A CYNOPSIS MESSAGE FROM OXYGEN

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Cynopsis: DIGITAL

3/20/07

Good Morning, it’s Tuesday, March 20, 2007 and this is your first early morning digital briefing – the VERY first digital early morning briefing!

Legendary showrunner Steven Bochco (Hill Street Blues, L.A. Law) joined the ranks of multiplatform producers with a new series Cafe Confidential, a 44-webisode series consisting of teens and twenty-somethings sharing semi-autobiographical stories. The short-form videos, shot close-up, are taken from interviews of more than 100 people talking about memorable moments. The clips are featured on Metacafe.com, one of the first sites that offered to pay producers for their content. Metacafe is also sponsoring a contest around the show, offering prizes for top home-made submissions.

YouTube is hosting its own user-generated awards show. Categories include most creative, most inspirational, best serial entertainment, best comedy and best commentary. Videos can be submitted at www.youtube.com/ytaawards through March 23. Winners will be posted on March 26.

Gumby‘s fifty, dammit! Episodes of the classic TV series will be streamed on sites such as Google Video, AOL/In2TV and on the DMGI channel of YouTube ( www.youtube.com/dmgivideo ) to celebrate the golden anniversary of The Gumby Show TV premiere. Over the next few months all 200+ digitally remastered episodes will be distributed to the sites. Classic Media owns the rights to Gumby and digital clearing house DMGI has signed a deal to distribute the series digitally.

Multiplatform content brand Lime launched its “Live the Change” campaign, encouraging Americans to take simple steps to live a healthier, greener life. To encourage people to walk more, users are asked to log onto www.lime.com/walkout and input the number of minutes they walked each day. An algorithm converts minutes to miles, calories burned and the number of new trees that would have to be planted to offset carbon emissions created had they driven. The Lime community is asked to share videos, blogs and essays about how they’ve changed their lives.

Comedy site SecretFunTime.com announced its beta launch with a selection of on-demand sketches and live comedy and musical performances. The site was founded by Tyler Malin and CSI’s Eric Szmanda, who plays lab tech turned field investigator Greg Sanders. Szmanda can be seen in shorts such as “Dope Ass Warrior” created for the launch of the site.

NBCU’s thechrismatthewsshow .com is relaunching later this month with a new design, new polling and interactive features and daily political updates. The site will also offer show transcripts and feature more information about the show’s panelists. 

AOL kid service KOL ( www.kol.com ) debuted Taiwanese puppet series Wulin Warriors: Legend of the Seven Stars. The action/comedy animated series is a spin off of the traditional action series, mixing traditional Budashai glove puppetry with a plot driven narrative. Wulin Warriors has spawned a TV channel, a line of licensed products and feature film in Taiwan.

Discovery Channel‘s Canadian site ( http://discoverychannel.ca/) relaunched with a fresh design and new features. It features a wider, cleaner design and improved integration between on air and online video content. For instance, a click on the window promoting the nightly show Daily Planet brings you to a screen that allows you to watch last night’s episode, read the producer’s journal, view exclusive  supplemental video material or take the “mindbender” quiz, which has an on air component every Wednesday.

NBCU’s iVillage.com introduced a group of new social networking tools to enhance the community experience of the woman’s site. IVillage Connect allows users to create profiles, set up blogs, upload photos and invite friends and family to join. It will also help integrate the site’s 1,000+ message boards with personal profiles.

EA Mobile launched a service give users access to ringtones, wallpapers and the latest news about EA Sports games. The company plans to add interactive gaming to the platform in the future, allowing players to challenge each other the wireless network.

Calling all college students!  Cyn opsis Weekender College Edition is coming back on April 26, 2007, and if your essay is one of the four published, you’ll be paid $350! We’re looking for 350 word editorials from current college students all around the country and the world.  The four most insightful, original, humorous and/or well-written pieces will be included in this special College Edition of Weekender .  College Professors, moms and dads – encourage your students to participate!  All entries should be emailed no later than midnight on Friday, April 20th to me at [email protected], SUBJECT: Weekender College Edition. Students – be sure to include your name, age, college, college year, and major (if you know it), and how you can be contacted.   Good luck!

