CYNOPSIS MESSAGE FROM TV GUIDE NETWORK^TM

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Cynopsis: Classified Advantage

07.07.09

Good morning – it’s Tuesday, July 7, 2009, and this is your weekly issue of Cyn opsis: Classified Advantage!  This edition includes the top job listings in the Television, Media and Ad Agency markets, professional development advice from national experts, your Q & A’s with our experts, and a summary of executive moves among top companies.

In early June we reported that according to CareerCast.com/JobSerf Employment Index, the number of jobs posted in May increased significantly from a low in April 2009. In June the trend continued – the number of jobs posted for Managers, Directors, VPs and C-level continued to grow, albeit at a less aggressive pace. The biggest jump happened with C-level applicants seeing a nine point advancement over May to 74. (74 represents the number of jobs available compared to 100 jobs available in the same month two years ago)

The Midwest jumped 6.9 points this month to an index score of 60.9, the Southwest has the highest national index score of 69.4, while the West has the lowest amount of new jobs posted, with a score of 55.9.

Thursday morning brought sobering news. Jobs lost in June exceeded expectations by over 100,000 jobs. Estimates suggested that 363,000 jobs would be lost due to the poor economy. The actual number, however, was much higher at 467,000.  June is the first month since January that the monthly job losses increased over its previous month. The unemployment rate inched higher from 9.4 to 9.5%. Though the payroll number caused the market to tumble on Thursday, most economists characterize it as a bump in the road. They warn there will be more bumps, but still believe that the economy is ready to rebound in the fourth quarter.

Next week: Thinking about a career change?

Cyn opsis: Classified Advantage is a work in progress, designed with our readers in mind. We welcome your feedback and will try to incorporate any suggestions into our weekly coverage.  And if you have any specific questions or topics of particular interest you’d like our Experts to address, please let me know!  You can reach me – John Cox – directly at [email protected].

We are always on the look out for more Experts to advise our readers – if you’re a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at [email protected].

A CYNOPSIS MESSAGE FROM SPORTSMAN CHANNEL

HOW CAN MY RESUME INCREASE MY CHANCES OF GETTING AN INTERVIEW?

Every professional recruiter is a bit like a casting director. He or she is looking for THE perfect “player” for the role they are casting  their reputation depends on them making good decisions. So the job of your resume, like a performer’s portfolio, is to make the casting director’s decision easy, and thereby helping you make the first cut to an interview.

If competition for the job  you want was as tough as making it to American Idol  how ready are you? Have you presented yourself attractively enough to make the cut to an interview? Some questions you need to be able to answer with an unequivocal “YES!”

• Does your resume have a clear “this is who I am and what I can be counted on to deliver to a prospective employer” as a headline?
• If your resume was a book cover, will it persuade a potential reader to want pick it up and read it  are there easy to grasp specifics of what you’ve got to offer?
• Have you spent the creative time translating what you “do” into the value you will provide to a prospective employer so that they “get it” quickly and easily?
• Do the claims you make about your skills, accomplishments and contribution capture what’s unique about you in a “stand-out” way?
• Have you included a testimonial, a quote from a performance review or a boss or client that validates what you say about how good you are?
• Finally, would you be enrolled in auditioning this person if you were the casting director?

Peter Roche is the Managing Partner of The London Perret Roche Group LLC.

An international consulting and executive coaching firm who has the reputation for helping clients outperform themselves and their competitors. Contact: Peter’s direct line 732-933-9610, email, [email protected] and on the web http://www.lprgroup.com

If you have any specific questions you’d like our Experts to address, please email them to me, John Cox at [email protected].

I am thinking about changing fields and was wondering what is the best way to get salary ranges for some of the positions that I have read about or hear about? I make a nice salary now and would be willing to take a pay cut to find something that I like but do not want to take too big of a cut and don’t want to waste anyone’s time if the salary range for that position is below what I am looking for.

