Tuesday, February 5th, 2013



Oversee mktg domestic theatrical releases that touch Advrtsng, Mktg, Promotions, Public Relations/sales  Mgr A

Apply: http://tinyurl.com/b7o2su5 (FFE0000797).

Cynopsis: Classified Advantage

Good morning. It’s Tuesday, February 5, 2013, and this is your weekly issue of Cynopsis: Classified Advantage!

Be a Better Employee

When something goes wrong at work and it is not easily fixed, tell your manager. There is nothing more distasteful to a manager than being broadsided when they didn’t have to be. Sure you might face some retribution when you tell them, but you will also gain trust and respect. Much more important in the long run.

Stay away from office gossip and only pass on the good accomplishments co-workers achieved. Most people like gossip, especially the juicy type, and sometimes these gossipers are fun to hang around. But what manager is going to promote a gossiper? None of them. Being in charge of people requires discretion, something the gossipers have already proven they don’t possess.

When in a meeting, take notes. I know this sounds antiquated, but if you are on your phone, tablet or even laptop, you could be playing Angry Birds or some other activity that has nothing to do with the meeting. Taking notes makes it clear you are paying attention, and added bonus, when you copy them over into your laptop, the retention of the informational will last much longer.

Never expect to be rewarded for a good job. Your reward is your paycheck and benefits, that’s it. So if you went over and beyond, so what, everyone has. People notice hard workers, especially the supervisors.

Always go to business functions. Poorly kept secret, office parties can do some real damage to your career. Much better secret, the office party is also the golf course where many a great thing can happen to your career. Go to the events and, mingle, small talk and always stay sober. It is a great time for a superior to come up to you with some good news. Especially once they see how you handle yourself in social situations.

Be a team player, rather than announcing that you’re one. The facts will speak for itself, no need to broadcast it.

If something goes wrong, ask how you can help. Too many times when something like the internet fails, people hide in their cubicles until the problem is resolved. Don’t be that person, ask what you can do and then be happy to do it. It might be calling the internet provider every 5 minutes until things are back to normal, it might be getting the office coffee. It doesn’t matter, what does matter is when things got tough, you were on the front lines and not hiding.

You will be taught how to do your job, and as you get better at is, spend some time trying to figure out what do to if things don’t go as planned, or how to do your job faster, making your work time more efficient. Nobody will ever know that you’ve done this, until things go wrong, and you’re the one with the work-around that makes it right.

We are always on the look out for more Experts to advise our readers – if you’re a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at [email protected].


Cynopsis: Sports Media Awards
There’s still time to enter!
Late submission deadline – February 8!

Crossing the spectrum of television, radio, and online platforms, our Sports Media Awards Categories tackles all the corners of the industry including best series and savvy marketing tactics as well as top digital content.

We look forward to seeing your submissions!

Click here to visit the awards webpage for information on eligibility, categories & how to enter.

BABY DADDY Step Up or Step Aside
by Jessica Sitomer

When an ex-girlfriend leaves a baby on Ben’s doorstep, he has a choice: Step up and be a dad or step aside a give Emma up for adoption. Some “heroes” showed up for him once he made his choice; his mom, brother and friends.

Like Ben, you have two choices. Keep doing what you’re doing and let your career happen. Perhaps someone else will step up and be the hero. Or, YOU can step up! How about being the hero in your own career story?

If you want to step aside, people will understand. It takes a strong willed person with clear determination to “take on fatherhood unexpectedly,” but if you do want to step up, here are some tips that will help:

1.  Decide. Right now! Ben took less than a 22-minute episode to decide he was going to raise Emma. So, as the veteran here, (well, maybe not the veteran, but the coach) I’m giving you 22 minutes to decide. Are you going to go after your career like it’s a matter of life or death? In other words. It’s time to raise the stakes. No more treating this like a ‘hope’ for work, but instead an unstoppable determination to GET WORK.
2.  Analyze. You are the only one who knows what’s really going on in your mind. How much effort are you putting into your job pursuit? How many hours a day are focused on productive, effective job getting actions? What gets in your way? What are your fears?
3.  Plan. Ben had a plan. When the plan was deterred or went off track, his family and friends regrouped and came up with a new plan. Have you formulated a one-year plan to complete reachable goals?
4.  Get Help. If you keep doing what you’ve always done you’re going to keep getting what you’ve always gotten. Ben has his mom to bounce ideas off of. How are you getting out-side-of-the-box ideas? Who are you getting help from?
5.  Be Unstoppable. You may find with your new plan and your new ideas that your actions may not turn out the results you expected. Re-group and move forward. You may find that you are getting rejected more. That’s because you’re putting yourself out there more. No’s don’t change your life, yeses do. Be unstoppable!

You’ve come to expect in a show like this, that the characters will take care of the baby and live happily ever after. What have you come to expect from your career?

And Action!

You get what you truly expect, so if in your analysis, you didn’t expect with 100% certainty that you’d be unstoppable in reaching your career goals, it’s time to do damage control on your mindset. If not, your unconscious mind will be as destructive as the doubts that had Ben originally thinking he couldn’t be a good father.

Jessica Sitomer,The Greenlight Coach,is a top Entertainment Industry Speaker and Coach and is the author of And…Action! Powerful, Proven, and Proactive Strategies to Achieve Success in the Entertainment Industry. To learn more about her, visit, www.TheGreenlightCoach.com

Questions from our Readers
Answered by
Jessica Sitomer

I received a job offer from one company, but I really want to wait to see if I get an offer from my dream employer. What are my options?

One option is to let the dream employer know that you have an offer, and see if there is any way they can let you know if there is a possibility of working together. That”s the proactive way to approach this, rather than the “wait and see” option or the “just take the job” option.

What should I do at the end of the interview? What should I do after the interview?

At the end of the interview, ask when the decision will be made. After the interview, send a hand written thank you note and follow up if you haven’t heard anything by the date the interviewer said the decision would be made. You can also have people make calls on your behalf if you think it would be well received.

Jessica Sitomer, The Greenlight Coach, answers an entertainment industry question daily at www.AndActionBook.blogspot.com .


C A L L   F O R   E N T R I E S !

Like the market it serves, the kids content business emanates creativity. Cynopsis: Kids !magination Awards honor the best in kids programming & marketing – now’s your chance to win a crystal !magination Award.

Entry Deadline: February 20, 2013
Late Submission Deadline: February 27, 2013
Awards Ceremony: June 2013

http://www.cynopsis.com/events/kids-awards .


JOB OPENING: MGR AD SALES MKTG/NBCUNIVERSAL/NYC: 4 mons consultant role at USA Network. Dev/exec revenue generating, multplatfrm mktg for advertisers. 5+ yrs TV/agency/promo firm exp. Apply: [email protected] (2/9)

JOB OPENING: SALES RESEARCH CONSULTANT/NBCUNIVERSAL/NYC: 6 month role with Ad Sales Research at USA. 1-3 yrs. exp. using Nielsen, MRI/Simmons. CV: [email protected] (2/9)

JOB OPENING: DIGITAL RESEARCH CONSULTANT/NBCUNIVERSAL/NYC: 6 month role supporting USA Digital Research team. 1-3 yrs. exp. Omniture reporting req’d; comScore, Nielsen a plus. CV: EntertainmentCableJobs@nbcuni. com (2/9)

JOB OPENING: SALES PLANNER/TV One/NY: Prepare post analysis, prepare advertiser’s scheds; create presentations, research; track liability schedules. Exp sales/planning preferred. Visit www.TVONEjobs.com (2/8)

JOB OPENING: MORNING NEWS PRODUCER/NECN/Boston: 2+ yrs news production; format show, choose news stories, coord w/assign desk, reporters, directors; prep anchors; BA/BS req’d; more info/apply: job 7684 on www.nbcunicareers.com (2/8)

JOB OPENING: TRAFFIC COORDINATOR/NY: Min 7yrs TV Ntwk exp. Maintain and allocate inventory for channel. Schedule promos, ads & coord. w/Ad Agencies. Traffic software exp. req. Send res/cov ltr Att Rosanne to [email protected] (2/8)

