Tuesday, March 29th, 2011

Cynopsis: DIGITAL


Good morning, it’s Tuesday, March 29, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Online auction site eBay announced that it is acquiring King of Prussia, Pa-based ecommerce and interactive marketing company GSI Commerce in deal worth $2.4 billion. The acquisition, the next step in eBay’s plan to remake itself into more of an ecommerce platform, will enable eBay to expand its PayPal online wallet service to the world of brick and mortar retail. (GSI already services many of the largest retail brands.) As part of the deal, eBay will divest 100% of GSI’s licensed sports merchandise business and 70% of its ShopRunner and Rue La La chains.


Warner Bros. has added 5 more movie titles to its Facebook movie rental service: the first two Harry Potter movies, “Harry Potter and the Sorcerer’s Stone” andHarry Potter and the Chamber of Secrets”; Christopher Nolan’s summer hit “Inception”; recent romantic comedy “Life As We Know It;” and kids movie “Yogi Bear,” just released on DVD and Blu-ray on March 22. The three newer releases are renting for 40 Facebook credits ($4) for a 48-hour window, $1 more than what “The Dark Knight: has been going for on the social networking platform. Warner Bros. is also in advanced talks to acquire online movie ratings service Flixter (which also owns movie review site Rotten Tomatoes) for as much as $90 million in cash, according to reports initiated by AllThingsD.
Netflix signed a new multi-year licensing agreement with Paramount in Canada that will add over 350 new titles to its Watch Instantly service north of the border, from newer titles such as “The Last Airbender” and “Iron Man 2” to classics such as “The African Queen” and Billy Wilder’s “Sabrina.” 
Amazon has struck a deal with New York Times to offer Kindle users free access to the soon to be paywall-protected NYTimes.com.
Multiplatform TV channel Sony Movie Channel is introducing new programming blocks, including a Friday night double-feature movie block and a “Mandays” block launching Monday, April 4. The channel’s website is also launching Cinetrivia, an online film-focused trivia game. Sony Movie Channel is available on DISH Network, DirecTV and AT&T U-Verse TV, along with VOD and online platforms.
Hearst’s April $3.99 iPad edition of Oprah’s O Magazine, the 4th to come out for the tablet, is dedicated to poetry and features a clever Poetry in Motion feature allowing users to arrange words around to create their own poems. The edition also includes 16 pages of Oprah’s private journals, 11 of which are exclusive to the iPad.


Facebook is departing on a 5-city trial with daily deal site KGB Deals to offer flash deals in San Francisco, San Diego, Atlanta, Dallas and Austin in the coming weeks, according to the local coupon service, now available in 60 markets globally. Facebook’s new deals program involves several partners including ReachLocal, Gilt City, Tippr, HomeRun.com and PopSugar City.
Meanwhile, white-label technology provider Groupigg struck a deal with Newport Television to introduce daily deal offers on all 50 of its local TV station sites located in 22 U.S. markets.
UK-based media services company Arqiva has published a new website, LiveCinemaEvents.com, allowing rights holders to publish details of their events available for distribution on digital cinema screens. The site features sports, arts and entertainment content from around the world.


Digital retail ad platform MaxPoint Interactive and SymphonyIRI announced a partnership that will allow advertisers to target specific retail locations through digital advertising and immediately measure the campaign’s impact. The neighborhood-targeted solution was built to enable retailers and brands to measure ROI between digital ad spend and in-store product sales.
Kraft Foods
announced the integration of the Meebo Bar sharing tool on kraftfoods.com, the brand’s consumer facing food and cooking site. The Meebo Bar is now featured on more than 8,000 websites reaching 40% of U.S Internet users, according to the start-up.


Reality TV producer Endemol UK has acquired a 50% stake in long running celebrity website Holy Moly with plans to expand it to cover TV, music, film and fashion. Founder Jamie East, a former head of BSkyB’s broadband and mobile arms, will continue to run the site and retain a 50% share.
Leading 3D digital cinema platform RealD announced that it has surpassed 15,000 installations of its 3D system worldwide, including 8,600 screens in the U.S. and Canada and 6,500 screens internationally. RealD has grown its 3D footprint by 33% during the last quarter ending March 25.


