Tuesday, July 3rd, 2007


Cynopsis: Kids!


Good morning. It’s Tuesday, July 3, 2007 and this is your first early morning briefing.

The Nielsen Company and Sony Computer Entertainment America Inc. (SCEA) have teamed up to develop a measurement system for game network advertising.  The initial results are expected to be available later this year.  Under the deal, SCEA will share with Nielsen game network traffic and other data from its PlayStation 3 systems and PlayStation Network, including PlayStation Home, which in turn Nielsen will create new measurements for calculating the reach, frequency and effectiveness of game network advertising.  Usage data provided by SCEA to Nielsen will include enabled first- and third-party software titles accessed through PS3s and PlayStation Network. The initial rollout will begin in the North American market.  Nielsen will combine the SCEA census data with its own game usage data currently collected from 12,000+ US TV households.


As they said they would during upfront season, Cartoon Network is moving forward with production on its first live-action series, officially titled Out of Jimmy’s Head.  Based on Cartoon Network’s original TV movie Re-Animated, which bowed December 2006, Out of Jimmy’s Head, continues the story of 12-year-old Jimmy Roberts, who in an emergency brain transplant received that of a famous cartoonist’s, which effects his daily life at school and his friends, some of which are cartoon characters.  Currently slated to premiere fall 2007 on Cartoon Network, the cast includes the return of Dominic Janes as Jimmy, and noted voice actors Carlos Alazraqui, Tom Kenny, Ellen Greene and Brian Posehn.

The BBC has commissioned the new Postman Pat series from Entertainment Rights.  Slated to debut in late 2008 on the CBeebies channels and the CBeebies zone on BBC TWO, the new version of series is comprised of 26 x 15-minute episodes and finds Postman Pat with a promotion to Head of Special Delivery Service.  The new series will also include a new group of characters, vehicles and a new town with what ER describes as “a higher energy approach.”  Postman Pat makes his US premiere in October 2007 on qubo, NBC’s Saturday morning programming block.


Chorion’s property Noddy is headed for Spain as part of a deal put together by Barcelona-based Icon Animation with Disney Channel.  Under the agreement Disney Channel in Spain has acquired Make Way For Noddy (100×10′) and Say it with Noddy (100×2′) as well as three TV specials, Noddy Saves Christmas (1×26), Noddy and the Island Adventure (1×26′) and Noddy and the Magical Moondust (1×26′).  The channel will strip Noddy during on Playhouse Disney, Monday-Friday at 9a, and on Sundays at 5p with back-to-back episodes of Make Way For Noddy and Say it with Noddy.  Noddy is based on the characters and books created by author Enid Blyton.

FremantleMedia Enterprises completed a number of deals at DISCOP, including for several live-action teen-targeted series.  Both Croatia and Poland have picked up The Best Years (13×60′), which is produced by Blueprint Entertainment in association with CanWest MediaWorks’ Global Television (Canada) and The N (US).  Falcon Beach (26×60′ and 1×120’/pilot) has been acquired by Croatia, Slovenia and Romania.  Additionally, Poland, Croatia and Slovenia have inked deals for young adult and up aimed series Monarch Cove (12×60′ and 1×120’/pilot).


Starz Home Entertainment is set to release the anime series Kappa Mikey on DVD.  Set to be available from September 18m 2007, Kappa Mikey: Lost in Translation is a 66-minute DVD, which includes 2×22′ episodes, and a bonus episode along with a number of added value extras.  Created and produced by Larry Schwartz and his Animation Collective, Kappa Mikey airs in the US on Nicktoons Network and around the world on Nickelodeon channels, the series recently entered into its second season.

Under a license from Lucasfilm, designer Mark Ecko Enterprises, also a self-professed Star Wars ‘fanboy,’ has put together a new limited-edition collection of Star Wars-inspired apparel.  Scheduled to be in stores for holiday 2007, the Ecko line of Star Wars items, including the Hoth Parka, Fett for Real sweatshirt, a stone Yoda graphic t-shirt, and the “Ultimate Vader” hoodie.