JOB OPENING: DIR, DIGITAL MKTG/20 CENTURY FOX (DOMESTIC THEATRICAL)/LA, CA: Oversee mktg domestic theatrical releases that touch Advrtsng, Mktg, Promotions, Public Relations/sales  Mgr Apply: http://tinyurl.com/b7o2su5 (FFE0000797) (2/8)

JOB OPENING: TEMP DIGITAL PROJECT MANAGER/SHOWTIME/NYC: coordinate online, social and mobile projects while streamlining a workflow process to increase distribution for Smithsonian Channel Min 3 yrs exp. Apply www.sho.com/careers (2/8)

JOB OPENING: BROADCAST ENGINEER/Comcast SportsNet/PHL: 5+ yrs exp, IT/MIS/Broadcast Egr background; support IT/Hardware/Network/VOIP issues; assist ENG, Studio, Remote staff; incoming/outgoing feeds; job #8687: www.nbcunicareers.com (2/8)

JOB OPENING: MANAGER, AD SALES RESEARCH/NBCUNIVERSAL/NYC: Mnge sales research for Cloo/Chiller, support sales research for WWE on USA/Syfy. Expertise with Nielsen, Simmons/MRI, Excel, PPT. Apply at www.nbcunicareers.com (7797BR) (2/7)

JOB OPENING: MANAGER, PRIMARY RESEARCH/USA Network/NYC: Plan/dsgn/report consumer research projects. Min of 3 yrs exp in surveys, focus groups &syndicated research svc. desired. BA/BS Req. Apply at www.nbcunicareers.com (8619BR) (2/7)

JOB OPENING: VP, RESEARCH/HGTV/DIY/Knoxville: 12 yrs syndicated research experience (Nielsen & MRI), with primary research exp to address business critical questions; cable television & new media industry exp preferred. Apply Here (2/7)

JOB OPENING: WRITER-PRODUCER/Travel Channel/Chevy Chase: Responsible for leading and executing promotion and advertising projects and campaigns for the TV channel and company efforts at large. 5 yrs exp. Click Here To Apply (2/7)

JOB OPENING: MARKETING COORDINATOR at The HUB: Marketing Coordinator at The Hub.BA Degree Req’d. Min 2 yrs exp.Cable industry and admin exp.Creative. Exp w/on-air promos. Detail oriented. Apply www.hubworld.com (2/7)

JOB OPENING: SR ACCT EXEC TV and DIG/KILM/FILMONTV/LA: Dev new bus/mng accts, 5yrs TV/DIG adv exp, & 2 yrs video media sales req. Proven track rec dvlpng brand/client contacts/agencies. [email protected] (2/6)
JOB OPENING: SALES DIRECTOR-AGENCY/NYC: Trading Desk & DSP Focused Adap.tv: Must have strong agency side selling experience. BS 5-10 years of sales/biz dev experience. http://hire.jobvite.com/j/?aj=o1VoWfw0&s=Cynopsis_Media (2/6)

JOB OPENING: DIRECTOR, CONTENT PROTECTION/LOS ANGELES CA: Director of Content Protection Architecture and Engineering Apply: http://tinyurl.com/b5ml8hn (FFE0001515) (2/6)

JOB OPENING: PRODUCTION MGR A&E Mktg (Freelance)/A+E Networks/NY: Oversee production/delivery of off-air creative projects for A&E and Bio. Full Info/Apply: http://www.aenetworks.com/careers (2/5)

JOB OPENING: MGR, BRANDED ENT & DIR, BRANDED ENT (2 positions)/ZO Newcast/NYC: Both exp’d with integrated mktg or ad mktg exp within a TV/Dig Nwk or Br. Ent. Agency. Res to [email protected] (2/5)

JOB OPENING: MANAGER, DIGITAL RESEARCH/ABC/NY: strategic and prim/synd research; exp w/ComScore, NetRatings, Omniture apply: www.disneycareers.com req #88911 and [email protected] (2/5)