CBS News, CBS Interactive, CBSNews.com and CSTV’s U-Wire college journalism service are teaming up to create a program that will provide a forum for students to create, share and critique their work. “Springboard” submissions can consist of up to 2 1/2 minutes of video content or 1,200 words of edit, uploaded to CBSnews.com. The top student journalist earns a summer ’07 internship with CBS Evening News With Katie Couric.

USA Network teamed up with digital marketing agency ElectricArtists to promote originals such as Monk, Psych, The Dead Zone and the new Burn Notice across multiple new media platforms. ElectricArtists will deploy tactics across third party sites, which will include delivering video ads, games, contests, banner ads and custom promotions.

More households are receiving video programming through methods other than cable, according to an analysis of Nielsen Media Research data by the TVB. Cable penetration fell to 61.3 percent in February 2007its lowest mark in 17 years while penetration of alternative delivery systems (satellite, IPTV, etc.) reached 25.8 percent, accounting for nearly 30 percent of all pay TV subscribers. Forty-six DMAs have alternative delivery penetration of 40 percent or more.

eMarketer found that reports of the death of the portal are much exaggerated, as ad spending on Google, Yahoo!, AOL and MSN are growing rapidly and currently account for two-thirds of all online ad revenues. eMarketer estimates revenues on the four portals will increase to nearly $13 billion in 2007 with Google earning nearly half of the total. 

Scripps Networks hired Deanna Brown for the newly created position of President, Interactive Group. She will oversee the web sites and broadband channels of the company’s flagship brands such as HGTV.com and FoodNetwork.com and report directly to Scripps Networks president John Lansing. Deanna comes from the Yahoo Media Group where she served as GM of its Lifestyles business unit.

Betsy Scolnik was promoted to President of National Geographic Digital Media. She will oversee all NGV digital media and business initiatives, including operation of Nationalgeographic.com, the venture’s digital film archive and short-form video programming, production and distribution.

Bravo named Mari Katsunuma Vice President, Digital. She will manage strategic development, content and operations of all Bravo’s web and broadband initiatives and report to Jason Klarman, executive vice president, marketing and digital, Bravo.

Electronic Arts Inc. has upped Michael Marchetti to SVP/GM, EA Mobile.  Marchetti, who takes on his new role as of April 2, 2007, will oversee production, distribution and global strategic initiatives for EA Mobile, reporting to CEO John Riccitello. 

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This Website of the Day was submitted by Matt Caldecutt of Trylon SMR, New York: Calling itself “the People’s Media Company,” www. associatedcontent.com is a user-generated site that is trying to share the wealth and expand upon the upload-your-own-video craze. Some 50,000 registered users upload 20,000 pieces of text, audio, video, or image-based content each day on a countless amount of topics. Users can search by type of content, genre, creator or community, or view works in terms of newest, most page views, most buddies or most referrals. Top-rated content appears on the home page, along with a selection of featured videos.  Publishers get paid $1.50 per-thousand page views of content.

A new website will be featured here everyday for you to check out. Some are TV-centric, some creative, some just plain strange. Email me your suggestions at [email protected] and if I include the site you mention, your name, company and city will be credited. Only one mention per calendar week, to make it fair.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
03.20.07

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Copyright Cynopsis 2007

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here

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JOB OPENING: DIRECTOR, AFFILIATE MKTG/iN DEMAND/NYC: Develop/ implement affiliate mktg strategies. BA & 5+ yrs cable affil mktg exp. Send resume: [email protected]   (3/27)

JOB OPENING:  CLIENT SERVICE EXECUTIVE/Nielsen, New York. Sell Nielsen products; provide service to National Cable networks. 3+ yrs research industry exp. Sales exp a must. National Cable exp a+. www.nielsen.com/careers (#737BR)  (3/27)

JOB OPENING:  AD SALES MKTG DIRECTOR, Fine Living: NYC: 5-8 yrs exp at a cable network or within media co./sales. Oversee promotion dev’t. Manage team, rel’ship w/sales/network/clients. [email protected] ref. 5973U  (3/27)

JOB OPENING:  COMMERCIAL OPS ASST OR COORD/Oxygen/NY – Copy and Log Editing responsibilities. Must be detailed oriented, traffic &Gabriel exp a +. Send resumes to: [email protected] reference job title in subj line.  (3/27)

