Tuesday, November 15th, 2011

A CYNOPSIS MESSAGE FROM SPECIFIC MEDIA


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Cynopsis: DIGITAL
11/15/11

Good morning, it’s Tuesday, November 15, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Sundance Channel premiered the first episode of its second season of Girls Who Like Boys Who Like Boys on Twitter yesterday, marking one of the first times a network has leveraged Twitter to showcase a full episode of a TV show. The episode streamed on Twitvid. Sundance also plans to offer the new episode on Facebook this week, potentially reaching the show’s 237,000 Facebook fans, as well as on Hulu and PerezHilton.com. The episode debuts on air on Friday Nov. 18. Sundance said it premiered the episode on Twitter because of the increasing role social media plays in how TV viewers find out about shows. What’s more, Sundance struck a deal with Netflix for the online streaming service to offer season one starting Nov. 15 for any fans who may want to catch up.
 

~ MULTIPLATFORM CONTENT NEWS ~

Nickelodeon is expanding its reach with moms with the launch of NickMom.com, a blog featuring humorous stories, photos and polls that’s slated to expand soon to include video, social media and editorial content next year. Nickelodeon said it will then launch Nickmom in the fourth quarter of 2012 as a prime-time, ad-supported TV block on Nick Jr. from 9 p.m. to 1 a.m. ET.
 

~ INNOVATORS & START-UPS ~

 
Barry Diller’s Internet conglomerate IAC has jumped into the location-based business with its new service Crowded Room, designed to connect users who have similar tastes and frequent similar establishments. The service is designed to make “socializing, networking and dating easier by digitally identifying common bonds,” the company said. Crowded Room is aiming to compete in the location-based services business by tapping into the potential of deeper connections between people, rather than simple check-ins into establishments or stores. The service was developed inside of IAC and is available for Android and Apple phones.
 
Social media platform service Vitrue launched a new Twitter moderation product, which integrates Klout into the service to let marketers respond to influencers in their Twitter stream based on their Klout score and profile.

 
~ DIGITAL ADVERTISING ~

 
Global marketing agency LBi International N.V. acquired social media and marketing agency Mr. Youth, in a deal valued at between $40 million to $50 million. Mr Youth focuses on branding through social media, experiences and word-of-mouth marketing to reach younger consumers.
 

  ~ TRENDS, RESEARCH, ETC.  ~
 

The 45th Annual CMA Awards topped the social charts last week, generating the most social buzz in terms of comments and uniques for the week ending Nov. 13, according to social tracking service Social Guide. It was followed by The Bad Girls Club and the X Factor.

 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~
 

Logitech has jettisoned the Google TV set-top box from its product lineup, saying consumers aren’t yet ready for the product, according to several reports. Sales of the Logitech’s Revue set-top box featuring Google TV have been sluggish for the last year, and Logitech dropped the price from $300 to $99.
 
Entertainment discovery service Rovi inked a multi-year licensing deal for DivX technology with Shenzhen Jiuzhou Electric to integrate the DivX HD technology into its set-top boxes for sale in 2012, starting in Europe.
 

~ GADGETS & APPS ~

Sam’s Club is gearing up to launch a tablet app for iPads, the company announced at the recent ad:tech digital marketing show in New York. The app will roll out in a few weeks and will enable Sam’s Club shopping online, effectively bringing the Sam’s Club experience to tablets, the company said. Also at ad:tech, an Ogilvy executive noted that about 50% of tablet users are turning to the device for commerce. That’s impacting how marketers and agencies are developing tablet strategies for brands.
 

 
~ EXECUTIVE MOVES ~
 

TV technology firm ActiveVideo Networks named Brian Sereda Chief Financial Officer. Most recently, he served as President of Finance and CFO of Virage Logic and has a background in software, semiconductors, networking equipment and CE devices.
 
Hearst Digital Media hired Orchid Burnside as Director of Digital Operations. She’s already begun in her new role, and she leads and coordinates sales operations and client services across all of HDM’s online properties. She joins from BET Networks.
 


~ WEBSITE OF THE DAY ~

Surely you’ve visited Weather.com for a weather report at some point, likely recently. So you may be wondering why on earth I would choose it for Website of the day? Because the Weather Channel’s online site recently enhanced its features for people with physical disabilities. Via a partnership with eSSENTIAL Accessibility, Weather.com has retooled its site with new accessibility features targeted to helping individuals who have trouble typing, moving a mouse or reading a Web page. The features can be found here.