Digital consumption during first two weeks of the NCAA Division I basketball tourney continues to trend upward and 29% of all video streams for Turner Sports, CBS Sports and NCAA‘s March Madness on Demand product from March 15 – March 27 were from the (much improved) iPhone and new iPad apps. The first five rounds of the tournament garnered 12.7 million total hours of streaming video consumed through both MMOD online and the iPad and iPhone apps.
Even while attendance fell, in-cinema advertising rose 12.7% last year to $658 million from $584 million in 2009, according to a new report from the Cinema Advertising Council. Regional and national cinema ad sales were up 13.9% y/y, accounting for 80.2% of the industry, with local growing 8.2% and accounting for 19.8% of the total cinema advertising market. More than 90% of revenues were from on-screen ads but off-screen including digital video ads were up by 38.4% on the year.


Viacom’s BET Networks has developed an interactive viewing iOS app for its popular music countdown show 106 & Park, designed to involve the audience in the live daily telecasts (the show airs weekdays from 6-8pm.) Users can pull up the iPhone/iPad app to vote for their favorite videos, appear on the show’s live “Twitter Wall” and scan mobile barcodes to unlock exclusive content and prizes. The show will be promoting the app heavily on air this week.
Still waiting to get your hands on an iPad 2? Apple will begin selling them in some 500 Radio Shack locations today according to report in MacRumors. No word on how many they’re getting and they’re likely to go fast.
NBC News has launched a special free iPad app to cover the Royal Wedding, including photos, news reports, social features and an interactive royal family tree. Msnbc.com’s Today.com has set up The Windsor Knot minisite to act as the digital hub of NBCU’s multiplatform coverage of the event.


Bravo Media named former Nielsen researcher David Kaplan to the position of VP/Bravo Media Ad Sales Research, a brand new position. David will work with Bravo ‘s advertisers on custom measurement solutions across all network touchpoints including on-air, online, social and interactive.
Twitter board member Jack Dorsey tweeted on Monday that he was returning to the company as Head of Product Development.
Former CEO of nCUBE Corp. and SkyConnect Michael Pohl has joined iTV technology company BlackArrow‘s Board of Directors. Michael received the NCTA’s Vanguard Award in 2008.


Sometimes online tomfoolery is more interesting when it’s tied to happenings the real world. National Geographic Channel has turned to digital events specialist Deeplocal to develop an interactive game to promote its Expedition Week series of 13 new documentaries, premiering Sunday April 3. Log on using your Facebook or Twitter account to wait in line to take control of a real life model train equipped with a digital camera. The mission is to search this miniaturized set (based on the settings for some of the featured docs) for renderings of actual rare artifacts. If you find one on your 60-second journey, such as an actual 1888 edition of the Times of London with a headline about Jack the Ripper, take a picture of it through the app and the network will send you the actual artifact. You can only play once every 2 hours, and only one user can control the train at a time. But the idea is to create buzz and a “ripple effect” around the game to drive interest in the shows, according to Nathan Martin, Creative Director & CEO of Deeplocal. The company produced a “Nog Pong” event around the holidays with Saatchi and Saatchi LA, enabling users to aim a virtual ping pong cannon at cups of Egg Nog (sink one and the employees get to down another nog.) Some 65 million impressions were generated from the stunt, according to Mr. Martin.
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the very bottom of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: MANAGER, INTEGRATED MARKETING/Nickelodeon/NYC: 4+years TV integrated or ad sales MKTG. Skillful presentation skills. Strng creative ideation and problem-solving skills. EOE/M/F/D/AAP Apply www.mtvnetworkscareers.com (4/5)

JOB OPENING: AD SALES MKTG MGR/Current TV/NY preferred: – Xfnctnal role: Promo Dev, cmpagn mgt, client srvcs w/focus supporting commnty content creation prog,3-5 yrs TV/Media/Mktg/Ad/or Online [email protected] EOE (4/5)

JOB OPENING: VP DISTRIBUTION & LEGAL/BBC/NYC: Mng lgl for ntwrk sls & mrktng in US for BBCA, BBC Wrld News etc. Neg & draft distribution agreements. www.bbcamerica.com/employment.jsp JD required (4/5)

JOB OPENING: DIGITAL AD SALES AE/BBC/LA: sell ad space on BBC digital properties. Must have agency & accnt mngmnt exp, comm skills & knowledge of US media. www.bbcamerica.com/employment.jsp (4/5)

