Tuesday, May 2nd, 2006


“They like to do it everyday.”

VH1 viewers are so passionate about our brand, they get it all the time and in All Ways. For example, 69% of VH1.com users have watched VH1 in the past 7 days and rabid fans have accessed more than 2 million podcasts in 3
months.* So … you wanna do it with us, too? Call Rick Beispel at (212) 846-7090.

*Source: @plan, Spring 2006



Good Morning. It’s Tuesday, May 2, 2006, and this is your first early morning briefing, and welcome to the first day of the May Sweeps.

‘Tis that time of year when the networks come from on high and anoint another show as good enough for another season.  Yesterday it was NBC and Las Vegas, Medium and Crossing Jordan, and before than the three Law & Order series. Last month Fox picked up more 24 and Bones among others, and CBS gave a shot in the arm to several include the CSI group, Cold Case and Ghost Whisperer.  Well, today, it’s ABC who has given the new season order to Boston Legal, from David E. Kelley and 20th.

Tonight’s Season Finales:
Bravo:  Blow Out at 9p and Real Housewives of Orange County at 10p
USA:  Nashville Star at 10p
FX:  Thief at 1030p

E! Networks
will add three new original series to their 2006-07 schedule:

  • The Carters – premieres Fall 2006, follows the real-life drama of Backstreet Boy Nick Carter, his younger brother and pop star, Aaron, and their three sisters as they live together and plan their futures.
  • 7 Deadly Hollywood Sins – premieres June 5, each of the seven half-hour episodes will put a spotlight on one of the seven deadly sins in life: anger, pride, greed, lust, envy, gluttony and sloth, from a Tinseltown point of view with examples of Hollywood’s hottest sinners.
  • Sexiest – putting the focus on Hollywood’s stars with the sexiest attitudes, from rock stars to athletes, in a countdown with the 25 most alluring stars in a variety of categories.
  • Returning series on E! this summer includes The Simple Life: ‘Till Death Do Us Part on June 4; The Girls Next Door; Child Star Confidential; and returning this fall new eps of Dr. 90210.

‘s latest competition series Top Chef has taken orders for a second season of 10 episodes, and has expanded this season’s finale to two hours (scheduled to air on May 17 and 24).  Top Chef is produced by the same folks who bring Project Runway to Bravo, Dan Cutforth and Jane Lipsitz of Magical Elves.
Can’t get enough Couric?  As of yesterday, the first hour of NBC’s Today show is available each day in streaming format at 11am ET on the MSNBC.com website. The site will also archive each of the daily hours for one week, in case you miss one.
AmericanLife TV Network SM premieres a new 30-minute series, Moments That Changed Us, on May 7 at 8p. Hosted by journalist Nick Clooney the show focuses on events and people that changed America forever. The first episode is a conversation with Walter Cronkite about how the American perception of the Vietnam War changed over time.

That crazy magician David Blaine is at it again.  This time he’s working on a special that will air on ABC on May 8 called David Blaine: Drowned Alive.  Yesterday at NYC’s Lincoln Center Blaine entered into a 8-foot water-filled sphere where he’ll spend the next week with just an air tube in his mouth.  And if that’s not enough, in the final moments before he comes out of the water ball, he’ll attempt to hold his breath longer than the current 8-minute/58-second record, while at the same time attempting to escape from 150 pounds of chains and handcuffs. 

According to papers files with the SEC, Paxson’s i network has signed an affiliation deal with DirecTV for carriage through 2011.  The papers also indicate the prior legal action arising out of their previous affiliation agreement has been settled, tho no specifics as to that settlement were provided.

MyNetworkTV has added twelve new affiliates, taking their national clearances to almost 71%. The new stations include:
KWKB/Cedar Rapids-Waterloo-Iowa City-Dubuque
KEJB/Monroe-El Dorado
KXTS/Victoria K17HC/Juneau

BBC America will premiere new episodes of Ramsay’s Kitchen Nightmares, starring Michelin-starred chef Gordon Ramsay, on May 31 at 9p. The new season shows Gordon taking on eight new establishments to turn their business around with his cruel-to-be-kind style.

InterMedia Partners VII, L.P. has made an equity investment in The Sportsman Channel. C. Michael Cooley, the channel’s founder remains in place as President/CEO and Todd D. Hansen, one of the original investors continues as SVP.

