JOBS OF THE WEEK

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Cynopsis: Classified Advantage
05.07.13

Good morning. It’s Tuesday, May 7, 2013, and this is your weekly issue of Cynopsis: Classified Advantage!

Welcome to Leadership Lessons, a new, regular column that focuses on conversations with senior managers and leaders in the TV world, speaking candidly about their professional journeys and how that informs what they look for when hiring new employees. Today, meet Jennifer Caserta, President and General Manager, IFC.

When was the first time you were in a leadership role?
When I began to run a larger department at Court TV as the Vice President of Ad Sales Marketing. I was responsible for setting the tone and goals of the six people who reported to me. It was meaningful because it was an emerging department that I had built and there was a real growth opportunity. I felt the responsibility for the first time. There’s a big weight to be carried. It was a balance between building a business and a team that needed direction.

What were early leadership lessons for you?
That one should never underestimate how much an organization craves leadership. It’s important to have a presence and affect a culture, that you put your method and vision out there. People feel a comfort when they have a consistent vision and goal. Sometimes there’s an inclination to pull back – but you should do the opposite.

What else was important to learn?
The difference between managing and leading. Management is more operational… a work chart and people who report into you. With leadership, it’s about reminding people what’s expected of them. You’re an ambassador for your business. You have to a lot more projecting of what you want people to do. 

Are you a better manager now than you were say, ten years ago?
Yes. I knew that I had to step it up as a leader, so I went to see an executive coach. Often times people who work for you hold back. But this coach brings best practices into perspective and it’s nice to have someone tell you if you’re on the right track. It worked out very well for me. It’s good to have someone tell you like it is. I did some soul-searching and thought about who I admired… that was a sub-motivation. It gave me a different presence and helped make me more outward-facing.

What kind of culture do you like to foster?
One of transparency and clarity. When IFC went ad-supported and we refocused the brand on alternative comedy, it was important to let the team know where we were headed and why. I thought that coming together as an organization twice a year was the best way to communicate. While it was effective, what I found out is that people preferred an informal setting once a month. So we have been doing that for two years. We buy everybody pizza and at the start of that meeting we reiterate in two sentences why we’re there and what our goals are. There’s no doubt that anyone outside my door doesn’t know what my goals are.

What are some of the qualities you look for when interviewing candidates?
An interview is almost like a date. You’re going to spend more time with a new employee than your spouse. So it’s important to know what drives the person. I don’t like to rush interviews. I prepare for them: I’d never read their resume 5 minutes before they walk in the door. During the interview, I try to make people comfortable. It shouldn’t be a one-sided conversation. I want to learn what motivates them; what their taste and style are. I ask questions like, “What are you watching on TV right now? What do you read? What’s interesting about social media today? Why did you get into cable TV?” Then it’s easier to morph the conversation into talking about IFC. Nothing bothers me more than people who don’t do their homework before an interview. Know what’s going on and understand why.

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Cynopsis Digital Webinar
Online Video: How the Heck Do I Measure This Stuff?

Date: May 21, 2013 // Time: 1:30-3:00pm ET

Speakers:
Joann Wolferman: Product Leadership, Ad Effectiveness [Nielsen]
Matt Timothy: President [VINDICO!]
Robin Wilson: VP, Operations [Blip]

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Should I be trying to market myself as a “personal brand” in my job search?

Yes! When I ran the Ivory Snow business for P&G, I always thought in terms of the four Ps:  product, packaging, pricing and promotion.  The same applies to you and your job search.

The product is you. What skills do you have to offer that are different from everyone else?  Consumers buy Ivory Snow because it makes the baby clothes smell nice and emotionally it makes Mom feel good about what she is doing for her newborn. What’s your hook? 

Packaging is the impression people have before they get to know you.  Is your photo on LinkedIn of good quality, warm and professional looking?  When people meet you at an event, do they find you engaging, likeable, articulate? Who are you following on Twitter?  Are they extremists of any kind and are you following hundreds of them?  That might not play well unless you’re interviewing with an organization in that space. 