Universal Studios Hollywood’s Universal CityWalk launches its Get Discovered: Teen Talent Search tomorrow, July 4.  Each Wednesday during the event, which runs through August when the winner is selected, ten teen contestants will show off their singing talents in front of a panel of judges, with the finals decided on by judges from the music industry.  The Get Discovered: Teen Talent Search gets underway with a launch event that will include a performance by Mitchel Musso, best known to tweens as Oliver, one of Hanna Montana’s best friends on the Disney Channel series of the same name.


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, June 28, 2007, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1202; K6-11 903; TWEENS 9-14 831
NICKELODEON:          K2-11 1145; K6-11 652; TWEENS 9-14 442
CARTOON NETWORK: K2-11   736; K6-11 524; TWEENS 9-14 415
TOON DISNEY:           K2-11   155; K6-11   85; TWEENS 9-14   68
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, June 29, 2007, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1133; K6-11 832; TWEENS 9-14 846
NICKELODEON:          K2-11 1121; K6-11 737; TWEENS 9-14 560
CARTOON NETWORK: K2-11   794; K6-11 507; TWEENS 9-14 353
TOON DISNEY:           K2-11   171; K6-11   73; TWEENS 9-14   49
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s trivia question: Pee Wee’s Playhouse, what was the name of the playhouse robot, who gave Pee-wee the “secret word” each week? CONKY  Kudos to: Kathy May-Fisher-Price, Inc/ E. Aurora, NY; Dennis R. Nance-Turner Broadcasting, Inc./Atlanta; Tim Caton-Play Along Toys/Deerfield Beach, FL; Edward Gregory-WNET/NY; Leigh Ann Schwarzkopf-Lookout Marketing/Minneapolis; Izzy Neis-Star Farm Productions/Chicago; Lisa Cahan-lisa’s original potato chip cookie company/Chicago; Sam Ewing-Cartoon Consultants Group/Burbank; Josh Jones-Palisades Media Group Inc./Santa Monica; Meredythe Dee-Winter Planet One Ventures, Inc./Encinitas, CA; Marilyn Nelson-DTC/LA

Today’s Trivia Question:  What is the name of Cap’n Crunch’s barefoot nemesis?  ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales:  Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING: REGN’L ACCT DIR/Screenvision/Chicago: Dvlp/present/sell integrated in-theatre advrtsng & media prgrm campaigns to regn’l clients. 3+yrs selling media advrtsng exp. BA equiv work exp. Apply at www.screenvision.com (7/11)

JOB OPENING: ACCT MGR-Nat’l Sales/Detroit, MI: BET-Cable salesperson w/strong presentation skills. Comfortable w/multi-platform & integrated opps. Sales/agency exp. req’d. Email: [email protected] (7/11)

JOB OPENING: VP, AFF. FINANCE/MTVN/NY: Lead a large team responsible for managing affiliate revenue recognition, A/R & subscriber reconciliation. 10+ yrs required & Degree in Finance/Accting. www.mtvncareers.com . EOE/M/F/D/AAP (7/11)

JOB OPENING: SR MGR/SpikeTV-Research & Planning/NYC: Gather/interpret ratings data & assemble research findings. 4-5yrs TV exp. Strong analytical/numeric skills & knowledge of Nielsen systems. EOE/M/F/D/AAP www.mtvncareers.com (7/11)

JOB OPENING: DIGITAL MEDIA AE/WCCO-TV/Mpls, MN: Sell digital advertising to clients/agencies, dvlp new business for CBS O&O. Client service and acct mgmt for online/wireless/all media. 2+ yrs online exp. Apply www.wcco.com/jobs (7/11)

JOB OPENING: GM /Equity Media Holdings Corp. for Univision/Telefutura affiliates in Amarillo, TX: Must have TV sales and/or sales mgmt. exp; bilingual a +. Email resume to Connie Vaughn [email protected]. EEO (7/10)

