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Interviews With The Entire Cast All Week on Hollywood Dailies, 7pm ET Twilight Tidbit for the Stories Behind the Saga, Fridays on Hollywood Dailies Your Advertisers Will be Associated With Today’s BIGGEST Movies and HOTTEST Stars! REELZCHANNEL is TV About MoviesTM Cynopsis: Classified Advantage Good morning – it’s Tuesday, June 22, 2010, and this is your weekly issue of Cyn opsis: Classified Advantage! This edition includes the top job listings in the Television, Media and Ad Agency markets, professional development advice from national experts, your Q & A’s with our experts, and a summary of executive moves among top companies. I have a friend named Mark, who is a painter. Not an artist painter, Mark is the kind of painter who makes money. And he makes pretty good money. Mark can paint a room, two coats, start to finish in less than three hours. And the results may cause you to, in fact, call him an artist. Mark is also a scholar–he can answer most questions about history, wine, classic movies and music, and he is intensely funny and gregarious. He has a lovely wife and son, and lives in a great neighborhood. But Mark is going through tough times. He is in his late forties, and he feels that painting rooms isn’t much of a legacy. He has the itch to do something important, something that will have him singing on his way to work Monday mornings. We all have heard of such stories and their successful outcomes, but what if the reason we’ve heard about them is because they are so rare? Switching careers is a fatiguing task which takes time and money. Few of us have such luxuries. I know that Mark doesn’t. So what do we tell the Marks of the world? How do we help the people who are unhappy and not satisfied with their jobs? We can encourage the dreamer in them by suggesting they “go for it.” Perhaps we should recommend they shake up their job a little, creating new interest for them. These are plausible options, but neither is the one I chose. I told Mark that he is doing what he needs to do to provide for his family. That his true happiness lies with the time he spends with his wife and son. That he has many friends who love and respect him. I told him to be grateful that he doesn’t have to worry about feeding his family, that he is giving his son every opportunity to find what makes him happy. His wife loves him dearly as he does her. He nodded with every statement I made. Then I slapped him across the face and asked him, “Who do you know that is more blessed than you?” He shook my hand and went home to put ice on his cheek. He called me Monday morning on the way to work, he was singing. Next week: When Functional Resumes are Useful. We are always on the look out for more Experts to advise our readers – if you’re a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at [email protected] . Alison Dubois has terrifying dreams that help her solve brutal crimes. While I love the show, I never watch it right before I go to sleep for fear I’ll have my own nightmares. Alison’s dreams don’t always give her clear answers, but she fights for them in the DA’s office, because someone’s life depends on it. I haven’t always stood up for my dreams as vigilantly as Alison… as if my life depended on it. How about you? Have you had THAT conversation with yourself? If you have, you know the one I’m referring to: “What am I doing with my life (doubt)? What else could I do (escapism)? I could just give this all up and move home (comfort zone). Is this ever going to happen for me (loss of faith)? Maybe I’m not as talented as I think I am (judgment). I’m not living up to my potential. I should be as successful as ___________ (comparing yourself to others). I could go on, but it’s too painful. Listening to self-sabotage is as painful as Alison waking up with zombie bites. Doubting yourself, judging yourself, comparing yourself to others, wanting to escape to a comfort zone, and worst of all, losing your faith. It doesn’t get more painful than that. Your dreams are your light. They’re what give you your sparkle. Your dreams are your gift. And while it’s easy for other people to try and crush your dreams, it’s hard when you know that it’s in fact, you, who is truly sabotaging them. So get all of the “dream crushers” out of your way. Make a list of all the people who have tried to crush your dreams by telling you you’d never make it, blackballing you, abandoning you, and anything/one you can blame for not being where you want to be. Good. Now that they’re out of the way, what’s left? Start with the obvious ones (if there are any) like: I don’t follow up, I don’t ask for help, I don’t finish what I start. Once you have your obvious list, you can make a commitment to fight for your dream like you’re fighting for your life. Because to sabotage your dream, is to not share your gift, and to not share your gift, isn’t really living, is it? Recognizing and admitting that you’re sabotaging yourself is terribly painful, but it’s the only way to fight back and turn a potential nightmare into a dream come true. Jessica Sitomer,The Greenlight Coach,is a top Entertainment Industry Speaker and Coach and is the author of And…Action! Powerful, Proven, and Proactive Strategies to Achieve Success in the Entertainment Industry. To learn more about her, visit, www.TheGreenlightCoach.com If you have any specific questions you’d like our Experts to address, please email them to me, John Cox at [email protected]. A CYNOPSIS MESSAGE FROM INSTITUTE FOR MEDIA AND ENTERTAINMENT What’s Your Digital Strategy?