The best laid plans ….. rarely pan out the way you’d hope.  And yesterday was no exception.  May 1st we re-launched the Cynopsis website with high expectations of being able to use the new server to send you this daily edition.  Well, the website works (albeit under the IP number only at this point – but emailing this to you via that new site wasn’t in the least bit successful.  After some finagling and switching back to the old site and server, you finally received yesterday’s edition a few hours later than the usual early morning delivery.  So here’s where we’re at — if you go to cynopsis.com, you’ll end up at the old no-frills site.  If you key in the IP address (or just click here you’ll be at the new site where you can see the daily video (streaming, no download necessary), hear any of the three daily edition’s podcasts, look thru the still limited archive (we in the process of populating), check out our media kits, etc. As you might imagine, we’re madly working on the email capabilities of the new site and once that is truly working, I’ll notify the media!  Thanks for your patience and let us know what you think of the new site.


Casting Call:
  Ever wish you were the one who had a lovely island weekend getaway where you could go on hot summer weekends?  Then this casting call has your name all over it!  Casting directors Bunim/Murray Prods (The Real World), will be holding an open call in NYC for a new ABC series, looking for 8 for a new documentary style show about young professionals spending their summer weekends on Fire Island.  The show is called Summer Share, and the lucky 8 will stay at the Summer Share house every weekend between Memorial Day and July 4th. Interesting?  Then get your vacationing self down to DIP, 416 Third Avenue, NYC (btwn 29th and 30th), on Saturday, May 6 between 10a-5p.  You have to be over 21 and bring along a photo ID and a recent picture of yourself (which will not be returned). 


Mark Finkelpearl
has been appointed VP/Production for Beyond Productions Inc. He will lead development and programming production originating from the company’s Washington D.C. office.
Gemstar-TV Guide International, Inc. has put John Moakley in place as VP/Technology Program Management in the company’s corporate product development group. He will report to Michael Starkenburg, SVP/Technology, and will be responsible for defining and managing enhancements to TV Guide’s content infrastructure. In addition, Todd Dietz has been promoted to VP/IT and Fulfillment in the publishing group, reporting to Michael Clayton, VP/GM.
Spike TV has upped Tim Duffy to VP/Original Programming. Based in Los Angeles, he will continue to develop programs for the male-driven network. Also at Spike TV: Vanessa Benfield has been hired as VP/Ad Sales in the New York office, reporting to David Lawenda, SVP/Ad Sales. She will manage the national advertising sales and develop new relationships with advertisers based on the network’s brand positioning Get More Action.
ABC NewsOne, the affiliate news service of ABC News, has announced a few correspondent assignment changes: Stephanie Sy is relocating from London to ABC’s New York bureau and Gloria Riviera moves from New York to ABC’s London bureau. Maya Kulychy also joins ABC News as a correspondent for NewsOne based in Washington D.C.
Carlos Silva joins the World Championship Sports Network (WCSN) as President/COO.
Touchstone Television has advanced Jodie Platt to Head of Comedy. She will oversee the development and production of comedy programming for the studio. The former Head of Comedy, Alex Weinberger is handing the reigns of the department to Jodie, as she relinquishes management of the daily operations. Alex will remain as VP/Comedy Development, working from both home and office.
Palm Beach Media Associates, Inc. has added Eric Haley as Director for their newly expanded media relations department.
A&E Television Networks has several new positions and promotions: Mary Head has been hired as VP/Sales Research where she will oversee the AETN Sales Research staff and develop new measurement tools to assist in the selling process; Jason Villar has been added as Director/Ad Sales Research leading the ad research needs for The History Channel; and Matt Stueland has been promoted to Director/Programming and Marketing Research, continuing his role in strategic planning for A&E Network and The Biography Channel’s programming and scheduling departments.



Sunday – A18-49 Analysis:
maintained its lead and was up considerably Sunday night at 6.8/17 A1849, according to fast affiliate ratings from Nielsen Media Research. Next was FOX with 3.3/9, followed by NBC 2.7/7, CBS 2.6/7, UNIV 1.7/4, WB 1.0/3 and TELE 0.2/1. At 7p, Extreme Makeover: Home Edition Part 1 on ABC won with a 2.8/9. ABC’s EM: Home Edition Part 2 at 8p doubled the ratings and took the hour with a 5.7/15. ABC continued their winning run at 9p with Desperate Housewives and an 8.9/20 and again at 10p with Grey’s Anatomy at 9.7/23.
Live + Same Day Ratings:
Sunday, April 30, 2006
– time period averages. Source: Nielsen Media Research

ABC     10.0/16    EM: Home Edition Part 1 5.0/9, EM: Home Edition Part 2 8.3/13, Desperate Housewives 13.4/20, Grey’s Anatomy 13.3/21

