Tuesday, March 18th, 2008

Cynopsis: DIGITAL


Good morning, it’s Tuesday, March 18, 2008, and this is your first early morning digital briefing.

CBS Television Stations is putting local bloggers to work syndicating stations video content in a bold new widget program that shares ad revenue with local blogs and profile page creators. The idea is to give CBS stations additional targeted web locales to sell to, according to Jonathan Lees, President and GM of CBS Television Stations Digital Media Group, while providing additional outlets for locally-produced video content. The widget program, powered by Syndigo, has already launched in Boston, Dallas, San Francisco, Chicago and Denver and The CBS Local Ad Network is having no trouble recruiting publishers to play along. For instance, the popular RedSoxNation.net blog has a sports widget up and running from WBZ-TV, currently sponsored by Jeep.


Nickelodeon attracted more than 25 million unique users to its casual online games last month, according to a feature in The New York Times. That’s nearly 10 million more than its closest competitors Yahoo Games (15.5 million), Electronic Arts and Disney (12 million each,) according to comScore. Nickelodeon is readying the first of 600 new games this week, part of a $100 million investment, which in turn is a subset of the $500 million MTV Networks has earmarked for the genre.  By the way, the environmental game The Big Green Help reported here on Friday is actually scheduled to launch in November, not in April as previously mentioned.
TVN Entertainment will provide an outlet for Film Movement’s Film Festival on Demand for multiple years following the extension of a recent deal. The offering features 8 long and short-form films/month which have recently premiered at prominent film festivals including Cannes, Sundance, Berlin, Tribeca, Venice and Toronto.


Nothing sticks out like a standard def ad sandwiched between HD video content. Video Ad network BrightRoll figures the web is actually better suited to deliver HD video advertising. The company is launching a new unit allowing advertisers to get their messages across on “high def ready” publisher sites. BrightRoll is currently working on a HD campaign with Universal McCann.
Yahoo‘s popular photo sharing site Flickr – which celebrated its 4th birthday over the weekend – will launch a long-rumored video site next month, rumor has it.
Video delivery firm Clearleap got investors Trinity Ventures and Noro-Mosely Partners to take a leap of faith with $9 million in first round financing. The company, founded by N2Broadband veterans Braxton Jarrett and John Vecchio, is out to build “a new model that brings the breadth and diversity of internet video to the convenience and quality of TV.”


Steve Jobs may not like it for the iPhone, but since when did that stop Redmond? Microsoft has licensed Adobe’s Flash Lite software to enable Flash-compatible content to be accessed in the Internet Explorer Mobile browser, as an alternative to its Silverlight framework. Adobe estimates over a half a billion Flash-capable mobile devices have already been shipped. Meanwhile Adobe is preparing to launch its proprietary Adobe Media Player next month, according to NewTeeVee, bundled with its other free players and designed to support live video feeds via RSS.
is slowly but surely sneaking higher quality formatted videos onto its site, offering users to choice to toggle an “always show me higher quality when available” option on their account page. We’re not talking HD yet (promised by Steve Chen later this year), but with the site now supporting 1 GB uploads, the upgrade is definitely an improvement.


The NBCU Auto Network of affiliated sites just added a new company to its fleet as NBCU acquired a 35% stake in DriverTV, a producer of slick promotional video car advertorials partly owned by TV and ad production outfit Radical Media. DriverTV delivers immersive, HD quality test drive videos featuring 360 degree shots of new car interiors and exteriors to nearly 30 million VOD homes and 500,000 hotel rooms.
CBS Interactive’s new man-on-the-street interview show Moblogic.tv, hosted by Lindsay Campbell of Wallstrip fame, landed Saturn as its first sponsor. The car maker has purchased banner ads, billboard-style visuals and 5-second pre rolls and 30-second post roll ads.


