Tuesday, January 19th, 2010

Cynopsis: DIGITAL



Good morning, it’s Tuesday, January 19, 2010, and this is your first early morning digital briefing.

The New York Times has been considering moving back to a pay model for its website and is now leaning toward a Financial Times-style metered pay system, according to New York Magazine. A content deal could also be in the works for the long-rumored Apple tablet device, the piece suggests. Furthermore, Harper Collins is in talks with Apple to license its content for the device, per the WSJ. However analysts are still highly doubtful that a pay model is going to work for online consumer publications. A poll released by Harris Interactive last week found that 77% of online adults would not be willing to pay anything to read a newspaper’s content online. Among those willing to pay, about 19% would only pay between $1 and $10 a month and only 5% would pay more than $10 a month.


Speaking of said tablet, Apple sent out psychedelic-colored invitations to “Come See Our Latest Creation” at the Yerba Buena Center for the Arts Theater in San Francisco on Jan. 27.
Amazon announced that it is opening up the self service Kindle Digital Text Platform to enable authors and publishers to publish Kindle books in multiple languages including English, German and French.
The first couple of episodes of Starz’ latest original production, the blood-soaked Spartacus: Blood and Sand, is begin offered for free via on demand across Charter, Comcast, Cox, Insight, Mediacom, Wow and DirecTV households, beginning Jan. 20 (two days before the series premieres on Starz.) Comcast’s Fancast portal and Starz.com will also stream the first two full-episodes on Jan. 20 and Jan. 27, respectively, while iTunes will make the first two full episodes available for download on Jan. 22 and Jan. 29, respectively. If that’s not enough, Starz Digital Media and Double Barrel Motion Labs have produced a four-part “Spartacus: Blood and Sand” motion comic series based on the show. The first three installments are available now for purchase on the Amazon, iTunes, PlayStation Network and the Xbox LIVE platforms. Digital versions of the “Spartacus: Blood and Sand” official comic book print series are also available for purchase on iTunes through various iPhone applications, including the newly launched Graphic.ly digital content delivery platform.


HD Yoga-themed lifestyle network BE has announced that it will begin distributing its first original production, “A Moment of Wellness”, to local TV stations, websites, and mobile carriers at the upcoming NATPE 2010 conference in Las Vegas. The company has also named James Abee as VP/Programming of the new multiplatform lifestyle network.


Battle of the Bands: Rock the Decades
Benefiting Citymeals-on-Wheels

Accepting band submissions
for the all new Battle of the Bands on
February 25th at the Highline Ballroom.
Have an ear for music but not the skill? Submit your favorite playlist.
Prizes will be awarded!

Entries due January 25th, for more information log onto:


In an effort to enable basic interactivity in both newer and legacy set-top boxes, Zodiac Interactive announced that its EBIF-formatted player is successfully operating using applications from multiple vendors and development environments within the cable iTV ecosystem, including NDS for addressable EBIF-based interactive ads to individual Cisco/Scientific Atlanta set-tops. Zodiac says that its player/agent will be deployed next year by several Top 10 N. American MSOs, who are finally gearing up for commercial iTV deployments under the Canoe initiative. Planned applications include T-Commerce, addressable, targeted advertising and TV widgets – featuring such functionality as voting, polling, click-to-call, caller ID, movie guides and local search.


Global revenues of connected TVs will reach $29.3 billion in 2011 according to a new report from IMS Research, issued just after the TV app-laden CES wrapped. Broadband TV sales will account for 58% of global revenues of internet TV equipment in 2011. Although many TV manufacturers have committed to manufacturing at least 25%-30% of their TV product lines with connectivity in 2010, IMS Research forecasts that only 12.5% of 2010 global TVs shipped will have connectivity due to lagging sales of current models caused by the slow economy.
Newspaper Readership  –
Appx. How often do you read a daily newspaper, online or print?
Frequency                       Total   18-34  35-44   45-54   55+ (%)
At Least Once a Month      81%    71%     83%    85%     88%
At Least Once a Week       72%    59%     72%    76%     82%
Almost Every Day             43%    23%     36%    44%     64%
A Few Times a Week         17%    19%     23%    23%     10%
Once a Week                   12%     18%     14%      9%      9%
A Few Times a Month         9%     12%     10%      9%      5%
A Few Times a Year            9%     12%      9%      9%       5%
Never                               10%    17%      9%      6%       7%
Source: Adweek Media/Harris Interactive, Percentages may not add up to 100% due to rounding


In more Spartacus news, Starz Media has teemed with Artificial Life on an iPhone game around the show. Not for the squeamish, the $4.99 Spartacus: Blood and Sand game features some intense 3D first person battle sequences (amazing for such a small screen, actually.) The game is the second released by Starz and Artificial Life, following the Pandorum game last Sept.


