Tuesday, July 14th, 2009

Cynopsis: DIGITAL


Good morning, it’s Tuesday, July 14, 2009, and this is your first early morning digital briefing. 

The competitive back-and-forth between Microsoft and Google continues as Redmond announced that its Google Docs-like, browser-based Office suite would be available for free to users from 2010. (Private beta testing began yesterday.) The software will tie in multiple functions including video editing and new collaboration tools across Word, PowerPoint, Excel, OneNote and Outlook, becoming a lynch pin for multiple Microsoft products and programs. Long a cash cow for Microsoft, giving Office away for free became inevitable after numerous cheap or free alternatives hit the market. 


Fox Latin American Channels
launched a new online video portal featuring more than 800 hours of premium ad-supported long form content in Spanish and Portuguese. The geo-restricted site, powered by Brightcove, is one of the first premium sites to feature U.S.-based TV programming in Latin American offering full episodes and clips of shows such as 24, Family Guy and Burn Notice from multiple News Corp. properties including 20th Century Fox, Fox, FX and National Geographic.
Comcast‘s authentication software must be coming along nicely if HBO is convinced it is secure. HBO and Cinemax announced it will be contributing some value-added content to Comcast’s On Demand Online trial accessible via Comcast.net and Fancast.com. The package will begin with 750 hours of movies and originals including full-length episodes of True Blood, Hung, Entourage, The Wire, Curb Your Enthusiasm and The Sopranos.
Lifetime Digital announced that daily traffic to myLifetime.com increased by 19% since the launch of its new Project Runway minisite last week. The site features home tours of the show’s designers’ studios, digital portfolios and a sampling of the more than 500 video clips that will posted from the new season, premiering on Lifetime on Aug. 20.
As part of a promotional campaign for season 3 of AMC’s Mad Men, Variety.com has launched a preview of its digital archives service, providing pdf versions of several issues from the years 1960-65. (Ronald Regan is lauded for helping to end a SAG strike on the cover of the April 19, 1960 edition.) The daily is in the process of scanning and digitizing its entire back catalogue and will launch a pay service early next year, searchable by keyword and date.
DIY Network is breaking ground on its third season of Blog Cabin on Aug. 20. Nearly 4 million votes were cast since January to determine the design of the mountainside vacation home.


is marking the 20th Anniversary of the founding of the web by producing an “open source” documentary with World Wide Web inventory Sir Tim Berners-Lee. With a working title of Digital Revolution, the project will utilize crowdsourcing techniques to give users early access to rushes, planning and content. The 4-part series, a co-production with Open University, is slated to air next year on BBC Two. Speaking at a BBC-sponsored event called to announce the project, Berners-Lee called for a renewed openness for the web. He said the internet should be “like a white piece of paper,” not be controlled, censored or intercepted by government, media or corporate interests.
Call for Content: Scripps’ new foodie website Food2.com is launching a UGC video contest with MySpace and sponsor DeLallo Authentic Italian Foods. Upload a short film that embraces “the spirit of Food2.com” by Aug. 15 for chance to go to the New York City Wine and Food Festival in Oct.


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Microsoft is pitching its digital ad agency Razorfish to the five major agency groups WPP, Omnicon, Publicis, Interpublic and Dentsu as way to strengthen its relationship and popularize usage of its software and services, per the WSJ. The company is promoting a deal that would include a long-term commitment to utilize Microsoft’s technology, software and advertising assets. One of the last remaining major digital agencies available for acquisition, Razorfish is seen by the holding companies as a way to significantly boost digital revenues.
Following the rapid proliferation of smartphone-based rich media advertising, the IAB released its first-ever Mobile Buyer’s Guide providing a concise overview of the current U.S. mobile advertising market. The primer, which concludes with a handy directory of the IAB Mobile Committee Members who worked on the guide, includes:

  • audience breakdown and specific advertising options for reaching those segments
  • key definitions in mobile display and messaging campaign metrics
  • an overview of how to buy mobile display and messaging campaigns
  • an explanation of common short codes and methods for activating mobile campaigns from traditional media campaigns
  • a series of examples across different types of mobile advertising executions

and Fox International Channels struck a multi-territory partnership under which FIC will manage local advertising, marketing, and promotion across a number of territories including Argentina, Brazil, Spain, Italy, Poland, Mexico, and Turkey. MySpace advertising and local sites in Brazil, Argentina, Spain, Italy, Poland, Mexico, and Turkey will remain active through the partnership.