JOB OPENING: DIGITAL AD SALES AE/BBC/Chicago: sell ad space on BBC digital properties. Must have agency & accnt mngmnt exp, comm skills & knowledge of US media. www.bbcamerica.com/employment.jsp (4/5)

JOB OPENING: DIGITAL AD OPS SPECIALIST/BBC/NYC: run daily dig adops for bbc.com. review creative’s, monitor delivery & optimize campaigns. www.bbcamerica.com/employment.jsp (4/5)

JOB OPENING: MGR BBC.COM/BBC/NYC: Dev/deliver advrtsr focused products for US mkt. Mng relationship w/ US sls team & global prod dev team to make sure that advertiser needs are met in dig landscape. www.bbcamerica.com/employment.jsp (4/5)

JOB OPENING: DIR ON-AIR PROMO PLNG/Lifetime/NY: Dev on-air media plng strategies that support ntwrk. Build on-air media plns that drive ratings. 5 yrs exp plng/executing promo logs for brdcst/cable. Apply: www.aetn.com/careers.html (4/5)

JOB OPENING: SVP, STRATEGIC INSIGHTS/Bravo&Style/NY:Mng all phases of rsrch & strategic insights for Bravo & Style; incl target/brand dvlpmnt, content dvlpment & execution. 10+ yrs exp. www.nbcunicareers.com/search_nbc/ # 1396BR (4/5)

JOB OPENING: ASSOC MGR DIG PROD MKTG/HBO/NY: Resp for on-demand, HD & 3D mktng. 3-5 yrs exp required and exp working w/creative teams and external agencies. Knwldge of new tech platforms a +. Apply here: http://bit.ly/idq3up (4/5)

JOB OPENING: ONLINE PRODUCER/HBO.Com/HBO/NY: 4-6 yrs interactive exp. Project mngmnt, digital story-telling, design skills and CMS/HTML skills required. Prof in MS Project & Office. Apply here: http://bit.ly/e0plxD (4/5)

JOB OPENING: FUNCTIONAL ANALYST/HBO/NY: 5-7 yrs online technical exp with CMS tools/systems. Project mngmnt and documentation skills required. Knwldg of SEO practices a +. Apply here: http://bit.ly/eXuA5C (4/5)

JOB OPENING: DIGITAL ASR/ABC FAMILY/NY: Responsible for pre-sale digital sales management for ABC Family’s digital properties. Develop digital plans & structure plans that meet client needs. Apply: disneycareers.com ID 289296 (4/2)

JOB OPENING: SR DIR RSRCH, ENT MKTG/ATL: 10+yrs exp in media rsrch & non-media consumer rsrch. BA req’d. Strong knwlg incl Statistics, Mkt Rsrch, Comm. Strong PC skills incl: SSPS, Nielsen-related sftwr. Res: [email protected] (4/1)

JOB OPENING: SR MGR, DIG. MEDIA/Showtime/NYC: Daily mngmnt of Smithsonian Channel’s digital platforms & digital mktg activities. 5-7 yrs of dig.mktg exp. Apply: http://posttrak.arbita.net/cgi-bin/PostTrak.cgi?RefCode=R6477302709651 (4/1)

JOB OPENING: AD SLS OPS MGR/ Discovery/FL: Oversee execution & delivery digital ad campaigns for DLA; posses a broad understanding of ad delivery & contract mgmt systems/processes. www.discovery.com #3247 (4/1)

JOB OPENING: PRGMMG MGR/Discovery/FL: Responsible for dvlpmnt & implmnt of prmmg strgy for all Emerging Nets in DLA/USH portfolio; 5+yrs tv prgmmg/mgt in preferably in Latin America or Brazil. www.discovery.com #3438 (4/1)

JOB OPENING: PUBLICIST/TMZ/LA: Unit pub for syndicated tv show. News bkgd and exp on assignment desk preferred.  Pitch/secure stories/content.  Write/distrib releases. 5-8yrs exp Res: [email protected] (4/1)

JOB OPENING: INTEG SALES PLANNER/New York: Max ad revenue by creating plans & integrated proposals, steward accts, inv mgmt and support AEs. https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=94188 (4/1)

JOB OPENING: VP, DIR, NEW BUS. DVLPMNT/Corp Dvlpmnt Division of ZenithOptimedia/NYC:5-8 yrs of relevant exp in leading complex new bus @media, advrtsng or mktg agency or orgnztn. Resume: [email protected] (4/1)

