A CYNOPSIS MESSAGE FROM INSTITUTE FOR MEDIA AND ENTERTAINMENT

Cynopsis: Classified Advantage
07.27.10

Good morning – it’s Tuesday, July 27, 2010, and this is your weekly issue of Cyn opsis: Classified Advantage! This edition includes the top job listings in the Television, Media and Ad Agency markets, professional development advice from national experts, your Q & A’s with our experts, and a summary of executive moves among top companies. 

What is in your Briefcase the day of the Interview

So today is your interview, you haven’t slept well and you are nervous.  Being as prepared as possible will help alleviate some of your anxiety.

Here is a checklist of what you want in your briefcase on the day of your interview.

First, clean out the briefcase.  You want to be able to get to anything you might need as quickly as possible.

You want some Kleenex or a handkerchief.  God forbid you get an allergy attack or a sneezing fit during an interview, but it could be worse, you could have nothing to sneeze into.

Mints, not gum.  Gum is distracting and too difficult to get rid of, but popping a mint into your mouth before your interview might give you some added confidence.

The name of the company and the interviewer.  If you do not know how to pronounce either, call ahead and ask.  Write it phonetically if necessary. 

Address and directions on how to get the building AND directions for the office within the building.

If you call ahead, make note of the receptionist’s name.  “Good morning Ms./Mr. Jackson, I have a 10 o’clock appointment with Ms./Mr. Cobble.”  You have already set yourself apart.

At least two available places to park if the company does not supply parking.  You don’t want to do everything right, only to be late because the parking garage you’re familiar with is full.

Multiple copies of your resume, cover letter, list of references and letters of recommendation.

Your portfolio, if it applies.

Pen and paper.  It’s always a good idea to write down key points of an interview, plus it demonstrates good organizational skills and interest.

Business cards.

The job advertisement and any questions you had about it.

Research and write your own summary of the company; what it does, it’s history and any other information you think is relevant.  By writing it yourself, you can discuss the company’s background with more confidence.

Have at least five questions you want to ask the interviewer, but make sure the questions determine how you can help the company, not how the company can help you.

By having all these essentials at arm’s length, you can go into your interview with more confidence knowing that you have prepared as best as you can. 

Now get in there and knock it out of the park!

Next week: I Can’t Believe You Asked That!

We are always on the look out for more Experts to advise our readers – if you’re a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at [email protected] .

Whether we are job seekers targeting employers or biz dev and sales people trying to reach potential clients  we are all trying to get our story heard where it counts.

There are so many ways to get the message out, but which method should we use? Many times we choose to use email, but are we using it thoughtfully and effectively? In a 2009 monograph called The Tyranny of Email, John Freeman tells us that the average office worker sends and receives 200 emails a day  and this number is rising. Freeman also tells us that in his book The Gift, Lewis Hyde argues that one of the most effective ways to send a message into the world is to wrap it in a form that only it can possess.

OK, OK  I hear you. Tell me something doable, you cry! The idea however is provocative. I myself often rant on about the importance of understanding your target. How do they prefer to receive messages? (For me, as an example, it’ s email, on the whole my business phone is for pre-scheduled calls) Where are they likely to be when they get them: reading them at their desk or on their smartphone screen? What do they care about  what words in the subject line will make them open it? Will they respond to the first five words of the message or will they just hit next? Will they bother to click the link? Will they download an attachment (and could they even read it on their Blackberry?) So we will think hard about our reader, but Hyde suggests that we also think about the content of our message and what might be the best form to make the communication successful. Think about this too. I am.

And here’ s another thing. According to the Journal of Personality and Social Psychology, we misunderstand the tone of emails 50 percent of the time. And for good reason, Freeman says. There is no face on the other end to stop us midsentence to indicate that what we are saying is rude or not comprehended. Yet we learn to interact with the world by seeing and mirroring others. Some of our neurons fire only in response to the actions of others and these are intimately connected with the parts of our brain that allow us understand the world. With email, we have nothing to mirror but our own words  hence the importance of our careful visualization of our recipient and our thoughtful wrapping of our message.

So am I telling you not to use email? Absolutely not. But I am most certainly suggesting that you should be very thoughtful when you create one. And the more you know about the person you are writing to, the more effective your email will be.

Michael Pollock is President of Pollock Spark ( www.pollockspark.com ). He is an Executive Coach and Consultant to Creative and Media professionals. He works with people in film, TV, advertising, design, marketing, music and the Internet, bringing them the experience, techniques and inspiration to take their businesses and careers to new levels of success.

If you have any specific questions you’d like our Experts to address, please email them to me, John Cox at [email protected].
 

  A CYNOPSIS MESSAGE

I just graduated recently and was hired by a company that I interned for while I was a student. During my interview I was asked if I can stay for a minimum of two years. I told them that I had no intention of looking for another job anytime soon, so it wouldn’t be a problem. It has been less than a year, but a friend has recommended me for a job with another company that would have more responsibility along with more pay. Even though I have not actively sought this new job, I feel as though it would be a betrayal on my part to leave my current job without fulfilling the two years. I don’t want to start my new career with any animosity towards me, but I also don’t want to let this opportunity pass by. Is it fair of me take this new job and break my word? And if so, what will be the best way of informing my current employer so that we can stay on good terms?

