Tuesday, January 15th, 2008

Cynopsis: DIGITAL


Good morning, it’s Tuesday, January 15, 2008, and this is your first early morning digital briefing.

MySpace reached an agreement with the attorneys general from 49 states and the District of Columbia to add new measures to combat s#xual predators and other felons who use the service to commit crimes. MySpace will implement new protections that will block known offending URLs from posting to the site, encourage users to report inappropriate conduct and provide better software tools to protect underage users. The Fox Interactive Media division will also create a new high school section to act as a safe haven for the under 18 crowd, allowing users to create profiles more mature members will be unable to view.


NBA.com launched a new mobile platform dubbed “NBA 2 Go,” offering fans daily video highlights, news stories and customized information about their favorite teams and players. Fantasy players can set the application, developed with Hands-On Mobile, to receive real-time updates to track their players during games. The program is now available for download on NBA.com as well as HandsOn.com.
will provide digital coverage of Major League Gaming‘s 2008 Pro Circuit video game competitions, providing exclusive streamed matches, interviews, scores and stats on ESPN.com and broadband network ESPN360.com. ESPN.com will also launch a competitive video gaming section replete with the latest news, information and video as it relates to competitive gaming.
IFC Entertainment unveiled a new Festival Direct on demand service, offering viewings of independent features that have premiered at major film festivals including Cannes, Toronto, Venice and Telluride. The films will be available via Cablevision, Cox, Time Warner, Comcast and Charter on demand systems beginning Feb. 29 for $5.99 each.
Ion Media Networks reached an affiliation agreement with Comcast to carry Ion Television as well as its two digital multiplex offerings, qubo and Ion Life, across its systems.


Google is upgrading its suite of web applications for Apple iPhone users. Improvements to the interface include adding the ability to customize tabs on the Google.com menu bar, improving response rates from Gmail and Calendar and allowing iGoogle widgets to be accessed while browsing the web from an iPhone.
Gannett’s USA Today Live rolled out a new line-up of TV and online projects. City Limits Fishing profiles close in angling spots for Versus, premiering Feb. 15. 10 Great Reasons pays tribute to musical guilty pleasures, showing for 10 weeks on Fuse beginning Feb. 19. Gotta Get Gold is about competition among athletes, premiering on Mojo HD July 28. All three series will appear as regular video features on usatoday.com.
Acculturated Hispanic-targeted multiplatform network Si TV announced a series of carriage agreements. The network has launched on Comcast in Pittsburgh, on Time Warner Cable in Corpus Christi, Beamont/Port Arthur and the Rio Grande Valley and on TVMax in Houston, TX.


Toshiba is trying to resurrect the HD DVD format with a slew of new marketing initiatives and a new wave of price cuts that will drop some players under the $150 threshold. Toshiba is calling attention to the format’s web-enabled network capabilities that deliver additional web-based content to broadband connected HD DVD players. The company says 30% of HD DVD owners use this feature to access trailers, outtakes and behind-the-scenes content. 
Gemstar-TV Guide
signed an agreement to license its IPGs for Mobi TV‘s mobile video programming usage available through mobile carrier partners or via MobiTV.com.
BIAP unveiled a new suite of solutions for cable operators, programmers and third party developers to take advantage of new open cable standards. The interactive programming bundle includes Yellow Pages on TV, My Football Tracker, My  Baseball Tracker, eBay on TV, PiTV (Personalized Information TV) and Election Central 2008.


Ypulse College Mashup
Reaching Today’s College Students with Technology
Thursday, January 31 – February 1, 2008 | Sheraton Delfina, Santa Monica, CA

Ypulse.com, the leading resource for youth media and marketing professionals, offers a conference focusing on how college students use technology and what brands and media companies are doing to reach them.

Register at www.mashup.ypulse.com . Save 10% (even on early adopter rates) by using code CYNOPSIS.


Video sharing site Dailymotion launched a series of new video ad formats to help publishers improve user interaction, branding and viral marketing efforts. New options include a “toaster ad,” allowing advertisers to inject animated flash overlays; video skins wrapping programming around video content; and a 3D companion logo ad clickable during the first 10 seconds of a video.
VideoEgg announced new partnerships with MetaCafe, iMeem and Buzznet to increase the reach of its invitation-based video advertising platform. VideoEgg offers publishers interactive, trackable, Flash-based ad solutions.
Political ad spending has failed to boost the coffers of major online publishers such as WashingtonPost.com, Slate.com and wsj.com, reports Mediaweek. Search spending on Google AdWords has been one bright spot.