JOB OPENING: SALES ASST/Comcast Networks (Detroit): Maintain accts ie: Dialogue w/ agency clientele re: acct maintenance. Resolve billing issues. Work w/traffic dept re: schedule mgmt. Reply: [email protected] (7/10)

JOB OPENING: DIRECTOR, RESEARCH/E! Networks: Manage dept workflow custom requests and standardized reports. Full job description and application online, www.eentertainment.com/careers (7/10)

JOB OPENING: VP, RESEARCH/E! Networks: Oversee design, implementation and presentation of all secondary research to support networks. Full job description and application online, www.eentertainment.com/careers (7/10)

JOB OPENING: MGR PLANNING & PRICING/NBCUNI/NJ: Supporting role to the Dir by preparing financial modeling/analysis, sales/marketing initiatives & driving controllership Degree w/min 3 yrs related exp www.nbcjobs.com job#600131 (7/10)

JOB OPENING: VP PROD & DEV-DISC-DISC PLANET GREEN/MD & CA: Strong, creative ldr with enviro passion. 8-10 yrs Prod and Dev exp. Exp in long/short form prog, docs and live ent all ideal. More Planet Green jobs: www.discovery.com (7/10)

JOB OPENING: NAT’L SALES COORD/Screenvision/NY: Seeking detail oriented ad sales coord. College dgre reqd, sales/agency exp preferred. Slight admin work necessary. Support VP, 3AEs & Planner. Apply at www.screenvision.com (7/10)

JOB OPENING: AD SALES MKTG COORD/NY: Create sales proposals, execute added value, support Mktg VP, develop ad sales materials, premiums, coord. events. 1-2 years exp cable/agency. Email res: [email protected] (7/10)

JOB OPENING: RES. STRATEGIST/Discovery Nets, NY: Min 5 yrs res. exp., proficiency in Nielsen systems req. Strong analytical/communication/computer/presentation skills. Estimate exp a plus. Apply: www.discovery.com . Req 5500 (7/10)

JOB OPENING: FLASH WEB DEVELOPER, DIGITAL MEDIA/Sesame Workshop/NY: Development & programming chops req’d – CS3, After Effects, FCP, Flash video & games, etc. [email protected]   (7/7)

JOB OPENING: ACCOUNT DIRECTOR/Scripps Networks/LA: – Sell-in netwrk distrib quarterly promos to maximize media value. 5-7 yrs exp in affiliate or sales. Strong pres & comm. skills pref’d. [email protected] ref #6147 (7/7)

JOB OPENING: COPYWRITER /The ZUNE brand team is looking for an experienced copywriter to drive the strategy and execution of ZUNE voice, tone, style in all communications. Go to www.microsoft.com/careers req#183782 (7/7)

JOB OPENING: SR ANALYST Vh1 AD SALES RESEARCH/NYC: 2+ yrs natl rsch exp.Detail-oriented with strong analytical/written/oral comm sk.Expert w/ Nielsen, MRI, Simmons.Prof in MS Office. EOE/M/F/D/AAP. Apply www.mtvncareers.com (7/7)

JOB OPENING: MKTNG ASST/ NBC Universal/USA Ntwrk: Must be self-starter and passionate about Mktng. Will act as admin. Assst and support consumer mktg projects. Long-term temporary position. Resumes to: [email protected] (7/6)

JOB OPENING: MKTG DIR/Legally Blonde/NYC: 2+ yrs promo/mktg w/in media/entertain/theater. Develop mktg/ tix sales initiatives/ viral mktg/ promotions. Graphic skills a plus. email to [email protected] (7/6)

JOB OPENING: SALES PLANNER/ Oxygen Media/ NY: Support two AE’s, 3 yrs exp. buying or plan’g. Must be detail oriented & possess excellent communication skills. Email res and cover letter to [email protected], ref job title in subject (7/6)

JOB OPENING: PROGRAM OPS COORDINATOR/Oxygen Media/NYC: Provide tech assistance & coordinating support for Broadcast Ops; digital media & master control aptitude. Email w/ sub line: “Prog Ops ” cover letter & res to [email protected] (7/6)