The first question to ask yourself is: if you were given more responsibility and pay at your current position would you consider staying? If so then there is a clear case for telling your boss that you have had this offer which is really good but would much rather stay where you are, and would she be able to match it.

If you would actually prefer to move, then I believe that you should tell your boss just what the situation is and see how she responds. You should be clear that you know that you have made a commitment to her, and you didn’ t seek this out, but that this is a terrific opportunity and would she consider releasing you from your obligation. In all likelihood she will let you leave, as she will know that you will be not the happiest of campers if you are forced to stay with no improvement in your situation.

This is a fine opportunity for transparency and honesty – always good qualities. And don’ t forget that she could well improve your current situation, as it will probably be more efficient for her than hiring and training someone new.

I worked for 15 years in a job I left 5 years ago. My two immediate supervisors have retired and the only people still there are co-workers. Is it odd that my references for this job are not supervisors and co-workers only? Is there somewhere I can explain that my supervisors are not able to be contacted?

It doesn’ t seem odd to me as you’ ve explained it. I suggest that when you give your references, you mention your supervisors by name, noting that they are not there any more, and pointing out that you have provided other names who can vouch for you. Seems reasonable to me.

I am a soon-to-be college graduate. I have good grades, a great personality, and a hunger to learn. I have participated in countless community service opportunities, extracurricular activities, leadership positions, and internship opportunities. As a graduate, I understand that jobs for me will likely be entry level positions. Most jobs that I have been researching in my desired field require there to at least be 2+ years of experience. Would my internship experience suffice? If not, would you suggest looking for an entry level position not in my desired field (but one that is relevant and a resume builder) to gain some type of experience? Essentially, what type of advice can you give a college graduate when looking for a post-graduation job?

Firstly, your internship experience absolutely counts as experience. I would certainly start by going for the jobs you want and trying to make the case that you will be really good at it  if they like you enough they might find a way to bring you on board.

If you have to go for an entry-level position, why would you not look in your desired field? That makes the most sense to me. Find a position where the experience you get will be as relevant as possible to the job of your dreams. Demonstrate that you are really interested in your chosen field and will do anything to get experience at it.

If you just go off and work in an unrelated field, that could well count against you by indicating that you weren’ t that committed to it in the first place. I would note that the case you make for yourself in your question is all about generic qualifications and attributes. Do be specific and precise about how all this adds up to making you the right candidate for the specific gig you are after.

So to sum up  if you know the field you are interested in, do anything you can to get any type of position in that field. Show that you care deeply about it and that is what you want to do.
 
Michael Pollock is President of Pollock Spark ( www.pollockspark.com ). He is an Executive Coach and Consultant to Creative and Media professionals.

Have a question for our experts? Send it to [email protected]