Chinese language internet search provider Baidu announced that Chief Technology Officer Yinan Li has resigned from the company for personal reasons.
Online video ad network Tremor Media has hired Carrie Hamerslag as a Regional Sales Manager, based in New York. Carrie has spent the last year at Nabbr.com as an Account Executive.


Cable programming start-up The Ski Channel has launched a dynamic new online Resort Rater app that enables skiers to choose from dozens of criteria when planning a ski trip. The interface allows you to search by considering multiple factors including weather and snow conditions, proximity to airports, food, nightlife and additional adventurous activities. One of the cooler features are the “Insider Tips” embedded within the recommendations from Ski Channel regulars such as Mike Douglas. It’s interesting to see a nascent network put such effort into an interactive application that can live on so many platforms. The network is planning to devote over $1 million of its commercial load to promoting the app and will add additional features in the future including resort cams and on site travel purchasing, according to Ski Channel CEO Steve Bellamy. The trick will be to get in out there on as many devices as possible.
Later – Wayne
 Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. 4-8 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills reqd; resume: [email protected] (1/26)

JOB OPENING: AD SALES COORDINATOR/ DIRECTV, NYC: Entry level: MS Office, strong written & verbal communication. Multitask, work to deadlines.BA/BS degree. Passion for Ad Sales. Apply: www.directv.com/careers Req. 1000039  (1/23)

JOB OPENING:  ASSOC MNGR, INVENTORY & TRAFFIC/NY: Schedule commercial & promo assets on VOD, Linear & Broadband. Tracking/inventory mgmt/ TV exp nec. Knowledge of music biz a +. BA/BS 3-5yrs exp [email protected] (1/21)

JOB OPENING:  GSM/WDIV-TV/DETROIT: Hnds on GSM to ld & motivate sales team & max rev by creating solution for clients. Exp GSM & lrg mkt, exp digital media, knwldg of ratings data, pricing & neg. skills. Resumes:  [email protected]   (1/21)

JOB OPENING:  MEDIA/CONSUMER MKTG DIRECTOR/National Geographic Channel/DC:  Paid media & on/off air exp required. Apply to www.foxcareers.com job# FNG18235 (1/21)

JOB OPENING:  MKTG MGR/SUNDANCE/NYC: Manage dev & exec of promo mktg & trade strats for all Affil, VOD, Consumer & Int’l initiatives. Min 6+ years Cable TV Mktg exp w/PM & Strat Partnerships. Res to: www.cablevision.jobs ref #10374BR (1/21)

JOB OPENING:  SALES PLANNER/CBS Television Distribution-NY: Nat’l Syndication TV Sales Org. seeks energetic organized individual to join our company.  Direct contact w/sales team and agencies. [email protected] (1/21)

JOB OPENING: MEDIA RESEARCH ANALYST/Comcast Spotlight/NYC: 1+ yrs media resch exp. Analytic/detail/organiz. Exp w/Nielsen, Scarb, MRI, etc. Str written/oral comm sk. Prof MS Office. EOE/M/F/D/AAP. Apply www.comcast.com (1/21)

JOB OPENING:  SR RESEARCH ANALYST/NATIONAL GEOGRAPHIC CHANNEL/NY:  Ad sales support exp. req. Apply to www.foxcareers.com job#FNG18158 (1/21)

JOB OPENING:  MKTG ADMIN ASST/National Geographic Channel/DC:  4+ yrs support exp. for busy dept. Apply to www.foxcareers.com job# FNG18038 (1/21)

JOB OPENING: MGR, NEW BUSINESS MKTG/FOOD NETWORK/NYC: Manage/dev partnerships, marketing plans for brand, talent & prog., to drive new revenue – 5+ yrs gen mktg exp, bus dev exp, apply: www.scrippsnetworks.com Req#1299  (1/20)

JOB OPENING: MGR, INTERNATIONAL PROGRAMMING/SCRIPPS NETWORKS/NY:  5+ yrs in TV. Work w/ VP to create schedules, develop content, identify acquisitions. Full details, www.scrippsnetworks.com , req. 1298 (1/20)

JOB OPENING: DIR OF ON-AIR PROMOTIONS/REELZCHANNEL (ABQ) : Manage creative & operational aspects national cable network promotions dept. TV Promo & Leadership exp a must. Resume to: [email protected] /fax 505-212-8772. EOE (1/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY:  WBTV CASTING. Gain experience in a busy television casting office. Multiple day availability preferred. Send cover letter/resume to: [email protected] (1/23)

