Tuesday, November 19th, 2013

Cynopsis: Sports

Good morning. It’s Tuesday, November 19, 2013, and this is your first early morning Sports briefing. 

Next year’s broadcasts of the 2014 NCAA Division I Men’s Basketball Championship Final Four will get a shakeup. Officials at Turner Sports say that, for the first time in the event’s 75-year history, the national semifinals will be carried live by three networks – TBS, TNT and truTV  simultaneously with each offering a distinct POV. In addition to traditional game coverage on TBS, which represents the first time in history the national semifinal games will be televised by a cable network, two complementary presentations will also air on TNT and truTV, with each offering coverage tailored specifically to one of the teams competing in each game with separate commentary and additional camera angles. CBS will then offer the championship game exclusively on April 7.

On the Air

NBC continues to run up the score with Sunday Night Football, with coverage of the Denver victory over the Chiefs earning a 16.6 overnight rating/27 share, according to Nielsen. Those numbers would mark the best primetime overnight for a November game in 17 years as well as a 36% spike over last season’s Week 11 SNF matchup. The game’s rating also ties for second this season behind the 17.3 for Manning’s return to Indianapolis on October 20. On the local front, the game’s 52.0/75 rating in Denver was the highest for a primetime game in 27 years, while the 51.5/72 rating in Kansas City marked the best in a decade.

A quartet of the NHL, NHLPA, NBCSN and CBC are aligning to produce upcoming series NHL Revealed: A Season Like No Other. The seven-part series will showcase more than two dozen of the League’s top stars as they prepare for and participate in regular-season games, including the four 2014 Coors Light NHL Stadium Series games, the Tim Hortons NHL Heritage Classic as well as Sochi. The series debuts on NBCSN on Jan. 22 and on CBC on Jan. 23 and is produced by Toronto-based Bristow Global Media Inc. and its principal, Julie Bristow with Ross Greenburg as an executive producer on behalf of the NHL. The series will feature players from the New York Rangers, New Jersey Devils, New York Islanders, Chicago Blackhawks, Pittsburgh Penguins, Anaheim Ducks and Los Angeles Kings.

Six-time NASCAR Champion Jimmie Johnson is once again set to make history, this time as the first athlete to guest host SportsCenter. Johnson’s new “gig” will take place today at 6p where he will join regular anchors John Anderson and Lindsay Czarniak. He joins actors Billy Crystal and Ken Jeong as the only other celebrity guest hosts in the show’s 34-year history. Johnson will also appear on LIVE with Kelly and Michael tomorrow morning to discuss winning his sixth NASCAR Sprint Cup Series title over the weekend.

CBS Sports has announced that its selection for the SEC on CBS broadcast on Saturday, Nov. 30 will feature Alabama and Auburn in the Iron Bowl. The action begins at 3:30p with the winner set to represent the SEC West in the SEC Championship game on Saturday, December 7 on CBS. Verne Lundquist, Gary Danielson and reporter Tracy Wolfson call the contest from Jordan-Hare Stadium in Auburn, Ala.

FOX Sports announced its selections for games on Saturday, Nov. 23, on FOX and FOX Sports 1, which will be anchored by Arizona State/UCLA at 7p on FOX. FOX Sports’ lead college football broadcast team of Gus Johnson, Charles Davis and Kristina Pink will call live from the Rose Bowl. Game action on FOX Sports 1 starts at noon with Oklahoma/Kansas State, followed by Cal/Stanford at 4p. Coverage wraps up with Kansas/Iowa State at 8p.

Speaking of FOX, the network announced plans for the NFL on FOX to give thanks this Thanksgiving by showing appreciation to the military with a visit to Fort Irwin National Training Center in Fort Irwin, Calif. Jay Glazer, Eddie George, the FOX Sports Girls from the Arizona, San Diego and West regions and FOX Sports robot Cleatus will be on hand for live segments during the FOX NFL SUNDAY special edition pregame show and game broadcast on Thursday, Nov. 28 at 11:30a. 

In a move to recognize the 50th Anniversary of John F. Kennedy’s assassination, NFL Network, NFL.com, and NFL Films are collaborating to produce a multi-part series titled The Untold NFL History of That Day in Dallas. Starting Wednesday on NFL.com/JFK and continuing through Sunday on NFL Network, NFL Media will deliver five features centered around the events of November 22-24, 1963 and their connection with the NFL. Subjects will include: NFL Commissioner Pete Rozelle’s Decision to Play; The Kennedys: The First Family of Football; and Roger Staubach’s Lost Life Magazine Cover.

NBC10 Philadelphia and Comcast SportsNet Philadelphia announced a new and expansive news programming alliance designed to deliver more sports coverage within more than 700 NBC10 newscasts throughout the year. Beginning in January, Comcast SportsNet Philadelphia’s sports, news and information will power NBC10’s sports reports every day. The partnership will include daily sports coverage, Olympics coverage, online and digital collaborations as well as sports special programming.


