Tuesday, June 1st, 2010

Cynopsis: DIGITAL


Good morning, it’s Tuesday, June 1, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here.
In one of the biggest anti-piracy efforts yet leveled at individual users, the producers of Oscar winner “The Hurt Locker” are laying down a legal gauntlet for illegal file sharers, seeking damages against 5,000 people in U.S. District Court in Washington D.C. Voltage Pictures feels as though the movie’s popularity on P2P sharing sites – it was uploaded some 6 months before its official U.S. release – has severely hampered its sales at the Box Office. The movie has grossed less than $17 million despite winning 6 Academy Awards including Best Picture and Best Director for helmer Kathryn Bigelow. The lawsuit lists the defendants by their internet Protocol (IP) addresses, with lawyers planning to subpoena individual ISPs to identify the offenders. Individual users will be asked to pay $1,500 each to be released from their liability.


ESPN2 announced it will continue to televise ESPN.com‘s weekly MMA Live series featuring mixed martial arts news, highlights and analysis through August, 2010. ESPN2 will continue to provide the first airing of the weekly MMA Live series Fridays at 1 am ET (Thursday at 10 pm PT) with the ESPN.com version, featuring additional content, available shortly after the telecast.


Pop culture-themed entertainment publisher BuzzMedia has acquired 6 additional music sites to add to its portfolio: PureVolume, PopMatters, Gorilla vs. Bear, The Hype Machine, Concrete Loop and RCRD LBL. The company now owns more than 40 music and celebrity sites, including gossip blog Celebuzz.com and alternative music news site Stereogum.com


Since March, Cynopsis has been providing extensive coverage of 2010 Upfront Presentations. 
Now thru September this detailed information is available online at:

Upfront Overview 2010
Your One-Stop Source of Programming Information & Upfront Recaps

Planning, Buying, Scheduling, Viewing whatever your needs may be
Cynopsis Media provides the most comprehensive library of 2010/2011 programming info.



The full-length version of Nike‘s 3 min. epic Write the Future commercial starring footballers Cristiano Ronaldo, Wayne Rooney and Franck Ribery, among others, was the most watched video on YouTube last week, garnering more than 10 million views.


A Pakistani court lifted its ban on Facebook yesterday after company officials apologized for maintaining a page offensive to Muslims. The ban had been in effect for more than 2 weeks after users posted competing “Everyone Draw Mohammad Day” pages; the sites encouraged users to post images of the prophet to protest threats made by a radical Muslim group against the creators of Comedy Central’s South Park. (Access to the sites from Pakistan has now been blocked but they’re still accessible from the U.S.) Facebook assured the Pakistani government that “nothing of this sort will happen in the future,” according to an AP report.
Several large media companies including Time Warner and NBC Universal have notified Apple that they won’t reformat their vast video libraries into HTML5 to accommodate the iPad, per the NY Post.
, IAC/Interactive Corp., EBay and Facebook have thrown their support behind YouTube in its copyright infringement battle with Viacom, writing friend-of-the-court briefs asking the judge in the suit to dismiss the case, per Bloomberg.


The practice of using real world greenbacks to purchase virtual goods is climbing according to a new survey of 2,412 people from Magid & Associates and in-game commerce company PlayScan. Buying habits aren’t changing but more people are getting into the game, with some 13% of the overall population surveyed buying virtual goods in the last 12 months, with the mean of digital good purchase up 14% from $87 in 2009 to $99 in 2010. The median of digital goods purchase is $50 in 2010 – a 67% improvement from $30 in 2009. Global revenues from the sales of virtual goods will eclipse $10 billion in 2010, according to projections from “various sources.”
Largest demographic of consumers who have reported buying virtual goods:
1. Males ages 18 to 24 (31%)
2. Males ages 8 to 11 and 12 to 17 (both at 23%)
3. Males 25 to 34 (21%)
4. Females ages 8 to 11 (16%)
5. Females ages 12 to 17 (15%)
6. Females ages 18 to 24 (14%)
Where consumers are buying from:
1. In a game (57%)
2. The official Web site outside the virtual world or game (38%)
3. E-commerce site such as PlaySpan (16%)
4. Another player (8%)
5. Other (8%)
6. Not sure (8%)
Type of game or environment where consumers have bought from:
1. A free, web-based game (37%)
2. A social network site, other than a game (31%)
3. A free multiplayer computer game (29%)
4. A game on a social network site (29%)
5. A connected console marketplace (21%)
6. A paid, subscription based multiplayer game (18%)
7. An online virtual world (11%)
8. Other (6%)
Source: Frank N. Magid Associates, PlaySpan, Inc.
Nearly two-thirds of all online software purchases were digital downloads in 2010, up slightly from 2009, according to the new report from The NPD Group. Online digital downloads of new products accounted for 23% of online purchases, up from 22% in 2009. Online subscription renewals accounted for 34%, down one percentage point from 2009, and trial-to-paid conversions amounted to 8% of sales, up from 6% in 2009.


