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Cynopsis: Classified Advantage 01/04/11 Good morning – it’s Tuesday, January 4, 2011, and this is your weekly issue of Cyn opsis: Classified Advantage! “Some people have a way with words, some people have not way.” –Steve Martin As any good comedian knows, the use of words, particular words, is very important. Word choice can make a joke a dud, or a home run. Not convinced? I was so ugly when I was born, the doctor slapped my mother. or I was so ugly when I was born, the doctor yelled disparaging remarks at my mother. Same when interviewing, you have to choose your words carefully. Slang is always a bad idea, dude. Not industry jargon, but slang. Anytime I go to a restaurant and the waiter approaches by saying, “What can I get youse guys?”, I cringe and despite my better intentions, I make judgements. So will interviewers, but they won’t cringe. It is their job to pick the best people possible for the job. Using slang will make their job easier, by immediately dismissing you, if not physically, certainly mentally. Before an interview, (I have mentioned this many times before), record yourself answering questions. Nobody notices the hmms and errs they themselves say, but everyone listening does. Work on getting rid of them, practice and then practice some more. Don’t worry about a little silence after being asked a tough question, it demonstrates that you are thoughtful. Don’t refer to younger people within the industry as kids, it shows a lack of respect. Even worse, referring to women co-workers as girls! It may seem harmless to you, but many interviewers will see you as someone who has a problem working with women, even the babes. See, even a compliment can come off badly! Make your statement quantifiable. “I try my hardest,” sounds like a person who just can’t get the job done. “My sales have exceeded company expectations for the last four quarters,” is a statement an interviewer is thrilled to hear. Before an interview, write down all your successes, and then write them again, making each one quantifiable. Memorize and use them. Never talk negatively about another company or past co-workers. No one wants to work with that guy. While I don’t agree that cursing is the surest sign of a lazy mind, during an interview, it is never, ever appropriate. Some interviewers, while talking tangentially, might curse. Don’t take the bait. This can be used as a ruse to determine how you will be communicating with other workers. Keep it clean. Stay away from high drama words, like crisis. Unless it really was “reported on the news” crisis, don’t use it. Use of such words can leave an impression that you don’t handle tough situations well. Irregardless, stay away from such words. Oh yeah, and don’t use made up words like irregardless. It’s not a word. Don’t use literally, very popular with younger workers, unless you mean, “literally”. Unless you were at work for an actual 24 hours in a row, day after day, don’t say you literally worked 24 hours a day on a project. Crossing the Danube? I have a friend who really thought the saying was, ” I have crossed the Danube,” meaning the point of no return. If you are going to use a metaphor, (or is it an adage or an idiom? I don’t know so I won’t be using it in any upcoming interviews), make sure you use it properly. By the way David, it’s “Crossing the Rubicon!” Did you know that incline means a change in slant, either up or down? Therefore a downward slant can correctly be called an incline? Neither does the interviewer, so don’t try to educated them on the obscure meaning of a word. You’ll sound pretentious. On the other hand, you don’t want to use words incorrectly, so; nonplussed means utterly perplexed, bemused means bewildered plethora means too much of something, peruse means to read with great care, and pristine means in its original form, not perfect or unblemished. Make sure you know how to pronounce the words you are using. I, myself, once said “hyper-bowl” rather than hyperbole. I know, embarrassing. The English language is tough, so my best advice, go with what you know. Nest Issue: The Importance of Speech Writing If you have any specific questions or topics of particular interest you’d like our Experts to address, please let me know! You can reach me – John Cox – directly at [email protected] . We are always on the look out for more Experts to advise our readers – if you’re a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at [email protected] .
~ ACTIONABLE EXPERT ADVICE ~
Defining Career Goals and Making Choices by Mary Kate Wedel and Diane Allen Did you ever wonder what it meant to really be empowered? There are so many perspectives on this topic. Merriam-Webster defines empowerment as: “to give official authority or legal power; enable; to promote the self-actualization or influence of.” We often think of empowerment as someone else giving something to us. From this day forward, you can change that perspective. You can empower yourself. If we wait for others to empower us, we are not in control of our destiny.
