A CYNOPSIS: Kids! MESSAGE FROM NICKTOONS NETWORK

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Source: NMR *8/29/05-5/7/06 vs. 8/30/04-5/08/05 (LSD) AA(000), K6-11 & K9-14 Nick & Toon Tot Prg Day, NKTNS M-F 2-11p;S/S 9a-11p, DSNY, FAM, TDSNY (M-Su 6a-11p) CBS, WB, FOX, NBC based on Kids Type Codes, Tribune; DIC Kids ** % Index growth UE vs. P9-14 AA(000)

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CYNTHIA TURNER’S
Cynopsis: Kids!

06/06/06

Good morning. It’s Tuesday, June 6, 2006 and this is your first early morning Kids! briefing.

The UK’s Five will launch Five US and Five life, two new free TV channels across all digital platforms in the UK this fall 2006.

• Five US will offer “the very best” of American TV in a range of genres including new and existing kids/youth, drama, comedy, films and sports programming (no indication on criteria for choosing “the very best”).
• Five life will feature an extension of the channel’s preschool programming block Milkshake! as well as drama; films; soaps; popular factual and lifestyle programming targeted to female audiences.

NEW PRODUCTION & DEVELOPMENT

Nick Jr. will premiere new, original short-form pilots (1-3 min) across multiple platforms including on mobile carriers, Nick Jr. Video, the broadband video service, as well as on TV on Nick Jr.  The first of the ‘mini pilots’, Jinny Starfly, is available beginning today via wireless carriers.  All of the shorts are born out of Nick Jr.’s Institute of Applied Play, a creative lab designed to explore different storytelling and production styles and a way to work with a range of talent, which produces about 15 shorts each year.  The first three short-form titles and the multi-platform rollout schedule:

• Jinny Starfly a live action/animated short, begins with two kids wait for a caterpillar to morph into a butterfly.  When their patience wanes Jinny Starfly, the network’s science informed animated character, arrives and explains the process.  Jinny Starfly is produced/written/directed by Syr-Ivan Bennett.  Available via wireless carriers starting today, and on Nick Jr. Video as of June 9; and on Nick Jr. of June 12.
• Pass the Pinha is the animated story of Bing a musical bird and her siblings who find a pinha, a Brazilian fruit. When the fruit is shaken it makes music, until Bing drops the pinha and it breaks.  The group finds happiness in singing while eating the fruit together.  The short was created/directed by Elanna Allen.  Available via wireless carriers as of June 7; Nick Jr. Video on June 16; and Nick Jr. on June 19.
• All Aboard, the animated short follows a billy goat and raccoon who use their imagination to make a boring day better.  All Aboard was created by Nancy Wolf.  Available via wireless carriers starting June 8; on Nick Jr. Video as of June 23; and on Nick Jr. beginning June 26. 

MORE KIDS STUFF

You all remember what to do whenever anybody says the secret word right?  AHHHHHHHHH  scream!

Adult Swim launches Pee-wee’s Playhouse as part of its lineup beginning Monday, July 10, airing Monday-Friday at 11p.  Adult Swim will air all 45 original 30m episodes of the Saturday morning series, as well as Pee-wee’s Playhouse Christmas Special.  The show originally debuted on September 13, 1986.  Even if you never liked the Playhouse, and I know that isn’t possible, you might enjoy just watching for the celebrities/musicians who show up on the show – before they were celebs.

4Kids Entertainment, Inc. has inked broadcast sales deals for season-two of Yu-Gi-Oh! GX.  The animated series’ second season (52 eps) is set bow Nickelodeon (UK, Latin America and Spain), Media Set (Italy), RTE (Ireland), Canal J (France) and YTV (Canada).  Additional deals are expected in the coming weeks.  Yu-Gi-Oh! GX’s first season was recently picked up by Cartoon Network (Scandinavia) where it will debut in September 2006.

MARKETING/LICENSING

Spain’s Icon Animation has inked a deal with Alvento, a producer/distributor of mobile content also based in Spain, for its hi-def animated series Lola & Virginia, which is designed for K8-12.  Under the pact Alvento will handle distribution of mobile content throughout Spain and has also signed an option to share worldwide mobile rights with Icon Animation.  Alvento will produce ring tones, games, images, screen savers in addition to developing a WAP Portal for the girl targeted brand in Spain.  Expected to be available this year will be the ring tones, images and initial game, with the rest to follow in 2007.

