Cynopsis: Classified

Advantage

05/17/11

Good morning – it’s Tuesday, May 17, 2011, and this is your weekly issue of Cyn opsis: Classified Advantage! 

The Hiring of Jane Doe (not her real name)

The following is a cover letter by Jane Doe, which, with her resume, got her an interview. I am presenting this information because Jane got hired.  Her resume, cover letter and interviews, worked.  As much advice as I can give, nothing is more valuable than an example of something that has been successful.  All fictional info is presented below italics.

The Cover Letter:

February 7, 2011

Name of Company

Contact Person (John Cox)

Contact Person’s Position

Address

Town and State

Dear Mr. Cox:

I would like to apply for the Senior Meeting Planner position available at your offices in Springfield USA. The position sounds like a wonderful opportunity to be a part of a unique team and brand. My current position at CURRENT COMPANY, LLC has provided me with experiences that I feel will be a great asset to NAME OF COMPANY. I would be thrilled to share my skills and my outgoing personality with your team.

Over the past few years I have gained the knowledge of planning corporate meetings, social functions, and fundraising events from beginning to end. The skills that I have acquired have prepared me to manage a sales team and execute successful events with smart planning skills with an open mind. I have been involved in selling events, building floor plans, creating contracts with budget conscience clients, communicating the expectations to the correct departments, and executing events. I believe that my experiences in event planning, superior organizational skills, accomplished time management, in addition to my ability of building strong relationships with vendors and key management personnel will be extremely beneficial to NAME OF COMPANY.

My resume highlights my background in event planning and showcases some of the more significant events that I have been a part of. I hope you enjoy reading about my past experience and look forward to speaking with you soon regarding the Senior Meeting Planner position with NAME OF COMPANY. I also look forward to creating fun and exciting experiences for your teammates.

Thank you for your consideration.

Best Regards,

Jane Doe

Notice what was not used in Jane’s letter: Team Player, People Person, Go-Getter, Go To Person, etc.  Jane excluded all hyperbole from her cover letter, and instead, filled the document with information the hiring manager needed to know: her enthusiasm for the job and company and nothing else.

Nest Issue: The Interviews

We are always on the look out for more Experts to advise our readers – if you’re a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at [email protected] .

I believe strongly that a job applicant’s job is to fulfill the wildest dreams of the hirer by presenting themselves in such a way as to lead them to say “Thank goodness you are here  let’s get you on board stat to take care of my problem.”
Clearly your resume needs to shout this out in order to get you to the interview; and while you can intuit up to a point what is keeping that hiring manager up at night, most of what you will be going by will be the job description.  And these often include so many items that it can be really hard to get a bead on what is the thing that really matters to them. 

So there is a tendency, perfectly reasonably, for applicants to tailor their resumes to the needs as described in the job spec.  But think of this: all the other 500 applicants are doing the same thing.  They are all reading the same specs and are probably also trying to tailor to suit.  So they too start including the jargon that they see the employer has written.  What are the chances then that 500 cover letters and their attendant resumes are starting to converge on each other?  And there is the poor hiring manager trying to read between the lines and figure out which ones to put on the keeper pile and which ones to pass by quickly.  Yet they all use the same turns of phrase, the same language she had hastily cut-and-pasted one night when she had to post the job.

“Sheesh” she thinks.  “Isn’t anyone going to rise out from this group and make my life easier and solve my problem.  They can’t all be replicants – there must be someone there who has their own point of view about what they can do.”
And shouldn’t that someone be you?

I don’t want to discount the fact that they may be looking for a very straightforward square-peg-square-hole applicant.  They may be thrilled to get their own needs played back to them so beautifully.  And you may indeed be delighted to get a job that is so carefully designed as to be precisely describable.  But that hasn’t got them around the fact that there could be very many indistinguishable resumes and the only way to sort them out is to toss a coin.

So it’s up to you to not just play back what they give you, but to make your pitch unique and arresting  and of course to make yourself the only possible answer to their problem.

Michael Pollock is President of Pollock Spark (www.pollockspark.com). He is an Executive Coach and Consultant to Creative and Media professionals.  He works with people in film, TV, journalism, advertising, design, marketing, music and the Internet, bringing them the experience, techniques and inspiration to take their businesses and careers to new levels of success.

If you have any specific questions you’d like our Experts to address, please email them to me, John Cox at [email protected].
 