If you find yourself feeling submissive about something unreasonable, recall these empowerment principles. They should help keep you balanced and in control of your future. Mary Kay Wedel and Diane Allen are seasoned executives, coaches, trainers and the Managing Partners of Choice Leaders Consulting Group LLC ( www.choiceleaders.com ). They offer comprehensive Leadership Development Programs and Executive Coaching for Management Teams and Senior Leaders focused on strategic thinking, communications and coaching skills. If you have any specific questions you’d like our Experts to address, please email them to me, John Cox at [email protected]. Are there any new social sites that businesses are looking at now, more than LinkedIn, Twitter or Facebook? There are many business oriented networking sites in addition to LinkedIn, Facebook, and Twitter. Before you decide on which sites are best for your goals, consider your brand- personal or professional. Whether you are looking to recruit candidates for your business, seeking another position, or if you are a sales professional, be clear on how you want to be known. Part of building your professional brand is to build a presence so that those with whom you want to connect can find you easily online. Following are several other business oriented social networking sites to consider: Networkingforprofessionals.com,was started by a group of professionals who saw the limitations of traditional networking. It is an alternative to building business contacts, quickly and efficiently by combining online networking with face-to-face meetings. There are branches in New York City, Los Angeles, Atlanta, Boston, Chicago, Phoenix, Miami, Ft Lauderdale, Dallas, San Antonio, Houston, Philadelphia and Long Island and they continue to add more cities. Ryze.com is a business social networking site with a special focus on the entrepreneur. Individuals can use Ryze to build a personal network and companies can use Ryze to create a business community. Founded in 2001 it was one of the first social networks. Talkbiznow is a comprehensive interactive business networking site for business professionals. By displaying how each member is connected to any other member, it visualizes the phenomenon of how a social networking site connects members. This site was launched by co-founder and CEO Martin Warner and Executive Chairman Martin Parker. Warner is also a film producer and angel investor and the founder and Chairman of Cabo Films, an independent motion picture and documentary feature company. Video resumes seemed to be a big thing for a while and then disappeared. Are they still around and are they useful if your looks are not important to the job? Contrary to its name, a video resume was not your resume on video – it was a sales pitch to entice the employer to take a look at your “real” resume online. Video resumes were supposed to offer both a time savings and a new dimension to candidate evaluation for employers and recruiters- a new perspective to an old face — the paper resume. From an HR perspective going through videos took more time. What we have found, like many new concepts the original purpose of the video resume did not work but video did not disappear- its use is just different. Video is more about the second look than the first look. If an employer is interested in you they may be checking you on Facebook or LinkedIn. Having a video may be just the added exposure you need to get yourself an interview. From an advertising standpoint, faces generate more trust. But bad advertising (poor lighting, strange angles, bad acting) can do more harm than good. With that said, if you think that a video will contribute to helping you get a job (regardless of your looks) – educate yourself to produce as high a quality video as you can and use it to complement your overall job search tools. Mary Kay Wedel and Diane Allen, Choice Leaders Consulting Group LLC ( www.choiceleaders.com ), specialize in comprehensive Leadership Development Programs and Executive Coaching. Have a question for our experts? Send it to [email protected] A CYNOPSIS MESSAGE
Classified Ads in our Daily Publications provide you with
Job Advertising Impact: DIRECT CONNECT: Deliver your message by 5:30 am every morning.THE RIGHT ENVIRONMENT: The #1 TV & Entertainment source for classifieds – a major resource for job seekers (and non-seekers!) REACH: Each classified ad reaches over 100,000 subscribers DAILY! IMPACT: Job Ads in Cynopsis get responses and results! To begin your search for the most qualified candidate or employment opportunity,
oversee current series, as well as bring in new projects.
