Cynopsis: DIGITAL

06/22/10

Good morning, it’s Tuesday, June 22, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here.

Apple’s rivals in the e-Reader market wanted to wait and see what kind of impact the iPad had before lowering their prices. With Apple selling 2 million iPads in less than 2 months, the waiting period is over. First, Barnes & Noble announced it has dropped the prices on its Nook devices, introducing an entry level Wi-Fi only Nook for $149 and lowering the Nook 3G model to $199. (Barnes & Noble also announced that its latest Nook OS gives all Nook users complimentary high-speed access to AT&T’s entire nationwide Wi-Fi network.) Then before the E ink dried on B&N’s claim to offer the market’s only full-featured 3G eBook reader for under $200, Amazon announced it is dropping the price of its 3G Kindle from $259 to $189.
 

 
Comcast, Lionsgate and Sony Pictures Television’s horror-themed VOD and online service FEARnet is seeking carriage as a basic SD and HD cable channel, available to operators from Oct. 1. FEARnet’s VOD service is currently available in about 28 million homes, counting Comcast, Cox, Verizon FiOS and Insight Communications among its distributors.
 
NASCAR will broadcast its first race in 3D on July 3, through a partnership with DirecTV and Turner Sports-managed Nascar.com. DirecTV will broadcast the telecast in 3D and Nascar.com will feature 3D feeds of the Daytona Coke Zero 400 race, in addition to the mosaic of HD-quality complementary camera angles, available via the TNT RaceBuddy app on the site. Of course, special glasses are required to view both.
 
CNBC is airing a special dubbed “Meeting of the Minds,” hosted by Maria Bartiromo tonight at 8 pm ET, exploring the future of technology. Guests include Digg and Revision3 co-founder Jay Adelson, Cisco CTO Padmasree Warrior and IT guru Vivek Kundra, the first Chief Information Officer of the U.S.
 

 
Seattle-based text mobile input technology start-up Swype is working on a new voice recognition system and is testing new software for Apple’s iPhone and iPad, per the NYTimes. Swype’s core technology allows you to drag your finger from one letter to the next on a virtual keyboard to spell out words and is currently available on 7 devices.
 
Babelgum signed a deal with Toronto-based online and mobile video producer iThentic to program two new web and mobile channels featuring iThentic-produced fare. “Best Of iThentic” will feature curated shorts and “iThentic Originals” will be populated with original web series and mobisodes. Featured shows include “Office Pranks,” “Green Minutes” and “World of Bruce McCall.”
 
Tweens and Teens-targeted social network Fanlala will premiere the first episode of its original show, “Fanlala at the Movies” on its site June 25. Episodes of the movie wrap-up show will also appear online and VOD on multiplatform kids’ entertainment network Kabillion, as well as on Fanlala’s branded VOD channel.
 

 
NBC Digital Networks and Procter & Gamble Productions have launched a new health-themed vertical dubbed Health Goes Strong, aimed at the boomer generation. Men’s Fitness Editor-in-Chief Roy S. Johnson has signed to become the network’s first guest blogger.
 

 
The U.S. Patent & Trademark Office awarded Amazon a patent for a “social networking system” last week that “provides a mechanism for a user to selectively establish contact relationships or connections with other users.” The patent, originally applied for in May 2007, was invented by Brian Robertson and Warren Adams, notes TechFlash, founders of the now defunct PlanetAll social networking service acquired by Amazon in 1998.
 
Online video metadata specialist Digitalsmiths unveiled the latest update to its flagship VideoSense software suite, helping publishers to manage metadata and indexing of their digital media archives. Updates include a new user interface, improved navigation, a pop-out video player and additional management capabilities.
 
Comcast chose NDS to be the prime integrator of its tru2way software integration project that uses the CableLabs’ tru2way Reference Implementation (RI). NDS says it will help Comcast with set-top box testing, code development and success validation for the integration of tru2way applications and devices.
 
CBS Interactive’s CBSSports.com College Network has signed interactive agreements to produce the official athletic sites for the University of Georgia, the University of Mississippi, NC State, DePaul and Pepperdine University.
 