Gannett named Chris Saridakis as its new Chief Digital Officer. Chris moves over from his position of CEO of online ad firm PointRoll, acquired by Gannett in June of 2005. Former digital chief Jack Williams moves over to President of Gannett Digital Ventures, overseeing online classified holdings including CareerBuilder, Classified Ventures, Topix.net and ShopLocal.
Digital media distributor Yangaroo appointed Richard Klosa as Chief Technical Officer, replacing Wojtek Hoch, who is leaving the position of VP/Technology to pursue other opportunities. Richard previously served as CTO and Co-Founder of J!VE Media Technologies Inc.


With the Golden Globes being reduced to a glorified press conference this year (with NBC News’ coverage drawing a meager 5.8 million viewers according to Nielsen,) Heavy.com thought it would show up anyway to cover the red carpet ritual, even if non-union reality stars were the only celebs on hand. Web talent Taryn Southern, host of The Heavy Show and creator of musical parody Hott4Hill, gives it her best.


Correction: Lindsay Campbell’s new project for CBS Interactive is called moblogic.tv, a daily news and politics web show scheduled to launch in the coming weeks. Meanwhile Julie Alexandria took over the anchor seat at Wallstrip.com yesterday. She too is part of a brand new generation of talent who has cut her teeth on the web; Julie has hosted segments for Heavy News on Heavy.com as well as for Time Out New York’s on demand service.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING: MGR, SYNDI CONTENT & PROMOS/MEDIA STORM/NY or CT: Create/execute/mng content strategy of clients to achieve max exposure/results. Exp: 5+ yrs Cable, Brdcst and/or Online. Resume to:  [email protected] (1/23)

JOB OPENING: MGR NEW MEDIA RESCH/E!, Style & G4/LA: BA 3+ yrs exp w/ new media analytics tools Report web, brdband, mobile & VOD usage/trends Exp w NetView, Site Census/Google Analytics & Rentrak pref’d [email protected] (1/23)

JOB OPENING: ACCT EXEC/DIRECTV/El Segundo CA: Sell commercial time on regional sports networks in the great LA area.Report into the VP of Ad Sales. For immediate consideration, please send resume to: [email protected]  (1/23)

JOB OPENING: FREELANCE WRITER/PROD/Voom HD Ntwrks/NY:Seeking top creative to prod promo & interstitial material for HD movie channels. 5 yrs min exp w/major cable net. Edit/Photoshop skills & ability to quote “Evil Dead 2” a +. [email protected] (1/23)

JOB OPENING: VP, PRINT ADVERTISING/LIFETIME TV/LA/Extensive exp. running print dept. in cable network or ad agency.  Strong management and team building skills.  Apply to:  [email protected]  (1/23)

JOB OPENING: VP, GRAPHICS/LIFETIME TV/LA:  Exp. in on-air graphic design within broadcast or cable industry. Strong leadership skills req. Apply to: [email protected] (1/23)

JOB OPENING: SR.WRITER PRODUCER/LIFETIME TV/LA: Conceptualize, write and produce on-air and radio promos. Must have demonstrated exp. within cable or broadcast network.   Apply to: [email protected] (1/23)

JOB OPENING: ONLINE MKTG ASSOC/EXERCISE TV/LA: Write promot’l copy for banners, newsletters & web site.  Mng message boards & blogs.  BS/BA req’d (pref Bus/mktg) 1-3yrs exp online mktg/advrtsng. Apply: www.comcast.com (1/23)

JOB OPENING: FREELANCE WRITER/PRODUCER/Voom HD Networks/NYC:Top creative to produce promos for HD movie channels. 5 yrs min exp w/major cable net. Edit/Photoshop skills & ability to quote “Evil Dead 2” a plus. [email protected] (1/23)

JOB OPENING: MGR DISTRIBUTION/CHICAGO/GSN, The Network for Games: Report to Exec Dir Dist. Mng Sales Activities & Mark/Sales Promotions. 3+ yrs. exp in Mktg/Sales. BA/BS degree in related field. Send Res/Cov Letter: [email protected]   (1/23)

JOB OPENING:  SENIOR INTERACTIVE RESEARCH ANALYST/Scripps Networks/Knox: Research support for all SN Websites. 3+yrs exp in on-line or mkt research. Field mgmt and data analysis is reqd. Apply at www.scrippsnetworks.com EOE. (1/19)

JOB OPENING: INTERACTIVE MKTG ADMINISTRATOR/WB Pictures/NY: Organized, 3-5 yrs. exp. digital mktg/media at agency/media co. Need exp. with plan/buy online media and ad creative. Email: [email protected] RE: UCTC/93360BR (1/19)

JOB OPENING: SPORTS SLS ASST/Univision/NY: Highly motivated. srvcng agencies/clients daily basis. Det oriented/time mgment/comm/PC/math skills. Prepare flowcharts/presentations. Soccer knowledge a +, EOE.Res: [email protected] (1/19)

