Tuesday, January 29th, 2008

Cynopsis: DIGITAL


Good morning, it’s Tuesday, January 29, 2008, and this is your first early morning digital briefing, coming to you from the NATPE 2008 convention in Las Vegas.

While mobile programmers still find themselves frustrated by the lack of standards and limited by carriers’ restrictive walled garden environments, hope sprung eternal at the NATPE Mobile ++ event that Google‘s new open platform Android system would shake up the industry. More than 7,000 developers have taken Google up on its $10 million challenge to develop new innovative apps for the mobile operating system since submissions began Jan. 2. The company is now thinking of the extending the March 3 deadline to encourage more sophisticated apps, according to Google Director of Mobile Diana Pouliot. Meanwhile handsets running the Android platform are due out during the second half of 2008. Japan’s biggest carrier NTT DoCoMo announced plans to release a line of Android phones yesterday.


CBS Interactive signed a two-year partnership agreement with The Recording Academy leading up the 50th Grammy Awards on Feb. 10. CBS Interactive will develop online programming, communities and promotions around the Grammy brand and the annual awards show broadcast. CBS will distribute the content across online, wireless and digital platforms including CBS.com, CBS Audience Network, CBS Mobile and Last.fm.
Here’s an exclusive: Original mobile content creator Intersport will launch the Spanish-language “En Espanol” mobile channel on the Sprint TV platform next month, its 4thchannel carried exclusively by Sprint in the U.S. Intersport’s original entertainment, sports and music-themed destinations quickly became the most viewed channels on Sprint TV after launching last September, according to Jason Coyle, President, Digital Media for Intersport.
ESPN.com debuted Game Up, a monthly 30-minute online show devoted to video gaming hosted by ESPN video game analyst Aaron Boulding. Coverage includes game launches and reviews, studio tours, sneak previews, interviews and pro gamer tips.
AccuWeather.com announced a new slate of weather-themed content presented in a viewer-friendly, magazine-style format. The new programming is available for linear and IPTV services as part of the Local AccuWeather Channel and for Interactive TV and VOD services.


Facebook announced plans to enable application developers to extend functionality beyond the Facebook URL, meaning third-party sites will have the opportunity to monetize traffic generated by popular widgets such as RockYou and Renkoo.
Hollywood Licensing
and Dave Networks announced a reality/social networking hybrid called Reality.TV. Currently in beta, it pairs accomplished reality producers with wannabe stars giving viewers input on who they want to see more of. Reality.TV users are given tasks to complete then asked to submit home videos in categories such as Most Embarrassing Moments, Video Diaries & Confessions and Pet Circus.
Guinness World Records today announced the addition of a new online community powered by KickApps on their website, inviting record holders, record aspirers and fans to post their best videos, audio, photos and stories to the site.


Al Gore and Joel Hyatt-founded Current Media announced plans to file for an IPO that could raise up to $100 million, according to reports. The company launched Current TV (currently in over 50 million TV homes) and current.com in 2002, anticipating the user generated content craze that has swept the web.
NBC’s Local Media Division acquired lifestyle/culture video network LX.TV localized for New York and LA, founded by former MTV executives Joseph Varet and Morgan Hertzan. Plans are underway to open up additional production offices in several NBC O&O markets.
Verizon reported it now has more than 1 million FiOS TV subscribers and 8.2 million broadband subs. Counting satellite partnerships (adding 800,000 additional customers,) it is now the 10th largest MSO in the U.S. 
ITV developer Zodiac Interactive launched a new mobile content search engine for cable and satellite TV, gaming platforms and next-generation DVD players dubbed Zodigo. It features a discovery/preference algorithm enabling users to find mobile content on multiple platforms and instantly download it to their mobile phones.
announced the availability of a new web-based content management platform for managing and distributing digital music. The service provides record labels and distributors with cost effective metadata management, encoding and storage of music assets, delivery to retailers worldwide and sales transactions processing.
TVN Entertainment Corp. launched a new advanced VOD interactive tool that allows programmers to dynamically update VOD metadata before, during and after asset distribution to VOD servers. Mediacom, Bend Broadband and Lionsgate are among the first TVN clients to participate in the iPRI rollout.