Executive In Charge
MTV Networks Santa Monica CA http://www.mtvnetworkscareers.com / OTHER INDUSTRY JOBS OF INTEREST … closely monitoring DCI Networks’ ratings and demographic performance with focus utilizing Media Research systems and syndicated reports support frontline sales AE and Managers in prospecting, development, proposal, maintenance and post analysis of the ad sales process take information from ad partners and incorporate it into successful pitches and original network content. handle business and legal affairs matters across various VH1 and Logo departments, with a special focus on development and production participating in test efforts with a focus on End-to-End (Integration) and User Acceptance Testing in various systems write copy, concepts and pitches for Spike as assigned by Spike Editorial Director. Including but limited to: on-air promos, promotions marketing concepts, spots, ad copy, off-air copy develop original concepts, scripts, ideas and pitches that reflect Comedy Central’s sense of humor for solid execution of spots act as Production liaison between outside Producers and in-house Production Executives select current and development projects as directed act as Production liaison between outside Producers and in-house Production Executives select current and development projects as directed manage all in-house events and meetings for Viacom, MTV Networks, Paramount Pictures and BET leading a strategic planning team of six in the day to day support of CNN Digital Sales assign, produce and research photography for feature stories and front of the book sections manage the hiring process and program implementation and development for HBO’s Summer Internship Program for undergraduate students a liaison between development and execution for truTV, with a concentration on the movie studio business responsible for all facets of production responsible for creating, developing and managing content consistent with defined product goals for ESPNRISE.com; Responsible for all ESPNRISE.com sport editors and writers develop and execute the unique espnW voice, sensibility, and brand personality, establishing content priorities across our digital assets maintains contacts for athletes, coaches, managers, team executives, celebrities, agents, publicists and other representatives direct vendors and clients on Consumer Products and licensing opportunities. Ensure brand aesthetic/integrity throughout the creative process responsible for on air design projects within the Marketing department of USA Network support the VP of Research in the creation of the reports, analyses and marketing materials produced by the Research Department attend client meetings to understand partner goals and objective collaborating with Pricing and Planning, IT, Sales and external partners to design and deploy the functional requirements and logic of the first cross-platform advertising industry sales and reporting system lead the Digital Ad Sales planning and account management teams for the entertainment sites in the NBCU portfolio. creation of detailed analyses, reports, presentations and marketing/sales materials covering NBCU’s portfolio broadcast and cable processing of inventory related requests responsible for the oversight of all advertising campaigns for CNBC.com generate maximum exposure for USA digital and marketing initiatives on all original programming and brand campaigns develop and lead the execution of communication strategies that increase the awareness and relevance of the Bravo brand for a mass audience, while promoting the overall network’s business help guide the overall editorial strategy for the Syfy Digital Network as well as oversee day-to-day editorial operations for our sites initiate, plan and supervise all phases of production from pre-planning to completion, comprised of on-air spots, sales and presentation tapes, print materials, United Airlines reel etc facilitation, training coordination and planning, logistics, and operational support with dual reporting into NY Director of Global Learning and the Manager of Operations analyze product categories to develop opportunities generate maximum, positive publicity for Bravo programming in appropriate press will work closely with senior management and will oversee budget and financial project ownership for Digital product services areas for NBCU guide development of marketing strategies and plans to drive local market and cross platform brands, build awareness and drive consumption of the NBCLM properties analyzing, designing and delivering integrated business intelligence (BI) solutions supporting the analytical needs of the NBCU TV Systems BI user community protecting and improving the financial performance of CBS Operations & Engineering Group unwavering news judgement, strong news writing and copy editing skills work with Promotions and Sales to obtain information and video for production of commercials that are focused advertising solutions for station clients oversees all operational and technical aspects of assigned sports drive transformation of the newly-reorganized delivery organization, which supports all production activities and project work across the agency develop and execute a sales plan