CBS      9.2/15     60 Minutes 7.8/14, Cold Case 9.2/15, Movie: Jesse Stone: Death in Paradise (2 hours) 9.8/15

NBC     5.7/9   Dateline 5.1/9, West Wing 5.4/8, Law & Order: Criminal Intent 6.2/9, Crossing Jordan 6.1/10

FOX    4.1/7   Simpsons [r] 2.8/5, King of the Hill 3.4/6, Simpsons 5.1/8, The War at Home – Finale 4.4/7, Family Guy 4.8/7, American Dad 4.2/6

UNIV   2.0/3    Hora Pico 1.1/2, Chiquitibum 1.1/2 Bailando por un Sueño (3 hours) 2.2/4

WB      1.6/3   Reba [r] 1.2/2, Reba [r] 1.6/3, Charmed 2.1/3, Charmed [r] 1.3/2

TELE   0.3/0   Sin Fronteras 0.4/1, Reventón Billboard 0.3/0, Las 50 Más Bello de People en Español (2 hours) 0.2/0

A18-49:  ABC 6.8/17, FOX 3.3/9, NBC 2.7/7, CBS 2.6/7, UNIV 1.7/4, WB 1.0/3, TELE 0.2/1



 The elusive young male audience…What do they want?

Here’s a hint – SPIKE TV‘s high octane programming!

SPIKE knows what guys want  Action! And we’re giving it to them.
With a fresh look and new GET MORE ACTION tagline, SPIKE‘s the place
to find that male audience aggregating. We hit ’em with the TV they’ve been
waiting for – from THE ULTIMATE FIGHTER, to the new original drama –
BLADE: THE SERIES, to CSI, THE SHIELD and TNA: Impact Wrestling,
delivers the entertainment rush men crave.

This season, Get More sales Action with Spike!

The History Channel presents This Day in History:
1932 – Jack Benny, who would become a beloved comedic radio and television personality, first debuted his radio show.

Answer to Yesterday’s Trivia Question:  What company’s tagline was, I’d Rather Fight Than Switch?  TAREYTON CIGARETTES  Kudos to:  Adam Zeller-HBO/NY; Jill Sochacki-Tentmakers Entertainment/Charlotte; Vanessa Merino-OMD/NY; Elizabeth Saul-Metro Networks/NY; Adam Jay-CNN/NY; Sarah Karam-Max Media/Missoula MT; Kathy Yarbrough-The Graham Group/New Orleans; Kevin Mannion-Kolar Advertising & Marketing/Austin TX; Clyde Casselberry-WNOL/New Orleans; Susan Hirsch-RPA/Santa Monica; Karen White/Studio City; Joseph Pedri-KVWB KFBT/Las Vegas; Jeanne B. Harrison-Univision/Monterey CA;  Nancy Dixon Welch-Eclipse Television & Sports Marketing/Tortola British Virgin Is

Today’s Trivia Question: Juliet Mills is the daughter of actor and well known novelist Sir John Mills.  What actress was her godmother? ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Hillary Duff comes to Superstation WGN.

Lizzie McGuire is the new face on Superstation WGN. When it comes to delivering the young audiences, Lizzie McGuire makes the grade! Our customized marketing opportunities will take you to the head of the class.
Contact your Sales Rep to learn more.
[email protected]

Later  — Cyn
05.02.06 – 5:19a

Ad Sales:
   Cynopsis & Cynopsis Kids: Barbara Shapiro – 203-583-1224 / [email protected]
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Classifieds: Trish Pihonak – 203.926-9878 / [email protected]
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Copyright Cynopsis 2006


JOB OPENING: RESEARCH COORDINATOR/NY-XM Satellite Radio: Sales Research-creates presentations, generates requests & rprts. Knwldg of natl ad sales and tools; Nielsen, Arbitron, TNS + Simmons preferred. 1+yr. exp. Apply Here (5/9)

JOB OPENING: PHOTO MANAGER/HALLMARK CHANNEL/LA: Create, manage, preserve, archive & store all image assets. 3 yrs. exp. producing shoots. See full ad and apply www.hallmarkchannel.com (5/9)

JOB OPENING: VP, MARKETING & SALES/Los Angeles based entertainment research company seeking candidate that possesses dynamic personality, minimum of3 yrs sales exp.TELEVISION BACKGROUND A PLUS! Send resume to [email protected] (5/9)

JOB OPENING: PR MGR/NYC: Resp for the development & execution of IFCs consumer publicity campaigns for programming & talent.  3+ yrs media relations exp, strong writing & pitching skills reqd. 17332 [email protected] (5/9)

