Tuesday, May 21st, 2013


As video convergence blurs the lines,
Connects the Dots…
Seamlessly connecting traditional and digital video,
and delivering 1:1 messaging across devices.

DOWNLOAD our latest TV Amplifier Research on optimal
cross-screen frequency, or visit us at videologygroup.com.

Cynopsis: DIGITAL

Good morning. It’s Tuesday, May 21, 2013, and this is your first early morning digital briefing.

Amazon has picked up two shows from its Amazon Studios pilot program. The John Goodman-starring political comedy Alpha House and the Ed Begley, Jr.-starring Silicon Valley comedy Betas are each receiving a full-season order. The Amazon Studios program, which debuted 14 pilots (eight comedy shows and six children’s shows) earlier this year, is choosing which shows it wants to pick up for full seasons based on viewer reviews/comments and other viewing-related data. Per Reuters, Alpha House received 2,600 reviews with an average rating of four stars. Betas snagged more than 1,500 reviews with an average rating of 4.5 stars.
–In Other Words: These reviews and ratings are critical: Just ask the folks behind Zombieland Browsers, both of which were cut from the Amazon program. Zombieland got more than 5,500 reviews, and an average rating of 3.2 stars; Browsers had 860 reviews and an average rating of 3 stars. Per The Verge, Amazon is looking to order full seasons for anywhere from zero to seven shows.


Felicia Day’s Geek & Sundry YouTube original channel has designs on being a multi-channel network on the world’s biggest video site. With that in mind, the channel has launched a new vlogger network, which will give as many as 20 vloggers the tools, resources, and mentorship needed to produce videos and build an audience on YouTube, according to The Hollywood Reporter. Launching with eight vloggers, Geek & Sundry is currently accepting more submissions via its website. Vloggers will receive a “per-video stipend” and all kinds of support from Geek & Sundry, Day, and producer Jenni Powell. Day previously had mentioned the launch of the vlogger network at YouTube’s Brandcast event during the 2013 NewFronts.

Microsoft is teaming with the New York Television Festival (NYTVF) to launch the Short-Form Storytellers Challenge,” a competition for content creators to develop and pitch super-short web series concepts (no episode can be longer than 2 minutes). The winner will receive $75,000 to finish the web series, and will get to work with MSN to produce the remaining episodes of the show, which will be made available exclusively on MSN Video for a certain amount of time. Then, the creator will be free to find other distributors for the show. Five panelists will be selected to pitch their ideas to a panel of MSN and executives at the 2013 NYTVF this October. MSN says it also has the exclusive option to enter into development deals with all of the finalists’ entries for a period of one month following the selection of a winner.


The latest contestant in the “Who Wants Hulu” sweepstakes: satellite provider DirecTV, according to The Wall Street Journal. DirecTV may be the other major pay TV company WSJ’s report was referring to last week when news broke that Time Warner Cable was considering an investment in the SVOD streaming service. DirecTV was also one of the bidders for Hulu the last time the site was on the shopping block. Like most of the other suitors, this time, DirecTV is “considering a bid.”

Redbox Instant by Verizon will be available on Google TV devices in “the next few weeks,” according to GigaOm. The app for Google TV was showcased during the Google I/O conference. After Google TV launch, Redbox Instant will launch a channel on Roku streaming devices.


Cynopsis Digital Online Video Webinar is Today:
Online Video: How the Heck Do I Measure This Stuff?
| 1:30-3:00pm ET | Register Now

Expert Speakers:

Cynopsis Media: Sahil Patel (Editor, Cynopsis Digital)
Nielsen: Joann Wolferman (Product Leadership, Ad Effectiveness)
VINDICO: Matt Timothy (President)
Blip: Joseph White (Director, Research & Account Planning)


AT&T AdWorks plans to use anonymous AT&T user data to help advertisers deliver relevant ads to users online, on mobile devices, and on TV. This cross-platform audience-targeting solution, dubbed AT&T AdWorks Blueprint, consists of three components, each designed for a different screen.