JOB OF THE WEEK …

OTHER INDUSTRY JOBS OF INTEREST …

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Everyday Health Inc
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develop and continually evolve Plum’s brand marketing strategy across all media
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Plum TV
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design, manage and execute digital and social media marketing campaigns and initiatives that support company objectives and long term growth
Manager, Digital Marketing & Distribution
Plum TV
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exceeding sales and revenue objectives for the Eastern region of the National Sales Team
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CityGrid Media
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reach or exceed quarterly revenue goals for your individual territory
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develops all of the presentations and recommendations surrounding campaign execution processes
National Interactive Sales Manager
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partner with business heads and executive committee to develop a comprehensive company wide marketing strategy
VP Marketing and Distribution
Patch
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work independently to fulfill day-to-day research requests from sales with web analytics, syndicated and primary research to support advertising and marketing efforts
Market Research Manager/Director
IAC
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identify, negotiate, implement, and optimize targeted display media buys across advertising networks, exchanges, and content sites and report on performance
Online Marketing Manager
Proust.com
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ensure assigned territory revenue is preserved and/or increased month to month, quarter to quarter, etc.
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IAC
NYC NY
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extend the HISTORY brand through advertising promotions and brand partnerships within the digital, social and consumer promotion space
Dir Consumer Marketing   74720
AETN
NYC NY
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execute weekly/quarterly schedule changes, communicate changes to
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Analyst, Ad Sales Planning   75407
AETN
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participate in the development and implementation of high-level strategies in accordance to senior staff discussions and planning sessions
VP of Product Development
Snackable Media
NYC NY
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staying abreast and understanding the current market value and competitive dynamics of the company, its top competitors and possible acquisitions relevant to the field of direct marketing, mobile digital and online services
VP of Corporate and Strategic Development
Snackable Media
NYC NY
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managing the development and implementation of online advertising campaigns that meet brand awareness, traffic generation, ROI, lead generation and conversion objectives
Marketing Manager
Snackable Media
NYC NY
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source and establish new media relationships for leading direct response marketer
Online Media Director
Snackable Media
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overall management of e-commerce website(s)
Director of Marketing, Media & E-Commerce
Snackable Media
NYC NY
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managing the development and implementation of online advertising campaigns that meet brand awareness, traffic generation, ROI, lead generation and conversion objectives
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communicating with Publishers’ Account Reps on a daily basis
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Snackable Media
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product definition and feature evolution of a mobile-, web- or email-based subscription/continuity-type product or service
Sr. Product Manager
Snackable Media
NYC NY
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manage a team of 3-4 product managers each focused on one or more mobile subscription services
Director of Mobile Product Management
Snackable Media
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work on a wide variety of interactive and disjoin projects including websites, e-commerce, intranets and extranets.
Producers
iNDELIBLE
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providing ongoing support for Custom Show presentations, affiliate website, communication tools, and affiliate requests
Distribution Marketing Manager   72976
AETN
NYC NY
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create new site features on the Preschool & Parenting sites to drive more traffic and improve user experience
Senior Producer
MTV Networks
NYC NY
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partner with the Creative Director to assure projects are briefed clearly, deliverables and timing are established, and assure strategic goals are met
Vice President Strategy, On-Air Promos (MTV)
MTV Networks
NYC NY
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working with internal and external series producers, pitching concepts, and understanding and addressing input and needs from key stakeholders
Vice President & Creative Director – On-Air Promos (MTV)
MTV Networks
NYC NY
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apply a structured approach and methodology to create comprehensive change management plans to minimize resistance and maximize successful organizational engagement
Executive Director, Change Management, Shared Services   116667BR
TimeWarner Corporate
NYC NY
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defining the change management strategy and will be responsible for driving and supporting all aspects of organizational transformation
Manager, Change Management   119179BR
TimeWarner Corporate
NYC NY
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direct and maintain the sale and distribution inventory to agencies and clients to meet revenue budget requirements
Account Executive – Sports   119202BR
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NYC NY
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directing the entire sales process from account identification to close
Account Executive   FNG20223 
Fox Digital Media
NYC NY
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develop best practices and procedures on ad trafficking, and training and coaching peers to these
Contract Campaign Manager   FNG20500
Fox Digital Media
NYC NY
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creates agency and advertiser target contact lists
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Fox Digital Media
NYC NY
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hit and exceed quarterly revenue sales goals
Account Executive    FIM20395
Fox Audience Network
NYC NY
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developing communications strategies and plans for multiple ESPN Deportes and ESPN International properties
Manager, Communications   257188
ESPN Deportes, ESPN International
NYC NY
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working with established businesses and establish new business
Account Executive   257215
ESPN
NYC NY
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develop and implement growth strategies, social media, and unique creative content
Producer, Audience Growth   257208
ABC News Digital
NYC NY
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anchoring and producing daily sports segments and features
Sports Reporter/Anchor   257275
WABC NY
NYC NY
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supporting the sales team in planning, executing and monitoring the online advertising programs of CBS Interactive’s customer base
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NYC NY
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create proposals, presentations, & insertion orders for new and current advertisers
Digital Account Manager – Telemundo   1239565
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assist the development team in identifying concepts and talent that are appropriate for the brand
VP, Development, Bravo   1230773
NBC Universal
NYC NY
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create powerful original content that works across all digital platforms
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CBS Interactive
NYC NY
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prepare Sales proposals
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CBS Interactive
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oversee all aspects of the CBS College Sports Network Campus Rep program
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CBS College Sports Network
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sales support and works directly with Account Executives on a daily basis
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provide full administrative support to research SVP
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NYC NY
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produce creative online concepts for television shows, develop and manage Late Night show sites, and redesign existing sites to maximize user experience
Web Producer   1240187
NBC Universal
NYC NY
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provide top line and detailed ratings analyses, reports, presentations, and highlights covering performance of NBC programs on an individual market basis
Research Analyst, Affiliate Relations   1240302
NBC Universal
NYC NY
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manage all top line and detailed analyses/ratings reporting, audience profiling, presentations and highlights covering Bravo and its competitors
Analyst, Bravo Sales Research   1239729
NBC Universal
NYC NY
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provide top line and detailed analyses, reports, presentations, and highlights covering Bravo online properties (BravoTV.com and Televisionwithoutpity.com) and competitors
Senior Analyst, Bravo New Media Research   1239737
NBC Universal
NYC NY
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provide viewing trends and analysis to network management, program planning, communications, finance, and marketing on a daily, weekly, monthly, quarterly and ad hoc basis
Analyst, Oxygen Program Research   1239749
NBC Universal
NYC NY
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manage top line and detailed analyses/ratings reporting, audience profiling, and highlights covering Bravo and its competitors
Manager, Bravo Program Research   1239769
NBC Universal
NYC NY
http://www.nbcunicareers.com /

work with new media & research leadership team to evaluate opportunities in the digital & interactive areas
Director, Oxygen New Media Research   1239782
NBC Universal
NYC NY
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driving force behind developing and launching events and applications across a number of technology areas, including mobile and interactive television
Technical Producer, Mobile and iTV   1239790
NBC Universal
NYC NY
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work with Sr Director to design/test/analyze qualitative and quantitative research on network programs, brands, consumers, and integrated advertisers
Senior Analyst, Bravo Primary Research   1239843
NBC Universal
NYC NY
http://www.nbcunicareers.com /

