Tuesday, May 3rd, 2011

Cynopsis: DIGITAL

05/03/11

Good morning, it’s Tuesday, May 3, 2011, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis edition online, click here.

Many news sites saw big bumps in traffic in the last two days due to massive interest in Osama bin Laden’s death. CNN.com, for one, reported that its page view traffic had more than tripled its average for the time period from 10p Sunday night when the news broke through 1p on Monday. Page views reached 88 million, and the number of video starts leapt by more than 8 times the average, clocking in at 13.8 million video stats. In addition, CNN.com on Sunday generated 2.6 million live video views, more than 100 times the usual levels. Mobile viewing ticked up too, with CNN’s mobile Web site seeing a 153% increase on Sunday in page views. Not surprisingly, the interest in the story is also spiking engagement levels on news sites on Facebook. According to social media tracking firm ContentAide, the top updates on Facebook are bin Laden related, with Fox News leading that charge with 37,000 likes and more than 6,000 comments for its status update reporting the death. MSNBC.com followed with nearly 3,000 likes and more than 470 comments, with ABC News third at more than 2,000 likes and 500 comments, Content Aide said.

~ MULTIPLATFORM CONTENT NEWS ~

NBC is upping its local news output at its owned stations in Dallas, Miami and California. The broadcaster is launching this week round-the-clock local news channels in those markets that will run on digital multicast channels and local cable systems. The so-called “California’s Nonstop Channel” will draw on resources from NBC’s owned stations KNBC in Los Angeles, KNTV in San Francisco, and KNSD in San Diego. In Miami, the WTVJ station will also extend its evening newscast by 30 minutes as part of this news overhaul. NBC also said its Telemundo-owned stations will produce an additional 1,000 hours of news and information programming each year with more details coming during the summer.

Cablevision rolled out an upgrade to its triple play product, dubbing the latest version the Ultimate Triple Play. Cablevision said the new package offers faster Internet and better PC-TV integration. The three services are packaged to new customers for $99.80 per month for the first year.

Aiming to capture the attention of online moms, Federated Media plans to launch DailyBuzz Moms, an online site with editorial content from Clorox on topics of interest to moms. The site will also curate content from many popular mom bloggers.

Nickelodeon and Major League Baseball paired up to launch Nicktoons MLB for the Xbox 360. The game has Nicktoons characters like Spongebob Squarepants and Ren and Stimpy squaring off against players from all 30 Major League Baseball teams. The companies involved said they will support the rollout this summer with social media as well as events in Major League ballparks.

~ INNOVATORS & START-UPS ~

Social media newcomer ShoutOmatic is aiming to bring some noise to Twitter and Facebook. The recently-launched company said its new social networking tools let users record and broadcast digital messages so their actual voices can be heard in their status updates. ShoutOmatic expects to gain traction with celebrities and performers using social media.

Google has been revamping its Google TV product, according to published reports. The tech giant is likely to introduce a new version of Google TV with a better user experience, more Android apps and a faster chip set, Business Insider says.

Social TV company SocialGuide has inked a deal with Tribune Media Services to incorporate its TV schedules and program descriptions into the SocialGuide service.

~ DIGITAL ADVERTISING ~

Social media ad revenue is poised to skyrocket from $2.1 billion last year, to $8.3 billion by 2015, according to a new local media forecast from research firm BIA/Kelsey. The bulk of the ad dollars will still be allocated to display ads over the next few years, but money for formats such as Twitter’s “promoted products” will ratchet up soon, BIA/Kelsey said. BIA/Kelsey’s definition of social media advertising does not include virtual goods and rewards, social gaming, social commerce or social marketing.