Shares of Netflix increases by over 7% on Monday on rumors that Amazon may purchase the company to shore up its position in digital content distribution. Netflix, which both rents physical DVDs online and streams content to PCs and other devices via the web, is no stranger to such rumors but is no longer a cheap target.
ION Life signed a web-exclusive content deal with How-To video portal Howcast.com to share short form digital videos.


As advertisers and media buyers call for better measurement standards and practices on the web, Nielsen announced that it has dramatically beefed up its web measurement panel – increasing its sample size by more than 8 times. Nielsen says it is now able to report on 30,000+ sites to provide more accurate measurement of individual demographic groups such as Hispanics, cell phone only households, teens, etc. Internet audience measurement data reflecting the new panel is now available with the July 11 “data of record” release of Nielsen’s NetView, VideoCensus, search and online retail measurement services.
Interactive marketing will near $55 billion and represent 21% of all marketing spend by 2014 as marketers shift dollars away from traditional media and toward search marketing, display advertising, email marketing, social media, and mobile marketing, according to a new Forrester Research study.
Top 10 Parent Companies/Divisions – June 2009
Parent                  Unique      Time Per 
                          Audience      Person  
                          (000)    (hh:mm:ss) 
Google                155,606     2:31:08  
Microsoft             139,099     2:12:20  
Yahoo!                134,304     3:15:55  
AOL LLC                92,705     2:43:10  
News Corp. Online  90,308     1:54:59  
Facebook               87,254      4:39:33  
InterActiveCorp      67,283      0:20:05  
eBay                      67,208      1:17:59 
Apple Computer      59,663      1:19:33  
Amazon                  59,552      0:25:41 
Source: Nielsen NetView
Top 10 Web Brands for June 2009
Brand                        Unique       Time Per  
                                Audience       Person   
                                  (000)       (hh:mm:ss) 
Google                      147,778       1:48:58   
Yahoo!                      133,139       3:15:59   
MSN/WdsLive/Bing    111,352        2:02:11   
Microsoft                    96,071        0:49:50   
AOL Media Network     92,705        2:43:10   
YouTube                     87,686       1:12:57  
Facebook                    87,254       4:39:33   
Fox Interactive Medi    72,724       2:14:21   
Apple                         59,663       1:19:33   
Wikipedia                   54,867       0:17:05   
Source: Nielsen NetView


That was fast. TwitVid, one of the start-ups that provide video services to Twitter users, launched its own iPhone app for the video-enabled 3GS model yesterday. Record and post videos, insert a tweet then instantly post your message to your Twitter account.
Another popular Twitter client, Seesmic, launched a web-based version of the Seesmic desktop application featuring support for many of the same features including the ability to view threaded message conversations in your direct message interface. The start-up also added a couple of new features to the client version, including an improved interface that enables use of the sidebar to toggle between accounts, userlists and searches.
South Korea-based LG Electronics will launch an online app store today initially focusing on the Asian market per Reuters. The company plans to expand it to Europe and South American by year end but has no plans to open it to U.S. users.


Internet TV services provider Move Networks, the company powering the video player in Comcast’s On Demand Online trial, named former President and COO of DirecTV Roxanne Austin as its new President and CEO, effective immediately. Since 2004, Roxanne has been President of Austin Investment Advisors, a private investment and consulting firm focused on new media and technology.
NBCU’s iVillage named Susanna Schrobsdorff, Charlie Rogers and Elizabeth Zack to key posts on its editorial team. Susanna will take the post of Executive Editor; Charlie assumes the role of Managing Editor; and Elizabeth will serve as Editor for iVillage’s Family-themed content. All three will report to Chief Content Executive Angela Matusik, who recently joined iVillage from People.com.