Later –  Daisy
 Daisy Whitney, new media reporter and author of The Mockingbirds, filling in for Wayne Karrfalt for Cynopsis: Digital
11.15.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


JOB OPENING: FINANCE COORDINATOR/Hallmark Channel/LA: Bachelor’s degree and admin exp req OR 3 yrs admin exp in finance. STRONG Ppt + Exl. Exp preparing Financial Analysis req. View posting and apply @ www.hallmarkchannel.com (11/22)

JOB OPENING: COMMERCIAL/TRAFFIC OPS COORDINATOR/NY: Work with internal depts & external clients to ensure all commercials are scheduled according to sales contracts. 2+ yr exp. http://www.nbcunicareers.com/search_nbc/ job#3396BR (11/22)

JOB OPENING: DEVELOPMENT PRODUCER to develop, produce, shoot & edit sizzle reels for known NY prodco. Proven Track record a must. One man band a plus. [email protected] (11/22)

JOB OPENING: SR MGR PARTNERSHIPS/New York: Work with Ad Sales, History to sell value based propositions to agencies/planners/internal stakeholders
https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=113923 (11/19)

JOB OPENING: DIR AD SALES MKTG/HGTV&TRAVEL CHANNEL/NY:.Create custom sponsorship proposals, mng PRTNRSHP relationships, dvlp integration & talent related plans & sweepstakes campaigns. Full details, http://www.scrippsnetworks.com (11/19)

JOB OPENING: LEGAL COUNSEL/VIZ Media/SF: 3+ years of legal exp in merchandising, licensing, promotions, trademark, copyright and interactive media, have JD degree & CA Bar license http://www.viz.com/company/job_id_126 (11/18)

JOB OPENING: COORD, ON-AIR PROMO/NY: Traffic and schedule on-air promo spots under direction of Dir, On-Air Promo A&E https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=113545 (11/18)

JOB OPENING: PR MANAGER/MULTIMEDIA COMPANY/NYC: Seeking rising PR pro with excellent writing skills, experience working with media and managing agencies. 6-10yrs exp. Resume: To apply: [email protected] (11/18)

JOB OPENING: DIRECTOR, DIGITAL SALES /XOS DIGITAL/Chicago: Sell College Sports digital advertising opportunities within assigned territory to agencies/clients. Min 5 yrs dig media sales exp. Resume/cvr: [email protected] (11/18)

JOB OPENING: SPRVSR SALES OPERATIONS/NCC/ATL: Mng day to day operational processes of Sales Ops team. 2-3 yrs operations or Sales Coord exp pref’d. Strong kwldg of brdcst &/or cable sales process. Resume: [email protected] (11/18)

JOB OPENING: PROMO COORD, INT’L/NY: Coordinate promo materials, prep video source materials for Producer/Editors in A+E Networks Int’l Mktg https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=113122 (11/17)

JOB OPENING: SHOWRUNNER /20 West Productions/CHICAGO:  Seeking a qualified Show Runner w/ prior experience supervising reality, design and lifestyle shows. Must work out of Chicago office. Send resume & credits to [email protected] (11/17)

JOB OPENING: MANAGING DIR/RETRO REPORT/NYC: Searching for a solidly established leader. Build a staff, & oversee all day-to-day admin & operations. 10yrs exp journalism.Create/mng budget. Resume: To apply: [email protected] (11/17)

JOB OPENING: SR ASSOC PRODUCER/NYC:  Conflict driven daytime talk show in search of.  Must have exp booking conflict/resolution stories. 3+ yrs exp of booking real people for talk shows .  Resume:  [email protected] (11/17)

JOB OPENING: GEN MGR AD SALES/DISH Network/Chicago: Resp. for developing & growing new & existing cable/iTV Ad Sales revenue in Midwest region & managing staff of 2-3.Agency & client relationships req’d. 5+ yrs exp. Apply here .  (11/17) 

JOB OPENING: VP, TEN AD SALES RESEARCH/TURNER BROADCASTING/NY: Lead sales strategist and member of Turner Ent. Networks (TEN) ad sales & marketing leadership team. TBS, TNT & truTV. To apply, visit http://tinyurl.com/cmldwuu (11/17)

JOB OPENING: VP, CNN AD SALES RESEARCH/TURNER BROADCASTING/NY: Essential member of the CNN Ad Sales Mgmt team providing research support of sales strategy for news. To apply, visit http://tinyurl.com/c4lqgzv (11/17)