Truthfully, it is not the best time to change fields (due to the job market). If you have a nice salary, you might consider staying put. However, in my practice I see that the odds can often be overcome. I would suggest you do the research, test the waters, make some phone calls, reach out to your network etc. The best way to get the inside information on any field you are considering is to put out a request for information to your network and see what the market might yield.

What is the best way to find an experienced recruiter that might be able to help in switching careers but staying within the same field, (i.e., to go from advertising sales to more of an advertising marketing role)?

Again, due to the current market no company is paying recruiter fees unless it is at the “C” level. So finding a recruiter that will be of any true help is slim. LinkedIn.com is the best place to look; there are a lot of recruiters on that site. In today’s market, YOU are most likely going to be your best recruiter. Also, there are a ton of marketing/advertising people unemployed  you may be better off staying in sales until the market changes.

Eli Davidson, M.A. helps individuals build bold, fulfilling careers. As a nationally recognized coach and award winning author she assists clients to problem solve and reinvent their professional lives. Her work is featured in The Huffington Post and Today Show. www.elidavidson.com

Have a question for our experts? Send it to [email protected]

A CYNOPSIS MESSAGE

JOB OF THE WEEK …

OTHER INDUSTRY JOBS OF INTEREST …

strategist and hands-on participant in the department, responsible for creating and implementing strategies and campaigns to protect and advance Ketchum’s reputation in the market
Vice President/Director Corporate Communications
Ketchum PR
NYC, NY
http://www.ketchum.com/careers/us/opportunities?country=us&bc.x=46&bc.y=7

deeply ingrained in media culture, “pull-not-push” marketing and the dynamics of on- and off-line community-building
Digital Strategist
Ketchum PR
NYC, NY
http://www.ketchum.com/careers/us/opportunities?country=us&bc.x=46&bc.y=7

infuse digital thinking into all media programs, driving/managing client relationships, activate online media programs, advance digital thinking among account teams, and provide digital direction for new business opportunities
Digital Strategist
Ketchum PR
NYC, NY
http://www.ketchum.com/careers/us/opportunities?country=us&bc.x=46&bc.y=7

thought leadership in shaping the organizations advertising sales strategy garnering cross functional internal buy in and support in successfully executing the strategy
SVP, Advertising Sales
About.com
NYC, NY
http://jobs.about.com/#mk1

manage teams, execute campaign development and management, and build and maintain client relationships
Account Director   12
acronym media
NYC, NY
http://www.acronym.com/careers.html

manage campaigns and oversee all interactions with select clients
Account Manager   13
acronym media
NYC, NY
http://www.acronym.com/careers.html

acquiring new clients and advertisers
Director of New Business Development   17
acronym media
NYC, NY
http://www.acronym.com/careers.html

defining, developing, executing, and managing integrated strategic and tactical marketing and communication plans and programs providing clear and compelling trade and consumer value propositions
Senior Marketing Executive
About.com
NYC, NY
http://jobs.about.com/#mk1

buying and managing media from publishers ranging from DailyCandy to Buy.com to Yahoo!
Marketing Director   148
TravelZoo
NYC, NY
http://www.travelzoo.com/jobs/

meet or exceed quarterly revenue goals assigned
CBS Interactive: Account Executive   1965BR
CBS Interactive
NYC, NY
http://www.cbscorporation.com/careers/index.php

responsible for all of the consumer marketing and audience development activity for all of the sites in the division
Audience Development Director, Time Inc. Lifestyle Digital   112940BR
Time Inc.
NYC, NY
https://careers.timewarner.com/1033/ASP/TG/cim_home.asp?partnerid=391&siteid=36

delivering exceptional results, managing and motivating a small team, growing accounts and selling new services
Senior PR Account Manager
Cognito
London England
http://www.cognitomedia.com/Company/Careers/Vacancies/