JOB OPENING: AFFIL MKTG COORD/ATL: Prior mktg exp. Strong org skills w/event plan’g exp. Excel/Photoshp/Ppt/Keynote/Illustrator exp. Prior exp. w/dev. & impl. trade shows. Prov admin supp to Affil Mktg team. Res: [email protected] (2/5)



Cynopsis Webinar Coming Soon:
Maximize Hispanic Market Engagement to Increase Viewership & Brand Lift

Wednesday, February 27, 2013
1:30-3:00pm EST



lead the creative collaboration that will result in development of 2-year seasonal thematic plans for each Key Property that will be presented for review and feedback by CP executive leadership
Vice President, Creative Strategy & Planning  5057

draft, review and negotiate a variety of agreements arising from the distribution of the VMN/BETN programming services and related content on a broad array of media platforms
Senior Counsel, Business & Legal Affairs  5134

manages a program for a number of high-profile and best-selling authors/programs
Executive Editor

hiring artists for illustrated books, directing them, circulating their work for approval, keeping them on schedule, and processing their invoices
Senior Designer

co-Manage all Original Programming and Brand Content sales opportunities at National level
Integrated Marketing Manager, Brand Content

responsible for aligning creative concepts with strategy, technical specifications, production planning, execution and quality assurance
Senior Art Director

manage all revenue activity for a portfolio of approximately 500 Small Affiliate accounts
Sr Revenue Analyst  7241
Discovery Channel
Silver Spring MD

create, produce and manage entertaining, innovative and highly successful television programs
Executive Producer  7263
Discovery Channel
Silver Spring MD

support maintenance of global information security policies and standards that align with business needs, best practices and industry standards
Senior Analyst, Policy and Risk Management  3355704
Sony Corporation
Herdon VA

serve as the main point of contact for employee population within a client group or multiple client groups
HR Manager
Turner Broadcasting
Atlanta GA

responsible for partner ideation, development, negotiation and on-going management of audience development
Manager, Strategy & Business Development – Wellness
Turner Broadcasting
Atlanta GA

manage the creative and technical workflow of highly conceptual interactive and experiential work
Senior Digital Producer  LEO000852
Leo Burnett
Chicago IL

responsible for managing all phases of qualitative research connected with brand building and creative development/evaluation
Senior Planner  LEO000851
Leo Burnett
Chicago IL

collaborate with other CT’s to lead concepting and creative strategy
Senior Creative Technologist  1674
Chicago IL

provide actionable insight to Dotomi marketers in the optimization and analytics of campaign success and the development of ROI metrics
Director Account Analytics  1570
Chicago IL

facilitate and continuously improving our Nulugan Onboarding program using an experiential model that helps them build strong cohort relationships and quickly integrate into Hulu culture
Senior Talent Development Manager
Los Angeles CA

assist compiling and reviewing foreign affiliate reports and consolidate the international tax provisions at quarter and year-end close
Senior Analyst, International Tax  134092BR
Time Warner
Burbank CA

responsible for driving business process improvements that support operational excellence, growth, and other key strategic initiatives globally
Manager, Financial Compliance  134401BR
Time Warner
Burbank CA

responsible for supporting all publishing personnel and development projects with timely, comprehensive shared services
Vice President, Production Planning & Services  132757BR
Warner Bros. Entertainment Group
Burbank CA

lead all aspects of financial planning and reporting for WBIE
Senior Vice President, Finance  132248BR
Warner Bros. Entertainment Group
Burbank CA

develop, plan, evaluate and direct financial plans and policies in budget and financial analysis
Director, Business Operations  86964BR
Walt Disney Corporation
Glendale CA

structure, negotiate and draft agreements to stream film and television series on Netflix
Senior Counsel, Content Acquisition
Beverly Hills CA

lead the analysis and valuation of new deals in partnership with the content acquisition team to facilitate decision making and timely execution
Senior Manager, Content Planning & Analysis
Beverly Hills CA

counsel and advise human resources on employment related matters
Sr. Employment Counsel  3706
Hollywood CA

structure, negotiate and draft license agreements for Miramax film and television content licensed to television and digital platforms in the United States and internationally
Senior Counsel, Business & Legal Affairs
Santa Monica CA


Los Angeles-based SMC Entertainment Group (SMC), an integrated licensing and brand management company, upped Lisa Streff to EVP/Consumer Products.  Lisa joined the company in 2011 and her scope includes overseeing all divisions of the company that manage television and home entertainment, all licensing sales and retail development, brand management and marketing, social media as well as creative services. 