If you don’t have one, your business might not have a future Learn to develop strategies that will help your company stay competitive ******** Advanced Digital Media Strategies ******** Previous participants of IME programs include executives from Time Warner, Disney, NBC Universal, Google, Microsoft, Viacom, Discovery, and others.
~ ASK THE EXPERTS ~
Questions from our Readers Answered by Jessica Sitomer I graduated from college in 2009, and have been applying to positions in TV production since then, via company website; however, I rarely hear anything back. I’ve been told by many people that “applying online is not the way to get a job”, but if you do not know anyone at the company, how else are you supposed to do it? My connections from interning have only taken me so far, and now I am just frustrated and feeling hopeless. College career centers do not prepare students for this. Applying online is the equivalent of a cold call. This is a small enough business that when a position opens up, the people who know someone are top of the list. Which means, if you are not hearing about jobs, you’re either not living in a market where there is a lot of television production happening or you don’t know the right people. And you are correct. Most college career centers do not prepare students for this because technically, what “this” is, is business school. You are out there being the CEO of company YOU and if you don’t have the skills to network, sell, and market yourself properly, create a yearly business plan, strategize, and everything else that “business owners” do to generate work, then you will indeed feel hopeless. The good news is, once you have the business tools to generate work in the entertainment industry, not only do you feel empowered, you also have the edge over your competition, who are currently feeling as hopeless as you. As a 55-pluser I’ve experienced a big wall with my age. Broad experience, quantifiable performance success, great jobs at big national companies — none get me through the door. The interview door. Forget the anti-ageism laws — what are HR and the key hiring execs thinking? My friends in the 50-plus group are all experiencing the same response. Very little. What I see is, the hiring execs, mostly in their 30s and 40s, only want to hire those younger than they are, never older or more experienced. This is a huge problem. There are now millions of people with track records of success greater than those doing the hiring. Proven leadership skills. More force of personality. Greater willingness to foster team success. America is getting more grey by the day, and the need for income is not going away. But it is making a lot of unemployed 50-plus execs and workers at every level very poor. Any suggestions? I won’t deny that ageism exists in our industry. I also won’t buy into it. You know why? Because I’ve coached over 1,000 people one-on-one, and here’s what I’ve learned:
The bottom line is- I know people in their teens to people in their 90s who are working in this industry. If they can do, you can do it. You create the perception you want people to believe. If you already know the objection to hiring you is that you are older than the person doing the hiring, come up with an outstanding pitch to which the person can’t say no. Make him or her feel that they will be in trouble without someone with your experience on their team. If you’re not going to do something else, you have to have unstoppable determination! Jessica Sitomer,The Greenlight Coach,answers an entertainment industry question daily at www.AndActionBook.blogspot.com . Have a question for our experts? Send it to [email protected] JOB OF THE WEEK …
maintains strong relationships with clients and agencies through one-on-one meetings, dinners and sporting events
Account Executive (Fox Cable Sports) FNG19661
