Tuesday, June 19th, 2012

Cynopsis: Sports

Good morning. It’s Tuesday, June 19, 2012, and this is your first early morning Sports briefing.

Roger Clemens has another victory under his belt. With a media frenzy in tow throughout the case, the pitcher was acquitted on all charges that he obstructed and lied to Congress by denying he used performance-enhancing drugs. “I’m very thankful,” he said before adding “It’s been a hard five years.”

On the Air

Squaring off against the US Open on NBC, Game 3 of the 2012 NBA Finals drew a 8.8 rating. Through three games, the series now ranks as the most-watched Finals ever on ABC, averaging 16,099,000 viewers, according to Fast Nationals from Nielsen. Sunday night’s Game 3 broadcast delivered 15,452,000 viewers. Overall, the series is up 7% in household rating with a 9.7 average and up 5% in viewership. 

NBC’s coverage of the final round of U.S. Open Golf Championship on Sunday scored a 6.6 in the overnight ratings, according to Nielsen, up 29% over last year’s coverage.

FOX Sports announced that the channel will launch two one-hour preview specials dubbed UFC’s Road to the Octagon, that will promote the August and December UFC on FOX events. The first will air Sunday, July 29 and feature an in-depth look at Mauricio “Shogun” Rua, Brandon “The Truth” Vera, and other fighters on the August main card, which runs Saturday, Aug. 4 at 8p. The second special, which focuses on the fighters battling in the Saturday, Dec. 8 event, runs Sunday, Dec. 2 opposite local NFL on FOX singleheader coverage at 3p or 4:30p.

TNT’s second NASCAR Sprint Cup outing this season posted another week of ratings growth with the Quicken Loans 400 rising 15% to a 3.1 in the overnight ratings.

NBC Sports Group is set to continue its coverage of the 2012 U.S. Olympic Trials with live diving, track and field, swimming and gymnastics trials beginning today and spanning the next three weeks. Overall, NBC and NBC Sports Network will carry over 45 hours of live trials coverage with 56 hours overall, including, for the first time ever, every night of the swimming trials in primetime on NBC. In the diving competition, NBC Sports Group features 14 hours of live diving trials starting tonight at midnight on NBC Sports Network and includes five hours of weekend afternoon coverage on NBC. For track and field, NBC Sports Group will showcase 12 hours of live track & field trials coverage starting Friday at 9p on NBC Sports Network with eight days of coverage; including four nights in primetime on NBC. Swimming trials will be in primetime on NBC. In all, NBC Sports Group with a total of 16.5 hours starting Monday, June 25 at 6:3p, on NBC Sports Network, immediately followed by the first of eight straight nights in primetime on NBC at 8p. For gymnastics, 8.5 hours will air beginning Thursday, June 28 at 5:30p NBC Sports Network and includes four straight days of coverage ending with the women’s final in primetime on NBC on Sunday, July 1.

CBS Sports Network announced that One2One: David Stern will run tonight at 8p with Ian Eagle conducting the interview. Topics are set to include the NBA Draft lottery, one-and-done college players, the 20th Anniversary of the Dream Team and NBA players participating in the Olympics.

The New Jersey Devils could be taken over by the NHL, according to the New York Post, in spite of its appearance in the Stanley Cup Final. The report states that the money-losing franchise could be subject to the same oversight that the Phoenix Coyotes faced due to the team’s financial struggles if owner Jeff Vanderbeek is unable to refinance his debt. The league denied the report to USA Today.

The next edition of Costas Tonight will feature John McEnroe, Bill Maher and Los Angeles Kings goaltender Jonathan Quick set to air on Wednesday at 9p on NBC Sports Network.

Gravity Collection announced a new action-extreme sports channel designed to offer hundreds of hours of action and outdoor sports programming including originally produced content, feature films and shorts including surf, snowboard, ski, skateboard, mountain bike, motocross, climbing, and more. According to the company, the GCI channel “will offer content producers an industry-leading revenue share program designed to maximize advertising income for producers. In addition, filmmakers will be privy to exclusive options aimed at maximizing reach, visibility and relevancy with consumers, including unlimited sub-channels, extensive tags and coding, and online security to prevent intellectual property theft.”

