Cynopsis: DIGITAL

11/20/07

Good morning, it’s Tuesday, November 20, 2007 and this is your first early morning digital briefing. 

NBC Universal Digital Media and Proctor and Gamble have launched petside.com to lure loyal pet owners and advertisers who want to target them. Created with digital creative firm The ZiZo Group, the site is designed to be a one-stop portal offering expert advice on pet health, maladies, lost pets and of course social pet postings that have proved to be a hit on hundreds of sites. Traffic more than doubled to pet-related sites earlier this year after major pet food brands began to issue recalls.
 

Beowulf succeeded in slaying the competition at the box office this weekend with roughly 40% of its $28.1 million in domestic receipts coming from digital 3D screens. (Theater owners were able to charge more for 3D screening, boosting box office totals.) Meanwhile 3D IMAX screenings contributed a record $3.58 million to the total, despite showing on less than 2% of the screens it was released on.
 
Hallmark Channel launched a spiffy new consumer website HallmarkChannel.com, adding streaming video and community features. Users can view behind-the-scenes footage shot from Hallmark original productions as well as swap opinions about their favorite movies. A series of new microsites is also planned, beginning with one tied to holiday movie The Note about a reporter who finds a note from the site of a plane crash which had no survivors.
 
TVGuide.com launched a new blog based on the TV Guide Network’s Cheers & Jeers feature, applauding or panning TV shows with a “cheer” or “jeer” rating. The blog encourages users to post their thoughts, which could ultimately be featured in the TV Guide magazine.
 
Sundance Channel is offering a free sneak peek preview of the first episode of Nimrod Nation on iTunes starting Nov. 19, a week prior to its on air premiere on Nov. 26. Subsequent episodes of the 8-part documentary will be available for purchase on Mondays, the day after they air.
 

 
Pioneer Research Center launched its Sync TV service in private beta, a home-theater quality TV download service offering subscription-based unlimited downloads of professionally produced shows for viewing on PCs, Macs and other networked devices. Showtime’s Dexter is among the shows being offered.
 
Online cable network trend subscription service Cable U.tv added profiles of 23 additional cable networks including Toon Disney, CNN Headline News, Lifetime Movie Channel and Current TV. Cable U is a partnership between Cableready and Cynopsis.
 
MySpace is planning to test its own ad-supported music streaming service powered by mobile billing and content delivery service Textango, report AdAge. So far only the indie band Pennywise is participating, with a widespread launch not planned until March.
 

 
Disney and ESPN Media Networks are introducing two new iTV applications viewable by Dish Network‘s 12 million + interactive media subscribers. The ESPN Interactive Zone features up-to-the minute scores, stats, news and rankings viewable on a dashboard accessible during selected programs. Disney Channel’s interactive application enables Dish subscribers to set DVR timers for featured programs, obtain Disney Channel show information from the ticker on the main menu and interact with show-related content.

A CYNOPSIS MESSAGE FROM NATPE ’08

 
AOL unveiled new “video ticker ads” as an alternative to pre-rolls, embedding graphic banner ads directly into streaming video content. The Flash-based ads offer click-through interactive opportunities for sponsors; clicking on an ad pauses the video and takes the user to an interactive spot.
 

Researchers are increasingly frustrated with measurement companies’ inability to provide reliable audience data for online video, reports Mediaweek. The trend of distributing the same content to several sites at once continues to result in dubious viewership numbers as competing data providers use different methodologies to track video usage. Expect this issue to heat up as more online video ad deals are tied to impressions, offered now by start-ups such as VideoEgg.
 
Google accounted for 64.49% of all U.S. searches in the four weeks ending October 27, 2007, according to Hitwise. Yahoo! Search, MSN Search and Ask.com each received 21.65, 7.42 and 4.76% respectively. The remaining 49 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.68% of U.S. searches.
 

Greg Farrar, COO of Nielsen Business Media, is being upped to President. Greg has been overseeing the division since March after the sudden death of Bob Krakoff. Farrar will oversee Mediaweek, Billboard and The Hollywood Reporter and work to expand the company’s digital ventures.
 

 
Feature film directors such as Paul Haggis and Rod Lurie as well as veteran actors including William H. Macy and Sean Penn have shown their support for the WGA with a series of short video spots viewable online beginning tomorrow, according to Jeffrey Wells’ Hollywood Elsewhere blog. No word yet on where they will appear first, but it shouldn’t be long before the videos show up on YouTube. In the meantime, check out this cheeky video love letter celebrating the resume of talks, created by Danny Zuker and Tim Kelleher.
 