Virgin Mobile is slated to launch a new cross-platform marketing campaign tied into consumer interest in celebrity gossip and lifestyle. The marketer has cast an unknown “celebrity couple” to become the centerpiece of its campaign, appearing in TV, print and digital Webisodes chronicling their supposed rise to fame, in an interesting twist on marketing, reality shows and digital advertising, playing off the pop culture obsession in keeping up with celebrities

~ TRENDS, RESEARCH, ETC. ~

During the first round of the NBA playoffs, NBA.com doubled its video use over last year’s coverage, serving up more than 200 million video streams. Page views rose too, by 29% to more than 600 million, and daily uniques shot up 68% to more than 7.5 million. Mobile fared well too with NBA Mobile garnering an 87% increase in downloads over last year.

The National Football League said fans doubled their video consumption of the recent draft, watching 11.4 million NFL.com video streams during the three-day event and more than four times as many live streams. Via mobile, NFL delivered nearly 1 million video streams during the just-completed draft.

Feel like you’re always on? You’re not alone. A new study from Curation Nation author Steven Rosenbaum, also CEO of Magnify.net, on digital habits found that most people say they are connected to the Web from the moment they wake up until they go to bed. About one-third of respondents said they check email in the middle of the night, while more than half say they never turn off the phone. But most workers don’t feel more productive as a result of this behavior. Instead, about 47% say they are unable to answer all their email, while 41% say they miss important news, so they’re checking email more, working weekends and sleeping less.

~ GADGETS & APPS ~

Online video platform provider Brightcove said the U.S. Patent and Trademark Office has awarded it a patent relating to “many aspects of online publishing and distribution of digital media, such as styleable player experiences, rights management, affiliate syndication, advertising policies and analytics.” Brightcove is one of the original tech leaders in the online video space. Whether this patent becomes a sore spot for its competition remains to be seen.

SyFy is rolling out its apps on Android mobile devices starting May 3. That includes apps from SyFy.com lifestyle blogs Blastr and DVICE that track behind-the-scenes news in entertainment, science and technology. SyFy will also update its Apple apps at the same time. The network says Blastr and DVICE have generated more 225,000 combined installs to date and more than 5 million average monthly page views.

~ EXECUTIVE MOVES ~

Media agency Mindshare named marketing executive Chris O’Brien as Managing Director, Digital Office Lead, for Mindshare Chicago. He will report to Dan Reaume, head of Mindshare’s Chicago office. O’Brien previously worked at Razorfish in Chicago.

AOL‘s online fashion site, StyleList.com, has nabbed Jenny Kang as Senior Fashion Editor. It’s a big win for the site since she joins from traditional publishing, having most recently worked at Lucky magazine. AOL said Stylelist was the #1 site in the fashion/Style/Beauty category in March according to comScore.

~ WEBSITE OF THE DAY ~

Forget about hot moms. How about hot dads? iVillage is hosting its first annual Hot Dad Contest and the lucky winner will be announced on Father’s Day June 13. The contest is already underway though, so be sure to check out all sorts of hot dads, such as hottest military dad, hottest tattooed dad, hottest single dad, hottest fireman or policeman dad and others at www.iVillage.com/hotdads .

A CYNOPSIS MESSAGE FROM ATAS

Join Donald J. Trump for An Evening with “Celebrity Apprentice“

Go to http://www.emmys.com/celebrity-apprentice

Together with Donald Trump Jr. and Moderator Jim Cramer from CNBC’s Mad Money,

learn how these celebrities became “passion players” in the world of business!
STAR JONES • MARLEE MATLIN • MEAT LOAF • JOHN RICH

Later – Daisy
Daisy Whitney, new media reporter and author of The Mockingbirds, filling in for Wayne Karrfalt for Cynopsis: Digital

05.03.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: SR DIR-PROGRAMMING OPS/BET Networks/DC: Min 5 yrs at mgmt. level in TV Programming Operations- apply: [email protected] (5/7)

JOB OPENING: ANALYST, PROGRAMMING STRATEGY/BET Networks/NY: Min 2 years in cable TV research exp. Program Planning exp a plus- apply: [email protected] (5/7)

JOB OPENING: ONLINE & SOCIAL MEDIA ASST/Culver City: Coord mult dig. campaigns for clients; 1+ exp; Able to create/mng proj. plans for mktg campaigns a must; strong speaking/writing/presentation skills. Apply/req full info [email protected] (5/7)

