Tuesday, March 20th, 2012

Cynopsis: DIGITAL

Good morning. It’s Tuesday, March 20, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.

GroupM and Nielsen have announced a new collaboration to create a new measurement service that will integrate media planning and measurement across TV and the web. Dubbed Nielsen Cross-Platform Campaign Ratings, will leverage the Nielsen Online Campaign Ratings service, as well as the company’s existing TV audience measurement capabilities, to provide GroupM clients with total and overlapped reach and frequency of their marketing campaigns. Per the agreement, the two companies will also partner to develop new measurement tools that extend beyond TV and online to other platforms. Execs from both companies reiterated the necessity of consistent measurement across multiple platforms in calculating total reach and frequency of a cross-platform campaign, something which they said has been previously unattainable due to TV and web measurement traditionally employing different tactics.


Starz Entertainment will offer multiplatform access to a “sampling” of the first three episodes of its upcoming drama, Magic City. The sneak previews will be viewable for free on Comcast’s Xfinity TV, DIRECTV, DISH, Time Warner Cable and many more. Beginning on March 31, the samples of the first three episodes will also show up on Magic City‘s web page on Starz.com, its Facebook page, on-demand services from the network’s cable, satellite and telco partners, as well as the Xfinity TV app for iOS. Overall, Starz says 76 million households will have access to the sampling opportunities through select cable, satellite and telco affiliates in the U.S. The first season of Magic City, which stars Jeffrey Dean Morgan, Olga Kurylenko and Danny Huston, premieres on April 6.

Video content discovery and personalized viewing solutions company, Digitalsmiths, has announced Social Discovery, a new feature enables service providers, CE manufacturers and content providers to incorporate real-time social data into entertainment recommendations that are delivered to users across all of their connected devices. The new feature is added to the company’s Seamless Discovery platform, which draws from a large catalog of time and asset-based metadata, to help clients deliver personalized recommendations to users. A popularity score within the platform can be adjusted to boost certain data inputs, including third-party metadata, critic data, content ratings and, now, social data, over others to deliver these personalized search results and recommendations.

Tribeca Film will release four titles from the 2012 Tribeca Film Festival, The Giant Mechanical Man, Death of a Superhero, Sleepless Night and Booker’s Place: A Mississippi Story, nationwide on VOD in more than 40 million homes during the film festival. These films will also be available online and via digital VOD services such as iTunes, Amazon Instant Watch, Vudu and Samsung Media Hub, a new distribution partner of Tribeca Film. The first three titles will be available as of April 17, while the fourth will be released on April 26.

Spanish Broadcasting System’s (SBS) interactive division, SBS Interactive, has signed a deal with ZoomRadar to provide Hispanic users with real-time weather content on all 17 radio station websites and national web domains, including mega.tv and lamusica.com. SBS Interactive users can access six-day forecasts in their metro area, as well as use ZoomRadar’s hyper-local interactive weather map. Other ZoomRadar tools include live video coverage of severe weather from Storm Chasers.


DoubleVerify has inked partnerships with 12 different ad networks and platforms to use its verification, brand safety and page quality targeting and decisioning services. DoubleVerify’s BrandShield Connect API is currently used by the likes of Collective Media, CPX Interactive and ValueClick, three of the 12 announced partners. BrandShield Connect integrates with ad network, DSP and ad exchange systems, and identifies undesirable and unwanted web pages to prevent incidents before they occur. The solution can be customized based on black list sites, white list sites, inappropriate page content categories and targeted geographies. The company says its solutions help ad networks strengthen relationships with agencies and advertisers, as well as improve ROI of online campaigns, as its technology helps maintain the quality of publishers and inventory, which can be challenging for ad networks and ad platforms that operate at a massive scale.

Online video ad solutions provider SpotXchange has announced that it is the first RTB supply source to offer a loss reporting capability for its partners. With this new capability, the company will provide partners with specific information regarding the success or failure of their RTB bids. For example, if the client loses a bid, SpotXchange will report information such as by how much they lost the bid, thereby enabling the buyer to know when to adjust their bids in order to increase their win rates. SpotXchange, which operates a global marketplace of video ad inventory, reaches more than 110 million unique visitors in over 30 countries.