  • The online element creates audience segments from more than 4 billion anonymous data signals generated via user search activity, browsing patterns, Wi-Fi hotspot data, and viewing habits. From this data, AT&T says it has developed a “dynamic scoring system” to predict audiences’ interest in a particular category such as sports or pets. It then delivers a relevant ad to those audiences via the AT&T AdWorks Online Audience Network (OAN).
  • The mobile piece uses over 250 demographic, psychographic, and contextual audience attributes gleaned from anonymous AT&T subscriber data to help advertisers target mobile users via AT&T AdWorks’ Mobile Audience Network (MAN).
  • The TV module takes data from 12.7 million AT&T U-verse customers to determine the best TV networks and day-parts for audience segments, which can be reached via the AT&T AdWorks Television Audience Network (TAN).

Now that Yahoo’s $1.1 billion acquisition of Tumblr is official, the question becomes how Yahoo will monetize a social company that only generated $13 million in revenue last year. In a conference call with analysts, Yahoo CEO Marissa Mayer illuminated how she expects the new Yahoo/Tumblr relationship to function: Tumblr will remain independent of Yahoo, with current Tumblr CEO David Karp keeping his title and responsibilities. And while (more) ads are inevitable on Tumblr, Mayer said they will not be disruptive. Expect the type of ads social media users are accustomed to seeing on social networks: native ads that fit the “form and function” of the site’s design and user experience. Mayer also said Yahoo will work with Tumblr bloggers who want to monetize their pages.


Join me at 1:30pm ET today for Cynopsis Digital’s webinar on online video measurement. We have a dynamic lineup of speakers ready to provide you with the latest data and insights on exactly how people are measuring digital video, and what’s in store for the future as the industry continues to evolve.


Deborah Turness has been named the President of NBC News. Joining the NBCUniversal News Group leadership team (which also includes CNBC President Mark Hoffman and MSNBC President Phil Griffin), Turness will be responsible for all aspects of the NBC News division, including TV programming, its worldwide news bureaus, and digital properties.

Veria Living has appointed Russell Maitland to the role of SVP/Advertising Sales. He will oversee the development of the ad sales team and is tasked with increasing national ad sales revenue for Veria Living. He will also be in charge of new business development and account retention. Maitland will be based in the company’s NY headquarters and will report to Raymond Donahue, CRO at Veria Living. The company has also named Heidi Corn as its new Digital Ad Sales Manager. She will also be based in NY, but reporting to Joseph Cho, VP/Digital for Veria Living.

Interactive promotions company PrizeLogic has chosen John Vail as its first ever Chief Marketing Officer. Vail, a former Senior Director/Digital Engagement at PepsiCo, will report to PrizeLogic CEO Keith Simmons and will be based in the company’s NY area office.


Cynopsis: Kids! Webinar: 1 week away!
Tuesday, May 28, 2013  || 1:30-3:00pm ET  ||  $295/site

GenZ Advertising: Cross-Platform Ad Models to Reach Kids & Parents

Join Cynopsis Kids! and our panel of industry leaders to learn best strategies for maximizing ad sales and sponsorship across platforms.


Here are the new shows and videos premiering on YouTube as part of the video site’s Comedy Week that I’m most excited about:

  • Ricky Gervais will bring back David Brent with new videos on the writer/actor’s YouTube channel.
  • The JASH comedy channel will launch new episodes of The ArScheerio Paul Show (starring comedian Paul Scheer with special guest Jordan Peele as Tupac Shakur) today; Catherine (from former SNL-er Jenny Slate) on May 22; and You and Your F**king Coffee (from Mike Judge and Henry Phillips) on May 24.

If you look at the full programming lineup YouTube has planned for this week, it’s pretty impressive not only in the amount of content, but also the talent behind it. Everyone from Reggie Watts to the Upright Citizens Brigade Theatre, Improv Everywhere, Above Average, and an extensive lineup of YouTubers are involved in some way with the weeklong event. We’ll leave the questions on how YouTube was able to sell ads against all of the programs to a later date, when it’s possible to have some perspective on how the week fared. Until then, enjoy.



