Tuesday, May 24th, 2011

Cynopsis: DIGITAL


Good morning, it’s Tuesday, May 24, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Japan’s earthquake and tsunami have hit Sony harder than expected as the company warned Monday the tragedies would contribute to a ¥260 billion ($3.2 billion) loss for the just-ended fiscal year. Sony, which has also been the victim of a series of hacker attacks on its PlayStation and Qriocity networks, expects to incur restoration, removal and cleaning costs of some 11 billion yen while its entertainment division undergoes an off year and some of its core product lines are under siege. The losses would be second only to 1995 when the company reported losses of ¥293 billion.


Voting for the Oscars could finally become electronic. The Academy of Motion Picture Arts and Sciences sent a letter advising its voting members that an electronic system for Oscar voting will be implemented “as early as this year, and will certainly be in effect by next year,” reports the NYTimes’ Media Decoder blog.
announced a new content deal with MTV Networks bringing new shows and seasons to the streaming platform including additional episodes of Nickelodeon’s Spongebob SquarePants, iCarly, and Dora the Explorer and episodes of Nick’s Yo Gabba Gabba and MTV’s Jersey Shore and The Hills for the first time.
The New Yorker’s Talk of the Town column is being broken out as a special iPad issue with highlights from the last ten years of the feature and an intro by staffer Malcom Gladwell. USA Network has signed on as the sole advertiser.
Sundance Channel‘s All on the Line will air a “Best Of” episode tomorrow, Tuesday, May 24th at 10PM. The program will be proceeded by a special 9PM Live Facebook chat with Joe Zee.


Music-themed technology company Music Mastermind has closed on a $10.8 million round of Series B funding led by Intel Capital and Liberty Global with angel investors participating to the tune of an additional $4 million. Music Mastermind, founded by former Virgin Records Chairman/CEO Matt Serletic, is planning the launch of a create-and-share music platform later this year, and will apply the backing to the product’s rollout and development.
Trying to parlay his fan base into online customers, Fox News host Glenn Beck is starting his own daily deals website in the vein of Groupon and Living Social after he leaves the network later this year, reports the WSJ. Markdown.com will offer one to two deals a week and be promoted across Beck’s online news service TheBlaze.com.


Video ad network giant Tremor Media introduced a new reporting and analytics tool to help marketers measure and track what’s moving the needle in their video campaigns, per TechCrunch. The “Video Hub” automatically analyzes content, environment, demographic info and delivery metrics to help pinpoint the right time and place to deliver spot ads to specific types of viewers.
Kantar Media Company announced it is expanding its Tablet Media Library, a collection of 450 traditional print brands that have developed tablet media apps with in-app advertising opportunities for sale. iTunes, Android, Zinio and Nook will now be supported.


Content delivery network Brightcove signed a deal with AOL’s video syndication platform 5min Media to make premium content available from its network that utilize Brightcove technology. The partnership will encompass 5min Media’s entire library and cover Brightcove customers throughout the globe.


Just how powerful have Facebook and Twitter become to the television viewing landscape? Social networking platforms have been prized so far for their ability to drum up buzz and drive tune-in to shows but a new report from British researcher Futurescape suggests ad sales is the real target. Recent Facebook recruitments suggest that Facebook is hiring sales executives to compete directly for the global $180 billion TV ad budget. And as connected TV, smartphone and tablet platforms continue to grow in popularity and sophistication, social networks will only increase their influence over TV ratings, according to Futurescape.
A new survey from MasterCard indicates that younger consumers at least are ready now to begin swiping their phones at retail outlets and vending machines to pay for things. Some 63% percent of 18-34 year olds said they would be at ease using mobile phones to make purchases versus those age 35 or older (37%). Another 65% of consumers aged 18-34 said they feel more naked without their phones than their wallets, compared to 34% of those in the 35 and older group. Among the sexes more men than women (51% vs. 40%) would be at ease using mobile phones to make purchases, and more men than women (49% vs. 45%) would be impressed by someone who paid a bill with a mobile application than with a credit card.