***Save the Date***
Tuesday, Dec. 10, 2013| 1:30 – 3:00pm ET

Cynopsis Sports Webinar
Sports Social Media Superstars: Insider Secrets to Engaging Sports Fans on Multiscreens

Our panel of executives will drive the social media conversation for some of the most successful brands in sports will share their company’s strategies to stand out in the tumultuous world of social TV.

Sponsorship & Promotion

The PGA Tour, Monterey Peninsula Foundation and AT&T announced that AT&T renewed its long-time sponsorship of the AT&T Pebble Beach National Pro-Am through 2024. The company has sponsored the tournament since 1986. Since the tournament began in 1937, it has raised more than $110 million for charities.

Digital & Technology

FOXSports.com launched a new weekday morning blog from “Hot Clicks” creator Jimmy Traina dubbed The Big Buzz by Jimmy Traina. The site is designed to offer a “comprehensive roundup of the best stuff from across the web – photos, videos, tweets and more – that covers the world of sports and pop culture.” In addition, the former Sports Illustrated blogger will also contribute podcasts and post content throughout the day.

eSports leader Major League Gaming launched MLG.TV yesterday, a premium online video streaming platform for web and mobile that will serve as the company’s eSports broadcasting network. In its two-week pre-launch beta period, MLG.TV streamed over 1.3PB of video content globally experiencing over 1,000% growth in video consumption while maintaining over 95% fill rate in advertising. MLG’s proprietary player offers 1080p HD and a new Twitter-driven chat feature. MLG produces and distributes its own line up of eSports programming daily at the channel.

Roster Moves

NASCAR named Kenny Mitchell as Managing Director of Brand and Consumer Marketing where he will be charged with leading and implementing the company’s overall brand direction and overseeing the strategic growth plans for segments that include youth, millennial and multicultural. Mitchell joins NASCAR from Dew Tour where he served as Vice President and General Manager.

The Main Event

Boston Bruins/New York Rangers on NBCSN at 7:30p.


Cynopsis Webinar
Leveraging Social Media to Drive Tune-In and Ratings
Thursday * November 21 * 1:30-3:00 p.m. ET

Moderator: Lynn Leahey, Editor – Cynopsis Media
Sumeet Kanwar, Managing Director, Midwest & StrategyOMD
Deirdre Bannon,
VP, Product – Nielsen SocialGuide
Jake Katz,
VP, Audience Insights & Strategy – REVOLT
Dana Ortiz,
VP, Brand Marketing – Syfy
Register Here

ON THIS DAY in 1906: London selected to host the 1908 Olympics.

In The Know: What position must college football athletes play to receive the Davey O’Brien Award? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: What was Andre Dawson’s nickname? Answer: The Hawk. Kudos: Barry McMullin-Professional Bull Riders/NY; Bill Hirsh-WWE/NY; Chris Halpin-NFL/NY; Ben Sturner-Leverage Agency/NY; Jon Miller-NBC Sports Group/Stamford; Adam Zimmerman-CSE/Atlanta; Chris Faulds-Bell Media Digital/Toronto; Tom Powers-Open Door Co./Toronto; Brady Huston-ESPN/Chicago; Joe Haack-Time Warner/Lincoln; Ryan Nolan-Sportsman Channel/New Berlin; Lance Brothers-The Nielsen Company/Chicago;  Greg Moloznik-GLM Media/Scottsdale; Aly Stogol-KOLD/KMSB/KTTU/Tucson; Jim Bernard-FOX Sports/LA; Jeff Mirkin-The Game Plane/Hollywood; Nick Monroe-Monroe Photography/San Diego; Jaime Martinez-KMEX Univision/LA.


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Cynopsis Kids! Presents:
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Wednesday, December 11, 2013 | 1:30 to 3pm ET

You will learn how to:
~ Determine what games and apps work best to reach different kids demos
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~ Parlay popular apps into additional engagement and revenue

Register Now: http://www.cynopsis.com/webinars/drive-tune-in-with-apps-and-games/.

Later — Chris
Chris Pursell for Cynopsis | Sports

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JOB OPENING: DIRECTOR, CONTENT DISTRIBUTION & MARKETING/VERIA LIVING, NYC: manage local & nat’l accounts for cable, Telco, satellite & new media distrib. MSO exp. & 10yrs ind. exp. req’d. Apply [email protected] (11/22)

JOB OPENING: VP, MEDIA STRATEGY & SCHEDULING/Nickelodeon/NYC: Prioritize/mng airtime to drive ratings. 8-10 years media plan’g/promo scheduling exp at ad-supported TV ntwk. 5+ yrs mngmnet/supervisory role. More info/ Apply HERE (11/22)

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JOB OPENING: EXECUTIVE ASST/Discovery/LA: Seasoned, energetic EA to deliver high level admin spprt to SVP-Biz & Legal Affairs. Heavy sched/travel mgmt, expns reports, sensitive comms, liaison to top intrnl/extrnl execs/dept. APPLY (11/21)

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