Tuesday, May 31st, 2011

Cynopsis: DIGITAL

Good morning, it’s Tuesday, May 31, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

In an encouraging sign for studios and content creators, the G8 economic block issued a lengthy statement on Friday recognizing the importance of intellectual property in democratic society and indicating a tougher stance on digital copyright infringement around the globe. While bullish about new developments such as cloud computing, social networking and citizen publications, the 93-item treatise warns against “challenges in promoting interoperability and convergence among our public policies on issues such as the protection of personal data, net neutrality, transborder data flow, ICT security, and intellectual property.” The statement also recognized the need to deal with cyber security issues and “attacks against the integrity of infrastructure, networks and services”.


As Apple inches closer to lining up content for its “iCloud” music locker service – the company has reportedly signed three of the four major music labels with Universal Music the only remaining holdout – some details about what the service will look like have emerged. A patent application explains that the service will have the ability to access any song you want to listen to on cloud-based servers, storing only a 30-second preview of the song on your device. iCloud will also have the ability to mirror your entire iTunes library in the cloud, per Businessweek, replacing lower-quality files with high fidelity ones and delivering tracks in a number of gadget-compatible formats. Less clear is what the service will cost; Apple has to recoup these new licensing fees somehow. One theory is that iCloud will be tied to the $99/year MobileMe storage service, which allows users to sync their mail, Safari bookmarks, documents, etc. between their Mac computers and iOS devices.
News spread about late rapper Tupac Shakur being alive and well and living in New Zealand after hackers planted the story on a PBS website on Saturday night claiming as much. PBS confirmed that the website had been hacked on its official Twitter account early Monday morning, by which time the story had been removed. (It had been posted on the “PBS NewsHour” site, produced by WETA-TV in Arlington, Va.) There was no mention of Jim Morrison.
Amazon sold about 440,000 99-cent downloads of the new Lady Gaga release “Born This Way” across the two days of the promotion, according to Billboard. The company will pay about $7.40 per sale or $3.18 million overall when wholesale costs are factored in – not bad for a story picked up by hundreds of news outlets.


Some more details have also emerged about Facebook‘s content sharing plans. The social networking giant has expanded its talks with Spotify to include video companies such as Netflix to allow users share the movies, TV shows, books, news and music they are consuming with the their friends, reported the NYTimes. Facebook wouldn’t license the actual content, but lists of what your friends are watching, reading or listening to would be displayed in a continuous feed and friends would gain access to the same content with a single click.
Metacafe has partnered with StrikeTV to ask viewers pick their favorite of the seven original web series (one for each day of the week) from well-known creators in Hollywood, including writers from The Simpsons, The Office and various major motion pictures. Each featured series will present four short-form episodes during the voting period ending June 13, with each individual episode to be premiere on the channel each day at 11:00 a.m. PT. The MetaVote audience-favorite pick will be picked up for a second season by the video sharing site, supported by a sponsoring brand advertiser.


Video ad network YuMe has integrated its ad platform with over-the-top streaming video platform Roku, creating a new software developer’s kid (SDK) to provide a further way for third-party content creators to monetize their work. DreamTV and Blastro Networks are among the first publishers to utilize the solution.
introduced a new 3D iPad ad technology in partnership with mobile ad network InMobi to promote a new Weather Channel series “From the Edge,” reports the BBC. The platform allows users to flip and turn products to see all sides and to see different perspectives of the product as the page scrolls up and down. The Weather Channel series follows photographer Peter Lik as he travels across the U.S. in search of the perfect photo.


