Tuesday, March 4th, 2008


Thank you to our clients and partners
whose expectation of excellence
has made us the sales team we are today.

First recipient of the IAB
Long-Term Excellence Award for Ad Sales

Cynopsis: DIGITAL


Good morning, it’s Tuesday, March 4, 2008, and this is your first early morning digital briefing.

Michael Eisner’s Vuguru will debut its next big original web series, indie rock-themed mockumentary The All-For-Nots, next week simultaneously online, on mobile devices and on HDNet, reports The New York Times. Vuguru will make the series, sponsored by Chrysler and Expedia, available on outlets such as YouTube in the U.S., but it will restrict access to it in foreign markets to protect its syndication value.


AOL announced plans to launch 12 new websites in the next 6 months to bolster traffic and ad revenue. AOL-owned sites attracted 109.4 million unique visitors in Jan., placing it 4th behind portals Yahoo, Google and Microsoft according to comScore.
NBCU’s iVillage.com, NBC Olympics and sponsor Johnson & Johnson will produce a series of webisodes showcasing the family lives of 8 Beijing Summer Olympic hopefuls. The Family Room series also contains social networking components including a “share your shout out” graffiti wall where users can type words of encouragement.
Nielsen Business Media’s The Hollywood Reporter launched THR-Asia.com, an English-language website covering the entertainment industries of China, Hong Kong, India, Japan, Korea, Singapore, Thailand and other regions. 
A trailer for Paramount‘s long-awaited new Indian Jones movie racked up more than 200 million views worldwide during the first week of its release, the company told the AP. The studio built hype for the trailer by premiering it on Good Morning America and streaming it exclusively online at IndianaJones.com and Yahoo! Movies before showcasing it in theaters.
Soap Opera Digest is launching a suite of casual games today on its website today, powered by game developer Arkadium.
TVN Entertainment signed multi-year deals to offer VOD programming from the Gospel Music Channel, Expo TV and The Sportsman Channel.
Overbuilder RCN agreed to add ION Media Network’s kids-themed qubo network to its Chicago line-up of digital channels.
Hearst Magazines Digital Media and Si TV announced a new partnership to co-produce a trio of quinceanera-themed videos for Hearst’s MisQuinceMag.com.


William Morris Agency and VC firms Accel Partners and Venrock are teaming with AT&T to provide seed money for digital media start-ups. The Joint Fund will be managed by Los Angeles-area angel investor Richard Wolpert, former President of Disney Online and Chief Strategy Officer of RealNetworks.
Nine Inch Nails followed in Radiohead’s footsteps and launched their latest album, the 36-track instrumental “Ghosts I-IV,” as a free download (the first 9 tracks anyway.) The band also offers several pay options. For $5 you get all 36 digital tracks and a 40 page PDF; the $10 set comes with a two CDs and booklet; $75 buys you a data and Blu-ray DVD and the $300 “ultra-deluxe limited edition package” includes two numbered prints signed by Trent Renzor himself. Excessive traffic had crashed the site as of yesterday, but Amazon’s DRM free MP3 store has the $5 version.
Independent production studio Judge-Belshaw Entertainment, Inc. formed Sticky Traffic Studios, specializing in short form comedy videos for online distribution. The company has been producing video jokes for It Tastes Funny.com.
Attention Span Media signed a deal to distribute its Dorm Life web series through mobile phones by using camera phone photo/video sharing service Radar.net. Radar users can sign up for the Dorm Life channel to receive clips and photos from the series thrice weekly.
Digital entertainment company ZVUE Corporation has added the SomaGirls.TV channel to the ZVUE Network.   Aimed at females 15-25, SomaGirls.TV features commercial and user-generated pop culture, celebrity, fashion videos and other entertainment related content.


Amazon launched a video widget program allowing Amazon Associates affiliates to earn referral fees for video views they accumulate on their websites. The site welcomes comedic, topical and how-to videos and provides 19 different templates to chose from, including a widget for its Unbox video service.
Male-skewing Break Media acquired business news and financial humor website Wall Street Fighter.com.


DoubleClick, still awaiting EU approval in its merger with Google, is forming a vertical ad network called the DoubleClick Revenue Center to offer advertisers a more unified structure for their online ad buys. The move will place it in direct competition with companies such as Adify, which provides a technology platform enabling publishers such as NBC Universal and The Washington Post to build their own ad networks around specific categories.