Pricing is all about your value. First, don’t lie about past salaries. That’s grounds to rescind an offer and employers routinely check this information as part of the hiring process.  Don’t undersell yourself, but don’t miss out on an opportunity by being inflexible on price.  Employers know it’s a very competitive market and negotiate on that basis. Maybe you can negotiate a trial salary as part of getting the job and proving yourself, with a bonus at the end of it.

Last is promotion.  This is where your social media efforts trumpet you to the world. Thinking out of the box is your best strategy because there’s a lot of “noise” out there and you need to cut through the clutter.  Most everyone can tell you about eTrade because of their talking baby commercials. How are you going to get noticed?  Are you going to craft a cover letter that reads like an ad that is filled with insights about the hiring manager? Can you create a resume that looks like an eye because you want to work at CBS television?  How about buying a domain name that ties to the company/job opening and filling it with a highly customized presentation about why you are the only person who should get this social media position?

These are all highly effective ways to brand yourself in the eyes of the employer and nail the job.

AnnMarie Quintaglie McIlwain is a former marketing executive with Procter & Gamble and Johnson & Johnson. Today, as Founder and CEO of CareerFuel.net, she is a social entrepreneur who connects people with the information and inspiration they need to find work and start businesses. It’s free and most of the resources careerfuel.net recommends are, too! 

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A CYNOPSIS MESSAGE

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JOB OPENING: DIRECTOR, DISTRIBUTION ANALYTICS/A+E NETWORKS/NY: Develop quant models to est multiplatform viewing impact. Create data strategies & reporting. 7+yrs media/analytics. Adv deg pref. #xxxxxx, www.aenetworks.com/careers (5/11)

JOB OPENING: DIRECTOR, HR/CROWN MEDIA/LA: FT, directs and deploys day to day HR prog. and ops./7 yrs. Mgr. exp. & generalist background.More info & apply: http://www.hallmarkchannel.com/jobs (5/11)

JOB OPENING: DIR. AD SALES RESEARCH/CROWN MEDIA/NY: FT, works w/ Pricing & Planning /Research Dept. & Ad Sales Marketing/5 yrs. Sr Analyst/Mgr. exp.More info & apply: http://www.hallmarkchannel.com/jobs (5/11)

JOB OPENING: DIR. MKTG/THE PROMOTIONAL EDGE/LA: Dvlp/execute strategic B2B & B2C mktg campaigns in ent industry; strong writing & presentation skills; direct digital asset dev’t. 6-9 yrs. mktg exp. w/major brands. Resumes here: [email protected] (5/11)

JOB OPENING: SR. WRITER/PRODUCER/AMC/NYC: Proven experience writing and producing outstanding on-air promos at a broadcast or cable network required. Send CV & online reel to http://tinyurl.com/c27fsn8 (5/11)

JOB OPENING: PROMO EDITOR/AMC/NYC: Seeking self-motivated Avid editor with extensive experience creating on-air promos or trailers. Send CV & online reel to http://tinyurl.com/d6rpceu (5/11)

JOB OPENING: DIGITAL AD TRAFFIC COORD/NBCUniversal/NYC: Seeking an exp’d Digital Ad Traffic Coordinator responsible for managing cross-platform campaigns running on DailyCandy.com. Apply at www.nbcunicareers.com Position#9736BR (5/10)

JOB OPENING: DIR PR/Showtime/NYC: Oversee dev of media campaigns for orig. prog. Serve as Unit Pub on key series in NY. 5-7 yrs of TV publicity exp. at network/studio a must. Submit resume at www.sho.com/sho/about/careers (5/10)

JOB OPENING: DIGITAL ANALYTICS MGR/SHOWTIME/NYC: Generate metric reports for Showtime Anytime using Adobe & internal systems. Translate complex data & test results to share with all levels across the company. Apply www.sho.com/careers (5/10)

JOB OPENING: CREATIVE SERVICES PROD DIR/AMCN/NYC: Mng daily ops of on-air special projects for corp & all networks,liaison w/ multiple departments, handle budgets,great communicator,multi-tasker,detail-oriented, 6+ yrs prod mgmt exp. CLICK HERE (5/10)