That didn’t take long. Ebay’s PayPal has already filed a lawsuit against Google claiming its new Wallet program (which allows you take pay for things with a wave of your cell phone) has stolen pieces of its intellectual property from the online payment service. PayPal spent three years trying to work out a deal enabling the company to handle payments for Android smartphones, only to see Google scuttle the talks and hire away PayPal lead negotiator Osama Bedier to handle its own negotiations, according to court documents.
The FCC has asked AT&T to provide evidence that it doesn’t have enough spectrum to provide future services, the main justification for its merger with T-Mobile. The FCC also wants to know whether AT&T would keep the T-Mobile brand and its pricing plans. Meanwhile opposition against the merger is crested as today’s deadline for filing former petitions against it loomed. More than 25,000 filings had been submitted as of Friday, with more than 10,000 pouring in since Thursday alone.
The MPAA has requested an injunction against online movie rental service Zediva to stop it from the operating, the company that allows users to rent physical DVD and DVD players and operate them remotely over the internet. The motion is scheduled to be heard in a Central District California court on July 25.
California’s online privacy bill has stalled in the state senate after losing in a tie 16-16 vote, reports the LATimes. Sponsor Ellen Corbett (D-San Leandro) plans to reintroduce the often-amended measure this week.


A group of core apps are responsible for a lion’s share of the activity on the Google Android Market, according to the latest month report from Netherlands-based researcher Distimo. Some 96 applications have been downloaded more than 5 million times in the Google Android Market, with Google Maps being the only app with more than 50 million downloads. About 20% of all free apps and 80% of all paid apps have been downloaded less than 100 times in the Google Android Market worldwide to date. Distimo found that it is more challenging for Android app developers to monetize their apps using a one-off fee monetization model. Only two paid applications have been downloaded more than half a million times in the Google Android Market worldwide to date, while six paid apps in the Apple App Store for iPhone generated the same number of downloads within a two-month timeframe in the United States alone.
The number of online video viewers worldwide is expected to surpass 1.3 billion by 2016, growing from a current 2010 base of just over 780 million as more consumers look to their broadband connections for content, according to a new ABI Research report. The Over-the-Top (OTT) video industry will likewise grow with companies such as Netflix, Hulu and Apple’s iTunes benefiting from further TV integrations. iTunes and Hulu alone now represent about 15% of the OTT market.


Comcast executive Amy Banse has been named Managing Director of a new venture capital fund Comcast Ventures that combines former NBC parent General Electric Co.’s Peacock Equity Fund with Comcast Interactive Capital. Amy will look to fund early-to-late stage entertainment, communications and digital technology start-ups, relocating to San Francisco and
reporting to Comcast CFO Michael Angelakis.
Tremor Media has hired Paige Cone as Entertainment Marketing Manager. Paige will be based in New York and work with Tremor’s entertainment industry clients. She previously served as Interim Director, Digital Marketing, for Walt Disney Studios and as Ad Product Manager for MySpace.


Twitter began as a brief text-based service but a number of third-party applications have emerged to emphasize the services’ visual capabilities. Photofon is a new free iPhone app from the Echofon family of Twitter apps that strips down your Twitter feed to focus solely on the pictures people are posting on the microblogging service. (The app is actually the latest incarnation of the Echofon iPhone app, formerly known as TwitterFon.) Echofon automatically keeps unread tweets in sync between your computer, your iPhone and your iPad and sifts through incoming news so that you only see pictures your friends are posting.
Later – Wayne
 Wayne Karrfalt for Cynopsis Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: DIRECTOR, ADVERTISING & STRATEGY/Food Network/NY: Est comm strategy & positioning for netwk priorities. 8-10yrs exp agency and/or ent media exp pref’d. Exp Mng multi-million $ budgets. www.scrippsnetworks.com #2345. (6/14)

JOB OPENING: VP, EDITORIAL DEVELOPMENT/National Geographic Television/DC: Oversee development of high-end Specials and Event programming. Apply www.nationalgeographic.com to Job ID 4683. EOE (6/4)

JOB OPENING EXEC PROD/National Geographic TV/DC: Seeking exp’d producer of reality & format-driven series to head up high-vol. prod unit. Dvlp/staff/oversee all aspects of mult series. Apply www.nationalgeographic.com ID 4728. EOE (6/4)