NBC Universal announced a major shakeup of its digital, sales and research ranks:

  • Salil Mehta, President/Business Operations, Strategy and Development, will take the reigns of NBC’s Digital Media team, replacing Beth Comstock who will return to head up marketing for GE. George Kliavkoff, NBCU’s Chief Digital Officer, will report to Salil.
  • Mike Pliot, President/Sales & Marketing, will add oversight of the Research Department. President of Research Alan Wurtzel will report to Mike.
  • Jeff Gaspin, President & COO/ Universal Television Group will take over the reigns of women’s portal iVillage on an interm basis. iVillage will now be part of a “virtual women’s network” which includes Bravo Media and Oxygen Media. All 3 Presidents will report to Jeff Zucker, President & CEO of NBC Universal.
  • Deborah Fine, President/iVillage Properties, will report to Jeff on an interim basis.

Gorilla Nation hired former Shopzilla manager Alex Godelman to serve as VP/Technology. He will report to Christophe Louvion, CTO of Gorilla Nation.


As the Democratic candidates head into crunch time today, both hope to get a viral boost from web video. NBC.com‘s Saturday Night Live minisite has last weekend’s SNL mock debate and Senator Clinton’s surprise response in front of her hometown crowd. (Now that NBC’s clips, also available on Hulu.com, are embeddable elsewhere – she should get even more laughs.) Meanwhile hip hop musician Will.i.am released another celebrity-driven Obama tribute, We are the Ones on grassroots advocacy site dipdive.com and YouTube. Sen. Obama has also been spending heavily on embeddable video ads on sites such as the Akron Beacon Journal’s Ohio.com and the Houston Chronicle’s Chron.com on a scale not yet seen by political candidates on the web.
Correction: GE’s New Media focused Peacock Equity Fund is not an investor in Popsugar and WorldWideBiggies as mentioned yesterday. The fund’s current investments do include Adify, Firebrand, Healthline, IGA Worldwide and Trion World Network.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING: SENIOR RESEARCH ANALYST SR WEB ANALYST/NY: Analysis/reporting of traffic with HBO/Cinemax online services. Omniture Site Catalyst a must.  Send resume to:  [email protected] (3/11)

JOB OPENING: POST-PROD ASST/ A&E TV Networks/STAMFORD: Asst w/workflow in AVID rooms, perform techl admin. duties& support the post-prod workflow of their History projects.Hiring immed. Hrly pay. Res to: [email protected]   (3/11)

JOB OPENING: PBS seeks an ASSOCIATE CREATIVE DIRECTOR/Arlington VA to work with the Creative Services team in the creation of multi-media promotional materials. For a full job description and to apply, please visit www.pbs.org/jobs (3/11)

JOB OPENING: PROD MGR, HOME ENT/VIZ Media/SF: Pref’d exp: min 5 yrs rel entmt/pub exp – plans, organizes, & controls an assigned prod line from acq stage – prod life cycles. Send Res/Sal req: [email protected] w/ PM, HE in subj line. (3/11)

JOB OPENING:  SR RATING RESEARCH ANALYST/NICKELODEON/NYC: Min. 3 yrs exp. at a network or agency; Exp. w/ Nielsen ratings & software; Strong analytical skills a must; B.A.; Kids exp a plus. EOE/M/F/D/AAP apply mtvncareers.com (3/11)

JOB OPENING: FREELANCE PROMOTION SALES REP/MerryMedia/LA: Freelance promotion sales rep w radio & TV exp for award winning ent. marketing co. (MerryMedia.net) apply w/ cover note to [email protected] or fax 818-760-1531 (3/8)

JOB OPENING: VIDEO PROD MGR/WE tv/NYC: 2+ yrs Video & Web production exp pref in entertainment/cable. Manage dig platform video content, special projects from start to finish. Rez to www.cablevision.jobs #5481BR (3/8)

JOB OPENING: RSRCH DIR/MGR/STRATEGIST/Discovery/NY: Media/mkt research ops. supporting Discovery’s AdSales team. Strong presentation/comm skls. Exp w/ media measurement tools, mkt knwldg. Apply: www.discovery.com/careers Req #7656 (3/8)

JOB OPENING: INTEGRATED MKTG/PROMOTION DIR/NYC: Dev/execute multi-platform, intg. programs for clients w/ b’cast ad sales team, write client proposal decks; MS PP. TV mktg exp. must. 6-7+ yrs. FT.  [email protected] (3/8)