Fox Networks East Coast Chicago IL http://www.foxcareers.com / OTHER INDUSTRY JOBS OF INTEREST … provide leadership, mentor the staff, and manage financial performance of the Account Service Group leads the development, execution, tracking and ongoing maintenance of the company’s digital marketing plans and programs lead wireless product performance analysis; make recommendations to management on wireless growth and profitability responsible for all strategies and initiatives aimed at publicly positioning the NFL to key audiences through traditional and new media, as well as through direct communications and lobbying management of full lifecycle of object orientated software development and maintenance projects positioning Discovery as leading digital media in the advertising market through high-quality sales solutions, materials and strong sales story-telling develop recruitment strategies focused on establishing a diverse talent pipeline in targeted areas and levels of the organization manage team to deliver marketing elements and provide high level of customer service to internal and external stakeholders run the digital research function for MTVN provide analysis and insights in terms of overall marketplace trends and consumer preferences handling day to day requests and maintaining daily, weekly, monthly and quarterly performance reports across all Kids and Family group channels devise and execute publicity campaigns for Nickelodeon/MTVN Kids and Family Group digital media and interactive businesses work with Director to develop Integrated Marketing programs Conceive, write and present multi-platform marketing opportunities on an advertiser-by-advertiser basis to satisfy overall channel ad sales budget goals and programming initiatives accurately traffic all Turner sold digital campaigns (video/display/mobile) advertising for CNN.com and CNN Mobile to help maximize revenue managing all revenue areas to include: Ad Sales, Sports and Distribution finance and accounting functions partner with divisional executives to design and oversee the annual Strategy Summit, which targets the top 50 leaders of the company support Branded Sales team with RFP responses and proactive campaign development building new products and supporting existing products on EW.com driving ad sales revenue through the proactive and advertiser-specific development of digital advertising solutions that support advertiser objectives and enhance audience value across PEOPLE Digital manages the daily aspects of ad sales research of the channel i.e. tracks, trends and analyses responsible for revenue goals which include, developing existing business as well as developing new business be point person on behalf of PR for various NBC News initiatives including NBC Learn, Thegrio.com, diversity establish strong relationships with new & current clients within your territory and outside your territory where you uncover opportunity managing the day-to-day operations of the Sales Solutions Services group of Telemundo including staff supervision as well as working on your own projects responsible for editing, writing and producing content on this daily-updated vertical oversee Bravo’s financial planning, estimating and reporting processes generate Upfront and Scatter media plans that maximize the use of inventory while fulfilling agency/client requirements train the ops and sales team on all new products and processes as needed overall coverage of assigned stories on all platforms throughout the day to direct one or more hours of msnbc programming manage and develop P&L and cash forecasts for Operating Plan, quarterly estimates, and long range plan accountable for data center disaster/crisis management including preparedness, response & recovery as well as for excellence in operational continuity planning and coordination of disaster recovery proactively developing media outreach strategies that support DNI’s overall business objectives overall marketing and content promotion responsibility for DE’s consumer-facing website identify and close new sponsorship business as well as train, manage and motivate sales staff on behalf of Terrapin Sports Marketing at University of Maryland resource for ABC News broadcasts, platforms and correspondents with deep knowledge and connections in the world of politics and elections, especially regarding national parties, campaigns and local elections that fall outside of the regular scope of the White House and Capitol Hill beats manage numerous web-analytics tracking reports to help the CNN digital businesses