committed, enthusiastic and ambitious self-starters to manage a range of accounts across the finance industry
PR Account Managers
Cognito
London, NYC
http://www.cognitomedia.com/Company/Careers/Vacancies/

good academic qualifications, excellent communication and writing skills and a thorough, professional and ‘can do’ approach
PR Account Executive
Cognito
London England
http://www.cognitomedia.com/Company/Careers/Vacancies/

coordinate all marketing projects including consumer, trade and affiliate under guidance and supervision from the London office
Marketing Coordinator  113000BR
Turner Broadcasting
London, England
https://careers.timewarner.com/1033/ASP/TG/cim_home.asp?partnerid=391&siteid=36

provide day-to-day administrative support for the Retail and Marketing functions within WBCP UK
Commercial Marketing & RBD Co-ordinator   113229BR
Warner Bros.
London England
https://careers.timewarner.com/1033/ASP/TG/cim_home.asp?partnerid=391&siteid=36

senior liaison for a group of accounts with responsibility for program creation and execution, account planning and supervision of account teams in our Public Affairs practice area
Vice President Group Manager Public Affairs
Ketchum PR
Washington DC
http://www.ketchum.com/careers/us/opportunities?country=us&bc.x=46&bc.y=7

generate qualified prospects for business and develop needs-based marketing strategies for clients
Account Executive   298BR
CBS Radio
Pittsburgh PA
http://www.cbscorporation.com/careers/index.php

assist the Account Executive and Sales Planner(s) in all aspects of the order process
Sales Assistant, Sports   113324BR
Turner Broadcasting
Atlanta Georgia
https://careers.timewarner.com/1033/ASP/TG/cim_home.asp?partnerid=391&siteid=36

conceptualizing, developing, producing and implementing strong photography to advertise and promote entertainment, news and sports programming for each network and brand
Creative Director, Image Management – Corporate Marketing   113298BR
Turner Broadcasting
Atlanta, Georgia
https://careers.timewarner.com/1033/ASP/TG/cim_home.asp?partnerid=391&siteid=36

sell Travelzoo’s latest product specializing in promoting Shows & Events from local to national entertainment venues
Advertising Sales Manager, Shows & Events   134
TravelZoo
Chicago IL
http://www.travelzoo.com/jobs/

acquiring and developing new business opportunities for Travelzoo’s search products (Fly.com and SuperSearch)
Business Development Manager   126
TravelZoo
Chicago IL
http://www.travelzoo.com/jobs/

overseeing and carrying out the creation and delivery of online content, both paid and editorial, on Fly.com
Producer   157
Fly.com
Chicago IL
http://www.travelzoo.com/jobs/

develops long-range annual plans for Target
Director, Sales Target   112595BR
Warner Bros.
Minneapolis, Minnesota
https://careers.timewarner.com/1033/ASP/TG/cim_home.asp?partnerid=391&siteid=36

advocate for Comcast’s Spotlight’s Advanced Media advertising sales effort
Advanced Media Account Executive
Comcast
Chicago IL
http://www.comcast.com/Corporate/About/Careers/Choices/sales.html

managing weekly and long-term online advertising campaigns from various travel companies
Producer   149
TravelZoo
Chicago IL
http://www.travelzoo.com/jobs/

overall strategic direction of Screenlife’s business initiatives and full-cycle business development process
SVP, Digital Strategy & Business Development
Screenlife Games
Seattle Washington
http://www.screenlifegames.com/jobs.php

develop project schedules and budgets, working with development teams to ensure all relevant input has been taken into account
Producer
Screenlife Games
Seattle Washington
http://www.screenlifegames.com/jobs.php

understand consumer needs, develop innovative products and create effective advertising and promotion plans
Marketing Manager, Retail
Screenlife Games
Seattle Washington
http://www.screenlifegames.com/jobs.php

understand consumer needs, develop innovative products and create effective advertising and promotion plans
Marketing Manager, Digital
Screenlife Games
Seattle Washington
http://www.screenlifegames.com/jobs.php

