JOB OF THE WEEK

Cynopsis: Classified Advantage
11.19.13

Good morning. It’s Tuesday, November 19, 2013, and this is your weekly issue of Cynopsis: Classified Advantage!

Welcome to Leadership Lessons, the column that focuses on conversations with senior managers and leaders in the TV world, speaking candidly about their professional journeys and how that informs what they look for when hiring new employees. Today, Mark Burchill, Chief Executive Officer, Outside Television.

What was your first leadership position?
I was elected captain of my college lacrosse team by my teammates at Hobart College. We won the NCAA National Championship that year, and I learned that leaders only emerge by first earning the respect of their peers.

What was one of your first management challenges and how did you handle it?
Early into my career, another executive was working for me whose style was completely opposite my own. This person’s approach was never the way “I would have done it,” but over time I realized he was very effective and that style was one of many ingredients that made our entire organization successful. The experience showed me the best teams combine a diversity of styles, personalities and perspectives. 

What do you know about being a leader that you didn’t know early in your career?
I think many of us, early in our career, are searching out or striving toward a leadership ideal.  We want to emulate certain mentors or the people to whom we always looked up in the business before. What becomes more obvious over time is that it’s great to have mentors and role models, but you also need to be authentic to who you are. That’s critical to all leaders, but typically not very easy unless you are doing something you truly love and your personal passions are aligned with your work.     

What do you look for in candidates during the interview process?
We look for dynamic people who possess their own vision beyond the job description. We want the brightest people who are inspired to contribute toward the bigger picture. Almost everyone who works at Outside Television has a deep, personal passion for outdoor sports and an active, adventurous lifestyle. It’s the foundation to our culture and helps us remain authentic and credible.

Do you feel any major differences between operating Outside Television as an independent network rather than part of a larger media operation?
Our culture is very entrepreneurial.  I am lucky to have a very strong team of managers and I feel it’s important to empower them each with a lot of autonomy to run their units. At the same time, I am also closer to the frontline action than most leaders of large networks or network groups and that allows me to be more involved every day in areas like programming which is always the most fun aspect of our business. We’ve been fortunate to enjoy a lot of early successes as an independent network, and because we are smaller and more focused, I think every employee feels as if they have more of a direct impact themselves. I think, at the end of the day, we just allow ourselves to have more fun.

 A CYNOPSIS MESSAGE

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JOB OPENING: FREELANCE COMMUNITY MGR/truTV/NY: Oversee multiple show communities, ensuring fan growth, engagement, 2-way comm, & driving tune-in. Report w/actionable insights. 2+ yrs exp. TV pref. Resume: [email protected] (11/23)

JOB OPENING: SR COPYWRITER/Viacom/NYC: Seeking Writer who can develop and write corp and creative print, vid and digital materials across different internal brands. 7+ years exp req. Apply: http://goo.gl/RZkuPE (11/23)

JOB OPENING: DIRECTOR, CONTENT DISTRIBUTION & MARKETING/VERIA LIVING, NYC: manage local & nat’l accounts for cable, Telco, satellite & new media distrib. MSO exp. & 10yrs ind. exp. req’d. Apply [email protected] (11/22)

JOB OPENING: VP, MEDIA STRATEGY & SCHEDULING/Nickelodeon/NYC: Prioritize/mng airtime to drive ratings. 8-10 years media plan’g/promo scheduling exp at ad-supported TV ntwk. 5+ yrs mngmnet/supervisory role. More info/ Apply HERE (11/22)

JOB OPENING: DIR PRODD MKT MGMT/AT&T AdWorks/Los Angeles: Manage projects. re: acquisition/promulgation of content U-Verse Platform/Retransmission agreements. JD Pref, BA/BS or MBA. Apply: http://attlinks.com/1fyNvSK (11/22)

JOB OPENING: FREELANCE EDITORS/TV25/Baltimore: Currently seeking for second shift to help mng daily prod needs. Interested applicants should reside in DC, Maryland, Virginia area forward resume/ reel: [email protected] (11/22)