provide viewing trends and analysis to network management, program planning, communications, finance, and marketing on a daily, weekly, monthly, quarterly and ad hoc basis
Analyst, Bravo Program Research   1240119
NBC Universal
NYC NY
http://www.nbcunicareers.com /

assist team with designing/testing/analyzing qualitative and quantitative research on network programs, brands, consumers, and integrated advertisers
Analyst, Bravo Primary Research   1240133
NBC Universal
NYC NY
http://www.nbcunicareers.com /

have extensive experience in the online affiliate marketing space with both the management of affiliate relationships and network agencies
SVP of Online Marketing
Mindspark
White Plains NY
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expands business relationships and manages activities to accomplish T/WR business goals and ensure compliance with T/WR contracts
Sales & Logistics Market Manager, New England   119194BR
Time Inc.
Boston MA
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lead project teams to deliver expected results on time, with intended scope and quality, and on budget
Senior Project Manager   119209BR
Warner Bros. Entertainment Group
Westwood MA
http://www.timewarner.com/corp/careers/

develops and maintains effective partnerships with Scrum Product Owners and our internal business leaders to gain a solid understanding of Global Solution’s business drivers
Senior Business Analyst 8D   7561
RazorFish
Philadelphia PA
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acting as the face of the company to our clients
Search Account Manager   7560
RazorFish
Philadelphia PA
http://jobs-razorfish.icims.com/jobs/7560/job

pitches ideas and produces portions of a show
Field Producer   1239694
NBC Universal
Washington DC
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supervise late night block concepts and script approvals
Supervising Producer   119172BR
Turner Broadcasting
Atlanta GA
http://www.timewarner.com/corp/careers/

assist in the development of new and innovative campaigns for TNT Original & Acquired Series/Movies with the goal of selling the TNT brand
Writer/Producer – TNT On-Air   117221BR
Turner Broadcasting
Atlanta GA
http://www.timewarner.com/corp/careers/

supervises all production elements from pre and post production to implementation through project management of a production team for campaigns, projects/launches and high profile shoots
Sr. Writer/Producer   118792BR
Turner Broadcasting
Atlanta GA
http://www.timewarner.com/corp/careers/

lead the research and development activities of TBS in the area of wireless technologies
Sr. Technical Director, Wireless R&D   119109BR
Turner Broadcasting
Atlanta GA
http://www.timewarner.com/corp/careers/

documents the project team’s approach, deliverables, schedule and tools to deliver the project within established constraints
Project Coordinator   7568
RazorFish
Atlanta GA
http://jobs-razorfish.icims.com/jobs/7568/job

develops all of the presentations and recommendations surrounding campaign execution processes
National Interactive Sales Manager
CityGrid Media
Chicago IL
http://hire.jobvite.com/CompanyJobs/Careers.aspx?c=qUY9VfwG&cs=9ze9VfwB

regularly generate media coverage for clients with top-tier business and financial media — ranging from The Wall Street Journal and Reuters to Forbes and BusinessWeek to CNBC – as well as industry trade media
Senior Account Executive/Media Relations Specialist
GolinHarris
Chicago IL
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secondary Source Research: Discovery, prioritization, analysis, integration and summary of key findings from secondary sources
Market Research Analyst
GolinHarris
Chicago IL
http://www.golinharris.com/Default.aspx/Careers/CareerOpportunities

work with client on tactical issues
Account Executive – Consumer
GolinHarris
Chicago IL
http://www.golinharris.com/Default.aspx/Careers/CareerOpportunities

mentoring of a talented staff of junior PR professionals
Account Supervisor – Corporate
GolinHarris
Chicago IL
http://www.golinharris.com/Default.aspx/Careers/CareerOpportunities

designing solutions that meet or exceed strategic objectives
Senior Designer   7567
RazorFish
Chicago IL
http://jobs-razorfish.icims.com/jobs/7567/job

aggressively hunt for business and sell with confidence, passion and integrity
Account Executive
MTV Networks
Chicago IL
http://www.mtvnetworkscareers.com /

generates revenue by effectively selling time to advertising agencies and business clients
Account Executive (Fox Hispanic Media Group)   FNG20422
Fox Networks East Coast
Chicago IL
http://www.foxcareers.com/jobSearch.html

qualifying, prospecting, cultivating, and driving revenue growth through the proactive development of video applications for advertising agencies, production studios, marketers, web sites and portals, digital signage networks, Fortune 500 companies and the countless other high-end consumers of high quality video
Content Sales Manager
thoughtequity MOTION
Chicago, Los Angeles, NYC & Tokyo
http://www.thoughtequity.com/video/shell/txp/career/home.do?title=Careers

plan and develop marketing communications programs that support all stages of the sales cycle, and bolster preference of the division’s solutions
Dir Marketing Communications   2484
Houghton Mifflin Harcourt
Rolling Meadow IL
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serves as creative lead and manages creative teams on major accounts
Associate Creative Director   7570
RazorFish
Austin TX
http://jobs-razorfish.icims.com/jobs/7570/job