responsible for leading and executing the strategy for Travelzoo’s search products (Fly.com and SuperSearch) in North America
Director of Search Marketing   97
Fly.com
San Francisco, CA
http://www.travelzoo.com/jobs/

full responsibility for all aspects of marketing, including brand marketing, online marketing, direct marketing, PR, social marketing, and SEM
VP Marketing   150
Fly.com
San Francisco, CA
http://www.travelzoo.com/jobs/

overseeing and carrying out the creation and delivery of online content, both paid and editorial, on Fly.com
Producer   156
Fly.com
San Francisco, CA
http://www.travelzoo.com/jobs/

full responsibility for the marketing, PR, business development, web production, and P/L of Fly.com, North America
General Manager   153
Fly.com
San Francisco, CA
http://www.travelzoo.com/jobs/

establishes, manages and supports external outreach efforts for CBS.com  Facebook, Digg, Twitter, MySpace etc
CBS Interactive: Community Producer, CBS.com   1942BR
CBS Interactive
Los Angeles CA
http://www.cbscorporation.com/careers/index.php

sell Travelzoo’s online products and meet advertising revenue goals
Advertising Sales Manager   142
TravelZoo
Los Angeles, CA
http://www.travelzoo.com/jobs/

solid online media sales experience with a proven record of creating and maintaining effective relationships on both the client and agency side of the business
Senior Account Director/Account Director
About.com
Los Angeles, CA
http://jobs.about.com/# mk1

develop and sell advertising and marketing campaigns to new and existing clients
Account Executive   726BR
CBS Radio
Sacramento CA
http://www.cbscorporation.com/careers/index.php

creation and management of franchise plans for specific product IP with a particular focus being games made for the mass market or “casual” gamer
Executive Producer   112702BR
Warner Bros.
Burbank CA
https://careers.timewarner.com/1033/ASP/TG/cim_home.asp?partnerid=391&siteid=36

translating client/customer requirements into formal agreements and plans, concluding in the customer’s acceptance of the project deliverable while complying with all Company and Division policies and procedures
Project Manager   111015BR
Warner Bros.
Burbank CA
https://careers.timewarner.com/1033/ASP/TG/cim_home.asp?partnerid=391&siteid=36

manage ad-supported revenue for all WB digital assets through direct sales via both brand and agency clients; implement and optimize third party partnerships for indirect sales
Senior Vice President, National Sales Manager   113217BR
Warner Bros.
Burbank CA
https://careers.timewarner.com/1033/ASP/TG/cim_home.asp?partnerid=391&siteid=36

effectively presenting titles and programs, developing promotions, and negotiating advertising and orders
Key Acct Manager, Target Theatrical New Release   113323BR
Warner Bros.
Burbank CA
https://careers.timewarner.com/1033/ASP/TG/cim_home.asp?partnerid=391&siteid=36

oversees the branding, positioning and creative direction for the promotion department for our current television shows, websites, new show launches and development projects
Sr. Creative Executive On-Air Promos   113202BR
Warner Bros.
Burbank CA
https://careers.timewarner.com/1033/ASP/TG/cim_home.asp?partnerid=391&siteid=36

develop and execute digital distribution marketing plans for WB theatrical catalog promotions
Manager, Marketing   112684BR
Warner Bros.
Burbank CA
https://careers.timewarner.com/1033/ASP/TG/cim_home.asp?partnerid=391&siteid=36

develop and communicate interactive marketing strategies with assistance from director to marketing teams on a worldwide basis
Manager, Interactive Marketing Catalog
Warner Bros.
Burbank CA
https://careers.timewarner.com/1033/ASP/TG/cim_home.asp?partnerid=391&siteid=36

manage/develop Sales Directors & Key Account Managers
Vice President Sales, Electronics/Internet    112418BR
Warner Bros.
Burbank CA
https://careers.timewarner.com/1033/ASP/TG/cim_home.asp?partnerid=391&siteid=36

