A CYNOPSIS MESSAGE FROM DISNEY ONLINE

Cynopsis: DIGITAL

06/02/09

Good morning, it’s Tuesday, June 2, 2009, and this is your first early morning digital briefing. 

Panel measurement has long been criticized for skewing online measurement results, conflicting with internal server logs and fomenting doubt among media buyers. ComScore unveiled a new “panel centric hybrid” online measurement methodology that combines the company’s 2 million-person global panel with server metrics to try and provide a more granular level of reporting and finally account for 100% of a Web site’s audience. comScore clients can choose to implement hybrid measurement for their own sites by embedding “beacon” calls on user-requested content. comScore says it has built out a robust infrastructure to handle the requests and has partnered with Akamai to use their Web Application Acceleration Solutions to deliver fast response times. comScore also announced it is launching a new “universe report” system to  provide visibility into access of web sites from mobile devices and computers outside of home and work, (i.e. internet cafes, schools, libraries, and other non-private locations.)

A CYNOPSIS MESSAGE FROM NATPE

Google discussed plans at New York’s Book Expo to introduce a digital book publishing platform to compete directly with Amazon and the Kindle, per The NYTimes. Publishers welcome the move as a way to lower the initially high pricing of the nascent format. The e-book retail program would be separate from its public domain book-scanning project, which is currently the focus of a Justice Dept. inquiry.
 
E! signed a deal with away-from-home platform IdeaCast to provide live programming to the company’s Health Club TV feed, installed in nearly 1,000 health clubs nationwide. Featured programming will include excerpts from E! News, The Soup, True Hollywood Story and Girls Next Door.
 
Nickelodeon’s casual gaming site AddictingGames is hosting a TV/web gaming showdown on June 27 showcasing the site’s most popular games. Users themselves will vote online from 10 categories of games beginning June 3 and the winners will be revealed during a primetime event “Showdown” that will air on Nickelodeon and stream on AddictingGames.com. The site posted its best month to date in April, registering 11.6 million uniques according to ComScore.
 
Original Crackle series Angel of Death starring Zoe Bell, Lucy Lawless and Ted Raimi is being packaged as a 90-minute feature film, to be broadcast on Spike TV on July 25 and released by Sony Pictures Home Entertainment on DVD on July 28.
 
Bravo is replacing its “Watch What Happens” tagline with “By Bravo” across all of its platforms including on air, online and mobile. The tagline will accompany a new visual look and feel that will launch across Bravo’s properties beginning Tues., June 23 with the launch of the new docu-series “NYC Prep.”
 
BBC Earth, BBC Worldwide’s new global brand for all the BBC’s natural history content, launched a dedicated channel on YouTube to showcases the BBC’s most popular nature shows.
 

                                                                                
Theater owners have not yet explored the possibilities that digital projection and distribution systems can enable. Cinedigm Digital Cinema Corp is hosting a live virtual Q&A for a screening of The Narrows in cinemas equipped with its satellite-based digital broadcasting systems. Audiences will be able submit questions to cast members of the mob-themed movie including Vincent D’Onofrio, Kevin Zegers and Sophia Bush via text message and Facebook during a special opening night screening of the film in New York on June 19. Moviegoers in 17 cities will be able to participate in the event.
 
London-based online secondary ticket exchange Seatwave closed on $17 million in fourth round funding led by Accel Partners. Seatwave, which allows fans to buy and sell tickets for sporting events, music or theatrical performances, is the top European ticket exchange according to comScore, attracting 1.9 million visitors in March 2009.
 
KABC-TV newscaster Jane Monreal is leaving LA-based station to launch her own new multiplatform studio. enCompass Entertainment will focus on production and packaging of content for distribution on network, cable, radio and online media as well as explore sidelights in talent development, talent packaging and global branding.
 

 
Absolut Vodka is launching a multiplatform ad campaign with IFC and Sundance Channel to celebrate Gay Pride Month in June. The centerpiece of the campaign is a short-form series, produced exclusively for Absolut by IFC and Sundance, called “I’m Coming Out,” consisting of 4 one-minute vignettes that highlight “coming out” stories. The vignettes, which will air on both networks alongside gay pride-themed programming, will also be available online at IFC.com and Sundancechannel.com.
 
Showtime is offering Kindle users a free copy of the pilot script for Nurse Jackie as a way to promote its latest original series, writes AdAge. The script is also readable on Amazon’s popular Kindle iTunes app.
 

Disney Online closed on its acquisition of the Mom-oriented web sites of Kaboose Inc. including kaboose.com, babyzone.com, AmazingMoms and ParentZone. The merger, which will combine Disney’s 2.6 million uniques footprint with Kaboose’s 3.6 million member audience, will make up a new division dubbed the Disney Online Mom and Family Portfolio, headed by Emily Smith, VP of Disney Online.
 
Taiwan-based electronic screen maker Prime View Entertainment acquired Cambridge, MA-based E-Ink, the e-paper technology provider used by Amazon, Sony and others.
 
Spatial View, developer of glasses-free 3D displays and 3D image processing technology, unveiled the first set of 3D developer tools for the iPhone 3G to enable creation of glasses-free 3D games, applications, and multimedia content for the platform.
 