 
Thanks to huge gains among younger viewers, seven in ten adult internet users (69%) have now used the internet to watch or download video in the U.S., over half of all adults in the America, according to the latest online video study by the folks at the Pew Internet & American Life Project. Comedy or humorous videos have risen in viewership from 31% of adult internet users in 2007 to 50% of adult internet users in the current survey, which queryed 763 internet users. Educational videos rank second, up from 22% to 38% of adult internet users, followed by Movies or TV shows, rising in viewership from 16% to 32% of adult internet users. Other findings include:

• 14% of internet users have uploaded a video to the internet (up from 8% in ’07)
• Women are now just as likely as men to upload and share videos, and social networking sites like Facebook are as popular as video-sharing sites like YouTube as locations
• 41% say they’re surprised by the number of people who watch their videos

 
Facebook released an update to its rudimentary iPhone app, adding the ability to play videos.
 
Elgato, maker of TV tuners for the Mac, has updated its $4.99 EyeTV app to support live and recorded streaming to the larger screen Apple iPad. The app works in tandem with Elgato’s EyeTV DVR for Mac computers, requiring a Wi-Fi connection to stream from the device. 
 

 
Mike Skagerlind has been named SVP and GM of NBCU’s iVillage, reporting to Jodi Kahn, EVP of the site. Mike joins iVillage from Barnes & Noble.com (BN.com) where he served as VP and Head of Digital Media and GM, Sparknotes.com. He begins at iVillage in early July 2010.
 
TVGuide.com has hired former LA Times TV reporter Denise Martin as West Coast News Editor, leading the site Los Angeles editorial team and reporting to Tim Molloy, Managing Editor.
 
Out of Home marketing company Titan has hired Amy Berlin to head up its legal department as EVP, General Counsel of the company. She assumes these responsibilities from Scott Goldsmith, who was promoted to President, Transit earlier this year.
 

 
Video ad networks tout their reach by counting the millions of users who populate the sites in their networks but most brands are much more concerned with quality rather than quantity. Video ad platform YuMe announced it has implemented new brand security measures to detect objectionable content and prevent video ads from showing up on these sites. (Often rogue video players are embedded on legitimate publisher’s sites, so it’s not always a matter of just eliminating objectionable domains.) Redwood City, CA-based YuMe, whose publisher clients include MSN, ABC and Glam, says it is also working tirelessly to maintain a blacklist and to stay up on the latest tricks from the sleazy side of the business. YuMe’s ACE ad platform also ranks publishers and video syndicates with a quality score based on their brand safety track record and other performance metrics, providing a seal of approval of sorts for advertisers. The hope is that publishers will learn to adopt best practices on their own to try and prove themselves as safe havens to advertisers. This push towards safe ad distribution and accountability is crucial if the fast-growing video ad market is going to reach its potential.
 

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Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]
06.22.10

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING:  EXECUTIVE SECRETARY/NY, NY Min. 3 to 5 yrs admin exp. Pref. in cable tv, radio and e-media adv. See full posting and apply to www.cablevision.jobs req 11395BR (6/29)

JOB OPENING: VP ONAIR PROMO PLANING/SCHED/Nickelodeon/NY 8+yrs onair promo planing exp, Strategic & Creative thinker, Strng knwldge of Reach &Frequency, Strng Comm & Time Mgmnt skills. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (6/29)

JOB OPENING: ACCOUNT EXECUTIVE/Elmsford, NY:  Seeks AE for local ad sales.3 5 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NY DL.  See full posting and apply to www.cablevision.jobs req 11402BR (6/26)

JOB OPENING: ACCOUNT EXECUTIVE/BROOKLYN NY:  Seeks AE for local ad sales.1 3 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NY DL.  See full posting and apply to www.cablevision.jobs req 9911BRHi (6/26)

JOB OPENING: ADMINISTRATIVE ASSISTANT/Hallmark Channels/NY: Supports Lifestyle Programming & Marketing execs and team in NY regional office. View full posting & apply: www.hallmarkchannel.com “Jobs” (6/26)