execution of consumer marketing campaigns in support of key WB franchise(s)
Manager, Marketing   112244BR
Warner Bros.
Burbank CA
https://careers.timewarner.com/1033/ASP/TG/cim_home.asp?partnerid=391&siteid=36

achieving Broadband revenue targets
Director, Broadband   111867BR
Warner Bros.
Burbank CA
https://careers.timewarner.com/1033/ASP/TG/cim_home.asp?partnerid=391&siteid=36

execute PR plans and asset distribution for select titles
Manager, Public Relations   110829BR
Warner Bros.
Burbank CA
https://careers.timewarner.com/1033/ASP/TG/cim_home.asp?partnerid=391&siteid=36

Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING: DIRECT SALES-TV & SPORTS VERTICAL/ Vibes Media/Chicago: 10 yrs sales exp/6 yrs TV/Broadcast. Drive revenue by executing sales strategy for mobile marketing/ad programs. Apply http://www.vibes.com/contact/careers (7/9)

JOB OPENING: PUBLICIST/The Weather Channel/Atlanta: Implement consumer media relations/promotions efforts for prgrms/content, talent, rsrch & marketing. 5-7 years relevant experience required. Apply: www.weather.com/careers (7/8)

JOB OPENING: VP, BUSINESS PLANNING/Cablevision/Bethpage, NY: 10+ yrs business, strategy & operations plan’g exp including budgeting & forecasting. Strong mngmnt, quantitative & negotiation skills. Apply [email protected] (7/7)

JOB OPENING: DIR OF VOD SERVICES/Univision Communications Inc/Miami: 7+ yrs TV Exp, Bilingual Spanish, oversee VOD Operation, Promotions, & Ad Delivery & mng VOD team of preditors, coord., traffic. Apply [email protected] EOE (7/7)

A CYNOPSIS MESSAGE

Former SVP/Programming with WE tv, Steve Cheskin joins TLC in the new position as EVP/Programming. Steve begins at TLC tomorrow and will oversee the strategic programming for the network including scheduling and program development. Based at TLC’s headquarters in Silver Spring, MD, Steve will report directly to Eileen O’Neill, President/GM, TLC. Most recently while at WE tv, Steve developed such shows as Amazing Wedding Cakes, Little Miss Perfect, The Locator and Platinum Weddings. Also in joining TLC, Steve returns to Discovery Communications where he previously served as GM for the Travel Channel, interim GM and VP/Programming for TLC as well as various positions at Discovery Channel where he, along with others, developed the concept for Shark Week.

Cineflix Productions tapped Charles Tremayne as EVP/Programming to manage the company’s factual programming in the UK and US. Charles will also spearhead the opening of Cineflix’s New York office. Charles begins his new position this month and previously worked for RDF USA for the last two years. At Cineflix, Charles will report to Simon Lloyd, President/Programming.

Globecomm Systems Inc. promoted Keith Hall as President/COO effective July 1, 2009. Keith will manage both the infrastructure and service operations of the company, encompassing planning and implementation of corporate structure strategies in addition to business development and the infrastructure areas of the company. Keith joined the company 12 years ago and for the last six years has supervised Globecomm’s service sector.

MTV Networks International (MTVNI), part of Viacom, Inc. tagged Roberto Bagatti as VP/Creative for MTV Networks International and Creative Director for World Design Studio in Milan. Roberto will be based in Milan, reporting to Antonio Campo Dall’Orto, EVP/Music Brands, MTVNI.

Juan Bongiovanni joined Mediaedge:cia (MEC) as Regional Interaction Director based at MEC’s Latin American regional headquarters, working on the accounts Sony, Colgate Palmolive, Sony Ericsson and Energizer. Juan will report to Michael Jones, CEO, Mediaedge:cia, Latin America.