to meet and/or exceed Towson Sports Properties annual revenue goals understand sales objectives and set sales strategy for all accounts within territory and have a thorough understanding of local markets where sales prospects exist (i.e. demographics, education trends, funding, other key external influences) assist with the setup and launch of new clients, including technical implementation support and ongoing technical trouble-shooting assist with the setup and launch of new clients, including technical implementation support and ongoing technical trouble-shooting demonstrate expertise in and knowledge of online advertising, media planning/buying, and industry trends by increasing visibility of the agency’s credentials in the discipline both internally and externally act as the primary media expert for assigned clients and client service team, including planning and buying of media assist Media and Sr. Media Planners on media plan development point person with partners to ensure that there is open communication about available content for cross linking and that syndication feeds are working and in place properly formatting and encoding short-form video content in preparation for uploading to the TBS/TNT sites provides coordination and supervision of program management services for technology projects, systems and software development showcase the news brand while innovating content and production elements managing all personnel, operations, and real estate to achieve targeted sales and profit goals in their respective market observe the law and make disclosures in accordance with the law and the profession leading the development of sales marketing strategy and cutting edge multiplatform marketing solutions that drive advertising revenue for NBC Local Media. sales and servicing of outdoor advertising inventory to new and existing clients in their respective markets anchor Traffic segments on all morning shows & other newscasts as needed documents the project team’s approach, deliverables, schedule and tools to deliver the project within established constraints gather and prepare weather information for on-air presentation in our WSNS-TV Chicago weekday afternoon and evening newscasts responsible for revenue goals which include, developing existing business as well as developing new business work closely with product development, editorial and sales to proactively asses demand and opportunity for new products and enhancements works with sellers and the Integrated Sales Marketing Manager on presentation ideation and customization manage and deliver medium-sized projects (3-10 members) on-time and on-budget develops and demonstrates an understanding of the client’s business, their needs, expectations, and requirements participates in or is responsible for the creative development of assigned production and storyline ideas for assigned documentaries responsible for conducting complex financial analysis projects provides advanced-level data and/or voice network design, product evaluation, and configuration implementing, maintaining, and enhancing high level complex online advertising campaigns through the use of several technology platforms and developing robust solutions to ad serving problems and issues helps develop and execute ways to engage and grow the mun2 audience via the mun2 web site as well as on other web sites develop new comedy series for the USA network collaborate with regional SVP & NY based Sports/Olympics leadership to execute sales strategy and vision provide medical services to employees in an occupational setting for both personal and work-related illnesses and injuries provides strategic technical-level leadership database system architecture, physical and logical database design, and data management standards helps manage the preparation and analysis of the Annual Operating Plan and Five Year Plan and accompanying senior management presentations leads finance initiatives and programs that improve the operational efficiency and effectiveness of finance functions and related operational processes, specifically within the Cognos Planning and Reporting tool audits statements prepared by other analysts analyzes income and expense activity for reasonableness develops and implements quarterly pricing, merchandising and advertising plans on catalog titles to meet or exceed quarterly volume targets, including partner titles responsible for overseeing the obtaining, tracking and analyzing of Ultimate estimates for Television produced or acquired product in the SAP BPS environment write press releases, storylines, speeches and itineraries for all assigned series consistent presentation of the brand and brand messaging across internal and external audiences across all marketing efforts, to promote the use of Playdom products and the growth of brand value development and daily management of programs designed to build on-going relationships with Playdom customers marketing of multiple titles from the Playdom studios, delivering integrated release plans and subsequent customer engagement through loyalty management leverage the Account Planning team, appropriate skills and methodologies to create relevant, breakthrough customer insights and brand