Entertainment One (eOne) promoted Laura Clunie to VP/Creative Affairs.  Laura will relocate from London to the company’s Toronto headquarters to grow the presence of the company’s Family division (eOne Family) in Canada and North America.  eOne additionally added Jessica Watson as Manager/Acquisitions across all genres and Justina Hemperek as Manager/Factual Acquisitions, UK and Europe.  Jessica is a based at eOne’s Toronto office while Justina is based in London.  Jessica and Justina both report to Prentiss Fraser, SVP/Worldwide Sales and Acquisitions.

Rob Zazzali returns back to Burbank-based Varuna Entertainment as VP to spearhead all development and production.  Previously, Rob was Executive Producer on all Varuna series including Trick My Truck for CMT, Pawn Queens for TLC, and What a Tool for Discovery.  Varuna Entertainment also hired Tim Furlong and John Griffin as full-time Executive Producers

ITV Studios named Alexander Gardiner as Director/Factual for ITV Studios UK.  Alexander will supervise all of the company’s factual content produced by both Manchester-based Shiver and London Factual divisions.

Time Warner Inc. Chairman/CEO Jeff Bewkes and Warner Bros. Chairman/CEO Barry Meyer jointly announced yesterday Kevin Tsujihara was named CEO of Warner Bros. Entertainment.  Kevin will take on his new position beginning March 1, 2013 succeeding Barry Meyer who will remain as Chairman through 2013.  Kevin has been President of Warner Bros. Home Entertainment Group since 2005.  This restructuring also passes over Bruce Rosenblum who serves as President, Warner Bros. Television Group.  The company released this statement from Bruce Rosenblum, “Obviously, I’m disappointed; who wouldn’t be? Warner Bros. is a unique and special place and I know it will be in good hands with Kevin at the helm. I continue to be proud of our accomplishments and I have the most respect and admiration for our amazing team at the studio – a team that is thriving in an ever-transforming business.”

TV Guide Network announced a slew of executive appointments in its Ad Sales group and other promotions in different departments.  In the Ad Sales unit, Lori West joins as SVP/Direct Response Ad Sales coming from GMC TV; Karyn Adelstein was elevated to SVP/Marketing, Ad Sales up from VP; and Michael Kanner was promoted to SVP/Planning, Strategy and Operations, Ad Sales up from VP.  Paul Adler advances to SVP/Original Programming up from VP and Leslie Furuta has become SVP/Communications and Media Relations up from VP. 

A&E Network elevated Fred Grinstein to the role as Senior Director/Non-Fiction and Alternative Programming.  Fred’s scope includes developing and supervising the production of many of the network’s non-fiction series.  He is currently serving as executive producer on several series including Storage Wars, Storage Wars: Texas and Storage Wars: New York as well as the upcoming new series Southie Rules.  Fred will continue to report to Lily Neumeyer, VP/Non-Fiction and Alternative Programming for A&E.

Research-focused strategy firm Insight Strategy Group appointed Karen (Stasiak) Van Vleet as Associate Director and Annie Orenstein as Manager.  Karen has been with the company since 2010 and Annie joined in 2011.

Production studio Original Productions (OP), a FremantleMedia Company promoted Sarah Whalen to SVP/Programming and John Gray was upped to VP/Programming.  Both appointments are effective immediately. Sarah joined the company in 2002 while John began with OP in 2005.

Hahn Lee advances to SVP/Corporate Development and Strategy for TV Guide Network and TV Guide Digital up from VP.  Hahn oversees the company’s strategy and planning as well as business and partnership development in the areas of digital media, alternative platforms, international content syndication and music.  Hahn has been with the company since 2005.