eReader start-up Kobo kicked off Book Expo America by unveiling a new 6″touchscreen edition priced at a super competitive $130. It sports a 16-level grey e-ink screen viewable in bright sunlight and features a virtual keyboard, a full dictionary and the ability to read PDFs. Kobo will also lower the price of its predecessor to $99 (which came out about a year ago) when the new device ships next month.
‘s UK-only iPlayer desktop app introduced a new DVR feature that allows users to subscribe to shows and download them to your hard drive to watch when not connected to the internet. Recorded programs remain for 30 days after they’re downloaded and expire 7 days after they’re begun.
Healthy living is the theme of NBCU’s new iGo Healthy app for the iPhone and iPod Touch, released yesterday with an interface that allows you to create your own avatar and advance through 5 fitness stages: “Out of Shape,” “Slimmed Down,” “Toned,” “Fit” and “Gym Rat.” The free app also downloads with a “power workout” playlist, available on iTunes selected by NBCU talent including Tori Spelling and Jim Cramer. (What does Jim Cramer workout to?)


San Francisco-based sports news site the Bleacher Report has named former CBS Interactive SVP Rich Calacci as its first Chief Revenue Officer. Rich will report to CEO Brian Grey in the publisher’s New York office.
Cindy Freed has been named VP/Sales Marketing for ESPN’s Customer Marketing and Sales group. She will report in New York to both Sean Hanrahan, SVP/Marketing Solutions and Tricia Betron, SVP/ Multimedia Sales.
Data mining and monetization company GamesAnalytics has hired Mark Robinson to serve as COO. He will be based in San Francisco and report to GamesAnalytics CEO Chris Wright.
Hibernia Atlantic has tapped Kathy Perone for the position of Chief Operations Officer after her 5 year stint as President of XLNT Technologies.
Bethesda, MD-based Latinum Network hired Joseph Carvajal to Director, Marketing and Business Development.



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Hulu Plus completed another big integration, this time with the latest Tivo Premiere set-top box. To promote the subscription service with Tivo customers, Hulu is offering the $7.99/mo. service for free for the first 6 months. (The deal expires Aug. 30.) Functionality includes menu navigation, fast-forward, rewind and thirty-second skip. There’s also a cool picture-in-picture feature that allows you to watch a video while you’re searching for something else to watch. Unfortunately, the integration replicates the user interface of other Hulu Plus adaptations and is not customized for the Tivo Premiere. When it launched last year, the Premiere made a show of integrating third party viewing experiences into a unified user interface – apparently the rush to complete the integration was deemed more important than the elegance of the interface itself.
Later – Wayne
 Wayne Karrfalt for Cynopsis Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

OB OPENING: REVENUE ANALYST/Tribune Broadcasting Company/Chicago: Assists in preparing and consolidating revenue and receivable analyses. BA/BS & 1-2yrs exp brdcst/cable envir.Apply on-line go to www.tribjobs.com (6/1)

JOB OPENING: PRICING/PLANNING ANALYST/NYC: Daily mgmt of inventory MSG Networks/radio. Revenue, inventory, pricing and liability reporting. Rate card maintenance. Strong analytics & 2+ yrs exp in Media. Apply: http://bit.ly/lg04Dj (6/1)

JOB OPENING: WRITING ASST/NYC: Kids Ed TV co. seeks admin asst. to execute demanding writing schedule. Must be organizational wiz, detail oriented w/ability to multitask. Email cover letter/resume to: [email protected] (6/1)

JOB OPENING: FREELANCE COPYWRITER/ION Media Networks/NY: Experienced copywriter needed for corporate communications writing/web copy, etc.; TV & entertainment copywriting a plus. EOE Apply at [email protected] (5/28)