answer key questions about performance of their products head of all design for Turner’s Animation, Young Adults and Kids Media, including Adult Swim, Boomerang, and Cartoon Network creative direction for our technical facilities regarding studio production and producing the television aspects of Jorge Ramos y su Banda show maintaining and growing large client accounts manage the sales process from prospect identification through close of sale and account renewal, as well as generate creative, on-target ideas and see them through from inception to execution monitor Account Executive’s online schedules daily present the full suite of interactive advertising solutions (including internet, two-screen, VOD, mobile, and Podcast) alongside on-air programming, audience and sponsorship/marketing opportunities development of the MarComms Strategies for LIV, Discovery Home & Health and Discovery Travel & Living geared to strengthen the brands, generate consumer tune- in, and impact on ratings while ensuring consistency with brand provide research information and insight for programming and marketing teams for Latin American and US Hispanic network via custom research, focus groups, ratings and syndicated data sources perform day-to-day public relations/news dissemination functions, including drafting news releases, coordinating and fulfilling media inquiries, gathering information and coordinating special event media coverage conceptualizes and builds interactive content experiences and products on CBS.com focused around the CBS Network Programming slate create and conceptualize series, specials, stunts, franchises, properties, and other programming initiatives for domestic telecast monitor Account Executive’s online schedules daily manages the learning of an organization’s workforce take creative pitches for web original ideas (both internal and external) and work with key creative personnel at CBS to select those worthy of consideration for development building relationships with clients and taking and processing orders in a timely and accurate manner writing, producing and editing on-air promotional spots and campaigns for Bravo network programming overall responsibility for the KNBC News operation and the development of content across all KNBC media platforms execution and tracking of digital products and programs for ABC Family Digital manages the Product Strategy team, feature development, and program management across multiple digital platforms creating and managing the strategic and tactical development and implementation of all design, graphic and creative activities for ABCEG programming and the ABC brand identity implementation of new initiatives and enhancements to the direct-to-consumer eCommerce platform overseeing the development and production of dramatic programming based on formats and original concepts overseeing the development and production of light entertainment and reality programming based on existing and acquired formats, and original concepts developed in the US and abroad review and organize requirements for completeness and prioritize through the project stakeholder groups develops the project plan and manages the cost, scope, schedule and quality for the project proactively conducting interviews with all project stakeholders to gather functional requirements, organizing those requirements, then managing and communicating those requirements throughout the project life cycle accountable for budget, performance, cost, scope, schedule, quality, and appropriate business measurements for the assigned projects develop long-term customer insight roadmap that leverages data-driven customer insights from WB data to grow incremental revenue gather necessary elements for each campaign such as; cleared music, clearance paperwork, theatrical campaign masters and value added content seek out and generate new scripted series development for the studio, as well as oversee the day to day on UCP’s current series that air on Syfy executing and supporting the strategic planning process for all brand marketing efforts to meet product and brand objectives calling on all smaller to med size networks, emerging networks, as well as assisting the SVP with larger deals and detail work associated with those deals creating and executing the station’s daily news promotion strategy and station brand strategy in partnership and consultation with station’s Creative Services Director and News Director maintain existing KMAX/KOVR accounts and grow new business ~ RECAP: THIS WEEK’S CYNOPSIS CLASSIFIEDS & INTERNSHIPS ~