JOB OPENING:  N’WORK CABLE ADMIN/Asst/BET Ad Sales NY: 2-3 yrs exp. Must be det. oriented & have ability to multi-task in fast paced environment. Proficient in MS Word/Excel/PP. Exc oral/written skills. [email protected]   (3/27)

JOB OPENING:  DIRECTOR OF DIGITAL MARKETING/NY: BA, 8 yrs b-2-b digital marketing exp, Exp designing and maintaining Web sites 4 yrs in HTML, Java Script, Adobe, Photo Shop and Flash. Please apply www.nbcunicareers.com #584044  (3/27)

JOB OPENING:  MGR, MKT/AUDIENCE RESEARCH/Thirteen/WNET/NY:  Perform research pjcts, develop research-based mktg tools & sup a Coor. 5 yrs exp in media research req. See full posting & apply at www.thirteen.org/jobs (3/24)

JOB OPENING:  SALES PLAN’R/CBS TV DIST/NY: Mng all asp of advertising sched, build media plans, resolve discrepancies, process sales posts, fill inventory avails & clear oversells. Res/sal req: [email protected] (3/24)

JOB OPENING:  VP,  DISTRIBUTION AND MARKETING/Litton Entertainment  Syndication, network development, interactive strategy, corporate alliances;  Apply at j sandstrom@litton.tv (3/24)

JOB OPENING:  DIR, AD SALES RESEARCH/GSN/NY: Oversees & coordinates research support for sales team. BA with 5 yrs. applicable exp.. Visit www.GSN.com for complete desc. & to apply or submit your resume to [email protected] (3/24)

JOB OPENING:  AD SALES MARKETING MGR/AETN NY: Dvlp mktg tools aimed at agency planning groups. Manage dvlp of events, promotions & programs to support nat’l ad sales. 2-3 yrs min agency plnng exp. Apply: www.aetn.com/careers.html   (3/24)

JOB OPENING:  CONTRACTS ADMINISTRATOR/RAINBOW/NYC Area: Draft agreements, coord. rights clearances re film & TV product, keep databases. Exp in clearances, paralegal or contract admin in legal dept. Resumes: [email protected] (3/24)

JOB OPENING:  DIRECTOR MARKET RESEARCH VH1/CMT/Logo: BA/BS; 7 yrs exp qual/quant mkt resrch; strong analytical sk; Exp w/variety of media platforms incl digital. EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/24)

JOB OPENING:  ADMINISTRATIVE ASST, PUBLICITY/Hallmark Channel LA: Support SVP and dept. 2 yrs. min exp. See full posting & apply at www.hallmarkchannel.com (3/23)

JOB OPENING: SR MGR, MEDIA STRATEGY & PLAN’G/National Geo Channel/DC: Dvlp & execute off/on-air media plans; partner w/external media agency; oversee bcst logs; 3+yrs media plan’g within ntwrk or media agency; www.foxcareers.com (3/23)

JOB OPENING: CREATIVE SRVCS PROJ MGR/Sundance Channel/NY: 4-6 yrs exp print prod proj mgmt at an agency or netwrk. Strong client serv skills. Must understand print & web design process. Resumes to: [email protected]      (3/23)

JOB OPENING: ADMINISTRATIVE ASST/Affiliate Distribution/NY (Mid-town): Support RVP and regional NDS Teams. 2 yrs. min exp. See full posting & apply at www.hallmarkchannel.com (3/23)

JOB OPENING: MGR, PROMOS & EVENTS/IFC/NY: Plan & exec Promo/Event marketing campaigns to support partners & Affil. Cable outreach, Nat’l film fest, guerilla mktg. 3+ yrs Promo/Event mktg. res: www.cablevision.jobs ref #2934BR (3/22)

JOB OPENING:  SALES ASSISTANT /Hallmark Channel-NY: Works with AE’s and Planners to service & maintain agencies/clients on daily basis. See full posting at www.hallmarkchannel.com   Resumes: [email protected] (3/22)

JOB OPENING:  MGR, PRODUCTION ADMIN/WE tv/LI: Support prod admin on bus affairs, budgets, contracts & rights/clearances for Orig Prog. 5-7 yrs exp. Degree. Hands on Prod exp. Res: www.cablevision.jobs ref# 2828BR (3/21)