SPRING INTERNSHIP CREDITS ONLY:  WEB INTERN/ Animated, pre-school property. Update/maintain our website. Creative skills a plus. Admin duties including heavy filing. 20hrs/wk. Paid commute. Cover/resume to [email protected] (1/23)

SPRING INTERNSHIP CREDITS ONLY:  PRODUCTION INTERN/Animated, pre-school property. Exporting and labeling storyboards, formatting and labeling designs, admin duties including heavy filing. 20hrs/wk. Paid commute. Cover/resume to [email protected] (1/23)

SPRING INTERNSHIP CREDITS ONLY:  DIGITAL MARKETING INTERN for 20th Century Fox Intl. Seeking web-savvy intern to assist fast-paced theatrical digital marketing team. Send resume to [email protected] (1/21)

SPRING INTERNSHIP CREDITS ONLY: AD SALES INTERN/Startup Podcast/Ent Network. Seeks strong writer, eager to learn and detail-oriented. Will gain exp. in ad sales, prod. and mkting. 8hrs/2 days per wk min. Cover/resume: [email protected] (1/21)

SPRING INTERNSHIP CREDITS ONLY: GRAPHIC ARTIST INTERN/ Startup Podcast/EntNetwork. Mac Savvy, WEB design exp a +, eager to learn & detail-oriented. Will gain exp. in internet mktg & design. 8hrs/2 days wkly min. Cover/resume: [email protected] (1/21)

SPRING INTERNSHIP CREDITS ONLY: RETAIL INTERN for Startup Podcast/EntertainmentNetwork. Will gain exp. in internet marketing, RETAIL SALES, FULFILLMENT and merchandising. 8hrs/2 days per wk min. Send cover letter, resume to [email protected] (1/21)

SPRING INTERNSHIP CREDITS ONLY: GENERAL ADMIN INTERN/Startup Podcast Ntwrk. Seeks mature, strong writer, eager to learn & detail-oriented. Will gain exp. in bus dvlpmnt, prod, sales & mktg. 8hrs/2 days per wk min. Cover/resume: [email protected] (1/21)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SR. DIGITAL SALES EXECUTIVE(NYC) 16+ years of experience with proven record of developing and retaining top-level account list. Contact:  [email protected] (1/26)

SITUATION WANTED:  EXECUTIVE/ADMIN ASSISTANT/NY: 3 + yrs supporting execs at media companies including MTV; marketing background, organized, professional, quick learner, strong refs available [email protected] (1/26)

SITUATION WANTED:   PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable.  Fast, frugal and fun! [email protected] (1/26)

SITUATION WANTED:   RESEARCH DIR/STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. How can I help you? Email: [email protected] (1/26)

SITUATION WANTED:   PRODUCTION  ASSISTANT/ENTRY-LEVEL POSITION, NY: 2010 Yale grad, 2 yrs Internship experience in Production and Research at Nick, classwork in child development. Organized, efficient, dedicated! [email protected] (1/26)

SITUATION WANTED:   ILLUSTRATOR/ANIMATOR/ DIRECTOR w/major credits www.taylorentertainment.com/portfolio.pdf    www.airfoxmedia.com/designer.html   www.taylorentertainment.com   Adam Taylor [email protected]  (1/26)

SITUATION WANTED: 11 yrs SALES & MKTG Experience. 8 yrs digital sales. Display, mobile, SEM & technology. Established relationships in 14 states in the South. Successful track record, driven, closer. [email protected] 404-216-0772 (1/23)

SITUATION WANTED: SUMMER ON-SET INTERNSHIP (Anywhere): I’m an enthusiastic film/drama student looking to do any sort of demanding work on set for college credit. [email protected] (1/23)

SITUATION WANTED: DIGITAL MEDIA/CABLE/BUSINESS AFFAIRS ATTORNEY Broad in-house exp in content prod& distribution, new media, operations, cable affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (1/23)

SITUATION WANTED: BROADCAST BUSINESS MANAGER 10+ years experience working with Ad Agencies, Cable Networks, Production Companies and Vendors. NYC and will relocate. [email protected] (1/21)

SITUATION WANTED:  “National Geo. 30 Years” highest rated doc. prime time NBC/Prod, Dir/Editor in L.A.: [email protected] (1/21)

SITUATION WANTED: MEDIA SALESMAN WITH STRONG TRACK RECORD. Six years experience in international and domestic film and television sales with deep knowledge of contracts and distribution. Email: [email protected]; 646-300-0546 (1/20)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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