Cynopsis: DIGITAL
01/17/12
Good morning. It’s Tuesday, January 17, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.
Don’t count out Hulu when discussing the latest trend of original television content being produced solely for online audiences (see: Netflix, YouTube, Yahoo!). The website has announced that it’s not only bringing back Morgan Spurlock’s A Day in the Life documentary series for a new round of 10 episodes, but will also produce and launch two new original programs: Battleground, a scripted show that will debut on Feb. 14; and Up to Speed, a six-part documentary from filmmaker Richard Linklater that will be released sometime later this year. Battleground will be a half-hour political comedy and will run for 13 episodes in its first season on the website. According to what Hulu’s senior vice president of content says, as reported by the Wall Street Journal, the show’s budget will be very similar to ones for programs on cable television. The programming will be available for users of both the free and paid model.
Hulu wasn’t the only online video content provider talking a big game last week. In a speech at CES, YouTube‘s global head of partnerships, Robert Kyncl, predicted that, within the next 10 years, 75% of all channels, including TV channels, will be created online, effectively setting up the web as the premier channel for the distribution of entertainment content. The prediction was made in a speech that spotlighted the online video site’s oft-discussed original programming initiative with a bevy of content creators.
While on that topic, PMC (the digital media company behind Deadline.com, TVLine.com and Movieline.com) and ION Television have announced that their joint entertainment news venture, Entertainment News Television (ENTV), will have its own premium channel on YouTube. ENTV will provide their audience a mixture of 24/7 breaking news and entertainment lifestyle shows on the platform. All of the content, including the multiple daily news segments, celebrity interviews and news chat shows, as well as a weekly program with TVLine editor-in-chief Michael Ausiello, will be produced by Michael Davis, general manager and executive producer of ENTV.
Marketing communications brand JWT launched a new digital web series, available via its official YouTube channel, last week during the 2012 International CES. The series, called WorldMakers, focuses on interviews with key executives and players discussing the increasingly intertwined roles of advertising, technology and entertainment. Among the first to be interviewed for the series included Facebook VP of global solutions, Carolyn Everson, and global CMO of Unilever, Keith Weed. The series is hosted by JWT Worldwide CEO and chairman, Bob Jeffrey.
U.K.-based online video advertising startup Brainient has raised $1.8 million in funding, led by Credo Ventures, additional funds from Atlas Venture and Estag Capital, as well as contributions from existing investor 500 Startups, reports TechCrunch Europe. The money will be directed toward expanding the company’s client services and technology teams, which also means the expansion of the company’s London and Bucharest offices, along with opening a new office in New York. Brainient’s client partnerships have included Samsung, Canon and Volvo.
AT&T might have its sights set on SeaChange International’s recently launched Infusion platform, which allows clients to insert dynamic ads into on-demand and live video content delivered to set-top boxes, tablets, computers and smartphones, reports Light Reading Cable. AT&T currently uses SeaChange’s Spot ad-insertion scheduler for U-Verse TV’s linear channels. According to the report, Infusion integrates the Spot service with AdPulse, a video-on-demand advertising platform. No confirmations were officially given by either company as to if or when AT&T would test out or deploy Infusion.
Possibly lost in the hubbub of the Obama Administration coming out against the much-maligned Stop Online Piracy Act (SOPA), is the news that the controversial bill will no longer require internet service providers to block international websites accused of piracy. According to the report from CNET, one of the biggest proponents of the bill, Rep. Lamar Smith of Texas, has said he plans to remove the Domain Name System provision from the proposed bill. It is a big blow to SOPA, which is backed by Hollywood studios and other big copyright owners, and which sought to essentially eradicate any website that featured or allowed access to pirated online content. The bill has received heavy opposition from web companies and the tech industry overall, with many critics labeling the bill antithetical to free speech on the internet.
The Hulu news isn’t over. In a blog post published by CEO Jason Kilar, Hulu announced important numbers for 2011, as well as some projections for 2012. In 2011, Hulu’s revenue grew 60% from 2010 to approximately $420 million. The total is a result from a combination of digital ad revenue and money generated from Hulu Plus. In fact, Hulu Plus now boasts more than 1.5 million paying subscribers, and is attracting more than two times the number of subscribers each day when compared to last year. Later this year, Kilar says that Hulu expects its subscription services to account for half of its overall business. In terms of content, Hulu expanded its available offering by 40% from 2010; Hulu Plus’ content offering, specifically, grew 105%. Finally, the company also announced that it has now served over 1,000 brand advertisers through its digital advertising service. Hulu plans to invest almost half a billion dollars toward content in 2012.