apply statistical methodologies to lead analysis to identify opportunities to optimize algorithms and acquisition spend
Consumer Insights Manager
Match.com
Dallas TX
http://www.match.com/cp/careers/job.html?nl=1&jvi=oHLhVfwo,Job

work with the Ecommerce marketing team to instrument, measure, analyze and report on online and cross channel marketing programs
Senior Consumer Insight Analyst
Match.com
Dallas TX
http://www.match.com/cp/careers/job.html?nl=1&jvi=odGjVfwR,Job

managing the process of preparing new content for ingest on the Thought Equity website
Media Manager
thoughtequity MOTION
Laramie WY
http://www.thoughtequity.com/video/shell/txp/career/home.do?title=Careers

manage 1 to 3 Senior Media Planners and/or Media Planners and Assistant Media Planners
Media Supervisor
RazorFish
Seattle WA
http://jobs-razorfish.icims.com/jobs/7381/job

direct all Public Relations and Communications activities for Match.com, leading Match.com’s overall media strategy, including developing story pitches and strategically positioning the Company and the brand in stature media through effective messaging
Director, Public Relations and Social Media
Match.com
Los Angeles CA
http://www.match.com/cp/careers/job.html?nl=1&jvi=o48hVfw8,Job

managing distribution sales with MSO accounts in an assigned territory by developing and maintaining relationships with distributors
Director, Distribution Field Sales   73953
AETN
Los Angeles CA
https://www.abso.com/jobboard/default.aspx?JobDetail=73953

fundamental PR tasks that drive the account as well as creatively contribute to the strategies of the team
Account Executive Nintendo
GolinHarris
Los Angeles CA
http://www.golinharris.com/Default.aspx/Careers/CareerOpportunities

demonstrate a solid understanding of the Nintendo client’s business, industry and competition, especially focusing on the Wii system
Account Supervisor
GolinHarris
Los Angeles CA
http://www.golinharris.com/Default.aspx/Careers/CareerOpportunities

develop and grow top-level media relationships for pitching feature, trend, product and corporate stories
Account Executive
GolinHarris
Los Angeles CA
http://www.golinharris.com/Default.aspx/Careers/CareerOpportunities

maintain a comprehensive understanding of available advertising programs, site information and resources
Account Executive   FIM20335
IGN
Los Angeles CA
http://www.foxcareers.com/jobSearch.html

preparation of International New Media budgets and forecasts for TV and Theatrical product
Senior Financial Analyst, International Pay TV   1240167
NBC Universal
Universal City
http://www.nbcunicareers.com /

be proactive and coordinate multiple assignments and projects assisting with administrative and operational responsibilities of the department
Marketing Coordinator, Creative Advertising
NBC Universal
Universal City
http://www.nbcunicareers.com /

prepares consolidated financial statements used for internal and external reporting
Senior Financial Analyst – Corporate Reporting   257631
Disney Corporate
Burbank CA
http://corporate.disney.go.com/careers/index.html

patch management, and risk assessment to all DATG assets and applications working with Disney solution partners
Vulnerability & Steady State Management Specialist   257204
Disney ABC Television Group
Burbank CA
http://corporate.disney.go.com/careers/index.html

ownership for synthesizing the overall Business Process Solution based on business requirements
Senior Business Analyst   119207BR
Warner Bros. Entertainment Group
Burbank CA
http://www.timewarner.com/corp/careers/

works with VPs, Integrated Marketing, to create, implement and communicate a project strategy and asset delivery process from the film production
Manager, Integrated Marketing   119187BR
Warner Bros. Entertainment Group
Burbank CA
http://www.timewarner.com/corp/careers/

manage and perform financial analysis for home entertainment Sales and Marketing teams
Director, Business Analysis   119186BR
Warner Bros. Entertainment Group
Burbank CA
http://www.timewarner.com/corp/careers/

help to oversee all production and post-production operations of the live action department
Production Manager, Live Action   119173BR
Turner Broadcasting
Burbank CA
http://www.timewarner.com/corp/careers/

responsible for all public relations and communications for Disney Online Studios’ (DOS) portfolio of online virtual worlds
Manager, Communications   257218
DIMG
North Hollywood CA
http://corporate.disney.go.com/careers/index.html

develop & manage marketing partnerships
Marketing Director
Insider Pages
San Francisco CA
http://hire.jobvite.com/CompanyJobs/Careers.aspx?c=qUY9VfwG&cs=9ze9VfwB

develop and maintain strong relationships with senior clients, acting as a trusted advisor
Senior Vice President Insidedge
GolinHarris
San Francisco CA
http://www.golinharris.com/Default.aspx/Careers/CareerOpportunities

identify and procure meetings and opportunities with new business prospects
Senior Vice President
GolinHarris
San Francisco CA
http://www.golinharris.com/Default.aspx/Careers/CareerOpportunities

acting as the face of the company to our clients
Search Account Manager   7559
RazorFish
San Francisco CA
http://jobs-razorfish.icims.com/jobs/7559/job