Ypulse College Mashup
Reaching Today’s College Students with Technology
Thursday, January 31 – February 1, 2008 | Sheraton Delfina, Santa Monica, CA

Ypulse.com, the leading resource for youth media and marketing professionals, offers a conference focusing on how college students use technology and what brands and media companies are doing to reach them.

Register at www.mashup.ypulse.com. Save 10% (even on early adopter rates) by using code CYNOPSIS.


said its Eggnetwork platform has generated $1.5 million in ad revenue since launching on Facebook in Aug. 2007.


Nielsen’s social media site Hey! Nielsen will conduct a poll in real time during the Superbowl, asking users to rate and discuss the high-priced TV commercials that run during the game.

U.S. Mobile Video Subscribers

Quarter     # of subscribers     % of all mobile subscribers
Q3 2006        5.7 million                       2.6%
Q4 2006        6.9 million                       3.0%
Q1 2007        8.4 million                       3.6%
Q2 2007       11.8 million                      5.0%
Q3 2007       13.2 million                      5.5%
Source: Nielsen Mobile Q3 2007 Mobile Video report

Leading Mobile Video Channels by Monthly Penetration of Mobile Video Subs

Programmer                          % of penetration
The Weather Channel                     30%
NBC                                              29%
Fox News                                      25%
Fox Sports                                     22%
Discovery Channel                          22%
ESPN                                             22%
Comedy Time                                 18%
ABC News                                      17%
CNN                                              17%
MTV                                              16%
Source: Nielsen Mobile Q3 2007 Mobile Video report


Mobile content provider Helio today announced that founding CEO Sky Dayton has been named non-executive Chairman of Helio’s Board of Directors, and Wonhee Sull, formerly Helio’s President and COO, has been elevated to CEO.
Mobile search and advertising provider JumpTap hired internet advertising veteran Evan Krauss as Global SVP, Advertising Sales & Business Development. Evan will oversee JumpTap’s global advertising and publisher sales efforts.


Much like Larry Flynt used adult images to stand up for the 1stAmendment, the incorrigible Gawker.com stood its fair usage ground when asked to remove that much-seen video of Tom Cruise pontificating about Scientology, even after YouTube and others complied with cease and desist requests. Needless to say Gawker is getting a lot of mileage out of all this, with a dedicated Tom Cruise section featuring parody videos, traffic analyses, etc. The video has been viewed nearly 2.5 million times to date.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING:  DIRECTOR/ORIG PRGRMG/HGTV/NY: Develop program concepts, supervise prgrm production, establish budgets, production agreements and strategies. At least 7 yrs major mkt television prod exp. Apply at:   www.scrippsnetworks.com  (2/5)

JOB OPENING:  PLANNING & PRICING MGR/ NBCU, NY: Ensure pricing, approve plans&manage planners. BA/BS 5+ yrs planning exp. www.nbcunicareers.com # 757887 (2/5)

JOB OPENING:  INVENTORY ANALYST/ NBCU, NY: Manage& maintain USA/SFC inventory&selling schedule, fulfill agency/client req’t. BA/BS 3+ yrs sales exp. www.nbcunicareers.com # 758319 (2/5)

JOB OPENING:  MEDIA RESEARCH POSITIONS @RPA:  Exciting opportunities at respected Santa Monica, CA ad agency! Manager (5+yr exp) and Analyst (1yr). See descrip. & apply @ www.rpa.com. EOE (2/5)

JOB OPENING:  ACCOUNT EXECUTIVE-PR AGENCY/NYC: Toys and kids’ entertainment. 2-4 years consumer-product PR experience, major media/blog placements ideal. Resume, cover note, salary requirements to: [email protected] (2/5)

JOB OPENING:  SALES DIR/Gas Station TV/Chicago: IP-based digital TV ntwrk. Delivers targeted content thru 20″ DTV’s integrated into gas pumps. Motivated & est. client/agency Rolodex & proven media sales record. Res: [email protected] (2/5)

JOB OPENING:  SALES ASST/Comcast Nets/NY: Support AEs w/daily sales activities. Det oriented, MS Office, time mgmt, math skills & Bachelor’s req’d. EOE/AA/Drug Free. Apply at www.comcast.com job req 59701BR  (2/5)