Halfbrick Studios, the game developer behind Fruit Ninja and Jetpack Joyride, has announced the acquisition of Onan Game, a Valencia, Spain-based game porting and licensing technology company. Onan Game is known for Mandreel, a technology that allows games to support iOS, Android, Flash and HTML5 development from one C++ code base. Halfbrick says the technology will be used for the improved development and distribution of many Halfbrick titles to web platforms and Facebook, including the aforementioned popular game properties.

Zynga is in talks to purchase OMGPOP, the maker of the popular Pictionary-style collaborative game, Draw Something, according to TechCrunch. Draw Something surpassed 30 million downloads last week, and also became the largest game on Facebook in terms of daily users. Per the report, if sold, OMGPOP could net as much as $150-$250 million.


New research from Crain‘s BtoB Magazine, conducted in conjunction with business audience marketing company Bizo, finds that email marketing remains the top tactic for B2B marketers, but is one that is plateauing in its ability to meet sales pipeline demands. 49% of marketers surveyed said they spend more time and resources on email marketing than on other channels. Paid search ranked second with 36%, followed by display ads (35%) and social media (29%). 59% of marketers also perceive email to be the most effective channel in generating revenue. Other data from the survey includes:

  • Accurate measurement and attribution of online conversation was cited as the top online marketing challenge (40%).
  • 46% of respondents who use email marketing said their program could benefit from increased focus and optimization (e.g., A/B testing).
  • 30% of marketers believe email is now a mature and well-optimized part of their mix. Conversely, only 19% and 12% say the same for paid search and display ads, respectively.

U.S. marketers are having a tough time with Big Data, according to a February 2012 study from the Columbia Business School and the New York American Marketing Association (NYAMA). 29% of marketing execs surveyed said that their marketing departments have “too little or no customer/consumer data,” while 39% indicated that the “data is collected too infrequently or is not real-time enough.” Furthermore, in terms of types of Big Data collected by U.S. marketers, only 19% of marketers reported collecting mobile phone/device data, and 35% collecting social media data. The most popular types of data collected by marketers were demographic info (74%), customer transaction data (64%) and customer usage data (60%).

Yahoo! has released the numbers from its promotional campaign for The Hunger Games that ran across Yahoo! Movies and other entertainment properties. Yahoo! witnessed over 7 million streams of The Hunger Games content between March 9 to March 14. This included the live-stream of the film’s red carpet world premiere event on March 12. In addition, more than 10% of the streams came from mobile devices. Viewers from 160 countries streamed the live red carpet premiere, in total generating over 1 million streams on the day of the event.


IAC has announced that Kerry Trainor will be joining Vimeo as its new Chief Executive Officer, starting Monday, March 26. Dae Mellencamp, the exiting CEO will continue on at the company as President and will work closely with Trainor to drive the video site’s continuing growth. Trainor joins Vimeo From AOL, where he most recently was SVP & GM/Entertainment for the Huffington Post Media Group.

Toronto-based interactive agency, Secret Location, has appointed Graham Budd to be its new Director of Business Development, and has hired five new employees in the wake of project wins with Astral’s The Movie Network, Entertainment One, History Television and john st. In his new role, Budd will develop new business opportunities and work with Secret Location’s existing roster of broadcast, brand and agency clients. Secret Location was recently nominated for a Digital Emmy for Endgame Interactive, a “choose your own adventure”-style adventure game.


Cynopsis: Sports Media Awards
There’s still time to enter!
Late submission deadline – March 30!

Crossing the spectrum of television, radio, and online platforms, our Sports Media Awards Category list tackles all the corners of the industry including best series and savvy marketing tactics as well as top digital content.

We look forward to seeing your submissions!

Click here to visit the awards webpage for information on eligibility, categories & how to enter.


The Academy of Country Music Awards is allowing country music fans to choose their Entertainer of the Year and New Artist of the Year by casting votes on VoteACM.com. The winners will be announced live on the 47th Annual Academy of Country Music Awards, to be broadcast live from Las Vegas on April 1 at 8pm ET on CBS. For its part, CBS is also offering fans Road to the ACM Awards, a five-part original web series, featuring New Artist nominees Brantley Gilbert, Hunter Hayes and Scotty McCreery, that takes fans behind-the-scenes during the final weeks leading up to their trip to the awards ceremony. In past years, the web series has featured the likes of Taylor Swift, Josh Thompson and Lady Antebellum. And finally, fans who vote for either category can enter a sweepstakes to win a trip for two to next years Academy of Country Music Awards, or a new 2012 Ram Truck, which is sponsoring the voting competition and hosting the sweepstakes.