JOB OPENING: SVP MARKETING/TLC/MD: Creative visionary to lead TLC’s marketing strategy & creative, continue to build TLC’s brand, increase viewership, and leverage ntwk w/ advertisers. 15 yrs snr level media mktg exp. APPLY (11/22) 

JOB OPENING: EXECUTIVE ASST/Discovery/LA: Seasoned, energetic EA to deliver high level admin spprt to SVP-Biz & Legal Affairs. Heavy sched/travel mgmt, expns reports, sensitive comms, liaison to top intrnl/extrnl execs/dept. APPLY (11/21)

JOB OPENING: TV25 Baltimore is seeking a freelance scheduling/master control consultant to work approx. 20-25 hrs per week. Interested parties should send resume with salary requirements to [email protected] (11/21)

JOB OPENING: DIR PROMO & PARTNERSHIPS/bio/NY: Develop innovative partnership, branding & mktg strategies to drive tune-in/awareness. 5+ yrs exp in entertainment mktg w/strong TV knowledge. Apply: www.aenetworks.com/career (11/20)

JOB OPENING: MGR SOCIAL MEDIA & DIGITAL MKTG/bio/NY: Oversee Social Media strategy/implementation (Facebook/Twitter) & develop consumer engagement initiatives to drive tune-in. 5+ yrs SM exp in cable/brdcst. Apply: HERE (11/20)

JOB OPENING: CHIEF CONTENT OFFICER/LA: Bold new digital TV platform seeks development, programming or production exec for sr. team. ~15-20yrs TV experience & passion 4 TV future wanted; all considered. Contact: [email protected] (11/20)

JOB OPENING: SR ANALYST/VIACOM/NYC: Resp for program analysis, competitive tracking, and coordinating consumer panel for Comedy Central. 2+ yrs exp with Nielsen data analysis is key. BA req. Full info & APPLY HERE (11/20)

JOB OPENING: TVOne/RSRCH ANLYST OR SR ANLYST/NY: Strng Nielsen, 3rd prty systm: NPOWER, AdViews, StarMedia, Simmons & MRI & Behavior graphics. ADV PP & Excel, Fam w/TV process & concepts. BA+ 4yrs exp. Resumes HERE [email protected] (11/19)

JOB OPENING: MGR CORP LEGAL AFFAIRS/Co. Confidential/LA: Mng IP rights enforcement; negotiate licensing/merchandising deals; assist w/prod legal. JD from ABA school with at least 2 yrs law firm, network or prod co exp. Resume HERE (11/16)

JOB OPENING: EXEC PRDCR/AMERICAN MASTERS/THIRTEEN/WNET New York Public Media: Develop, manage, and supervise the series in all its broadcast and non-broadcast forms. 10 yrs exp Full details/apply: HERE (11/16)

JOB OPENING: RETAIL MKTG MGR/Nickelodeon/NYC: Idea generation & strategizing mktg campaigns to support CP at retail, & work hand in hand with sales teams to drive revenue. 3-5 yrs exp in licensing, consumer products, mktg. Apply HERE (11/16)

JOB OPENING: SALES ASST/Discovery/Troy, MI: Highly driven recent grad or 1-2 yrs exp to support Ad Sales team. Resp. for client comm/deal upkeep: sched. units, mnge prgrm changes, traffic issues. Great opp to learn ad sls biz. APPLY HERE (11/16) 

JOB OPENING: SALES PLANNER/WB/LA: 1-3 yrs exp. Sales planning or trafficking exp required. Generate dig media plans, RFP responses, prospecting of new biz, optimization changes as needed. To Apply HERE (11/16)

JOB OPENING: RESEARCH MGR/El Rey/NY: Min 4 yrs exp at cable/bdcst net with heavy Nielsen (NPower, Galaxy Explorer). Track and analyze competitive landscape, assist in positioning net for sales. Resume to [email protected] (11/15)