Top 10 Social Networking Sites for February 2008 (U.S., Home and Work)
Site                  UA (000) Feb-08  UA (000) Feb-07 % Change 
Myspace.com           55,419            53,362                4%    
Facebook                 20,043             9,923             102%   
Classmates Online    12,955            12,815                1%    
Windows Live Spaces 7,882               9,253            -15%  
LinkedIn                    7,392              1,990            271%    
AOL Hometown           6,004             8,907            -33%   
Club Penguin              4,727             3,233              46%   
Reunion.com              4,323             4,348               -1%   
AOL Community          3,337             4,641             -28%   
Flixster                       2,619             1,591              65%   
Buzznet.com               2,526             1,332              90%   
Source: Nielsen Online
Top 10 Blogs for February 2008 (U.S., Home and Work)
Site                  UA (000) Feb-08  UA (000) Feb-07 % Change 
Blogger                   37,241            23,572                58%   
WordPress.com        16,510             5,340               209%   
Six Apart TypePad     9,603              9,122                  5%    
tmz.com                   8,102              7,932                  2%    
TheHuffingtonPost.com3,749            1,098               241%   
LiveJournal                3,707             4,225               -12%   
Gadling                     3,637                443               721%   
Thatsfit                      2,407               820               194%   
Xanga.com                 2,196            2,969                -26%   
Engadget                    2,114            1,175                 80%   
Source: Nielsen Online


Online video distributor ROO is relocating from New York to Dubai after completing its acquisition of Australian digital marketing company Sputnik. The move is the latest bit of restructuring undergone by the start-up, which let go of 20% of its work force last month and reduced several management layers. Sputnik Managing Director Gavin Campion will serve as President of ROO Group from Dubai, reporting to CEO Kaleil Isaza Tuzman.
Advertising Technology Company Linkstorm added a pair of new executives. McCann-Erickson Worldgroup veteran Lois Condon joins as VP/Advertising Operations and former 24/7 Real Media R&D specialist Gabe Nydick becomes Chief of Infrastructure.
Former Flycell marketer Mark Lehmann was named VP/Web and Mobile Marketing by Island Def Jam Music Group. He will work with the company’s new media team and partners to distribute Island Def Jam artist content through new technologies such as widgets, mobile websites and video players.


Mountain Dew is going to back to the digital content well with a 5-part webisode series from film writer/directors Shawn Papizian and Art Brown slated to launch this June, according to THR. Users will be able to interact with the storyline by choosing from a variety of options that will take the series in different creative directions. In the meantime, check out The Pepsi drink’s ambitious Dewmocracy casual game/movie site co-produced and narrated by Forest Whitaker, which attempts to create a mythology around a series of games.


Note: The producers of The Rookie: Day 3 Extraction series would like to clarify that the short form series is not an officially licensed spinoff of Fox’s 24. Also, the official url for the show is www.degreerookie.com.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING: ASSOC AE DIGITAL/History/A&E Chicago: Sell digital advertising solutions to clients/agencies. Dvlp new business. Client service & acct mgmt. 1 yr digital plng exp. Sales exp pref’d. Apply: www.aetn.com/careers.html (3/25)

JOB OPENING: DIR OF PROD/Sirens Media/DC: 5+ years Prod. Management experience.  Excellent personnel management, budgeting, scheduling skills. Key role at growing company. Send info/references to [email protected]   (3/25)

JOB OPENING: REGN’L/NAT’L SALES MGR/KSBI-TVDT/OKC: Proven success record & 5+yrs exp working regn’l /nat’l accts. Knwlg of Nielsen ratings & effective/creative pckgng strategies a must. Some travel required. Res: [email protected]   (3/25)

JOB OPENING: MARKETING MGR/MSNBC/NY: Must have BA & 5 yrs agency exp or 3 yrs in TV marketing;develop & execute sales initiated sponsorships & promo programs for MSNBC on-air, online& mobile. Apply: www.nbcunicareers.com #809277 (3/22)

JOB OPENING: INTERACTIVE AD SALES MKTG MGR/HGTV/NY: Concept convergent sponsorships for sales organizations. Implement online sponsorships. 4 yrs in field, deadline-oriented environment. Apply: www.scrippsnetworks.com (3/22)

JOB OPENING: DR SALES COORDINATOR/New York, NY/GSN/The Network for Games: Rep to VP Sales Op & DR AE for Ad Sales. Good Com/detail req. Send Res/Cov Letter: [email protected]  (3/22)

