Tuesday, January 8th, 2008

Cynopsis: DIGITAL


Good morning, it’s Tuesday, January 8, 2008, and this is your first early morning digital briefing, coming to you from the CES convention in Las Vegas.

Yahoo! CEO and “Chief Yahoo” Jerry Yang unveiled two major initiatives brewing at the portal, one currently in beta and one still in the works. Yahoo Go 3.0 represents a major upgrade of the company’s mobile web surfing platform that will improve navigation and interoperability and open up the platform to third party developers. MySpace, MTV News and eBay have already agreed to develop widgets using Yahoo APIs. Further off is an initiative to also open up Yahoo Mail to third-party developers.


Jeopardy! aims to be the first nationally syndicated show to be taped at CES this week as the Sony Pictures Television quiz show gears up to celebrate its 25th anniversary. SPT is constructing a special stage on the show floor where at least ten episodes will be taped before a live audience, including the annual Tournament of Champions show and a special celebrity edition.
SPT also signed an agreement with YouTube to launch a selection of ad-supported channels on the video sharing site, featuring classic TV episodes, outtakes and other goodies. The condensed-format Sony Minisode Network is first up to launch.
CNBC and The New York Times struck a deal to share digital content in the areas of business and technology, including finance, economics, money management and personal finance. CNBC will provide content and multimedia features from CNBC.com to NYTimes.com and The New York Times will provide print and online coverage from the newspaper and its Web site to CNBC.com.
ESPN launched a channel on the wireless and broadband MobiTV platform featuring live simulcast sports events, breaking sports news and mobile-exclusive programming. ESPN Mobile TV also sources content from ESPN staples such as Mike & Mike in the Morning, First Take, Pardon the Interruption, Rome is Burning and Around the Horn .
Verizon Wireless, Warner Bros. Television and Fox have put together an ambitious multiplatform marketing campaign to promote Fox’s Terminator: The Sarah Connor Chronicles. The campaign includes exclusive videos and a mobile game on Verizon’s V CAST service as well as a Terminator microsite on Fox.com. Verizon and Fox will also host a red carpet event at the ArcLight Cinerama Dome in Hollywood on Jan. 9.
CNBC.com launched a new “CES Stocks to Watch” feature profiling 95 companies, the stock prices of which may be affected by news released at this year’s show. The site is also offering extensive CES coverage, including a blog

by The Big Idea host Donny Deutsch.

BusinessWeek.com has launched its new Lifestyle Channel featuring Autos, Real Estate, Travel, Executive Health and Living Well sub-channels.
Multiplatform network BlueHighways TV is now available on the faith-based Sky Angel IPTV service. 


A group of impatient investors led by Jana Partners and including Alex Interactive Media, Spark Capital, Velocity Interactive Group are seeking to wrest control of online tech publisher CNET Networks. Citing underperformance, the group plans to nominate 7 new CNET board members and increase the size of CNET board from 8 to 13 seats. CNET issued a statement claiming such a move would violate company bylaws.
A new socially oriented music technology standard called Jook was unveiled at the show yesterday, enabling iPod users to interact with and share playlists & recordings with users of rival MP3 players such as Microsoft’s Zune. Jook is a subsidiary of Carlsbad, Ca.-based Razer.


announced plans to counter DirecTV’s HD push by launching three new satellites in 2008 to give it the capacity to offer 100 HD national channels as well as local HD feeds in up to 100 local markets. EchoStar also announced a new partnership with interactive TV developer BIAP to deliver Glassbooth Interactive Political Content to Dish subscribers through the “Dish Decision 2008” election portal, polling subscribers on key issues.
Panasonic unveiled a new portable DVR product that Comcast has signed on to offer to its subscribers, giving cable subscribers portability and media playback capabilities in a single device. The small DVR/DVD player features a 60 GB hard drive, a 8.5″ folding LCD screen and stereo speakers. Panasonic is saying the first units will be ready to roll out in early 2009.
DivX announced an agreement with D-Link to launch an HD Media Player in the U.S., delivering videos, photos, music and other online content from a PC to a home TV. DivX also signed 4 new content partners to its DivX Connected Platform: Veoh Networks, Jaman, Vuze and Next New Networks.


A new custom study by NielsenConnect found that 64.6% of 18-34 year old “technologists”  consumers who define themselves as early adopters  engaged with Sony properties. NielsenConnect combined existing database information from both the National People Meter (NPM) and Local People Meter (LPM) services, website visitation information from Nielsen Online, cellular and wireless information from Claritas’ Convergence Audit and high definition usage and behavior from Nielsen’s HD Study to obtain a comprehensive view of Sony’s reach.
The fastest growing online retail category during the 2007 Holiday Season were video games, consoles & accessories, according to ComScore. Sales jumped 129% vs. the 2006 holiday season, with popular consoles like Nintendo Wii and Sony PlayStation and games like Halo 3 driving sales in the category. The heaviest spending week during the season was the week ending December 16, with $4.7 billion in online sales, edging out the week ending December 9, which saw $4.6 billion.