JOB OPENING: MEDIA SALES PLANNER/FUSE TV  CHI:  2-4yrs cable TV exp.Must have a minimum of 2 Upfronts. Resumes to [email protected] (5/9)

JOB OPENING: SALES PLANNER/AETN, NY: Create plans, steward accts, designate ADUs & recaps, coord make goods & post analysis prep. 2yrs exp plnn’g or buyer. Exc comm skills. Client service mindset. Res & Sal Req’d: [email protected] (5/6)

JOB OPENING: AD SALES ASSISTANT/MTVN – w/1-2 yrs. admin. exp. pref. in ad sales; assist 2 acct. executives w/various office tasks.  Santa Monica, CA EOE/M/F/D/AAP.  Apply www.mtvncareers.com (5/6)

JOB OPENING: AVID EDITOR /Sports Prod. Co./Las Vegas: 5+yrs exp editing sports and entert. shows; very creative with features. Must be After Effects savvy. Prods for live, post, DVD and web. Apply [email protected] (5/6)

JOB OPENING: DIR AD SALES/Cablevision’s PVI:(www.pvi.tv). Mng ad sales process w/brdcst partners. Pitch new biz; devlp’g sales strategies thru many mrkt segments. Res: [email protected] w/Job code 0430CYN17272MRK in subj (5/6)

JOB OPENING: CLIENT MARKETING SOLUTIONS MANAGER/ Court TV, NY Develop/Execute added value marketing programs for ad sales. 2-4 yrs exp. in cable or media planning a+. For info go to: http://www.courttv.com/about/careers/ (5/6)

JOB OPENING: AFFILIATE SALES/ Bloomberg Television-NY: Looking for three highly motivated, intelligent individuals to be part of its Affiliate Sales Team. Apply online at http://careers.bloomberg.com (5/6)

JOB OPENING: ADMINISTRATIVE ASST/Katz Media/NY:Work for SVP, Business Systems & SVP, Diversity. Seeking sharp, detail oriented individual to handle diverse responsibilities. See job description & apply: [email protected]. EOE (5/6)

JOB OPENING: CONSUMER MRKTNG MGR/WB Latin America: Dvlp/execute mktg. strategy for prgrmng. 6+ yrs. consumer mktg. Eng/Span MUST www.timewarner.com/corp/careers/ JOB # 53168BR  Apply at  [email protected] (5/5)

JOB OPENING: AD SALES MKTG&PROMOS MGR/WB Latin America: Dvlp. & exec mktg. strat for ad sales. 6+ yrs. ad sales mktg/spnsrshp dev. exp. Eng/Span MUST www.timewarner.com/corp/careers/ JOB # 53163BR apply: [email protected] (5/5)

JOB OPENING: VICE PRESIDENT, COMMUNICATIONS, MTV/NYC: 8+yrs corp. comm/PR/media relations, Strg interpersonal/org/comm skills, Knwldg of digital music services/VOD/wireless preferred EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/5)

JOB OPENING: DIRECTOR, RETAIL DEVELOPMENT/MTVN Music Group/NYC: 7+yrs exp in retail as Buyer/Sales rep of ent. products, Hvy Travel, DVD/Games exp preferred Strg interpersonal/org skills EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/5)

JOB OPENING: MANAGER, COMMUNICATIONS, MTV/NYC: 5+yrs PR exp. in corp comm/PR/media relations, Strg Comm/Org skills, Exp. of public aff/politics/pro-socials preferred EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/5)

JOB OPENING: MANAGER, CONSUMER INSIGHTS/AUDIENCE RESEARCH/ MTV/NYC: 5-7yrs media/market research exp, Strng analy/numerical skills, Strng writ/oral skills, Knwldg Nielsen/Youth culture A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/5)

JOB OPENING: MANAGER, LICENSING/MTV/NYC: 3+yrs licensing exp w/consumer prod in media/entertainment, Strng Word/PPt/Excel skills, Strng fin/acct skills, org skills & highly detailed EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/5)

JOB OPENING: SR. WRITER/PRODUCER, On-Air/Burbank, CA: Write/Produce and brand on-air promos and interstitials for SOAPnet. From budget to finished product.  5+ yrs cable/network exp req. Send resume: www.disneycareers.com (5/5)
JOB OPENING: DIR BUSINESS & LEGAL AFFAIRS/Oxygen Media, NY: Attorney w/ 3-5 yrs exp. General corp & intellectual property matters, incl technology, video syndication, cable affiliate sales, trademarks. Res to [email protected] (5/5)