Sponsorship & Promotion

Kelly Dunne has been upped to Senior Vice President, CBS Sports Marketing where she will oversee marketing efforts across CBS Sports and CBS Sports Network, including branding and on-air promotions. In the new role, Dunne will combine both divisions, while leading and growing the marketing efforts for the CBS Sports brand across multiple platforms and continue to oversee CBS Sports Network’s on-air graphic look, interactive design and development and creative services.

Longhorn Network is looking inward for marketing efforts, launching+ a new brand campaign created in collaboration with students at The University of Texas College of Communication. The students worked on every aspect of the creative process and conceived the new “Watch What You Love” theme. Two of the first spots are dubbed “Little Longhorn” and “Homesick” with more set to be released in the coming weeks.

The Professional Bull Riders announced that they have inked an agreement with Kawasaki Motors Corp., U.S.A., with the brand now known as the “Official ATV and Side x Side” of the PBR. As part of the deal, Kawasaki branding and advertisements will be featured during PBR television broadcasts on four major networks, along with prominent in-arena and chute signage, as well as arena PA announcements, and JumboTron spots.

Round three matchups are set for the right to be the cover driver for NASCAR The Game: Inside Line. Eight drivers are left, pitting Dale Earnhardt Jr. vs. Danica Patrick; Tony Stewart vs. Denny Hamlin; Mark Martin vs. Kasey Kahne; and Jeff Gordon vs. Ryan Newman.


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Digital Fields

Following record TV ratings for the U.S. Open Championship on ESPN, the company reports that the average minute audience across all ESPN digital platforms for the four rounds of the U.S. Open was 53,794, up 65% versus 2011. The ESPN.com Golf section saw more than one million daily unique visitors Thursday through Sunday, up 93% over last year. ESPN Mobile web saw over five million average daily unique visitors during the span for a 44% jump.

ESPN3 is launching an espnW channel that will be dedicated exclusively to live women’s sports events on Saturday, June 23, which is also the 40th anniversary of Title IX. At its launch, the sports network is slated to carry 170 hours of live women’s events through July 31 via an ESPN3 player on espnW.com. Programming is set to include: basketball, volleyball, softball, tennis, golf and X Games Los Angeles.

The NBA announced that the Philippines now tops the list of countries following the league on Facebook and Twitter outside the United States and China. The country is followed on Facebook by Turkey, Indonesia, Mexico and France. On Twitter, the Philippines is followed by Indonesia, Brazil, the UK and India. In China, the NBA is the top sports league across social media with 52 million fans on the league’s official accounts on Sina Weibo and Tencent QQ. 

NBA TV announced that New York Knicks guard Jeremy Lin is the recipient of the first-ever “Social Breakout Player of the Year” Award for his surge  in popularity with fans across Twitter and Facebook this season. The award marks the only honor to be presented ahead of NBA TV’s telecast of the inaugural NBA Social Media Awards airing Wednesday, June 20, at 9p.

Facebook launched an official London Olympics page yesterday that will allow fans to connect with their favorite athletes and teams ahead of the London Games. The site showcases pages dedicated to specific Olympic sports with links to the official pages of about 60 national teams and 200 athletes around the world.

The Main Event

Thunder/Heat on ABC at 9p.



THURSDAY, AUGUST 9, 2012 | 8 – 10 am

Cynopsis: Sports Media Awards Program

**Finalists announced soon**

Register here:

ON THIS DAY in 2000: Tiger Woods wins the US Open by a record 15 shots.

Answer to Our Last Sports Trivia Question: What team holds the record for the most first round selections in the NFL draft? Yikes! Apparently, I lifted a broadly-phrased question and there were different answers depending on how you read it. The record for most picks (from a university) in one year is Miami, the most overall is USC. Kudos: Daniel Weber-Nat Geo TV/NY; Tali Mishael-Turner Broadcasting/Atlanta; Michael LaPlante-ION Media Networks/West Palm Beach; David C. Tice-GfK Media/Roseland; Jim Dittemore-I Will Race You/Kansas City.