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here – also check out our Facebook page where our classifieds are listed the night before the editions are published! JOB OPENING: ACCOUNT EXECUTIVE/Elmsford, NY: Seeks AE for local ad sales.3 5 yrs ad sales exp. pref cable TV, radio, e-media adv. Valid NY DL. See full posting and apply to www.cablevision.jobs req 11402BR (6/26) JOB OPENING: ACCOUNT EXECUTIVE/BROOKLYN NY: Seeks AE for local ad sales.1 3 yrs ad sales exp. pref cable TV, radio, e-media adv. Valid NY DL. See full posting and apply to www.cablevision.jobs req 9911BRHi (6/26) JOB OPENING: ADMINISTRATIVE ASSISTANT/Hallmark Channels/NY: Supports Lifestyle Programming & Marketing execs and team in NY regional office. View full posting & apply: www.hallmarkchannel.com “Jobs” (6/26) JOB OPENING: EXP PROD ASST/On-Air PROMOS/NY: Assist producers, coord footage, logging, dub requests, QCing, maintain library. Req: Strong orgnztnl/comm skills, multi-task in fast paced envir Apply: [email protected] (6/26) JOB OPENING: VP MUSIC BUS & LEGAL AFF/ABC/LA:Min 10 yrs music/TV prodn; JD, top negot/draft skills; advise rights/uses musical content & copyright/IP issues; knwldg of TV music legal concepts. Appl: www.disneyabcjobs.com #253103 (6/26) JOB OPENING: SALES OPS ASST TEMP/TV One/NYC: data validation/entry; crspnd w/clnts & int. depts. Attn detail, MS Suite,min. 2 yrs office exp req’d. Paradigm/Brdwy Sys; Ad Sales Traffic exp a +; $17-$22 DOE Visit: www.tvoneonline.com (6/25) JOB OPENING: SR RESEARCH ANALYST/Nickelodeon/NYC: 2 yrs exp TV ratings resrch; comp Nielsen (Startrak, NPower, MktBreaks). Prof Excel; str analy sk. Deep knwlg TV ind, ratings, media math. EOE/M/F/D/AAP. Apply www.mtvncareers.com (6/25) JOB OPENING: RECRUITER/HBO/NYC: 5-7 yrs recruiting exp. in an “in-house” or “corporate” recruitment dept. Execute full life-cycle recruitment at all levels. Apply: http://bit.ly/95TeeZ , Req#117694 (6/25) JOB OPENING: OOH & MAG. MEDIA PLANNER & BUYER/Pearl River, NY (15 miles from NYC): Min 3 yrs exp. in both mag. and OOH buying req’d. Resumes to: [email protected] or call 845-732-8943 (6/24) JOB OPENING: DIGITAL RSRCH MGR/DISNEY/CA: 4+ yrs exp in digital research, media analytics tools, strong analy/written skills, BA/BS req. Apply at: www.disneycareers.com (ID250326) (6/24) JOB OPENING: ASSOC DIR, DIGITAL MKTG/National Geographic Channel/DC: 7+yrs Digital Mktg exp w/in Adv Agency a plus. Leads strategy & execution of all digital mktg efforts for NGC & NGWild. Apply @ www.foxcareers.com ref. FNG20095 (6/24) JOB OPENING: DIRECTOR OF AD SALES RESEARCH/FX/ NYC: 6+ yrs exp at a media company in Ad Sales Research. Expertise in Nielsen, MRI, Simmons, etc. Exp with mngng & training other analysts. Apply @ www.foxcareers.com ref. FNG20042 (6/24) JOB OPENING: PROD COORD/Sesame Workshop/NYC: Int’l exp. speaks Urdu & knows, Pakistani culture; provide prod oversight on local adaptation of U.S. brand.Orgnzd/strong script skills/team player. [email protected] (6/23) JOB OPENING: DIR, DIST FLD SALES/LA: Mng MSO accts/mkting initves/bdgt/strgy pln/team mgmt/5+yrs cble sles exp/ apply at www.aetn.com https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=73953 (6/23) JOB OPENING: SR MGR DIGITAL SALES PROGRAMS/ABC/NY: Work w/digital team, create pkgs/sponsorship opps, shepherd the implementation, ensure seamless execution throughout the life of the campaign www.disneyabcjobs.com # 250802 (6/23) JOB OPENING: MGR, DIG AD PROD DEV/NY: AD PROD DEV MGR: Execute goals of Dig Ad Ops focus prod dev, mgmt & optim. aetn.com/careers/html (6/22) JOB OPENING: ACCOUNT SERVICES EXEC/NY: Assist AD w/all aspects of sales process, passion for selling, develop selling/deal strategies BA/BS preferably in mktg/comm, 5+ yrs wkg within sales/mktg Apply: www.nationalcinemedia.com (6/22) JOB OPENING: JUNIOR CASTING DIRECTOR/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/pitching & treatment writing. Res/Cov Ltr: [email protected]. 2+ yrs exp req’d (6/22) JOB OPENING: RESEARCH MGR/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 5 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at www.cafemom.com/about/jobs.php (6/22) JOB OPENING: DIGITAL MEDIA BUYER/PLANNER/NYC: with excellent neg. & critical thinking skills is needed to handle dev. & execution of online media campaigns. Cover, resume, & salary req. [email protected] Job# Digital MPB (6/22) ~ RECAP: THIS WEEK IN EXECUTIVE MOVES ~