JOB OPENING: SR. MARKETING MGR/Hallmark Channel/ LA: Plan & Execute Marketing Plans. Min 5 yrs exp. See full posting & apply @ www.hallmarkchannel.com (5/5)

JOB OPENING: MGR, PARTNERSHIPS, TV Guide/NY: Create and pitch multi-media ad packages. 4+ years mag exp. Email [email protected] (5/5)

JOB OPENING: RESEARCH ANALYST/TV Guide/NY: Hands-on manipulation of media research databases to provide analysis to sales team. Magazine exp. required. Email resume: [email protected] (5/5)

JOB OPENING: MEDIA SUPERVISOR/Chicago: Local Investment Grp Implement local TV & network Radio plans. Degree, 2+ yrs exp in media buying & mgmt, & strong negotiation skills. Apply at: http://www.smvgroup.com/careers.as p NO CALLS/EMAILS (5/5)

JOB OPENING: DIR AFFILIATE MKTG/LI/Rainbow: Dir develop & exec of all affil mktg for IFC &VOD srvcs. 7+ ind exp. res to [email protected] (5/4)

JOB OPENINGVP, INTEGRATED SALES & MKTG/Fox Cable/NYC: Seek Ad Sls thru intgrtd mktg techs, result in media commits, dvlps branded cont opps & enhanced valu promos, 5+ yrs in mktg & ad sales in bcast/cbl env, www.foxcareers.com (5/4)

JOB OPENING: ACCOUNT SUPERVISOR/Carat USA/NY: Manage prep, development and execution of media plans. Establish strong partnership with brand marketing team and client. Manage Planner and Asst Planner. Apply: [email protected] (5/4)

JOB OPENING: MEDIA SUPERVISOR/LA/Mendelsohn Zien Advertising: Independent, strategic thinker with a passion for media to play a vital role in developing media plans for several new accounts.  E-mail resumes to [email protected] (5/3)

JOB OPENING: SALES COORD/TV One/NY: Maintain sales agreements; prepare/deliver mthly flowcharts; mng wkly allocations; maintain added value campaigns; negotiate make goods. 2yrs exp. Ad Sales Traffic. Apply: [email protected] (5/3)

JOB OPENING: ASSOC PRODUCER/Current TV/SF: Program Development/Field Production/Post-Prod of 18-34 yrs demo-specific nonfiction content for on-air. Strong preditor skill set essential. Full-time commitment. [email protected] EOE (5/3)

JOB OPENING: DIR, BUSINESS AFFAIRS/ HBO/ NYC: Negotiate distribution & program deals (pay TV &rights acq, home video, licensing). JD&5 yrs. exp. in pay TV or top law firm req’d.Apply at http://www.timewarner.com/careers (5/3)

JOB OPENING: STRATEGIC PLAN’G AND MKTG/G4TV/LA: Oversee promotion & media planning & allocation of promo’s, & interface w/ depts to ensure priorities are met. Go to www.g4tv.com for full job desc. & submit resumes [email protected] (5/3)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].


SITUATION WANTED: RESEARCH DIRECTOR–10 yrs extensive exp in television markets; film; youth media. Expert in developing proactive client relations; research methods textbook author; Ph.D./Communication. Contact: [email protected] (5/4)

SITUATION WANTED: FIELD/STORY PRODUCER-4 years experience working for major cable and network shows. writing, directing crews, conducting celebrity interviews and producing field segments are my expertise. [email protected] (5/4)

SITUATION WANTED: MARKETING PROFESSIONAL. 10 years experience in Affiliate Sales and Marketing, Sports Branding, Mobile Marketing and New Business Development. Managed staff and multi-million dollar budget. Contact: [email protected]   (5/3)

SITUATION WANTED: ASSOC PRODUCER 2 Yrs experience at major cable news channel for #1 show. Field, studio, graphics, tape, editing, research, writing, office management and booking are my expertise. Passion forTV [email protected] (5/3)

E-mail [email protected] for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

WHAT’S ON TONIGHT: Tuesday, May 2, 2006

ABC              According to Jim, Hope and Faith, Hope & Faith, Less Than Perfect, Boston Legal
CBS              NCIS, The Unit, Dynasty Reunion
FOX              American Idol, House
NBC              Outrageous TV Moments, Scrubs [r], Scrubs, Teachers, Law & Order: SVU
i                     Sue Thomas F. B. Eye, Doc, It’s a Miracle
UPN              America’s Next Top Model, Veronica Mars
WB               Gilmore Girls, Pepper Dennis
TELE            Tierra de Pasiones, Corazon Partido, Decisiones
UNIV              La Fea  Mas Bella, Barrera de Amor, Ver para Creer


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