JOB OPENING: PROD ASSISTANT/NY: Extremely detailed admin person needed to keep track of dubbing files for various languages for cable TV channel. Excel skills + Exp in production and/or using FTP a plus. Res/cvr to Rose: HERE (11/15) 

JOB OPENING: DIR VENDOR MANAGEMENT/Scripps Networks/NY: Resp for w/w digital prdct+tech teams to id and eval vends in mobile/soc media/digital spaces. 5+yrs dig media exp. Apply @ [email protected] (11/15)

JOB OPENING: DIGITAL SALES PLANNER/CNN/LA: Looking for Digital Sales Planner to join CNN sales team in LA. 2+ yrs sales exp required. Support CNN & CNNMoney. Digital or ad agency experience preferred. Resumes HERE (11/15)

JOB OPENING: SALES ASST, AD SALES/Crown Media Family Networks/NY: Work with Acct Execs and Sales Planners to service/ maintain agencies and clients for Hallmark Channel and Hallmark Movie Channel. BA deg req’d. Apply HERE: http://www.hallmarkchannel.com/jobs/ (11/15)

JOB OPENING: DIR PRGMMG RESEARCH/Showtime/NYC: Eval and interpret data relating to ratings perf./monitor comp. bcast/cable TV. 10 yrs. media research/Nielsen ratings/NPower exp req. Submit resume at www.sho.com/sho/about/careers (11/15)

JOB OPENING: AD SALES PLAN’R (FREELANCE)/NUVOtv/NY: Exp’d sales plnr to dvlp customized plans/presentations for Ad Sales clients. Great opp for person looking to join fast growing bus w/future growth opps.Res/sal history: [email protected] (11/15)

JOB OPENING: RES. ANALYST(MEDIA)/Latitude/BOS: Join innovative media and technology research firm  research/adv. expertise, project mg. skills, planning & execution, 2+ yrs relevant exp & 4 yr degree. More info: HERE  Apply HERE (11/15)

JOB OPENING: SR DIR PRGRMNG/MTV/NY: Analytics exp & passion for TV prgrmng, pop culture & understanding of millennial viewing habits. 7-10 yrs. exp working @cable/brdcst ntwrk, w/career emphasis on prgrmng res. Nielsen exp. a must. Apply HERE (11/14)

JOB OPENING: MGR/SR MGR PUBLICITY/History/A+E Networks/NY: Launch/sustain comprehensive publicity campaigns for scripted & reality/nonfiction prog. Full Info/Apply: http://www.aenetworks.com/careers (11/14)

JOB OPENING: MNGR AD SALES MRKTNG/NYC: Develop/execute rev-generating marketing solutions to meet client objectives and support HGTV/DIY prgrmng initiatives. BA, 5 yrs agency/media/sales mrktg exp www.scrippsnetworks.com #3918 (11/14)

JOB OPENING: RESEARCH ANALYST/Music Choice/NYC: Prgm/Ad Sales research. NPower exp a must. MRI/Rentrak a plus. Standard reports, custom requests & competitive analysis. BA/BS, plus 1-3 yrs relevant research exp. Required. Apply HERE (11/14) 

JOB OPENING: VP CONSUMER MKTG/MTV/NYC: Dvlp/implement strategic mktg plans to promote MTV priority initiatives. Resp for oversight of strategic analysis of MTV competitors. BA 10-15yrs relevant consumer mktg media exp.  Full info/Apply HERE (11/13)

JOB OPENING: DIR CORP COMM- ENT GROUP/Viacom/NYC: Dvlp/execute corp comm prgrms that shape awareness amongst all Ent group Employees, consumer press, trade media, advrtsrs, etc. BA/BS Eng + 8-10yrs PR exp.  Full info & Apply HERE (11/13)

JOB OPENING: DIR MUSIC MKTG/Nickelodeon/NYC: Resp: strategic mktg (both short and long term) of music as it lives on all Nick platforms.  BA with 8-10yrs mktg exp req’d. Music industry/radio background a +.   Full info & Apply HERE (11/13)