STONE SOUP

Bolt Media is creating its own virtual band, a la the group Gorillaz, which will feature user-created content.  And to that end, Bolt will hold weekly auditions throughout June to find new band members.  There will be several rounds to the competition as the search for singers, drummers, and guitar players and so on unfolds.  All submissions will be evaluated weekly by Bolt along with the band Three Days of Grace, with Bolt Members taking part in voting for the name of the band.  The contest is sponsored by Wendy’s.  More information about can be found at http://www.bolt.com/contest/boltband/.

EXECUTIVE MOVES

Richard Deverell, Controller, BBC Children’s has laid out several executive moves in the division including naming Kay Benbow to the newly created role of Head of CBeebies Production, Animation and Acquisitions.

• Benbow will be responsible for animation and acquisitions for Cbeebies in addition to heading up the Cbeebies in-house production unit.  Her appointment comes on the heels of the upping of Michael Carrington from Head of Children’s Acquisitions and Animation to Creative Director, CBeebies.  Benbow is currently Executive Producer/Independents and Events, Cbeebies Production; she joined the company in 2000.
• In addition Clare Elstow, Head of CBeebies Production will now serve as Creative Consultant, BBC Worldwide.
• Jesse Cleverly takes on the role of Acting Head, CBBC Drama Co-Productions and Acquisitions.  Cleverly will handle acquisitions, both live action and animated, for CBBC.  She will report to Jon East, Head, CBBC Drama and Animation.

mun2 has named Tanya Lopez as Director/Corporate Communications. In this newly created position, she will manage business/trade and consumer/programming external communications as well as internal communications.  Tanya was previously Senior Account Executive at Goodman Media International with mun2 as one of her accounts.  She will be based at mun2’s LA headquarters and report to both, Alex Pels GM, mun2, and Alfredo Richard VP/Corporate Communications, Telemundo.

FremantleMedia Licensing Worldwide has upped Dominic Burns to VP/Licensing, UK.  He will be responsible for managing the brand licensing, sponsorship and interactive businesses in the UK.  Burns had been VP/Sponsorship & Advertiser Relationships.  Based in the London office, Burns will report to Claire Tavernier, SVP/Licensing, UK and Germany.  He takes over for Dom Wheeler, who exits FremantleMedia this month.  Additional promotions include:

• Melissa Goodwin has been promoted to VP/Interactive and Telephony, UK.  Goodwin will be responsible for expanding efforts in this area including voting, viewer competitions, website commercialization and developing mobile content and games based.  Currently VP/Licensing, EMEA, in her new role Goodwin will report to Burns.
• Also reporting to Burns, Pindy O’Brien moves up as Head of Brand Licensing and Retail, UK.  O’Brien, who had been Head of Brand Licensing, expands her job to include growing relationships within the retail market in addition to brand licenses based on FremantleMedia and talkbackThames’ UK library.
• Claire Baker takes over the reins from O’Brien as VP/Licensing, EMEA, where she will manage brand licensing, sponsorship and interactive businesses in the Nordic countries, Southern Europe and the Middle East.  Baker will report to Mark Newton, SVP/Licensing, Europe, Middle East, Africa and Asia Pacific.  She had been Head of Retail, UK.

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, June 2, 2006, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1250; K6-11 854; TWEENS 9-14 723
NICKELODEON:         K2-11 1170; K6-11 619; TWEENS 9-14 475
CARTOON NETWORK: K2-11  793; K6-11 580; TWEENS 9-14 388
TOON DISNEY:          K2-11  142; K6-11   77; TWEENS 9-14   54
Source: MTVN Research from Nielsen Media Research Data

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Answer to Yesterday’s trivia question: Who had the little sister named Dee, who always threatened to tattle unless her brother paid her money?  ROGER AKA RAJ on WHAT’S HAPPENING?   Kudos to:  Ed Dall’Aste-G-Whiz/NY; Jim McKeever-WGGB/Springfield MA; Michael Liebowitz-Grey Advertising/NY; Chris Richards-ITN Networks/NY; Adam Rudman-Spiffy Pictures/Chicago; Rita Silva-Disney ABC Kids/Chicago; Kevin Schmidt-National Cable Communications/Chicago; Heather Floore-KTVD UPN/Denver; Steve Leblang-FX Network; Sidney Clifton-Film Roman/Burbank; Dean Lavine-Walt Disney TV Animation/Burbank

Today’s Trivia Question:  When the dog sits and pleas with his owner “it’s bacon,” what does he really want?( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynthia Turner’s Cynopsis Kids!
06.06.06 – 3:41a

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