JOB OPENING: SR ACCOUNTANT/ Culver City: -Compile & analyze financial info; prepare statements/reports; Min 3 yrs exp; production/advertising exp preferred. Apply & request full job descript. at [email protected] (5/7)

JOB OPENING: WRITER PRODUCER/Tru TV/NY: 3-5 yrs TV promos/creative serv. dep/agncy. Adv writ./produc. skills-. Resp dev., write/produce on air promos. Must know TruTV brand and convey in promos. Reel/resume: [email protected] (5/7)

JOB OPENING: VP, INT’L RESEARCH VIACOM INT’L/NY: Lead headquarter rsrch, insights & snr mgmt reporting for int’l brands. Ratings, insights research exp.Budget,team,& project mgmt exp. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (5/7)

JOB OPENING: COORDINATOR, STRATEGIC MKTG/USA Network/NYC: Overall support for the Strategic team,responsible for budget record keeping,coordination of Hot Topics, ensuring accuracy for all sponsorships. www.Nbcunicareers.com req#1646 (5/6)

JOB OPENING: SALES COORDINATOR/Englewood, Co: Resp for daily account mgmt and support to the National Account Manager and the GM of Advertising Sales. BA degree and 2+ yrs of TV/Media exp. http://tinyurl.com/3qc5bxh (5/6)

JOB OPENING: JOKE/COMEDY WRITER/The Ellen DeGeneres Show/LA: For observational-style monologues. Flex/fast/positive person a must w/unique take on life. 2+yrs writing exp-fast-paced envir. req’d. Res: [email protected] (5/6)

JOB OPENING: SALES PLANNER/TV Guide Network/NY: Build media plans, steward deals, assist AE in sales process, 3+ yrs agency/network exp. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (5/6)

JOB OPENING: DIR PRGMMNG & SCHEDLING-INTERNATNL/SUNDANCE/NY: Ovrsee planng & schedlng of prgmmng/contnt for intl distribtn effrts to maxmze viewrshp. 5+yr exp brdcast/cble w/internatnl mkts & emergng pltfrms [email protected] (5/6)

JOB OPENING: HR BUSINESS PARTNER/Discovery/NY: responsible for providing a blend of strategic & tactical HR support to dvlp/engage/retain talent ;5+yrs exp progressive HR generalist. www.discovery.com #3506 (5/5)

JOB OPENING: VP DEVELOPMENT/LA: LA reality company looking for devt exec with real track record of getting multiple shows on air. Competitive salary. 5+yrs exp. Resume with references: to [email protected] (5/5)

JOB OPENING: DIRECTOR, DEVELOPMENT & PRODUCTION/SABAN BRANDS/LA: 5+yrs TV Animation & Live Action series Development & Current Production experience. Apply: [email protected] (5/5)

JOB OPENING: PRODUCT DEVELOPER, NICK DIGITAL/Nickelodeon/NYC built interactive digital products previously in the Entertain/publishing arena. Knowledge of presentation layer tech EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (5/5)

JOB OPENING: DIR PROMO & ACTIVATION/AMC/NY: 8+yr exp devlopg/executng strtegic promo prtnrshps/campgns & licnsng for TV/Cble or Agncy. Exp findng/pitchng/closng natnl prtnershp deals to deliver rating goals. [email protected] (5/5)

JOB OPENING: DIGITAL MEDIA PLANNER/Fox Hispanic Media/NY: Build digital media plans that support online & mobile sales. 2+ yrs exp in digital ad sales or agency exp. Must be bilingual Spanish/English. www.foxcareers.com ref FNG0000385 (5/5)

JOB OPENING: ACCT MANAGER, DISTRIBUTION/TV Guide Network/NYC; Directly impact the distribution of a long-standing network working with cable/sat partners. Reports to VP. Fwd resumes to [email protected] (5/5)