JOB OPENING:  TRAFFIC COORD/Comcast Nets/NY:  Resp for commercial copy for VERSUS. College degree + 3 yrs exp. BMS/VCI pref’d. EOE/AA/Drug Free. Apply at www.comcast.com job req 59765BR (2/5)

JOB OPENING:  MGR STRATEGY & RSRCH/BBC/NYC: Analyze mkt trnds & competition. ID new rev ops. Cr8 strat docs, develop LT biz strat. 3-5 yrs exp. Strat thinker & researcher. Apply: http://www.recruitingcenter.net/clients/bbc/publicjobs (2/5)

JOB OPENING:  MGR AD SALES RSRCH/BBC NYC: Supprt bbc.com, maintain sls systems, track performance, monitor mrkt & industry trends. 3+ yrs exp. Apply: http://www.recruitingcenter.net/clients/bbc/publicjobs  (2/5)

JOB OPENING:  RESEARCH MGR/BBCA NY: Nielsen rating knowledge, maintain research sales system, sales presentations. Apply: http://www.recruitingcenter.net/clients/bbc/publicjobs  (2/5)

JOB OPENING:  MGR, PLNG & OPS/DIRECTV/NY: Will plan and conduct thorough, accurate analyses in support of company wide pricing and inventory initiatives. For immediate consideration, please send resume to: [email protected] (2/5)

JOB OPENING: WEB DVLPR/WordWorld/NY: Tech savvy & detailed oriented. Resp for dvlpmnt, maint, & enhancement of our website. Provide support for our online mktg & outreach efforts. 5 yrs exp. Res/sal reqs: [email protected] (2/2)

JOB OPENING: MEDIA BUYING ASSISTANT/NY: Seeking Media Buying Assistant with 1-2 years experience.  Excellent benefits.  401K, Pension, Medical & Dental Send resume to:  [email protected]  (2/2)

JOB OPENING: TEMP ON-AIR PRODUCER/truTV. NYC. Must have experience w/ live talent, solid writing skills & the ability to supervise edits for hosted wrap-around show. Send resumes & compelling links to:    [email protected]  (2/2)

JOB OPENING: RESEARCH ANALYST/CNN DIGITAL/NY: Support sales across multiple digital platforms. BA, Strong media math, 1+ yrs. exp with Nielsen Online and web analytics products pref’d. Apply: [email protected] (2/2)

JOB OPENING: MARKETING MGR/NY: Dev saleable mrktng opps to generate dig rev,write proposals, present pkgs, coord communication with site pub,ad serving team, online media buying/planning/sales exp. Req #135192 www.disneycareers.com (2/2)

JOB OPENING: SR DIRECTOR, DIGITAL MARKETING/MTV Digital/NYC. 6+yrs Consumer Mktg exp, 3+yrs Digital Mktg w Ent Org. Strg analytic/oral skills. Provn fwd thinkg/strat skills. MBA A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (2/2)

JOB OPENING: SALES ASST/CABLEVISION/Bronx, NY:   2+ yrs exp in mrkt, adv or bus related field.  Assist VP and Sales team. Strong Excel and Powerpoint skills. See full posting and apply to www.cablevision.jobs req 5183BR (2/2)

JOB OPENING: TRAFFIC SUPERVISOR/CABLEVISION/ Jericho, NY:   Min. 4 yrs Traffic experience.  Working knowledge of Open TV/Eclipse Traffic & Billing. View full posting and apply to www.cablevision.jobs req id #5027 (2/2)

JOB OPENING: ACCOUNT EXECUTIVE/CABLEVISION/Brooklyn NY: Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, internet adv.  Valid NY DL.  See full posting and apply to www.cablevision.jobs req 4802BR (2/2)

JOB OPENING: PLANNING ACCOUNT EXECUTIVE/Rainbow Ad Sales/Interconnect, NY,NY:  Min 5 yrs media sales at cable network or similar. See full posting and apply to www.cablevision.jobs req 5065BR (2/2)

JOB OPENING: FREELANCE WEB DESIGNER/(In-house)/Hallmark Channel/LA – Maintain & create online identity & online marketing materials. See full posting/ requirements/apply @ www.hallmarkchannel.com (2/2)

JOB OPENING: FREELANCE WEB PRODUCER/(In-house)/Hallmark Channel/LA:  Deliver small to large-scale web-based projects from inception to completion. See full posting/ requirements/apply @ www.hallmarkchannel.com (2/2)