T H A N K  Y O U !

We really appreciate everyone taking the time to participate in our Cynopsis:Digital Survey last week.

Gift Certificate winners will be contacted on Friday, March 23!

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak – 888-702-3858 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: DIG. SALES PLAN’R/LA/Live Nation: 1-2 yrs agency exp as an asst. plan’r/plan’r or as a dig.plan’r at a publisher. Working knwldg of Dart, Atlas, @plan, Comscore, MSFT office, etc. a must.
[email protected] (3/27)

JOB OPENING: SR. RESEARCH ANALYST/Scripps/TN: Respons. for research support for Networks Brands in the Home Category, namely HGTV and DIY Network, with a primary emphasis on HGTV. Check out req No: 2930 @ scrippsnetworks.com (3/27)

JOB OPENING: SCHEDULING COORD/WE tv/NYC: assist w/competitive research, prepare linear & VOD calendars, maintain scheduling database. Resumes to: [email protected] (3/27)

JOB OPENING: SALES PLANNER/TV Guide Network/NY: Build media plans, steward deals, assist AE in sales process, 3+ yrs agency/network exp. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (3/27)

JOB OPENING: PRODUCERS & AP’S/NYC: National Talk show hiring Prod & AP for Conflict/Resolution driven stories. Book guests, brief host, pitch story ideas. Job starts in May! Send resumes to [email protected] (3/27)

JOB OPENING: MANAGER, PROGRAM RESEARCH/Syfy/NYC: Manage detailed analyses & ratings reporting. Min 4 years in research  MUST have in-depth experience with Nielsen TV research software. To apply, www.nbcunicareers.com 4883BR (3/27)

JOB OPENING: SR ACCOUNTING MGR – CPC/LA: Day2Day accounting operations & prepare financial reports. Strong organizational, analytical, & comm skills req. 5+ yrs accounting exp w/ ad supported media. Resume to [email protected] (3/27)

JOB OPENING: AD SALES COORD/TV ONE AD SALES/NYC: Seeking recent grad with previous ad sales/advertising internship experience to assist ad sales department. Detail oriented and multi-tasking skills a +. visit www.tvone.tv (3/27)

JOB OPENING: SR MGR/Latitude/BOS: Join innovative media and tech rsrch firm rsrch/consulting expertise, project mg. skills, proposal dvlpmnt, 4+ yrs relevant exp & 4 yr deg. See: http://latd.com/clients-us/#jobs Apply: [email protected] (3/24)

JOB OPENING: SALES SERVICE EXEC/MLB.com/CHI or LA: Looking for two Sales Service Executives to join our team! 3-5 yrs agency and/or digital sales exp. Full info/apply: www.mlb.com/careers (3/24)

JOB OPENING: SCHEDULING MANAGER/WE tv/NYC: research/analyze competitive data, create monthly VOD schedule, strategic scheduling Resumes to: [email protected] (3/23)

JOB OPENING: LIFESTYLE PROD & AP/NYC: Exp’d for 1/2 hr talk/make-over show. Must have strong writing skills and must be able to think outside the norm.  Resume must incl email/phone. Send to: [email protected] (3/23)

JOB OPENING: DIR AD SALES MKTG/HGTV-DIY/NYC: Create sponsorship proposals, mng prtnrshp relationships, dvlp integ & talent related plans & proactive sponsorship campaigns. Info: http://www.scrippsnetworks.com # 2939 (3/22)

JOB OPENING: COORD AD SALES MKTG/HGTV-DIY/NYC: 2-3+yrs Mktg/Sales. Detailed support of Ad Sales sponsorships. Must be detail oriented with excellent communication skills and event exp. Info: http://www.scrippsnetworks.com # 2940 (3/22)

JOB OPENING: SALES PLANNER/TV Guide/LA: 2+ yrs digital exp. Plan/execute online media plans, wrk w/mktg to devlp client presentations, monitor campaign delivery & deliver superior custmr service to clients.  [email protected] (3/22)
JOB OPENING: MEDIA RESCH ANLST/OUTDOOR CHANNEL/Temecula,CA: Conduct media resch; create detaild repts, chrts, tbls, grphs; Self-starter, proactiv, media degree/exp prefd; Apply at www.outdoorchannel.com/Employment (3/22)

