Tuesday, March 8th, 2011


Thank you, Hulu

… for drawing big brands out of the box
and onto the Web.

We’ll take it from here.

Tremor Media


Cynopsis: DIGITAL


Good morning, it’s Tuesday, March 8, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

YouTube confirmed its purchase of Next New Networks and said the online studio, which has racked up over 2 billion views and 6 million subscribers to date, will play an important role in expanding its partner developers program. As part of the “YouTube Next” program, NNN will act as an incubation studio, working with independent producers to help hone their craft and gather bigger audiences, according to YouTube Director of Global Content Operations Tom Pickett, who is heading the program. The number of partners making over $1,000 a month is up 300% since the beginning of 2010 and there are now “hundreds” of partners making six figures a year, he wrote in a blog post.


MSNBC’s TODAY show website featured a one-time-only, live web show yesterday hosted by Kathie Lee Gifford and Hoda Kotb that aired during the traditional TV broadcast. The webcast, which viewers were directed to by TODAY hosts Matt Lauer and Meredith Vieira, provided behind-the-scenes stories and background info complementing the telecast. Viewers were also encouraged to post questions and feedback on today’s Facebook page and via the #TODAY hashtag on Twitter.
ESPN3.com announced it will stream 18.5 hours of live coverage of the Winter X Games Europe running March 16-18 from Tignes, France. The event will also be televised live for the first time this year on ESPN and ESPN 2 in the U.S.
G4’s pop internet comedy series Web Soup is gearing up for a third season starting March 30, with more “best of worst” features and a new investigative segment exploring stories outside the studio. Chris Hardwick will continue to host.


became the first major film studio to license feature films to the online clip service AnyClip. The company tags and indexes movies into searchable clips so that they come up on the search engines of sites such as IMDB.com or Hulu it plans to sign as partners, per THR. AnyClip’s propriety tagging capabilities enables consumers to search by specific quotes, actors, objects, locations and scenes from full-length motion pictures. The company makes money by directing viewers who click on “Get the movie” to iTunes, Amazon or Netflix to purchase or view discovered titles.
The latest company-sponsored web series starring Hollywood talent premiered yesterday on IAC’s comedy site CollegeHumor. Always Open with Dave Koechner, sponsored by Denny’s, will feature one-on-one tete-a-tetes between David and celebrity guests in the booth of a Denny’s restaurant. Jason Bateman, whose digital studio DumbDumb is producing the show with Ben Silverman’s Electus studio, stars in the first episode. Upcoming guests include Sarah Silverman, Amy Poehler, Will Forte and Kristin Bell.
EW.com is offering a series of rewards through a partnership with entertainment-themed social network GetGlue.com. Readers who check in to items featured on EW’s ‘Must List’ via GetGlue can unlock virtual and physical stickers, which can then be redeemed for exclusive curated content from the editors of Entertainment Weekly.


Cablevision announced an agreement with GroupM to deploy addressable 30 sec. ads from 5 different brand advertisers across the MSO’s entire 3 million household footprint – the industry’s first commercial iTV campaign. Set-top data enabled marketers to deliver different ads to specific groups of homes targeted by general demographic info during Q4 2010. Targeted TV technology firm Visible World helped advertisers reach relevant households by matching age groups and ethnic make-up with the appropriate ad, promising that personal subscriber info remained anonymous. The campaign sub-divided the 30 second spots across more than 25 cable networks.
Internet telephony giant Skype will begin introducing advertising to its user base this week as it moves toward an expected IPO. Ad sales partnerships with Meebo in the U.S., Ad2One in the UK and Ströer Interactive in Germany will help find takers for large format interactive ads such as an expandable “home” unit with “Click & Call” functionality or social networking sharing capability. Skype says it will not barrage users with pop up ads during their conversations and that users will be able to close the banners.
Advocate Answers is a new social commerce app from word of mouth marketing company Zuberance that enables a company’s Brand Advocates to answer prospects’ questions at pivotal times in the purchase cycle.


Google acquired U.K.-based comparison shopping site BeatThatQuote.com for 37.7 million pounds or $61 million. The site enables users to compare prices across multiple online outlets for insurance, financial services, legal services and utilities including TV and internet.
‘ 26 checkout limit imposed on library eBook lending took affect yesterday, under protest from a growing number of libraries. A consortium of libraries in Massachusetts has already voted to suspend purchases of any new HarperCollins books for its digital catalog, per Library Journal. A task force appointed by the American Library Association is convening this week in Washington to address the question of equitable access to electronic content.