Former VP of ESPN Digital Media Sales John Zaccario joined GSN as SVP/Advertising Sales. He will oversee advertising sales for all of GSN’s media assets, including its 66-million subscriber television network and its online games portal, GSN.com.
Reality production company Evolution Media (Formerly Evolution Film & Tape) formed a new multiplatform division, promoting Alex Baskin to the newly created position of VP/Development & New Media. He will continue to report directly to President Douglas Ross and be based in the company’s Burbank offices.
David Sheehan has joined the CNN News Services executive team as VP/CNN Content Licensing and Sales. He will oversee CNN ImageSource, CNN Worldwide’s content and stock footage licensing business.
Gary Krakow, formerly of MSNBC.com, has joined TheStreet.com‘s editorial team as Sr. Technology Correspondent. He is filing videocasts from CES.
upped Dan Shelley to Director of Digital Media, effective immediately. In this new post, Dan will oversee sales and editorial content for WCBSTV.com and the station’s other digital content delivery platforms.
Digital multiplex network .2 Network appointed Lee Leddy as SVP/Network Sales; Marlynda Salas Lecate as VP/Network Sales; and J. Stuart Stringfellow as Network Sales Consultant. The company also announced it would make its first appearance at NATPE this month.
Sweden-based Stardoll named Shant Tutunjian to the position of Integrated Marketing Manager.


Here are a couple of CES blogs for harried show-goers. Boothtruth.com describes itself as the CES Undercover Blog, featuring nuts and bolts advice including transportation tips, free swag pointers, aftershow party tips and hints of where to find free WiFi access. Even NBCU got into the blogging act with its NBCUatCES.com/blog, produced by NBC Agency Manager of Digital Media Jon Accarrino, right from the NBCU booth.


Correction: The Nielsen SoundScan report cited yesterday pegged overall music sales at $1.37 billion. This should have read 1.37 billion units (including almost 845 million digital tracks.) Also the “n” was left off of Engadget.com (although the hyperlink was correct.) We regret the errors.


Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

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JOB OPENING: DIRECTOR OF PROMOS DEV/TBS/TNT/truTV (NY): Must have min 7yrs of exp in promos/mkting, advertising.Develops partnership strategies, client proposals & presentations. Apply via www.turnerjobs.com, Req#  92623. EOE (1/15)

JOB OPENING: ACCOUNT EXECUTIVE-PR AGENCY/NYC: Toys and kids’ entertainment. 2-4 years consumer-product PR experience, major media/blog placements ideal. Resume, cover note, salary requirements to: [email protected]. (1/15)

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JOB OPENING: SALES ASST CABLEVISION/WOODBURY NY: 2+ yrs exp in mrkt, adv or bus related field.  Assist VP and Sales team. Strong Excel and Powerpoint skills. See full posting and apply to www.cablevision.jobs req 4906BR  (1/15)

JOB OPENING: MANAGER, ONLINE SALES RESEARCH/Disney/N. Hollywood: 5 yrs + Media/Online research supporting online ad sales. Exp working w/ mult 3rd party rsrch tools. APPLY: www.disneycareers.com search for JOB ID: 132016 (1/15)

JOB OPENING:  VP, DIGITAL MEDIA MKTG/NYC Brdcstg Co:  Strategic integrated exp: ecom, wireless, online, ITV-mktg/adv/branding tactics.  Sal: six figures. Resume to:  [email protected]  (1/12)

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JOB OPENING:  VP, DIGITAL MEDIA MKTG/NYC Brdcstg Co:  Strategic integrated exp: ecom, wireless, online, ITV-mktg/adv/branding tactics.  Sal: six figures. Resume to:  [email protected]  (1/12)

JOB OPENING: AD SALES RESEARCH ANALYST/Sr. ANALYST/Nickelodeon/NYC: 2+ yrs exp. in media; Strong PC skills, Galaxy Explorer, NPOWER & Market Breaks; Familiarity w/ NetRatings, @Plan, Ad Relevance. EOE/M/F/D/AAP apply  mtvncareers.com (1/12)

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JOB OPENING: RESEARCH ANALYST/MTV Tr3s/NYC: BS/BA. 1+ yrs exp resrch/data analy cable/brdcast. Exp w/ Nielsen (Explorer, NPower,  MarketBreaks, etc). Str analytic sk. Bi-ling Spanish a +. EOE/M/F/D/AAP. Apply www.mtvncareers.com (1/9)

JOB OPENING: MEDIA RESEARCH ANALYST/Outdoor Channel/CA: 2+ yrs research experience in a media, market research or agency setting. Resume to: [email protected] (1/9)

JOB OPENING: COORDINATING PRODUCER/NY: Mng editorial content. Update homepage w/breaking news, assign & edit stories. Req’s 3 + yrs exp, excellent news judgment, web & news writing skills.  Apply @ disneycareers.com Req #135114 (1/9)

JOB OPENING: COPY EDITOR/NY: Edit print pieces for accuracy. Rsrch & fact check articles. Major news exp req’d. Must have familiarity of AP Style and Web prod skills. Apply @ disneycareers.com   Req #135187 or search for ABCNews.com (1/9)

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WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

INTERNSHIP CREDITS ONLY: CEO Intern: “5 Students. 1 Willing Business. An 8 Wk Takeover. And the footage to prove it all.” Looking for 2 interns to help w/ pre-prod & plan’g for an exciting new r-TV show. Apply now: ceointern.com/jobs  (1/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED:  COPYWRITER/PR / SCRIPTS:   Award-winning writer delivers compelling, fresh, fun content.  Ads for all media that generate results.  Quick turnaround. [email protected]  Website www.mintzwords.com (1/15)

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SITUATION WANTED: ADVENTUROUS CABLE PRO: Proven Brand-Builder. (2 start ups Celeb/music). Idea Generator. Series/show runner. Creative Leader. “Impressive resume.” “Smart, dedicated.” NY/NJ/PA [email protected] . (1/12)

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SITUATION WANTED: REALITY SHOWRUNNER/PROD: Makeover, Docusoap, Lifestyle, Competition/House formats. Resonant leader, excellent writer/director, creative, always on time and on budget. [email protected] (1/10)

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E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

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