JOB OPENING: PR COORDINATOR/Travel Channel/NY: Support VP Communications & PR dept. administrative needs, including press clips. 1-3 years exp in PR, preferably in tv or related field. Apply: www.scrippsnetworks.com Req. 3645 (5/9)

JOB OPENING: PROMO PLANNING ASSOC/SUNDANCE/NYC: freelance, maintain on-air flow & pacing of all breaks, serve as main contact to master control, supervise graphics, 2-3 yrs. exp. Click here (5/9)

JOB OPENING: TEMP  PROJ MGMT/IPTV – AMC/NYC – P.M. licensed digital assets for YEAH IPTV. Neg content delivery. Spvse media traffic. Create workflow, guidelines SOPs. Submit res http://tinyurl.com/d4gulxb (5/9)

JOB OPENING: AUDIENCE DEVELOPMENT MGR/FOX NEWS/NYC: focus on growth & digital analytics. Work w/internal teams to optimize strat for all digital properties. Knwldg Omniture/Comscore/Nielsen req’d. Apply: http://tinyurl.com/c4vhpw6 (5/8)

JOB OPENING: DATA SOLUTIONS ASSOCIATE/Univision/NYC: BA/BS & 1-2 yrs media research experience. Analyzes, compiles rsrch reports, and data preparation across platforms (Television, Radio, Digital). Apply [email protected] (5/8)

JOB OPENING: DIGITAL AD OPS COORD/NBCUniversal/NYC: Seeking an exp’d Digital Ad Ops Coordinator responsible for managing cross-platform campaigns running on MSNBC.com, NBCnews.com and Today.com. www.nbcunicareers.com. Position#9958BR (5/7)

JOB OPENING: EXECUTIVE PRODUCER/THE WEATHER CHANNEL/ATL: 8+ yrs live TV/copy edit/write/produce. 2 opngs: 1.Oversee morning programming/Network Exp a must. 3am-12pm 2. Wknd EP/cable or ntwrk bckgrnd. Apply: www.weather.com/careers (5/7)

JOB OPENING: MKTG MGR/TIME INC/NY: PEOPLE’s Digital Aud Dvlpmnt team seeking mktr to promote first suite of entry level digconsumer rev products, acquire subscribers through online mktg campaigns at cost effic ROI. 5+ yrs exp. Apply here: www.timeinc.com/careers (5/7)

JOB OPENING: PRODUCER/NYC: 5+ yrs exp-Branded Entertainment. Oversee creative, execution, project mngmnt. Need to have creative, multitasking, orgnz’tl & client skills. Must have prior prod exp. [email protected] (5/7)

JOB OPENING: BRANDED ENTERTAINMENT ADMIN ASST/NYC: for Pres of division. Resp include: phones, scheduling, expenses, errands, travel and creative dvlpmnt. Must be detail oriented and organized. [email protected] (5/7)

JOB OPENING: AE, DIGITAL MEDIA TRAINING/NYC: Seeking AE with 2+ yrs. exp. in TV, Radio, Print or digital space to sell digital sales training programs. Apply to: [email protected] (5/7)

JOB OPENING: SALES PLANNER/THE WEATHER CHANNEL/NYC & LA: Partner w/ ACCT MGR to dvlp Sales Strategy for TWC Media Solutions advertisers/prospects. Cable Sales Planning Exp, Strong excel knwlg req’d as well as VC!/MediaMath. Resumes to: [email protected] (5/7)

JOB OPENING: VP, CREATIVE DIRECTOR/Comedy Central/NYC: Leading creative brainstorming sessions with CC SVP, Editorial Director, Art Director and producers. BA Deg & 7-10 yrs writing/prod/shooting exp. Apply here (5/7)

JOB OPENING: SR WRITER-PRODUCER/DISNEY XD/BURBANK: min 7 yrs exp write/produce spots. Creative Leader. Comic idea machine/lead/manage multi projects/Direct VO talent and field crews www.disneycareers.com REQ 90147 (5/4)