JOB OPENING: AUDIENCE DVLPMT MGR/NYC: Be key consumer mktg lead for InStyle.com, helping to drive site’s audience growth while mktg new/enhanced dig. products. 2+yrs Dig. Exp/1+ yr social media mktg exp. Apply: timewarner .com (5/5)

JOB OPENING: MARKETING COORDINATOR DIGITAL MEDIA/Disney ABC Television Group/Burbank, CA: Project mgmt & execution of various digital marketing initiatives Min 1 yr of Marketing support exp. Apply: disneycareers.com REQ 295613 (5/4)

JOB OPENING: DIGITAL RESEARCH/NEW YORK: Entry level. submit/analyze quant digital reports to support online brands. comScore/Omniture exp pref https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=96929 (5/4)

JOB OPENING: DIR, LEGAL & BUS AFFAIRS/AETN/NY: 8+ yrs. exp. Handle licensing & transactions for int’l. syndication & channel businesses. Apply to: www.aetn.com/careers.html#96100 (5/4)

JOB OPENING: DIR, PRGRMNG & RSRCH/WGN AMERICA/NYC: Analyze prgrmng audience delivery, demogrphcs & psychogrphcs. 6+ yrs cable sales & rsrch w/ expert understanding in cable rating systms. Apply online: http://www.tribjobs.com/ (5/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY: MARKETING /Teaneck, NJ: 20 hrs wkly; National music education franchise business seeking creative, hands-on, multi-tasking interns for marketing department. Reliability a must. Apply: [email protected] (5/10)

SUMMER INTERNSHIPS CREDITS ONLY: GRAPHIC DESIGN/Teaneck, NJ: 20 hrs wkly. National music educ. franchise business seeking design intern w/ strong skills in Adobe Photoshop, Illustrator and InDesign. Word/Powerpoint is a +. Apply: [email protected] (5/10)

SUMMER INTERNSHIPS CREDITS ONLY: MEDIA FIRM/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject). (5/5)

SUMMER INTERNSHIPS CREDITS ONLY: ENTERTAINMENT FIRM/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “nternship” in subject). (5/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SALES PLANNER/NYC: 2+ yrs Sales Network exp. created sales proposals/power point presentations, online marketing/promotions, media math, detail-oriented, multitask, prioritize, MS Office. Contact [email protected] (5/10)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (5/10)

SITUATION WANTED: SALES POWERHOUSE in LOS ANGELES 8+ years of Domestic and International experience in Media Sales, a powerful sales closer w/ strong Rolodex of clients and guarantee of results!email me at [email protected] (5/7)

SITUATION WANTED: MARKETING/MARCOM -Successful media and ent mktg executive with experience in market planning, branding and developing advertising, promotion, & PR prgrms for traditional & digital media companies [email protected] (5/7)

SITUATION WANTED: POSTING: TALENT PRODUCER—12+ yrs. expr. Booking A-List talent from entertainment to sports, music to reality. EMAIL: [email protected] (5/6)

SITUATION WANTED: DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (5/6)

SITUATION WANTED: CREATIVE SERVICES – 20+yrs exp in radio news and TV promotion, plus automotive aftermarket and national nonprofit marketing. Seeking gig in AZ. More on LinkedIn or contact [email protected] (5/5)

SITUATION WANTED: RESEARCH ANALYST/NYC: 2 yrs @ media agency, TV, sports, biz IQ. Nielsen, syndicated research, MS Office, et. al. Social media exp. via sports media. Business bachelor’s & MBA. [email protected] (5/5)

SITUATION WANTED: Creative, PR/Marketing or PA job in Children’s or Creative Media. 3+ years in freelance media production, script, e-learning, game ideas. Also a voice talent/singer. Imaginative hard worker. [email protected] (5/4)

SITUATION WANTED: SHOOTER/DIR/PROD/CREATIVE EDITOR NY/BOS/LA:17+ yrs, worldwide exp: PBS Kids, CBS, BBC, Oxfam, MINI, History Channel, iPhone Apps. reel & website: www.GraziosoPictures.com iPhone +1 (617) 216-7554 [email protected] (5/4)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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