JOB OPENING: ACCT EXEC/Home Team Sports/NY: Rsrch businesses/advertisers, present benefits of Fox Networks, monitor sold schedules. Bachelors +3yrs exp. Strong knowledge of media industry & sales. Apply @ www.foxcareers.com, FNG0001005 (3/22)

JOB OPENING: VP MARKETING/Fandango, NBCU/LA: 10+yrs Mrktg exp. w/in Media/Direct/CRM, Strng Knwlg Fandango brand, trends, digital mktplace, Strng E-Mrktg, Exp w/Film A+ Apply: nbcunicareers.com Job# 4895BR, EOE/M/F/D/AAP (3/22)

JOB OPENING: REGIONAL SCRIPT DVLPMNT EXEC/HBO Central Europe: Based Budapest, Hungary. Identify/dvlp winning fict projects, original & format. Track record in episodic fiction series. Apply: careers.timewarner.com (3/21)

JOB OPENING: ACCT EXEC/MLS Digital Properties/NY: to sell advertising & sponsorship opportunities from SUM’s portfolio of dig. media assets. 3+yrs online advertising sales exp. Team player a must BA deg. Email: [email protected] (3/21)

JOB OPENING: CONSUMER MRKTNG COORD/WEtv/NYC: Manage brand assets, write briefs, help execute campaigns, knowledge of tv formats and digital. 1+ yrs exp in TV a must. Apply: [email protected] (3/21)

JOB OPENING: EXP PROD ASST/On-Air PROMOS/NY: Assist producers, coord footage, logging, dub requests, QCing, maintain library. Req: Strong orgnztnl/comm skills, multi-task in fast paced envir Apply: [email protected] (3/21)

JOB OPENING: MGR PR/Sportsman Channel/WI or NY: Mng national, regional and local public relations initiatives. BS/BA deg & 6+ yrs exp w cable network. Full info/apply: www.thesportsmanchannel.com (3/21)

JOB OPENING: TRAFFIC/Media Advert Agcy/Mahwah NJ: seeking indiv with traffic/clearance exp to manage all aspects of clearing/trafficking commercials. Computer/comm skills a must. Apply/info at [email protected] (3/21)

JOB OPENING: CFO, DAILYCANDY/NBCU/NYC: 15+yrs Corp. Finance/Accounting exp., Exp w/in Digital Industry, Exp w/E-Commerce, Strong Finance Planning/Analysis skills, Apply: www.nbcunicareers.com Job# 4854BR, EOE/M/F/D/AAP (3/21)

JOB OPENING: SR DIR ADVANCED MEDIA/COMCAST/PHL: Resp for maximizing and providing strategic direction for Advanced Media opps & other cross-platform sales efforts. BA deg pref’d. www.ecentralmetrics.com/url/?u=2630954837-73 (3/21)

JOB OPENING: SALES OPS ASST TEMP/TV ONE/NY: Copy & order entry, data validation entry; crspond w/clnts. Attn detail MS Suite min 2 yrs office exp req’d. Brdway Sys; Ad Sales/Sales exp a+; Sal $22 per hr. Visit www.tvone.tv (3/21)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: CBS TV Stations/NY: Seeking intern in STRATEGIC MKTG to support biz dev/ad sales efforts. Detail-oriented and thrives in fast-paced environment. Must receive academic credit. Send res/cov. ltr to [email protected] (3/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: SALES ASSISTANT/CHI: Interned at Comcast SportsNet in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (3/27)

SITUATION WANTED: ENTRY LEVEL RESEARCH/NYC: Fast learning, self-starter and people person from SUNY Stony Brook w/ B.A. in Sociology w/ research & admin exp. Contact: [email protected] (3/27)

SITUATION WANTED: CREATIVE ADVERTISING MANAGER: looking for a position. Experienced in the creation, development and finishing of Theatrical trailers and TV Spots. Please e-mail [email protected] (3/23)

SITUATION WANTED: EXECUTIVE ASSISTANT POSITION FILM/TV (NY): 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/23)

SITUATION WANTED: ENTRY LEVEL/NYC:The next Michael Jordan of Marketing & Advertising. Recent grad from Pepperdine University with a degree in International Business. Resume here: http://db.tt/ClOqLduw. Contact: [email protected] (3/23)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/22)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (3/22)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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