JOB OPENING: SVP STRATEGIC RESEARCH/Disney ABC Dom TV/Burbank: 10 yrs broad-based TV exp + 7+ yrs mgmt; leading edge exec w/proven ability to assess media trends/developments. APPLY www.disneycareers.com Req #137377 (1/28)

JOB OPENING: DIRECTOR OF STRATEGIC PLANNING/Turner Entertainment New Media (NY):   5-7 yrs exp in ad sales industry; must have DIGITAL & mgmt exp; analytical & presentation skills. Apply online www.turnerjobs.com , Req#92471. EOE (1/19)

JOB OPENING: SR WRITER/PRODUCER/iN DEMAND/NYC:  Write, research & produce promo spots monthly.  Manage edit & audio sessions. 3-5 yrs on-air promo exp.  Reel required.  Apply [email protected] .  EOE. No relo. (1/19)

JOB OPENING: ACCT EXEC/FOX/NYC: BS/BA/Min 5 yrs ad sales exp at media firm or network. Working with the National Geographic Channel. Please apply at www.foxcareers.com (1/19)

JOB OPENING: COPYWRITER /In DEMAND Networks/NYC:  Develop ad/online/marketing copy.  BA + 5 yrs writing exp in TV/cable/studio/ad agency.  Apply at:  [email protected] (1/19)

JOB OPENING: PM SCHEDULER/POST PROD/LIFETIME/NY: 2-3 yrs related exp in TV or film/Degree in Broadcasting and/or exp in a hands-on tech broadcast environment/ See full posting and apply at: http://www.mylifetime.com/about/jobs.html (1/19)

JOB OPENING: SR MGR, MEDIA RELATIONS/NPR/DC: PR pro with great business/ad/trade/tech placement exp to promote NPR’s extensive gvt relations, digital, business, HD radio activities. http://www.npr.org/about/jobs/positions.html. (1/18)

JOB OPENING: PLAN’G/SCHED’G PROMOS & INTERSTITIALS FOR BROADCAST AIR LOGS: 2+ yrs exp media planning, program’g & sched’g, traffic, or related field. Strong GRiPIT and/or BMS database skills for content sched’g. Visit : www.disneycareers.com (Req ID 130381)  (1/18)

JOB OPENING:  SR COORD ADMIN/IFC/NY:  Coord all finance/adm process. Assist w/ business plan’g (forecasting& budgeting)&A/P. 1-3 yrs exp, Ent exp pref’d. Degree in Finance/Bus/Comm pref.
res: www.cablevision.jobs ref #5076BR (1/18)

JOB OPENING: NEW BUSINESS DEVELOPMENT ACCT EXEC/WTIC/WTXX/Hartford: seeking New Business Development AE w/ at least 1 yr media sales exp; broadcast TV, cable, or radio exp. preferred; strong work ethic; Resume: [email protected] (1/18)

JOB OPENING: INTEGRATED SALES MGR/AETN/NY: Looking for your next creative opp? Have  solid understanding of ad sales/media/ratings/mktg? Enjoy writing/presenting to groups? Take next step in career! Apply: www.aetn.com/careers.html (1/18)

JOB OPENING: MGR, RESIDUALS/RHI Ent/NY: Exp mngng a residual payment process. Knwldg of internat’l/domestic union & ind (film & talent) agreements, regulations. Strong org/negotiation/forecasting skills. Res: [email protected] (1/18)

JOB OPENING: DIR AFFILIATE SALES/ NY&LA: 4+ yr affil sls exp; strng presentation and comm skills; trvl up to 50%; strong PC and teamwork skills; BA degree req’d. Apply: [email protected] (1/18)

JOB OPENING: DIR AFFIL SLS MKTG/SiTV/LA: min 8yrs mktg/cable exp a must/resp to work w/Mktg & Affil Sls to lead/mng/and execute for multi-platform and event promos. BA req’d. Resume & salary history to. [email protected] (1/18)

JOB OPENING: ACCT EXEC/mtvU (Ad Sales) NYC: MTV’s 24-hour college channel/Dev Multi-pltfrm cmpgns (TV, Digital & Sponship)/5yrs Natl Ad Sales Exp/Relatshps w/ existing clients & media/New Biz Dvlpmnt. Apply: www.mtvncareers.com (1/17)

JOB OPENING: ONLINE SALES RSRCH. ANLST/Disney/N. Hollywood: BS in Bus, Mktg or related field. 1-3 yrs + online exp. Exc  PC Skills, Exp working w/ ad sales & 3rd party rsrch tools. APPLY: www.disneycareers.com search JOB ID: 137869 (1/17)