JOB OPENING: RESEARCH ANALYST/CNN DIGITAL/NY: Support sales across multiple digital platforms. BA, Strong media math, 1+ yrs. exp with Nielsen Online and web analytics products pref’d. Apply: [email protected] (3/8)

JOB OPENING: SUPERVISING WEB PRODUCER/SHOWS/MTV Digital/NYC: 5+yrs online prod. exp, Exp overseeing creative Web De v& Implement, Strng knwldge MTV Brand & Youthculture, HTML/DHTML/Flash/XML EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/8)

JOB OPENING: SENIOR WEB PRODUCER/SHOWS/MTV Digital/NYC: 4+yrs online prod. exp, Exp overseeing creative Web Dev&Implement, Strng knowldge MTV Brand&Youthculture, HTML/DHTML/Flash/XML EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/8)

JOB OPENING: EXECUTIVE ASSISTANT/Hallmark Channel/NY: Support EVP Ad Sales. 2 yrs exp. supporting high level exec. See full posting and apply at www.hallmarkchannel.com . Com    (3/8)

JOB OPENING: ADMIN ASSISTANT/RECEPTIONIST/NY: 1-2 yrs exp. Should have media exp or interest. MS Office. Admin support/greet visitors/phones/mail/filing/supplies/etc. Apply: www.weather.com/careers Position VSA555  (3/7)

JOB OPENING: ACCT SPRVSR DIGITAL MEDIA & TECHNOLOGY/mPRm Public Relations/LA: 5 yrs exp & strong grasp of ent & tech industries, with high-level media relationships & mngmnt skills. Reply: [email protected]  (3/7)

JOB OPENING: FREELANCE EDUCATIONAL CONSULTANT: P/T, review scripts for animated kid’s series to ensure appeal and age-appropriateness. Prior experience a plus. Send resume to [email protected]. (3/7)

JOB OPENING: SALES DIRECTOR/Adconion Media Group (formerly EuroClick)/Chicago:  Min. 4+ years of Sales experience and generating monthly revenues above target goals. Email resume’s to: [email protected] (3/7)

JOB OPENING: TEMP MGR DIGITAL MEDIA/Sundance Ch/NY: Create RFPs, media plans & sales materials. Manage banner inventory via DFP & prepare weekly reports. Knowledge of Omniture web analytics. Res: [email protected]    (3/7)

JOB OPENING: TEMP ASSOC PRODUCER DIGITAL MEDIA/Sundance Ch/NY: Website plng/prod. Edit/compress/syndicate video for multipltfrm delivery. Content entry via CMS. Develop widgets/blogs/digital apps. Res: [email protected] (3/7)

JOB OPENING: SALES/LATV Network/NY: Head office of bilingual, bicultural music & ent channel distributed nat’l. Join fastest-growing ntwrk in Hisp. space. 3yrs+ brdcst sales exp req’d. Ntwrk sales pref’d. Res to:  [email protected] (3/7)

JOB OPENING: RESEARCH MANAGER/Nickelodeon/NYC:  Min 4 yrs exp. in primary research; Solid exp. in kids-oriented environment; BA in Psychology, Education, Child Development or Marketing req. EOE/M/F/D/AAP apply at  www.mtvcareers.com (3/6)

JOB OPENING: WEB PRODUCER, SHOWS/VH1.Com/NYC: 4+ yrs Online/Web Prod exp, Strg multi task/time mgment skills, Strg Microsoft Word, Visio, Adobe skills. Knwldge of brand/digital prgrming. EOE/M/F/D/AAP.  Apply www.mtvncareers.com (3/6)

JOB OPENING: LINE PRODUCER/PRODUCTION DEVELOPMENT/MTV/NYC: 6+ yrs prod Mgmt Exp in TV, Excel writ/oral skills, Strong financial skills. Prod. bkground & tech awareness. College degree A+. EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/6)

JOB OPENING: SR DIRECTOR, DIGITAL MARKETING/MTV Digital/NYC: 6+ yrs Consumer Mktg exp, 3+yrs Digital Mktg w Ent Org. Strg analytic/oral skills. Provn fwd thinkg/strat skills. MBA A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/6)

JOB OPENING: VP CREATIVE/Logo/NYC: 10+ yrs leading creative in TV/Adv/Entertainment, Strng strat thinker, brand skills, Strng mgmt bckgrd, Heavy workload, Pop culture/Diversity passionate EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/6)