JOB OPENING: ASSOCIATE PRODUCER/New York:Producer needed immediately for syndicated daytime talk show. Experience booking real ppl in conflict a MUST. Resume: [email protected] (11/17)

JOB OPENING: ACCT EXEC DIG MEDIA/NY Jets/Florham Park NJ :  Create /sell integrated dig media advrtsng& promotional prgrms. Dvlp buying relationships w/ agencies & advrtsrs. 3-5 yrs related exp. Apply:  www.newyorkjets.com http://www.newyorkjets.com/footer/careers.html (11/17)

JOB OPENING: SR RSRCH ANALYST/Discovery/NY: Closely monitors Discovery Ntwrks’ rating/demo performance; interact w/all lvls in response to client specific requests; 4+yrs cable media/ad sls rsrch; www.discovery.com #4584  (11/17)

JOB OPENING: MGR, AD SLS REVENUE/HUB/Discovery NYC: Mng inventory & assist in deal approval process for ntwrk. Compile/analyze various strtgic reports.3+ yrs media pricing & plnng exp. www.discovery.com #4727 (11/17)

JOB OPENING: BUSINESS FINANCIAL ANALYST/AMC/NYC: Prepare budgets including operating expense, revenue, capital, quarterly forecasts & expense accruals. 2+yr ad sales/agency financial analysis exp. [email protected] (11/16)

JOB OPENING: COORD PROD/NYC: For new DT conflict/relationship talk show. Mng sev depts, be a strong writer, able to write show scripts, oversee final edits on shows. Motivate prods by dev show idea. Res: [email protected] (11/16)

JOB OPENING: TELEVISION AD SALES REP/LA & San Diego: 5yrs+ station, cable, network sales or agency exp. Strong DRTV & Per Inquiry exp w/ current contacts. BizDev a +. Resume & comp req to: [email protected] (11/16)

JOB OPENING: ON-AIR PROMO PREDITOR/NY: Write, produce, edit & direct promos, short form, BTS or interstitial segments. Utilize writing skills and present multiple concepts for each assignment. Apply: www.disneycareers.com #9923 (11/16)

JOB OPENING: DIGITAL AD OPS COORD/Sony Pictures TV/NY: work with AE on traffic, creative  apply at www.sonypicscareers.com (11/16)

JOB OPENING: DIR SCHED/Lifetime/NY:Organize the timely plng & scheduling of Lifetime Movie Network. 4+ yrs sched exp in cable or brdcst tv. Strong knowledge of ratings & sched strategies. Apply: www.aetn.com/careers.html (11/16)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER INTERNSHIPS CREDITS ONLY: New ABC daytime talk show in NY is looking for interns now. Must be able to receive college credit. Full time avail. is pref’d but accepting part time applications. Resume: references to: [email protected] (11/22)

FALL/WINTER INTERNSHIP CREDITS ONLY:  PR/MKTG & GRAPHIC DESIGN/SOCIAL MEDIA/L.A. Painter Tomer Peretz/LA Seeking an undergraduate student studying Graphic Design or Comm and Media. Resume to: [email protected] (11/16)

FALL/WINTER INTERNSHIP CREDITS ONLY:  SOCIAL MEDIA INTERNS/LA: interested/passionate about our bus. focus.. Not paid. P/T with the potential for a F/T position  based on the level of interest and eagerness to join us full-time. Apply: www.mwks.net (11/16)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (11/22)

SITUATION WANTED: FINAL CUT PRO EDITOR, (Award-Winning preditor) with in-home edit bay, avail for rough cuts/sales/promos and beyond. I can work unsup’d; you won’t be disappointed. Excellent refs, great rates. [email protected] (11/22)
 
SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (11/22)

SITUATION WANTED: AD SALES ASSISTANT: (CHICAGO) Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (11/18)

SITUATION WANTED: INTEGRATED COPYWRITER. Marketing campaigns, promotion, collateral, positioning, naming. TV, print, digital. Trade, consumer. Upfront anyone? I hear brand voices. Fast + fun. https://bewonderous.wordpress.com (11/17)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST, Cell: 845-721-9681, E-Mail: [email protected], Web Links: http://jburns.voices.com , www.allegro-music.com , www.castingnetworks.com/jburns (11/16)

SITUATION WANTED: CORPORATE CONCIERGE (LA) Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment. [email protected] (11/16)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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