Effective immediately, Discovery Communications appointed Wonya Lucas as EVP/COO for Discovery Channel and Science Channel. In her new role succeeding Tom Cosgrove who will now become President/CEO of the new Discovery, Sony and IMAX 3D Television network, Wonya will head the strategy and operations for Discovery Channel and Science Channel to ensure continued growth for the business sectors. Wonya will also oversee both networks’ research and marketing units. Previously, Wonya was CMO for Discovery Communications. She will continue to be located at Discovery Communications’ worldwide headquarters in Silver Spring, MD. The company will start an internal and external search to hire a replacement for the CMO position. Joan Gundlach was named EVP/Distribution for Hallmark Channels, comprised of Hallmark Channel and Hallmark Movie Channel, both owned and operated by Crown Media Holdings, Inc. Joan will head a team charged with implementing new and existing distribution deals for both networks. Based in Chicago, Joan will report to Bill Abbott, President/CEO. The Inspiration Networks hired John Russo as Director/Sales for the company’s new network, Halogen. John will oversee all national advertising sales for the Halogen platform including the linear TV network, online, VOD, social networking, partnerships and mobile. Before, this appointment, John worked for the ABC and FOX affiliates in Springfield, MA where he was Sales Manager. Liberman Broadcasting, Inc. (LBI Media) tapped Renan Cardona as the Sports Anchor for the company’s Spanish-language network Estrella TV and its local news program Noticias 62. Cardona’s appointment is effective immediately and he will join the lead anchor/news director Jesus Javier on Noticias 62, which airs daily at 12p and 9p (PT) on KRCA-TV in Los Angeles. Kerry Valentine joins Woodland Hills, CA-based Rubicon Studios as Head/Production. Kerry will supervise the daily production efforts of the studio’s complete roster of animated projects including a new season of the 3D animated children’s series Ben & Izzy. Kerry will further be involved with Rubicon’s newly-established partnership with Turner Broadcasting. Fuse added Donna Wolfe as VP/Production where she will be in charge of the music network’s creative direction and management of original productions. Donna will work closely with and report to Sal LoCurto, SVP/Programming. Most recently, Donna served as Executive Producer at Rave HD. Grey Group announced the appointment of two new VPs as Eric Levin joins Alliance, the company’s New York-based entertainment and lifestyle marketing agency as VP/Client Development and Courtney Jacobs was bumped to VP/PR and Marketing. Eric joins from Terry Hines & Associates where he served as VP/GM. Courtney has been with Alliance since 2008 and she currently manages public relations activities for such clients as Green Earth Technologies, Calgon, Guvera and Rouge Tomate. Michael Berman was upped to EVP/Programming and General Counsel with iN DEMAND to supervise all programming, business and legal affairs. Additionally, iN DEMAND promoted Brooke Smarsh to the position of VP/Business and Legal Affairs, Assistant General Counsel. Michael has been with the company since late 2000 and Brooke joined in December 2005. Comcast International Media Group (CIMG) named Nigel Ponder as Executive Director/Ad Sales, EMEA. Nigel will handle commercial sales from international and pan-regional advertisers and via local sales avenues. Before this appointment, Nigel was with Fox International Channels based in London for eight years serving as Senior Account Director.