Apple announced that it has surpassed 2 million iPads sold worldwide in less than 60 days. The portable media device went on sale in Japan and a handful of European countries last Friday and reports of long lines and sold out stores are coming in over the transom.
Amazon plans to roll out a new thinner, faster and sharper Kindle model later this year to compete with the booming iPad, per Bloomberg. The new Kindle is due out in August but don’t expect a touch or color screen just yet as it will continue to utilize E Ink’s electronic display technology.
Professional-themed social networking service Gist launched an Android app, following its iPhone app and Gist Gadget for Google Apps. The app compiles complete business profiles for your contacts including updates from social networks like Facebook and Twitter, mentions in the news, and email correspondence across inboxes.
Sirius XM Radio launched a free subscription app for Google’s Android platform, offering access to 120+ audio channels for a monthly fee after a free 7-day trial. (Not all of Sirius XM’s channels are available for mobile streaming due to contractual issues – omissions include Howard Stern, NFL and NASCAR.)



After hiding its head in the proverbial sand in the days following the tragic Gulf of Mexico oil rig explosion, BP has been praised for turning to the web, Facebook and Twitter for keeping the public up to date on its various attempts to stem the flow of oil. But the social media knife can cut both ways. For instance, a Twitter parody page BPGlobalPR popped up to help express outrage over the attempts to spin the mess. (A recent tweet named Sunday “Free bp Sunday; Come in to any bp to get free hugs, handshakes and matches! Remember to say ‘thanks bp!’ and take a picture.” Then after BP cut off their live video feed of the oil spill in the Gulf last week, PBS.org launched an embeddable Spillcam widget featuring its own live video feed and a “leak meter” estimating the number of gallons already spilled. (The leak rate is currently pegged at over 1 million barrels a day.)
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here  .

JOB OPENING: ACCT EXECUTIVE, DIGITAL SALES/Los Angeles: Global entertainment company seeks AE w/ proven experience, established contacts, and excellent sales acumen. Excellent benefits. Apply: http://[email protected] (6/8)

JOB OPENING: P.R. PRACTITIONER/LA: Seeking an Experienced P.R. Practitioner to Handle Day-To-Day Publicity for High-Rated Syndicated Television Shows in LA office. Exp in Syndication Industry. Resume: [email protected] (6/5)

JOB OPENING: GUEST BOOKER/JOY BEHAR,HLN/NYC: 3-5 yrs booking experience in broadcast or cable required http://www.timewarner.com/corp/careers/jobtools_us/search_jobdetail.html?partnerid=391&siteid=36&AReq=118147BR&Codes=UCTC . EOE (6/4)

JOB OPENING: WEB AD SALES RESEARCH ANALYST/MANAGER/NYC: Handle reports, analytics, and research. 5+ yrs in rsrch, 2+ yrs in supv. capacity, web exp A+. Join us at www.scrippsnetworks.com, req 1601, 1631 (6/4)

JOB OPENING: DVLPMNT RSRCHR/PRODUCER/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/cast & treatment writing. Res/Cov Ltr: [email protected]. 2+ yrs exp req’d (6/4)

JOB OPENING: MANAGER, INTEGRATED MARKETING/The Hub/NYC: Must have ad sales marketing exp for broadcast net and/or major cable net. Apply at http://thehub.catsone.com/careers (6/4)

JOB OPENING: MANAGER, COMMUNICATION & PUBLICITY/The Hub/LA: Must have publicity for broadcast net and/or major cable net plus social marketing exp. Apply at http://thehub.catsone.com/careers (6/4)

JOB OPENING: VP, FINANCE/RAINBOW INTERNATIONAL/NYC: Must have International Financial Planning and Strategic Analysis experience at cable network. Send resume to [email protected] (6/4)

JOB OPENING: ACCT MGR/TiVo/Alviso CA: Join our Audience Rsrch Measurement team & be primary contact for TiVo Stop||Watch clients.Your support of our agencies/clients will translate dir. into success in their campaigns.  Apply here.   (6/3)

JOB OPENING: SR RESEARCH ANALYST/ABC Family/NY: min 3 yrs exp in TV research, Nielsen, responsible for dev reports/analysis to support natl advertising sales,rev planning & marketing Apply at: www.disneyabcjobs.com ID248840 (6/3)

JOB OPENING: DIR-BREAK STRATEGY & CONTENT/Discovery Communications/SS: wrk w/dvlp & prod, scheduling, mrkg, digital & sales, through partnerships w/Ad Sls clients & marketers www.discovery.com Req#9685