Google’s Android platform continues to take market share away from RIM’s BlackBerry in the U.S., according to ComScore, pulling ahead of the platform for the first time with a leading 31.2% share of all smartphone subscribers as of the end of Jan. 2011. 65.8 million people in the U.S. owned smartphones during the three months ending in January 2011, up 8% from the preceding three-month period. Microsoft’s Windows 7 platform continues to sputter, dropping to 8% of the smartphone market.
Top Smartphone Platforms
3 Month Avg. Ending Jan. 2011 vs. 3 Month Avg. Ending Oct. 2010
Total U.S. Smartphone Subscribers Ages 13+
                               Share (%) of Smartphone Subscribers
                                   Oct-10  Jan-11 Point Change______
Total Smartphone Subs 100.0% 100.0%    N/A
Google                          23.5%   31.2%     7.7
RIM                              35.8%   30.4%    -5.4
Apple                           24.6%   24.7%      0.1
Microsoft                        9.7%    8.0%     -1.7
Palm                              3.9%    3.2%     -0.7
Source: comScore MobiLens
An ease in pricing and a range of new models will help 3DTV’s penetrate some 15 million homes in the U.S. by the end of next year, according to a new report from Futuresource Consulting. A lack of 3D content, however, will continue to prevent the feature from becoming a must have for the time being.


Popular podcast distribution app AudioPress released an update to its iPhone app, adding the ability to share shows and stations via text message, email, Facebook and Twitter.


AOL, which completed its $315 million purchase of The Huffington Post yesterday, announced the addition of six new hires to its reporting team, including

  • Yahoo’s Michael Calderone, named Senior Media Reporter
  • the NYTimes’ Trymaine Lee, coming aboard as Senior Reporter
  • the NY Daily News’ Michael McAuliffe, named Senior Congressional Reporter and
  • The Daily’s Jon Ward, tapped as Senior Political Reporter

Broadcast Interactive Media named TAP Media’s Mike Schuch Jr. hired as VP/Local Sales. The company also promoted Herb Skoog to SVP/Operations and Mick Rinehart to SVP/Products and Data Services.


A new independent site developed by a University professor and his students in Singapore called Mobilewalla launched yesterday as a multiplatform search, discovery and analytics engine for smartphone apps. Supporting Apple, Android, BlackBerry and Windows 7, the site is the process of building a database of available free and paid apps that can be sorted by category, developer, “hotness” factor and keyword. Its secret sauce is a set of proprietary scoring algorithms that computes user-rated scores for individual apps. The Developer Reputation Score (DRS) will crunch user ratings by developer. Similar math awards a “Mobilewalla Score” (MWS) to each app to determine how fast it is rising on various marketplaces; the MWS rating determines how high each app appears in each category. Navigate over to the Arcade Game section under iPhone and you’ll find the iconic Angry Birds the top choice, followed by a couple of free games – Pac-Man Lite from Namco and Touch Hockey from FlipSide5.
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: AD SALES MKTG MGR/RMG/NYC: Create/execute cutting-edge custom proposals & lead creation of pitches & other sales prgrms. 5-7yrs sls/mktg exp & cable or digital media exp. BA requ’d. Res/cover:[email protected] (3/15)

JOB OPENING: SUPERVISING PRODUCER, NCR ADVERTISING/Nickelodeon/NYC: 7+ yrs production exp. Ad Agency Production exp is essential. Knowledge of production apps including Final Cut Pro. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (3/15)

JOB OPENING: EA TO SVP, MKTG/NY based film distribution company: Detail-oriented, highly organized, discrete with interest in marketing. Scheduling, emails, phones. Resume and cover letter to [email protected] (3/15)

JOB OPENING: CONTENT SALES MGR (2)/Thought Equity Motion/NY & LA: World leader in video rights mgmt. Expert ideation, consultative & relationship sales exp. More info: http://corporate.thoughtequity.com/ Res: [email protected] (3/12)

JOB OPENING: HEAD OF DEVELOPMENT for a well established production company,CT/NY, Non-scripted TV, 7+ yrs exp TV development, Established contacts a must., Excellent benefits pkg. Email: [email protected] (3/12)

JOB OPENING: SALES PLANNER/RMG/NYC: Generate, optimize & analyze sales proposals for the sales org. Including pricing, viewers & impressions. 2-3yrs sls/planning exp in cable or dig. media. BA req’d. Res/cover: [email protected] (3/12)

JOB OPENING: DIRECTOR OF BRANDED ENTERTAINMENT/Newcast Division of ZenithOptimedia/NYC: Develop and execute non-traditional, cross-platform solutions. Network exp a must, digital a +. Resumes to: [email protected] (3/12)

JOB OPENING: DIR ONLINE AD OPS/NY:  Mng inv., campaign plan’g, online ad trffcking & camp mngmnt. 4+ yrs exp mngng ad ops @ media/brdcast/Internet content co & DFP, Atlas & Liverail. Strong MS Excel knwlg a must. [email protected] (3/10)