JOB OPENING: MGR, MEDIA RELATIONS/DISNEY CHANNELS/CA: min 5 yrs PR w/TV progmg exp prefd; Productive rapport w/TV reporters. Top writing skills; Creative pitch/campaigns; BA /equiv wk exp. Apply:  disneycareers.com  (ID 289088) (4/1)

JOB OPENING: HR BUSINESS PARTNER/Discovery/NY: responsible for providing a blend of strategic & tactical HR support to dvlp/engage/retain talent; 5+yrs exp progressive HR generalist. www.discovery.com #3506 (3/31)

JOB OPENING:AE, DR SALES/DIGITAL TV CHANNELS/Qubo & ION Life/NY: Req 2 yrs DR Sales, strong oral/written skills, est relationships & interact w/clients. EOE Full Ad http://www.ionmedianetworks.com/page.php?p=careers&job=1264 (3/31)

JOB OPENING:INT SLS PLANNER/AETN/NY: Create sales proposals, steward accts &develop integrated ideas/build presentations. Min 2 years exp in sales or buying. Knowledge of Powerpoint & media math. Apply: www.aetn.com/careers.html (3/31)

JOB OPENING: COORDINATOR CORP COMMUNICATIONS & PUBLICITY/ Hallmark Channel/New York: 2+ yrs exp w/ PR/Communications. Exp pitching/booking/covering media interviews. Prof w MS Ofice. See full posting & apply @ www.hallmarkchannel.com (3/31)

JOB OPENING: ONLINE SALES EXEC/NCC Digital Media/NY: 5+yrs dig.media sales exp w/ emphasis, affinity & knwldg of online & Interactv Advrtsng space incl. display/video/social media. BA deg pref’d. Res: [email protected] (3/30)

JOB OPENING: DOCUMENTARY EDITORS/NEEDED IN LA:Editors needed w/strong story/visual skills for high profile doc series. Able to work at fast pace & doc exp must. Reply Editor/subj line: [email protected] www.luminantmedia.com (3/30)

JOB OPENING: ASSIGNMENT MGR/WRNN TV/Rye Brook NY: motivated/exp’d news profess’l to run assignment desk. det-oriented & able to handle many diff tasks a must. Early morn hrs maybe req’d. Res/cover & salary req to:  [email protected]  (3/30)

JOB OPENING: ACTIVATION COORD/CLEAR CHANNEL CONNECTIONS/NYC:We need someone with 2+ years media exp to implement/execute cross platform promotional programs.See more: www.clearchannel.com Resume to: [email protected] (3/30)

JOB OPENING: SALES PLANNER/ReelzChannel/NYC: Generate sales proposals: book & maintain deals; interface with agency buyers & clients. 3+ yrs agency/media; BA/BS req’d. Resumes to: [email protected] (3/29)

JOB OPENING: COUNSEL/CARTOON NETWORK/ATLANTA: 4+yrs exp. Law firm, in-house exp. preferred for consumer products, licensing & marketing, JD [email protected] (3/29)

JOB OPENING: DIRECTOR NATIONAL AD SALES – UVERSE/AT&T ADVANCED AD SOLUTIONS/NY: 3+ yrs nat’l TV sales mgmt & media exp. Apply- https://att.taleo.net/careersection/10161/jobdetail.ftl?lang=en&job=1058270&ctx=1 (3/29)

JOB OPENING: ACCT EXEC- UVERSE/AT&T ADVANCED AD SOLUTIONS/NY: 3+ yrs TV sales exp. excel. pres. skills. Apply – https ://att.taleo.net/careersection/10161/jobdetail.ftl?lang=en&job=1108945&ctx =1 (3/29)

JOB OPENING: ADVERTISING ACCOUNT EXECUTIVE/Norwalk, CT: Seeks AE for local ad sales.1 to 3 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid CT DL. See full posting and apply to www.cablevision.jobs req 11018BR (3/29)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: SOCIAL MEDIA INTERN/Apparel/NYC: Jrs & ladies sleep/loungewear maker needs help extending its online and social ntwrk presence. Rsrch, create & post content (news, photos, video, etc.). Resumes to [email protected] (4/2)

