Good morning, it’s Tuesday, January 18, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 

Apple announced that co-founder and CEO Steve Jobs is taking another leave of absence for medical reasons, about a year and half after undergoing a liver transplant to treat a rare disorder. The company is coming off its best quarter ever, but faces stiff competition in the coming months, with the release of several high-profile answers to the iPad and iPhone. COO Tim Cook will run the company in Jobs’ absence.
 

 
NBCU’s Syfy is launching a multiplatform affiliate campaign to promote the premiere of its new scripted series Being Human based on the BBC Three series created by Toby Whithouse, counting Facebook and the American Red Cross as partners. Tracks from the soundtrack will be distributed via Pandora and other music platforms; Tweet Up screening parties will be thrown with online culture guide Flavorpill; and ads will be featured in movie theaters via the Screenvision network.
 
Discovery announced that the Discovery Health channel will be relaunched and rebranded as FitTV on Feb. 1, 2011 across the channel’s approximate 50 million home footprint. The channel will feature programming of a more dramatic flair, with content to include forensic mysteries, medical stories, emergency room trauma dramas and baby and pregnancy programming.
 

 
Plans to line the pockets of an investment bank’s mega wealthy clients have been upset. Citing intense media attention, Goldman Sachs announced plans to block U.S.-based investors from participating in the Facebook IPO. Goldman had planned to establish a “special purpose vehicle” to get around rules that limit the number of investors a private U.S. company can have to 500. The company invested $450 million in Facebook earlier this month in a bid to win management of the offering in a deal that valued the social networking juggernaut at $50 billion.
 
In the category of head scratching moves, Netflix suffered the wrath of many of its subscribers when it announced it was removing the “Add to DVD Queue” option from its connected device apps to focus more on its Watch Instantly service. (Now you can’t go to your smartphone and add a DVD to your queue when a friend or colleague recommends a movie.)
 

 
A little more than a year after launching the real-time auction style DoubleClick Ad Exchange in the U.S. and Europe, Google says that publishers are generating 188% more revenue on average in their display space compared to typical ad networks. Demand for Adwords and display network ads are increasing – spending among Google’s largest 1,000 advertisers increased 75% in the past year – and publishers are utilizing the system’s “dynamic allocation” feature to locate higher paying advertisers than existing deals. The company is planning to roll out more sophisticated tools to enable more mobile and video inventory to enter the exchange. Google discussed the results in a new white paper.
 

 
Amid a growing number of protracted disputes, the FCC plans to revisit current retransmission rules that guide programming negotiations between local TV stations and cable and satellite operators, reports the NYTimes.
 

 
The long awaited arrival of the iPhone on the Verizon network could shake up the market alignment of smartphone platforms by boosting Apple’s overall share for the first time in more than a year, according to a ComScore blog posting. Apple’s overall market share, which has hovered around 25%, has continued to trail BlackBerry maker RIM (33.5% per ComScore’s latest mobile benchmarker report.) The steady influx of new models may make it difficult to gain ground, yet the iPhone’s appeal to younger, well-heeled subscribers will certainly help Verizon snare subscribers willing to shell out more than $100/month for their phone subscriptions.
 
iPhone User Household Income 3 month ave. ending Nov.
Income Level          % of iPhone Subscribers
<25k                                  6%
25k – <50k                        13%
50k – <75k                        16%
75k – <100k                      18%
100k +                              47%
Source: ComScore MobiLens
 

 
NBC‘s new comic-inspired drama The Cape released a new iPhone app that allows fans to explore the characters’ backstories along with details of the show’s mythology. A “Cape Yourself” feature allows you to insert your own photo into renderings of heroes and villains from the drama.
 

 
Wireless data optimization firm Bytemobile hired former SpiderCloud Wireless Marketing VP Ronny Haraldsvik as VP/Global Marketing and former Silver Spring Networks VP Michael Laudon as VP/Engineering.
 
San Diego-based Leap Wireless tapped Bob Young as EVP/Field Operations. Bob is responsible for management of direct and indirect sales, channel management and distribution, reporting to three regional presidents.
 

 
Why pay for the cow when you can get the milk for free? How about improving the quality of the milk? Financial news site SeekingAlpha has moved onto Beta in terms of the pool of contributors it hopes to attract and is willing to pay for the privilege. The site has built a loyal following (600k registered users) by offering articles and analysis on stocks and business trends it acquires for free. But a new Premium Partnership Program will now compensate writers to the tune of $10 per thousand pageviews, payable quarterly. A new “reputation system” ranks leading contributors based on the number of page views they are receiving, so writers will be incentivized by glory as well as fortune. A note on the fine print – SeekingAlpha claims exclusive rights to any paid contributions, so crafty freelancers looking to repurpose stories will have to look elsewhere.
 
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
1.18.11

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