I really enjoy the newsletter and I’m hoping that the experts might be able to provide some insight on the HR software programs that are being used so much by networks and large organizations. I’ve found the process incredibly frustrating and often very time consuming. What I’d really like to know is how quickly does the screening of your resume for key words and responses to their questions eliminate you from the position. I always incorporate key words from the job description into my resume and cover letter, but if they ask, for example “how many years experience do you have in marketing?” and you have 2 1/2 years as opposed to the 3 they are looking for, are you automatically disqualified? There have been a number of positions that I’ve applied (and am qualified for) but never received a request for an interview. As there’s no way to follow up, I’m curious to know what I could be doing wrong or how automated these processes really are.

The level of automation can be quite extensive.  As resumes come into the systems they are parsed  which basically means scanned and entered into a database.  The hirer has the ability to set up questions to which certain answers will trigger automatic rejection.  But this is in the control of the user  the software merely enables it.  Then there a searching phase where the user does what is called a Boolean search where they are searching on keywords so that can look for certain combinations of criteria, for example: ((Project Manager OR Team Leader) AND (MS Project)).  This is most likely to be on skills or job titles  as for the 2.5 years, it is more likely that they will review the employment periods once they have narrowed their pool to those resumes with the required criteria. 

So the bottom line is  the automation is very much in the control of the user and it can vary not just from company to company but from position to position.  But it certainly is possible for the user to build in automatic instant rejection if they choose.

How do you translate skills built in another country (like Canada where many of the positions in television are similar in structure and ratings are gathered with the same methodology) to positions we see all the time in Cynopsis? And what process should be done prior to applying for positions to prove legal grounds to work in the U.S.

As you say the structure and metrics are very similar, so on the whole there is nothing you really need to translate for the US  just be sure you are telling the strongest story, bearing in mind the market and company you are pitching. 

As to the legal situation, I spoke with a Canadian who recently relocated to NYC and found herself a gig in a big media company.  Here is some of what she told me. 

“What I and many other Canadian friends that live here did was first and foremost to decide to make the move and do it. There are plenty of eligible Americans applying for the same position as you and they are available for an interview at the drop of a hat, why would they consider a Canadian? It’s pretty rare to be able to apply for a position and get a job in the US without legal grounds to work here unless you are very specialized. So figure out your visa situation prior to coming. Although it likely won’t be too much of an issue for a company to sponsor you once they decide you are the one they want, to even get them to interview you without visa assurance is hard. Look on the US Visa website and investigate all the various visas possible for you depending on your position.  Research it thoroughly so you can advise their HR department how it works and assure them it won’t be an issue.”

Michael Pollock is President of Pollock Spark (www.pollockspark.com). He is an Executive Coach and Consultant to Creative and Media professionals.

Have a question for our experts? Send it to [email protected]

JOB OF THE WEEK …

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Media Analyst    NDM0000190
Fox Careers
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strategic oversight of CBS Interactive’s ad platforms including display, video & mobile solutions
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assess, develop, and bring to market strategic, proactive, data- driven storytelling in the following areas: category- specific stories, Industry education, case studies, and new or relevant marketplace presentations
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San Francisco CA
http://www.cbscorporation.com /

JOB OPENING: PRODUCTION COORDINATOR/BURBANK: 3+ yrs exp in TV production mgmt; resp for managing production office, PA runs & interns, stage crew, prod reports, day to day office mgmt. Send resumes to [email protected] (5/21)

JOB OPENING: LEAD PRODUCTION ACCOUNTANT/BURBANK: 5+ yrs exp in TV acctng/finance. Oversee daily hot costs & weekly cost reporting on multiple budgets for a daily talk show. Please send resumes to [email protected] (5/21)

JOB OPENING: PRODUCTION MGR/The Ellen DeGeneres Show/BURBANK: 5+yrs exp in prod mgmt for tv. Resp for creating & tracking multiple budgets, overseeing stage crew & day to day prod on stage. Resumes to [email protected] (5/21)

JOB OPENING: COORDINATOR, PROGRAM SCHEDULING & STANDARDS/GSN Santa Monica: Coordinator, Program Scheduling and Standards. BA req. 1-2 yrs tv exp. Please send res and CL to [email protected] (5/21)

JOB OPENING: COORDINATOR CORP COMMUNICATIONS & PUBLICITY/Hallmark Channel/NY: 2+ yrs exp w/ PR/Communications. Exp pitching/booking/covering media interviews. Prof w MS Ofice. See full posting & apply @ www.hallmarkchannel.com (5/21)