 
Rentrak unveiled a new service tracking retail sales of Video Game titles:
 
Top 10 Selling Console Video Games (YTD)
Rank         Title__        Platform Release Date Distributor    Rating
1       Wii Fit w/Balance   Wii   5/21/2008     Nintendo         E
2       Resident Evil 5     X360 03/13/2009   Capcom           M
3       Halo Wars            X360 03/03/2009   Microsoft         T
4       Killzone 2             PS3    2/27/2009    Sony              M
5       Street Fighter IV  X360   2/17/2009    Capcom          T
6       Mario Kart w/Wheel Wii   4/27/2008    Nintendo        E
7       UFC 2009: Undis. X360   5/19/2009    THQ               T
8       Resident Evil 5     PS3     3/13/2009    Capcom_       M
9       Guitar Hero:Metall. X360 3/29/2009   Activision        T
10     Fallout 3               X360  10/28/2008 Bethesda Soft. M
Source: Rentrak Retail Essentials. Rank based on consumer spending via aggregated point-of-sale data from brick-and-mortar sales channel.
 

Sony is set to unveil its new smaller, lighter version of its PlayStation Portable (PSP) portable gaming device at E3 today, details of which were leaked during a interview on Qore, Sony’s online gaming magazine featuring Veronica Belmont. (Here’s the June edition on YouTube.) The “PSP Go” will have a 3.8-inch screen, weigh 43% less than the current PSP, support Bluetooth, contain 16 GB of internal flash memory and take additional memory modules. Sony hopes the new PSP, due out this fall, will become a Trojan Horse through which to sell games, movies and TV shows through the PlayStation Network. Yet typical to Sony, it’s loaded with propriety restrictions; for instance PSP Go users can only download content via WiFi by connecting through the PS3 console.
 
T-Mobile will release the HTC Magic smartphone as its next Google Android-compatible device later this year. Although it’s not that much smaller than the G1, it sports a much sleeker look and feel and exchanges a physical keyboard with a larger screen that will feature a new iPhone-like on-screen keyboard – a first for the Android platform.
 
The new National Geographic Games banner unveiled its first slate of games for the consoles, online, mobile and virtual world markets via partnerships with game publishers Black Bean Games, Smart Bomb Interactive and RealNetwork’ RealGames. Italy-based Black Bean games will develop 8 console games with NGG that incorporate themes of ancient and lost worlds, wildlife, geography and natural wonders. Smart Bomb Interactive’s NGG titles will target kids 5-11 focusing on animals, geography and exploration. The RealGames’ titles will be immersive casual PC games released globally via Real’s distribution channels.
 

 
NBCU‘s Jean-Briac (JB) Perrette has been promoted to President, Digital & Affiliate Distribution and Content Distribution Strategy from his previous role of President, Digital Distribution. His expanded duties will include oversight of NBCU’s broadcast distribution relationships, working with John Eck, President of NBC Network and Media Works. He will also work to develop new multiplatform content distribution strategies. JB will continue to report to Jeff Gaspin, President and Chief Operating Officer, Universal Television Group.
 
Discovery Communications appointed Brent Spitzer to the role of VP/Digital Advertising Sales, Eastern Region. He will be based in New York and report to Kathleen Kayse, EVP/Digital Advertising Sales.
 
NetShelter Technology Media hired Anne Marie Miller to the newly created position of VP/Strategic Accounts. Based out of NetShelter’s San Francisco headquarters, Anne Marie will be responsible for relationships with the company’s central marketing partners including Microsoft, HP and Intel. She will report to Michele Sweeney, Chief Sales and Marketing Officer of NetShelter.
 
Online gaming studio Turbine named Beau Paradowski as its new CFO, responsible for overseeing worldwide financial operations of Turbine and its franchises. He reports to Jim Crowley, President and CEO of Turbine, Inc.
 
Adify has appointed former Turn Inc. VP Glenn Fishback as SVP of Media Sales; Lee Hoffman as Eastern Region VP of Media Sales; and Jonny Byrne as UK Commercial Director, to build out the sales team for Adify’s new division, Adify Media. 
 
Comcast SportsNet Chicago named former Universal Sports marketer T.K. Gore as its Director of Digital Media, a newly created position. He will report to James J. Corno, President of Comcast SportsNet Chicago.

A CYNOPSIS MESSAGE FROM PRODUCERS GUILD OF AMERICA

 
Look out iTunes. eMusic, one of the better known sites for buying MP3s from indie artists, finally cracked the big time signing a deal with Sony Music to license its entire back catalog. That means library songs from The Boss, The Clash, Johnny Cash and OutKast. eMusic, which offers a Zune-like subscription model, was one of the first online music distributors to selll DRM-free tunes, so eMusic tracks play on virtually any MP3 player. The site combines a clever hybrid of curating and crowdsourcing to point users to new songs. Sony hopes to get listeners interested in its songs as users stumble upon famous artists that are cross-referenced with indie groups. eMusic is also a godsend for music lovers who are on a budget, with pricing plans that average between 40-50 cents per song.
 

A CYNOPSIS MESSAGE

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital
06.02.09

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