JOB OPENING: SR DIGITAL PRODUCER/VH1.Com/NYC: 7+ yrs online/web production exp, Strg written/oral/creativity skills, Knwldge of VH1 prgming. Knwlge in SEO/multipltfm content/ HTML/Flash. EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/6)

JOB OPENING: ACCT EXEC, DIGITAL MEDIA/(WNBC NYC): 2+ yrs Online Ad sales exp. Strong sales, presenting, negot. skills. Creative thinker who can sell on both local& nat’l level as well as online agencies.Send [email protected] (3/6)

JOB OPENING: RESEARCH ANALYST/Comcast Networks/NY-Strong analytical & time mgt skills, Nielsen & MRI proficiency, and prior media experience req’d. Apply: www.comcast.com REQ61002BR (3/5). EEO/AA/drug free.  (3/5)

JOB OPENING: SALES PLANNER/AETN, NY: Create Plans, steward accts, designate ADUs&recaps, coord make goods&post analysis prep. 2 yrs exp pln’g or buyer. Exc comm skills. Client service mindset. Apply: www.aetn.com/careers.html (3/5)

JOB OPENING: VP MKTG & PROMO/SANTA MONICA, CA/GSN, The Network for Games: Rep to EVP Mktg. 12+yrs exp in media mktg, pref TV, web and cable exp. BA/BS Business/Mktg.  Send Res/Cov Letter:  [email protected] (3/5)

JOB OPENING: MGR, PLNG & OPS/DIRECTV/NY: Will plan and conduct thorough, accurate analyses in support of company wide pricing and inventory initiatives. For immediate consideration, please send resume to: [email protected] (3/5)

JOB OPENING: VP, LEGAL AFFAIRS/ABC Studios/LA: Assist SVP in mgmt of all legal affairs; strong drafting, analytical, organizational, leadership skills; JD+ 10 yrs exp in studio/prod co. Apply: www.disneycareers.com Req ID #144088 (3/5)

JOB OPENING: ONLINE MEDIA PLANNER/Special Ops Media/NY: Coord planning/execution of online media buys-Negotiation, research, reporting and client/pub relationships. 1 yr exp interactive req’d. Apply: [email protected] (3/5)

JOB OPENING:  DIGITAL MKTG MGR/Epic Records/NY: Help direct the digital mktg strategy for diverse roster of musical artists. Apply: https://myjobs-en.becruiter.net (enter 201767in Job-ID field and click Search). (3/5)

JOB OPENING: TV SYNDICATION EXEC/Eclipse TV:  Seeking exper synd vet w/ major mrkt exper to clear sports and ent prog. Innovative comp – a great opp to work on development and sales. [email protected] (3/5)

JOB OPENING: AD SALES MARKETING COORDINATOR/Hallmark Channel/NY: Support Ad Sales Marketing dept. Min. 1 yr. exp in TV Marketing, Sales or Media. See full posting and apply at www.hallmarkchannel.com (3/5)

JOB OPENING: ACCT MGR/NAT’L SALES/BET/Chicago: Cable TV salesperson w/strong presentation skills. Sales/agency exp. & BA/BS degree req’d. Comfortable w/multi-platform & integrated opps . Email: [email protected] (3/5)

JOB OPENING: DIRECTOR, RESEARCH/BET/Chicago: BA/BS degree + 3-5 yrs. marketing & media research exp. w/proficiency in Nielsen systems req’d. Email: [email protected] (3/5)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: MARKETING INTERN/NY: Opportunity to work with broadband TV network and website for collectors (comics, action figures, pez).Work on branding, community outreach, promotion. Send resume to [email protected] (3/6)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED:   MEDIA BUYING/PLANNING OR PROMOTIONS: 10 yrs. experience radio buying. Knowledge of promotions and design. Dedicated, innovative, and outgoing. Would love a flexible schedule. Contact [email protected] (3/11)

SITUATION WANTED: OFFSHORE ALTERNATIVE: Drilling for gold? Proven pro can help you write -or shoot- your way out of a corner -at reasonable rates. Visit:  www.hankadoodledoo.com (3/8)

SITUATION WANTED: Creative, results-oriented MARKETING PROFESSIONAL seeks mktg. position. 10 yrs. exp w/Advertising, PR, events, print, web, copywriting & leadership. NY based. Contact Kelly: [email protected]  (3/8)

SITUATION WANTED:  Highly motivated/organized TV PRODUCER seeks Sr level producer position.More than12 years of experience in various formats such as talk, entertainment. Prefer employment in S Florida/LA area. [email protected] (3/5)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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