JOB OPENING: VP, TRENDS & PRIMARY RESEARCH/NY: #1826BR Exp in traditional & non-trad quantitative & qualitative research;well versed in generational insights & societal trends. 7+ yr exp. http://www.nbcunicareers.com/search_nbc/ (5/21)

JOB OPENING: DIR, MEDIA RESEARCH STRATEGIC INSIGHTS/NY: #1827BR Provide strategic & analytical guidance for integrated mrktng div. sales research w/new ROI research methods. 5+ yr exp. http://www.nbcunicareers.com/search_nbc/ (5/21)

JOB OPENING: EXEC ASST, PRES CABLE AD SALES/NYC: 5+ yrs exp. supporting Sr. level execs; Phone coverage; calendar mgmt./meeting coord.; Coord. complex domestic travel & expense mgmt. www.ecentralmetrics.com/url/?u=3815630905-133 , (5/21)

JOB OPENING: SALES COORDINATOR/ TV Guide/ NY: Excel skills a +, Organized, Strong comm skills, Work w/AEs/Planners/Sales/Traffic/P&P Marketing. Weekly allocations, deal maintenance, daily comm w/agencies. [email protected] (5/21)

JOB OPENING: SALES PLANNER /TV Guide Network/NY: Build media plans, steward deals, assist AE in sales process, 3+ yrs agency/network exp. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (5/21)

JOB OPENING:  DIR OF SALES/Cynopsis Media/NY/LA (2): 5+ yrs ent media sales exp w/established contacts within industry; able to dvlp new biz for all Cynopsis Media brands, exc comm skills. Resume and salary req: [email protected] (5/20)

JOB OPENING:  RESEARCH MANAGER/Vh1 SUITE AD SALES/NY: Collect & analyze Nielsen, MRI, & other rsch data. BA, 5+ yrs rsch exp reqd. Strong Mcrsft Excel & PP & writ/comm skills. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (5/20)

JOB OPENING:  DIRECTOR, PROGRAMMING RESEARCH/MTV 2/NYC. 7 + yrs TV ratings research/data analysis; Expertise in research methodology, competitive TV landscape & industry trends; B.A req. EOE/M/F/D/AAP apply www.mtvnetworkscareers.com (5/20)

JOB OPENING:  PRODUCTION MGR/GLENDALE, CA: 5+yrs prod mngmnt/coordination exp. Field prod exp a must. Vendor negotiations, budget creation/oversight, field & studio crewing, cost reporting. Res/CL to [email protected] (5/20)

JOB OPENING:    TEMP MKTG MGR/Rainbow-Global/NY: Execute mktg strategy. Partnr w/Intl affiliates. Deliver assets for distribtn. 5+yr digital mktg exp in Tv indstry. Rez:[email protected] (5/20)

JOB OPENING:    SR COUNSEL/ABC/BURBANK: Work w/ co. execs on mktg/promotions matters (incl contests & sweepstakes) & assist w/ reality TV projects. Unscripted Prging, Mktg & Promotions 290563 http://corporate.disney.go.com/careers/ (5/20)

JOB OPENING: VP, BUS AFFAIRS/NY, LA or CLEVELAND/AGP:  Resp for negotiating, reviewing & drafting agreements surrounding all of AGP’s ent, dig, & new partner relationships.  More info:  www.americangreetings.jobs (5/19)

JOB OPENING: DIRECTOR, INTEGRATED MARKETING/NBCUniversal/NYC:  Looking for a Director, Integrated Marketing with Telemundo. Please visit www.nbcunicareers.com for more information and go to Req#1687BR (5/19)

JOB OPENING: SALES PLANNER/Food Network & Cooking Channel/Detroit: 2 yrs exp. in advertising, buying and/or planning or w/ ad sales Co. Proficient in MS EXCEL/PP. Full details, www.scrippsnetworks.com Req. 2266 (5/19)

JOB OPENING: VP RESEARCH/ATL: Min. 10 yrs cable/tv exp. Report writing skills. Staff mgt & budget exp. Strategic & tactical exp req.Expert at Nielsen sys & software. See job posting at www.watchgmctv.com . Res: [email protected] (5/19)

JOB OPENING: PART-TIME MARKETING CONSULTANT/NYC/Global Multimedia Co.: Experienced, director-level proj. mgr. to oversee advertising, promotions, PR, soc. media, agency/vendor mgmt. 5 half-days in office. [email protected] (5/19)