JOB OPENING: MEDIA PLAN’G COORD/SOAPnet/Burbank: PLAN’G/SCHED’G ON-AIR PROMO. 2+ yrs exp  mktg/adv/progrmng. Detail-oriented a must; strategic thinker. Encoda, Grip-it! Filemaker Pro a +. Apply: www.disneycareers.com, Req #127799. (2/2)

JOB OPENING: STRAT PLANNING ANALYST/CNN Digital/NY: Dvlp rev reports4sales mgmt, deal approvals. 1-2 yrs exp in ad sales indstry,  proficient in Excel&media math. Web/Dig exp a+ www.turner.com/careers/#91958BR (2/2)

JOB OPENING: DIGITAL RSRCH MGR/MTV Int’l/NY: 3-5 yrs online media experience, excellent comm & presentation skills. Bachelor degree Exp w/ Comscore/M:Metrics. Strong analytical skills EOE/M/F/D/AAP. Apply at www.mtvncareers.com (2/2)

JOB OPENING: CONTRACTOR/AD SALES/MKTG/NY/National Cable TV Network: 2-4 mo. assignment. Manage projects such as sweepstakes/write sponsorship proposals & hospitality events w/in deadlines. Apply to [email protected] (2/1)

JOB OPENING: AD SALES MARKETING MANAGER MKTG/COLLECTIVE MEDIA/NY: Creative thinker w/ strong writing/pres. sk; highly organized; devel. packages, client pitches, dir. mail, email mkt and web. Apply [email protected] (2/1)

JOB OPENING:  AE/Fuse/LA: Sell nat’l on-air & dig media. Incr share frm exst’ing clnts, gen new biz rev. Prsnt new prgm’ing, brand pos, mktg opps. Excl. interpers’l/org skills. MUST send Rez to: [email protected] “AELA” in subj (2/1)

JOB OPENING:  AD SALES ASSISTANTS (8)/NY: Experience pulling flow charts required. Exp. w/Dealmaker or Pace is a plus. 2 month contract
Contact:  [email protected] (2/1)

JOB OPENING:  PROD DEV COORD/AMC/NYC: Stellar Dev Coord needed to support VP of Original Programming & Development & dept. Solid admin w/superior org skills a must. Ent exp preferred. res to www.cablevision.jobs ref #4898BR (1/31)

JOB OPENING: TRAFFIC/CLEARANCE & MEDIA PLNER/ASST TO CEO/PRES MEDIA BUYING/PLAN’G AGENCY: Media Knwldg a must.Excel/PP skills pref’d. TRAFFIC/CLEARANCE will handle all client comm clearances & trafficking.  [email protected] (1/31)

JOB OPENING: DIR OF SALES ADMIN/CBS TV DIST/NY: Mng ad sales admin w/ staff of 4 from order thru reconciliation. Finc’l background w/strong Excel, mngrl, & analytical skills pref’d  5+ yrs exp. Res/salary req: [email protected] (1/30)

JOB OPENING: DIRECTOR MARKETING/TNS MEDIA INTELLIGENCE/NYC: 7+ yrs marketing exp in Media, Adv, or Research Industry. Must have management, hands on exp in all areas of marketing & industry knowledge. Click Here to apply (1/30)

JOB OPENING: MANAGER, AD SALES PRODUCTION/MTV Digital Media/NYC: 4+yrs web/digital prod exp, Strg written/oral/multi-tasking skills. Familiar w/ HTML/Flash. Bachelor degree A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (1/30)

JOB OPENING: DIR CLIENT DEVELOPMENT/Ent/Media research co/LA-based: Mng sales team, build new synd/custom biz. Min 3 yrs sales mgmt exp in mrkt resrch sales. http://www.epollresearch.com/corp/aboutus/careers.view (1/30)

JOB OPENING: MGR CLIENT DVLPMNT/Ent research co/LA-based: Mgr Client Development. Aggressively build new business. Proven track record w/3 yrs Mkt Rsrch sales exp essential. http://www.epollresearch.com/corp/aboutus/careers.view (1/30)