JOB OPENING: AD SALES ADMINISTRATOR/Weather Channel/NY: providing support of proposal, traffic, and sales systems to Cable Ad sales. Exp with Dealmaker and VCI. Please apply online at www.weather.com/careers ref VSA004. (7/6)

JOB OPENING: COMMERCIAL TRAFFIC OPS ADMN/NY: Must have BA/BS & 2yrs of traffic exp; Resp: Create, manage, and ensure accuracy of commercial spots; execute manual day of air changes. Apply: www.nbcjobs.com #558504. (7/4)

JOB OPENING: SR ANALYST, AFF FINANCE/MTVN/NY: Full acct Mgmt, Cash Flow of MSO remittances & subscriber updating. Prepare subscriber & reconciliations & A/R Analysis. Bus. Degree w/ 2-3 yrs exp. www.mtvncareers.com EOE/M/F/D/AAP (7/4)

JOB OPENING: INTERACTIVE SALES PLANNER: ABC Digital Media Sales seeks a sales planner with a minimum of 1-2 years experience in researching, planning and executing digital campaigns.. www.disneycareers.com Req ID:99245 (7/4)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

ALL YEAR INTERNSHIP CREDITS ONLY: GOSPEL MUSIC CHANNEL – ATLANTA seeks INTERN for MKTG/PR department for project and event support. Must be able to lift 10lbs. Knowledge of MS Word/Excel/Publisher req’d. For app/more info: [email protected] (7/10)

SUMMER INTERNSHIP CREDITS ONLY: Intern/PA: Short film shooting in NYC with award-winning Actors, Director & Writer looking for team player to work hard with a professional crew. Interested applicants respond to [email protected] (7/4)


SITUATION WANTED: MEDIA PLANNING/Los Angeles Full Time/Freelance: 10+ yrs exp.  Experience-General Market and Hispanic.  Works independently or manages staff.  Large and small agency exp.  [email protected] (7/11)

SITUATION WANTED: TV DEVELOPMENT/CREATIVE/PRODUCER/Los Angeles: seeking consulting or staff position. 15 yrs experience in show development, promo/trailer/EPK producing. www.daviddaigle.com  
[email protected] (7/11)

SITUATION WANTED: 07 Phi Beta Kappa Harvard grad seeks employment in entertainment industry. Worked two media internships and wrote professionally directed play. Skilled in script coverage. Email at [email protected] (7/10)

SITUATION WANTED: INTERNET MARKETING SPECIALIST SEEKING CONSULTING /LA/NYC/SF/DC: Talented in complete campaign management including SEO, PPC, affiliates, e-zines, RSS, ad placement, etc. LA based, can work remotely. [email protected] (7/7)

SITUATION WANTED: MID-LEVEL DIGITAL MEDIA BIZ DEV MGR seeking position that leverages interpersonal and analytical strengths in international business, leadership, and cross-cultural interaction  www.LinkedIn.com/in/RussellBernstein (7/7)

SITUATION WANTED: Experienced manager seeks immediate FT or FREELANCE OPPORT. In on-air promos or new media mgt. In NY, but maybe willing to relocate. For resume & ref, e-mail [email protected] (7/7)

SITUATION WANTED: INTERNATIONAL ONLINE ACCOUNT EXECUTIVE ONLINE MARKETING MANAGER/DALLAS: Interested in incorporating a passion for online sales with an internationally branded company-TV/New Media/. [email protected] (7/7)

SITUATION WANTED: WRITER/PRODUCER – LA: HBO Creative Services writer/producer recently relocated to LA looking for freelance or permanent gig. See resume and most recent work www.ostroviesky.com Contact: [email protected] (7/7)

SITUATION WANTED: CONSULTANT w/ 20 yrs transactional/biz affairs/biz dev/legal experience in cable, broadband, broadcast. Successful and creative solutions. Available project basis/hourly rate. contact [email protected] (7/6)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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