Good morning, it’s Tuesday, January 25, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 
 
AOL entered the late-night talk show arena with a new video block of programming featuring content from comedians Adam Carolla, Kevin Pollak and soon-to-be former director Kevin Smith. The block will include weekly highlights and clips from “The Adam Carolla Show,” which generates some 1 million downloads/week on iTunes, segments from Kevin Smith’s various podcasts on the SModcast Network as well as clips from Pollack’s weekly chat show. Kevin will have plenty to rant about in the coming weeks after he promised at Sundance on Sunday to cease directing to focus on helping filmmakers distribute their own films outside of the Hollywood system. He said he will distribute his latest feature, politically-themed horror movie “Red Slate,” himself (relying on his 1.7 million Twitter followers to drum up support) after his experience with Warner Bros. release “Cop Out” left such a bad taste in his mouth.
 

                                                     
Univision’s Telefutura announced the launch of its first VOD channel offering access to archived variety shows, news programs and primetime novelas, available 24-hours after they air on its linear channel.
 
Rocker John Bon Jovi is teaming with online video creation service Animoto to provide tools to fans to create personal video slideshows about their hometown set to the hit “Livin’ On a Prayer.” User generated creations will be featured on giant screens during the upcoming North American Bon Jovi Tour, kicking off Feb. 9 in State College, PA.
 
The vibrancy of the children’s book category in the app world ­- over 400 interactive children’s books were released during the second half of 2010 – has convinced publisher Kirkus Reviews to begin reviewing interactive kids books as a separate category.

 
Social game giant Zynga made another acquisition, New York-based Area/Code, which struck paydirt with Facebook games “CSI: Crime City” and “Macon Money” last year. Frank Lantz and Demetri Detsaridis remain on as Creative Director and General Manager, respectively, and the company will now be known as Zynga New York.
 
Online video monetization platform Auditute closed on an $11 million round of series B financing led by Granite Ventures with existing investors Greylock Partners and Redpoint Ventures also participating.
 

 
Google joined Mozilla in offering a “do not track” plug-in for its Chrome web browser, allowing users to opt out of online tracking methods for serving personalized web ads.
 

 
In its most far-reaching deal yet struck with a U.S. cable operator, Tivo signed a deal with Charter Communications to deploy its broadband-connected Premiere DVR later this year as well as its famed user interface for use in Charter’s multi-room DVR service and other non-DVR services. Charter, which experienced a host of technical problems rolling out Digeo’s Moxi box, says it will work with Tivo to develop strategies around next-generation platforms, including:

• Web apps offering access to Facebook, Twitter, local news, weather and sports
• OnDemand titles including 900+ in 1080p HD
• Access to internet video
• An iPad app allowing you to access the programming guide, recorded shows and social networking posts
• A multiroom DVR solution allowing you to pause a recorded program in one room and resume viewing it an another

 
Meanwhile Cablevision quietly debuted its Network DVR solution in the New York borough of the Bronx branded “DVR Plus,” reports Light Reading. The $10.95/month service allows viewers with certain set-tops to access up to 160GB of remotely stored programming (= 100 hours of standard def fare or 25 hours of HD content) from any set-top box in the home. One perk over the standard DVR is the ability to record up to four shows at once.
 

 
Tax-related destinations, E-card sites, Shipping, Retail and Movie sites ranked as the top gaining online categories during Dec. 2010 compared to the previous month according to ComScore as more and more uses to turned to the web to shop for deals and send cards around the holidays. Security site McAfee.com, humor card site JibJab, comedic video site FunnyorDie and video search engine Blinkx were among the top gaining properties for the month.
 