JOB OPENING: SR MGR, MKT & MEDIA RSRCH (COMM)/NASCAR/CHARLOTTE: 8+ yrs exp PR, Comm, Consumer & Media Rsrch. Knwldg of primary rsrch & working w/ Nielsen/Scarborough/Simmons, etc… data a +. Apply: www.employment.nascar.com (5/28)

JOB OPENING: DIR PR/AMC/NY or LA: 6+yr PR exp in TV/Cble indstry. Exp w/ scrptd ent, premieres/screengs/pres junkets/film festvls. Strng talent relatns & writing skills/Media contcts. Rez: [email protected] (5/28)

JOB OPENING: COORDINATOR, STRATEGIC MKTG/USA Network/NY: Responsible for tracking & accuracy of all sponsorships, maintaining dept budget, & premiums. 2-3 yrs of mktg experience required. Nbcunicareers.com req#1646BR (5/28)

JOB OPENING: DIR, ON-AIR CREATIVE (FREELANCE)/NICK/NY: Provide strategic creative dir/leadership on all Nick prgrmng.  Exc creative, conceptual  thinking abilities; strong oral/written comm. Res: [email protected] (5/27)

JOB OPENING: VP TALENT BUS & LEGAL AFFAIRS/LA: Lead deal negotiation for DCL; internal bus. & creative units; handle outgoing deal mgmt responsibilities; exp bus. affairs/legal dept of entertainment company. www.discovery.com #3753 (5/27)

JOB OPENING:  MEDIA PLANNER/NYC:   with 1.5 yrs + exp in all media types (TV, digital, , print, radio, OOH)  Profic. MS Excel,  PP.  Midsize agency.  Entertainment  account.  BA/BS req’d.  Plz send resume:  [email protected] (5/27)

JOB OPENING:  SR. ANALYST/DIGITAL RSRCH/DISNEY/CA: min 3 yrs exp in digital media research, comScore & Omniture or other web analytics tool, strong quant analytical & written skills. Apply at: disneycareers.com ID 302034) (5/27)

JOB OPENING:  MANAGER  RSRCH/ABC/CA: min 5 yrs exp in TV rsrch, exp in Nielsen, quan analysis, strong analytical & written skills. Apply at: disneycareers.com (req ID 297900) (5/27)

JOB OPENING:  SR MGR, DIG. MEDIA MKTG/Smithsonian/NYC: Daily mgmt of Smithsonian Channel’s digital platforms & digital mktg activities. 5-7 yrs of dig.mktg exp. Entertnmnt exp big +. Apply at www.sho.com (5/27)

JOB OPENING: SALES OPS ASST TEMP/TV One/NYC: copy & order entry, data validation entry; crspond w/clnts. Attn detail MS Suite min 2 yrs office exp req’d. Brdway Sys; Ad Sales/Sales exp a+; Sal DOE Visit: www.tvoneonline.com (5/26)

JOB OPENING: DIRECTOR OF MARKETING, AUDIENCE DVLPT/Nickelodeon/NYC: Set overall mktg strategy across all digital. 8-10 yrs of mktg. experience with focus on digital. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (5/26)

JOB OPENING: MEDIA STRATEGIST/NOISE/NY: Support clients’ interactive media needs. Pursue cutting edge media opps, craft interactive media strategies, plan/buy/place/measure & optimize media. Apply: http://noisenewyork.com/#!/careers (5/26)

JOB OPENING: SR RESEARCH ANALYST/Nielsen Co/NY: 2+ yr industry exp. National TV exp. preferred. Strong analytical, PPT, Excel skills. http://bit.ly/kV0EGx (5/26)

JOB OPENING: SENIOR MEDIA PLANNER/BUYER w/ Digital Experience/El Segundo:  Media Buying Agency seeking a media buyer/?planner with 3+?years of media experience. Please send resume to [email protected] (5/25)