SUMMER INTERNSHIP CREDITS ONLY:SALES/MKTG SUMMER INTERNSHIP/PLUM NTWRK/NYC:Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected] (3/29)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: WRITERS ASSIST./WRITERS P.A/LA): Aspiring TV & Feature Film Screenwriter with 4yrs of industry experience. Film Fest, & Writing Contest award winner. Excellent references available. Contact: [email protected] (4/5)

SITUATION WANTED PRIME TIME EMMY DOCUMENTARY. PRODUCER, DIRECTOR, WRITER/L.A: Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (4/5)

SITUATION WANTED Seeking mid-level PRODUCER/EDITOR position.10-yrs exp (TV, film, and corporate videos).References available (Includes Oscar-nominated & Emmy winning Director/DP). Contact Michelle Ngo, [email protected] (4/5)

SITUATION WANTED: COMMUNICATIONS MEDIA MIND Seeking to assist, Entry level-Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically and internationally. Please contact, [email protected] (4/5)

SITUATION WANTED: ASSOCIATE PRODUCER/NY: 6+ years experience at: Food Network, ABC, NBC, CBS, BBC, Nick, MTV, CNN, History Channel, Sesame Street,TLC, NY1.Website: www.CharlesGoon.com Contact: (4/5) (917) 692-3229 [email protected] (4/5)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/2)

SITUATION WANTED:  MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!! [email protected] (4/1)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA: 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (4/1)

SITUATION WANTED:  Seeking ENTRY LEVEL position at TV network in programming/series development/marketing/NY. BS in marketing communications & AS in film. 6+ yrs PA/internship exp in development & production mgmt. [email protected] (4/1)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting &Cable. Seeking FT/PT or Temp-to-Perm position: [email protected] (3/31)

SITUATION WANTED: SEGMENT PRODUCER/RIGHTS & CLEARANCES/LA: Experienced in Rights & Clearances ( photo, footage, talent & music) for documentaries, talk, award shows / film tributes,. etc. Looking for next project. Email: [email protected] (3/31)

SITUATION WANTED: INTEG. MKTG MANAGER/LA: 3+ yrs exp building strong client relationships & successful brand campaigns.Great team player, very organized, branded entertainment enthusiast.
[email protected]   (3/30)

SITUATION WANTED: Seeking entry/junior level positions.B.A. PR and Marketing Communications. Experience in production, marketing and journalism. Please contact [email protected]  (3/29)

SITUATION WANTED: RESEARCH DIR/SALES Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Email: [email protected] (3/29)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011

To unsubscribe from future mailings, please click here.   

Related Stories

06/08/23: Prime Video orders NASCAR doc

Prime Video orders NASCAR doc

Thursday June 8, 2023 Today’s Premieres Disney: Hailey’s On It! at 8p History: Alone at 9p Netflix: Tour de France: Unchained; Never Have I Ever Peacock: Based on a True Story Today’s Finale E!: Celebrity Prank Wars at 10p IN THE NEWS “It didn’t work out,” Warner Bros. Discovery President and CEO David Zaslav told […]

06/07/23: Cynopsis Jobs


SR. DIRECTOR, PRODUCT MANAGEMENT SHOUT! FACTORY LOS ANGELES P&L responsibility, ownership over all aspects of a project, standalone releases or a licensed library of titles. Works w/production, publicity, creative services, distribution/sales, digital, finance, legal, acquisitions & licensors to best position the project for success. 7+ yrs of exp. in marketing, business development, or product management. […]

06/07/23: Angry Birds lands at Amazon

Angry Birds lands at Amazon

A CYNOPSIS MESSAGE FROM FETV How many of your clients’ upfront deals are delivering? FETV delivers GRPs in flight! Brand-Safe Environment Iconic Content with Loyal Viewers Click here to contact Michael DuPont, EVP Ad Sales for more details or planning costs for review. Wednesday June 7, 2023 Today’s Premieres Bravo: The Real […]

06/06/23: Apple unveils Vision Pro

Apple unveils Vision Pro

Tuesday June 6, 2023 Today’s Premieres A&E: Customer Wars at 9p; Storage Wars at 10p ESPN: 30 for 30: The Luckiest Guy in the World at 8p HBO: Burden of Proof at 9p History: Beyond Skinwalker Ranch at 11p ID: Late Night Lockup at 10p Paramount+: Destination: European Nights IN THE NEWS “To those whose […]