preparing the monthly GameSpot Trax newsletters, quarterly in-depth analysis reports, case studies and overview presentations
Industry Insights Marketer   5987BR
CBS Interactive
San Francisco CA
https://sjobs.brassring.com/1033/ASP/TG/cim_home.asp?partnerid=25084&siteid=5129

create, lead, manage, and grow a new marketing and advertising solutions (MAS) function, which will develop client programs that are sold by the sales force
Director of Marketing and Advertising Solutions
Realage.com
San Diego CA
http://www.realage.com/careers

increase revenues through the development of profitable advertising programs
Business Development Director — Consumer Goods and Services
Realage.com
San Diego CA
http://www.realage.com/careers

overall business management, including short, medium and long-term strategic planning in conjunction with the Senior Brand Manager of Reading
Brand Manager – Reading   4252
LeapFrog
Emeryville CA
http://www.leapfrog.com/en/home/about_us/careers.html

develop and create mobile learning product positioning which differentiates LeapFrog from the competition
Director Marketing  Mobile Learning   4273
LeapFrog
Emeryville CA
http://www.leapfrog.com/en/home/about_us/careers.html

develop and create mobile learning product positioning which differentiates LeapFrog from the competition
Brand Manager  Mobile Learning   4274
LeapFrog
Emeryville CA
http://www.leapfrog.com/en/home/about_us/careers.html

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here – also check out our Facebook page where our classifieds are listed the night before the editions are published!

JOB OPENING: VP COMMUNICATION/NICKELODEON/Santa Monica: 10+yrs exp strong industry knowledge. construct & lead multi projects. Media savvy & dynamic communicator EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (7/31)

JOB OPENING: SR. RESEARCH ANALYST/BET NY Sales: 2-3yrs exp TV or media rsrch. Prof in StarTrak, Nielsen Npower/MarketBreaks/AdViews, MRI. Strong PPT & Excel; PPT creativity a must. Res: [email protected] (7/31)

JOB OPENING: SALES PLANNER/GolTV, Inc. /North Bay Village, FL: Support Ad sales in all aspects, incl but not limited to–bldg proposals, maint of deals/schedules, client requests, ADU’s, posting. Apply: [email protected] (7/31)

JOB OPENING:  MOBILE PRODUCT TECHNOLOGIST/NYC/NBCU:  Talented and detail-oriented. This contract position with the Interactive Media Tech Team will manage mobile: web, video, apps and messaging. http://bit.ly/9UK66s (7/30)

JOB OPENING: DIGITAL MEDIA/Sesame Workshop/NY: Seeking freelance producers, production assistants, interaction, viz designers, QA managers to work on various digital platform projects. [email protected]  (7/29)

JOB OPENING: VP,  STRATEGIC SALES MKTG/Citadel Broad/NYC: 5+ yrs exp developing successful multi-media mktg campaigns. Oversee brand image strategy and mktg. materials execution. . [email protected] ref. NY 154 EOE/AA (7/29)

JOB OPENING: TV One Vacancies (4) TV One/MD: DIR, AFFL. MRKTNG; 2 REGIONAL SALES MGR FOR NE/SE reg & W/MIDWEST reg:  Req’s. sales/mrkting exp; WEB DESIGNER: mng. crtve devlp of online consumer comm. Visit: www.tvoneonline.com (7/29)

JOB OPENING: SR. WRITER-PRODUCER/Fuse/NY: Write, produce and edit promos for on-and-off air. Lead Editorial Creative for Creative Services. Must know Final Cut Pro, AVID a plus. Rez to [email protected] “SWP” in subj. (7/29)

JOB OPENING:  SR RESEARCH ANALYST/ABC Burbank: Min 2 yrs exp in Digital & TV research and software, strong written, PC & analytical skills, college degree req. Apply at: www.disneyabcjobs.com REQ ID:  256368 (7/29)

JOB OPENING: TV Host: QVC/West Chester, PA: Experience in hosting TV, radio, trade shows, live events, product demos or web. Must be energetic, intelligent enthusiastic, curious, sincere and credible. [email protected]   (7/29)

JOB OPENING:  DVLPMNT MANAGER/RSRCHR/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/cast & treatment writing. Res/Cov Ltr: [email protected]. 1+ yrs exp req’d (7/29)

JOB OPENING:  ACCT EXEC,DIGITAL SALES, NY,NY-WWE seeks experienced Digital AE w/ proven experience, established contacts, and excellent sales acumen. Competitive compensation & excellent benefits. Apply: http://wwe-careers.com/ (7/29)

JOB OPENING: RESEARCH /MTV Networks/LA:   MTV Networks has a few openings in Research for both Nickelodeon and MTV/VH1. Please apply directly to www.mtvnetworkscareers.com to check out the specifics. EOE/M/F/D/AAP (7/28)

JOB OPENING: FREELANCE DIG. PROJ MGR/PASADENA/CA: 5-7 yrs front end PM exp mngng websites, banner & email prgrms. Must be adept at proj prioritization & process mngmnt. Apply: https://home.eease.com/recruit/?id=514663 .No recruiters (7/28)