Top 10 Gaining Properties by Percentage Change in Unique Visitors (U.S.)
December 2010 vs. November 2010                                                     .                   
                                             Rank by Change in Unique Visitors (000)
                                            Nov-10     Dec-10     % Change    Rank
Total Internet : Total Audience 212,296    211,860        0         N/A
McAfee.com Sites                       3,838        9,735    154         173
JibJabMedia                                4,534      10,601    134         153
KeywordBlocks.com                     3,114       6,487    108         233
SurfCanyon.com                          4,651      8,218       77         198
FunnyorDie                                 4,453      7,245       63         221
Blinkx                                         4,292      6,440       50         235
Weather Underground                  9,768    14,072       44         115
Wizard101.com                           5,374      7,675       43         212
USPS.COM                                10,569     14,856       41         106
UPS Sites                                  12,751     17,454       37          90
Source: comScore Media Metrix
 
Men’s content tastes tend to differ from women online but their desire to turn up discounts and deals are the same, according to a new pre-Super Bowl study commissioned by online ecampaign management firm Unicast. Men use the net to keep up with the news (67%), connect with family and friends (65%), shop (55%), play games (51%) and listen to music (50%) and ads that resonate with them include sales or discount codes (44%) or contain prize entries (29%). Search engines were by far the most universal web destination for men (78%), followed by shopping sites (57%), news sites (55%) and social networking (46%).
 

 
New Yorkers may want to check out the new Madison Square Garden iPhone app, featuring interactive interior maps of all 4 major MSG venues with a GPS powered seat locater and directions to the nearest restrooms, ATMs, concessions and merchandise areas.
 
Another milestone in the app world – kids publisher Oceanhouse Media announced it crossed the 1 million paid download mark on Apple’s App Store, with seven of its omBooks selections reaching the #1 spot in the paid books category last year. The company has released more than 150 apps for iOS and Android ranging in price from $0.99 to $15.99.
 

 
Jeremy Helfand, former President of United Online Media Group and Advertising.com senior executive, joined Auditude as its new CEO. He takes the reigns from Adam Cahan, who will take over as CEO of technology start-up IntoNow, also funded by VC firms Greylock Partners and Redpoint Ventures.
 
TV Guide promoted Emily Christner to VP/Marketing, overseeing marketing and research efforts for TVGuide.com and TV Guide Mobile. Emily will report to EVP and GM Christy Tanner.
 
Tidal TV tapped former SVP of Digital for MTV Network Brad Herman as its Chief Product and Media Officer, per Mediapost.
 
Grab Networks has upped Dave Jackson to Chief Revenue Officer and added advertising veteran Orlando Reece to its New York City office as SVP/Ad Sales. The company is also launching a West Coast advertising effort in San Francisco, led by former Street.com executive Jeffrey Tripp, who will serve as VP/Ad Sales.
 
Online video distributor blip.tv hired former Newsweek Associate Manager Ron Golminas as VP/Sales, Midwest overseeing efforts in Missouri, Indiana, Kansas, Illinois, Ohio, Wisconsin, Iowa and Minnesota.
 
Santa Monica, CA-based targeted cinema ad company Spotlight Cinema Networks has opened a Chicago office and appointed Tess Mallery to run it as Director of the Central Region. She reports to EVP Michael Sakin.
 
BlueCava announced the formation of an advisory board naming 6 industry executives to the board, including Joe Sullivan, Chief Security Officer at Facebook; Ellen Moskowitz, VP/Fraud Management Solutions at MasterCard; Brian Waldman, VP/Marketing and Strategy at Merchant Warehouse; Steven Klebe, VP/Business Development & Strategy for Bill to Mobile; Russell Villemez, VP & Account CTO Capability Leader for Enterprise Services at Hewlett-Packard; and Souheil Badran, SVP and GM, First Data Corp.
 

 
One outlet Kevin Smith may want to direct filmmakers to is Scenios, a new cloud-based collaborative platform for film and television producers, which officially debuted at NATPE yesterday. Compatible with most major operating systems – including Mac OS X, Windows and Linux – the software allows crew members to access up-to-date scripts (compatible with Final Draft and Screenwriter), schedules, Google Maps-powered locations and budgets in formats including Movie Magic Budgeting and Excel. The platform also allows crew members to view dailies in a variety of formats via the web, iPad or iPhone. Scenios was founded by William Morris Agency alumnus Mark Davis, who launched streaming video start-up Fresh Baked Studios in the late 90’s. The site charges monthly fees but is offering an initial project for free, limited to 20 GB of data.
 
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
1.25.11

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