JOB OPENING: POST PROD/MNGR TECH SRVCS/HIT/NYC: Mng team servicing all prgrmng content for brdcst, Home Entertainment, Web, IP. Knwldg of post prod, DVD, Dubbing, HE mastering. Strong mngt & budgeting skills. www.Mattel.com/careers.com (5/4)

JOB OPENING: ANALYST-ADV PLATFORM/AMCN/NYC: coord meta data & non-video assets for syndication across all platforms,QC content deliverables, 1+yr exp in data/info mgmt CLICK HERE (5/4)

JOB OPENING: SCHEDULING COORD/WETV/NYC: accurate, timely input of all schedules & content related data, track viewer inquiries, conduct competitive analysis. CLICK HERE (5/4)

JOB OPENING: DESIGN DIR/REELZ/Albuquerque: Lead & manage design team. Oversee brand mgmt, creative direction for on-air, print & web. Mng all of phases of creative work. 5+yrs exp. Apply: [email protected] (5/4)

JOB OPENING: MGR COMMUNICATIONS/NBCUniversal/NYC: Generate publicity for Bravo programming. 3-5 yrs comm exp pitchng, bookng & coverng media intvs. Exp workng w/talent. Reality exp strongly preferd. www.nbcunicareers.com (9819BR) (5/3)

JOB OPENING: CUSTOMER ACQUISITION MGR/FANDANGO/LA: Oversee all aspects of srch engine mktg, affil mktg & various other direct response mktg initiatives. 4+ yrs exp mngng acquisition mktg campaigns. Apply here (5/2)

JOB OPENING: LOYALTY & RETENTION MKTG MGR/FANDANGO/LA: Partner with Dir, Digital Mktg to dvlp segmentation contact and offer strategies that increase customer engagement and retention. Ba DEG 4+yrs exp consumer mktg. Apply here (5/2)

JOB OPENING: SOCIAL MEDIA MKTG MGR/FANDANGO/LA: Implement social media strategy and best practices across various platforms and social communities. Ba deg and 4-6 yrs mktg exp Demonstrated passion for social meda a must. Apply here (5/2)

JOB OPENING: MGR, CONSUMER INSIGHTS/LA/E! and Esquire Network: 5+ years’ experience in primary research, utilize primary and secondary research tools to generate insights that impact the business. http://tinyurl.com/cdvb228 (5/2)

JOB OPENING: SR DIR PUBLICITY/A&E/NY: Dev & implement pub strategies & campaigns resulting in positive media placement. 10 yrs exp in TV prgm pub and/or public/media relations. Apply: www.aenetworks.com/careers.html (5/2)

JOB OPENING: SR.MNGR/MNGR, BRAND & CREATIVE STGY/CHARTER/STAMFORD, CT: Develop & execute ad cmpgns. Strong prjct mgmnt skills 4+ yrs Agency or Client exp. Ability 2 work in nibble envrnmnt. Kwldg of TV prod a plus; Apply: www.charter.com (5/2)

JOB OPENING: AD SALES PLANNER/NUVOtv/NY: Temporary-support/asst. Ad Sales dept. 2+ yrs exp. req. Analytical, Excel and comm. skills req. Industry & Dealmaker exp+. Resume to: [email protected] EOE (5/2)

JOB OPENING:  SALES PLANNER/Screenvision/NYC: Sales acct management support, sales reporting, campaign tracking, Need BS+3yrs media exp, strong excel. Apply at www.screenvision.com (5/2)

JOB OPENING: POST SUPER/Jupiter Ent./NYC: Hire/schedule/manage post for multiple series. Oversee workflow/output, communicate w networks&senior mgmt. 5+ yrs in post, mgmt. exp. Resume: [email protected] (5/1)

JOB OPENING: MANAGING EDITOR SPORTS MEDIA/THE WHISTLE/NYC: Experienced multimedia editor to lead digital team for creation of daily editorial agenda & content development for teens sports brand. Resume: [email protected] (5/1)

JOB OPENING: ACCT MGR/NYC: Bilingual Spanish AE to dvlp new biz for ad sls @ client & agcy lvls on all SXM channels, incl Latino. Own sls process from pitch to close & acct mgmt thru-out campaign. Some travel. [email protected] (4/30)