JOB OPENING: WRITER/PRODUCER/SPORTSMAN CHANNEL/NY OR WI: Seeking an innovative thinker with strong writing skills and a keen eye to create and manage cutting edge promotional campaigns. Apply: www.thesportsmanchannel.com (5/19)

JOB OPENING: DELIVERABLES MANAGER/OWN: Oprah Winfrey Network/LA: MUST HAVE exp managing show deliverables, logs & QC. Detailed oriented, production & post expert. 6-month project. Apply at: http://careers.own.tv (5/19)

JOB OPENING:  EXECUTIVE IN CHARGE/NEW YORK:  Heavy hitter to run a portfolio of reality & doc series. Budgets, Schedules, Mgt — and more. Huge opptny at top prodco. [email protected] (5/19)

JOB OPENING: EXPERIENCED PRODUCERS/NYC: Needed for New Daytime Talk Show. MUST have Talk Experience. Looking for committed, detail-oriented, driven, multi-taskers. Must be a Team Player! APPLY TO: [email protected] (5/19)

JOB OPENING: AP’s and PA’s/NY: Needed for Daytime Talk Show. Must be great bookers, multi-taskers and team players.APPLY TO:  [email protected] (5/19)

JOB OPENING: HBO FREELANCE MGR OF ADMIN/HBO: Prepare short form contracts. Create/update HBO TV prgrm avail. 5 yrs exp req’d pref media/ent. Strong analytical skills, Excel profic. Res&C/L: http://bit.ly/m0e9WE or www.timewarner.com/careers (5/18)

JOB OPENING: CONTENT SALES MGR (2)/Thought Equity Motion/NY & LA: World leader in video rights mgmt. Expert ideation, consultative & relationship sales exp. More info: http://corporate.thoughtequity.com/ Res: [email protected] (5/18)

JOB OPENING: PHOTO MGR/National Geographic Channel/DC: Acquire/edit photography and CGI related to the publicity and marketing of National Geographic Channels’ programming.  Apply www.nationalgeographic.com to Job ID 4585.  EOE. (5/18)

JOB OPENING: DIR AFFILIATE MRKT/ATL: Min. 5 yrs exp. in affiliate marketing. MSO contacts, strategic & innovative, events exp req.See job posting at www.watchgmctv.com . Res: [email protected] (5/18)

JOB OPENING:  MANAGER, INTEGRATED STRATEGIC MARKETING/NBCUniversal/NYC:  Manager, Integrated Strategic Marketing in the Women at NBCU group. Please visit www.nbcunicareers.com for more information and go to Req#1714BR (5/18)

JOB OPENING:  SALES PLANNER/20th TV/NY: Min 1yr sls support exp. Exp w/Excel/Word/PowerPoint req. Will work closely w/AE in all aspects of AD Sls process.  For more info/apply: www.myfoxla.com Email: [email protected]  (EOE) (5/18)

JOB OPENING:  ASSOCIATE DIRECTOR-AFFILIATE RELATIONS/AT&T Advanced Ad Solutions/NY: 2+ analy/media sales/research tools. Apply- https://att.taleo.net/careersection/10161/jobdetail.ftl?lang=en&job=1119903&ctx=1 (5/18)

JOB OPENING: DIR DNI CONTENT RSRCH/DISCOVERY/SS: mng rsrch team for content/strategy; create/analyze/inform/disseminate strategic projects; exp dvlpment in media rsrch field. www.discovery.com # 3917  (5/18)

JOB OPENING: SR DIR ONLINE PR/ SOCIAL MEDIA/NY:5-7+yrs Online PR, Social Media experience. Client facing, team mgmt, budget dev and pitch exp. Entrtnmt exp a plus. [email protected] (5/18)

JOB OPENING: PROJECT MANAGER, IT/NEW YORK: Day-to-day Project Management of projects aligned to the business needs of Advertising Sales & Traffic  https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=94274 (5/17)

JOB OPENING: MARKETING MGR/ABC FAMILY/BURBANK: Manage development & execution of consumer mkting campaigns. Work with multiple agencies & vendors. Digital & trad. adv. exp. required. disneycareers.com REQ 283127 (5/17)