JOB OPENING: EXP PROD ASST/On-Air PROMOS/NY: Assist producers, coord footage, logging, dub requests, QCing, maintain library. Req: Strong orgnztnl/comm skills, multi-task in fast paced envir Apply: [email protected] (6/26)

JOB OPENING: VP MUSIC BUS & LEGAL AFF/ABC/LA:Min 10 yrs music/TV prodn; JD, top negot/draft skills; advise rights/uses musical content & copyright/IP issues; knwldg of TV music legal concepts. Appl: www.disneyabcjobs.com #253103  (6/26)

JOB OPENING: SALES OPS ASST TEMP/TV One/NYC: data validation/entry; crspnd w/clnts & int. depts. Attn detail, MS Suite,min. 2 yrs office exp req’d. Paradigm/Brdwy Sys; Ad Sales Traffic exp a +; $17-$22 DOE Visit: www.tvoneonline.com (6/25)

JOB OPENING: SR RESEARCH ANALYST/Nickelodeon/NYC: 2 yrs exp TV ratings resrch; comp Nielsen (Startrak, NPower, MktBreaks). Prof Excel; str analy sk. Deep knwlg TV ind, ratings, media math. EOE/M/F/D/AAP. Apply www.mtvncareers.com (6/25)

JOB OPENING: RECRUITER/HBO/NYC: 5-7 yrs recruiting exp. in an “in-house” or “corporate” recruitment dept. Execute full life-cycle recruitment at all levels. Apply: http://bit.ly/95TeeZ , Req#117694 (6/25)

JOB OPENING: OOH & MAG. MEDIA PLANNER & BUYER/Pearl River, NY (15 miles from NYC): Min 3 yrs exp. in both mag. and OOH buying req’d. Resumes to: [email protected] or call 845-732-8943 (6/24)

JOB OPENING: DIGITAL RSRCH MGR/DISNEY/CA: 4+ yrs exp in digital research, media analytics tools, strong analy/written skills, BA/BS req. Apply at: www.disneycareers.com (ID250326)  (6/24)

JOB OPENING: ASSOC DIR, DIGITAL MKTG/National Geographic Channel/DC: 7+yrs Digital Mktg exp w/in Adv Agency a plus. Leads strategy & execution of all digital mktg efforts for NGC & NGWild. Apply @ www.foxcareers.com ref. FNG20095 (6/24)

JOB OPENING: DIRECTOR OF AD SALES RESEARCH/FX/ NYC: 6+ yrs exp at a media company in Ad Sales Research. Expertise in Nielsen, MRI, Simmons, etc. Exp with mngng & training other analysts. Apply @ www.foxcareers.com ref. FNG20042 (6/24)

JOB OPENING: PROD COORD/Sesame Workshop/NYC: Int’l exp. speaks Urdu & knows Pakistani culture; provide prod oversight on local adaptation of U.S. brand.Orgnzd/strong script skills/team player. [email protected]  (6/23)

JOB OPENING: DIR, DIST FLD SALES/LA:  Mng MSO accts/mkting initves/bdgt/strgy pln/team mgmt/5+yrs cble sles exp/  apply at www.aetn.com https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=73953 (6/23)

JOB OPENING: SR MGR DIGITAL SALES PROGRAMS/ABC/NY:  Work w/digital team, create pkgs/sponsorship opps, shepherd the implementation, ensure seamless execution throughout the life of the campaign www.disneyabcjobs.com # 250802 (6/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (6/29)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/29)

SITUATION WANTED: PROJ MGR, INTERACTIVE PLATFORMS: Ideation and Implementation Expert, Brand-to-Consumer Exp: Moving to NYC 6/29. Looking for FT. 2+ yrs exp in digital media, 3+ in brdcst. http://www.linkedin.com/in/thomaskopczynski (6/25)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable. Seeking FT/PT or Temp-to-Perm position: [email protected] (6/25)

SITUATION WANTED: Dedicated & exp’d SR TRAFFIC COORD seeks a challenging new position.8 yrs media (6+ yrs traffic) & rec’d 4 NBC Ovation Awards for going above & beyond, as well as demonstrating excellence. [email protected] (6/24)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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