Cynopsis Kids !magination Awards
June 4 | 11:30AM-2PM | The Yale Club

Register before the event sells out!

Join award finalists/winners, support your colleagues + network with the best in the industry! Special guest appearances by Babar the Elephant + Clifford the Big Red Dog.

Later – Sahil
Sahil Patel, Editor for Cynopsis Digital

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: DIGITAL MARKETING SPEC/National Geographic Channel/DC/NY: Use your social media, digital marketing and TV knowledge in support of some of our most popular programs. http://bit.ly/18QUpAA (5/29)

JOB OPENING: COORDINATOR/NYC: to traffic YouTube ad media (video, banners, overlays, associated tracking codes, 3rd party served ads/codes etc) to YT & other ad exchanges, behalf of IconicTV. Exp w/Adwords. Res to: [email protected] (5/29)

JOB OPENING: MGR AD SALES MKTG/DISH MEDIA SALES/NY: Generate marketing strategies & supporting ad sales materials. Oversee presentation development, marketing partnerships, events & external communication. 5-7 yrs exp. Resumes here: [email protected] (5/29)

JOB OPENING: CO-EP/SP OF POST/NYC: Supervise story producing and edit team for docusoap. Prev. experience with comedy a must. Copy editing background a plus. Resume: [email protected] (5/29)

JOB OPENING: STRATEGIC MKTG MGR/NYC: Strategic dvlpmt & execution of multi-platform integrated mktg opportunities for potential/existing Ad Sales clients. Exp: 7 yrs/Mktg/ad sales/comm/mgmt/media/crtv writing. Apply Here job#13-4247 (5/25)

JOB OPENING: DIR, DEVELOPMENT/TLC/NYC or MD: Innovtve hitmaker resp for devel of orig content/prgmming for ntwrks; wrk w/extrnl Prod Cos & intrnl depts.; 5-7 yrs as Ntwrk Devel Exec of top rated series/shows in doc/reality. Apply (5/25)

JOB OPENING: PRESIDENT/LA: 20th Century Fox seeks an executive based in LA. Devlp/exploit new media business opportunities, dvlpmnt of digital General Strategy Consultants Apply: http://tinyurl.com/b3kt8ss (FOX0001HQ) (5/25)

JOB OPENING: FRLANCE SCHEDULING ANALYST/NYC: Short-term proj. Detail/Organiz. Respn incld Ad Sales allocations, data entry, operate On-Air database, financial/strategic plan’g. Exp. Req, strong Excel +. Resume: [email protected] (5/25)

JOB OPENING: RSRCH DIR/NFL/NY: Develop & design meas svcs for NFL spons & ad partners. Identify renwls & ROI of activations. 5-10 yrs spons rsrch exp. More info/apply: Here (5/24)

JOB OPENING: TECH EDITOR/CNBC/Englewood Cliffs, NJ: Tech and business news writer for CNBC Digital www.nbcunicareers.com (8869) (5/24)

JOB OPENING: DEPUTY MANAGING EDITOR/CNBC Digital/NJ: Manage the digital breaking news desk team www.nbcunicareers.com (8872) (5/24)

JOB OPENING: SENIOR HOME EDITOR/iVillage/NBCU/NYC: Home design + DIY + entertainment + gardening http://www.nbcunicareers.com/ (9860) (5/24)

JOB OPENING: VARIOUS POSITIONS/Fusion, the ABC News/Univision Joint-Venture/Miami: Producers, Preditors, Line Producers, Bookers, AVID Editors, ROSS Directors, ADsExp w/Inews, Newscutter, ISIS. Minimum 2 years exp. Needed!  Apply here (5/24)

JOB OPENING: SCHEDULING COORD/WETV/NYC: accurate, timely input of all schedules & content related data, track viewer inquiries, conduct competitive analysis. Click here (5/24)

JOB OPENING: PROMO PLANNING ASSOC/SUNDANCE/NYC: freelance, maintain on-air flow & pacing of all breaks, serve as main contact to master control, supervise graphics, 2-3 yrs. exp. Apply here (5/24)