JOB OPENING: MGR DISTRIBUTION/New York, NY/GSN/The Network for Games: Rep to VP Dist. BA/BS +3+ years exp in mrktg, sales, comm and/or bus. Send Res/Cov Letter: [email protected]  (3/22)

JOB OPENING:  SALES/ Univision/TeleFutura National Spot Sales: Seeking dynamic Account Executive for NY HQ. Prior media sales experience required, broadcast experience preferred. Res to: [email protected] EOE (3/22)

JOB OPENING:  FREELANCE COORD/USA Strategic Marketing/NY: Support creation of client programs inc. sponsorships, finances, etc. 2+ yrs integrated mktg exp in TV or ad agency preferred.Resumes to [email protected]   (3/22)

JOB OPENING: ACCT MGR-DIRECT RESPONSE/ New York, NY: BET: Cable salesperson w/strong presentation skills. Comfortable w/multi-platform & integrated opps. Sales/agency exp. req’d. Email: [email protected] (3/22)

JOB OPENING: PROD MGR, PREMIUM BUSINESSES/MTV NETWORKS/NEOPETS/LA: Exp. w/subscription businesses, prod. mgmt, feature enhancements, etc. required. See full JD at www.mtvncareers.com or email [email protected] (3/21)

JOB OPENING: MGR. BRAND MKTG/MTV NETWORKS/NEOPETS/LA: Digital & viral campaigning exp. necessary. Grassroots/Guerilla a plus! Analytics exp. preferred. See full JD at www.mtvncareers.com or email [email protected] (3/21)

JOB OPENING: COUNSEL /iN DEMAND/NYC:  Contract management, copyright & trademark, standards & practices. JD plus 3 yrs cable/entertainment.  Reply:  [email protected]  (3/21)

JOB OPENING: RESEARCH METHODOLOGIST/Rentrak/Portland OR: Design & plan projects for a census level TV measurement product. Must have Nielsen TV Ratings and/or Nielsen Media Research Software exp. Send resume to [email protected] (3/21)

JOB OPENING: ART DIRECTOR/Sesame Workshop/NY: Oversee Digital Media visual production. 5+ yrs exp. reqd,w/ significant work in kids’ media and web. [email protected] (3/21)

SPACE AVAILABLE: TURN KEY PRODUCTION & POST PRODUCTION Space available immediately. Three Final Cut Edit Rooms,  Digitizing Stations, 8-10 desks in Prod. Pit,  Apple Computers, Phones, T1 line. TOTALLY TURN KEY. Call Travis:  212/242-1400 (3/21)

JOB OPENING: SALES PLANNER/Discovery Communications/Chicago: Support Account Execs developing proposals and presentations. Strong communicator. Exp w/research, advertising, acct mgmnt. Apply: www.discovery.com Req#7725   (3/20)

JOB OPENING: PROGRAM ACQUISITIONS MANAGER/VERSUS/PHILADELPHIA: Position will assist in strategic planning of the network and negotiations of program acquisition. Read more and apply (Req # 60729) at www.versus.com (3/20)

JOB OPENING: PROGRAM PLANNING & SCHEDULING MANAGER/VERSUS/PHILADELPHIA: Execute program scheduling plan for the network and assist with all aspects of planning and scheduling. Read more and apply (Req # 60727) at www.versus.com (3/20)

JOB OPENING: SVP FINANCE/NY: Ent/prod/dist co seeks proactive finance professional. Royalty acct., bookkeeping, A/R, AP, media exp. pref’d. Strength in corp. struct., working w/outside auditors, benefits exp. [email protected]  (3/19)

JOB OPENING: WRITER PRODUCER ON-AIR PROMOS/ABC Daytime/LA: Write/produce/supv edits/promos for ABC soap OLTL, SOAPnet, abc.com. Must have 5-7 yrs exp. w/in cable or broadcast network. Apply: www.disneycareers.com Req ID #145721 (3/19)
JOB OPENING: SVP STRATEGIC RESEARCH/Disney*ABC Dom TV/Burbank: 10 yrs broad-based TV exp + 7+ yrs mgmt; leading edge exec w/proven ability to assess media trends/developments. APPLY www.disneycareers.com Req #137377  (3/19)