In The Know: Who is the NBA’s all-time leader in three point field goal percentage? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: MARKETING MGR, DIGITAL SPORTS/NBC SPORTS GROUP NY: Incrs sales across dig platforms; gen new ideas, create pckgs, dvlp sales collat & mktg materials; liaise with site & prod teams; Apply: nbcunicareers.com job#5911BR (6/26)

JOB OPENING: DIR, RESEARCH/WarnerBros/LA: Conduct research & analysis for strategic Digital/Home Entertainment partners. 5 yrs+ exp. Focus in primary/qual & quant. Digital/Home Ent/Social Media exp a plus. Apply: http://bit.ly/NzqHqE (6/26)

JOB OPENING: VP CONTENT/PRGRMNG/Nickelodeon/NYC: Mng overall dig prgrmng strategies and events to increase user freq. 10-15 yrs exp dig content & prgrmng. More info/apply: www.mtvnetworkscareers.com (6/26)

JOB OPENING: PRODUCTION/KIRKSTALL ROAD/NYC: Daytime talk show looking for experienced Associate Producer for conflict resolution show. Ideal candidate must have at 3 yrs. booking experience. Resume to: [email protected] (6/26)

JOB OPENING: DOCU-SERIES SHOWRUNNER & EIC/NEW YORK: Immediate openings on prime project for top prodco. Need runner and an EIC. Must have proven track records. [email protected] (6/23)

JOB OPENING: MEDIA SPECIALIST/Taco Bell/Irvine, CA: Asst Dir Media in dev of annual Nat’l Media Plans to ensure Mktg Calendar priorities are supported. 4 yr Nat’l media plan’g/buying & dig exp. must. Apply: [email protected] (6/23)

JOB OPENING: IN-HOUSE COUNSEL/VP, LEGAL & BUS AFFAIRS/LA: Attorney for TV prod co to manage agreements, releases, employment, negotiations. JD + 5 yrs TV/film legal experience req’d. Apply: [email protected] (6/23)

JOB OPENING: PROD COORD/GSN/Santa Monica: 3+ yrs exp in Production – Studio & Field Prod. Finance a plus. Organized, Excel a Must. PC/Mac proficient. Send Res & CL to [email protected] (6/23)

JOB OPENING: KC MGR STUDIO PROGRAMMING: Oversee Metro Sports’ studio programming and on-air content. Responsible for planning and executing of content for channel and other news programming. Apply @ http://bit.ly/MdQimT (6/23)

JOB OPENING: EDITORIAL DIRECTOR/NYC: Lead Oxygen’s Digital site & oversee day-to-day publishing. Will be managing Project Manager, Design Lead, Editorial Team & an Emerging Media Producer. Apply: www.nbcunicareers.com #5809BR (6/23)

JOB OPENING: PROJECT MANAGER, SYFY DIGITAL/NBCUNIVERSAL/NYC: Manage diverse creative and Adsales projects for Syfy.com sites & products. Min 3-5 yrs exp as a Project Mgr in the digital sphere. Apply: www.nbcunicareers.com (5997BR) (6/23)

JOB OPENING: MTKG SPECIALIST/Discovery /NYC: support Integrated Ad Sls Mktg team in dvlpmnt/execution of mktg elements & sponsorship initiatives for Discovery Channel; 3+yrs exp. https://careers-discovery.icims.com/jobs/5876/job (6/21)

JOB OPENING: ASSOC PROD/Fuse/NY: Assoc Prod will support producers, pitch stories, field shooting, writing, editing, work w/talent, & acquire footage. Must have 2-4 yrs prod. exp at cable news org. Apply: http://goo.gl/WktZX (6/21)

JOB OPENING: EDITOR/Fuse/NY: Editor will create stories, maximize content, edit content & work w/Post Production dept. Must know Avid/Final Cut Pro & have 9+ yrs editing exp in multiple formats. Apply: http://goo.gl/VWvlW (6/21)

JOB OPENING: PRODUCER/Fuse/NY: Prod. will pitch segments, go on a field shoot, write/edit a package, interact with talent & manage staff. Must have exp writing TV news & 7 yrs news producer exp. Apply: http://goo.gl/0GqUr (6/21)

JOB OPENING: SUPV PROD/Fuse/NY: Supv Prod. will oversee entire news team, work with Exec Prod. to decide stories/platform, & manage staff. Must have 10 yrs journalism & 7 yrs news room exp. Apply: http://goo.gl/RYoqJ (6/21)