JOB OPENING: DIG. MKTG MGR/MTV INTEGRATED MKTG/NYC: Conceptualize digital and convergent mktg opps in response to RFPs & to proactively take to mkt. 5 yrs exp mktg w/major brands as a client or partner. More info/apply here (4/30)

OTHER INDUSTRY JOBS OF INTEREST…

responsible for overseeing the financial planning, budgeting and forecasting for Patch
Director of Finance, Patch
Patch
NYC NY
http://corp.aol.com/careers

budgeting, forecasting, financial strategy, scenario modeling, target setting and long-term business planning
CFO, AOL Networks
AOL
NYC NY
http://corp.aol.com/careers

be a strategic partner with and report to the CEO of the AOL Brand Group
CFO, AOL Brands
AOL
NYC NY
http://corp.aol.com/careers

responsible for the strategy and development of the Patch mobile experience, including apps for iOS and Android, as well as our mobile web experience
Senior Product Manager, Mobile
Patch
NYC NY
http://corp.aol.com/careers

contribute vision and creativity to our product strategy conversations and will work diligently to bring rigor to our product development process
Senior Product Manager
Blip Networks
NYC NY
http://blip.tv/careers

responsible for project/deal negotiations and drafting agreements for development, production, financing, distribution and licensing of television product and other rights
VP, Business Affairs
ION Media Networks
NYC NY
http://www.ionmedianetworks.com/careers

overall responsibility for the design, development and delivery of effective HR strategies
VP, Human Resources, Technology
NBC Universal
NYC NY
http://www.nbcunicareers.com/

responsible for strategic planning and scheduling content grids for growing health and wellness channel
Director of Program Scheduling
Veria Living TV
NYC NY
http://www.veria.com/tv

develop and maintain strong personal relationship with senior clients
Vice President, Brand Communications
PMK*BNC
NYC NY
http://pmkbnccareers.com/

develop and manage project forecasts, budgets and plans
VP/Group Director, Technology
Digitas
Detroit MI
http://www.digitas.com/#/careers

manage day-to-day client relationship including articulating our view on digital business philosophies
VP Group Account Director
Digitas
Chicago IL
http://www.digitas.com/#/careers

responsible for sourcing, developing and closing partnerships with branded publishers and developers
Senior Manager, Publisher Business Development
BrightRoll
San Francisco CA or New York City NY
http://www.brightroll.com/careers/

develop, grow, and manage the digital strategy for their assigned territory
Digital Sales
Martini Media
San Francisco CA, NYC NY, Detroit MI
http://martinimediainc.com/about/careers/

lead the development and on-time completion of complex integrated customer and prospect presentations and drive on-time delivery
Marketing Manager
BrightRoll
San Francisco CA
http://www.brightroll.com/careers/

responsible for delivering renowned world-class service to our customers and become an integral part of building the Minted brand
VP of Customer Care
Minted
San Francisco CA
http://www.minted.com/jobs

partners with CEO to build a strong, well-rounded, and effective senior management team, including coaching each executive to manage transition caused by rapid growth
Vice President, People
Minted
San Francisco CA
http://www.minted.com/jobs

develop, manage and execute multi-phased digital marketing initiatives as the film’s primary digital brand strategist and steward, including website development, ad creative, social strategy and game development
Vice President of Digital Theatrical Marketing
20th Century Fox
Los Angeles CA
http://www.foxcareers.com/

source, negotiate and close international sales partnership
VP of Monetization
Maker Studios
Los Angeles CA
http://www.makerstudios.com/careers/

drafting and negotiating employment, settlement and termination agreements
Director, Employment Counsel
Universal Music Group
Santa Monica CA
http://www.universalmusic.com/company/jobs

develop new business and nurture existing relationships with valued clients
SVP, Strategic Marketing & Brand Development
Capital Music Group
Hollywood CA
http://www.universalmusic.com/company/jobs

Fred Amoroso has announced his resignation as Chairman of the Board of Directors of Yahoo! He will continue to serve on the board until the shareholders meeting on June 25, at which point Maynard Webb Jr. has been selected to serve as interim chairman.