JOB OPENING: ACCT MGR/CHICAGO: AE w/5+ yrs exp to dvlp new biz for ad sls at client & agcy lvls on all SXM channels. Sell sports for all major brands and famous talk/ news brands. Some travel. [email protected] (11/13)

JOB OPENING: SR. MGR, AD SLS MKTG/NY: Dvlp & implmnt cstm ad sales mktg solutions and promotion plans, major emphasis on famous sports brands. [email protected] (11/13)

JOB OPENING: ACCT EXEC/NCC MEDIA/LA: Represent NCC affiliates in the sale of cable advrtsng time to nat’l clients. Thorough knwldg of cable industry Clear understanding of quantitative/qualitative data. BA Deg. Resume: [email protected] (11/13)

JOB OPENING: PROMOS WRITER PRODUCER/NYC/Metro Area: Expertise in entertainment/reality. Topical and brand image promotion. Minimum of 4 years writing and producing experience. Resume to: [email protected] (11/13)

JOB OPENING: MNGR PLANNING, PRICING/NYC: Price and analyze upfront and scatter plans and work/Sales to internally negotiate mark pricing of deals. 2yrs tv exp in pricing/planning. 2 yrs media buying exp. Apply: http://goo.gl/kHR2cf (11/13)

JOB OPENING: TEMP TO PERM SOCIAL MEDIA MGR/SUNDANCE/NYC: develop, coordinate & implement social media initiatives. Create & manage editorial calendar. 4+ yrs. social media exp. Apply HERE (11/13)

 A CYNOPSIS MESSAGE

OTHER INDUSTRY JOBS OF INTEREST…

conceive, design, and execute static mocks, consistent with strategy
Sr. Creative Designer
Say Media
NYC NY
http://www.saymedia.com/careers

act as a strategic partner to the sales and editorial leadership teams to drive the people strategy
People Manager
Say Media
NYC NY
http://www.saymedia.com/careers

acquire members by utilizing entrepreneurial drive, creative sales and deal making skills
Director/Sr. Manager of Business Development
Aereo
NYC NY
https://aereo.com/careers

responsible for development and execution of management development and organizational development programs
Director Learning and Org Development
The Madison Square Garden Company
NYC NY
http://www.themadisonsquaregardencompany.com/

manage full life cycle recruiting for a broad range of positions from entry level to the Director level for The Madison Square Garden Company’s Facilities groups
Manager Human Resources – Talent Acquisition
The Madison Square Garden Company
NYC NY
http://www.themadisonsquaregardencompany.com/

partner with internal business teams to define business processes and associated system requirements
Business Systems Analyst
Google
NYC NY
http://www.google.com/about/jobs/

lead and coordinate the end-to-end content and experience strategy for Think Events
Marketing Manager, Lare Advertiser and Agency Marketing
Business Systems Analyst
Google
NYC NY
http://www.google.com/about/jobs/

provide integrated marketing analytic solutions to improve client decision-making
Manager – Strategy & Analysis
Digitas
Chicago IL
http://www.digitas.com/#/careers/search-job-openings

draft, review and negotiate commercial contracts including, without limitation, supplier and vendor agreements, licensing agreements, leases and NDAs
Staff Attorney
Aereo
Boston MA
https://aereo.com/careers

designing and implementing data infrastructures and reporting solutions that enable stakeholders to manage the business and make effective decisions
Business Intelligence Engineer, Global Payments
Amazon
Seattle WA
http://www.amazon.com/gp/jobs

leader in the development and transmission of data modeling methods within Amazon
Principal Economist
Amazon
Seattle WA
http://www.amazon.com/gp/jobs

lead the internal audit department’s transformation from the existing outsourced model focused on SOX and compliance to an internal model that leverages industry best practices
Head of Internal Audit
Yelp
San Francisco CA
http://www.yelp.com/careers

support new strategic partnerships to expand Yelp traffic and/or revenue
Business Development Associate
Yelp
San Francisco CA
http://www.yelp.com/careers