JOB OPENING SALES COORD/TV Guide Mag/NY: Assist clients w/requests on sales orders/strong multitasking/prospect new leads through database. MS Office and Media or Ad agency exp pref. Res/salary reqs: [email protected] (6/4)

JOB OPENING Sr. PRODUCER-ON AIR PROMOS/MTV/NYC: Resp: conception to delivery of on-air promotions. 5+yrs writer/prod exp & 4+yrs Cable/Network On Air promotion exp a must. Apply: www.mtvnetworkscareers.com (6/4)

JOB OPENING: DVLPMNT RSRCHR/PRODUCER/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/pitching & treatment writing. Res &C/L: [email protected]. 2+ yrs exp req’d (6/3)

JOB OPENING: DVLPMNT COORD/LA: For busy ind. TV prod co. Must be good writer, rsrchr, skilled @ graphics/pp, social media.Must love nonfic & reality TV, be resourceful & have tons of initiative. Contact: [email protected] (6/3)

JOB OPENING: SALES DEVELOPMENT COORD/DailyCandy:  Help the sales development team with custom marketing programs, creating materials, & general tasks. 1+ yr of relevant exp. in digital media. Submit resumes to [email protected] (6/3)

JOB OPENING: MGR, STANDARDS & PRACTICES/DISNEY/BURBANK  Disney Jr. – Review original and acquired programs, animation/live action. 5 yrs S&P exp, familiarity with Children’s Television Act.  Apply: disneycareers.com REQ ID: 264027 (6/3)

JOB OPENING:  VP, EDITORIAL DEVELOPMENT/National Geographic Television/DC: Oversee development of high-end Specials and Event programming.  Apply www.nationalgeographic.com to Job ID 4683.  EOE. (6/3)

JOB OPENING: MKTG MGR/CARTOON NETWORK/ATL: Dev/mng/implement consumer mktg strats for tentpole launches, including leading the network team, producing creative briefs and launch decks. Apply: turnerjobs.com (6/2)

JOB OPENING: DIR, DIG. RSRCH/CNN/ATL: Lead rsch & reporting for web/mobile sites/apps in fast paced news envir. Expert Omniture, comScore, analytic & reporting skills. Primary rsch exp prefd. 8+yrs rsch exp, [email protected] (6/2)

JOB OPENING: SALES ASSISTANT/LER/NY: Exp w/ Excel/Word/PowerPoint, work closely w/AE’s in all aspects of sales, Multi-tasker,Strong comm skills, Fluent in Spanish. Send resume to [email protected] (6/2)

JOB OPENING: MGR AD SALES MKTG/Bravo/NY: Job Number: 1806BR Oversee the execution of on-air, digital and mobile sponsorships and interface with clients and their respective agencies. 5yrs exp.
http://www.nbcunicareers.com/search_nbc/ (6/2)

JOB OPENING: EXECUTIVE ASSISTANT/iNDEMAND/NYC:  Admin support for CEO & SVP of Affiliate Marketing. Bachelors degree +3 years senior level corporate exp. APPLY: [email protected] (6/2)

JOB OPENING: DIRECTOR, BUSINESS STRATEGY & ANALYTICS/iNDEMAND/NYC: Provide info & analysis/presentations for programming/marketing/trends. Degree + 5 yrs primary/secondary research exp. Apply: [email protected] (6/2)

JOB OPENING: SALES RESEARCH ANALYST/Oxygen/NY: Job Number: 1819BR Support rsarch team in creation of sales & mktg materials. Assist in prod of TV & Digital estimates for sales, fiance & plan’g.
http://www.nbcunicareers.com/search_nbc/ (6/2)

JOB OPENING: SOLUTIONS PLANNER/MIA: Mng info from Programming/Production/Research/Marketing in order to dvlp sellable product deliverables; exp in media/advertising fields, preferable in US TV. www.discovery.com #3990 (6/2) 