Amazon moved 3.9 million Kindle Fires in the last three months of 2011, coming in a very distant second behind Apple’s iPad (18.6 million) in terms of total shipments, according to the latest data from global market research firm IHS iSuppli, as reported by eMarketer. The positive news for Amazon coincides with positive news for the tablet market in general. iSuppli’s data also finds that tablet shipments reached 65 million in 2011, and are expected to hit 287 million units by 2015. iSuppli’s data doesn’t match up entirely with that of Barclays Capital, which estimated earlier this month that the Kindle Fire’s fourth quarter shipment total had reached 5.5 million. However, Barclays also projects strong growth for the Fire both in terms of shipments (18.4 million) and revenues from content ($1 billion) in 2012.
Production on the iPad 3 is underway, reports Bloomberg. Slated to be launched in March, the new tablet will feature an HD screen and will use a quad-core chip, which enables faster activity such as transitioning faster from one app to the next, said sources cited by the report. The device will also be compatible with the faster LTE wireless network, which is being rolled out by wireless carriers like AT&T and Verizon in order to facilitate user access to data.
VentureBeat has announced two new editorial appointments. Ben Popper, founding editor of Betabeat, will join the company in the position of East Coast Editor of VentureBeat. David Hsu, co-founder of Bitmob.com, will come on board as the new Editor-in-Chief of VentureBeat’s games-focused channel, GamesBeat. Popper will be responsible for covering tech industry news in New York, as well as lead an expansion that VentureBeat has planned for the Big Apple over the next two years. Hsu will oversee the upcoming GamesBeat expansion as the channel will also integrate Bitmob.com’s content and community of users into the new offering.
A CYNOPSIS MESSAGE FROM CABLEFAX
The Next Big Thing
January 25, 1:30-3:00 p.m. ET
The sports content marketplace can be lucrative but is not without challenges. This 90-minute webinar provides tips and strategies on how your organization can profit from cable sports content through insight on what’s next! Speakers from LHB Sports, Charter Communications and Comcast.
Vodio delivers customized video recommendations straight to your iPad. The free app allows you to create personalized video channels based on the topics you are interested in (i.e. Comedy, Movies, Music, Sports, News, Science, and so on and so forth), and even lets you break some selected channels down further into sub-categories. Furthermore, the app delivers video content shared by your friends and family on Facebook and Twitter (provided that you allow the app access to your social profiles). And that’s not all; the iPad app also offers content from various different sources, including TV shows, channels, popular websites and organizations. It’s a very intuitive app that takes into account your personal preferences and viewing history. So far, I’ve been enjoying it, check it out if you need something to stop you from spending hours and hours and hours on YouTube.
Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital
01.17.12
Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]
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Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .
JOB OPENING: MGR NTL PRTNRSHPS/Home Team Sports/CHI: Sell TV driven multi-platform sponsorships (nat’l, local & dig). Dvlp partnerships w/new & existing clients/props. BA/BS pref.5 yr min ad sales exp. www.foxcareers.com FNG0000906 (1/25)
JOB OPENING: ACCOUNT EXECUTIVE/Oakland, NJ: Seeks AE for local ad sales.4+ yrs ad sales exp. pref cable tv, radio, e-media adv. Valid NJ DL. See full posting and apply to www.cablevision.jobs req 16187BR (1/25)
JOB OPENING: ACCOUNT EXECUTIVE/Elmsford, NY: Seeks AE for local ad sales.4+ yrs ad sales exp. pref cable tv, radio, e-media adv. Valid NY DL. See full posting and apply to www.cablevision.jobs req 14320BR (1/25)
JOB OPENING: MEDIA RATINGS MGR/STAMFORD CT: 2+yrs Nielsen Ratings Exp (Arianna & Galaxy) & working knwede of Sports Broadcasting. Knwldg of SQAD CPMs exp helpful as well as referential DB knwldg. RESUME: [email protected] (1/21)
JOB OPENING: SALES PLANNER/TV Guide/NY: 2+ yrs digital exp. Plan/ execute online media plans, wrk w/ mktg to devlp client presentations, monitor campaign delivery & deliver superior custmr service to clients [email protected] (1/21)
JOB OPENING: DIGITAL SALES PLANNER/Weather Chan/NY: Motivated, self-starter, exc. comm skills. Strong PC skills; PP word, excel. Solid presentation skills & using multi media tools; BA/BS req’d. Res: [email protected] (1/21)