Discovery Communications named James Gilbey as VP/Group Creative Director. James will head the creative development and implementation of advertising and ideas on behalf of the company’s international networks. James will manage a team of creative designers while working with senior executives company-wide to promote brand synergy as well as differentiation. Based at the company’s international headquarters in Silver Spring, James will report to David Shackley, SVP/Creative.

Neil Schaffer was tapped by Canoe Ventures as SVP/Finance to oversee finance, administration, accounting and reporting for the company. Most recently, Neil was the CEO of Longview Consulting Group, an advisory firm he started in 2005. In his new role at Canoe, Neil will report to David Verklin, CEO.

Paramount Pictures let go several top-level executives who were notified yesterday, per Variety. Those leaving the company include Georgia Kacandes, head of Physical Production; Ben Cosgrove and Dan Levine, both SVPs/Production; Gail Levin, head of Casting; Guy Stodel, in charge of Paramount Vantage; and Animee Shieh, head of Paramount’s New York literary office. In a memo to staffers from Adam Goodman, the newly appointed president of Paramount’s film unit, he indicated 31 people were eliminated from the production division. The news of these layoffs also follows the recent departures of John Lesher, President/Paramount Film Group and Brad Weston, President/Production.

Robin Rifkin joins Razor & Tie Media as VP/Media Buying and Sales where she will manage the strategic direction and development of accounts in addition to media campaigns. Robin will be based at company headquarters in New York City and will report jointly to Razor & Tie Entertainment Co-Owners, Cliff Chenfeld and Craig Balsam.

iVillage Networks hired Rahim Amlani as VP/Commercial Initiatives. Rahim is in charge of spurring revenue increases and user interaction for the main iVillage products including four new vertical sites launching this year. Additionally, he will work closely with the company’s Business Development and Ad Sales groups to generate new partnerships. Rahim will report to Rebecca Miskin, GM, iVillage Networks.

Starz Media elevated Adam Zeller to Director/Digital Media up from Senior Manager/Digital Marketing. In his new role, Adam will supervise marketing of long-form content for digital and on-demand distribution. Adam will also take on added

Cameron Clayton advanced to VP/Mobile with The Weather Channel Interactive (TWCi) where he will head a team in charge of the company’s mobile operations. Previously, Cameron was the Director/Business at TCWi and is based in Atlanta.

MTV Games, a division of Viacom Inc.’s MTV Networks, hired Scott Guthrie as EVP/GM to oversee the group’s management team and David Cox as SVP/Sales. Scott will manage the publishing direction of MTV Games as well as marketing, sales and distribution efforts for the unit’s gaming products. Scott is based at MTV Networks’ New York City headquarters and reports directly to Van Toffler, President, MTV Networks Music & Logo Group. In his new position, David will supervise all sales for the gaming unit. Based in San Francisco, David will report to Scott Guthrie.

Original Media named Jay Peterson to the new position of SVP/Production and Development to manage the daily operations, production and creative development for the company. Jay will head the New York and Los Angeles offices, all production activities and Original Media staff. He will be based in New York, reporting directly to Charlie Corwin, CEO, Original Media.

Jose Tolosa, VP/Strategy and Business Development for MTV Networks Latin America (MTVNLA), is expanding his role to now include MTV Networks International (MTVNI) and was upped to SVP/Strategy and Business Development for MTVNI and MTVNLA. Jose will be in charge of strategy and business development for all of MTVNI’s brands worldwide and will also work in tandem with MTVNI’s senior management in the area of long-term business plans and identifying and leading growth strategies. Based in Miami, Jose will report jointly to Pierluigi Gazzolo, COO, MTVNI and Scot McBride, EVP/COO, MTVNLA.

LaunchForce recruited Eric Spahr as VP/Managing Director, joining from Northlich where he was VP/GM of the company’s BrandStorm group.

Later — John
   John Cox for Cynopsis: Classified Advantage
[email protected]
07.07.09

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