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
11.20.07

Cynopsis Digital Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING: COORDINATOR, CUSTOM RESEARCH/NHL: 3+ yrs exp in ad sales rsrch. Extensive exp with custom research (e.g. Simmons/Scarborough/MRI) req’d. Strong knwldg of Excel and Power Point a must. Apply: [email protected] (11/29)

JOB OPENING: WDCW Washington DC seeks BROADCAST SALES VETERAN with 4+ years of exp. Aggressive seller with successful agency and direct business exp. Stellar presentation and negotiating skills required.  [email protected] EOE (11/28)

JOB OPENING: Rainbow/NYC: PROD MGR, ONAIR PROMOS for VOD cable nets; create & oversee budgets & project mngmt for post-prod/shoots/gfx. 3+ yrs ent/media exp. Strong detail/org/comm skills. www.cablevision.jobs.com req 4856BR. (11/28)

JOB OPENING: Rainbow/NYC: ASSOC. PROD, ONAIR PROMOS for VOD cable nets; write/produce/edit promos on FCP. Writing test req. Oversee digital file mgmt. Apply to req 4780BR at www.cablevision.jobs.com (11/28)

JOB OPENING: VP CONSUMER/AFFILIATE MKTG/Fuse TV/NYC: Establishes strategic mktg, promos & ad campaigns for Fuse, drive awareness & promote brand attributes to the trade, press & consumer.  Please send resume to [email protected] (11/28)

JOB OPENING: COORDINATOR, PROGRAM DEVELOPMENT/NY: 2 yrs devo or agency exp to maintain databases, draft deal memos and conduct research for fastest growing ad-supported cable network. To apply go to www.turnerjobs.com req# 90639 (11/28)

JOB OPENING: DIGITAL AE/History/A&E/LA: Sell digital advertising solutions to clients/agencies. Dvlp new business. Client service and acct mgmt. 4 yrs in sales -min 2 yrs digital sales. Apply: www.aetn.com/careers.html (11/28)

JOB OPENING: VP, PROGRAMMING & DEVELOPMENT/ EGO TV/LA: Scout, produce web and mobile video content for new Gen Y network. Must have strong talent agency relationships. 10+ yrs  exper. Resumes to [email protected] (11/28)

JOB OPENING: ON AIR TALENT/Web/NY:Looking for a 30-45 yr old female talent. To host a weekly prgrm on the latest in books, CD’s, DVD’s. Needs to appear knwldgble & authoritative, ditzy need not apply. Contact: [email protected] (11/28)

JOB OPENING: EXP’D CO-EP SHOW RUNNER/Powderhouse Productions: Develop and execute a stripped one-hour infotainment series for a major cable net. Science-tech background, web integration, a big plus. Resume to: [email protected] (11/28)

JOB OPENING: PR COOR/Classic Media/NYC: Min 2+ yrs PR exp; writing press materials, compiling press clips, handling media requests, pitching stories, some admin; Strong writing skills req’d; apply:  [email protected] (11/23)

JOB OPENING: MANAGER, PRICING (Telemundo) – NBC UNI/NY: Finance manager for sales properties. Lead and manage sales forecasting and analysis. Degree w/ min 4 yrs related exp. www.nbcjobs.com keyword job#744645. (11/23)

JOB OPENING: CREATIVE SERVICES DIRECTOR/CBS-3 Philadelphia: Direct the promotion, design & branding of CBS 3 and CW Philly. 5 yrs major market exp. req’d & degree pref’d. Visit www.cbs3.com/jobs for full details. EEO ADA M/F (11/23)

JOB OPENING: DIR RIGHTS & CLEARANCES/WE tv/NYC: Exp’d rights & clear to support all original dom/intl prod. TV/Music/Photo exp in tv prod, rights mgmt, clearance & new tech a must. Res to www.cablevision.jobs ref #4832BR (11/22)

JOB OPENING: CREATIVE DIRECTOR/Voom HD Networks/NY: Seeking on-air promotions and branding visionary with 10 plus years experience at a broadcast/cable network. Send reels & resumes to [email protected] (11/22)

JOB OPENING: MARKETING DIRECTOR/Lightworks (NYC): Manage company brand as well as pr, program catalogue and conventions. Strong writing skills. Int’l experience a plus. Email resume to [email protected] (11/22)