JOB OPENING:  DIGITAL SALES PLANNER/TV Guide/NYC: 2+ yrs digital exp, execute online media plans from start to end of RFP process, collaborate w/mrkting to dvelp presentations, monitor campaign delivery. [email protected] (6/2)

JOB OPENING:    DIR OF SALES/Cynopsis Media/NY/LA (2):5+ yrs ent media sales exp w/established contacts within industry; able to dvlp new biz for all Cynopsis Media brands, exc comm skills. Resume and salary req: [email protected] (6/2)

JOB OPENING: REVENUE ANALYST/Tribune Broadcasting Company/Chicago: Assists in preparing and consolidating revenue and receivable analyses. BA/BS & 1-2yrs exp brdcst/cable envir.Apply on-line go to www.tribjobs.com (6/1)

JOB OPENING: PRICING/PLANNING ANALYST/NYC: Daily mgmt of inventory MSG Networks/radio. Revenue, inventory, pricing and liability reporting. Rate card maintenance. Strong analytics & 2+ yrs exp in Media. Apply: http://bit.ly/lg04Dj (6/1)

JOB OPENING: WRITING ASST/NYC: Kids Ed TV co. seeks admin asst. to execute demanding writing schedule. Must be organizational wiz, detail oriented w/ability to multitask. Email cover letter/resume to: [email protected] (6/1)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: LA:Seeking PR intern for boutique firm specializing in entertainment, gourmet, fashion and arts clients for Summer. Course credit/social media savvy. Send a resume, letter & writing sample to: [email protected]  (6/3)

SUMMER INTERNSHIPS CREDITS ONLY: SALES & MARKETING SUMMER INTERN/iNDEMAND/NYC: Assist Affiliate Sales & Marketing team w/ marketing campaigns/database &website mgmt. College credit only, 15-25 hrs wkly.
Apply: [email protected] (6/2)

SUMMER INTERNSHIPS CREDITS ONLY:  ENTERTAINMENT FIRM/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject). (6/2)

SUMMER INTERNSHIPS CREDITS ONLY:  MEDIA FIRM/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject). (6/2)

SUMMER INTERNSHIP CREDITS ONLY: LA. Non-profit arts, pop culture, politics & humor Internet magazine & podcast. Great learning exp assisting writers & editors. Must be computer savvy and smart. Apply: [email protected] Put internship in subject (6/1)

SUMMER INTERNSHIP CREDITS ONLY: CULVER CITY CA: Seeking Social Media intern for non-traditional advertising company for Summer. Must take course credit and be social media savvy. Check us out at www.lbox.com . Apply at [email protected] (5/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys, Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (6/4)

SITUATION WANTED:  CASTING ASSISTANT/LA 2+ years reality & scripted casting experience. Will help with outreach, schedule auditions, cold calls, run camera, work with talent, bake cookies  whatever you need! [email protected] (6/3)

SITUATION WANTED: Hard working marketing pro. Expertise in brand mgmt, licensing, promotions and integrated mktg seeks full-time NYC position. Passionate about working with great brands. Please contact [email protected] (6/3)

SITUATION WANTED: RESEARCH DIR20+ yrs Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Prefer Telecommute. Email: [email protected] (6/3)

SITUATION WANTED: Seeking entry position in TV (scripted or unscripted). B.A. from USC in 2007, veteran, 4 years experience assisting senior government leadership. LA based. Contact [email protected] (6/3)

SITUATION WANTED: EXECUTIVE LEVEL PUBLICITY POSITION: Well respected/solid publicity pro seeks position in NY/LA or wherever the opportunity arises. Willing and eager to relocate. Please contact [email protected] or 720-278-4325 (6/2)

SITUATION WANTED: Hard Working Producer/UPM for film or television. Looking for next project that is fully paid. please contact [email protected] http://www.imdb.com/name/nm2735106/ (6/2)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting/Cable & Digital. Seeking a FT/PT or Temp-to-Perm position: [email protected] (6/1)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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