responsible to oversee the game portfolio for a single Studio to ensure projects are on schedule, on budget and scope is in line with plan
Program Management Lead
Kabam
San Francisco CA
http://corporate.kabam.com/careers/jobs/

become the support, connectors, coaches, and thought leaders for the people within the organization
Director of Human Resources
Kabam
San Francisco CA
http://corporate.kabam.com/careers/jobs/

proficient in analyzing and interpreting data from standard platforms such as Omniture, Google Analytics, Coremetrics and various databases
Analytics Director
Media Smith
San Francisco CA or NYC NY
http://www.mediasmith.com/careers/

work externally with clients and support new business strategies
Group Media Director
Media Smith
San Francisco CA or NYC NY
http://www.mediasmith.com/careers/

own the outbound marketing for a product line from conception to EOL
Sr. Product Marketing Manager
EVault
Los Angeles CA
http://www.evault.com/about/careers/

manage outbound marketing of our Open Storage offering in the media and entertainment vertical
Industry Marketing Manager, Media and Entertainment
EVault
Los Angeles CA
http://www.evault.com/about/careers/

support the day-to-day needs of its Corporate and Production Accounting functions
Corporate & Production Accountant
Nuvo TV
Glendale CA
http://www.mynuvotv.com/jobs

 A CYNOPSIS MESSAGE

Jorge Granier has been tapped to serve as CEO of Spanish language digital entertainment company GOTV. Granier will continue in his post as managing director of RCTV International.

A+E Networks has named Michael Feeney its Executive Vice President, Corporate Communications. Feeney, who joined A+E Networks in 2001, was appointed Senior Vice President, Corporate Communications, in 2006.

Greg Beitchman has been appointed Vice President, Content Sales and Partnerships, CNN International. Beitchman was previously Global Head of Multimedia Content at Reuters.

Maker Studios has hired Erin McPherson as its Chief Content Officer. McPherson had been Head of Video at Yahoo.

Christa Robinson has joined Tribune Co. as Chief Communications Officer. Robinson had been Senior Vice President at CNN.

P.R. firm Sayles & Winnikoff Communications appointed Yuri Kwon as Senior Account Executive and Michelle Lauren Addo as Account Executive. Kwon had been Senior Publicist at Blake Zidell & Associates; Addo was Production Manager at Appular.

Julian March has been tapped by NBC News to serve as Senior Vice President, Editorial and Innovation, starting in January. Currently March is Director, Online at U.K.’s ITV.

Dawn Bridges was named Executive Vice President of Corporate Communications for Al Jazeera America. Bridges is a former head of communications for Time Inc. and Warner Music Group.

CBS Corporation appointed Larry Tu its Senior Executive Vice President and Chief Legal Officer. Previously, Tu served as General Counsel at Dell Inc.

Lara Spotts has been upped to Executive Vice President of Development at Bravo, replacing Andy Cohen. Spotts had been Vice President of Development. 

Ricky Ow has been tapped to serve as President of Turner Broadcasting System Asia Pacific, starting in January. Ow left his position as Executive Vice President of Sony Pictures Television Networks Asia in August.

Film and content company Pulse Films named Kira Carstensen Executive Producer & President of Commercials, U.S. Carstensen had been Executive Producer and Partner at Supply & Demand.

Lara Spotts, Vice President of Development at Bravo, will head the script and non-scripted team at Bravo, replacing Andy Cohen. 

Mickey Carter has been named Senior Vice President of Television Networks Distribution at CBS Corp. Carter recently served as Vice President of National Accounts at Fox News.

Oxygen Media promoted Brie Miranda Bryant to Vice President, Development and Production, Original Programming. Bryant had been Senior Director of Development and Production.

Live Well Network appointed Judy Mitchell to their Affiliate Marketing and Distribution team. Mitchell had been Vice President, Affiliate Marketing & Cooperative Advertising at Warner Bros. Domestic Television Distribution.

 A CYNOPSIS MESSAGE

Later — John
John Cox for Cynopsis: Classified Advantage
[email protected]
11.19.13

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