JOB OPENING: COORD MULTI-PLAT PROGRAM/DISNEY XD/BURBANK: Create and maintain schedules, metadata, VOD plat, airline plat. 1 yr tv program/sched exp needed. Digital media/multi-plat exp prefer disneycareers.com REQ 296702 (5/17)

JOB OPENING: DIRECTOR MEDIA/Food Network/NY: Establish comm strategy & positioning for netwk priorities. 8-10 yrs exp in agency and/or ent media exp pref’d. Exp managing multi-million dollar budgets. www.scrippsnetworks.com #2345. (5/21)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: INTERNSHIPS /OWN: Oprah Winfrey Network/LA: SCHOOL CREDIT ONLY. Opportunities in Research/Ratings, Legal & Scheduling. Must be a College Junior, Senior or Grad Student. Apply at: http://careers.own.tv (5/19)

Jennifer Bennett named VP/Licensing and Merchandise for North America at Entertainment One (eOne).  Jennifer will be involved with the company’s licensing strategy surrounding the brand Peppa Pig in the US in addition to other North American licensing programs for other eOne assets from the TV, film and music units.  Jennifer will be based in Los Angeles.

Strategic media and marketing agency, Media Storm tapped Andrea Redniss as Managing Director/Digital, effective immediately.  In her new role, Andrea will head the agency’s digital department leading the company’s integration functions with a focus on the multi-platform arena.  Andrea will be based at the agency’s two offices in New York and South Norwalk, giving equal time to both locations.

Jon Kropp promoted to VP/Business Operations with Turner Sports for its golf digital business.  In his newly-minted position, Jon will manager Turner Sports’ golf digital business encompassing GOLF.com, PGATOUR.COM and PGA.com in addition to a sales and content relationship with Yahoo! Sports Golf.  Jon has been with Turner Sports for 14 years, most recently as VP/Strategy and Acquisitions. 

Marnie Black takes on the new position as SVP/Public Relations with AMC where she will serve as the consumer press strategist for the network working closely on a daily basis with Charlie Collier, President/GM.  In her role, though, Marnie reports to Ellen Kroner, EVP/Communications, Rainbow Media.  Prior to this appointment, Marnie operated her own communications company working with such clients at CNN, Comcast, Readers Digest among others.

Here Media Inc. hired Robert Ames as Chief Performance Officer based at the company’s New York offices.  Robert joins from Hachette Filipacchi Media.

Independent creative agency, Imagination Group elevated Eduardo A. Braniff as CEO for Imagination the Americas.  Eduardo previously was Global Insights Director for the last three years.  In his new role, Eduardo is charged with developing business for the company’s current offices in New York and Detroit and in Toronto and Los Angeles, the two cities where the company already has a presence as well as expansion plans into other cities based on clients’ business.
 
Out-of-home television network, Akoo employed Elise B. McVeigh as EVP/Sales to head advertising and sponsorship sales for the company’s network including 162 shopping malls and 22 universities in 63 US markets.  Elise reports to William “Billy” Campbell, President. Furthermore, Akoo added Derek Koenig as CMO where he will work closely with the company’s portfolio of advertisers to deliver marketing platforms and custom content programs.  Derek will also report to company president Billy Campbell.

Syfy Films tapped Gregory Noveck to the new position of SVP/Production responsible for developing projects for the film company by working closely with the Universal and Syfy creative teams.  Gregory will report to Mark Stern, President/Original Content, Syfy and to Donna Langley, Co-Head/Content for Universal Cable Productions and Co-Chairman, Universal Pictures.  Gregory joins from DC Comics where he was SVP/Creative Affairs and Executive Producer.

Jeffrey L. Hinz appointed Managing Partner/Digital Director at MediaCom U.S.  Jeffrey will have responsibility over the agency’s complete digital business in addition to offering leadership and strategic counsel for all existing and future digital media efforts. 

Cheil North America added Dave Weaver as Managing Director over the company-owned full service One Agency with offices in New York and Dallas, effective immediately.  Dave will head One Agency’s growing client list which includes existing accounts Samsung and Hankook Tires.  He will also manage the agency’s marketing efforts.  Dave reports to Buz Sawyer, CEO of Cheil North America and is based at the Dallas office. 

Holly Tang promoted to CFO with Bravo Media, effective as of yesterday.  Previously, Holly served as Senior Director/Financial Planning and Analysis for Bravo Media.  In her new role, Holly will head the network’s financial oversight activities encompassing Bravo’s strategic and long-term planning.  She is based at Bravo’s New York office and reports jointly to Frances Berwick, President, Bravo Media and to Salil Mehta, COO/CFO, NBCUniversal Entertainment and Digital Networks and Integrated Media.