Scott Rowe takes on the newly-created position as SVP/Worldwide Communications with Warner Bros. Television Group. Scott will have responsibility over all worldwide communications, planned and reactive, for the Warner Bros. Television Group comprised of international and domestic cable and syndication distribution, executives, marketing and chosen production operations. Scott will also head WBTVG’s publicity teams, manage trade, consumer, online and business press in addition to audience development and social networking as it relates to publicity, digital, industry issues, trends and strategic and crisis communications. Furthermore, Tammy Golihew was elevated to SVP/Publicity with Warner Bros. Television. Tammy will now spearhead all consumer publicity and business communications on behalf of programming emanating from Warner Bros. Television (WBTV), Warner Horizon Television (WHTV), Warner Bros. Animation (WBA) and the digital venture Studio 2.0. Both Tammy and Scott report to Peter Roth, President, Warner Bros. Television. Cool beans Scott and Tammy! GMC promoted Tammi Weed to Director/Music Programming and Talent where she will be in charge of acquiring music programming and overseeing all talent relations for the network. Based in Nashville, Tammi reports to Leslie Chesloff, EVP/Programming. Tammi has been with GMC since 2006, starting out as Manager/Music Industry Development. Meredith Ahr advances to SVP/Alternative Programming and Development with NBC Universal Media Studios. In her new role, Meredith heads the network’s alternative development focusing on internal and through NBC’s outside partnerships in the creative community. Meredith will also work across NBC’s current brands, enabling the flow of creative ideas and advancements. Meredith will report to Paul Telegdy, EVP/Alternative Programming, NBC and Universal Media Studios. Comcast Entertainment Group (CEG) moved up Amelia Stewart to the role of VP/Media Relations and Corporate Communications, CEG and additionally upped John Rizzotti to Consumer PR Director for E! Entertainment Television. Amelia manages all corporate communications efforts, including trade and industry press for CEG brands E!, Style Network and G4. John supervises publicity campaigns for specific shows such as E! News and Live From the Red Carpet, Chelsea Lately, Kendra, to the new Holly’s World. Cy Prince was named GSM for Cox Media Virginia, based at Cox’s Northern Virginia offices. Cy will coordinate and supervise the sales efforts for Cox Media. Jim Zagami becomes the new Director/Sales for Cox Media Virginia, based at Cox’s Hampton Roads offices. Off The Fence (OTF) named Georgina Eyre as Head/Acquisitions. Georgina will be involved with the distribution company’s global team, working to increase OTF’s program offerings. Georgina previously was with Target Entertainment serving as Acquisitions Manager for factual and entertainment programming. At OTF, she will be based in London. Mitchell Caplan takes on the newly-created position of CMO for McCann Erickson North America. Mitchell will oversee the agency’s growth strategy and marketing for the North American region while based in New York. Rita Ferro advances to EVP/Disney Media Sales and Marketing for The Walt Disney Company starting June 28. Rita will transfer to New York from Miami where she has been involved with Disney’s and ESPN’s Latin America unit since 1997. In her new position, Rita will head the company’s integrated sales team that works to generate advertising sales, marketing and promotions across the company’s various media platforms. She also succeeds Tricia Wilber who was appointed CMO, The Walt Disney Company, Europe, Middle East and Africa. Rita reports to Carolina Lightcap, President, Disney Channels Worldwide; Paul Yanover, EVP/Managing Director, Disney Online; and Russell Hampton, President, Disney Publishing Worldwide. Warner Bros. Entertainment tapped Paul McGuire as SVP/Worldwide Corporate Communications. Paul, who joins Warner Bros. from The CW where he served as EVP/Network Communications will create and implement communications strategies for Warner Bros., working closely with Susan Fleishman, EVP/Worldwide Corporate Communications and Public Affairs, Warner Bros., to whom he will report. Paul will further work in tandem with the international corporate communications group on communications goals and stories influencing the company’s global businesses. Paul will continue to be an advisor to The CW Network regarding its communications plans. Joe Earley advances to President/Marketing and Communications with Fox Broadcasting Company. In his new role, Joe will continue overseeing the network’s marketing efforts encompassing on-air and off-air promotion and advertising, national media, national promotions, content production and affiliate marketing. Joe’s additional duties include entertainment publicity, corporate communications and talent relations, creative services and the company’s internal corporate marketing, promotion and special projects. Young & Rubicam New York added Amy Fuller as EVP/Global Client Leader where she will be an account leader involved with a variety of global brands. Amy will report to Jane Barratt, President, Young & Rubicam New York. Paul Hewitt was tapped as SVP/Network Communications at The CW to supervise and develop communications strategies and media relations, reporting to Dawn Ostroff, President/Entertainment. Paul will also manage the network’s program publicity campaigns across all media platforms, working with Pamela Morrison, SVP/Publicity and Talent Relations and Bonnie Moffet, SVP/Photo Publicity. Paul follows Paul McGuire in this role who was just named SVP/Worldwide Corporate Communications with Warner Bros. Entertainment. Later — John Cynopsis Ad Sales: Member of Interactive Advertising Bureau (iab) To subscribe to any Cynopsis edition(s) click here . |
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