JOB OPENING: WRITER/PROD ONAIR PROMOS/Nicktoons/NYC: 3+yrs writ/prod exp. OnAir Promos/TV/Adv, Strng concept abilities & aesthetic jdgment, Editing skills, Knwldge of NICK brand EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (6/3)

JOB OPENING: PROJECT MANAGER/NICK Creative Adv, Nickelodeon/NYC: 4+yrs Acct Mgmt exp w/in Adv Agency + 1yr Proj Mgmt exp, Strng Org & Negotiating skills, TV spot prod exp EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (6/3)

JOB OPENING: COORDINATOR, OACIS/Nickelodeon/NYC: 1+yrs exp Motion Graph/Anima Production in TV/Adv/Post/digital animation Ind., Proficient Adobe Creat/After Aff exp, OnAir promo exp A+ EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (6/3)

JOB OPENING: DEPT. ASSISTANT, DIGITAL/Nickelodeon/NYC or MN: 1+yrs Admin Exp, MS Office skills, Able mult-task, Able to write Reports, Strng Comm skills EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (6/3)

JOB OPENING: DIRECTOR, RETAIL DEVELOPMENT/NICK/Viacom CP/NYC or MN: 7+yrs Retail Sales/Dev/Promo Mrktg/Buying, Sales Knwdg of Retailers, Exp w/Sears/Kmart/JCP, Hot Topix, EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (6/3)

JOB OPENING: EXECUTIVE ASSISTANT/Nickelodeon/NYC: 5+yrs Min Exec Admin exp/high-level Corp environ, Superior Cust Service exp, Super Interpers/Comm/Detail/Org skills EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (6/3)

JOB OPENING: MANAGER, RETAIL SALES RESEARCH/ NICK/Viacom CP/NYC; 2+yrs database processing/analysis, Strng CP Analytical exp, Mastery w/Excel, Nielsen/IRI/Walmart Retail Link A+ EOE/M/F/D/AAP. Apply: www.mtvnetworkscareers.com (6/3)

JOB OPENING: ASST. DRTV BROADCAST BUYER/ LOCKARD& WECHSLER/ IRVINGTON , NY: Detailed, organized , self motivated /prior TV sales or TV ad agency exp. a must. [email protected] M (6/2)

JOB OPENING: RESEARCH MANAGER/DISNEY ABC/CA: min 5 yrs exp in TV/digital research, apt at Nielsen, strong analytical & written skills, BA/BS req. Apply at: www.disneycareers.com (ID245759)   (6/2)

JOB OPENING: RESEARCH ANALYST/DISNEY ABC/CA: min 1 yrs exp in TV research, apt at Nielsen, strong written & analytical skills, college degree pref. Apply at: www.disneyabcjobs.com (ID236692)   (6/2)

JOB OPENING: ACCT EXEC/RMG NETWORKS AD Sales/NY: Join the leading away-from home television ent sales team.Dvlp/Grow New & Existing AD Sales across our platforms. 3-5 yrs TV &/or digital ad sales exp. Resume: [email protected] (6/2)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: PROD INTERNSHIP/CINEFLIX ENTERPRISES/NYC: US citizen enrolled in TV/media college prgrm. Good at generating & sourcing contacts & ideas. Great oppty to gain exp on pop fact ent TV series. Resume: [email protected] (6/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: CREATIVE DIRECTOR (NYC):Concept, development & implementation. Portfolio: www.baerdavis.com Email: [email protected] (6/5)

SITUATION WANTED: ACCOUNTING/FINANCE:  20+ yrs. experience in TV Broadcasting &Cable.  Seeking FT/PT or Temp-to-Perm position:   [email protected] (6/4)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (6/4)

SITUATION WANTED: ASSOC ON-AIR/WEB PROD: 5+ yrs experience in TV & Web Prod/Dev @ HBO/Scholastic Online. Extremely proactive, focused, pleasure to work with. Seeking greater challenges FT/ Temp-to-Perm. (6/4)

SITUATION WANTED: CREATIVE CONTENT WRITER/PRODUCER: Field, segment and bay producer  from red carpet to reality. Exceptional writer and great with clients. Thrive on fast turnaround.  [email protected] m (6/3)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting &Cable. Seeking FT/PT or Temp-to-Perm position: [email protected] (6/3)

SITUATION WANTED: RESEARCH DIR/ SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (6/3)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/2)

SITUATION WANTED:  EXEC ASST DEV/PRODUCTION/RESEARCH– LA and NY -TV experience in London, print, radio & advertising in NY.Highly organized, fast learner, & great connector. FT/PT/Freelance. [email protected] (6/2)

SITUATION WANTED:  CORPORATE CONCIERGE/PERSONAL ASSISTANT(LA) Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment. [email protected]  (6/2)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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