JOB OPENING: SR. EDITOR/RAINBOW/NY: 8+yr brdcast/cbleTV prodtn exp and Final Cut Pro. Create on-air promos for lifestyle/reality shows/scripted dramas/film/image spots. Must have advanced AFX experience. Rez: [email protected]  (3/10)

JOB OPENING: FREELANCE WRITER/PROD PROMO/Englewood Cliffs NJ: Create/exec promo spots. Write/prod promo spots; Mngng proj under deadlines. BA deg; 4+yrs exp writing, producing & editing news/prgrmng. Resumes to [email protected] (3/10)

JOB OPENING: DOCUMENTARY PRODUCERS/WRITERS/LA:  Producers needed immed. w/strong story/journalism skills for doc series. Journalism experience a must. Reply w/pos in subject line to [email protected] www.luminantmedia.com (3/10)

JOB OPENING: MARKETING COORDINATOR/Hallmark Channel/NY: 3 yrs exp w/mktg, cable or entmnt co.Prof w/MS Office. Exp w/fast paced env/ multi tasking essential. See full posting and apply @ www.hallmarkchannel.com (3/10)

JOB OPENING: VP, MKTG/Suddenlink Comm/St Louis: Resp for prod dvlpmnt/website/sales chan mngmnt. Able to multi-task/mng sev diverse areas at once. 10+ yrs of ind &/or mktg exp. MBA mktg. Travel req’d.  Apply: www.suddenlink.com (3/10)

JOB OPENING: RESEARCH ANALYST/GSN/SM: 1-2 yrs. Broadcast/Cable TV. Exp w/Nielsen and Startrek; Tracking and trending metrics; rating reports. Apply to [email protected] (3/9)

JOB OPENING: VP OF BIZ DEV, MEDIA PRACTICE/EDGE TECHNOLOGY SERVICES/NY:  Resp. for increasing market share for Edge’s services within the media practice. Quota-carrying Senior Salesperson. Resumes to: [email protected] (3/9)

JOB OPENING: DIRECT RESPONSE ACCT EXEC/DISH Network Ad Sales/NY: Join fast-growing nat’l sales team. Dev & grow new & existing DR business. 5+ yrs DR cable ad sales exp w/ relationships. Res to: [email protected] (3/9)

JOB OPENING:  SR RESEARCH ANALYST/Current TV/NY: 2+ yrs broadcast or cable/media buying agency exp, Nielsen/MRI knowledge a must, proficient in media math & MSOffice send resume to [email protected] (3/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: SHOWTIME NETWORKS/VARIOUS/NY: Rising college juniors & seniors should visit www.sho.com/careers to search for all summer internships. Students must apply thru careers site. Internships are project-oriented, not admin (3/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!![email protected] (3/15)

SITUATION WANTED: ASSOCIATE PRODUCER/LA: 5+ years experience NFLN, ESPN, FoxSports, CNN, Studio Production, Remote Production, Post Production, Writing, Features, Segment Producing, QC, etc. Please email:[email protected] (3/15)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (3/15)

SITUATION WANTED: WRITERS ASSISTANT/WRITERS P.A.: Aspiring TV & Feature Film Screenwriter with yrs of industry experience. Film Festival, & Writing Contest award winner. Excellent references available. Contact: [email protected] (3/15)

SITUATION WANTED: SALES CLOSER in MEDIA, TV & FILM – L.A. 8+ years of Domestic and International experience in Film & TV sales, a powerful sales closer w/ Rolodex of clients, very sharp professional – email [email protected] (3/15)

SITUATION WANTED: INTEG. MKTG MANAGER/LA: 3+ yrs exp building strong client relationships & successful brand campaigns.Great team player, very organized, branded entertainment enthusiast. [email protected] (3/15)

SITUATION WANTED: SHOOTER/DIR/PROD/CREATIVE EDITOR NY/BOS/LA:17+ yrs, worldwide exp: PBS Kids, CBS, BBC, Oxfam, MINI, History Channel, iPhone Apps. reel & website: www.GraziosoPictures.com iPhone +1 (617) 216-7554 [email protected] (3/12)

SITUATION WANTED:  CABLE DISTRIBUTION SALES: 5 years experience in Cable & Broadcast TV. Well organized, great at building relationships, looking for a challenge & opportunity to grown within your company. Contact: [email protected] (3/11)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, and will prove to be a valuable addition to your firm. 3yrs in Finance & 9 yrs in Ad Sales. Let’s grow together.  [email protected] (3/10)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!! [email protected] (3/9)

SITUATION WANTED:  EXPERIENCED TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (3/9)

SITUATION WANTED: TALENT/DEVELOPMENT EXEC ASST/NY:3 years experience TV/Talent/Distribution. (CAA) Creative Artists Agency, VIACOM w major properties i.e. Jersey Shore & Daily Show. Know players in industry. [email protected] (3/9)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NY: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/9)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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