JOB OPENING: ACCOUNT EXEC/Ent research co/LA based: Aggressively sell full line of syndicated products. Min 2 years sales exp & ability to demonstrate sales success required.  http://www.epollresearch.com/corp/aboutus/careers.view (1/30)

JOB OPENING: CLIENT SERVICES REP/Associated Content/NY:  Coordinate accounts, schedule custom content, monitor campaigns and IO’s. For info visit associatedcontent.com/jobs. Or email [email protected].  (1/30)

JOB OPENING: AP/VOOM HD Networks: Creative, organized, w/ production exp & ability to handle demanding workload. Research/develop original/assigned stories w/ producers.  Editing/shooting exp a +.  www.cablevision.jobs req 5156BR. (1/30)

JOB OPENING: SR. RESEARCH ANALYST/Discovery Nets-NY: Min 2 yrs research exp. and proficiency in Nielsen systems required. Strong analytical/communication/computer/presentation skills. Apply: www.discovery.com. Job #7298  (1/30)

JOB OPENING: DIR CLIENT SRVCS/ACCT SPRVSR/NY:  Mng Dir Response acct activity for specified clients -BA, 6+yrs exp in direct response media plan’g or DR acc’t mngmnt    www.zodirect.com Res to: [email protected]       (1/30)
JOB OPENING: ASSOC.PROD. & FIELD PROD/The Oprah Winfrey Show/Chicago:Must be Prod. level or higher (Sr.,Sup.,etc)at a Network/National show.Talk Show b.g. pref.See full posting & apply @ www.harpocareers.com (1/30)

JOB OPENING: ACCT. EXEC, SALES OF Q SCORES SRVCS/Marketing Evaluations/LI,NY:Exc comm skills w/strong media/mktg contacts bdcst/cable/agencies/buyers. Min.5+ yrs exp. media/mkt.res. sales. Res/sal req: henry.schafer@qscores.com (1/30)

JOB OPENING: SALES TRAINING PROGRAM CANDIDATES/TELEREP: Send confidential resume w/ cover letter stating qualifications to be top seller at #1 rep in nat’l spot TV to [email protected]  Train & stay in NY or optional relo  (1/30)
WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: PROD DVLPMNT /TV GUIDE/NYC: Perform mkt rsrch & competitive analysis on advanced TV advrtsng mktplace, looking at activities of major TV srvc providers/prgrmrs. CURRENT STUDENT JR or SR only. [email protected] (2/5)

SPRING INTERNSHIP CREDITS ONLY:  NBC/Universal has an immediate internship opportunity in audience research for Bravo TV. Exp w/ PowerPoint & Excel. Min 2-3 days/week. NY, NY. Email: [email protected] (2/1)

SPRING INTERNSHIP CREDITS ONLY: TV PROD. INTERN/PICTURE THIS/NY: New season of Emmy winning Reality Show. Rsch, logging, assist post, phones, runs. Exp w/ Word & Excel. Min 2-3 days/week. Local Trvl Stipend avail. [email protected] (1/31)

SPRING INTERNSHIP CREDITS ONLY:  Razor & Tie & Kidz Bop seeks an intern to help with a project for our e-commerce sites -MusicSpace and MusicSpaceKids. Great intro to new media & music. Apply to: [email protected] (1/31)

SPRING INTERNSHIP CREDITS ONLY: Metro New Media, Inc./NYC:  Production interns for NYC celebrity interview show with veteran host Joe Franklin. Learn open source production software. PA’s, bookers, camera, sound, editing. Email: [email protected] (1/30)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: SEASONED LINE PRODUCER specializing in Studio Game, Docu-reality, variety. & scripted seeking next project. Also freelance budget work on EP, MM, or Axium. Contact: [email protected] (2/5)

SITUATION WANTED: FREELANCE PROMO WRITER/PRODUCER/DIRECTOR: Former Creative Director & multi-Promax Award Winning Producer with stellar reel & writing skills looking for Freelance Promo/Interstitial work. Contact: [email protected] (2/1)

SITUATION WANTED: MARKET RESEARCH SPECIALIST: Strong analytical background and mastery of research techniques, oriented to Brand, Programming and Strategic Planning in US multi-national companies. Contact: [email protected]  (1/30)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

All outgoing e-mails are scanned and sent out virus free.  Copyright Cynopsis 2008

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