Sandy Cannold has been named Executive Producer and Senior Business Editor of ABC News. A 13 year veteran of CNBC, Cannold will oversee business and economics specialists, including GMA Weekend Anchor Bianna Golodryga, Linzie Janis, Zunaira Zaki and Rebecca Jarvis. Robin Sproul, who just celebrated her 20 year anniversary as Washington Bureau Chief, will expand her role to serve as Executive in Charge of This Week. Sara Just, who has held senior roles at Nightline, GMA and Digital, will become the Deputy Bureau Chief in Washington.

BabyFirst, which is completing its transition from a subscription-based service to a basic cable network, has appointed Matt Gentile to the newly-created position of Senior Vice President of Advertising Sales and Sponsorships. Gentile previously served as Vice President Advertising Sales for Comcast/NBCU, where he represented major network brands including Sprout, E! and Style.

Marco Bassetti has been appointed CEO of Banijay Entertainment. Bassetti, formerly president of Endemol Worldwide, will be responsible for the international development of Banijay Group. Francois de Brugada, who joined Banijay as Executive Vice President in 2008, has been promoted to COO of Banijay Group.

Rich Riley has been named new CEO of Shazam Entertainment, the music discovery and budding TV app vendor based in the U.K. Riley, who last served as executive vice president of Yahoo, succeeds Andrew Fisher, who will remain on the board and become non-executive director of Shazam.

Gary Auerbach has been named Executive Vice President, Development and Programming for Wilshire Studios, formerly Comcast Entertainment Studios, effective May 1. Auerbach joins Wilshire Studios from Go Go Luckey Entertainment, where he was founder and partner. In this newly created role, Auerbach will oversee  all development, as well as production of current series The Soup, Fashion Police, Live from the Red Carpet and True Hollywood Story for E!, Giuliana and Bill for Style and The Nerdist for BBC America.

ABC News is expanding its investigative unit. James Gordon Meek is joining the Washington bureau as an investigative producer. Josh Margolin is joining ABC News as a senior investigative reporter. ABC News Radio correspondent Aaron Katersky is expanding his duties to include investigative reporting. Lee Ferran is taking on a larger role within the investigative unit as the new editor of The Blotter on ABCNews.com.

Fusion has named Maritza Puello as Managing Editor for Newscore. Puello, formerly of NY1 Noticias, the only 24-hour Spanish-language local news station covering New York, will oversee Newscore’s news gathering team and coordinate breaking news coverage.

Derrick Ashong is joining Fusion as an anchor. He will cover politics, cultural events, the big headlines of the day and entertainment and social media trends. Ashong previously anchored The Derrick Ashong Experience on SIRIUS XM’s Oprah Radio and The Stream on Al Jazeera English.

JWT Canada has made two new hires for its Toronto office. Ryan Spelliscy, formerly Co-Creative Director at Sid Lee Toronto, has been named SVP, Creative Director. Carolyn Bingham, formerly Group Account Director at Zulu Alpha Kilo, has been appointed Vice President, Creative Operations. Spelliscy will be charged with supporting and executing the creative vision. Bingham will lead creative services, broadcast production, traffic and print production.

CMT has appointed Jon Unger and Mike Maniaci as the network’s newest Managers of Development in Los Angeles and New York, respectively. Unger and Maniaci join Development Manager, Matt Trierweiler in helping to oversee the development of a broad range of the network’s programming. Unger previously served as Manager of Development of Pilgrim Studios. Maniaci previously served as Director of Development for Pipeline 39 Entertainment.

Sascha Uzzell has been hired as Director of Accounts for New York marketing agency Campfire. Uzzell will overseeing and grow the agency’s relationships with current and prospective clients and help manage the agency’s account services teams. She joins Campfire from Safari Sundays in New York, where she served as Vice President and Senior Director.

ITV Studios America has promoted showrunner John X. Kim to Senior Executive Producer. Kim is the co-creator and executive producer of The First 48, the real-life homicide investigation series now in its 15th Season on A&E. He is also executive producer of A&E’s After the First 48 and The Killer Speaks and the upcoming The Mathis Project on BET.