JOB OPENING: WRITER/Fuse/NY: Writer will write content for multiple formats, keep up on news/trends & contribute new ideas. Must have 5 yrs writing exp & exp in live broadcast/multiple TV formats. Apply: http://goo.gl/KaRuU (6/21)

JOB OPENING: ACCT SERVICES EXEC/NY: 5+ yrs working in Media Industry a MUST! Passion 4/selling. Assist AD w/all aspects of sales cycle. Asst In driving revenue growth. BA/BS pref in mktg/comm. Apply: www.ncm.com / #12-0065 (6/21)

JOB OPENING: RSRCH DIR/MEREDITH CORP/PHOENIX: 5+ yrs exp brdcst TV station or cbl operator. Rsch/mktg dept req’d. WideOrbit Sale pref’d. BA Deg Bus/Mktg. More info/appl: http://www.meredith.com/meredith_corporate/careers.html (6/21)

JOB OPENING: DIR, CONSUMER MKTG/NICKELODEON/NY: Oversee day-to-day consumer mktg; Support VP in the dvlpmnt/implementation of campaign strategies. 7-10 yrs exp as leader. More info/apply: http://www.mtvnetworkscareers.com/ (6/21)

JOB OPENING: MGR, DIGITAL PROJECTS & TECH/IFC/NYC: Extensive knowledge of web development and web production. Seeking highly motivated project mgr with Dev. background. 3-5 yrs. project mgmt. Resumes to: [email protected] (6/20)

JOB OPENING: VP AFFIL. RELATIONS & COMM/CW Network/LA: Mng routine aff relatns respons for 100 mkts. ID rev opps & effectuate change on individ local mkt basis. Enforce contracts. 15yrs exp. More info:  www.warnerbroscareers.com (6/20)

JOB OPENING: EXECUTIVE ASST/Lifetime Networks/NY: Will report to EVP, Programming. Req. Experienced, 5+ yrs Sr level w/admin exp. excel comm, orgnztnl skills. Full Info/Apply: www.aenetworks.com/career.html (6/20)

JOB OPENING: RESEARCH STRATEGIST/Latitude/BOS: Join innovative media rsrch firm: quant analyst in mkt rsrch field, ideally w/exp in rsrch vendor/agency-side ad research, 2-4 yrs exp See: http://bit.ly/JAUJmO Apply: [email protected] (6/20)

JOB OPENING: MARKETING MANAGER/LODGENET/NYC: Dvlp/execute hotel guestroom mktg plan. Support advertising/mobile/VOD businesses. 4+ yrs mktg & TV exp. Presentation dev and ppt skills a plus. Apply: www.lodgenet.com/careers (6/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY: INTERNSHIP: Entertainment firm/NYC: 40 hrs wkly. Interesting opportunity to contribute to media start-up. Apply: [email protected] (6/26)

SUMMER INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (6/26)

SUMMER INTERNSHIP CREDITS ONLY: PRODUCTION & DISTRIBUTION INTERN/LA: AIM TV Group seeks summer/fall intern to assist in marketing & distribution of our TV catalog. Available 4 intern earning college credit. Must be enrolled. Submit resume @ [email protected]  (6/20)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/26)

SITUATION WANTED: NYC, Westchester Cty, Fairfield Cty. Experienced sales,biz development pro seeking position in EDUCATIONAL/HOME MEDIA/ADVERTISING SALES. Solid resume and excellent references. email: [email protected] (6/22)

SITUATION WANTED: SUMMER/FALL INTERNSHIP (NYC/LI): College Sr w/strong academics. Screenwriting major exp. in proofreading. Seeks position w/possible career potential. Resume on request. [email protected] (6/22)

SITUATION WANTED: SPORTS/MEDIA/PROGRAMMING: 4 years of media experience working for ESPN Radio and an Emmy Award-winning sports production company. Expertise in all forms of social media. Contact [email protected] (6/20)

SITUATION WANTED: SUPERFINE WRITER: Digital, video, print, integrated. Broadcast, innovation, beauty, foodie, wellness. Super-speedy, reasonable rates. I hear brand voices. https://bewonderous.wordpress.com (6/20)

SITUATION WANTED:  Summer Intern (NYC/LI): Outgoing college Sr. w/strong credentials. Comm.Major exp. TV editing, sports announce/writing. Seeks position w/possible career potential. Resume on request. [email protected] (6/20)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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