robert joins the Kansas City duopoly after being the Director/Sales, Marketing, Promotions, Internet and Local Entertainment Programming at KMOV/St. Louis, a Belo-owned station.

Bravo Media appointed former Zenith Media executive Eric Cavanaugh as VP/Program Research. In his new position, Eric will head all brand, new media, marketing, scheduling, acquisitions, development, and consumer research activities for the network in addition to offering his input into the network’s programming and development slate. Eric will report to Tony Cardinale, SVP/Research and Strategic Insights, Bravo Media and Oxygen Media.

Later — John
   John Cox for Cynopsis: Classified Advantage
[email protected]
10.13.09

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