JOB OPENING: SR WRITER PRODUCER, TRAILERS/HBO: Seeking high end Preditor for theatrical promo campaigns. 5 yrs exp conceiving/producing inventive short-form content & a hands-on tech approach. Apply: www.timewarner.com , #91737BR (1/17)

JOB OPENING: RESEARCH MGR/Music Choice:  Support sales, mktg& prgrmng initiatives across multiple platforms w/accurate & actionable research. BA/BS 4-6 yrs media rsrch exp. req./1 yr VOD rsrch strongly pref. [email protected] (1/17)

JOB OPENING: AD SALES CONSULTANT/92nd Street Y/NYC: Develop program to provide businesses ad space in Y-materials. Pay: set-up fee & commission.3-5yrs Ad.Sales exp & vision for program req. Apply:  [email protected] EOE  (1/17)

JOB OPENING: AUDIENCE DEV. DIRECTOR/ LIFETIME TV NY: provide strategic direction and consulting, for performance-based campaign management, optimization, and ROI. Apply at: http://www.lifetimetv.com/about/jobs.html (1/17)

JOB OPENING: BUSINESS DEVELOPMENT COORD/ LIFETIME TV: Responsible for Online Reporting and Analysis/ Assist in Budget Tracking & Accruals/ Liaison between BD & Finance Apply at: http://www.lifetimetv.com/about/jobs.html (1/17)

JOB OPENING: TRAFFIC SUPERVISOR/CABLEVISION/Jericho, NY:  Min. 4 yrs Traffic exp. Working knwldg of Open TV/Eclipse Traffic & Billing/Strata/ TIM Proposal system. View full posting and apply to www.cablevision.jobs req id #5027 (1/17)

JOB OPENING: WRITER/PRODUCER/Nick Jr./Noggin/NYC:  Min 5+yrs creating on-air promos/ad campaigns for TV or ad industry; Exp dev & mgt project budgets; Fluent in all aspects of post production. EOE/M/F/D/AAP apply www.mtvncareers.com (1/17)

JOB OPENING:  MANAGER AD SALES (TRADE) MKTG/TV LAND/MTVN-NY: BA; 5 yrs mktg exp. Creative thinker w/ strong proj mgmnt sk; highly organized. Understands brand mgmnt, advtg, promos, resrch. EOE/M/F/D/AAP. Apply www.mtvncareers.com (1/17)

JOB OPENING: CONTRACT ADMIN/BBC/NYC: Set up new clients in SAP SD. Track AR status for bbc.com sales. Mng review distribute/process invoices. Maintain reconciliations.  Process customer credits. Res to [email protected] (1/16)

JOB OPENING: ACCOUNT MANAGER, ADVERTISING OPERATIONS/NY or CA (tivo759): Primary contact for subscription cycle & provide support for Stop||Watch clients. Apply at: http://www.jobvite.com/CompanyJobs/Job.aspx?j=oK1aVfwA&s=Cynopsis (1/16)

JOB OPENING: SALES ASST/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/time mgment/comm/PC & math skills. Prepare flowcharts/presentations. Spanish a +. EOE.Res: [email protected] (1/16)

JOB OPENING: RESEARCH ANALYST/SuperstationWGN/NY: Pgrm trends,estimates,sales promotion, pgm maintenance.1+ years in Cable, Spot, or agency. Proficiency in Xcel,Pwpt,,Nielsen software,& MRI. Send resume to [email protected] (1/16)

JOB OPENING: SR. COUNSEL/HIT ENTERTAINMENT/NYC: Draft, Negotiate, Advise on entertainment contracts & agreements for licensed products and publishing. 3+yrs. in-house exp in entertainment/media. Apply to: [email protected]   (1/16)

JOB OPENING: PRODUCERS/AP’S/PA’S/Chicago: Must be able to book real people & work well in fast-paced environment.  Talk or Court TV exp. a plus.  Send resume to: [email protected] (1/16)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: Former long time MTV staffer looking for work in TV & film prod industry. Exp in music composing/prod, music video, direction, & documentary film making. Vast ntwrk of connections & interesting res. [email protected]  (1/19)

SITUATION WANTED: REALITY SHOWRUNNER/PROD. : Makeover, Docusoap, Lifestyle, Competition/House formats. Resonant leader, excellent writer/director, creative, always on time and on budget. [email protected]   (1/17)

SITUATION WANTED: Selective-college grad, excellent communicator, writer, fast learner, creative thinker (idea person), reliable, organized. Leadership experience. Would like to get feet wet in media industry BrendanKRegan @hotmail.com (1/16)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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