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Now trade journalists aren’t the only ones who may feel compelled to get up early on Emmy Nomination day. The Academy of Television Arts & Sciences will stream the 61st Primetime Emmy nominations live on its new consumer-oriented website Emmys.com from 5:40 am. PT on Thursday, July 16. With Emmys.com, designed by digital agency Playground Group and web development firm Metal Toad, the Academy finally has a public destination that can serve as a year-round resource for news, history and fun assets like behind-the-scenes footage at awards shows the group has collected for years. Social media feeds publish updates to Twitter and Facebook and links to Emmys.tv and the Academy of Television Arts & Sciences Foundations’ emmytvlegends.com will integrate a wealth of interviews with past legends. The site is the result of the Academy’s conscious decision to go beyond what the alternating networks do each year and take a more hands-on approach to marketing the Emmys itself, according to Brian Seth Hurst, Second vice Chair of the Television Academy Board of Governors and current head of its marketing committee. The Academy also plans to look into streaming the awards themselves after the current broadcast agreement expires in 2010.

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: SR CREATIVE EXEC ON-AIR PROMOS/WB Telepictures Prods/Burbank CA: Oversee branding, positioning & creative dir for promo dept for TV shows, websites, new show launches & dvlpmnt projs. Apply: careers.timewarner.com (7/28)

JOB OPENING: SUPPORT SPECIALIST/Invision Inc/NY: 2+yrs Media Ad Sales, initial contact for clients, problem determination & resolution, track & identify software fixes, good communication& writing skills Apply [email protected] (7/28)

JOB OPENING: RESEARCH PROJ. MGR-FREELANCE/Disney ABC TV Group/Burbank: Supp. ABC rsrch -surveys, focus grps, etc. Track/Analyze ratings. Min 3 yrs in TV res. req. Nielsen Galaxy Explorer req. Apply: [email protected] (7/28)

JOB OPENING: VP, NETWORK-COMEDY/ABC/LA: Must have 7+ years of network, studio devlpmnt or current programming exp; ½ hour scripted from pitch to pilot; parent/ maintain current series. Apply www.disneycareers.com Req #201321 (7/18)

JOB OPENING: VP, NETWORK-DRAMA/ABC/LA: Must have 7+ years of network, studio develpmnt or current programming exp; 1 hour scripted from pitch to pilot; parent maintain current series. Apply www.disneycareers.com Req #200287  (7/18)

JOB OPENING: SR. ONLINE AD SALES EXEC/ Mindspark Interactive ( www.mindspark.com )/NYC: Grow & manage online ad sales for our most popular & engaging brands on the web. E-mail resume to:  37681-JB–[email protected] (7/18)

JOB OPENING: COORDINATOR/MGR, DIGITAL VIDEO PRODUCTS/Nickelodeon/NYC: 2-5yrs exp w/ oversight/grown of Nick’s digital video business initiatives across various platforms + EOE/M/F/D/AAP. Apply www.mtvncareers.com (7/17)

JOB OPENING: EXP’D FIELD DIRECTORS/STORY PRODUCERS/EDITORS/NYC: A highly successful cable reality series is seeking experienced only. Reality show experience a must. Send resumes to: [email protected] (7/17)

JOB OPENING: VP, STRATEGIC MARKETING/Oxygen Media/NBCU/NY: lead a team in long-term strategic multiplatform initiatives to generate ad sales revenue. BA &10 yrs sales marketing exp. www.nbcjobs.com job#1062172 (7/16)

JOB OPENING: PUBLICIST /Telepictures Prods/LA: Publicist for TV project. News bkgd & exp on assign desk a must. Pitch/secure stories/content. Write/distrib releases. Fast paced enviro. 5-8yrs exp Res: [email protected] (7/16)

JOB OPENING: SR MANAGER, INTEGRATED MARKETING/Nickelodeon/NYC: 5+yrs mrktg/sales exp. in mrkting/ad agency in Ent/Media, Strng Acct Mgmt exp, Stng Project Mgmt skills Digital A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (7/16)

JOB OPENING: DIRECTOR, INTEGRATED MARKETING/Nickelodeon/NYC: 8+yrs mrktg/sales exp. in mrkting/ad agency in Ent/Media, Strng Ideation/Acct Mgmt exp, Stng Projct Mgmt skills, Heavy travel EOE/M/F/D/AAP. Apply www.mtvncareers.com (7/16)

JOB OPENING: PROMO WRITER/PRODUCER/EDITOR/2C Media/Miami Beach: Develop promo campaigns for major nat’l networks. Strong writing, conceptual, and promo exp a must, edit a plus! Co info @ 2cmedia.com. Contact: [email protected] (7/16)