JOB OPENING: RSRCH DIR/MEREDITH/ATL HUB: Supports offsite sales mgmt in DMA 25+ stations. BA & min 5 yrs in brdcst TV/cable. More info/apply: http://www.meredith.com/meredith_corporate/careers.html (1/21)
JOB OPENING: ACCOUNT MGR/NASCAR/NY: support sponsors strategic mktg & activations. 7+ yrs exp in sports sponsorship w/ league/property &/or agency exp. www.employment.nascar.com (1/20)
JOB OPENING: AD SALES COORD/COMCAST SPOTLIGHT/LA: Targets and launches campaign ads and provides quality assurance for live ads. Maintain ad sales inv. 2-5 yrs related exp. Apply: www.ecentralmetrics.com/url/?u=2810867504-10 (1/20)
JOB OPENING: DIR AD SALES MKTG/TRAVEL CHANNEL/GAC/NY: Create sponsorship proposals, mng prtnrshp relationships, dvlp integ & talent related plans & proactive sponsorship campaigns. Info: http://www.scrippsnetworks.com & # 2764 (1/20)
JOB OPENING: CONSUMER INSIGHTS/RESEARCH SR ANALYST/L.A.: Coord & execute qual/quant research studies across Mattel brands. 4-yr degree & 2- 5 yrs exper in consumer research required. Resume to: http://www.mattel.com/careers (1/20)
JOB OPENING: ADVANCED MEDIA ACCT EXEC/COMCAST SPOTLIGHT/LA: Maint customer & prospect records as instructed & participates in dvlpmnt of sales forecasts. BA deg. 3-5yr exp. Info/apply: www.ecentralmetrics.com/url/?u=8303869037-11 (1/20)
JOB OPENING: RESEARCH ANALYST/NY: Support Ad Sales/Prog Rsarch by collecting & evaluating ratings. 1+ yrs TV media rsarch exp, familiar with tools-Nielsen/MRI/Simmons/TGI/IBOPE. To apply contact: [email protected] (1/19)
JOB OPENING: INV MGR-PLANNING/Uni Cable Nets/NY: Support Dir. on invntry mgmt/stewardship/revenue rptg. Must be detailed/analytical/able to multi-task. Exp. in media/DM/VCI/Spanish a +. Apply- [email protected] (1/19)
JOB OPENING: DIR/EXEC DIR OF CONTRACT ADMIN/JIM HENSON CO/LA: Manage contracts and the rights database, including shepherding distribution sales through contract negotiation, drafting and execution. http://[email protected] (1/19)
JOB OPENING: SALES EXECUTIVE/RLTV/LA: Opening LA office/work from home. Revenue goals, new bus dev & sponsorship sales. Strong decision maker relationships, strategic, creative, 7+yrs national sales exp. Resume to: [email protected] (1/19)
JOB OPENING: AD SALES COORD/COMCAST SPOTLIGHT/CHI: Targets and launches campaign ads and provides quality assurance for live ads. Maintain ad sales inv. 2-5 yrs related exp. Apply : www.ecentralmetrics.com/url/?u=2810867504-10 (1/19)
JOB OPENING: DIRECTOR, MEDIA AD SALES RESEARCH/NY-Warner Bros. Media Sales: (Syndication) strong analytical and presentation writing skills. Adept w/Nielsen systems, MRI and Simmons. Email: [email protected] RE: UCTC/128416BR (1/18)
JOB OPENING: SALES COORDINATOR/Outcast/Chicago: Coordinate details of sales planning process through delivery, placement, and maintenance of accounts Requirements: MS Outlook, Word, Excel and PwrPt Apply to: [email protected] (1/18)
JOB OPENING: AD SALES COORD/TV ONE/CHICAGO: Supprt the Ad Sales team/Acct executives w/ direct comm w/ ad agencies regarding logistics of commercial scheduling. 3 yrs exp in cust. srvc & ad sales. Visit www.tvone.tv to apply (1/18)
JOB OPENING: NAT’L SALES MGR/KVOA-TV (NBC)/Tucson: Work at excellent station with a veteran sales mngmnt team. Winning attitude, proven-track record in nat’l and/or local sales mngmnt a must. Resume/cover: [email protected] (1/18)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
SPRING INTERNSHIP CREDITS ONLY: DISTRIBUTION INTERN/JIM HENSON CO/LA: Support the sales and marketing team that licenses television series and movies to TV networks, DVD companies, digital platforms, and other clients worldwide. http://[email protected] (1/19)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]
SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/(NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (1/21)
SITUATION WANTED: ASSISTANT/LA: 2+ years talent agency exp., 4+ years of administrative exp., and an MA in media, preferring an entry-level network, agency or management assistant position. [email protected] (1/20)
SITUATION WANTED: RED CARPET HOST/LA Based: Awards Pre-show edutainment Host, Stephen Seidel w/massive prep, great improv, 5+ exp. [email protected] (1/20)
SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/(NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (1/20)
SITUATION WANTED: LINE PRODUCER/PRODUCTION MANAGER/Los Angeles/Orange County: Excellent Budgeting and Management skills. Able to work under pressure. 10+ Years on Network and Cable programing E-mail [email protected] (1/19)
SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (1/18)
SITUATION WANTED: I’M ALL YOURS N.Y. Seeking to Assist, Currently an E.A. TO CHIEF OF DEPT. 5 Yrs. work exp. B.A. Mass Comm. Contact, [email protected] (1/18)
E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
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