JOB OPENING:   ADMINISTRATIVE ASSISTANT/Hallmark Channel/LA: 3+ yrs exp supporting senior execs. MS Office proficiency + TV/Production/Studio exp a must. See full posting and apply @ www.hallmarkchannel.com (5/25)

JOB OPENING: DIRECTOR SCHEDULING/Hallmark Movie Channel/LA: 3 yrs exp w/Cable/Broadcast TV. Prior program scheduling + Inventory/Asset mgt exp a must. See full posting and apply @ www.hallmarkchannel.com (5/25)

JOB OPENING:   DIRECTOR PROGRAMMING/Hallmark Channel/LA: 5 yrs exp w/Cable/Broadcast TV. Prior program scheduling + Inventory/Asset mgt exp a must. See full posting and apply @ www.hallmarkchannel.com (5/25)

JOB OPENING:   SALES ASSISTANT- AD SALES/Hallmark Channel/NY: Exp w/ad sales/advertising pref to asst Acct Execs/Sales Planners to svc clients. Prof w MS Office req. See full posting and apply @ www.hallmarkchannel.com (5/25)

JOB OPENING:   4 JOBS: DIRECTOR/SUPPROD (FIELD); SHOWRUNNER, POST PRODUCERS & EDITORS/NY: needed immediately for cable docu soaps. Major series credits required, docu soap preferred. Resume, reel, references to [email protected] (5/25)

JOB OPENING:   MANAGER, INTERNATIONAL MEDIA & AFFILIATE RELATIONS/WWE/Stamford CT: 4+ yrs exp with client relations (TV, media, knowledge of EMEA, etc.) Apply: wwe-careers.com/ (5/25)

JOB OPENING:   COMEDY WRITER/PROD/NAT’L SYNDIE DAYTIME TALK SHOW/NY:  For show/segment ideas & celeb hot topics segments. Exp: writer or comedy prod on talk show req’d.& strong knwldg  celebrity pop culture. [email protected] (5/25)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: LA. Non-profit arts, pop culture, politics & humor Internet magazine & podcast. Great learning exp assisting writers & editors. Must be computer savvy and smart. Apply: [email protected] Put internship in subject (6/1)

SUMMER INTERNSHIP CREDITS ONLY: CULVER CITY CA: Seeking Social Media intern for non-traditional advertising company for Summer. Must take course credit and be social media savvy. Check us out at www.lbox.com . Apply at [email protected] (5/28)

SUMMER INTERNSHIPS CREDITS ONLY: Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject). (5/26)

SUMMER INTERNSHIPS CREDITS ONLY Media firm/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject) (5/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting/Cable & Digital. Seeking a FT/PT or Temp-to-Perm position: [email protected] (6/1)

SITUATION WANTED: CREATIVE MEDIA MIND: Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, [email protected] (5/28)

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, “Touch by an Angel” meets “Why Did I Get Married.” I’m looking for studio executive assistance. [email protected] (5/28)

SITUATION WANTED:  Hard working marketing pro. Expertise in brand mgmt, licensing, promotions and integrated mktg seeks full-time NYC position. Passionate about working with great brands. Please contact [email protected] (5/27)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (5/26)

SITUATION WANTED: VO TALENT Rebecca Michaels – Confident, Caring, Quirky Voice Over talent delivers high-quality VO from home studio for all lengths of corporate & commercial gigs. Visit www.LoveThatRebecca.com for demos & details. (5/25)

SITUATION WANTED: RESEARCH DIR – 20+ yrs Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Will Telecommute. Email: [email protected] (5/25)
SITUATION WANTED: BRAND MARKETING/SOCIAL MEDIA ROCKSTAR/NY: Highly versatile marketing pro. proficient in social media strategies, brand mktg &consumer engagement. Full time/Freelance. BBA Marketing [email protected] (5/25)

SITUATION WANTED: Executive level PUBLICITY position – well respected/solid publicity pro seeks position in NY/LA or wherever the opportunity arises. Willing and eager to relocate. Please contact [email protected] (5/25)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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