Will Misselbrook joins BBH New York as Head/Interactive Production.  Prior to his new appointment, Will was in London serving as Production Director/Executive Producer at Imagination.  

Meredith Integrated Marketing, a unit of Meredith Corporation tagged Dan Rubin for the newly-created position as Director/Digital Strategy. Dan is charged with developing digital marketing goals across Meredith Integrated Marketing’s Customer Relationship Marketing (CRM) and Content roster of clients.  Dan reports to David Brown, EVP/GM, Meredith Integrated Marketing. 

Tremendous! Entertainment behind Travel Channel’s series, Bizarre Foods with Andrew Zimmern tapped Tim Hamilton to head and grow the company’s development efforts at its newly opened Burbank, CA office. 

NASCAR announced a slew of new talent and new assignments for its executive team where all appointments are effective immediately:

• In the broadcasting division, Steve Herbst added to NASCAR Media Group (NMG) as VP/Broadcasting and Global Media Strategy, reporting to NMG President Paul Brooks and based at NASCAR’s New York office. Most recently, Steve was EVP/GM of CBS College Sports Network from 2008-2010. 
• Paul Brooks, President of NASCAR Media Group continues in this role and will additionally head the newly-established NASCAR Innovation Group which will spur innovation and integration of new technologies throughout the NASCAR industry.
• Jim O’Connell, recently elevated to Chief Sales Officer will now manage a consolidated intellectual property group charged with overseeing all properties sporting the NASCAR trademark.  Jim will continue to report to NASCAR CMO Steve Phelps.
• Norris Scott upped to VP/ Partnership Marketing where he, along with Blake Davidson in Licensing and Todd Armstrong in Auto Aftermarket will all report to Jim O’Connell. 
• Marc Jenkins promoted to VP/Digital to head NASCAR’s digital media efforts.  Marc reports now to Steve Phelps, CMO.
• Brett Jewkes heads NASCAR’s Integrated Marketing Communications unit which has added Jon Schwartz as Director/Business Communications. 
• Eric Nyquist continues to oversee strategic planning for NASCAR as VP/Strategic Development and he also supervises the entertainment efforts managed by Zane Stoddard in the company’s Los Angeles office as well as NASCAR’s green efforts led by Michael Lynch.
• Furthermore, NASCAR promoted three other executives: Jill Gregory as VP/Industry Services, reporting to Steve O’Donnell, SVP/Racing Operations; George Silbermann boosted to VP/Regional and Touring Series, reporting to Steve O’Donnell; and Marcus Jadotte bumped to VP/Public Affairs and Multicultural Development, reporting to Gary Crotty, SVP/General Counsel on public affairs efforts and to Steve O’Donnell on multicultural issues.

Matt O’Brien recently moved to Reveille as their new VP/Creative Affairs.  Before this appointment, Matt was Director/Development at 51 Minds. 

Effective immediately, SapientNitro added Leigh Baker as Global Group Account Director for the Mars account.  Leigh will manage the company’s through-the-line account team for the worldwide Mars teams in North America, Europe, Australia, China, UAE and Russia while based at the New York office.  Leigh joins SapientNitro from Publicis New York where he was the SVP/Group Account Director. 

Nolan Baynes joined Music Choice in the role as Director/Marketing in charge of strategic marketing activities for Music Choice’s assets including SWRV, Video On Demand and Music Channels. 

NBCUniversal Cable Entertainment and Cable Studios tapped two executives within the division:

• Catherine Dunleavy named EVP/CFO to supervise the unit’s financial functions and strategy, reporting to Bonnie Hammer, Chairman.  Previously, Catherine was EVP/CFO for NBCU Cable and Distribution.
• Cheryl Rosenbloom appointed as SVP/Human Resources to develop and manage the unit’s human resources’ goals.  Previously, Cheryl was SVP/Human Resources for NBCU Cable and Distribution. Cheryl, too, reports to Bonnie Hammer.

Full-service marketing communications agency Wing hired James Roberts as Media Supervisor and Jose Merino as Media Buyer.  James will be based in San Francisco while Jose is in Miami.  Both will create and execute media strategies for Wing’s client roster including Reliant Energy, Children’s Healthcare of Atlanta and Garick Corporation.  James reports to Enrique Dussan, VP/Communication Planning and Jose reports to James Roberts.