JOB OPENING: SR INVENTORY & DATA MNGMNT ANLYST/WEATHER CHANNEL/NY: Inventory analysis/tracking of all cable inv., dist of sales Reports to Plan’g & Reg’l mgrs. ExcelPro/Expert/MASTER! need sample work.  Exp sale plan’g & media math. Res to: [email protected] (5/24)

JOB OPENING: SR PROD/HISTORY Digital/A+E/NY: write/edit/prod plus out-sourcing feature and news articles for cross-platform distr.; 4+ yrs writing exp/editing & prod for dig. Outlet. – BA/BA degree in History and/or English or related. Click here (5/24)

JOB OPENING: MGR SALES RESEARCH/20th TV/LA: 5+ yrs media research, write sales presentations & pitches. Proficient w/Nielsen systems, Wrap Overnights & Sweeps a must. Fo mor info & to apply: http://www.myfoxla.com/category/239461/jobs (5/24)

JOB OPENING: P&I DIR/ION/NY: Mge inventory, stewardship, sponsorships, deal mgmt to maximize inventory usage for revenue potential. Excel req’d, Dealmaker a plus. Detailed,multi-task. 5+ yrs relevant exp. Apply: [email protected] (5/24)

JOB OPENING: MANAGER, ON AIR MARKETING/NBCUniversal/NYC: 3+ yrs exp scheduling promos within cable environment. Programming/Scheduling/Marketing Strategy exp perf. GripIT exp a plus. Apply: www.nbcunicareers.com (10117BR) (5/23)

JOB OPENING: DIR. DIGITAL PLATFORM & PROD/Hub/LA: Resp: planning, dev/exec. and implementation of network dig. tech strategy. 5 + yrs dev/mgt 5 + yrs platform/prod. Dev. Exp. Apply at: www.hubworld.com/careers (5/23)

JOB OPENING: MGR, SCHEDULING/AMC/NYC: Sched linear pltfrms (domestic, Canadian, TVE). Generate stunt ideas, promo oppty, inventory eval, etc. Enter program scheds in Rights Logic and Gabriel. Submit res http://tinyurl.com/cxmr88z (5/23)

JOB OPENING: TV GUIDE MAG/JR. SALES/LA: 1-2 yrs sales exp & contacts in entertainment/packaged goods. Resp for increasing existing bus, new ad rev, strategic plans, presentations/neg rates and scheds. [email protected] (5/22)

JOB OPENING: AD SALES AE/BabyFirstTV/NYC: Generate new leads and biz plans. Excellent presentations skills and able to secure meetings with decision makers. Low 6-figure package. 7+ yrs exp. Report to SVP. Apply [email protected] (5/22)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: PUB DEV/Demand Media/Santa Monica: Join a growing team! Opportunities include leading research initiatives & supporting sales requests. Click here to learn more and apply (5/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: EDUCATIONAL MEDIA position: 6+ years in educational film & children’s TV. Enthusiastic project manager & editor w/production, distribution, development experience. [email protected] (5/29)

SITUATION WANTEDLegal and Business Affairs/Senior Counsel role: Int’l/Europe/US film/TV/other media production, distribution, financing, French-fluent, on-site NYC/virtual, FT/PT/temp-[email protected] (5/23)

SITUATION WANTED: SERIES PRODUCER/STORY PRODUCER: based in NYC seeks new opps in broadcast, film, non-profits or production house. Great listener, leader, and team player. 3+ years experience. [email protected] (5/22)

SITUATION WANTED: AD SALES PLANNER/SSE based in NYC: seeks new opportunity in broadcast/cable media sales/marketing industry. 4+ years experience in the industry. contact: [email protected] (5/22)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2013

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2013

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email [email protected].

Related Stories

Cynopsis 06/18/24: Jacqui Heinrich gets FOX News promotion

Jacquie Heinrich gets FOX News promotion

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

06/17/24: Cynopsis Media Tech Update

Video advertising

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

Cynopsis 06/17/24: Charles Barkley announces exit

Charles Barkley announces exit

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

06/16/24: Cynopsis Jobs

man balloons

ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]