JOB OPENING: PRODUCTION MGR/BET Networks-NY: Oversee Creative Services projects ensuring completion on time and on budget; project timelines, deliverables, assignments, and budgets (5 yrs exp)-submit resumes to: [email protected] (7/28)

JOB OPENING: DIRECTOR AD SALES MARKETING/Hallmark Channel/NY: direct & implement advertising, direct mail, upfront, events. Min 7 yrs exp. Full posting & apply at www.hallmarkchannel.com (7/28)

JOB OPENING: RESEARCH MGR/CNBC-Englewood Cliffs NJ:reporting/strategic insights for digital media properties; maintain accurate/consistent audience. 3-5 yr web analytics/media/ad/mkting rsrch. Apply @ www.nbcunicareers.com #1229758(7/27)

JOB OPENING: ACCOUNT EXECUTIVE/NESN/MA: Develop new business & existing accounts utilizing NESN and NESN.com’s brand position. 2+ years of TV or cable ad sales experience to include new media sales. www.nesn.com (7/27)

JOB OPENING: DIGITAL SALES MANAGER/NESN/MA: Develop and enhance a new media sales strategy and execute the strategy. 5+ years experience in media sales 3+ years of internet sales experience www.nesn.com (7/27)

JOB OPENING: EXEC ASST/DISH Network/NY: Support 2 VPs Nat’l AD Sales. Proficient in Microsoft office, travel/expenses/office mgmt.Detail orientated. College degree req, related exp a +. Resumes to: [email protected] (7/27)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY:  PRODUCTION, FIELD, ART DESIGN INTERNS/Martha Stewart/NYC: Students MUST receive college credit; position is unpaid. Contact [email protected] (7/28) 

FALL INTERNSHIP CREDITS ONLY: SALES INTERN/NYC: Work closely with AE’s; gain knowledge of maintaining detailed paperwork, support Assistants utilizing basic computer skills to process orders. Resume and cover letter to [email protected] (7/24)

FALL INTERNSHIP CREDITS ONLY: RESEARCH INTERN/NYC: Research Intern: Gather research information, learn to read the rating books used for TV ad sales, attend meetings, complete audience tracking reports using Excel. Resume and cover letter to [email protected] (7/24)

Paul Newman advances to SVP/International Technical Operations with NBCU. Paul continues to be involved in growth for Universal Networks International and other technical operations for NBCU worldwide. Based in London, Paul reports to Ian Trombley, EVP/Technical Operations, NBCU.

Independent advertising agency, Deleon Group hired Gloria Johnson as Manager/Business Development. In her new role, Gloria is responsible for acquiring new business for the agency and is based in Los Angeles.

International production and distribution firm, Cineflix added Christina Wayne as President of the company’s newly-established scripted entertainment business, Cineflix Studios. Located in the company’s New York office, Christina will oversee Cineflix’s scripted programming projects in the US, the UK and Canada concentrating on long-running and returning TV series. Prior to this appointment, Christina was SVP/Scripted Series and Mini Series at AMC.

Michele Kessler is joining NBC Universal’s Integrated Sales Marketing (ISM) team as the next CMO in Residence as part of the program’s quarterly rotation. Michele, the former VP/Global Chocolate Strategy at Mars, Inc. begins her new position this month.

TV One appointed Kimberly Hulsey as SVP/Distribution and Strategy where she will lead distributor relationships with the goal to increase TV One’s distribution for its standard-def and hi-def networks. Kimberly will further develop strategy for broadband, on-demand and mobile platforms as well as enhancing marketing initiatives to meet distribution goals. Before taking on this position, Kimberly was SVP/Legal Affairs and Human Resources Strategy at TV One since January 2007.

Rich Goldman was selected as Executive Producer for Judge Karen’s Court, the new court series from Litton Entertainment launching September 20. Rich previously was EP of the first Judge Karen series. Dave Morgan, President/CEO of Litton also serves as EP for the new series which is taped in Los Angeles.

Entertainment Studios named Cat Santarosa as EVP/Executive Producer for the company’s 24-hour HD television network, MYDESTINATION.TV. Cat will manage all facets of the hi-def network which focuses on exotic destinations and luxury resorts. Cat additionally will continue as EVP/Executive Producer of RECIPE.TV. Entertainment Studios operates a total of six 24-hour HD television networks.

Courtney Burke takes on the new position as Managing Director/Senior Partner at Mindshare in the Client Leadership area for American Express. Before that, Courtney was SVP/Director of National TV at Deutsch.

International corporate trade company, Active International elevated four executives: Karen Gabor becomes EVP/Chief Media Operations Officer; Karen Brambani takes on new responsibility as SVP/Integrated Media and Business Development; Steven Natko is now SVP/Director of Media Trade; and Liz Margolis was upped to SVP/Director of Media Operations. All four work with the company’s Fortune 500 clients by developing and implementing media buying solutions.