JOB OPENING: WRITER PRODUCER/ABC TV Network/LA: Conceptualize, write/produce On-Air Promos for alternative series. Must have demonstrated exp. within cable or broadcast network. Apply to: www.disneycareers.com Req ID #144085 (3/19)

JOB OPENING: ASST SPVSR/CBS Avid/Final Cut Pro Tech Support/LA: Tech. & ops support of Avids & Final Cut Promo. Must have yrs of post-prod exp & support non-tech personnel.(U) Res to: CBS OnAir Promo, 7800 Beverly Blvd.#15, LA, CA (3/19)

JOB OPENING: ON-AIR MKTG DIRECTOR/Discovery/MD: Manage on-air dept & creative team. Employ strat, review cuts, copy. 5+ yrs exp broadcast/cable. Apply: discovery.com/careers   Req# 7708   (3/19)

JOB OPENING: SALES/LATV Network/NY: Head office of bilingual, bicultural music & ent channel distributed nat’l. Join fastest-growing ntwrk in Hisp. space. 3yrs+ brdcst sales exp req’d. Ntwrk sales pref’d. Res to: [email protected] (3/19)

JOB OPENING: MEDIA MANAGEMENT TECH/ Rainbow Media, NYC: Min 3 yrs exp. post prod media transfers/Exp. dubbing of all formats, part HD/Hours 12am to 9am. To see full posting visit www.cablevision.jobs and apply to req id 5180BR (3/19)

JOB OPENING:  SALES PLANNER/NBCU, TLMDNY: Generate planning cost w/AE, mentor & train sales assts, stewardship, sales mgmt reports, sales development. BA,1+ yrs exp as sales planner. www.nbcunicareers.com #760342 (3/19)

JOB OPENING:  MARKETING SPECIALIST/NYC/National CineMedia: Support regional marketing needs, projects and events. BA/BS degree, preferably in marketing and/or communications. Res to: [email protected] (3/19)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY:TV/Film DUBBING/SUBTITLING/The Kitchen/Miami. Seeks spring intern to join active language production team. Bi-lingual a plus. Resume to [email protected] (3/25)

SUMMER INTERNSHIP CREDITS ONLY:  Trylon SMR ( www.trylonSMR.com) is a NYC PR agency seeking a summer intern that has familiarity with the media industry and tech sector.4-5 days a week. [email protected] (3/25)

SUMMER INTERNSHIP CREDITS ONLY:  PR/MKTG Internship/Shelton CT HQ: The Cynopsis Foundation seeks 2 highly organized, mature interns to work with planning/organizing summer gala. Great communications skills a must. Email: [email protected]    (3/25)

SUMMER INTERNSHIP CREDITS ONLY:  MKTNG/ON-AIR Fox Reality Channel L.A. seeks summer intern to assist w/ & learn TV mktg and promo thru inner-workings of entertainment brand. Resume to [email protected] (3/22)

SPRING INTERNSHIP CREDITS ONLY:  Self motivated and organized individual to work in office & post-production. Interest in non-fiction filmmaking & reality TV production. Knowledge of Final Cut Pro helpful.  Send resume:   [email protected]   (3/20)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: CASTING DIRECTOR: Diversity casting in low-cost assignments for TV, film, comedy festivals and the net. Special interest in scripted comedy, sketch and indie films. [email protected] (3/21)

SITUATION WANTED:  JUNIOR ART DIR/CREATIVE ASST/NYC: Recent grad with agency exp in brdcst, production & creative departments. Excellent Adobe CS3 skills, great communicator, & portfolio avail. Contact Megan Murphy [email protected] (3/20)


SITUATION WANTED: HR POSITION or PERSONAL ASST in Entertainment Ind. Unique background in Agency/Corp Human Resources. Also Mgr/Producer in the Music/Film Ind.Consulted on a screenplay as well as Theater Prod. Contact: [email protected] (3/19)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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