Meruelo Media Holdings has restructured its core business and the company additionally launched a new production division, Meruelo Media Entertainment (MME).  The new unit will develop premium content exclusively for the Hispanic market.  Based in Los Angeles, MME’s COO/President Otto Padron will assemble a production team from the US, Mexico, Colombia and Latin America.  Meruelo Media currently operates three television stations in L.A., Houston and Santa Barbara as well as a Super Station on its digital KWHY-TV stream carried by Time Warner Cable.  The L.A. station, KWHY-TV is the flagship of the new MundoFOX TV Network.  Furthermore, the Television group of Meruelo Media will be headed by Lino Alvarez who was promoted to VP/GM of MundoFOX22 Los Angeles and MundoFOX32 Santa Barbara.  Former Univision executive, Bernarda Duarte has been named VP/GM of Meruelo Media and will head the re-launch of the new Super 22 project.  Both Lino and Bernarda will be based in Los Angeles at the newly acquired Meruelo Studios and will report to Otto Padron.

Monica Candiani was appointed Head/International Sales for Entertainment One Family (eOne Family) where she will be based in eOne’s London office and report to Olivier Dumont, Managing Director of eOne Family. 

ABC News President Ben Sherwood announced David Muir is joining Elizabeth Vargas to Co-Anchor 20/20.  David will continue to anchor World News on the weekends and to be a substitute for Diane Sawyer as well as reporting during the week.  In addition, Chris Cuomo is departing ABC News and joining CNN. 

For CNN, Chris Cuomo will host a new morning show and CNN Worldwide President Jeff Zucker said in a statement that Chris will “have a major role in a new CNN morning show and across the network, anchoring and reporting on major events.”  Chris’s hire follows that of Jake Tapper, an ABC News veteran who will host an afternoon show on CNN.  Pundits James Carville and his wife Mary Matalin as well as Erik Erickson all departed from CNN in addition to Managing Editor Mark Whitaker. 

Marathon Media, a Zodiak Media company added Ambroise Delorme as its new COO.  Ambroise joins from TF1 Group where he was Acquisitions Manager.  In his new role, Ambroise replaces Laurent Jacobelli who served in this position since January 2009.
Beginning in mid-February Craig Bohland joins ITV Studios Global Entertainment as VP/Sales for USA and Canada.  Craig will spearhead existing broadcaster relationships in addition to developing new business in the region.  He will be based in Los Angeles.
Vme’s former Head/Sales and Sponsorships Court Stroud was named Director/Sales at Skyword.com.  Clients of Skyword include The Wall Street Journal, Cox Media, ImpreMedia and Hearst along with such brands as P&G, IBM and Walgreen’s.
BermanBraun tapped Gunnar Wetterberg as Senior Unscripted Television Executive at the independent media company that houses three divisions: television, feature film and digital.  Prior to this appointment, Gunnar was with T Group Productions as SVP/Development.

MTV added former VP/Development Programming at ABC Family Mina Lefevre as SVP and Head/Scripted Programming.  Mina was with ABC Family since its beginning and spearheaded many of its hit shows such as Pretty Little Liars and Melissa & Joey among others.  Now at MTV, Mina will manage all scripted development and programming for the network.  Based in Los Angeles, Mina reports to Susanne Daniels, President/Programming, MTV.

Oxygen Media elevated Matthew Jarecki to VP/Advertising Sales in charge of spurring and expanding national advertising sales in the Northeast region.  Matthew’s focus includes integrated marketing and multiplatform ad sales partnerships and he will work in tandem with the other AEs.  Based in New York, Matthew will report to Susan Malfa, SVP/Ad Sales for Bravo Media, Oxygen Media, Style Media and Women At NBCU.

DailyCandy tapped Alexa Wilson as VP/Marketing where she will report to Alison Moore, GM/EVP.  Alexa comes to DailyCandy from Hearst Design Group in the role as Executive Director/Marketing. 

Partners + Napier, a Project: WorldWide agency hired Greg Smith as Director/Shopper Marketing at the company’s headquarters in Rochester.  Previously, Greg was with Smith Brothers Agency in Pittsburgh as Director/Shopper Marketing.

Later — John
John Cox for Cynopsis: Classified Advantage
[email protected]

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group 

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