JOB OPENING: SALES EXEC/CableU/CT: Immed opening for outgoing, aggressive self-starter w/ solid knwldg of US cable ntwrks, ind organizations & ad agencies, to prospect & close new accts. Online sales exp pref’d. [email protected] (11/28)

JOB OPENING: SALES PLANNER/Comcast Ntwrks/NY: Generate upf & scatter plans; deal maint & stwrdship; support to sales team. Liason btwn AEs & agencies. 2yrs exp sales/planning pref’d. Contact [email protected] (11/21)

JOB OPENING: SR ACCOUNT EXECUTIVE/Nielsen/Dallas: Immediate opening for exp media sales professional.   Knowledge of Nielsen data/media background preferred. Apply:  www.nielsen.com , Careers, Req #5992  (11/21)

JOB OPENING: DIRECTOR, INTERNATIONAL SALES/GRB Entertainment/LA: 5+yrs exp w/ demonstrated success and strong understanding of contracts and TV rights for int’l distribution. Email resumes: [email protected] (11/21)

JOB OPENING: SALES PLANNER/TV10s/NYC: For Closed Captioning & 10-second commercial sales: Create proposals, mkgds, manage adu, detail oriented. Power Point a +. Resume: [email protected] (11/21)

JOB OPENING: ACCT MGR/HBO/NYC: Manage sales & mktg activities w/ key TELCO accts, develop acct strategies, manage budget, subscriber analysis. Req: Mgmt exp, 5-7 yrs cable sales & mktg industry exp. Res: [email protected] (11/21)

JOB OPENING: MEDIA SALES ASST/BROADCAST MEDIA CO./NYC MIDTOWN EAST:  Provides admin support to busy Sales Dept. MS Office, attn to detail, multitasking, great comm. Email:  [email protected] for complete job description (11/21)

JOB OPENING: CLIENT SERVICES EXEC/Nielsen Media Research/Dallas: Media-focused sales and client services profess’l. 3+ yrs exp w/strong analytical skills.Interested candidates can apply on line at www.nielsen.com position #5898. (11/21)

JOB OPENING: SR ACCOUNT EXECUTIVE/Nielsen/Los Angeles: Immediate opening for exp media sales professional. Knowledge of Nielsen data/media background preferred. Apply: www.nielsen.com , Careers, Req #6055. (11/21)

JOB OPENING: FULL PROD STAFFS/ALL POSITIONS/Atlas Media Corp, NYC: Looking for skilled series producers, writers, prod, assoc producers, researchers and production assistants for several dif series. Apply [email protected]. (11/21)

JOB OPENING: DIGITAL PLANNER/History/A&E Chicago: Create digital sales proposals, steward accts, service orders&client needs, acct maintenance, assist in presentations. 2yrs digital plnng exp. Apply: www.aetn.com/careers.html (11/21)

JOB OPENING: DIR DIGITAL AD SALES MKTG/History/A&E NY: Strategize & create new pkgs & ad opps for AETN digital. Create decks & upfront pkg. Dev mktg strategy for AETN digital. 5+yr digital mktg exp Apply: www.aetn.com/careers.html (11/21)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …

SITUATION WANTED: CASTING DIRECTOR: Commercials, shorts, music videos. Very experienced Reality Casting Director/Frmr Talent Agent would love to do scripted! Great eye for talent of all kinds! Contact: [email protected] (11/29)

SITUATION WANTED:  RESEARCH/PROGRAMMING ASST: Fresh grad with exp in production, traffic, research, and programming. Highly motivated and enthusiastic. Great attention to detail, works well with others.  Email: [email protected]   (11/21)

SITUATION WANTED:  WRITER/WRITER’S ASST: College senior with experience as weekly contributor to the Onion and three years of comedy-oriented internship experience. Contact:
[email protected] (Available May) (11/21)

SITUATION WANTED:  Graduating Sr. degree in TELECOM MANG’T-enthusiastic, hardworking individual looking for exciting employment opportunity in NYC-completed multiple industry related internships-Contact: Stefanie [email protected]    (11/21)

SITUATION WANTED: EXP PROD./PUBLICITY/HOST GRAD: Interned Summ 2007 in NYC at SONY BMG/Columbia Publicity & MTV Networks in Prod. CREATIVE, PASSIONATE. Performer. Brdcst Major/Air Personality & T.V. Host.   LA/NYC. [email protected]     (11/21)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.