Go Go Luckey Entertainment has announced several promotions. Julie Auerbach has assumed the role of Chief Content Officer. Henry Capanna has been elevated to CEO. Tina Gazzerro Clapp has been named President, Reality. David Franzke has been appointed Chief Operating Officer, and Richard P. Ryba has been named Chief Financial Officer. In addition, Bill Castonzo has been promoted to Vice President, Development, and Olivia de Courson to Director, Development.

Maha Al-Emam has been named Vice President of Product and Technology at Daily Candy, the source for expertly-curated discoveries of fashion, food, and fun. Al-Emam, formerly Head of Global Product at Bloomber.com, will lead development of a product strategy that enables DailyCandy to deliver industry-leading consumer-facing products and services across multiple platforms including web, e-mail, mobile, and social. 

Eric Lieberman has joined Fusion as Vice President and General Counsel. Lieberman last served as General Counsel for the Washington Post, where he was responsible for legal affairs, government affairs, public relations and community relations.

Seattle headquartered Screaming Flea Productions is upping two of its key executives. Dave Severson, previously Vice President of Production, has been named Co-President and General Manager. A founding member of the company who has served as EP on Hoarders and Sell This House, Severson will oversee SFP’s growing creative and production business. Trent Eyring, previously Controller and CFO, has been promoted to Co-President and Chief Financial Officer. Also a founding member of the company, Eyring will oversee financial and operational business.

Loud TV has hired its first key executives. Julian Locke has been named Executive Vice President, while Lauren Deen has been appointed Senior Vice President, Lifestyle Development. Both executives previously worked at Leopard Films USA, where Locke served as vice president and Deen served as associate vice president of development.

Steve Natole has been appointed Director of Sales, Western Region of Radiate Media. Natole’s multi-media background includes NBC Universal Television and BusRadio.com. He also launched KDAY 93.5 FM in Los Angeles as Station Manager/GSM.

Pilar Gerasimo has been named Executive Healthy Living Editor of The Huffington Post, effective May 15. Gerasimo, the founder and editor-in-chief of Experience Life Magazine for the last 12 years, will oversee HuffPost’s Healthy Living coverage in the US, across all international editions, and on HuffPost Live. She will also oversee the expansion of HuffPost’s mobile app, GPS for the Soul, and the HuffPost OWN section and collaboration.

Triple 7 Public Relations has hired industry veteran Alfred Hopton as a full-time publicist, effective immediately. Hopton previously worked in the corporate entertainment division for Baker Winokur Ryder handling media relations for such companies as WWE, Ripe Digital, MEN7/Bennett Media, The Gersh Agency and Gersh Sports, and New Wave Entertainment.

Peter Levinsohn is joining Universal Pictures as President and Chief Distribution Officer. Levinsohn last served as President of New Media and Digital Distribution for Fox Filmed Entertainment. In his position, Levinsohn will oversee worldwide home entertainment, new media and digital strategy, technology, and international and domestic television distribution. 

Michael Berkman has been named Vice President and Creative Director of Fusion, the new network from ABC and Univision. Berkman will lead creative development across linear, digital and mobile platforms. A 15 year industry veteran, Berkman has managed a wide variety of teams and won multiple awards for his work with AMC, IFC, MTV, MLB, Discovery, WE and more.

WorldNow, the online technology, content and revenue-solutions company for local media, has expanded its reach to include Social Media services and has hired Piers Mathieson as Social Media Director. Mathieson has built communities and brand strategies for numerous clients in the music and entertainment industry.

Cindy Sivak has joined Classic Rock Society of America in the newly created position of Vice President/Content & Talent and Executive Producer. Sivak will be responsible for overall CRSA programming and music industry outreach, including curating its archive of radio shows and artist interviews, booking of musical talent, and executive producing its live streaming Pay-Per-View concert series. Sivak previously headed Sivak Entertainment, producing content for TV, radio, and digital.

Later — John
John Cox for Cynopsis: Classified Advantage
[email protected]
05.07.13

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