JOB OPENING:  EXECUTIVE ASSISTANT/FEARnet (Comcast, Sony, Lionsgate), PA: Experienced assistant needed to support network President. Degree required/Film major preferred. Apply: www.comcast.com Job Req. #45145BR (3/21)

JOB OPENING:  CONS AD COORD/COURT TV/NY: Support Mgr/Dir with advertising & media; Passionate about Advertising & TV industry; Organized; Resourceful; Driven; Creative. www.turnerjobs.com Req #69427BR    (3/21)

JOB OPENING: FREELANCE FORMAT PROD/AETN Int’l/NY/CT: Screen, prepare, research matl’s to create int’l master. Supv edits in HD, SD, long/short form. BA, 2+yrs video, audio, edit session, post prod exp. Apply: [email protected] (3/21)

JOB OPENING:  Beck Media/LA: Seeking PR TALENT w/ 2+ years of TV/Web/Tech/Emerging Media or related experience. Excellent writing/media pitching w/ positive attitude. Comp based on experience. Resume/cover to [email protected] (3/21)

JOB OPENING:  HEAD OF KIDS/BLUEPRINT ENTERTAINMENT/TORONTO: must have exp. in dev & prod for the CDN, US & Int’l mktpl; strong relatshp with dom/int’l b’casters, co-prods and creative talent. Apply [email protected] (3/21)

JOB OPENING: SALES PLANNER/Cablevision/NYC: Support growing Interactive/VOD ad sales team by creating customized sales presentations & proposals. 2+ yrs Sales/Agency exp. res: www.cablevision.jobs ref #2805BR (3/21)

JOB OPENING: CAMPAIGN MGR/Cablevision/NYC:  Track& analyze campaigns& usage data for Interactive/VOD. Strong analytics background, internet metrics exp. pref. res: www.cablevision.jobs ref #2802BR (3/21)

JOB OPENING: ACCT EXEC/GALAVISION Network/LA: Highly-motivated w/ sales/media/presentation skills, solutions orientated & agency/client relations. Fax res & cvr letter to Jim Baral (310)348-3626 or: lagalajob @univision.net    (3/23)

SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

INTERNSHIP POSTING – CREDITS ONLY:  Palace Digital Studios, Norwalk CT, seeking TV PRODUCTION INTERN. Screen/log tapes, org library, general office duties. Req heavy lifting (up to 50lbs) and using a ladder.email [email protected] Subject: Intern  (3/27)

WINTER INTERNSHIP CREDITS ONLY: Roger LA http://roger.tv , a motion graphics firm, is looking for an Intern three days a week. Knowledge of Photoshop, Illustrator and After Effects is required. Please inquire to Elaina Porter [email protected] . (3/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED —

SITUATION WANTED: PRODUCER : Experienced in entertainment and sports news, reality, clip shows, field producing, interviewing celebrities and experts and post-production. Contact: [email protected]    (3.27)

SITUATION WANTED:  PROMO COPYWRITING: Uber-copywriters. Fortune 500 entertainment clients. Copy runs, tag lines that deliver a creative kick in the chest. We get things did! Contact [email protected] (3/24)

SITUATION WANTED:  DIGITAL MKTG EXEC (NYC): 3 yrs Mktg exp., MBA (UK/Germany), currently doing MSc in Online Mktg at NYU and in tern at Nickelodeon. Highly efficient, passionate about multi-channel mktg. possibilities. [email protected] (3/24)

SITUATION WANTED:  Exc team player seeking  MEDIA MRKTNG, AD SALES, PROMOTIONS, PRGRMNG OR PROD position.  Most current job is working as the  Prgrmng & Prod. Asst. at MTV Networks.  Detail oriented.  [email protected] (3/23)

SITUATION WANTED: CELEBRITY BOOKER &REALITY/NON-FICTION CASTING DIRECTOR: Thousands of contacts to celebrities/experts/authors/real people/show hosts, etc. Extensive exp w/TV Talk Shows & Reality Shows. Contact: [email protected] (3/22)

SITUATION WANTED: EXP AFF SALES, DISTRIBUTION & BIZ DEV EXEC w/20yrs in media sales seeks F/T position w/cable network, new media or startup co. Exp w/startups, Biz strategy&building solid relationships. Contact: [email protected] (3/22)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.