Before its Upfront presentation on May 17, Fox Hispanic Media (FHM) promoted Juan Vallejo as VP/Sales up from Eastern Region Sales Manager for Fox Deportes and Eddie Espinal to AE in New York.

Marjorie Kaplan, President of Animal Planet and Science Networks offered news on four staffing changes:

• Victoria Lowell expands her position as SVP/Marketing and Operations for Animal Planet and now adds Science Channel to her scope of duties.  Based at Silver Spring, Maryland headquarters, Victoria reports to Marjorie Kaplan and will additionally work in tandem with Deborah Myers, Science Channel GM.  Dan Bragg, VP/Marketing for Science Channel will now report to Victoria.
• Lauren Goodson promoted to VP/Research for Animal Planet and Science Channel where she is in charge of all research activities for both networks. Based in Silver Spring, Lauren reports to Marjorie Kaplan and will also work with Science Channel GM Deborah Myers.
• Noha Abdalla elevated to VP/Marketing for Animal Planet up from Senior Director.  Noha manages integrated marketing campaigns for the network in addition to creative brand oversight and strategy. Based in Silver Spring, Noha reports to Victoria Lowell.
• Michael Eisenbaum bumped to Senior Creative Director/Marketing for Animal Planet up from Director.  Michael heads the creative group and manages the consumer look of on-air promos and marketing shoots as well as directs and oversees the creative used by the advertising sales division. Based in New York, Michael reports to Victoria Lowell. 

Patricia Shevlin assumes the new role as Executive Producer for CBS Evening News with Scott Pelley beginning June 6 which is also the first day of the news broadcast featuring new anchor, Scott Pelley.  Since January 2000, Patricia has served as executive producer of the CBS Evening News, Weekend Editions. 

ABC News President Ben Sherwood welcomes back Rick Kaplan to ABC News as Executive Producer of This Week with Christiane Amanpour.  According to Sherwood, Rick will spearhead ratings growth goals for This Week and will additionally manage ABC News’ political coverage in the wake of the 2012 elections.  Previously, Rick was with ABC News for 20 years as executive producer of Good Morning America, Nightline, PrimeTime Live and World News Tonight with Peter Jennings.  In more recent years, Rick served as executive producer of CBS Evening News with Katie Couric.

Frances Hopkinson tapped by ITV Studios as Creative Director/Drama.  In her new position, Frances will form a new Drama unit working with Kate Bartlett’s team and will have oversight for developing and producing scripted content for internal and external commissions.  Frances will report to Kevin Lygo, Managing Director, ITV Studios.

Michael Shostak became VP/Client Service and Strategy with SapientNitro, part of Sapient Corp.  Based in Toronto, Michael heads the strategy practice for Central North America which includes Canada and the American Midwest and will further supervise account management for the company’s worldwide clients. Previously, Michael worked for Young & Rubicam Canada.

Debmar-Mercury promoted Darren Doyle and Jim Kramer to the new positions as SVPs/Sales on the East and West Coasts.  Darren has been with the company since 2007 as VP/Sales will now oversee the Eastern US while Jim, who has also served as VP/Sales with Debmar-Mercury since 2006, will manage sales in the Western US.

Cara Stein is the new SVP/Chief Talent Officer for NBCUniversal, reporting directly to Patricia Langer, EVP/Human Resources, NBCUniversal.  Cara’s scope of duties includes all facets of talent management from recruiting to staffing. 

CBS Television Stations appointed Cathy Murphy as VP/Business Development and Strategic Partnerships.  In her new position, Cathy will work with the sales forces at the 28 local stations on the development of new business efforts and strategic cross-platform sales ideas involving CBS’ O&Os, other CBS Local Media properties and advertising opportunities via CBS Outdoor and EcoMedia, CBS’ environmental media division.  Before this appointment, Cathy was Sales Manager at WCBS Newsradio 880 in New York since 2009. 

WCTI/Greenville-New Bern-Jacksonville owned by Bonten Media, elevated Valentina Wilson as Primary Anchor for the 6p and 11p news broadcasts.  Valentina joins veteran anchor Wes Goforth in these time slots.  Valentina will continue to serve as anchor at 5p and will be joined by Wes for this newscast. 

Later — John
 John Cox for Cynopsis: Classified Advantage
[email protected]
05.17.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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