opportunities across all channels for assigned clients and new business opportunities taking a leadership role in developing the information architecture and content strategy of transactional, informational, and marketing website work with the pursuit team to complete RFP’s project scoping, sizings and pricing estimates responsible for mentoring and leading assigned creative staff and being available to critique their work developing and communicating industry-leading creative concept responsible for creating on-brand, on-strategy compelling creative work for assigned clients drive vision for brands under the Razorfish name develops and demonstrates an understanding of the client’s business, their needs, expectations, and requirements manage and deliver medium-sized projects (3-10 members) on-time and on-budget define and document business requirements, business process flows and diagram being responsible for executing through code complex designs that reflect t, he creative and art direction provided within the established technical framework new captain to lead our squads of elite online gaming engineers lead the customer-centric vision, strategy, and execution of the user experience design a great writer who has a diverse range of voice style and writing develop and generate new business for multiple platforms, while increasing revenue from existing clients ~ RECAP: THIS WEEK’S CYNOPSIS CLASSIFIEDS & INTERNSHIPS ~
ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals. We get people all the time around the country asking us for names of local recruiters. Help us out – send us your contact information, name, company, address, phone, email and fax. NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere. We have people to send you! Email your info to [email protected]. JOB OPENING: SR DIR TRAFFIC SALES/NYC: Mng daily operations. Incl order approvals, EDI, backup for log duties, resolve billing issues, maint integrity & enforce best practice.10+ yrs exp traffic/sales ops. www.tvopportunities.com (1/8) JOB OPENING: DIR DVLPMNT/2C MEDIA/LA or NYC: Creative, aggressive idea generator to oversee dev. Net or prod co dev exp a must w/demonstrated series picked up to air & casting exp a +. Res: [email protected] 2Cmedia.com (1/8) JOB OPENING: WEB METRICS COORDINATOR/Lunchbox Studios/LA: Entry level, Execute tracking, reporting, analysis of website data to understand behavior of customers & site visitors. More info @ www.lbox.com Apply: [email protected] (1/6) JOB OPENING: DIRECT CLIENT SOLUTIONS/HGTV/Knoxville TN: Develop innovative client offerings, working in collaboration with Ad Sales Mktg & Programming, to drive both ratings & revenue. Full info/ apply: www.scrippsnetworks.com (1/6) JOB OPENING: SYNDICATION AE/Sony Pictures TV/Chicago: 38 Midwest markets. Heavy travel. Strong sales & TV background a must. Apply: www.sonypicscareers.com (1/6) JOB OPENING: DIR PR/IFC tv/NY: 6+yr Agncy/Corp PR exp in TV/Cble indstry. Launch scrptd ent in media, execute premieres/screengs/pres junkets/film festvls. Creatve w/excllt comm skills/Media contcts. Rez: [email protected] (1/6) JOB OPENING: TELEVISION AD SALES MANAGER/NYC: 10yrs+ TV Ad Agency or Sales exp. Minimum 5 yrs DRTV & Per Inquiry Sales Exp. Send resume & salary req’s to: [email protected] (1/5) JOB OPENING: SALES ASSISTANT/AMC & WEtv/Chicago: 2+yr admin exp in sales envmt of Cble/Tv/Ent indstry. Assts VP & AEs w/daily sales & clients. Handls high call vol. Excllnt comp/comm/orgztnl skilz. Rez: www.cablevision.jobs/12945 (1/4) JOB OPENING: MANAGER II RESEARCH/Discovery Communications/SS: Directs primary rsrch efforts; analyzes Nielsen data & other syndicated info dvlpmnt, prod, prgrm, schd, & mrktng strtgy. www.discovery.com (req 2997) (1/4) JOB OPENING: DIGITAL ACCT EXEC/Discovery Communications/NY: AE w/5+ yrs digital ad sales exp a must to sell national advertising for Discovery’s Digital properties including web, mobile, VOD and podcasting. www.discovery.com (2795) (1/4) INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected]. WINTER/SPRING INTERNSHIP CREDITS ONLY: NEW MEDIA/DIGITAL MKTG INTERN/GSN/Santa Monica: Report to Sr Mgr. work closely w/ the designated dept execs in establishing a basic understanding of dept needs & functions. More info: corp.gsn.com (1/8) WINTER/SPRING INTERNSHIP CREDITS ONLY : MKTG INTERN for Post-prod co. NYC: Work w/ VP, biz-dev; build database, mktg materials, web presence, mrkt research, brand & PR. MS Office, web savvy, skilled communicator. Apply: [email protected] (1/8) WINTER/SPRING INTERNSHIP CREDITS ONLY: START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new TV show ideas. Please send resumes [email protected] (1/5) WINTER/SPRING INTERNSHIP CREDITS ONLY: Bynum Artist Management/LA: Looking for an unpaid intern to manage actor submissions. Approx. 3 to 4 hours/work day. Respond to [email protected] and include “Manager Intern” in subject line. (1/4) Later — John Cynopsis Ad Sales: Member of Interactive Advertising Bureau (iab) To subscribe to any Cynopsis edition(s) click here . Cynopsis Media LLC All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011 To unsubscribe from future mailings, please click here. |
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