ReelzChannel announced three personnel additions:

·         Rob Silvershein was hired as Consultant/Out-of-Home Ad Sales based in Los Angeles. Rob will continue to serve as President/CEO of EarlyPhase Media, a consulting company developed to help startup and early phase media companies gain revenue.

·         Katie Medinger joins the network as an AE based in New York City where she will work with advertising agencies, media buyers and planners as well as clients.
·         Rosalie Drake was added as Director/Ad Sales for the Western Region where she will be based in Albuquerque to manage the ad revenue in the Western US.

UVPHACTORY (UVPH), a production company specializing in branding, stereoscopic 3D design, visual effects and more tapped Executive Producer Paul Schneider and Creative Director Michael Darmanin.

Digitas North America restructured its North American offices giving Tony Weisman, Global Client Lead and President of the Chicago office additional scope in charge of the Boston and Detroit offices. Joanne Zaiac, President of the New York and Stamford offices will expand her duties to include oversight of the Atlanta office. Both Tony and Joanne report to Colin Kinsella, President, Digitas North America. Additionally, the company announced further promotions as Barbara Goose is now Executive Director of Boston and Detroit and will join Colin Kinsella’s North America management team. She reports to Tony Weisman. Kenneth Parks as SVP/Managing Director of Stamford expands his responsibilities to include Atlanta, reporting to Joanne Zaiac. Lange Taylor was upped to Managing Director of the Atlanta office, reporting to Kenneth Parks. Furthermore, Tamy Harms continues as Managing Director of the Detroit office, reporting to Barbara Goose.

Kip Spidell was recruited as President of BFS Film & Television Productions Inc. Kip joins BFS Film & Television after three years as a freelance producer and director and before that he was Head/Production at Ellis Entertainment. BFS Film & Television Productions Inc. is a subsidiary of BFS Entertainment & Multimedia Limited with headquarters in Toronto.

ABC News announced key changes with its late-night program Nightline as Bill Weir is joining Terry Moran and Cynthia McFadden as an Anchor. Weir has been with ABC since 2004, serving as co-anchor of the weekend Good Morning America in addition to covering global news and trends. Additionally, ABC News is losing Martin Bashir as Anchor on Nightline. Bashir is moving to NBC News/MSNBC where he will Anchor a daytime program on MSNBC and contribute to NBC News’ Dateline.

European-based Input Media, a sports production company, hired Steve Bennetts as Finance Director. Steve will be part of the company’s senior management team in charge of the finance group with responsibility over human resources and administrative activities.

National Geographic Channels Worldwide introduced a new global communications organization whereby promoting three:

• Cherry Yates was elevated to VP/Marketing and Communications for National Geographic Channels International (NGCI), where she will report to Russell A. Howard, who was additionally promoted to SVP/Communications Worldwide. Russell will continue to report to Steve Schiffman, President, NGC US.
• Victoria Kirker was bumped to Senior Manager/Marketing and Communications for NGCI where she reports to Cherry Yates and has responsibility for program publicity and talent management.

Susan Shipsky began a new position at Atlanta-based interactive agency, MaxMedia as VP/Business Development to manage new business opportunities for the firm. Previously, Susan was Executive Producer with Primal Screen.

PBS named Anne Bentley as VP/Corporate Communications, where she began her new position July 21. Anne heads PBS’ Corporate Communications area and will further develop and execute external and internal goals to support PBS’ strategic direction. Anne will also be PBS’ chief corporate spokesperson working in tandem with Paula A. Kerger, President/CEO and the executive team.  Anne joins PBS from AOL where she was SVP/Corporate Communications.

Effective immediately, Jeff Kapugi advances to COO with Tribune Interactive up from SVP/Representation. In his new role, Jeff oversees all operations for the company’s publishing, broadcasting and interactive websites.

Kathleen Burns Rohr begins a new position at Kinetic Content as COO. In her previous job at Pilgrim Films & Television, Kathleen was in charge of production for such series as Dirty Jobs, American Chopper, Ghost Hunters and The Ultimate Fighter.

This week, Tanya Hekimian started her new position as VP/Development with September Films, the production company behind TLC’s Mall Cops, A&E’s Billy the Exterminator among others. Tanya is based in Los Angeles.

J. Antonio “Tony” Canales was named VP/GM for Azteca America’s affiliate group, Una Vez Mas in the Houston market. Before this appointment, Tony was with Univision for the last nine years, most recently as VP/GM of KWEX-TV (Univision and KNIC-TV (Telefutura) in San Antonio.

Former Forbes Media executive, Elizabeth Wasden was tapped as Director/Communications for CBS News and its CBS Evening News with Katie Couric. Elizabeth’s appointment begins August 2 where she will create strategy and implement publicity for the network’s evening news program as well as CBS News specials. Elizabeth will report to Jeff Ballabon, SVP/CBS News Communications.

Michael A. Rosenberg, President/GM of Hearst Television Inc.’s KITV/Honolulu (ABC) is retiring from his position at the end of 2010. Michael has been in the local television industry for forty years and in his current position at KITV since 1995. Hearst Television will announce his replacement at a later date.

Later — John
 John Cox for Cynopsis: Classified Advantage
[email protected]
07.27.10

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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