JOB OPENING: VP PROGRAM EXEC/NY: Heavy scheduling & promotions exp with kids/teens audience a must. Online exp a plus. Send resume: [email protected] (7/15)

JOB OPENING: DIR. PROGRAMMING/DIY/KNOXVILLE: Manage all aspects of commissioned shows. Strong writing/story editing, field producing skills req’d, reality TV exp a+. 3 yrs TV prod exp for cable nets req’d. www.scrippsnetworks.com (7/15)

JOB OPENING: DEVELOPMENT EXEC/SAN FRAN: Head of doc & reality development at established prod co. Previous writing/sales/sizzle reel production exp. a must. Apply to: [email protected] (7/15)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: MKTG/ON-AIR/ Fox Reality Channel/LA: Fall intern-mktg & on-air promo depts. 3 days,15-20 hrs/wk. Majors: Mktg, Adv, PR/Comm, TV/Film. Skills: Writing & computer; On-Air Pro/Avid a plus. [email protected] (7/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: With 7years of TELEVISION ADVERTISING SALES experience with major media broadcasting companies in NYC and Dallas, I am seeking a Local/National Media Sales position. Contact me at [email protected] (7/28)

SITUATION WANTED: RESEARCH DIR/STRATEGIST – See what 20+ yrs media, Nielsen, Hisp, research, sales, presentation experience can do for you.Email: [email protected] (7/28)

SITUATION WANTED: FIELD PRODUCER / DIRECTOR, NYC BASED: 8 yrs. experience in reality and doc series. Exp. on Sony Z-1 cam. Bi-lingual (Eng & Span) Available for work immediately. Contact: [email protected] (7/28)

SITUATION WANTED: Seasoned special sales/sub rights publishing pro is searching for the next great opportunity in children’s media, licensing or product development. Creative, strategic and conceptual seller. Email: [email protected] (7/28)

SITUATION WANTED: Experienced ENTERTAINMENT/IP ATTORNEY/NY with in-house television/music exp drafting/negotiating various types of contracts. Seeking in-house or law firm opportunity. [email protected] (7/28)

SITUATION WANTED: STORY PRODUCER/EDITOR – FIELD PRODUCER/DIRECTOR/LA: 10 yrs exp. from conception to final edit in Reality TV, Film, New Media & Video Production. Seeking next great project. [email protected] (7/28)

SITUATION WANTED: Emmy award winning doc producer/director/exec producer . 20+ years experience: history, music, public affairs, doc reality for PBS, BBC, A&E, Nat Geo etc. Great international co-pro experience: [email protected] (7/28)

SITUATION WANTED: Recent college graduate with 3 years of AD SALES EXPERIENCE in the media industry such as CNN, and Com Radio. Please feel free contact me via email at [email protected]     Located in NYC (7/18)

SITUATION WANTED: PRODUCER/EIC/PROD MGR/LA: 10+ Yrs Industry Experience. TV/Web/ Industrial. Seeks long term full time position. Camera and FCP savvy.  Package deal. On schedule and under budget! Contact – [email protected] (7/18)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (7/17)

SITUATION WANTED: EMERSON GRADUATE/LA reliable and intelligent available full-time for any paid position. FCP, Film, Digital, Experience in Live Radio. [email protected] (7/17)

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (7/17)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: immediate start. Please contact [email protected] (7/16)

SITUATION WANTED: Talented ENTERTAINMENT MARKETING PRO/LA: Ready to hit the ground running! Email for resume [email protected] (7/16)

SITUATION WANTED: PROVEN BRDCST EXEC: 28 yrs exp in the Cable Broadcasting industry –all aspects of Sales Operations, Traffic, Scheduling, Log Management. Seeks opportunity to contribute experience. Email: [email protected] (7/16)

SITUATION WANTED: Freelance celebrity MAKEUP ARTIST based in NYC/TRI STATE AREA: Television. Print. Film. Beauty. Bridal. Contact: [email protected] www.RosinaBella.com (7/16)

SITUATION WANTED: College graduate with Bachelor’s Degree in Electronic Media and Film. Efficient in audio and video productions. [email protected] ; 908-268-2078 (7/16)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info:   www.ChaztizedMedia.com (7/15)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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