Cynopsis: Kids!
6/05/07
Good morning. It’s Tuesday, June 5, 2007 and this is your first early morning briefing.
DirecTV will launch Starz Entertainment’s HD premium three new movie channels, Starz Kids & Family HD, Starz Comedy HD and Starz Edge HD, for a total of five. Slated to bow in September 2007, three new HD channels will be East Coast feeds of the Starz Kids & Family Starz Comedy, Starz Edge, and networks. The Starz HD movie channels will be offered at no extra cost to DirecTV Starz Super Pack subscribers. Among the exclusive True HD movie titles to be available on Starz HD are Disney/Pixar’s Cars, Pirates of the Caribbean: Dead Man’s Chest, and Talladega Nights: The Ballad of Ricky Bobby.
Turner Broadcasting System launches a free, ad-supported version of its GameTap digital broadband entertainment service this week. In debuting the new GameTap site, Turner hopes to attract a larger gaming audience from outside North America, where the site is already popular. GameTap also announced the debut of its digital store, featuring a large library of titles, both vintage and new. The free GameTap services will allow gamers to choose from a rotating sample of 900+ video game titles, and they will also be able to view GameTap TV’s library of streaming videos (e.g. interview segments with bands). The subscription version of GameTap is currently only available to PC users in North America, where paid members can also view GameTap TV’s web-based content and select programs from Cartoon Network/Adult Swim, the service which is ad-free during game sessions and is available for $6.95 and up per month. A Mac subscription version will be released later this summer.
MORE KIDS STUFF
The Naked Brothers’ Greatest Hits Marathon is set to premiere on Nickelodeon, Friday, June 22, 4-10p. Hosted by The Naked Brothers’ Band series stars Nat and Alex Wolff, the marathon will include the debut of a new episode (at 8p), a karaoke version of The Naked Brothers Band – The Movie (8:30p) as well as episodes of the series. In addition, the network will invite viewers to submit song material such as, ideas for lyrics, song titles, or a new song subject for Nat and Alex to perform during the marathon ( http://www.nick.com/shows/specials/nbb_lyrics/index.jhtml ). The series bowed on Nick UK last month and is slated to roll out on Nickelodeon’s 28 channels across Europe, Asia and Latin America throughout June and July 2007.
Bindi Irwin, daughter of the late Steve Irwin (aka Crocodile Hunter), and her mom, join with United Nations Deputy Secretary-General Dr. Asha-Rose Migro today at the UN Headquarters in NYC to mark both and the launch of Bindi: The Jungle Girl, the new Discovery Kids Channel series, and the 33rd annual World Environment Day. The new Discovery Kids series premieres on the network this Saturday, June 9, at 5p.
The new sci-fi animated series 009-1 will make its US VOD debut on Anime Network this June 14, 2007. Based on the manga series by artist/creator Shotaro Ishinomori (Cyborg 009, Gilgamesh etc.), this new 009-1 series is not for kids, rather for older teens and up. Additionally, 009-1 will be released on DVD in the US on Tuesday, June 19, 2007.
Casting Call: Attention all those who want to be in a movie with Harrison Ford … oops I mean, folks who want to be in Indiana Jones 4 (yeah there’s a difference). The Indiana Jones 4 production will be holding open casting call for extras June 11 and 12 at the Omni New Haven Hotel at Yale in New Haven, Connecticut, where several scenes for the new movie will be shot, according to fan-site Spielbergfilms.com. For the auditions folks have to be 18 or older (totally unfair according to the 15 and 16-year-olds I discussed this with today) and will need to bring a headshot.
MARKETING/LICENSING
Atari, Inc, unveiled plans to adapt its popular online flash Ninja game “N+” into for release for the handheld game units Nintendo DS and PSP. Created by Metanet and developed by SilverBirch Studios, N+ is scheduled for a November 2007 release. based on the popular online game “N,” N+ is an action game where players become a Ninja and move through multiple levels with features including downloadable content, multiplayer components and countless levels created by game fans who used the in-game editor to do so. Though Ninja’s are the focus of the game, it is not violent. If my memory serves me right, and that is a real gamble these days, I believe that earlier this year there was talk that N+ would be released for Xbox Live Arcade.
Teletoon is hosting a sweepstakes offering viewers the chance to appear, in animated form, in an episode of 6TEEN. Beginning this week through July 2, 2007, fans are can enter the Reese’s Puffs Cereal Take 6TEEN Casting Call Contest. Additionally, beginning this week Teletoon is featuring a Maynards online game contest to introduce four new candies (Teletoon.com) as well as the ongoing Holly dolly Contest, the latter also has a micro site on the channel’s website runs through June 25.
STONE SOUP
Established by the United Nations General Assembly in 1972, World Environment Day is celebrated each year on June 5. The World Environment day slogan selected for 2007 is Melting Ice a Hot Topic? The year’s watchword dovetails nicely to support of International Polar Year, the group’s overall yearlong focus. For more information about World Environment Day, International Polar Year, ways to help the earth and the United Nations Environment Program go to http://www.unep.org/ .
EXECUTIVE MOVES
Last week’s rumblings are now official, Joost has appointed Mike Volpi as its CEO. Effective immediately Volpi takes over the reins from founding CEO, Fredrik de Wahl, who remains at the company and will now serve as Chief Strategy Officer. At the start of this year Volpi exited Cisco where he spent the last 13-years, most recently as SVP and GM/Routing and Service Provider Technology Group. Joost was founded in January 2006 by Janus Friis and Niklas Zennstrom.
RATINGS
Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, May 31, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1063; K6-11 478; TWEENS 9-14 341
DISNEY CHANNEL: K2-11 976; K6-11 674; TWEENS 9-14 619
CARTOON NETWORK: K2-11 649; K6-11 450; TWEENS 9-14 330
TOON DISNEY: K2-11 198; K6-11 118; TWEENS 9-14 89
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, June 1, 2007, NICKELODEON: K2-11 1195; K6-11 576; TWEENS 9-14 355
DISNEY CHANNEL: K2-11 953; K6-11 704; TWEENS 9-14 613
CARTOON NETWORK: K2-11 625; K6-11 424; TWEENS 9-14 309
TOON DISNEY: K2-11 177; K6-11 102; TWEENS 9-14 66
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s trivia question: On the show Land of the Lost, what were the aggressive creatures with reptilian and insect-like characteristics called? SLEESTAKS. Kudos to: Bob Friedland-Toys “R” Us, Inc/NY; Russ Camlet-NBCU/NY; Alonna Glass-WKID Inc/NY; Jake Korth-TBS Inc./Atlanta; Kathryn Kastigar-Counterpoint Systems/LA; Katherine Kaufman-Porchlight Entertainment/LA; Stefanie Tier Friedman-Top Tier Licensing/Agoura Hills CA; Todd Greene-Encourage Marketing/Santa Monica
Today’s Trivia Question: What series is based on the adventures of six teenage fairies that use magic to defend themselves and protect the Realm of Magix from evil? ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!
06.05.07
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